ABOUT THE AGENCIES BEHIND THE WORK

Code and Theory works with a best-in-class, diverse, global client base. At the core of our work sits the strategy and analytics teams, which focuses on consumer-first, omni-channel solutions throughout the entire customer journey.

Explore the entire SPORT BEACH case study here

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Stagwell’s inaugural Sport Beach (2023) earned widespread positive recognition — a first-of-its-kind event on-site at Cannes Lions Festival of Creativity. It featured curated innovation and marketing panels celebrating the intersection of sports, technology, and culture. Stagwell, a leading global marketing and communications group, aimed to double down in 2024, elevating the flagship summer event at Cannes with more original programming, activations and a star-studded lineup of world-class athletes and marketers, including Megan Rapinoe, Travis and Jason Kelce, Alexis Ohanian, Tammy Henault and more than 100+ renowned marketing leaders.

While the in-person event was gaining momentum, Stagwell needed to ensure its digital ecosystem across web and app were as premium and dynamic as the event itself. Stagwell tapped Code and Theory for a comprehensive digital transformation, designing and engineering an all-new Sport Beach website and app. In less than five months, Code and Theory created an entire Sport Beach ecosystem to support event marketing, attendance, engagement, and immersion — all while embodying Sport Beach’s spirit of play.

Designed for Speed & Play

Inspired by the visual ID from 72andSunny (another Stagwell agency) and incorporating Material Design principles, we crafted a fully bespoke digital experience for Sport Beach. Our web approach was iterative, building pages and functional components that resulted in a scalable experience that gave Stagwell full creative and operational control for not only this event, but future event iterations too.

We designed the Sport Beach app to deliver the beauty of Cannes’ beaches with the ease of scheduling and information at our user’s fingertips. The app’s main objective was making scheduling clear, compelling and fast. We leveled up the experience by giving users the ability to build their itineraries manually or through our AI Assistant in less than three taps.

AI That Anticipates User Needs

The app’s cornerstone was an AI Assistant that could answer a myriad of questions about the event (from how to access the beach to event schedules to best local restaurant picks) and tailor event recommendations to each user based on their interests. Using Stagwell’s Enterprise ChatGPT as a backbone large language model, we fine-tuned our AI on a large, static dataset about Cannes and Sport Beach. We leveraged Sanity, our CMS for the event, to constantly update changing events or critical event information.

While the AI Assistant interfaced with the CMS to update its context, it also interfaced with an event recommendation engine developed in-house and hosted on Oracle Cloud Infrastructure, taking advantage of Code and Theory’s partnership with Oracle. The AI Assistant “got to meet” each user during a conversational onboarding interview, and saved those learnings to suggest customized itineraries, ensuring attendees wouldn’t miss relevant content. As that content shifted (speaker changes and event schedules moving), the recommendation engine and the AI Assistant could rely on their connection to the CMS to ensure their responses were explicit, accurate, and based on real-time feedback.

Powering Rapid Innovation

Code and Theory leveraged Sanity’s Content Cloud to manage all event content, including sessions, speakers, event details and more. The combination of Sanity as a content provider and Vercel as a hosting platform enabled Code and Theory to rapidly build a recommendation engine and AI chat, significantly accelerating development and reducing delivery time. This approach allowed real-time data integration and scalable solutions, feeding first—and third-party data dynamically to the AI chat system.

Our Impact

  • 89% User registration completion rate (+50% over the industry average)
  • 30M Impressions from press in People Magazine, Ad Age, Adweek, Digiday, Page Six and more
  • Both the app and website were designed, engineered and launched in less than five months

There’s no sign of slowing down for Sport Beach, which earned more than 30M impressions from the press in publications ranging from People Magazine to Adweek and Ad Age. By building the digital ecosystem to scale for future events, Stagwell is primed and ready for Cannes 2025.

Wondering where to begin with AI implementation in your organization?

Email Beth Sidhu, Chief Brand and Communications Officer at Stagwell, to discuss how we can support your organization’s digital goals. 

