The event coincides with National Black Business Month inthe United States
NEW YORK,Aug. 18, 2023/PRNewswire/ —Stagwell, the challenger network built to transform marketing, in collaboration withAllison+Partnerstoday announced it will host a panel and networking event to discuss driving collaboration with and renewed investments in Black-owned and operated media outlets and platforms onAugust 24, 2023. The panel will stream on LinkedIn.
Ashlee Glenn, EVP, Brand & Marketing forEBONY Media, which has served as the leading voice of the Black American experience for more than 75 years, and under new ownership, has recently grown into a multi-media entity, covering cultural news, entertainment, and lifestyle with a commitment to Move Black Forward across Ebony.com, EBONY Studios, EBONY Publishing, and JET.
Gary Coichy, Founder and CEO ofPOD Digital Media(PDM), the first Multicultural Podcast Network focused primarily on African American & Hispanic audience segments, with over 400 owned and operated podcasters.
Lynnwood Bibbens, CEO & Founder ofReachTV, the largest airport television network with 2,500+ screens in 90 commercial airports and streaming into over 500,000 hotel rooms acrossNorth America.
Narendra Reddy, Chief Operating Officer atThe Africa Channel, a cable and streaming channel focusing on travel, lifestyle, and culture documentaries with a mission to educate and entertain global audiences about contemporaryAfricaand the diaspora, while building bridges between cultures and black communities worldwide.
“Black-owned media is an intrinsic and key part of the media landscape in America with a long history of celebrating, advocating and showcasing the full spectrum of the Black American experience and culture in a balanced and empowering way,” saidClaudine Moore, Managing Director, Allison+Partners and moderator for the event. “Too often Black-owned media is overlooked in terms of partnerships, investment, media buys and more by agencies and brands. This leads to inequalities that impact the growth of this critical sector and the industry needs to continue to work to correct this.”
“This event is one way that we’re collaborating with other Stagwell agencies to find long-term solutions that improve investment in multicultural media, ultimately helping brands engage more meaningfully with diverse consumers,” added Moore.
About Stagwell
Stagwell (NASDAQ:STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us atwww.stagwellglobal.com.
About Allison+Partners
Allison+Partners is a global marketing and communications agency driven by a collaborative approach to innovation and creativity. The agency was named by PRovoke Media as one of its Global Agencies of the Decade, as well as 2023 Midsize and North American Agency of the Year. The agency was also named by PRWeek as a Best Places to Work for four consecutive years, recognized as one of UK’s Fastest Growing Agencies and Top 150 Consultancies, certified as a Great Place to Work inGermanyand in APAC, named one of PRovoke’s Consumer PR Consultancies of the Year. Allison+Partners operates in more than 50 markets around the world and is organized around five practices: Consumer Brands, Corporate, Reputation Risk + Public Affairs, Health and Technology. The agency’s Marketing Innovation Team, which combines brand strategy, integrated marketing, creative, research and measurement expertise into one offering, works across these practices to deliver integrated storytelling for clients. For more information, visit www.allisonpr.com.
SXSW 2024 is already shaping up to be a melting pot of our favorite marketing trends: from the future of fandom, innovation in sport, and frontier technology like AI and AR, we can’t wait to hit Austin in 2024. Session proposals from 12 Stagwell companies are up for consideration in this year’s Panel Picker: 72andSunny, Allison+Partners, ARound, Assembly, Code and Theory, Colle McVoy, Crispin Porter + Bogusky, GALE, Hunter, National Research Group, Redscout, and SKDK. Read on to learn about the conversations on the voting bloc – and then click through to each session to cast your vote.
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See you in Austin!
Climate Justice and the Creative Industry
72andSunny
with Lots of good ideas, C-90, AAPI Victory Fund/Working Families Party
The DEI movement within the creative industry has made strides in recent years. From Chief Diversity Officers to ERGs to more transparency.
But, there’s a long way to go. One such area is climate justice — the intersection of the climate crisis and social & equity issues. As climate change disproportionately affects women and marginalized communities around the world, there is an opportunity for DEI allies within the creative industry and outside of it to also consider a push for a clean & sustainable future. From internal initiatives & policy to their clients & the work they do for them.
Bringing It Home: Using Your Brand To Impact Public Policy
Everyone deserves to get a home free of discrimination but unfair housing policies continue to prevent this from happening – today, the homeownership gap between Black and white households is still almost as wide as it was in 1970. This session dives into how Zillow’s brand purpose – to make home a reality for more people – informs the brand’s marketing and consumer advocacy efforts, such as addressing fair housing policies and partnering with the White House to make rental costs more transparent. Hear about how your brand can inspire teams to elevate your industry and customer experience.
AR: Transforming Social Interactions & Live Events
Join us for a dynamic panel delving into Augmented Reality’s (AR) transformative role in social interactions and live events. Our experts will share AR’s on gaming, live entertainment, and sports with case studies and future forecasts. Learn how businesses leverage AR for enhanced engagement, discover best practices, and uncover emerging trends. We’ll also discuss AR’s role in fostering inclusivity, its challenges, and ethical considerations. Uncover AR’s limitless potential and challenges.
