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Beth Sidhu, Chief Brand and Communications Officer, Stagwell
hello@stagwellglobal.com
Insights for the C-Suite
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Generative AI is changing the marketing game. In April, Stagwell headed to Google Next to discuss that change, and what it means for Chief Marketing Officers and other C-Suite leaders in the next year.
The event also marked Stagwell’s first software release via its Google Cloud partnership, introducing a data clean room to securely enhance client data with Stagwell’s extensive resources. More on that here.
For now, hear from our at Stagwell Marketing Cloud and Left Field Labs about the three biggest takeaways from Google Next.
The Sky’s the Limit But Use Cases are the Target
At Google Next – and at several marketing and technology conference this year, including CES and SXSW – the clear challenge to attendees was the two-step from theoretical implementations of AI to hard use-cases that provide value to consumers (and reasons for investment). It’s no wonder companies in attendance debuted over 101 real-world use cases for generative AI, spanning applications to consumer experiences, back-end-operations, insights, and more.
Some common themes emerged as to where AI is providing the most immediate value:
- AI to accelerate the curation of essential business insights: AI21 Labs showcased how they use a BigQuery integration called Contextual Answers to allow users to query data across their businesses conversationally.
- AI to put the power of storytelling in everyone’s fingertips. Google unveiled Google Vids, a new AI-powered video creation app in its Workspace suite that can do everything from generate a storyboard, piece together first drafts of videos from stock multimedia, and do voiceovers.
- AI to bring real-time tracking to the customer experience: UPS is constructing a digital twin of its entire distribution network that will enable customers to see where their packages are at any time.
AI Will Mean a Rewriting of Every Customer Interface – Here’s Where to Begin
Artificial intelligence represents a quantum leap for creativity and productivity. As a network on the beat of marketing, we know that AI’s rise will mean a rewriting of almost all customer interfaces as companies race to deliver consumers the personalized experiences they’ve desired since the dawn of the internet. At Google Next, Stagwell CTO Merrill Raman and Stagwell Marketing Cloud CTO Mansoor Basha emphasized that the first step brands should take to reap the benefits of AI should be assessing their organization’s data infrastructure to ensure it is primed for AI.
Tactically, that may mean deep clean-up of existing first party data sources using data science best practices to get the information organized in a manner that AI can extract useful insights from. Or it may mean partnering with a third-party data provider who can supplement your view of existing and prospective consumers.
AI Can Be the Bedrock for Trust, When Implemented Appropriately
As Left Field Labs CEO Sarah Mehler shared at Google Next: with growth in AI utilization, a critical question to consider is how do we build trust with audiences when considering AI implementation? Striking the right tone in AI-enabled communications is a primary step. And remember that communication that reflects cultural and demographic nuances is what ultimately resonates with audiences and builds trust in new systems. Well-practiced organizations will apply sentiment analysis to better understand the emotions of a user and provide appropriate responses (thus driving traction and building more successful outcomes).
Attention to detail is also crucial for building trust in AI implementations. A “Chain of Verification” is one of several methods that can be employed to enhance the accuracy of information provided by AI systems. This process involves multiple steps to validate information before it is conveyed to the user. For instance, after our language model generates a response, we can employ a separate validation model to scrutinize the facts within that response. This secondary check helps to identify and correct any inaccuracies or ‘hallucinations’—instances where the model generates false or misleading information. By systematically verifying data through multiple layers, we can provide more reliable and trustworthy outputs.
Wondering where to begin with AI implementation in your organization?
Email Beth Sidhu, Chief Brand and Communications Officer at Stagwell, to discuss how we can support your organization’s digital goals.
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Originally Released On
NEW YORK, April 9, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW) Marketing Cloud today announced it is developing a new data clean room (DCR) solution built on Google Cloud to facilitate a secure and private space for clients and agencies to upload and match their first-party data with proprietary data from Stagwell sources.
Through the DCR, clients can gain valuable insights into consumer behavior and marketing efficacy, while ensuring compliance with privacy regulations. Clients will be able to match their first party data with Stagwell’s Consumer Understanding and Engagement platform (CUE), Harris Poll Syndicated Research Data and National Research Group data, as well as additional Stagwell and third-party sources, and then activate those audiences directly across preferred ad tech platforms in an easy and cost-efficient manner.