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Media Contact

Kara Gelber
pr@stagwellglobal.com

Investor Relations Contact

Ben Allanson
ir@stagwellglobal.com

 

 










Tel Aviv-based digital agency and its SaaS platform InfluencerMarketing.AI joins Stagwell Marketing Cloud’s PRophet Comms Tech Suite

NEW YORK and TEL AVIV, Israel – July 24, 2024 – Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has acquired Tel Aviv-based LEADERS, a world-class digital agency specializing in influencer marketing and social commerce and the development of InfluencerMarketing.AI (IMAI), a global influencer marketing SaaS platform. The company joins Stagwell Marketing Cloud’s PRophet Comms Tech Suite of AI-powered offerings purpose-built for modern PR and marketing professionals.

Founded by Eran Nizri and Yehonatan Arami in 2017, LEADERS and IMAI combine high-value digital and influencer marketing strategy with a cutting-edge, AI-powered SaaS influencer marketing platform. IMAI leverages advanced AI technologies to connect brands with over 300 million creators worldwide. The platform allows users from anywhere in the world to launch campaigns in just a few clicks, offering robust analytics, sales prediction models, and campaign management tools. Clients include Nespresso, Samsung, and Colgate-Palmolive; notable SaaS clients include Coca-Cola, Playtika, Estée Lauder, and Superdry. IMAI will supplement the bench of influencer marketing platforms currently in use by Stagwell’s agencies around the world, including existing tools in the PRophet Comms Tech Suite.

“We are excited to welcome LEADERS to the Stagwell family. This acquisition strengthens our Stagwell Marketing Cloud offering with cutting-edge AI solutions for influencer marketing while marking our first agency in Israel amid a substantial global expansion push from Stagwell this year,” said Mark Penn, Chairman and CEO, Stagwell. “Eran and his team share our vision of transforming marketing with technology, and we look forward to working together to deliver value to our clients across the globe.”

“Combining with Eran and the LEADERS team is a force multiplier for PRophet and Stagwell to expand global reach, integrate advanced AI technologies and leverage domain expertise around high performance digital and influencer marketing strategy for customers,” said Aaron Kwittken, Founder and CEO of SMC’s Comms Tech Suite.

“This acquisition marks a transformative milestone for LEADERS and InfluencerMarketing.AI,” added Nizri. “With Stagwell’s extensive network and resources, we are set to redefine the landscape of influencer marketing. Our goal is to become the world’s leading influencer and digital marketing powerhouse, delivering unparalleled value and innovation to our clients. We look forward to integrating our capabilities into Stagwell’s Comms Tech Unit and leading the industry into a new era of excellence.”

LEADERS’ and IMAI’s success is driven by a strong leadership team. Eran Nizri will continue to serve as Group CEO, reporting into Aaron Kwittken, Founder and CEO of Stagwell Marketing Cloud’s PRophet Comms Tech Suite. Itamar Gonsherovitz will continue to spearhead LEADERS’ digital agency operations as CEO. Yehonatan Arami, will continue to lead business development, expanding the company’s reach within the Stagwell network.

The acquisition comes as Stagwell expands its global footprint and invests further in AI-enabled solutions at the forefront of digital marketing. LEADERS is Stagwell’s seventh acquisition of 2024, following Team Epiphany (U.S.), Sidekick (U.K.), What’s Next Partners (France), PROS (Brazil), Business Traveller (Global), and BERA (U.S.).

About Stagwell Marketing Cloud

Stagwell Marketing Cloud (SMC) is a suite of data-driven SaaS solutions built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC empowers marketers to drive business and brand impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers market research, communications, and media for brands worldwide by leveraging technology such as generative and predictive artificial intelligence, machine learning, augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.

About PRophet

Founded in 2020 by PR industry leader Aaron Kwittken, PRophet is an award-winning suite of essential, AI-powered Comms Tech tools purpose-built to empower modern communicators to perform more efficiently by quickly uncovering and authentically engaging with high-authority journalists and leading influencers. PRophet was awarded PRovoke Media’s Innovation SABRE in 2023 and 2024, a 2024 Webby Award, and was included in PR News’ 2024 Tech Hotlist. The all-in-one platform offers three core solutions:  PRophet Earn creates and tests “mediable” PR content to predict earned media interest and sentiment.  PRophet Influence combines vertical AI, analytics, discovery and tracking technologies to inform and manage influencer marketing campaigns. PRophet Monitor delivers real-time, earned and social media monitoring, reporting and analytics to alert teams of emerging trends, threats, brand mentions, and opportunities for real-time response. PRophet is part of the Stagwell Marketing Cloud (SMC), a suite of data-driven SaaS solutions built for the modern marketer. Visit prprophet.ai to learn more.