The Future of Spatial Interaction and Storytelling
ARound
with 3lb Games, Medici XD, and Immersive XR Design
The urgency to create equitable communities where all people thrive continues, but most solutions have been slow to bring change. Especially in Minneapolis, which has one of the largest racial wealth gaps in the nation. But a pioneering movement in the city is building a vibrant community that supports business development, celebrates culture and nurtures belonging so Black people can thrive. Hear how this unique approach, fueled by creative, corporate and civic partners, is expected to transform Minneapolis’ reputation while providing a powerful blueprint for change across the country.
Consumers crave authenticity, seeking brands with shared values that advocate for causes close to their heart. However, there’s a fine line between genuine advocacy and performative gestures that miss the mark. How can brands strike the right balance? In this panel, we’ve gathered a diverse group of top content creators and marketers who have mastered the art of genuine advocacy. They’ll share their insights, experiences, and strategies to help you navigate brand responsibility and ignite meaningful partnerships.
On the Offensive: Can Athletes and Creators Own Their Brands
You’re a creator, an entertainer, or a famous athlete on, say, the Brooklyn Nets. What does ownership of your brand mean? How do you monetize it in the digital landscape? The answers aren’t so simple. Join Spencer Dinwiddie, NBA star and Co-founder of Calaxy, a groundbreaking platform empowering creators, and Solo Ceesay, Co-founder of Calaxy, for a contrarian discussion about brand ownership today. Led by Dan Gardner, Executive Chairman of Code and Theory, the panel will cover trends, challenges, and opportunities that arise when athletes and fans embrace the creator economy.
Vital Signs of Hope: Optimism for AI in Healthcare
Detecting signs of diseases, earlier. Personalizing care, at scale. Cost savings, consistently. These are the realities of AI and healthcare. But there’s whispers throughout the industry about AI upending operations and spurring job loss. The truth is — it may be all of the above. This contrarian panel chooses optimism. Hear from leaders at Sutter Health, Hoag and Code and Theory as they examine how harnessing the power of AI, analytics, and innovative technologies can deliver positive, lasting change that our healthcare is in desperate need of.
Don’t Say ‘Diversity.’ What Inclusion Actually Sounds Like
Is your brand offending your audience? You may not think so, but did you know the term “diverse” centers whiteness as the norm? Historically excluded groups are all too familiar with these nuances and it’s past time that marketers caught up. Join ‘Words Up: Inclusive Writing Guide’ co-author Kirstyn Nimmo to learn how to resonate with wider audiences and protect your brand, while discussing 10 layers of identity (e.g. race, ability, gender, sexuality, age & more.) Attendees will be invited to inform the guide’s third update by sharing their thoughts on inclusive and exclusive language.
The Future of Fishing is Female: Transforming an Old Pastime
Colle McVoy
with Recreational Boating & Fishing Foundation, Conde Nast, and Aritzia
Fishing may be one of America’s oldest pastimes, but a great many Americans don’t feel welcomed into the sport, especially women. That is changing drastically through an innovative program transforming the way fishing is perceived. Using proprietary data showing the profound impact of the sport on women and girls, as well as unprecedented partnerships with influential creators, media brands and publishers like Hypebae, Vanity Fair and Forbes, fishing is getting a reputation refresh. Hear about the strategies and insights that are making it trend and grow with younger and diverse audiences.
Why More Brands Should Be Leveraging Co-Creation Strategies
How did a whiskey made in Scotland but loved in Latin America recruit the next generation of Hispanic American drinkers? Buchanan’s built a brand that’s become the fastest growing Scotch* by celebrating the rich duality of the Hispanic American community with a creative strategy driven and made by the target consumer for the target consumer. By adding consumers into the equation across all touch points, Buchanan’s has learned more about the communities they serve while cultivating a space for authentic storytelling, led by the people that know best. *Source: Combined Nielsen + NABCA
How to Decarbonize Creativity and Create Clean
GALE
with Clean Creatives, Brown Girl Green/Green Jobs Board, and Lush Fresh Handmade Cosmetics
We want to introduce the movement to shift creativity away from working with major polluters and into a creative climate-positive future. Greenwashing for polluters can harm clean tech companies and clean brands, and impacts the ability to recruit diverse young talent. However, there is a growing movement inside the ad, PR, and creator industries to support the climate transition – and it is making a major impact.
In three fireside chats, we’ll talk with creative leaders about how taking real action on the climate crisis is integral to their creative work, and building stronger businesses.
The ease and low cost of advertising has distorted the way business is run. – It is allowing undifferentiated propositions to continue to grow by replacing the users they lose with new ones. – It has fueled the growth of new-wave single product DTC businesses that are incapable of diversifying and compete for the same millennial consumers.