“Our end goal is to reduce any friction for our clients and their ability to share data in a privacy-centric way,” shared Merrill Raman, Global Chief Technology Officer at Stagwell. “For clients, matching their data within our data clean room grants them unparalleled access to the rich and proprietary data that Stagwell has collected and serves as a single source of truth towards understanding campaign performance in an omnichannel world.”
“We’re excited to continue working with Google Cloud to build the next chapter of digital marketing solutions and keep Stagwell’s agencies at the forefront of marketing outcomes,” shared Mansoor Basha, Chief Technology Officer at Stagwell Marketing Cloud.
This is the second engagement Stagwell has pursued with Google Cloud. In November 2023, Stagwell announced a partnership with Google Cloud to develop marketing use-cases for Generative AI.
“We’re excited to expand our partnership with Stagwell to bring more actionable business insights to customers,” said Kelly Sitarski, Director of Data and Content Partnerships, Google Cloud. “Using BigQuery, Stagwell can combine, streamline, and optimize its diverse data sources to help marketers achieve their business goals.”
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a marketing-focused, AI-enablement platform built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic consumer research, communications, and media activation for brands worldwide by leveraging technology such as generative and predictive artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.
Contact:
Kara Gelber
pr@stagwellglobal.com
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Developed by a newly formed dedicated product team, Alchemy.Ai will rapidly transform GALE’s client offering with a suite of new products at the Stagwell (STGW) agency.
NEW YORK, March 21, 2024 /PRNewswire/ — GALE has revolutionized its offering with artificial intelligence at its core, ushering in a new era for the Business Agency.
Called Alchemy.Ai, GALE has created a private enterprise AI cloud platform – built from the ground up to comply with the agency’s ISO-27001 certification and developed by a dedicated product team of 50 specialists – that revolutionizes its offering for clients.
“The unveiling of Alchemy.Ai reshapes GALE as we know it, marking a massive shift in how we work and the democratization of data across all teams,” GALE CEO Brad Simms says. “When GALE was founded in 2014, we were first-to-market with our unique blend of creative and consultancy centered around data. While we’ve continued to build our model over the last decade to become one of the most celebrated agencies in North America, Alchemy.Ai is the most significant product update we’ve ever made.
“As an agency, our most important asset is our people. It’s why clients choose us. Alchemy.Ai enables our people to work smarter and faster, ultimately giving them more time to spend with clients.”
Trained on all aspects of data used at GALE, including both first-party and third-party data combined with world data, Alchemy.Ai reduces the time spent on critical tasks across all disciplines to help GALE’s almost 800 people work smarter, better and faster. In addition, it transforms agency processes by democratizing access to this information, regardless of department.
Going beyond standard generative AI functionality, Alchemy.Ai has a custom-built application layer with a bespoke UI, as well as additional capabilities for data visualization, enriched and customized algorithms, and search and discovery techniques. Team members will have access to the custom client environments built for the specific accounts they work on. The client environments serve as a one-stop shop for all the data and insights available on each particular client.
Alchemy.Ai has dedicated tools for core capabilities, including:
- Strategy: 20% increase in efficiency for data ingestion and cleanup, fostering deeper collaboration between strategists and data scientists. This optimization allows for faster generation of high-quality business diagnostics and recommendations for clients.
- Audience Insights: Democratizing access to GALE’s robust data environment will enable employees across all domains to query tens of thousands of variables from dozens of integrated sources within one platform using natural language. Reduced time to learn platforms, brief dedicated research teams, and await outputs will boost efficiency by 80%.
- Media Planning: Integrating historical media performance data with media reach and consumption data will generate media plans 20% faster. Within one platform, media planners will be able to explore the relevance and weighting of channels and tactics from more angles at the same time, with the help of optimization algorithms and the ability to iterate on a range of custom constraints.
- New Business: Leveraging a decade of archival documents to create an RFI response tool, trained on the voice of GALE’s CEO. This tool dramatically reduces the time and internal coordination necessary for new business responses from days to just 90 minutes.