About LEADERS
Established in 2017, LEADERS is a digital agency specializing in influencer marketing. With a focus on performance and sales, LEADERS provides comprehensive services that harness the power of influencer marketing and social media.

About InfluencerMarketing.AI
Established in 2020, InfluencerMarketing.AI is a SaaS influencer marketing platform that connects brands with a vast network of influencers. Utilizing advanced AI and machine learning technologies, InfluencerMarketing.AI offers robust analytics, sales prediction models, and management tools to optimize influencer marketing campaigns, focusing on e-commerce brands to track conversions and ROI.

Contacts:
Kara Gelber
Stagwell 
pr@stagwellglobal.com

Stephanie Hernandez

PRophet Comms Tech
v-stephanie.hernandez@prprophet.ai

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ABOUT THE AGENCIES BEHIND THE WORK

Goodstuff is the UK’s leading media planning and buying agency. Our combination of entrepreneurial ownership, a comms planning heritage and an unrestrained, transparent trading approach gives us the ability to deliver inventive media solutions that no one else can.

Assembly Global is a modern agency delivering a market-leading global omnichannel media offering, powered by data, technology and business consulting solutions to find the change that fuels growth for the best brands in the world.

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With the constant rise in the cost of living, people are pinching pennies and struggling to find ways to sustainably meet their personal demands. But what if you didn’t have to decide between saving money and helping the environment?

Goodstuff and Assembly Global partnered with OVO Energy, the UK’s second largest energy supplier, to encourage users to shift their energy use out of peak energy times. Powered by a proprietary green bidding technology built by Assembly and Goodstuff, the “Greener Grid,” serves ads in greener moments, letting passerby’s know when to cut carbon emissions and contribute to a better energy system.

Our Approach to Transformation

To better understand when to “plug in,” Greener Grid, a dynamic out-of-home campaign, displays the perfect opportunities to engage in sustainable moments and reduce carbon impact. Powered by generative AI and real-time API data from the National Grid, the campaign rewards customers for shifting energy usage out of peak energy times (4-7pm, weekdays), to times when the grid is greener, cleaner and powered by renewable energy. Sustainable messaging — “If you’re seeing this, it’s a greener time to use energy” — only appears when the grid is running on renewable energy, letting users know now’s the time to make a greener decision.

Through Assembly and Goodstuff’s AI-powered STAGE technology, we created a custom algorithm to fuel programmatic buying and automatically bid when the grid is greener, updated every 30 minutes, with more spend made available when the grid is at its greenest. Millions of energy choices are made every single day, and OVO Energy Forecast empowers customers to make those choices, leveraging data and technology to help them use less energy.

Our Impact

The industry-first digital billboards empower “greener moments” on a seemingly ordinary platform in a uniquely creative way. OVO’s ads were featured on more than 2,600 screens across the UK, from digital six-sheets to large formats across roadside, rail, and shopping centers, as part of the brands broader Power Move campaign.

  • Nearly 17,000 people signed up to OVO’s Power Move during the two-month campaign period, bringing a 3x increase in traffic to the product page.
  • As for the planet, 681,521 kWh of electricity was shifted, which is enough to power 252 houses for an entire year.
  • 1 metric tonnes of carbon were avoided.

Wondering where to begin with AI implementation in your organization?

Email Beth Sidhu, Chief Brand and Communications Officer at Stagwell, to discuss how we can support your organization’s digital goals. 

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At Stagwell, AI isn’t just the next shiny thing – our agencies view it as an opportunity to fundamentally advance our organizations, improving the speed and efficacy at which we can produce transformative marketing for clients. As a network of digital experts – one in 10 Stagwell employees globally are engineers – we are eagerly addressing the challenge of creating custom AI solutions that empower our teams to be better at what they do.  

