Originally Released on

PRNewswire

Media Contact:
Madeleine Maher
pr@stagwellglobal.com

CONTACT

Beth Sidhu, Chief Brand and Communications Officer, Stagwell
hello@stagwellglobal.com

Insights for the C-Suite

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The Sky’s the Limit But Use Cases are the Target

At Google Next – and at several marketing and technology conference this year, including CES and SXSW – the clear challenge to attendees was the two-step from theoretical implementations of AI to hard use-cases that provide value to consumers (and reasons for investment). It’s no wonder companies in attendance debuted over 101 real-world use cases for generative AI, spanning applications to consumer experiences, back-end-operations, insights, and more.  

Some common themes emerged as to where AI is providing the most immediate value:  

• AI to accelerate the curation of essential business insights: AI21 Labs showcased how they use a BigQuery integration called Contextual Answers to allow users to query data across their businesses conversationally.  
• AI to put the power of storytelling in everyone’s fingertips. Google unveiled Google Vids, a new AI-powered video creation app in its Workspace suite that can do everything from generate a storyboard, piece together first drafts of videos from stock multimedia, and do voiceovers.  
• AI to bring real-time tracking to the customer experience: UPS is constructing a digital twin of its entire distribution network that will enable customers to see where their packages are at any time.

AI Will Mean a Rewriting of Every Customer Interface – Here’s Where to Begin

Artificial intelligence represents a quantum leap for creativity and productivity.  As a network on the beat of marketing, we know that AI’s rise will mean a rewriting of almost all customer interfaces as companies race to deliver consumers the personalized experiences they’ve desired since the dawn of the internet. At Google Next, Stagwell CTO Merrill Raman and Stagwell Marketing Cloud CTO Mansoor Basha emphasized that the first step brands should take to reap the benefits of AI should be assessing their organization’s data infrastructure to ensure it is primed for AI.  

Tactically, that may mean deep clean-up of existing first party data sources using data science best practices to get the information organized in a manner that AI can extract useful insights from. Or it may mean partnering with a third-party data provider who can supplement your view of existing and prospective consumers. 

AI Can Be the Bedrock for Trust, When Implemented Appropriately

As Left Field Labs CEO Sarah Mehler shared at Google Next: with growth in AI utilization, a critical question to consider is how do we build trust with audiences when considering AI implementation? Striking the right tone in AI-enabled communications is a primary step. And remember that communication that reflects cultural and demographic nuances is what ultimately resonates with audiences and builds trust in new systems. Well-practiced organizations will apply sentiment analysis to better understand the emotions of a user and provide appropriate responses (thus driving traction and building more successful outcomes).  

Attention to detail is also crucial for building trust in AI implementations. A “Chain of Verification” is one of several methods that can be employed to enhance the accuracy of information provided by AI systems. This process involves multiple steps to validate information before it is conveyed to the user. For instance, after our language model generates a response, we can employ a separate validation model to scrutinize the facts within that response. This secondary check helps to identify and correct any inaccuracies or ‘hallucinations’—instances where the model generates false or misleading information. By systematically verifying data through multiple layers, we can provide more reliable and trustworthy outputs. 

Wondering where to begin with AI implementation in your organization?

Email Beth Sidhu, Chief Brand and Communications Officer at Stagwell, to discuss how we can support your organization’s digital goals. 

For realtime insights, follow us on LinkedIn

Stagwell is a contender for Network of the Year at The 2024 Webby Awards with 23 nominations

With nominations across categories including Marketing, Innovation, Health & Wellness, Diversity, Equity & Inclusion, and more, Stagwell and its agencies are on course to take home big wins at the 28th Annual Webby Awards, the leading international award recognizing excellence on the internet. Twelve Stagwell agencies are up for consideration in the People’s Voice vote: 72andSunny, Code and Theory, Doner, Instrument, GALE, PRophet, Rhythm, Left Field Labs, Movers+Shakers, Anomaly, Allison, HUNTER and Mediacurrent. Every vote counts—click through the nominations listed below to cast your vote.

Voting takes less than ten seconds:

1. Click through the links to each nomination
2. Create an account
3. Click VOTE

Voting closes on April 18.