And across the consumer economy, it is focussing too much resources on user acquisition and away from user experience and value creation.
Lastly it is shaping a consumer economy fueled by unsustainable consumption that is destroying the planet.
Athlete as a Brand: Creating Authentic Connections
Athletes today are building businesses, nonprofits, and creating identities that go well beyond the court, field and stadium. They’re interested in having meaningful conversations with brands that want to invest dollars not just in the person’s athletic success, but in who they are and what they stand for. Brands will learn best practices to create authentic relationships with athletes while driving new value for consumers. And athletes will walk away with a new playbook for how they can make the most out of their own personal brand.
NEW YORK,Aug. 9, 2023/PRNewswire/ —Stagwell(NASDAQ:STGW), the challenger network built to transform marketing, today announced thatMark Penn, chairman and CEO, will participate in a fireside chat at the upcoming Citigroup Global Technology Conference (New York City) onFriday, Sept. 8, at8:15 AM ET. Penn will also be available for 1×1 meetings with investors. To schedule a meeting, please reach out toir@stagwellglobal.com.
Visitthis page to view upcoming investor events and programming from Stagwell.
About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Penn to discuss AI Marketing Transformation and the Stagwell Marketing Cloud
NEW YORK,Aug. 4, 2023/PRNewswire/ —Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, announced today that Chairman and CEO Mark Penn will present at the upcoming 3rd Annual Rosenblatt Technology Summit: The Age of AI on Wednesday, Aug. 23, 2023, at11:00 AM ET. Additionally, the Stagwell Marketing Cloud will host a session to educate investors on how Stagwell infuses AI into its product suite, including a demo ofPRophet, the first and only generative and predictive AI tool aimed at PR professionals.
Visitthis pageto view upcoming investor events and programming from Stagwell. Reach out toir@stagwellglobal.comwith questions.
About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Sport Beach partners will lead conversations to advance important topics across entrepreneurship, equity, emerging technology, community building, creativity in sport, and more, as well as participate in a number of formats, including:
Morning workouts
Pickleball tournament
Coaching
Pickup games
Product integration
Live interviews
Athletes
Carmelo Anthony(basketball)– 10-time NBA All-Star, entrepreneur and philanthropist,Carmelo Anthonyhas led a storied career as a three-time Olympic gold medalist and number nine on the NBA’s all-time scoring list. Anthony’s incredible career has continued to pave the way for his many other business ventures and philanthropic efforts including his wine estate brand VII(N)-The Seventh Estate, production company Creative 7, lifestyle brand STAYME7O, as well as his work as the co-founder of The Social Change Fund which aims to support and invest in critical and timely issues that impact the Black community.
Marko Cheseto (marathon)– Marko is a Kenyan All-American athlete in track and field and cross country running. In 2019, he set a world record for a marathon by a double amputee. Then he turned around and beat it in 2021. He is also the founder of the Alaskena Academy, a school in his hometown in Kapenguria,Kenya. The school is a home to 167 students and serves as a youth empowerment center. He currently lives inOrlando, Fla.
Mack Hollins(football)– Mack is an NFL wide receiver who recently joined the Atlanta Falcons, and previously played with the Las Vegas Raiders, Miami Dolphins and Philadelphia Eagles, including being a major part of the Eagles Super Bowl Championship team in 2018. He started “Mack Book Mondays” and “Fast Fact Fridays” to help drive accessibility to education, especially in underserved populations. A passionate advocate for inclusion, he was named a Special Olympics “Global Ambassador” in 2020.
Vanita Krouch(flag football) –Vanita Krouchis a 2022 member of the U.S. Women’s Flag National Team. She has been a member of the national team since 2016, winning gold at the IFAF World Championships in 2018 and 2021 as starting quarterback and team captain. She was recently featured in in the NFL’s Super Bowl LVII advertisement, “Run With It,” the top 2 rated commercial by 2023 USA Today AdMeter.
Brandon Marshall(football)– A top wide receiver in the NFL for 12 years, he is redefining what is means to be an athlete as the creator of the wildly successful podcast, I Am Athlete (IAA), which tackles essential and controversial topics around sports, culture, and society. Marshall is also the founder and CEO of lifestyle wellness brand, House of Athlete and HOA+, through which he continues to serve his community by raising awareness and providing access to mental and physical health resources.
Paul and Mike Rabil(lacrosse)–Paul Rabilis a former professional lacrosse player and considered one of the best lacrosse players of all time. With his brother and Co-Founder Mike, the Rabils started the Premier Lacrosse League (PLL). Over four years, they built a league, established a network partnership with ESPN, and struck deals with corporate partners that include Ticketmaster, Cash App, Adidas, BOSE, Progressive Insurance, Champion, Gatorade, Michelob Ultra and more. In 2022, the Rabils were executive producers on “Fate of a Sport,” an ESPN documentary about the building of the PLL.