“When you implement AI across diverse domains from marketing and product development to workplace optimization and investment strategies, remember the goal is to optimize for better decision-making by the humans upstream,” said Mark Penn, Chairman and CEO, Stagwell. “The best AI will teach people how to fish.” 

We believe every company should embrace the Three Es of AI: enablement, efficiency and engagement, which promise to drive more speed, scale and accuracy for modern business. This will kickstart exponential value growth – if you leverage it the right way. Here are some of the ways Stagwell’s agencies are implementing the Three Es of AI.  

ENGAGEMENT WITH CONSUMERS: HARNESSING ‘FOURTH PARTY’ DATA

A eureka moment while developing a game-changing campaign for Tipico is driving a new approach to capturing “fourth-party data” at Code and Theory, Stagwell’s digital transformation network. When tasked by European brand Tipico to break into the Ohio sports betting market, Code and Theory leveraged ChatGPT to create living personas. These synthetic humans not only answered the agency’s questions, they delivered real-time, effective “fourth-party data” that helped Tipico beat every one of their campaign goals. Code and Theory defines “fourth-party data” as a dataset made synthetically by AI from pre-existing first- and third-party data. The new data is essential to anticipating what consumers will want in the future, as opposed to reflecting what they have already wanted.  

“AI’s power and real opportunity is enabling businesses to make better decisions and anticipate customer needs. AI can study your behaviors, actions and patterns and anticipate what you might want, in seconds,” said Dan Gardner, Founder and Executive Chairman, Code and Theory network. “It also allows businesses to reduce the friction and pain points we all experience when we are trying to book a service or buy an item. The steps to getting what you want will simply fall away.”

EFFICIENCY IN MARKETING: HOMEGROWN STORI TOOL ENHANCES SALES RATE

Stori innovates the case study creation process for Instrument’s delivery teams, employing advanced language models and integrations with Google Cloud services to streamline and accelerate the production of tailored case studies. The tool contributed to a record win streak of 50+ new clients for Instrument in 2023. 

“Case studies are the essential proof points for our products and services. Stori enabled us to democratize the case study creation process across the agencies,” said Mike Creighton, Instrument’s Director of AI Research and Development. “Its deployment brought efficiency, quality and consistency to the case study creation process; helped boost enthusiasm for generative AI across the company; and ultimately let teams focus on what truly matters – delivering exceptional results for our clients.” 

ENABLEMENT ACROSS OPERATIONS: REARCHITECTING A TOP PERFORMER WITH AI AT ITS CORE

GALE — our fast-growing business agency — has revolutionized its offering with AI at its core. Called Alchemy.Ai, the private enterprise cloud platform is trained on all aspects of data at the agency and reduces the time spent on critical tasks across all disciplines. The tool can improve the output efficiency of core workflows like audience insight development by as much as 80%. 

“The unveiling of Alchemy.Ai reshapes GALE as we know it, marking a massive shift in how we work and the democratization of data across all teams,” GALE CEO Brad Simms says. “When GALE was founded in 2014, we were first-to-market with our unique blend of creative and consultancy centered around data. While we’ve continued to build our model over the last decade to become one of the most celebrated agencies in North America, Alchemy.Ai is the most significant product update we’ve ever made.”

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ABOUT COLLE MCVOY

Colle McVoy (CM) is a full-service creative agency that builds enduring relationships between forward-thinking brands and people. We believe this time of rapid change is filled with opportunities, so we constantly strive to push the boundaries of creativity, pressure-test best practices and create new brand futures. As a Certified B Corporation, we believe a better future means we have a responsibility to use our expertise as a force for good to benefit all people, communities and the planet.

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We’re sure you’ve heard about JOMO (the joy of missing out). Here’s the reality: It’s one thing to miss out, it’s an entirely different thing to find the joy in it. 

To reinforce La-Z-Boy’s new platform, Long Live the Lazy, Colle McVoy’s creative technology team designed and fabricated “The Decliner,” a first-of-its-kind recliner allowing owners to AI-generate a cancellation excuse via SMS simply by pulling the handle. 36,000+ people signed up for a chance to win their own Decliner just in time for National Lazy Day as part of the earned creative brand act. 