- CRM: Harnessing client data to create deeply custom audience segments and provide performance-based communications recommendations. This further elevates GALE’s best-in-class loyalty offering.
- Operations: Simplifying administrative tasks and freeing up time, a concierge-style tool supports project delivery, timesheet tracking, and personalized responses to employee policy inquiries, such as healthcare coverage.
CONTACT:
Lindsay Bennett
lindsay.bennett@galepartners.com
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Demos Available to Brands and Journalists at Stagwell Booth GL-03
NEW YORK and LAS VEGAS, Jan. 3, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, will debut its latest AI-enabled startup SmartAssets, part of Stagwell Marketing Cloud, on the convention floor at CES 2024, as it rolls out global client solutions in artificial intelligence across three areas: enablement across operations, efficiencies in marketing, and engagement with consumers.
“AI is a quantum leap for creativity and productivity that will drive a new age of value creation for modern business. Stagwell intends to lead this transformation,” said Mark Penn, chairman and CEO, Stagwell. “Whether you’re a global player or a nascent challenger, developing an approach to the three E’s of AI is the best way to stay ahead in this year of competition, and there’s no marketing network boasting the breadth of full-service digital transformation and self-service AI products like SmartAssets to help clients adapt.”
Spanning its digital transformation agencies and AI-enabled product set, Stagwell has created a set of offerings to meet this demand, encompassing:
- Enablement Across Operations – Empowering organizations to unlock the potential of AI to streamline operations, elevate decision-making, and transform their proprietary data into a strategic wellspring for future growth.
- Efficiency in Marketing – Revolutionizing marketing dynamics through the intelligent application of AI across research, communications, media, and creative production, effectively reducing the cost of delivering precise messages to the right audience at the optimal moment.
- Engagement with Consumers – Using AI to create the future of consumer engagement, where AI-driven anticipation sets the stage for unparalleled brand loyalty and tailored brand experiences.
SmartAssets: Creating the Future of Creative Optimization
SmartAssets – the winner of Stagwell Marketing Cloud’s 2022 innovation competition – is a three-pronged tool empowering transformation across the Three E’s of AI. SmartAssets uses AI to extract creative components from ads, assess performance data, and optimize future ads for effectiveness with instant generative AI adjustments. Investment in the tool is already paying off, with top brands in discussion to pilot the resource in 2024.
“SmartAssets is the smart answer to the imperative for content and advertising effectiveness in an age that demands more anticipatory marketing,” said Lindsay Hong, co-founder and CEO of SmartAssets.
Stagwell’s groundbreaking partnership with Google Cloud, first announced in October 2023, will fuel an accelerated development and sales pipeline for Stagwell Marketing Cloud’s newest startup, as the two tech giants partner to develop generative AI solutions for marketing services.
Brands and agencies interested in getting a preview of the platform can schedule demos with SMC on the ground at CES 2024. To request information, email ces2024@stagwellglobal.com.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a marketing-focused, AI-enablement platform built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic customer research, communications, and media activation for brands worldwide by leveraging technology such as generative and predictive artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.
CONTACT:
Sarah Arvizo
pr@stagwellglobal.com
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The Rebrand of Harris Brand Platform Comes as it Gains its 150th Client, Now Operating in Over a Dozen Countries
NEW YORK, Oct. 12, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW) Marketing Cloud today announced that The Harris Poll and Maru are working together to create a suite of integrated, AI-based research products that will go to market under the newly formed “Harris Quest.” The new unified brand will deliver a full suite of martech research offerings, inclusive of AI-enabled self-service polling and other “instant information” SaaS solutions.
At launch, Harris Quest’s product portfolio will include:
- QuestBrand: Always-on, real-time brand tracking
- QuestDIY: Self-service quantitative surveys
- QuestPRO: Professional-grade survey and insights tools
- QuestCX: Customer experience management solutions
- Quest IC: Insight community management
- QuestAI: Digital qualitative and quantitative insights tool
Harris Quest will eventually be fully interoperable with other Stagwell Marketing Cloud software and data tools for modern marketing teams.
“Stagwell Marketing Cloud is taking millions of data points from the world’s most reliable polling organization and infusing it with a fully scalable software platform,” said Mark Penn, Chairman and CEO. “This combination will truly unleash ‘research-as-a-service’ for the modern marketer.”