72andSunny

Advertising, Media & PR

Wisp: Anti-Choice Ads — Online Guerilla & Innovation

Wisp: Anti-Choice Ads — Video Ad Shortform

United: Believing Everything Changes — Best Media Strategy

Social

Wisp: Made By Choice — Public Service, Social Impact & Activism

NFL: The Table Read — Sports

Anomaly

Video

Johnnie Walker Red Carpet Strides — Diversity, Equity & Inclusion

Code and Theory

Advertising, Media & PR

YETI: Map The Gaps — Products & Services

YETI: Map The Gaps — Best Use of Online Media

Amazon: Ads That Work As Hard As You Do — B2B Campaign

Apps & Software

Scout by Sutter Health: A Powerful Tool For Building Resilience in Today’s Youth — Health, Wellness & Fitness

Doner

Advertising, Media & PR

The NIL Student Nurse Initiative — Health, Wellness & Pharmaceutical

The NIL Student Nurse Initiative — Best Partnership or Collaboration

Social

Hungry Howie’s: The Missing Slice — Public Service & Activism

GALE

Advertising, Media & PR

Chipotle: Doppelganger — Best Use of Data Driven Media

Video

MilkPEP: Wood Milk — Comedy

HUNTER

Advertising, Media & PR

Lactaid: Kelis Partners With Lactaid to Get You to Drink Real Dairy — Best Influencer Endorsements

Instrument

Websites and Mobile Sites

Catona Climate — Corporate Social Responsibility

Figma: Shortcut by Figma — Business Blog/Website

Microsoft: The hidden power of feelings — Health & Wellness

Microsoft: The future of work is neurodiverse — Responsible Innovation

Left Field Labs

Mediacurrent

Movers+Shakers

PRophet

Apps and Software

PRophet Influence: Koalifyed — Marketing & Content Management

Rhythm

Allison

Originally Released On

PR Newswire

CONTACT:

Sarah Arvizo
pr@stagwellglobal.com

NBCUniversal Returns as Brand Partner, The North Face Joins to Sponsor Rock Climbing Wall

For realtime insights, follow us on LinkedIn

CONTACT:

sxsw2024@stagwellglobal.com

Stagwell is headed to SXSW 2024! Join us and our agencies from March 9-11 for a series of happy hours, panel discussions, fireside chats, dinners, and more. Make sure to check out the full list of events below and reach out to sxsw2024@stagwellglobal.com with questions.

SATURDAY, MARCH 9

CULTURE EQUITY IN WOMEN’S SPORTS

Sport is a driving force in entertainment, culture, business, technology and more. Research shows that 96% of CEOs have played sports, which is no surprise given that athletic participation builds confidence, instills the power of teamwork, and sets individuals up for success. The last decade has seen increased popularity of female sporting events and a greater awareness of pay equity for women in sports. Yet, data shows that there is an alarming number of girls quitting sports due to low body confidence.

This panel will explore the relevant media and cultural influences impacting efforts to level the playing field for girls and women in sports – from grassroots, to collegiate to professional athletes.  

Date: Saturday, March 9th, 2024

Time: 5:30 – 6PM CT

Location: Female Quotient Equality Lounge

Address: Waller Creek Boathouse (74 Trinity St., Austin, TX 78701)

RSVP for the Equality Lounge here.

SUNDAY, MARCH 10

WHAT’S IN A LEGACY? PROTECTING BRAND INTEGRITY WHILE STILL PURSUING GROWTH

Join Freddy Dabaghi, Managing Director at Crispin Porter + Bogusky and Sarah Crockett, Global Chief Marketing Officer at Nature’s Sunshine for a 1:1 fireside chat discussing how to protect brand integrity while pursuing growth and building a legacy.  

Date: Sunday, March 10th, 2024

Time: 12:45PM CT

Location: Brand Innovators, Patio Stage

Address: Lambert’s Austin – (401 W 2nd St Austin, TX 78701)

Register for the Brand Innovators Marketing Leadership Summit at SXSW here. 

BRAND TRANSFORMATION IS BUSINESS TRANSFORMATION

Join Michelle Froah, Global Chief Marketing & Innovation Officer, ETS and Michael Treff, CEO of Code and Theory for a 1:1 fireside chat discussing how brand transformation is business transformation.

Date: Sunday, March 10th, 2024

Time: 3:30PM CT

Location: Brand Innovators, Patio Stage

Register for the Brand Innovators Marketing Leadership Summit at SXSW here. 