Our Approach to Transformation

For a chance to put their feet up with AI assistance and La-Z-Boy style, people were asked to submit the most creative excuses they’ve ever used to protect their JOMO. And, influencers created content to amplify attention to the contest. The innovation was a technological hack—with 225 lines of code directing the AI server and 344 lines for each fabricated chair. An indicator of sorts had to be fashioned to let people know requests were processing, which took the form of an LED-lined puck at the handle base. The tech choices needed to be as reliable as the chairs themselves and couldn’t disrupt La-Z-Boy’s comfort and durability standards.

Our Impact

Colle McVoy drove 1.1B media impressions across 317 placements in the likes of USA Today, Better Homes & Gardens, Architectural Digest and more. People definitely put their feet up, juicing La-Z-Boy’s website traffic by 200% and increasing brand sales by 50% during the first weekend of the campaign.

The La-Z-Boy Decliner has gone on to win several awards, including Best in Technology at the 2023 PRWeek Awards and Best in Research & Consumer Insights in MediaPost’s Planning & Buying Awards. Nearly 13,000 cancellations have been sent by Decliner owners, giddy with AI-assisted JOMO. 

Wondering where to begin with AI implementation in your organization?

Email Beth Sidhu, Chief Brand and Communications Officer at Stagwell, to discuss how we can support your organization’s digital goals. 

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CONTACT

Beth Sidhu, Chief Brand and Communications Officer, Stagwell
hello@stagwellglobal.com

Insights for the C-Suite

Enjoyed these insights? View more commentary from our global marketing, technology, and creative experts in Stagwell’s “C[x]O” series for the C-Suite. Click here to explore more.

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Generative AI is changing the marketing game. In April, Stagwell headed to Google Next to discuss that change, and what it means for Chief Marketing Officers and other C-Suite leaders in the next year.  

The event also marked Stagwell’s first software release via its Google Cloud partnership, introducing a data clean room to securely enhance client data with Stagwell’s extensive resources. More on that here.  

For now, hear from our at Stagwell Marketing Cloud and Left Field Labs about the three biggest takeaways from Google Next. 

The Sky’s the Limit But Use Cases are the Target

At Google Next – and at several marketing and technology conference this year, including CES and SXSW – the clear challenge to attendees was the two-step from theoretical implementations of AI to hard use-cases that provide value to consumers (and reasons for investment). It’s no wonder companies in attendance debuted over 101 real-world use cases for generative AI, spanning applications to consumer experiences, back-end-operations, insights, and more.  

Some common themes emerged as to where AI is providing the most immediate value:  

  • AI to accelerate the curation of essential business insights: AI21 Labs showcased how they use a BigQuery integration called Contextual Answers to allow users to query data across their businesses conversationally.  
  • AI to put the power of storytelling in everyone’s fingertips. Google unveiled Google Vids, a new AI-powered video creation app in its Workspace suite that can do everything from generate a storyboard, piece together first drafts of videos from stock multimedia, and do voiceovers.  
  • AI to bring real-time tracking to the customer experience: UPS is constructing a digital twin of its entire distribution network that will enable customers to see where their packages are at any time.

 

AI Will Mean a Rewriting of Every Customer Interface – Here’s Where to Begin

Artificial intelligence represents a quantum leap for creativity and productivity.  As a network on the beat of marketing, we know that AI’s rise will mean a rewriting of almost all customer interfaces as companies race to deliver consumers the personalized experiences they’ve desired since the dawn of the internet. At Google Next, Stagwell CTO Merrill Raman and Stagwell Marketing Cloud CTO Mansoor Basha emphasized that the first step brands should take to reap the benefits of AI should be assessing their organization’s data infrastructure to ensure it is primed for AI.  

Tactically, that may mean deep clean-up of existing first party data sources using data science best practices to get the information organized in a manner that AI can extract useful insights from. Or it may mean partnering with a third-party data provider who can supplement your view of existing and prospective consumers. 