Annika Sörenstam (golf)– Often regarded as the greatest female golfer of her generation, Annika rewrote the LPGA and Ladies European Tour record books, won countless awards, and changed the way women’s golf was played, viewed, and covered during her 15-year, Hall-of-Fame career.
Aly Wagner(soccer)– Aly is a co-founder of the National Women’s Soccer League’sSan Franciscofranchise, sports broadcaster, and retired soccer midfielder who last played for Los Angeles Sol of Women’s Professional Soccer andthe United Stateswomen’s national soccer team. She is a two-time Olympic gold medalist and two-time FIFA Women’s World Cup bronze medalist.
James Worthy(basketball)– Is a celebrated former professional basketball player who played his entire professional career with the Los Angeles Lakers. Nicknamed “Big Game James,” today he is a sports commentator, television host, analyst, and philanthropist who speaks frequently about the value of teamwork.
Brand Partners
Recess Pickleball– Bringing the Beach’s pickleball tournament to life – the first Recess Pickleball tournament to hit the Croisette on the French Riviera – Recess is a lifestyle brand that builds pickleball paddles that look as fun and approachable as the sport itself. Inspired by the founding partners’ elementary school roots – they used to play together at recess – Recess Pickleball was born in 2021 and brings that wholesome recess feeling to people of all ages, encouraging them to take a break, have fun, and play.
USATrack & Field– Based inIndianapolis,USATrack & Field is the National Governing Body for track and field, long distance running, and race walking inthe United States. USATF encompasses the world’s oldest organized sports, the most-watched events of Olympic broadcasts, the number one high school and junior high school participatory sport, and more than 30 million adult runners inthe United States.
Wilson–Chicago,USA-based Wilson Sporting Goods Co. will be the Beach’s “official ball of everything.” Wilson is the world’s leading manufacturer of high-performance sports equipment, apparel, footwear, and accessories. The company brings more than a century of innovation, history and heritage across many sports including racquet sports, baseball, softball, football, basketball, volleyball, soccer and golf. The brand also offers Wilson Sportswear inclusive of athletic lifestyle and performance apparel for all to live like an athlete.
Journalists, Commentators and Moderators
TJ Adeshola– Will serve as a senior advisor and moderator on the Beach. He is a leader at the intersection of tech, media, and culture. Most recently, he led the Global Media Partnerships team at Twitter, providing strategic consulting for the world’s largest media properties across sports, gaming, entertainment and news. TJ has appeared on CNBC, Good Morning America, ESPN, NBA TV, NFL Network and more.
Holly Rowe(ESPN)– An American sports telecaster, Rowe has worked for more than 20 years as one of ESPN’s most versatile commentators covering college basketball and football. Rowe won the 2022 Sports Emmy for Outstanding Personality/Reporter and was the 2022 recipient of the Mel Greenberg National Media Award from the Women’s Basketball Coaches Association (WBCA). She will enter the Naismith Basketball Hall of Fame as the Curt Gowdy Electronic Media Contributor for 2023, in August.
Previously announcedtalent and brand partners includeMaria Sharapova,Allyson Felix,Spencer Dinwiddie,Erin Andrews, Axios, Diageo, Penske Media Corporation, United Airlines and more. Stagwell invites brands, athletes, sports leagues/teams, media platforms, journalists, and other interested parties who would like to partner on the ground to reach out to cannescomms@stagwellglobal.com for more information.
Sport Beach will be produced by TEAM Enterprises in partnership with Cheerful Twentyfirst. Stagwell’s 72andSunny, Anomaly, Allison+Partners, Assembly, Code and Theory,Colle McVoy, Doner, Forsman & Bodenfors, GALE, Instrument, National Research Group and Stagwell Marketing Cloud will drive the conversation.
About Stagwell Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Brand fandom is driving the transformation of marketing. And marketers can’t move fast enough to maximize the potential of community engagement to drive long-term loyalty. Hear how leaders fromLEGO, Lenovo, and Infinite Realityare using everything from immersive technologies to branded entertainment to engage with their brand fans. Catch their insights below andvisit YouTubeto see all of our Content Studio interviews with C-Suite leaders.
– Alexis Williams, Chief Brand Officer, NA
LEGO: Branded Entertainment and Brand Fandom Go Hand in Hand
LEGO Creative Director James Gregson shared his team’s playbook for using brand entertainment content like “The LEGO Movie” to drive long-term brand fandom with Rescout’s Ivan Kayser. Watch the clip.
Lenovo and Infinite Reality: What Is the Most Important Driver of Fandom?
National Research Group’s Jay Kaufman interviews Infinite Reality CMO Hope Frank, Lenovo CMO Gerald Youngblood, NRG CMO Grady Miller and Brand Performance Network’s Shannon Pruitt after their SXSW Session “The Anatomy of a Fan.” Watch the clip
Minnesota Twins: Fan Insights Fuel Better Experiences
Technology is giving sports teams and sports marketers insights into fan behavior that they’ve never had before. Chris Iles, Sr. Director, Innovation and Growth at the Minnesota Twins, caught up with Stagwell at SXSW to chat about how teams like Twins are integrating tech innovation to reach a new generation of fans. Watch the Clip.
