Originally Released On

PR Newswire

CONTACT: 

Sarah Arvizo
pr@stagwellglobal.com

Stagwell to Host Content Studio Interviews, Exhibition Floor Tours and Inspiration Sessions

NEW YORK and LAS VEGAS, Nov. 14, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, returns to CES 2024 hosted by the Consumer Technology Association (CTA)®, taking place Jan. 9-12, 2023, in Las Vegas. Stagwell experts and client partners will discuss transforming marketing through impactful technology across a variety of activations at the annual expo, with a special focus on the impact of artificial intelligence and immersive experiences on creativity and business.

“As we move out of the ‘year of efficiency’ that characterized 2023, we expect 2024 to be the ‘year of competition’ as Big Tech companies roll out unprecedented  innovation accelerated by artificial intelligence,” said Stagwell Chairman and CEO Mark Penn. “At Stagwell we’re building the runway for AI-based marketing transformation via product innovation, strategic tech partnerships, and creative storytelling that will drive an especially wondrous cycle for consumers.”

  • Content Studio: Stagwell is again producing exclusive interviews with senior brand executives, focused on the technologies they expect to spark the greatest transformation in advertising and marketing this year. The 15-minute 1:1 sessions will take place in Stagwell’s onsite content studio in booth GL-03 (across from Starbucks) in the Grand Lobby of the Las Vegas Convention Center (LVCC). 
  • Floor Tours: Brand executives are invited to attend 90-minute tours spanning the North and Central Halls of the LVCC, hosted by technology experts from across Stagwell. Attendees will hear expert evaluations of the products and services unveiled at CES that will have the biggest impact on brands and marketing opportunities in the year to come.
  • Inspiration Sessions: Brands interested in learning more about how Stagwell can help marketers address their biggest business challenges can participate in personalized briefings, being held in the Joshua Meeting Rooms at the ARIA.

If you’re a senior brand executive interested in participating in a Content Studio interview or attending a floor tour, please email ces2024@stagwellglobal.com for further information as space is limited.

If you’re a journalist interested in connecting with Mark Penn, Stagwell corporate leaders, or executives from Stagwell agencies in attendance, please email pr@stagwellglobal.com.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Media Contact
Sarah Arvizo
pr@stagwellglobal.com

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SIGN UP FOR OUR INSIGHTS BLASTS

We left Advertising Week New York *knowing* that AI will bring an unprecedented year of disruption to consumer experiences and brand growth. But that’s not the only trend on our minds; we spoke with marketers in NYC about everything from the unprecedented upcoming election cycle to what they’re looking for in new agency models. Read on for our recap of the three quick things to know after AWNY 2023 and follow Stagwell on LinkedIn for more takeaways from our panels this week. 

— Beth Sidhu, Chief Brand and Communications Officer

Let’s Get Real About AI

AI will enable marketing organizations to move beyond the era of personalization to anticipation, creating products and experiences for consumers that pre-empt their needs and desires.  

So What? To unlock this, brands must get their first-party data houses in order so AI can effectively overlay, and drive promised efficiencies. It’s also on agencies to find new use cases for how AI can revamp brand experiences rooted in their creative toolbox. At the end of the day, we’ll have to work together to drive the message home that AI isn’t here to replace humans; it’s here to enable them to be even more innovative.  

Overheard at AWNY: “AI is to creativity what calculators were to math. It’s only going to make us better at our jobs, and in turn, better at serving consumers.” – Dan Gardner, Executive Chairman, Code and Theory  

Go Deeper: Click here to learn how AI enabled Code and Theory to help European sports betting brand Tipico disrupt the U.S. market. 

Integration Means Culture, Not Just Capes 

Everything from media channel disruption, shrinking CMO budgets, complex consumer regulations, and an ever-more-diverse consumer population means the playbook Adland runs needs, well, transformation. We strongly believe the solution is a modern integrated offering: bringing great strategy, creative, and data science leadership together to solve business problems.  