AI Can Be the Bedrock for Trust, When Implemented Appropriately

As Left Field Labs CEO Sarah Mehler shared at Google Next: with growth in AI utilization, a critical question to consider is how do we build trust with audiences when considering AI implementation? Striking the right tone in AI-enabled communications is a primary step. And remember that communication that reflects cultural and demographic nuances is what ultimately resonates with audiences and builds trust in new systems. Well-practiced organizations will apply sentiment analysis to better understand the emotions of a user and provide appropriate responses (thus driving traction and building more successful outcomes).  

Attention to detail is also crucial for building trust in AI implementations. A “Chain of Verification” is one of several methods that can be employed to enhance the accuracy of information provided by AI systems. This process involves multiple steps to validate information before it is conveyed to the user. For instance, after our language model generates a response, we can employ a separate validation model to scrutinize the facts within that response. This secondary check helps to identify and correct any inaccuracies or ‘hallucinations’—instances where the model generates false or misleading information. By systematically verifying data through multiple layers, we can provide more reliable and trustworthy outputs. 

Wondering where to begin with AI implementation in your organization?

Email Beth Sidhu, Chief Brand and Communications Officer at Stagwell, to discuss how we can support your organization’s digital goals. 

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NEW YORKApril 9, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW) Marketing Cloud today announced it is developing a new data clean room (DCR) solution built on Google Cloud to facilitate a secure and private space for clients and agencies to upload and match their first-party data with proprietary data from Stagwell sources.

Through the DCR, clients can gain valuable insights into consumer behavior and marketing efficacy, while ensuring compliance with privacy regulations. Clients will be able to match their first party data with Stagwell’s Consumer Understanding and Engagement platform (CUE), Harris Poll Syndicated Research Data and National Research Group data, as well as additional Stagwell and third-party sources, and then activate those audiences directly across preferred ad tech platforms in an easy and cost-efficient manner.

“Our end goal is to reduce any friction for our clients and their ability to share data in a privacy-centric way,” shared Merrill Raman, Global Chief Technology Officer at Stagwell. “For clients, matching their data within our data clean room grants them unparalleled access to the rich and proprietary data that Stagwell has collected and serves as a single source of truth towards understanding campaign performance in an omnichannel world.”

“We’re excited to continue working with Google Cloud to build the next chapter of digital marketing solutions and keep Stagwell’s agencies at the forefront of marketing outcomes,” shared Mansoor Basha, Chief Technology Officer at Stagwell Marketing Cloud.

This is the second engagement Stagwell has pursued with Google Cloud. In November 2023, Stagwell announced a partnership with Google Cloud to develop marketing use-cases for Generative AI.  

“We’re excited to expand our partnership with Stagwell to bring more actionable business insights to customers,” said Kelly Sitarski, Director of Data and Content Partnerships, Google Cloud. “Using BigQuery, Stagwell can combine, streamline, and optimize its diverse data sources to help marketers achieve their business goals.” 

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

About Stagwell Marketing Cloud 
Stagwell Marketing Cloud (SMC) is a marketing-focused, AI-enablement platform built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic consumer research, communications, and media activation for brands worldwide by leveraging technology such as generative and predictive artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.

Contact:
Kara Gelber
pr@stagwellglobal.com

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CONTACT:

Lindsay Bennett
lindsay.bennett@galepartners.com  







Developed by a newly formed dedicated product team, Alchemy.Ai will rapidly transform GALE’s client offering with a suite of new products at the Stagwell (STGW) agency.

NEW YORK, March 21, 2024 /PRNewswire/ — GALE has revolutionized its offering with artificial intelligence at its core, ushering in a new era for the Business Agency.

Called Alchemy.Ai, GALE has created a private enterprise AI cloud platform – built from the ground up to comply with the agency’s ISO-27001 certification and developed by a dedicated product team of 50 specialists – that revolutionizes its offering for clients.

“The unveiling of Alchemy.Ai reshapes GALE as we know it, marking a massive shift in how we work and the democratization of data across all teams,” GALE CEO Brad Simms says. “When GALE was founded in 2014, we were first-to-market with our unique blend of creative and consultancy centered around data. While we’ve continued to build our model over the last decade to become one of the most celebrated agencies in North America, Alchemy.Ai is the most significant product update we’ve ever made.

