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CONTACT:

sxsw2024@stagwellglobal.com

Stagwell is headed to SXSW 2024! Join us and our agencies from March 9-11 for a series of happy hours, panel discussions, fireside chats, dinners, and more. Make sure to check out the full list of events below and reach out to sxsw2024@stagwellglobal.com with questions.

SATURDAY, MARCH 9

CULTURE EQUITY IN WOMEN’S SPORTS

Sport is a driving force in entertainment, culture, business, technology and more. Research shows that 96% of CEOs have played sports, which is no surprise given that athletic participation builds confidence, instills the power of teamwork, and sets individuals up for success. The last decade has seen increased popularity of female sporting events and a greater awareness of pay equity for women in sports. Yet, data shows that there is an alarming number of girls quitting sports due to low body confidence.

This panel will explore the relevant media and cultural influences impacting efforts to level the playing field for girls and women in sports – from grassroots, to collegiate to professional athletes.  

Date: Saturday, March 9th, 2024

Time: 5:30 – 6PM CT

Location: Female Quotient Equality Lounge

Address: Waller Creek Boathouse (74 Trinity St., Austin, TX 78701)

RSVP for the Equality Lounge here.

SUNDAY, MARCH 10

WHAT’S IN A LEGACY? PROTECTING BRAND INTEGRITY WHILE STILL PURSUING GROWTH

Join Freddy Dabaghi, Managing Director at Crispin Porter + Bogusky and Sarah Crockett, Global Chief Marketing Officer at Nature’s Sunshine for a 1:1 fireside chat discussing how to protect brand integrity while pursuing growth and building a legacy.  

Date: Sunday, March 10th, 2024

Time: 12:45PM CT

Location: Brand Innovators, Patio Stage

Address: Lambert’s Austin – (401 W 2nd St Austin, TX 78701)

Register for the Brand Innovators Marketing Leadership Summit at SXSW here. 

BRAND TRANSFORMATION IS BUSINESS TRANSFORMATION

Join Michelle Froah, Global Chief Marketing & Innovation Officer, ETS and Michael Treff, CEO of Code and Theory for a 1:1 fireside chat discussing how brand transformation is business transformation.

Date: Sunday, March 10th, 2024

Time: 3:30PM CT

Location: Brand Innovators, Patio Stage

Register for the Brand Innovators Marketing Leadership Summit at SXSW here. 

ATHLETE AS A BRAND: CREATIVE AUTHENTIC CONNECTIONS

Join Brandon Marshall, former NFL Player, Beth Lester Sidhu, Chief Brand and Communications Officer at Stagwell and Kalen Thornton, VP of Sports, Entertainment and Gaming at PepsiCo for a panel discussion on the best ways to create authentic relationships with athletes so they can make the most out of their own personal brand while driving new values for consumers.

Date: Sunday, March 10th, 2024

Time: 4 – 5PM CT

Location: Four Seasons, Ballroom CD

View full panel details here.

SXSW OFFICIAL COCKTAIL PARTY | STAGWELL x SPORTICO

Join us and our partners at Sportico to celebrate the SXSW Sports track and the return of SPORT BEACH 2024. 

Date: Sunday, March 10th, 2024

Time: 5 -7PM CT

Location: Four Seasons, Back Lawn

Let us know you are coming here.

IS SPATIAL THE NEW SOCIAL? PRIVATE DINNER WITH STAGWELL & ON_DISCOURSE

I guess we’re calling it Spatial now? Join Stagwell, together with ON_Discourse, for an invite-only dinner with leading innovators during SXSW 2024 for some rigorous debate and excellent local food.

Date: Sunday, March 10th, 2024

Time: 7:30PM CT

Location: Shared upon RSVP

Want to learn more? Reach out to sxsw2024@stagwellglobal.com

MONDAY, MARCH 11

AR: TRANSFORMING SOCIAL INTERACTIONS & LIVE EVENTS

Join Fotoulla Damaskos, EVP, Brand Strategy & Innovation at NRG, Evan Entler, Vice President, Digital Media at Minnesota United FC, Dana Ware, Chief Creative Officer at ARound, Gerald Youngblood, Chief Marketing Officer at Lenovo for a dynamic panel delving into Augmented Reality’s (AR) transformative role in social interactions and live events.

Date: Monday, March 11th, 2024

Time: 11AM -12:30PM CT

Location: Fairmont Austin (101 Red River Street f6, Austin, TX 78701)

View the full panel details here.

ASSEMBLY & DOTDASH PRESENT | METAMORPHOSIS @ SXSW

Date: Monday, March 11th, 2024

Time: 1 – 7PM CT

Location: Soho House (1011 S Congress Ave Building 2, Suite 100, Austin, TX 78704)

Register for the event here by March 6 to secure your spot. 