So What? Agencies will be leaning into the insight that simplicity is the source of stronger solutions in 2024. Brand leaders will benefit from streamlined partnerships – but as they chase integrated solutions, they should prioritize agencies whose cultures inherently break down the silos between capabilities rather than just going for whoever has the widest capes spread in a pitch deck.  

Overhead at AWNY: “This opportunity we have is so rare. While so many legacy names are being jumbled together, we are embracing an iconic industry brand and investing in building it back up for today.” – Brad Simms, Global CEO, Crispin Porter Bogusky on its next integrated chapter.   

Go Deeper: The new Crispin Porter Bogusky is a masterclass in integration; learn more about how four specialist, complementary agencies came together under the iconic banner from CPB North America CEO Maggie Malek. 

You Can’t Run From Politics in 2024

You’ve never seen an election cycle as expensive as the one unfolding in the U.S. right now – and your brand will have to care in the next 12-18 months (even if you don’t want to). A record $12B of political ad spend will flood domestic markets in the ‘24 cycle, clashing up and down the marketing calendar with tentpoles like the Super Bowl. No matter the sector, brands are facing a more competitive attention market.

So What? You will have to try harder to stand out – and be more diligent about preparing for the reality that your consumers will be using their “political brains” in the shopping aisles and on digital check-out pages, rather than their consumer brains.  

Overheard at AWNY: “Be deliberate. Whatever path you choose, don’t get backed into it. Choose a path and live up to it.” – Tyler Goldberg, Director of Political Strategy, Assembly, on the pitfalls brands face flip-flopping on issues they have spoken out on.   

Go Deeper: Get a preview of the biggest markets to watch for political media spend in 2024 in Assembly’s Election Outlook Report. 

Stay Ahead of Transformation in 2024

Finalizing your brand’s big plans for 2024? Contact Ryan Linder, Chief Growth Officer, Stagwell, to connect with experts from our 70+ global agencies who can provide solutions that turn 2023’s trends into 2024’s opportunities. 

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Originally Released On

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CONTACT:

Ben Allanson
ir@stagwellglobal.com

NEW YORK, Oct. 13, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced management will participate in four upcoming investor conferences throughout November 2023:

  • RBC TIMT Conference (November 14, 2023): Management will attend and host 1×1 meetings with investors.
  • Stephens Annual Investment Conference (November 15, 2023): Jason Reid, chief investment officer, will host 1×1 meetings with investors.
  • Wells Fargo TMT Summit (November 28, 2023) – Mark Penn, chairman and ceo, will host 1×1 meetings with investors.
  • UBS Tech Conference (November 29, 2023) – Ben Allanson, director, investor relations, will host 1X1 meetings with investors.

Visit this page to view upcoming investor events and programming from Stagwell. Reach out to ir@stagwellglobal.com with questions.

About Stagwell

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Contact

Ben Allanson
ir@stagwellglobal.com

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Originally Released On

PR Newswire

CONTACT:

Alex Birmingham

KWT Global

abirmingham@kwtglobal.com 

PRophet will take center stage with a thought-provoking presentation by founder and CEO Aaron Kwittken and participation in the final keynote session.

PRophet to unveil new features and functions as a main showroom exhibitor (Booth 500).

NEW YORK and NASHVILLE, Tenn., Sept. 21, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW) Marketing Cloud’s (STGW) PRophet, the first and only generative and predictive AI SaaS platform built by and for PR professionals, today announced its forthcoming presence and thought-provoking sessions on comms tech and AI at Public Relations Society of America’s (PRSA) ICON 2023 conference on October 15-17 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn.

As this year’s Titanium sponsor, PRophet will lead discussions on the future of AI in communications and educate PR professionals on the ways AI will empower them to be more strategic, creative, and productive.