The Harris Poll is a leader in global public opinion with overnight polling and always-on brand tracking software, the latter of which looks at more than 2,000 brands on a continuous basis and collects over half a million interviews yearly. Now with Maru’s software platform integrated, Harris Quest can more precisely monitor society and the marketplace as it happens worldwide. With over 60 years’ experience as a trusted arbiter of society and culture, Harris’ deep research systems and consulting expertise give this new software advantages over both traditional market researchers as well as tech startups in the research sector.
“These tools dramatically give marketers of any size enterprise-grade research at a fraction of the cost,” said Harris Quest co-CEO Will Johnson. “This means faster insights and decision-making and more ways to keep pace with the marketplace, backed by Harris Poll reliability.”
About The Harris Poll “Hard Data. Human Truths.”
The Harris Poll is a global public opinion, analytics, and market research consultancy that strives to reveal society’s authentic values to inspire leaders to create a better tomorrow. With a global research reach of more than ninety countries, Harris offers advisory services across sectors to world leaders, CEOs, and business decision-makers with state-of-the-art analytics, real-time software services, and practitioners in marketing, reputation, customer experience, trends, futures, and thought leadership/research-for-public release, The Harris Poll translates shifting social sentiment into a competitive marketplace advantage. Harris is a Stagwell (NASDAQ: STGW) company. www.theharrispoll.com.
About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a suite of data-driven SaaS solutions built for the modern in-house marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic customer research, communications, and media activation for brands worldwide by leveraging technology such as generative artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. www.stagwellglobal.com.
CONTACT:
Sarah Arvizo
pr@stagwellglobal.com
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New partnership with Stagwell’s (STGW) PRophet leverages AI-powered ‘Taylor’ to help association professionals create compelling content more quickly and efficiently
IRVING, Texas and NEW YORK, Aug. 23, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW) Marketing Cloud’s PRophet, the first and only generative and predictive AI SaaS platform built by and for PR professionals, and Multiview, a leader in B2B digital marketing and publishing solutions, today announced a new partnership to revolutionize PR for trade and professional associations. As associations face an increasingly crowded media environment, PRophet’s generative AI-powered feature ‘Taylor,’ provides them with advanced, data-driven technology that will make their communications more resonant, engaging, and effective.
Built by the pioneer of AI-based technology for the PR industry, ‘Taylor’ is the first AI writing tool designed to help modern communications professionals create and test the mediability of content. The platform has the richest feature set in the market, enabling associations to anticipate press sentiment, measure campaign impact and enhance PR strategies intended to reach members, prospective members, and other critical stakeholders.
“We’re excited to partner with Multiview to bring PRophet and ‘Taylor’ to the association community,” says PRophet founder and CEO, Aaron Kwittken. “Our collaboration represents our shared vision of empowering associations with the cutting-edge AI tools they need to succeed. ‘Taylor’ creates content that leads to media placements, allowing associations to navigate the highly competitive and complex media landscape with more confidence and precision.”
Multiview’s CEO, Andy Keith, expressed equal enthusiasm about the partnership. “This joint venture is a testament to Multiview’s commitment to innovation. PRophet and ‘Taylor’ in particular is a game changer that will not only reshape the way associations interact with their audiences but transform their communication strategies.”
Together, PRophet and Multiview are ushering in a new era of AI-powered PR solutions, where associations can leverage emerging technology to streamline their operations, make informed decisions, and deliver compelling narratives that resonate with their key audiences. With “Taylor,” the future of PR for associations looks brighter than ever.
For more information about creating ‘Taylor’-made PR content, please visit https://www.prprophet.ai/platform.
About PRophet
PRophet is the first-ever generative and predictive AI SaaS platform designed by and for the PR community. The platform uses AI to help modern PR professionals become more performative, productive and predictive by generating, analyzing and testing content that predicts earned media interest and sentiment. PRophet was founded in 2020 by PR and marketing industry thought leader and entrepreneur Aaron Kwittken and is part of the Stagwell Marketing Cloud, a suite of SaaS solutions that powers research, communications, and media activation for in-house marketers. To learn more, visit prprophet.ai.