Related
Articles
Artificial Intelligence, In the News, Marketing Frontiers, Press Releases, Stagwell Marketing Cloud, Tech
Journalists from Amazon Prime, Axios, FOX Sports, Sportico and Others to Conduct Live Interviews at the Beach
NEW YORKandCANNES, France,March 23, 2023/PRNewswire/ — Stagwell(NASDAQ:STGW), the challenger network built to transform marketing, announced today its first round of talent and brand partners to be featured atSport Beach, the network’s flagship venue at theCannes Lions International Festival of Creativity 2023(Cannes Lions). Built forbrands, platforms and athletesto tap into the cultural zeitgeist of sport and explore the power of fandom, Sport Beach was created to be a uniquely magnetic experience that stands apart from the crowded scene at Cannes Lions.
“We’re delighted to unveil our first round of partners at Sport Beach who share our enthusiasm for the power of sport and its ability to connect with fans, drive culture and shape worldviews,” said Stagwell Chief Brand and Communications OfficerBeth Sidhu. “With their support we know Sport Beach will be a forum for a spirited exchange of ideas, proven methods of success, and ultimately, the inspiration we need to build the next generation of fans.”
Athletes
Maria Sharapova(tennis)– A former No. 1 world tennis player, Sharapova is one of 10 women to achieve a career Grand Slam, which she achieved five times before retiring inFebruary 2020. Today, she is a polymath entrepreneur, investor, author and mother.
Allyson Felix(track and field)– Seven-time Olympic Gold Medalist and five-time Olympian, Felix is the most decorated Track & Field Olympian in history and one of the leading advocates for gender-equality and maternity protection. Before retiring in 2022, she co-founded Saysh, a community centered lifestyle brand that revolutionized footwear for women.
Spencer Dinwiddie(basketball)– An NBA star, Dinwiddie serves as guard for the Brooklyn Nets, which he rejoined inFebruary 2023after playing on the team from 2016-2021. Along with his business partner Solo Ceesay, Spencer is co-founder of Calaxy, a next-generation social marketplace reimagining the creator-fan relationship. The application gives creators the ultimate toolkit to interact with and reward their fans in one place, creating a fair exchange of value and facilitating unmatched community monetization.
DK Kizer (football)– Former Quarterback for the National Football League’sCleveland Brownsand the Notre Dame Fightin’ Irish, Kizer is now the Founder & CEO of a Web3 start up called One of None – a platform that helps Creators build and launch physical products backed and authenticated by digital assets.
Patrice Evra(soccer)– Former Manchester United and France National team Captain, Patrice is now a successful entrepreneur with his ‘I Love This Game’ brand, an activist, motivational speaker and a hugely influential social media personality.
Kyle Martino(soccer)– Martino has played at all levels of U.S. Soccer from youth, to college, to Major League Soccer and the U.S. Men’s National Team. Today, Kyle is a commentator, entrepreneur and founder of the Over Under Initiative, a nonprofit dedicated to improving the health and wellness of kids by increasing access to sport in urban neighborhoods.
Diana Flores(flag football)– Star quarterback and captain ofMexico’sNational Team. A World Games Gold medalist, Diana also serves as the NFL & IFAF’s Flag Football global ambassador. She was recently the Offensive Coordinator for the AFC at the 2023 NFL Pro Bowl Games and was the featured star in the NFL’s Super Bowl LVII advertisement, “Run With It,” the top 2 rated commercial by 2023 USA Today AdMeter.
Brand Partners
Axios,a digital media company delivering trustworthy breaking news and invaluable insights to help readers and viewers get smarter, faster across the topics reshaping our lives in politics, tech, business, media, science and the world.
Diageo, the global leader in beverage alcohol, will be the exclusive spirits partner of Sport Beach. It houses an outstanding collection of some of the biggest brands across spirits and beer including best-selling Scotch whisky brand,Johnnie Walker, the world’s most celebrated gin, Tanqueray, and the world’s best-selling premium distilled vodka, Smirnoff.
Penske Media Corporation, a leading global media and information services company, has been a pioneer in digital media and a platform innovator since 2004, reaching viewers on all screens across its ever-growing constellation of iconic brands Variety, Rolling Stone, The Hollywood Reporter, Billboard, Dick Clark Productions, WWD, SHE Media, Sportico, and more. PMC also owns several vital cultural events such as SXSW, Latin Music Week and others.
UnitedAirlines, one of the world’s largest airlines, will serve as the official airline of Sport Beach. Operating the most comprehensive global route network among North American carriers and with their new platform “Good Leads the Way,” United is committed to doing good in the air and on the ground through its investments and partnerships.