“The PR industry is at a critical juncture as it considers how to utilize the wide range of comms tech and AI-powered tools at our fingertips. It is important that we come together and engage in meaningful conversations about the new role of comms tech in the landscape of communications,” said Aaron Kwittken, founder and CEO of PRophet and CEO of the Stagwell Marketing Cloud, Comms Tech Unit. “We are excited to partner again with PRSA for its premier industry event.”

“ICON annually brings together industry leaders, visionaries, and innovators from across the communications community, and it’s because of sponsors like PRophet that attendees are able to engage in meaningful conversations and extensive learning opportunities about the future of our profession,” said Linda Thomas Brooks, PRSA CEO. “PRophet’s commitment to PRSA and support of our annual conference highlights the value of forward-thinking strategic partnerships.”

Kwittken will lead a solo session titled, “Adapt or Get Lapped: The New Era of the Communications Engineer©,” on Monday, October 16 at 9am CT. The session will focus on the emerging need for a culture shift across the PR industry that intersects both art and science to stay ahead of the curve of an increasingly competitive and transactional news environment. Aaron will also share insights on how to adopt the innovative mindset, tech stack and workflow of a Communications Engineer© to future-proof the careers of PR professionals, agencies and brand teams alike.

Additionally, Kwittken will participate in the final keynote titled, “AI Keynote Salon,” on Tuesday, October 17 at 11am CT. The immersive panel discussion will feature discussions on the current state-of-the-art tools at the disposal of PR professionals, critical ethical considerations, and offer a glimpse into how AI will shape the future of PR. The panel will be moderated by PRSA CEO Linda Thomas Brooks and will feature additional esteemed panel members including Carmen San Segundo Gámez, Global Marketing & Communications Director of ESG and Corporate Social Responsibility at IBM, Cayce Myers, PhD, LLM, JD, APR, Professor and Director of Graduate Studies, Public Relations and Advertising Division, School of Communications at Virgina Tech, and Michelle Olson, APR, Managing Partner at Lambert.

PRophet will also have a large presence on the showroom floor where attendees will be able to connect with the executive team directly, receive first-hand demos of the platform and get a sneak peek into new features and functionality.

To learn more about how PRophet can make your communications team more performative, predictive, and productive, please visit us at Booth 500 booth from Sunday, October 15 to Tuesday, October 17.

If you’d like to get in touch with PRophet ahead of the event to schedule an onsite meeting or demo, please reach out to Ian Brand at Ian.Brand@prprophet.ai.

About PRophet
PRophet is the first-ever generative and predictive AI SaaS platform designed by and for the PR community. The platform uses AI to help modern PR professionals become more performative, productive and predictive by generating, analyzing and testing content that predicts earned media interest and sentiment. PRophet was founded in 2020 by PR and marketing industry thought leader and entrepreneur Aaron Kwittken and is part of the Stagwell Marketing Cloud, a suite of SaaS solutions that powers research, communications, and media activation for in-house marketers. To learn more, visit prprophet.ai.

About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a suite of data-driven SaaS solutions built for the modern in-house marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic customer research, communications, and media activation for brands worldwide by leveraging technology such as generative artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.

Media Contacts:
Alex Birmingham
KWT Global
abirmingham@kwtgloblal.com

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Originally Released On

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CONTACT:

Sarah Arvizo

pr@stagwellglobal.com 

The Society of Presidential Pollsters Founder, Mark Penn, Will Discuss “American Government in the 21st Century” Annual Poll Results

WASHINGTON and NEW YORK, Sept. 19, 2023 /PRNewswire/ — Today, the GW Graduate School of Political Management (GSPM) Society of Presidential Pollsters Founder Mark Penn, in conversation with Christopher Arterton, professor emeritus and founding dean of the GW Graduate School of Political Management, will reveal the results of the latest “American Government in the 21st Century” annual survey, which takes the pulse of the American people on a wide range of issues related to how elected officials and public institutions are serving them. The complete survey results can be found here.