About Multiview
Motivated by our partners’ success, Multiview has dedicated 20 years to providing high-quality digital media solutions to the B2B industry. As a leading digital publisher and marketing company, we unite buyers and sellers to accelerate their growth through the B2B Marketplace. By leveraging our vast network and first-party data on over 10 million B2B professionals across 30 industries, we deliver highly targeted advertisements to unique market segments, resulting in millions of additional revenue for our partners. We’re proud to work alongside 1,200 associations and 12,000 clients to help them turn their goals into reality, because at Multiview: Your Aspiration Is Our Inspiration. Explore partnership opportunities at https://www.multiview.com/association.
About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a suite of data-driven SaaS solutions built for the modern in-house marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic customer research, communications, and media activation for brands worldwide by leveraging technology such as generative artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.
Media Contacts:
Maria Brockman
marketing@multiview.com
KWT Global for PRophet
prophet@kwtglobal.com
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Stagwell (STGW) Platform Enhancements Allow Users to Generate up to 25 Personalized Pitches to Reporters in Under Three Minutes and Create Executive Biographies in Seconds
NEW YORK, July 27, 2023 /PRNewswire/ — PRophet, the first and only generative and predictive AI SaaS platform built by and for PR professionals, today announced two new platform updates – a Multi Pitch Generator and a Biography Generator.
Launched in 2020, PRophet is the pioneer of AI-based technology in the PR industry, with the richest feature set in the market driven by the emerging need for technology that supports modern communications professionals. According to Purposeful Relations and PRovoke’s Global CommTech Report, which was supported in part by PRophet, 43% of the surveyed communications professionals intend to increase their investment in communication technology within the next 12 months, with 71% viewing AI as an opportunity for the industry.
The new tools build on the existing PRophet platform, which uses a combination of AI, natural language processing and machine learning to generate, analyze and test new content that predicts earned media interest and sentiment.
- The Multi-Pitch Generator feature, which is exclusive to enterprise customers, enables users to generate personalized pitches for up to 25 reporters in under three minutes. Users have the option to adjust the structure of each pitch, from “short and to the point” to “elaborative,” to best suit each reporter, as well as appropriate tone preferences, such as professional, friendly, bold, persuasive, technical, emotive, and more.
- The Biography Generator also uses AI to take the mundane out of an everyday and tedious task: All customers now have the capability to generate an executive biography in seconds simply by inputting a LinkedIn URL.
“PRophet is a trailblazer that continues to disrupt the PR industry with unmatched AI capabilities. The Multi-Pitch Generator and Biography Generator features reflect our appreciation for the real-life needs of today’s comms professionals and our commitment to empowering them with cutting-edge technology,” said Aaron Kwittken, founder and CEO of PRophet. “We’re constantly working to improve PRophet, setting new standards for efficiency and productivity so that Communications Engineers© can work in parallel with technology.”
Today’s announcement follows a strong quarter of growth for PRophet – which included forging strategic alliances with LexisNexis and PeakMetrics, and the unveiling of “Powered by PRophet,” an innovative white labeling option that allows agencies and brands to effortlessly incorporate PRophet’s cutting-edge platform into their existing communications technology stacks.
With more than 1,500 users to date across brands and agencies, the company is driven by its mission to democratize AI solutions for communications professionals, empowering them to be more performative, predictive, and productive.
About PRophet
PRophet is the first-ever generative and predictive AI SaaS platform designed by and for the PR community. The platform uses AI to help modern PR professionals become more performative, productive and predictive by generating, analyzing and testing content that predicts earned media interest and sentiment. PRophet was founded in 2020 by PR and marketing industry thought leader and entrepreneur Aaron Kwittken and is part of the Stagwell Marketing Cloud, a suite of SaaS solutions that powers research, communications, and media activation for in-house marketers. To learn more, visit prprophet.ai.
About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a suite of data-driven SaaS solutions built for the modern in-house marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic customer research, communications, and media activation for brands worldwide by leveraging technology such as generative artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.