“As an agency, our most important asset is our people. It’s why clients choose us. Alchemy.Ai enables our people to work smarter and faster, ultimately giving them more time to spend with clients.”

Trained on all aspects of data used at GALE, including both first-party and third-party data combined with world data, Alchemy.Ai reduces the time spent on critical tasks across all disciplines to help GALE’s almost 800 people work smarter, better and faster. In addition, it transforms agency processes by democratizing access to this information, regardless of department.

Going beyond standard generative AI functionality, Alchemy.Ai has a custom-built application layer with a bespoke UI, as well as additional capabilities for data visualization, enriched and customized algorithms, and search and discovery techniques. Team members will have access to the custom client environments built for the specific accounts they work on. The client environments serve as a one-stop shop for all the data and insights available on each particular client.

Alchemy.Ai has dedicated tools for core capabilities, including:

  • Strategy: 20% increase in efficiency for data ingestion and cleanup, fostering deeper collaboration between strategists and data scientists. This optimization allows for faster generation of high-quality business diagnostics and recommendations for clients.
  • Audience Insights: Democratizing access to GALE’s robust data environment will enable employees across all domains to query tens of thousands of variables from dozens of integrated sources within one platform using natural language. Reduced time to learn platforms, brief dedicated research teams, and await outputs will boost efficiency by 80%.
  • Media Planning: Integrating historical media performance data with media reach and consumption data will generate media plans 20% faster. Within one platform, media planners will be able to explore the relevance and weighting of channels and tactics from more angles at the same time, with the help of optimization algorithms and the ability to iterate on a range of custom constraints.
  • New Business: Leveraging a decade of archival documents to create an RFI response tool, trained on the voice of GALE’s CEO. This tool dramatically reduces the time and internal coordination necessary for new business responses from days to just 90 minutes.
  • CRM: Harnessing client data to create deeply custom audience segments and provide performance-based communications recommendations. This further elevates GALE’s best-in-class loyalty offering.
  • Operations: Simplifying administrative tasks and freeing up time, a concierge-style tool supports project delivery, timesheet tracking, and personalized responses to employee policy inquiries, such as healthcare coverage.

CONTACT: 
Lindsay Bennett
lindsay.bennett@galepartners.com  

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Originally Released On

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CONTACT:

Sarah Arvizo
pr@stagwellglobal.com 


Demos Available to Brands and Journalists at Stagwell Booth GL-03

NEW YORK and LAS VEGAS, Jan. 3, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, will debut its latest AI-enabled startup SmartAssets, part of Stagwell Marketing Cloud, on the convention floor at CES 2024, as it rolls out global client solutions in artificial intelligence across three areas: enablement across operations, efficiencies in marketing, and engagement with consumers.

“AI is a quantum leap for creativity and productivity that will drive a new age of value creation for modern business. Stagwell intends to lead this transformation,” said Mark Penn, chairman and CEO, Stagwell. “Whether you’re a global player or a nascent challenger, developing an approach to the three E’s of AI is the best way to stay ahead in this year of competition, and there’s no marketing network boasting the breadth of full-service digital transformation and self-service AI products like SmartAssets to help clients adapt.”

Spanning its digital transformation agencies and AI-enabled product set, Stagwell has created a set of offerings to meet this demand, encompassing:

  • Enablement Across Operations – Empowering organizations to unlock the potential of AI to streamline operations, elevate decision-making, and transform their proprietary data into a strategic wellspring for future growth.
  • Efficiency in Marketing – Revolutionizing marketing dynamics through the intelligent application of AI across research, communications, media, and creative production, effectively reducing the cost of delivering precise messages to the right audience at the optimal moment.
  • Engagement with Consumers – Using AI to create the future of consumer engagement, where AI-driven anticipation sets the stage for unparalleled brand loyalty and tailored brand experiences.