“Trust in major government institutions is declining again because polarization and partisanship are dominating the discussion,” said Penn. “Politicians are intentionally stoking the distrust, but if our institutions can’t support each other they will all suffer the consequences together.”

Trust in presidency, Supreme Court and Congress declines after several years of stagnation

  • Voters increasingly believe these institutions are not functioning properly: 68% say Congress is not working (up 9 points), 59% say the same of the presidency (up 9), and 49% say so about the Supreme Court (up 6).
  • Voters believe these institutions are becoming increasingly politicized: Majorities say the presidency is becoming more politicized (67%, up 7 from last year), as well as Congress (66%, up 5) and the Supreme Court (55%, up 4).

Concerns about presidential authority grow

  • 55% of voters say executive orders are increasingly being abused.
  • Although most voters still say the presidency should have the same amount of power, 29% now think it should have less power, up 5 points from last year.

Voters remain passionate about free speech

  • 92% of voters think the country should have freedom of speech.
  • 85% of voters, up 5 points from last year, say we need to strengthen First Amendment freedoms rather than limit more areas of speech.

Bipartisanship breakdown is intensifying but voters still want it

  • 81% of voters say the bipartisan system of governing is broken, back up to pandemic levels after two years of improvement.
  • 72% of voters say bipartisan support is necessary for major policy change.

The event will be held from noon -1:30 PM EDT today in the City View Room. If you would like to attend, please RSVP here.

The George Washington University established the Society of Presidential Pollsters in 2010. The Society acts as a membership organization for the select group of people who have served as public opinion advisors to the President of the United States. The Society aims to collect and preserve records of the polling conducted on behalf of the White House over the last eight decades.  

HarrisX, on behalf of the Society of Presidential Pollsters, conducted the survey online between Sept. 8 – 11, 2023 among 2,001 registered voters who were randomly recruited to participate in it. Results were weighted for age within gender, region, race or ethnicity, income, education, political party, and political ideology where necessary to align them with their actual proportions in the population. The margin for error was +/- 2.2%.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

About HarrisX
HarrisX is a technology-driven market research and data analytics company that conducts multi-method research in the U.S. and over 40 countries around the world on behalf of Fortune 100 companies, public policy institutions, global leaders, NGOs and philanthropic organizations. HarrisX was the most accurate pollster of the 2020 U.S. presidential election.

Media Contact
Sarah Arvizo
pr@stagwellglobal.com

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CONTACT:

Sarah Arvizo

pr@stagwellglobal.com 

SINGAPORE and NEW YORK, Sept. 11, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, released findings from proprietary research on international brand fandom unveiled in partnership with the DesignSingapore Council, Singapore’s national agency for design, at the 2023 Design for Growth Summit.

The Design for Growth Summit convenes the design community and leading industry, government, and educational stakeholders for discussions on unleashing the power of design to drive global and local growth and economic success. This year’s summit coincided with the 20th anniversary of the founding of the Council, which was established in 2003 to develop the design sector, position Singapore as global city for design creativity and excellence in Asia and work towards being an innovation-driven economy.

“Good design is good business. Businesses which have great design – product, systems, process – have been able to better meet their clients, users, consumers’ needs and stay ahead of the competition. The DesignSingapore Council and Stagwell are proud to bring you the Design for Growth Summit, along with Stagwell’s leading agency National Research Group,” said Dawn Lim, Executive Director, DesignSingapore Council.

“Design is synonymous with transformation, and as we work towards our global mission to transform marketing, we’ve found great partners in our friends on the DesignSingapore Council and our clients in this region,” said Randy Duax, Stagwell Asia-Pacific. “We were honored to be a part of the summit and to sponsor the upcoming Singapore Design Week 2023.”