Journalists
Erin Andrews– FOX Sports reporter, founder of top selling women’s sports-licensed apparel brand, WEAR byErin Andrews, and co-host of the hit podcast “Calm Down,”Erin Andrewscontributes exclusive interviews and sideline reports from FOX NFL’s top game each week as part of the network’s lead crew.
Sara Fischer– Axios senior media reporter, CNN media analyst, author of the must-readAxios Media Trendsweekly newsletter, covering the most consequential news, companies and leaders in the media industry.
Ben Lyons– On-air host and producer of sports and entertainment content across all media. He is the Co-Executive Producer of Prime Video Sports Talk for Amazon, Co-Host of the network’s daily morning show, ‘Bonjour Sports Talk,’ and the Chief Storyteller for Revel Moments.
Eben Novy-Williams– Award-winning Sports Business Reporter for Sportico where he covers the biggest deals across the sports industry from NFL to pickleball to how NIL is changing the game.
Scott Soshnick– Editor-in-chief ofSportico, the premier digital content platform providing sports industry news, data, insights, strategies, leadership and live media for professionals in the sports industry.
Stagwell invites brands, athletes, sports leagues/teams, media platforms, journalists, and other interested parties who would like to partner on the ground to reach out tocannescomms@stagwellglobal.com for more information.
Sport Beach will be produced by TEAM Enterprises in partnership with Cheerful Twentyfirst. Stagwell’s 72andSunny, Anomaly, Allison+Partners, Assembly, Code and Theory, Doner, Forsman & Bodenfors, GALE, Instrument, National Research Group and Stagwell Marketing Cloud will drive the conversation.
About Stagwell Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us atwww.stagwellglobal.com.
About Penske Media Corporation Penske Media Corporation is a leading global media and information services company whose award-winning content attracts a passionate audience. Since 2004, PMC has been a pioneer in digital media and a platform innovator, reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Variety, Rolling Stone, The Hollywood Reporter, Billboard, Dick Clark Productions, WWD, SHE Media, Robb Report, Deadline, Sportico, BGR, ARTnews, Fairchild Media, Vibe, IndieWire, Dirt, Artforum, Gold Derby, Spy.com and Luminate, the premier data and analytics company. PMC’s journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth, and courage. In addition, PMC owns several vital cultural events such as SXSW, LA3C, Life is Beautiful, Latin Music Week and ATX Television Festival. Headquartered inNew YorkandLos Angeleswith additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for goodwww.pmc.com.
About Axios Axios is a digital media company delivering trustworthy breaking news and invaluable insights to help readers and viewers get smarter, faster across the topics reshaping our lives in politics, tech, business, media, science and the world. Axios was created around a simple proposition: deliver the cleanest, smartest, most efficient, and trust-worthy experience for readers and advertisers alike.www.axios.com
Roving Video Content Studio Will Capture On-the-Ground Perspectives to be Shared via Stagwell’s Digital Channels
NEW YORKandAUSTIN, Texas, March 1, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, is gearing up for its biggest South by Southwest Festival (SXSW) presence to date with programming ranging from official panels to side-stage conversations to special events. Stagwell network leaders from Assembly, Brand Performance Network, Code and Theory, GALE, KWT Global, MMI Agency, National Research Group (NRG), Stagwell Marketing Cloud, and YML will explore artificial intelligence, advertising, marketing, emerging tech, fandom, public relations and communications, sports innovation, sustainability, and other buzzing topics.
“SXSW sets the tone for the creative and cultural trends that define the year ahead,” said Stagwell Chairman and CEOMark Penn. “From the unifying power of sports and brand fandom to the next frontiers of AR and AI, Stagwell is headed toAustinto help drive – and learn from – the conversations that are top-of-mind right now for marketers, technologists, entrepreneurs and business leaders alike.”
Press or brand leaders interested in attending any of the below and/or connecting with Stagwell on the ground should contactsxsw2023@stagwellglobal.com.
Where Stagwell is Showing Up
Saturday, March 11
11:30AM:The Power of Fandom in the Metaverse:This session will explore how fandom is the forum for new immersive ways, spaces, and types of connection, and how the metaverse is changing the way audiences connect and interact with sports, entertainment, music, and gaming; featuring Infinite Reality CMO Hope Frank, NRG CMO Grady Miller, Lenovo CMO, North America Gerald Youngblood, and Brand Performance Network, Global Chief Content & Partnership Innovation OfficerShannon Pruitt.
11:50AM:Women in Marketing Leadership Forum:YML’s SVP of Growth Stephanie Wiseman will join Danone’s Head of MarketingLinda Bethea, Hyatt VP, Global MarketingLaurie Blair, MetLife SVP, Global Brand & MarketingMichelle Froah, and Visa Head of Corporate MarketingAlison Herzogin conversation at the Brand Innovators Leadership Summit.
4PM:Stagwell, in partnership with Sportico, will host cocktails to commemorate the kickoff of SXSW at the Four Seasons Hotel.