SmartAssets: Creating the Future of Creative Optimization
SmartAssets – the winner of Stagwell Marketing Cloud’s 2022 innovation competition – is a three-pronged tool empowering transformation across the Three E’s of AI. SmartAssets uses AI to extract creative components from ads, assess performance data, and optimize future ads for effectiveness with instant generative AI adjustments. Investment in the tool is already paying off, with top brands in discussion to pilot the resource in 2024.

“SmartAssets is the smart answer to the imperative for content and advertising effectiveness in an age that demands more anticipatory marketing,” said Lindsay Hong, co-founder and CEO of SmartAssets.  

Stagwell’s groundbreaking partnership with Google Cloud, first announced in October 2023, will fuel an accelerated development and sales pipeline for Stagwell Marketing Cloud’s newest startup, as the two tech giants partner to develop generative AI solutions for marketing services.

Brands and agencies interested in getting a preview of the platform can schedule demos with SMC on the ground at CES 2024. To request information, email ces2024@stagwellglobal.com.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a marketing-focused, AI-enablement platform built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic customer research, communications, and media activation for brands worldwide by leveraging technology such as generative and predictive artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.

CONTACT: 
Sarah Arvizo
pr@stagwellglobal.com 

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Originally Released On

PR Newswire

CONTACT:

Sarah Arvizo

pr@stagwellglobal.com 









The Rebrand of Harris Brand Platform Comes as it Gains its 150th Client, Now Operating in Over a Dozen Countries

NEW YORK, Oct. 12, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW) Marketing Cloud today announced that The Harris Poll and Maru are working together to create a suite of integrated, AI-based research products that will go to market under the newly formed “Harris Quest.” The new unified brand will deliver a full suite of martech research offerings, inclusive of AI-enabled self-service polling and other “instant information” SaaS solutions.

At launch, Harris Quest’s product portfolio will include:

  • QuestBrand: Always-on, real-time brand tracking
  • QuestDIY: Self-service quantitative surveys
  • QuestPRO: Professional-grade survey and insights tools
  • QuestCX: Customer experience management solutions
  • Quest IC: Insight community management
  • QuestAI: Digital qualitative and quantitative insights tool

Harris Quest will eventually be fully interoperable with other Stagwell Marketing Cloud software and data tools for modern marketing teams.

“Stagwell Marketing Cloud is taking millions of data points from the world’s most reliable polling organization and infusing it with a fully scalable software platform,” said Mark Penn, Chairman and CEO. “This combination will truly unleash ‘research-as-a-service’ for the modern marketer.”

The Harris Poll is a leader in global public opinion with overnight polling and always-on brand tracking software, the latter of which looks at more than 2,000 brands on a continuous basis and collects over half a million interviews yearly. Now with Maru’s software platform integrated, Harris Quest can more precisely monitor society and the marketplace as it happens worldwide. With over 60 years’ experience as a trusted arbiter of society and culture, Harris’ deep research systems and consulting expertise give this new software advantages over both traditional market researchers as well as tech startups in the research sector.

“These tools dramatically give marketers of any size enterprise-grade research at a fraction of the cost,” said Harris Quest co-CEO Will Johnson. “This means faster insights and decision-making and more ways to keep pace with the marketplace, backed by Harris Poll reliability.”

About The Harris Poll “Hard Data. Human Truths.”

The Harris Poll is a global public opinion, analytics, and market research consultancy that strives to reveal society’s authentic values to inspire leaders to create a better tomorrow. With a global research reach of more than ninety countries, Harris offers advisory services across sectors to world leaders, CEOs, and business decision-makers with state-of-the-art analytics, real-time software services, and practitioners in marketing, reputation, customer experience, trends, futures, and thought leadership/research-for-public release, The Harris Poll translates shifting social sentiment into a competitive marketplace advantage. Harris is a Stagwell (NASDAQ: STGW) company. www.theharrispoll.com.

About Stagwell Marketing Cloud  

Stagwell Marketing Cloud (SMC) is a suite of data-driven SaaS solutions built for the modern in-house marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic customer research, communications, and media activation for brands worldwide by leveraging technology such as generative artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.  

About Stagwell

Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients.  www.stagwellglobal.com

CONTACT: 
Sarah Arvizo
pr@stagwellglobal.com

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