Brand Fandom in South East Asia

At the Design for Growth Summit, Stagwell and National Research Group presented findings from the “NRG Fandex”, which ranks companies based on the strength of their relationship with their consumers and identifies the drivers of brand fandom. In South East Asia, top brands build community, create memorable experiences, embrace inclusivity, and innovate for a sustainable future. Among the top brands across three South East Asia markets are:

  • Google
  • Indomie (specifically in Indonesia)
  • Apple
  • Facebook
  • Coca-Cola
  • Rare Beauty (specifically in Singapore)
  • Singapore Airlines (specifically in Singapore)
  • TikTok
  • Mama (specifically in Malaysia)
  • Spotify

To find out more about what drives strong fandom for your brand, visit this site, or reach out to inquiry@nrgmr.com.

ABOUT STAGWELL

Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

CONTACT:
Sarah Arvizo
pr@stagwellglobal.com

About the DesignSingapore Council

The DesignSingapore Council’s (Dsg’s) vision is for Singapore to be an innovation-driven economy and a loveable city by design. As the national agency that promotes design, our mission is to develop the design sector, help Singapore use design for innovation and growth, and make life better in this UNESCO Creative City of Design. Dsg is a subsidiary of the Singapore Economic Development Board.

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Originally Released On

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CONTACT:

Ben Allanson

ir@stagwellglobal.com

NEW YORK, Aug. 18, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced it will attend two upcoming investor conferences in September:

  • Benchmark’s TMT Consumer 1×1 Conference on Wednesday, Sept. 13, 2023 – Management will host 1×1 investor meetings.
  • B. Riley Securities’ 2023 Consumer Conference on Thursday, Sept. 14, 2023 – Management will participate in a fireside chat and be available for 1×1 investor meetings.

Visit this page to view upcoming investor events and programming from Stagwell. Reach out to ir@stagwellglobal.com with questions.

About Stagwell

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Contact

Ben Allanson
ir@stagwellglobal.com

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Originally Released On

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CONTACT:

Sarah Arvizo
pr@stagwellglobal.com 

The event coincides with National Black Business Month in the United States

NEW YORK, Aug. 18, 2023 /PRNewswire/ — Stagwell, the challenger network built to transform marketing, in collaboration with Allison+Partners today announced it will host a panel and networking event to discuss driving collaboration with and renewed investments in Black-owned and operated media outlets and platforms on August 24, 2023. The panel will stream on LinkedIn. 

“Black-Owned Media in America: Recognizing Value, Contributions and the Need for Partnership” will convene top executives from media platforms Ebony Magazine, Pod Digital Media, ReachTV and The Africa Channel for an in-person panel and networking event to share upcoming media and partnership opportunities within their respective organizations. The in-person event will take place at Stagwell’s global headquarters at One World Trade Center in New York City on Thursday, August 24 from 2:00 – 4:30 PM ET. The panel will be followed by an in-person networking hour. Interested attendees can request an invite by emailing hello@stagwellglobal.com.  

Panelists include:

  • Ashlee Glenn, EVP, Brand & Marketing for EBONY Media, which has served as the leading voice of the Black American experience for more than 75 years, and under new ownership, has recently grown into a multi-media entity, covering cultural news, entertainment, and lifestyle with a commitment to Move Black Forward across Ebony.com, EBONY Studios, EBONY Publishing, and JET.
  • Gary Coichy, Founder and CEO of POD Digital Media (PDM), the first Multicultural Podcast Network focused primarily on African American & Hispanic audience segments, with over 400 owned and operated podcasters.
  • Lynnwood Bibbens, CEO & Founder of ReachTV, the largest airport television network with 2,500+ screens in 90 commercial airports and streaming into over 500,000 hotel rooms across North America.
  • Narendra Reddy, Chief Operating Officer at The Africa Channel, a cable and streaming channel focusing on travel, lifestyle, and culture documentaries with a mission to educate and entertain global audiences about contemporary Africa and the diaspora, while building bridges between cultures and black communities worldwide.