Media Contact
Alex Birmingham
KWT Global for PRophet
abirmingham@kwtgloblal.com
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Transforming business outcomes at enterprise-grade capacity across engineering, business intelligence, cloud services, and generative AI
NEW YORK and AUSTIN, Texas, May 4, 2023 /PRNewswire/ — Code and Theory, a digital transformation and engineering network that is part of Stagwell (NASDAQ: STGW), today announced an artificial intelligence collaboration with Oracle Cloud Infrastructure (OCI). The partners will combine OCI’s AI infrastructure capabilities with Code and Theory’s award-winning digital-first creative thinking to unlock AI-powered innovation at scale for the agency’s diverse client base, initially targeting financial, automotive, hospitality, and retail industries. With this collaboration, Code and Theory clients will now be able to leverage AI as an enabler to revolutionize existing business infrastructures, define use cases, and implement custom interfaces in four areas:
- AI Engineering: Utilizing machine learning to intake designs and craft prototypes for testing, author code to expedite time-to-market, create real-time features to meet customer needs, and more.
- AI Business Intelligence: Delivering real-time insights and trends for business efficiencies and in context solutions.
- Generative AI: Enabling employees with the ability to complete tasks and creative services in a more streamlined manner. This includes concept renderings, copywriting, image library generation, and more.
- Cloud Services Built for AI: Accessing OCI’s AI infrastructure built for Artificial Intelligence and Machine Learning workloads, giving clients on-prem-type performance with the flexibility of the cloud.
“Right now, companies are grasping to understand and embed artificial intelligence technology. As touchpoints become increasingly interconnected, businesses that are looking to succeed must understand the need to embed AI across the entire ecosystem as opposed to purely generative and one-off use cases,” said Code and Theory Executive Chairman and Co-Founder Dan Gardner.
This preferred collaboration is the latest in continued investments by Code and Theory network to unleash the growth potential of creative technology across the entire business offering. Most recently, the network expanded its digital transformation and engineering globally with the addition of YML, creating a truly integrated network with a breakdown of 50% engineers and 50% creative talent to deliver end-to-end client solutions.
“To drive long-term success in today’s business environment, our customers need answers and insight faster than ever,” said Jay Jackson, vice president, AI and ML, Oracle. “Our collaboration with Code and Theory will deliver the best of both companies’ expertise to help customers across all industries bring their AI services to market and overcome the multitude of challenges they face.”
OCI provides customers with the most advanced GPU cluster architecture and proven capabilities for AI infrastructure, including remote direct memory access (RDMA) cluster networking for high-throughput and latency-sensitive workloads. The combination of bare metal compute, cluster networks, and HPC storage form OCI Superclusters, which can scale to tens of thousands of GPUs. Customers can use OCI for generative AI training, natural language processing, recommendation systems, analytics and HPC, and more.
In addition, OCI’s distributed cloud offers public cloud to customers across over 41 cloud regions around the world, plus multicloud, hybrid cloud, and dedicated cloud options with cloud services deployable on-premises. As a result, running AI and ML workloads on OCI provides organizations with the scalability, security, and reliability they need to help accelerate innovation and drive growth, and gives them the flexibility to access and deploy cloud services everywhere they need them.
About Code and Theory Network
The Code and Theory Network is the digital-first creative and technology group within Stagwell, built to partner with businesses to navigate the complexity of changing consumer behaviors and emerging technologies. With a global footprint and the capabilities to work cross the entire consumer journey, we crave the hardest problems to solve. The network includes the flagship agency Code and Theory as well as Kettle, MediaCurrent, Rhythm, TrueLogic, and YML.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
About Oracle
Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at oracle.com.
Trademarks
Oracle, Java, MySQL and NetSuite are registered trademarks of Oracle Corporation. NetSuite was the first cloud company – ushering in the new era of cloud computing.
Media Contact
Sarah Arvizo
pr@stagwellglobal.com
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Stagwell’s Annual Competition Acts as Incubator for Tech-Focused Marketing Startups with $1M in Funding to Start
NEW YORK and LONDON, April 11, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW) Marketing Cloud has announced the winner of its 2022 Innovation Competition, a program designed to unleash employee innovation and fund technology that solves the modern marketer’s pain points. SmartAssets is an AI-powered SaaS platform that uses AI to extract creative components from ads. It then uses performance data from those ads to guide and support the creative process by reporting, forecasting, and optimizing ads for effectiveness. With AI-powered asset categorization, performance analytics, and instant creative adjustments, brands can better optimize production timelines and overall media performance.