PANEL & COCKTAIL HOUR | REDSCOUT x PREACHER

Time: 3 – 5:30PM CT

Location: Preacher Gallery

RSVP here: PREACHER X RED SCOUT PRESENT STORIES OF SURVIVING AND THRIVING (splashthat.com)

If you want to connect with Stagwell in Austin, TX during this year’s SXSW, please reach out to sxsw2024@stagwellglobal.com. 

Originally Published on PR Newswire 

MEDIA CONTACT:

Sarah Arvizo 
pr@stagwellglobal.com 

NEW YORK, Feb. 13, 2024 /PRNewswire/ — Harris Quest, an AI-powered real-time research software suite from the Stagwell Marketing Cloud (NASDAQ: STGW), released new survey insights following Super Bowl LVIII gauging what really makes the Big Game so entertaining for the general population in the United States. Using QuestDIY to create, target and deploy quality surveys at speed, Stagwell generated insights fewer than 24 hours after the game’s conclusion and fewer than four hours of fielding to capture viewers’ perceptions around the hot topics, trends and memes surrounding Super Bowl 58.

“There were so many memorable moments around the Super Bowl, and this is just one example of how quickly QuestDIY can work for organizations looking to capture quality consumer insights quickly and efficiently,” said Stagwell Marketing Cloud CEO Elspeth Rollert. “With the added benefits of a generative AI survey builder, real-time analysis and reporting, and transparent cost estimates up front, our advanced survey platform is built for the modern marketer.”

Big Game, Big Moments

• A country (Taylor) divided? With all eyes on America’s sweetheart, respondents were asked to recall how many times they saw Taylor Swift on screen during Super Bowl coverage, and the results were a near-split – with 47% indicating “The Right Amount,” and 45% noting “Too Much.”
• The meme of the night goes to: Travis Kelce yelling at Kansas City Chief Coach Andy Reid, with 1/4 of respondents claiming this as the most memorable meme of the night.
• Slam Dunkin’: “The DunKings,” the humorous spot from Dunkin’ featuring Ben Affleck, Matt Damon, and Tom Brady as a musical group performing for Jennifer Lopez in the studio, took the prize as the favorite ad of the Big Game.
• Ladies who ranch: Ranch emerged as the clear winner (35%) among condiments that pair best with the Super Bowl snack table – which increases to 42% for women when broken down by gender.
• Halftime heroes goes to: The hip-hop crew of 2022. While no one said “No” to Usher’s halftime performance this year with a little help from his friends Alicia Keys, H.E.R., Will.i.am., Lil Jon, Jermaine Dupri and Ludacris, his ranks second in order of preference from the last five years of shows, topped by Dr. Dre, Eminem, Mary J. Blige, Snoop Dogg, Kendrick Lamar, 50 Cent, and Anderson Paak in 2022. Jennifer Lopez, Shakira, Bad Bunny and J Balvin rank third, followed by Rihanna and The Weeknd, respectively.

QuestDIY enables creating, targeting, and deploying surveys at speed, enabling brands and other marketing organizations to capture feedback from consumers faster than ever, and to leverage generative AI to build surveys in line with industry best practices. Visit here to learn more: https://www.stagwellmarketingcloud.com/product-pages/harris-questdiy

Survey Methodology
Stagwell Marketing Cloud’s Super Bowl post-game survey was conducted online within the United States and completed on Monday, Feb. 12, 2024, among 1,000 respondents aged over 18 yrs. representative of the population based on age, gender, and region, by Harris Quest Research.

About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a marketing-focused, AI-enablement platform built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic customer research, communications, and media activation for brands worldwide by leveraging technology such as generative and predictive artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.

Media Contact
Sarah Arvizo
pr@stagwellglobal.com

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A roundup of Stagwell’s work at Super Bowl:

• 2022
• 2023

Stagwell’s network crafted some of the biggest brand experiences on and off the field at the Big Game, with ads for clients such as Ally Financial, Bud Light, E*Trade, National Football League, United Airlines, and more. Our agencies dominated the post-Super Bowl ad rankings – including some of the top 10 highest-rated commercials in the USA TODAY Ad Meter, Ad Age, and Adweek. Explore the touchdown-worthy roster below:

The Big Game

Crafting the biggest brand narratives at the Super Bowl.

NFL x 72andSunny

72andSunny led three ads for its long-time partner the “NFL“, including “Born to Play,” crowned #5 by viewers around the U.S. in the USA Ad Today Meter and in Ad Age’s 2024 Big Game ranking. The ad pays tribute to the league’s growing global initiatives and focus on developing local talent.

72andSunny also ran two other spots for the NFL: “Tackle Bullying” and “Mental Game.”