“Black-owned media is an intrinsic and key part of the media landscape in America with a long history of celebrating, advocating and showcasing the full spectrum of the Black American experience and culture in a balanced and empowering way,” said Claudine Moore, Managing Director, Allison+Partners and moderator for the event. “Too often Black-owned media is overlooked in terms of partnerships, investment, media buys and more by agencies and brands. This leads to inequalities that impact the growth of this critical sector and the industry needs to continue to work to correct this.”

“This event is one way that we’re collaborating with other Stagwell agencies to find long-term solutions that improve investment in multicultural media, ultimately helping brands engage more meaningfully with diverse consumers,” added Moore.

About Stagwell

Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.  

About Allison+Partners

Allison+Partners is a global marketing and communications agency driven by a collaborative approach to innovation and creativity. The agency was named by PRovoke Media as one of its Global Agencies of the Decade, as well as 2023 Midsize and North American Agency of the Year. The agency was also named by PRWeek as a Best Places to Work for four consecutive years, recognized as one of UK’s Fastest Growing Agencies and Top 150 Consultancies, certified as a Great Place to Work in Germany and in APAC, named one of PRovoke’s Consumer PR Consultancies of the Year. Allison+Partners operates in more than 50 markets around the world and is organized around five practices: Consumer Brands, Corporate, Reputation Risk + Public Affairs, Health and Technology. The agency’s Marketing Innovation Team, which combines brand strategy, integrated marketing, creative, research and measurement expertise into one offering, works across these practices to deliver integrated storytelling for clients. For more information, visit www.allisonpr.com.  

CONTACT: 
Sarah Arvizo
pr@stagwellglobal.com

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SIGN UP FOR OUR INSIGHTS BLASTS

SXSW 2024 is already shaping up to be a melting pot of our favorite marketing trends: from the future of fandom, innovation in sport, and frontier technology like AI and AR, we can’t wait to hit Austin in 2024. Session proposals from 12 Stagwell companies are up for consideration in this year’s Panel Picker: 72andSunny, Allison+Partners, ARound, Assembly, Code and Theory, Colle McVoy, Crispin Porter + Bogusky, GALE, Hunter, National Research Group, Redscout, and SKDK. Read on to learn about the conversations on the voting bloc – and then click through to each session to cast your vote.

Voting takes less than ten seconds:

  • Click through the links to each panel
  • Create an account
  • Click the UP vote in the top right portion of each panel page to vote.

Voting closes on August 20.

See you in Austin!

 

 

Climate Justice and the Creative Industry

72andSunny

with Lots of good ideas, C-90, AAPI Victory Fund/Working Families Party

VOTE HERE.

The DEI movement within the creative industry has made strides in recent years. From Chief Diversity Officers to ERGs to more transparency.

But, there’s a long way to go. One such area is climate justice — the intersection of the climate crisis and social & equity issues. As climate change disproportionately affects women and marginalized communities around the world, there is an opportunity for DEI allies within the creative industry and outside of it to also consider a push for a clean & sustainable future. From internal initiatives & policy to their clients & the work they do for them.

 

 

Bringing It Home: Using Your Brand To Impact Public Policy

72andSunny

with Zillow

VOTE HERE.

Everyone deserves to get a home free of discrimination but unfair housing policies continue to prevent this from happening – today, the homeownership gap between Black and white households is still almost as wide as it was in 1970.
This session dives into how Zillow’s brand purpose – to make home a reality for more people – informs the brand’s marketing and consumer advocacy efforts, such as addressing fair housing policies and partnering with the White House to make rental costs more transparent. Hear about how your brand can inspire teams to elevate your industry and customer experience.

 

AR: Transforming Social Interactions & Live Events

ARound x Assembly x NRG

with Lenovo and Minnesota Twins

VOTE HERE. 

Join us for a dynamic panel delving into Augmented Reality’s (AR) transformative role in social interactions and live events. Our experts will share AR’s on gaming, live entertainment, and sports with case studies and future forecasts. Learn how businesses leverage AR for enhanced engagement, discover best practices, and uncover emerging trends. We’ll also discuss AR’s role in fostering inclusivity, its challenges, and ethical considerations. Uncover AR’s limitless potential and challenges.