“We were inspired once again by the visionary ideas that were presented in this year’s internal ‘Shark Tank,’ where the competition was fiercer than ever,” said Stagwell Chairman and CEO Mark Penn. “The potential and capabilities of SmartAssets perfectly align with the needs of modern marketers – bringing data-driven decision making to the creative process – and we’re excited to leverage the Stagwell ecosystem to perfect the platform, bring it to market and let it go to work.”
SmartAssets was developed by a team from multilingual content and media consultancy Locaria, part of Stagwell’s Brand Performance Network: Chief Operating Officer Lindsay Hong, Data Scientist Eric Walzthöny, and Innovation Lead Vitaly Boitelet. The platform has three core capabilities:
- AI-powered asset management: SmartAssets reads the full content of a brand’s creative library and categorizes its attributes. It ensures assets meet industry and brand standards.
- Performance analytics: By connecting with a brand’s advertising platforms, SmartAssets provides performance reporting data not only to the creatives, but to media teams.
- Instant creative adjustments: After identifying opportunities, SmartAssets lets users quickly act on them by adjusting creative within the platform instantaneously.
“Global brands know that great creative drives performance just as much as a smart media strategy, and are looking for greater understanding and control of their increasingly complex creative asset portfolio. They want to be sure that the assets they produce not only meet quality and branding guidelines but will also land with the intended audience and drive results,” said Lindsay Hong, COO, Locaria. “By leveraging AI and the existing media infrastructure of the Brand Performance Network, SmartAssets will derive insights at scale to inform the creative process and expedite media strategy activation, allowing brands and agencies to unite their creative and media teams around one goal.”
Stagwell Marketing Cloud’s Innovation Competition provides funds and expertise for Stagwell’s 13,000+ employees to develop transformational ideas for technology-driven marketing solutions. The brief is simple: create a concept for a client-facing product at the intersection of technology, marketing, and business transformation.
“Our annual innovation competition, which we colloquially refer to as ‘Shark Tank,’ taps into the network’s global, cross-functional talent and deep understanding of the modern marketer,” said Stagwell Marketing Cloud Chief Marketing Officer Elspeth Rollert. “We pair that industry knowledge with the vast technical resources we have at Stagwell to build SaaS solutions that solve some of the industry’s biggest pain points.”
Past winners of the Stagwell Marketing Cloud Innovation Competition have developed into successful products, including:
- Harris Brand Platform (2018 Winner), an industry-leading brand management software tool that collects critical brand and marketing data on brand competitors and consumers, to help marketers segment, target, measure and optimize campaign effectiveness.
- PRophet (2019 Winner), the only generative and predictive A.I-driven PR tool that helps professionals draft releases and social content in minutes. PRophet was recently named the winner of the Innovation SABRE Awards North America 2023 in the PR Software and Services category.
- ARound (2020 Winner), a first-of-its-kind fan engagement platform that delivers stadium-level augmented reality experiences, in use by the MLB, NFL, and launching soon in the NBA.
- WonderCave (2021 Winner), a peer-to-peer texting solution helping to grow brands and build communities with 1:1 text conversations at scale. WonderCave was crowned the 2022 Campaign Tech Award Winner for Best Texting Platform.
About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a suite of data-driven SaaS solutions built for the modern in-house marketer. Born out of Stagwell’s network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic customer research, communications, and media activation for brands worldwide by leveraging technology such as generative artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
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pr@stagwellglobal.com
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By
National Research Group
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nick.crofoot@nrgmr.com
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A new battlefront in the Tech Wars heated up last week with Microsoft’s announcement and hands-on demo of new AI capabilities in its Bing search engine and Edge browser. Google quickly followed suit by announcing its own conversational AI in a blog post on Monday and at an event in Paris later in the week. This all comes on the heels of ChatGPT’s launch late last year, which eclipsed 1M users in 5 days and 100M in less than two months.