Paramount+ x 72andSunny

72andSunny calls attention to the European version of football in this comedic campaign in partnership with Paramount+ and CBS Sports. “Nobody Watches Like Us” welcomes the UEFA Champions League season, which will kick off just two days after Super Bowl LVIII. The ad salutes American viewers and their dedication to tuning into their favorite UEFA teams, no matter the time or day.

United x 72andSunny

Not one, not two, not three, but six big game spots. 72andSunny, United Airlines’ agency of record, helped create six regional ads, five tailored to different cities and one for the general market. The campaign highlights United’s decision to eliminate change fees on flights. Kyle Chandler, widely recognized as football coach Eric Taylor in “Friday Night Lights,” stars in the campaign, reciting messages made personal for football fans of various NFL teams.

E*Trade x 72andSunny

The iconic E*Trade Baby is back in 72andSunny’s latest campaign for E*Trade, “Get in the Game.” The babies go head-to-head with their parents in a hilariously competitive pickle-ball match up.

Budweiser x Allison

Global marketing and comms consultancy Allison supported the launch of its fourth Budweiser Super Bowl commercial, “Old School Delivery,” which marks the iconic Clydesdales’ exciting return to the Big Game. To date, their efforts have secured over 1.45B impressions and over 2,300 placements regarding the ad.  Budweiser’s ad ranked #8 in the USA Today Ad Meter, a reflection of consumers’ favorite spots from 2024. 

Bud Light x Anomaly

Entrepreneurial ad agency Anomaly continued its tradition of leading Bud Light’s Super Bowl spot this year. The beer brand doubled down on its lighthearted humor and introduced a new character into the Bud Light universe, along with some familiar faces the brand loves. 

Ally Financial x Anomaly

Ally Financial, with Anomaly’s help, aired a 30-second spot on Paramount+ during the big game. In line with their brand messaging around saving and being smart with your money, the ad spotlighted how consumers can use Ally to help save for things you might see appear in the Super Bowl.

Off the Field

Outside of the national stage, clients and agencies made a splash.

Allison

Allison brought NFL Atlanta Falcons wide receiver and Stagwell SPORT BEACH veteran Mack Hollins to Super Bowl Media Row in support of the world’s first indoor smoker – the GE Profile Smart Indoor Smoker. This is GE’s first time using the Super Bowl Media Row platform. The agency also brought NFL Denver Broncos linebacker Alex Singleton and a Special Olympics athlete to SBMR to launch a new Special Olympics program made possible by the CDC, which aims to make nutrition education accessible for all and change the game for people with intellectual and developmental disabilities.

Frank’s RedHot x Colle McVoy

Full-service creative agency Colle McVoy worked with Frank’s RedHot to partner with a Jason Kelce for brand-to-brand conversations during the Super Bowl via social. 

MedStar Health x Doner

Full-service advertising agency Doner developed new work for their client MedStar Health, an $8 billion health system operating in Washington DC, Maryland, and Virginia. The first new video in the campaign will be aired during the big game locally in Baltimore and in DC. The new campaign builds upon the MedStar Health brand promise, “It’s how we treat people,” and employs a cumulative tale storytelling technique to reveal the positive impact MedStar Health’s care has on people.

Diageo x HUNTER

HUNTER and DIAGEO brand Tequila Don Julio lit the way into Super Bowl weekend in a big way. The brand turned the landmark STRAT hotel into a 1,149-foot-tall bottle of Tequila Don Julio 1942. In a first-of-its-kind projection stunt executed by HUNTER, the towering bottle is capturing the world’s attention and reminding everyone to include Don Julio in game day festivities (and beyond).  Follow along HERE.

Danone x HUNTER

Danone brand STōK Cold Brew Coffee is all about bold moves, and this past Sunday, the brand is unveiled their first-ever Big Game ad and shamelessly challenging traditional American football culture. The new spot reveals that Stok is the cold brew coffee that fuels Ryan Reynolds and Rob McElhenney’s Wrexham AFC mascot, Wrex the Dragon, portrayed by Sir Anthony Hopkins. The HUNTER team is amplifying the creative in media outlets including  Esquire, OK! Magazine, Mashed, CNET and more. Grab a cold brew and check it out HERE. 

Lovesac x KWT Global

Integrated communications agency KWT Global and Lovesac teamed up with Creative Artists Agency for the second year in a row to offer their esteemed roster of athletes a moment of relaxation during Super Bowl weekend. Within a private Palazzo Las Vegas suite, CAA athletes were able to take advantage of ‘Hydration Stations’ equipped with Hyperice recovery devices and IV’s — all from the comfort of a Lovesac SuperSac and Footsac blanket.