Sunday, March 12
11:15AM:Women in Marketing Leadership Forum:While an increasing number of female leadership appointments make headlines, progress still feels slow. Wells Enterprises Chief Commercial OfficerSanthi Ramesh, Nature’s Sunshine VP, MarketingStephanie O’Farrell, former P&G Beauty, Grooming & Health Chief Communications OfficerKelly Vanasse, and MMI Agency CEOMaggie Malekjoin Brand Innovators Leadership Summit to share lessons learned.
11:30AM-12:30PM:Anatomy of a Fan: Harnessing Loyalty, Insights, and Emerging Technology:Join ARound Founder and CEOJosh Beatty, NRG EVP, Strategy & Innovation Fotoulla Damaskos, Minnesota Twins Sr. Director, Innovation and Growth Chris Iles, and Sportico Sports Business ReporterEben Novy-Williamsin conversation on the power of sports, and creating and nurturing brand fandom.
2:20PM:Sustainability & Purpose-Driven Marketing: This Brand Innovators Leadership Summit session will feature YML CCO Stephen Clements in conversation with PepsiCo Senior Director, Creative & Digital Christian Hoyle, YETI Director, Creative Ginny Golden, Kickstarter VP, Brand MarketingElyse Mallouk, and OkCupid Global Head of Communications Michael Kaye, moderated by Everfi VP, Enterprise MarketingPaula Cobb.
Monday, March 13
11AM-5PM: Driving the Transformation of Marketing: Stagwell at Circuit of the Americas:Brand leaders and Stagwell agencies will come together for a day at the Formula 1 racetrack, where they will learn how to drive like a pro from the Skip Barber Racing School. The day will include lunch, tactical driving, speed drills, time behind the wheel of an F4 car, and cocktails to wrap the day.
5:30-7:30PM: Axios and PRophet:The New Communications Engineer:Aaron Kwittken, founder and CEO of PRophet, the AI-driven predictive pitch platform for PR professionals, will join the Axios editorial teamin conversationspotlighting how AI can revolutionize the way communicators work, create content and exchange ideas.
Tuesday, March 14
4-4:30PM: How Trust Impacts Fandom in Immersive Experiences:The immersive fan experience isn’t just a hype-cycle XR, VR, or the metaverse. It’s how sports, media, and entertainment companies are connecting with their audiences in ways we never imagined. The session will feature Infinite Reality President of Metaverse Operations Helix Wolfson, OpenWeb CMO Tiffany Xingyu Wang, COTY SVP, U.S. MarketingKevin Shapiro, and Brand Performance Network, Global Chief Content & Partnership Innovation OfficerShannon Pruitt.
Wednesday, March 15
Tune into the SXSW official podcast channel throughout the day for Stagwell and Infinite Reality’s 4-part series on trends in the metaverse. Guests will include executives from Napster, Afropunk, Obsesh, Animal Concerts and Let’s Get FR.EE, among others.
About Stagwell Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
The privateevent will feature discussions withprominent business leaders examining the roleof AI for modern PR pros and communicators
NEW YORKandAUSTIN, Texas,Feb. 22, 2023/PRNewswire/ — Stagwell Marketing Cloud’sPRophet, the first-ever generative AI PR pitch platform built by and for modern PR professionals that predicts media interest and sentiment, will sponsor an exclusiveAxios panel discussion and private reception during the upcoming SXSW 2023 Conference to discuss the future of AI for PR professionals.
TheMarch 13invitation-only event will feature a panel discussion exploring the ways in which AI will transform how modern communicators work, create content and exchange ideas. Attendees will include prominent leaders across business, technology and media.
Discussions will be centered around the pros and cons of advanced AI tools and techniques across the media landscape, and the outsized role innovation plays in reaching various diverse audiences with trusted news and information. Axios Communicators newsletter authorEleanor Hawkinsand Axios senior media reporterSara Fischerwill moderate the panel discussions.
PRophet Founder and CEOAaron Kwittkenwill be featured during a sponsored “View From the Top” session. He will conduct a live demonstration of PRophet’s newly launched generative AI product feature designed to improve the productivity and performance of communications professionals via this rapidly evolving technology.
The event will take place alongside SXSW onMonday, March 13, from 5:30–7:30 p.m. CST at The Well, 440 W 2ndSt., inAustin, Texas. Individuals interested in attending can request an invite by visiting theAxios website.
About PRophet PRophet is the first-ever generative and predictive AI SaaS platform designed by and for the PR community. The platform uses AI to help modern PR professionals become more performative, productive and predictive by generating, analyzing and testing content that predicts earned media interest and sentiment.
PRophet was founded in 2020 by PR and marketing industry thought leader and entrepreneurAaron Kwittkenand is part of the Stagwell Marketing Cloud, a suite of SaaS and DaaS solutions that powers research, communications, and media activation for in-house marketers. To learn more, visitprprophet.ai.