With all the buzz, we wanted to take a pulse on public opinion and understanding of this emergent technology, so we surveyed 1,000 US Consumers on Tuesday this week. Here’s what we found…
NEWS STILL BREAKING THROUGH
While last week felt like a whirlwind of announcements and media coverage, it’s important to keep in mind that news about AI-powered search is only just beginning to break through to the masses. 17% of those we surveyed said they had heard a “great deal” about AI-powered search recently, and 53% had heard at least “some.” That’s not bad one week in, but there’s a long way to go before companies build mainstream familiarity and understanding of the technology.
DON’T COUNT GOOGLE OUT
Last week did not go as well as Google likely hoped with many headlines focusing on Bard’s inaccurate assertion that the Webb Space Telescope was the first to capture images of an exoplanet and a tepid media response to the event in Paris. But one week’s headlines will not determine the long-term trajectory of who wins the race.
SO WHO HAS THE EDGE?
Disruptor or incumbent? Microsoft certainly has taken the initiative, having released a functional product that is already available to beta testers (and a lengthy waitlist to gain access). They also plan on investing $10 billion into OpenAI. Google is the overwhelming incumbent in the search space, commands vast resources, and has assembled a formidable team that has been working on this technology for many years. The public appears to be favoring Google’s incumbency at this stage.
59% of those who have heard about AI-powered search say Google is best positioned to successfully deliver the technology to market …compared to 13% for Microsoft
Time will tell how much that shifts in the coming weeks and months as familiarity with the companies’ offerings deepens, and more users get their hands on the technology.
Looking forward, consumer excitement is palpable
A lot remains to be seen, but consumer excitement for the technology is building.
71% of those who have heard about AI-powered search say they’re excited about using the technology and 92% say they believe it will change the way people use the Internet. Why? Improved ease and speed of finding information and improved accuracy and relevance of search results are the key benefits driving their excitement.
IMPLICATIONS
As we look ahead, a few thoughts on how this will play out from here…
Finding the Early Adopters
Which companies will effectively find the segments of the population that drive early adoption and help their products cross the chasm? Our data points to the usual suspects as early adopters: Younger consumers (ages 18-34) who skew male, those working full time (who perhaps see workrelated applications/benefits), and more affluent and educated consumers.
Managing Expectations
The potential for conversational AI is clear, but as we’ve already seen, it’s still a work in progress. The process of “deep reinforcement learning” that drives applications like ChatGPT will take time to mature and there will be missteps and inaccurate results in the interim. Continual improvements in accuracy while managing consumer expectations will be important to mass adoption.
Achieving Product-Market Fit
In addition to generating excitement and driving trial, products will need to identify the Jobs to Be Done that will have staying power. With seemingly limitless applications for AI-powered search, what jobs can the technology do for users that deliver the most real, sustained utility? Keying in on these use cases and building products that are optimized for these needs will be critical to gaining a competitive advantage.
Monetization
Even new technologies that find the early adopters and achieve productmarket fit aren’t guaranteed a sustainable path forward—think of AI-powered voice assistants, which have achieved widespread adoption, yet struggled mightily to monetize. How will companies effectively monetize conversational AI? Will they follow the ad-supported playbook that Google has mastered? What subscription- based models will emerge?
Bringing AI into the Light
Now that AI is maturing across a new threshold, and as ChatGPT, Bing and Bard bring multidimensional algorithms forward in a radically new way, there may be an opportunity to incorporate a new level of transparency, education, and understanding of all AI, including existing algorithms that are already deeply interwoven into daily life. This may happen organically, as new AI are introduced; perhaps there is also an opportunity to create distinct and meaningful AI personas for existing tools, with inherent consumer choice built into the experience.
Proceeding Responsibly
There’s been much written about the unintended consequences and potential abuses of AI. Ambiguous and misleading answers, the expression of embedded bias, and the propagation of ideological filter bubbles are all concerns. Conversational AI will almost certainly be a proving ground for the extensive work that Microsoft, Google, and others have put in to anticipate consequences and safeguard against abuses. Close partnership between companies, their users, third parties, and regulatory bodies to ensure a responsible approach will be essential to maximizing the potential benefits of this new technology.
Want to learn more?
Contact Nick.Crofoot@nrgmr.com
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