Grand Marnier x Team Epiphany

Team Epiphany partnered with Grand Marnier to produce Magic Johnson’s Mount Rushmore Super Bowl Party at the brand–new Fontainebleau Hotel in Las Vegas. A–list guests will enjoy multiple photo moments, signature Grand Marnier cocktails and music by Just Dimy

Originally Released On

PR Newswire

CONTACT:

Sarah Arvizo
pr@stagwellglobal.com

After incredible success of year 1, Sport Beach returns to elevate the power of sports and athletes at the industry–leading conference with focused programming on the most important trends affecting the business and culture of sports 

Clio Sports, Genius Sports, and VII(N) The Seventh Estate confirmed as brand partners of Sport Beach, now situated at La Plage du Festival on the famed Boulevard de la Croisette 

Originally Released On

PRNewswire

CONTACT:

Sarah Arvizo
pr@stagwellglobal.com

Originally Released On

PRNewswire

CONTACT:

Sarah Arvizo
pr@stagwellglobal.com 

Originally Released On

PR Newswire

CONTACT:

Sarah Arvizo

pr@stagwellglobal.com 

Connect with Stagwell at CES 2024

​Stagwell will return to Las Vegas for CES 2024, where we will host a series of conversations at the intersection of business, marketing and impactful technology. Join us for interactive briefings, hands on experiences, and shared discourse to level up your experience at the world’s biggest technology show.

CONTACT

ces2023@stagwellglobal.com

SIGN UP FOR OUR INSIGHTS BLASTS

CEOs: Remember the VCR
David Sable, Vice Chair, Stagwell

CES can be the equivalent of watching a focus group with a loud and polarizing participant who creates a dynamic around one POV that suits their purpose. I refer you, with caution, to the years where we heard that drones would take over the world; AR/VR would change everything we did; Climate issues would be core to all that we buy: TV screens were dead and gone: and of course, AI will rule the world.

In 1970, at CES, Phillips introduced the consumer VCR, bringing a $50,000 TV studio product to our homes…which evolved to the Streaming we have today. Keep your eyes open and your minds free. Think about that VCR, ignore the group think, and see if you can spot what actually might be next. Contrarian thinking may unlock an unpopular or unexpected path to transforming your business. More to come from the floor.

CMOs: Look Out for The Age of Smarter Creativity
Maggie Malek, President, North America, Crispin Porter + Bogusky

CES 2024 will be another chapter in the narrative of finding the balance between technology and people. AI will, of course, be the champion as it’s top of mind for virtually everyone, but 2024 will be about how companies utilize the tech to enable even smarter marketing. CMOs will continue to have to find the right magic middle of leveraging AI for efficiencies while re-investing those savings into areas to drive their business. AI will allow dollars to be spent towards smarter creative; more access to creators as advertisers; reduced media waste with AI-enabled adtech; revitalizing purpose-driven investments from equity to sustainability; and stronger digital experiences to drive personalization in a cookieless world. Life post-pandemic has always been about efficiency, but we’re optimistic 2024 enables brand building to re-emerge even smarter than before.

CTOs: The Quantum Era Puts the CTO-CMO Partnership in Focus
Justin Lewis, Chair, Constellation

Technology transformation surged in 2023 with the adoption of consumer-friendly GenAI. This shift mirrored the early days of social media, swiftly evolving from initial skepticism to a rallying cry for global businesses and tech leaders. CES 2024 promises to chart AI’s continued trajectory as we are treated to tangible results from a year of experimentation across various sectors.

CES will be a pivotal moment for tech leaders, emphasizing the imperative collaboration between Chief Technology Officers (CTOs) and Chief Marketing Officers (CMOs). Expect organizations to rekindle focus on this partnership, which is essential for transforming innovation into category-defining opportunities. On the ground, I’ll be tracking how immersive tech like AR and VR gains traction, infiltrating education, fitness, and business applications; how industries expand blockchain’s applications, especially in healthcare; and how quantum computing, a game-changing tech, takes the spotlight for its problem-solving prowess and security enhancements, demanding collaboration between tech experts and the government to navigate associated risks.

CCOs: With Mis/Mal/Dis-Information Afoot, 2024 is the Year of Responsible Tech
Ray Day, Vice Chair, Stagwell

For Chief Communications Officers at this year’s CES, “responsible tech” needs to be a major theme. While AI was THE headline of 2023, adopting it – as well as other game-changing technologies – responsibly and ethically will be job one for those of us trusted with stewarding an organization’s reputation. Comms leaders need to be focused on technology and its role in misinformation – especially leading up to the U.S. General Election; polarization and how to use technology to bring people back together; and better anticipating the ever-increasing reputation risks technology will pose in the year ahead.

Originally Released On

PR Newswire

CONTACT:

Ben Allanson
ir@stagwellglobal.com

Originally Released On

PR Newswire

CONTACT: 

Sarah Arvizo
pr@stagwellglobal.com