ATHLETE AS A BRAND: CREATIVE AUTHENTIC CONNECTIONS

Join Brandon Marshall, former NFL Player, Beth Lester Sidhu, Chief Brand and Communications Officer at Stagwell and Kalen Thornton, VP of Sports, Entertainment and Gaming at PepsiCo for a panel discussion on the best ways to create authentic relationships with athletes so they can make the most out of their own personal brand while driving new values for consumers.

Date: Sunday, March 10th, 2024

Time: 4 – 5PM CT

Location: Four Seasons, Ballroom CD

View full panel details here.

SXSW OFFICIAL COCKTAIL PARTY | STAGWELL x SPORTICO

Join us and our partners at Sportico to celebrate the SXSW Sports track and the return of SPORT BEACH 2024. 

Date: Sunday, March 10th, 2024

Time: 5 -7PM CT

Location: Four Seasons, Back Lawn

Let us know you are coming here.

IS SPATIAL THE NEW SOCIAL? PRIVATE DINNER WITH STAGWELL & ON_DISCOURSE

I guess we’re calling it Spatial now? Join Stagwell, together with ON_Discourse, for an invite-only dinner with leading innovators during SXSW 2024 for some rigorous debate and excellent local food.

Date: Sunday, March 10th, 2024

Time: 7:30PM CT

Location: Shared upon RSVP

Want to learn more? Reach out to sxsw2024@stagwellglobal.com

MONDAY, MARCH 11

AR: TRANSFORMING SOCIAL INTERACTIONS & LIVE EVENTS

Join Fotoulla Damaskos, EVP, Brand Strategy & Innovation at NRG, Evan Entler, Vice President, Digital Media at Minnesota United FC, Dana Ware, Chief Creative Officer at ARound, Gerald Youngblood, Chief Marketing Officer at Lenovo for a dynamic panel delving into Augmented Reality’s (AR) transformative role in social interactions and live events.

Date: Monday, March 11th, 2024

Time: 11AM -12:30PM CT

Location: Fairmont Austin (101 Red River Street f6, Austin, TX 78701)

View the full panel details here.

ASSEMBLY & DOTDASH PRESENT | METAMORPHOSIS @ SXSW

Date: Monday, March 11th, 2024

Time: 1 – 7PM CT

Location: Soho House (1011 S Congress Ave Building 2, Suite 100, Austin, TX 78704)

Register for the event here by March 6 to secure your spot. 

PANEL & COCKTAIL HOUR | REDSCOUT x PREACHER

Time: 3 – 5:30PM CT

Location: Preacher Gallery

RSVP here: PREACHER X RED SCOUT PRESENT STORIES OF SURVIVING AND THRIVING (splashthat.com)

If you want to connect with Stagwell in Austin, TX during this year’s SXSW, please reach out to sxsw2024@stagwellglobal.com. 

Originally Published on PR Newswire 

MEDIA CONTACT:

Sarah Arvizo 
pr@stagwellglobal.com 

NEW YORK, Feb. 13, 2024 /PRNewswire/ — Harris Quest, an AI-powered real-time research software suite from the Stagwell Marketing Cloud (NASDAQ: STGW), released new survey insights following Super Bowl LVIII gauging what really makes the Big Game so entertaining for the general population in the United States. Using QuestDIY to create, target and deploy quality surveys at speed, Stagwell generated insights fewer than 24 hours after the game’s conclusion and fewer than four hours of fielding to capture viewers’ perceptions around the hot topics, trends and memes surrounding Super Bowl 58.

“There were so many memorable moments around the Super Bowl, and this is just one example of how quickly QuestDIY can work for organizations looking to capture quality consumer insights quickly and efficiently,” said Stagwell Marketing Cloud CEO Elspeth Rollert. “With the added benefits of a generative AI survey builder, real-time analysis and reporting, and transparent cost estimates up front, our advanced survey platform is built for the modern marketer.”