About Stagwell Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us atwww.stagwellglobal.com
About Axios Axios is a digital media company delivering trustworthy breaking news and invaluable insights to help readers and viewers get smarter, faster across the topics reshaping our lives in politics, tech, business, media, science and the world. Axios was created around a simple proposition: deliver the cleanest, smartest, most efficient, and trust-worthy experience for readers and advertisers alike.
Insights Rooted in New Whitepaper from NRG, “Building Brand Fandom at the Super Bowl”
NEW YORKandPHOENIX,Feb. 8, 2023/PRNewswire/ — Research from Stagwell‘s (NASDAQ: STGW) National Research Group (NRG), a global insights leader at the intersection of technology, content, and culture, proves the value for brand activation at major sporting events like the Super Bowl in its newest whitepaper, “Building Brand Fandom at the Super Bowl.” In the report, NRG outlines “the anatomy of a fan” by analyzing Super Bowl fans and non-Super Bowl fans’ responses to questions around their excitement for the game, the advertisements, viewing habits, social media consumption, perceptions of the brands involved, and more.
“We encourage brands to think about the massive potential of cultural moments like these as driving forces for business.
The whitepaper is the second iteration of NRG’s “Brand Fandom” platform in the lead up to Stagwell’sSport Beachactivation atCannes2023, tapping into the cultural zeitgeist of sport to unpack the journey to fandom across key categories and audiences, and the value for brands in making fans out of their communities.
“There’s no question the Super Bowl is a pinnacle of culture-moving sports events, drawing everyone from committed NFL fans to passive viewers looking to be entertained,” said NRG EVP, Brand Strategy and Innovation,Fotoulla Damaskos. “In this installment of our research, we proved our hypothesis that the same attributes that draw people to sports – community, creativity, exclusivity – are the same ones that drive brand fandom. We encourage brands to think about the massive potential of cultural moments like these as driving forces for their business.”
“There are few events that command such an energized fan base as the Super Bowl, and combined with the buzz before, during, and after a big sporting event, it’s a no-brainer for brands to become part of the conversation if they want to harness that kind of deeply rooted passion for their own brand,” said Stagwell EVP, Chief Marketing OfficerRyan Linder.
Research found that when compared to non-fans, Super Bowl fans are more than just a large captive audience. They are coveted, as they are more likely to be:
Advocates:86% enjoy talking about the products and brands they love with other people (vs. 69% of non-SB fans) and are 1.5x more likely to share on social media about brands and products they love than non-SB fans.
Enthusiasts:85% like to be in the know about what’s new and next (vs. 62% of non-SB fans), and 69% like to follow their favorite brands on social media (vs. 51% for non-SB fans).
Connectors: 76% feel a strong connection with people who like the same products/brands that they like (vs. 58% of non-SB fans) and are 1.5x more likely to say that people often ask for their opinions on brands, products, or services.
Added Highlights
Of those who plan to watch, 96% say they are a big fan of at least one brand advertising at the Super Bowl – much greater than those who say they are big fans of either the Kansas City Chiefs or the Philadelphia Eagles (32%).
Fans are just as excited to watch the commercials (89%) as they are the game itself (86%) and the halftime show (85%).
87% say the commercials in the Super Bowl set the tone for brand buzz for a long time after the game.
41% say they have become a fan of a product because of its Super Bowl commercial.
56% say past Super Bowl commercials have deepened a connection they had with a brand.
Brand Innovators Sports Marketing Upfronts Ahead of the Big Game, the research will take center stage at the“Anatomy of a Fan: Building Brand Passion”panel today, hosted by Brand Innovators and taking place at10:50 a.m. MSTat Hotel Valley Ho. Brand leaders and marketing experts, including Stagwell’s Linder and NRG’s Damaskos, Diageo Senior Vice President of Whiskeys Portfolio in NorthAmerica Sophie Kelly, and United Airlines Managing Director, Global Sponsorships and Inclusive Partnerships Jennifer Entenman, will answer questions such as:
How are you harnessing fan power to keep consumers engaged with your brand?
How much do experiences like the Super Bowl help brands connect to new audiences?
How can brands continue to leverage and build upon buzz even after the Super Bowl?
To attend the panel and other programming, please register with Brand Innovatorshere. NRGintroducedthe research platform at Advertising Week 2022 with “The Power of Brand Fandom.”
Methodology Data used in this report comes from a study of 1,003 US consumers, ages 18 to 65, conducted fromJan. 27-30, 2023, representative of the national population in terms of age, gender and ethnicity.
About National Research Group National Research Group is a leading global insights and strategy firm at the intersection of entertainment and technology. Rooted in four decades of industry expertise, the world’s leading marketers turn to us for insights into growth and strategy for any content, anywhere, on any device. Working at the confluence of content, culture and technology, NRG offers insights for bold storytellers everywhere. To learn more, please visitwww.nationalresearchgroup.com, and follow us on LinkedIn and Instagram.
About Stagwell Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us atwww.stagwellglobal.com.