The Future of Spatial Interaction and Storytelling

ARound

with 3lb Games, Medici XD, and Immersive XR Design

VOTE HERE.

The urgency to create equitable communities where all people thrive continues, but most solutions have been slow to bring change. Especially in Minneapolis, which has one of the largest racial wealth gaps in the nation. But a pioneering movement in the city is building a vibrant community that supports business development, celebrates culture and nurtures belonging so Black people can thrive. Hear how this unique approach, fueled by creative, corporate and civic partners, is expected to transform Minneapolis’ reputation while providing a powerful blueprint for change across the country.

Avoiding Performative Advocacy

Assembly

with Frederic Chen, Teach Many, and Mac Cosmetics

VOTE HERE. 

Consumers crave authenticity, seeking brands with shared values that advocate for causes close to their heart. However, there’s a fine line between genuine advocacy and performative gestures that miss the mark. How can brands strike the right balance? In this panel, we’ve gathered a diverse group of top content creators and marketers who have mastered the art of genuine advocacy. They’ll share their insights, experiences, and strategies to help you navigate brand responsibility and ignite meaningful partnerships.

On the Offensive: Can Athletes and Creators Own Their Brands

Code and Theory

with ON_Discourse and Calaxy

VOTE HERE.

You’re a creator, an entertainer, or a famous athlete on, say, the Brooklyn Nets. What does ownership of your brand mean? How do you monetize it in the digital landscape? The answers aren’t so simple. Join Spencer Dinwiddie, NBA star and Co-founder of Calaxy, a groundbreaking platform empowering creators, and Solo Ceesay, Co-founder of Calaxy, for a contrarian discussion about brand ownership today. Led by Dan Gardner, Executive Chairman of Code and Theory, the panel will cover trends, challenges, and opportunities that arise when athletes and fans embrace the creator economy.

Vital Signs of Hope: Optimism for AI in Healthcare

Code and Theory

with Hoag and Sutter Health

VOTE HERE.

Detecting signs of diseases, earlier.
Personalizing care, at scale.
Cost savings, consistently.
These are the realities of AI and healthcare. But there’s whispers throughout the industry about AI upending operations and spurring job loss. The truth is — it may be all of the above.
This contrarian panel chooses optimism.
Hear from leaders at Sutter Health, Hoag and Code and Theory as they examine how harnessing the power of AI, analytics, and innovative technologies can deliver positive, lasting change that our healthcare is in desperate need of.

 

Don’t Say ‘Diversity.’ What Inclusion Actually Sounds Like

Code and Theory

VOTE HERE.

Is your brand offending your audience? You may not think so, but did you know the term “diverse” centers whiteness as the norm? Historically excluded groups are all too familiar with these nuances and it’s past time that marketers caught up. Join ‘Words Up: Inclusive Writing Guide’ co-author Kirstyn Nimmo to learn how to resonate with wider audiences and protect your brand, while discussing 10 layers of identity (e.g. race, ability, gender, sexuality, age & more.) Attendees will be invited to inform the guide’s third update by sharing their thoughts on inclusive and exclusive language.

The Future of Fishing is Female: Transforming an Old Pastime

Colle McVoy

with Recreational Boating & Fishing Foundation, Conde Nast, and Aritzia

VOTE HERE.

Fishing may be one of America’s oldest pastimes, but a great many Americans don’t feel welcomed into the sport, especially women. That is changing drastically through an innovative program transforming the way fishing is perceived. Using proprietary data showing the profound impact of the sport on women and girls, as well as unprecedented partnerships with influential creators, media brands and publishers like Hypebae, Vanity Fair and Forbes, fishing is getting a reputation refresh. Hear about the strategies and insights that are making it trend and grow with younger and diverse audiences.