Big Game, Big Moments

• A country (Taylor) divided? With all eyes on America’s sweetheart, respondents were asked to recall how many times they saw Taylor Swift on screen during Super Bowl coverage, and the results were a near-split – with 47% indicating “The Right Amount,” and 45% noting “Too Much.”
• The meme of the night goes to: Travis Kelce yelling at Kansas City Chief Coach Andy Reid, with 1/4 of respondents claiming this as the most memorable meme of the night.
• Slam Dunkin’: “The DunKings,” the humorous spot from Dunkin’ featuring Ben Affleck, Matt Damon, and Tom Brady as a musical group performing for Jennifer Lopez in the studio, took the prize as the favorite ad of the Big Game.
• Ladies who ranch: Ranch emerged as the clear winner (35%) among condiments that pair best with the Super Bowl snack table – which increases to 42% for women when broken down by gender.
• Halftime heroes goes to: The hip-hop crew of 2022. While no one said “No” to Usher’s halftime performance this year with a little help from his friends Alicia Keys, H.E.R., Will.i.am., Lil Jon, Jermaine Dupri and Ludacris, his ranks second in order of preference from the last five years of shows, topped by Dr. Dre, Eminem, Mary J. Blige, Snoop Dogg, Kendrick Lamar, 50 Cent, and Anderson Paak in 2022. Jennifer Lopez, Shakira, Bad Bunny and J Balvin rank third, followed by Rihanna and The Weeknd, respectively.

QuestDIY enables creating, targeting, and deploying surveys at speed, enabling brands and other marketing organizations to capture feedback from consumers faster than ever, and to leverage generative AI to build surveys in line with industry best practices. Visit here to learn more: https://www.stagwellmarketingcloud.com/product-pages/harris-questdiy

Survey Methodology
Stagwell Marketing Cloud’s Super Bowl post-game survey was conducted online within the United States and completed on Monday, Feb. 12, 2024, among 1,000 respondents aged over 18 yrs. representative of the population based on age, gender, and region, by Harris Quest Research.

About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a marketing-focused, AI-enablement platform built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic customer research, communications, and media activation for brands worldwide by leveraging technology such as generative and predictive artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.

Media Contact
Sarah Arvizo
pr@stagwellglobal.com

For realtime insights, follow us on LinkedIn

A roundup of Stagwell’s work at Super Bowl:

• 2022
• 2023

Stagwell’s network crafted some of the biggest brand experiences on and off the field at the Big Game, with ads for clients such as Ally Financial, Bud Light, E*Trade, National Football League, United Airlines, and more. Our agencies dominated the post-Super Bowl ad rankings – including some of the top 10 highest-rated commercials in the USA TODAY Ad Meter, Ad Age, and Adweek. Explore the touchdown-worthy roster below:

The Big Game

Crafting the biggest brand narratives at the Super Bowl.

NFL x 72andSunny

72andSunny led three ads for its long-time partner the “NFL“, including “Born to Play,” crowned #5 by viewers around the U.S. in the USA Ad Today Meter and in Ad Age’s 2024 Big Game ranking. The ad pays tribute to the league’s growing global initiatives and focus on developing local talent.

72andSunny also ran two other spots for the NFL: “Tackle Bullying” and “Mental Game.”

Paramount+ x 72andSunny

72andSunny calls attention to the European version of football in this comedic campaign in partnership with Paramount+ and CBS Sports. “Nobody Watches Like Us” welcomes the UEFA Champions League season, which will kick off just two days after Super Bowl LVIII. The ad salutes American viewers and their dedication to tuning into their favorite UEFA teams, no matter the time or day.

United x 72andSunny

Not one, not two, not three, but six big game spots. 72andSunny, United Airlines’ agency of record, helped create six regional ads, five tailored to different cities and one for the general market. The campaign highlights United’s decision to eliminate change fees on flights. Kyle Chandler, widely recognized as football coach Eric Taylor in “Friday Night Lights,” stars in the campaign, reciting messages made personal for football fans of various NFL teams.

E*Trade x 72andSunny

The iconic E*Trade Baby is back in 72andSunny’s latest campaign for E*Trade, “Get in the Game.” The babies go head-to-head with their parents in a hilariously competitive pickle-ball match up.

Budweiser x Allison

Global marketing and comms consultancy Allison supported the launch of its fourth Budweiser Super Bowl commercial, “Old School Delivery,” which marks the iconic Clydesdales’ exciting return to the Big Game. To date, their efforts have secured over 1.45B impressions and over 2,300 placements regarding the ad.  Budweiser’s ad ranked #8 in the USA Today Ad Meter, a reflection of consumers’ favorite spots from 2024. 

Bud Light x Anomaly

Entrepreneurial ad agency Anomaly continued its tradition of leading Bud Light’s Super Bowl spot this year. The beer brand doubled down on its lighthearted humor and introduced a new character into the Bud Light universe, along with some familiar faces the brand loves. 

Ally Financial x Anomaly

Ally Financial, with Anomaly’s help, aired a 30-second spot on Paramount+ during the big game. In line with their brand messaging around saving and being smart with your money, the ad spotlighted how consumers can use Ally to help save for things you might see appear in the Super Bowl.

Off the Field

Outside of the national stage, clients and agencies made a splash.

Allison

Allison brought NFL Atlanta Falcons wide receiver and Stagwell SPORT BEACH veteran Mack Hollins to Super Bowl Media Row in support of the world’s first indoor smoker – the GE Profile Smart Indoor Smoker. This is GE’s first time using the Super Bowl Media Row platform. The agency also brought NFL Denver Broncos linebacker Alex Singleton and a Special Olympics athlete to SBMR to launch a new Special Olympics program made possible by the CDC, which aims to make nutrition education accessible for all and change the game for people with intellectual and developmental disabilities.

Frank’s RedHot x Colle McVoy

Full-service creative agency Colle McVoy worked with Frank’s RedHot to partner with a Jason Kelce for brand-to-brand conversations during the Super Bowl via social. 

MedStar Health x Doner

Full-service advertising agency Doner developed new work for their client MedStar Health, an $8 billion health system operating in Washington DC, Maryland, and Virginia. The first new video in the campaign will be aired during the big game locally in Baltimore and in DC. The new campaign builds upon the MedStar Health brand promise, “It’s how we treat people,” and employs a cumulative tale storytelling technique to reveal the positive impact MedStar Health’s care has on people.

Diageo x HUNTER

HUNTER and DIAGEO brand Tequila Don Julio lit the way into Super Bowl weekend in a big way. The brand turned the landmark STRAT hotel into a 1,149-foot-tall bottle of Tequila Don Julio 1942. In a first-of-its-kind projection stunt executed by HUNTER, the towering bottle is capturing the world’s attention and reminding everyone to include Don Julio in game day festivities (and beyond).  Follow along HERE.

Danone x HUNTER

Danone brand STōK Cold Brew Coffee is all about bold moves, and this past Sunday, the brand is unveiled their first-ever Big Game ad and shamelessly challenging traditional American football culture. The new spot reveals that Stok is the cold brew coffee that fuels Ryan Reynolds and Rob McElhenney’s Wrexham AFC mascot, Wrex the Dragon, portrayed by Sir Anthony Hopkins. The HUNTER team is amplifying the creative in media outlets including  Esquire, OK! Magazine, Mashed, CNET and more. Grab a cold brew and check it out HERE. 

Lovesac x KWT Global

Integrated communications agency KWT Global and Lovesac teamed up with Creative Artists Agency for the second year in a row to offer their esteemed roster of athletes a moment of relaxation during Super Bowl weekend. Within a private Palazzo Las Vegas suite, CAA athletes were able to take advantage of ‘Hydration Stations’ equipped with Hyperice recovery devices and IV’s — all from the comfort of a Lovesac SuperSac and Footsac blanket.

Grand Marnier x Team Epiphany

Team Epiphany partnered with Grand Marnier to produce Magic Johnson’s Mount Rushmore Super Bowl Party at the brand–new Fontainebleau Hotel in Las Vegas. A–list guests will enjoy multiple photo moments, signature Grand Marnier cocktails and music by Just Dimy

Originally Released On

PR Newswire

CONTACT:

Sarah Arvizo
pr@stagwellglobal.com

After incredible success of year 1, Sport Beach returns to elevate the power of sports and athletes at the industry–leading conference with focused programming on the most important trends affecting the business and culture of sports 

Clio Sports, Genius Sports, and VII(N) The Seventh Estate confirmed as brand partners of Sport Beach, now situated at La Plage du Festival on the famed Boulevard de la Croisette 

Originally Released On

PRNewswire

CONTACT:

Sarah Arvizo
pr@stagwellglobal.com

Originally Released On

PRNewswire

CONTACT:

Sarah Arvizo
pr@stagwellglobal.com