 

Why More Brands Should Be Leveraging Co-Creation Strategies

Crispin Porter + Bogusky x Hunter

with Kids of Immigrants and Diageo

VOTE HERE.

How did a whiskey made in Scotland but loved in Latin America recruit the next generation of Hispanic American drinkers? Buchanan’s built a brand that’s become the fastest growing Scotch* by celebrating the rich duality of the Hispanic American community with a creative strategy driven and made by the target consumer for the target consumer. By adding consumers into the equation across all touch points, Buchanan’s has learned more about the communities they serve while cultivating a space for authentic storytelling, led by the people that know best.
*Source: Combined Nielsen + NABCA

 

How to Decarbonize Creativity and Create Clean

GALE

with Clean Creatives, Brown Girl Green/Green Jobs Board, and Lush Fresh Handmade Cosmetics

VOTE HERE.

We want to introduce the movement to shift creativity away from working with major polluters and into a creative climate-positive future. Greenwashing for polluters can harm clean tech companies and clean brands, and impacts the ability to recruit diverse young talent. However, there is a growing movement inside the ad, PR, and creator industries to support the climate transition – and it is making a major impact.

In three fireside chats, we’ll talk with creative leaders about how taking real action on the climate crisis is integral to their creative work, and building stronger businesses.

 

 

Business Is Addicted to Advertising

Redscout

with Bombas and Lands’ End

VOTE HERE.

The ease and low cost of advertising has distorted the way business is run.
– It is allowing undifferentiated propositions to continue to grow by replacing the users they lose with new ones.
– It has fueled the growth of new-wave single product DTC businesses that are incapable of diversifying and compete for the same millennial consumers.

And across the consumer economy, it is focussing too much resources on user acquisition and away from user experience and value creation.

Lastly it is shaping a consumer economy fueled by unsustainable consumption that is destroying the planet.

 

 

Athlete as a Brand: Creating Authentic Connections

Stagwell

with Back to Our Roots and I AM ATHLETE

VOTE HERE.

Athletes today are building businesses, nonprofits, and creating identities that go well beyond the court, field and stadium. They’re interested in having meaningful conversations with brands that want to invest dollars not just in the person’s athletic success, but in who they are and what they stand for. Brands will learn best practices to create authentic relationships with athletes while driving new value for consumers. And athletes will walk away with a new playbook for how they can make the most out of their own personal brand.

Client Panels We’re Rooting For:

Allison+Partners

AFSP: 

The Lifesaving Power of Media and Entertainment

Niantic: 

Spatial Computing and the Web: Bridging Mobile to Headset

X, Alphabet’s Moonshot Factory: 

Rethinking the Electric Grid – the World’s Largest Machine

New Blue Economy: Shifting Our Relationship with the Ocean

Moderna: 

AI is all the rage. Why we should be talking about quantum.

Automating for Inclusivity: Healthcare’s Greatest Opportunity

Telly: 

The Most Powerful Four Letter Word in Marketing (Free!)

Grammarly: 

Self-Regulation Is The Future of Responsible AI

WEKA: 

Pedal to the Metal: Why VFX Is Moving to The Cloud

HPE: 

Fixing the Postpartum Healthcare Crisis

Esports Gets an AI-Fueled Assist

Saving the Planet From AI

Driscoll: 

Innovating Ag: Technology transforms our oldest industry

The Future of Flavor: Science, Trends & Innovation

The Production Board:

CRISPR Will Feed Us All

New Culture:

Food for Thought: How to Transform the Way We Feed the World

Quizlet:

SXSW EDU: Generative AI & the Fight for the Future of Education

SKDK

Forward Majority:

Strategic Stamina: Politics, Sports, and Start-ups Playing the Long Game

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Originally Released On

PR Newswire

CONTACT:

For Investors:

Ben Allanson

ir@stagwellglobal.com

NEW YORK, Aug. 9, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced that Mark Penn, chairman and CEO, will participate in a fireside chat at the upcoming Citigroup Global Technology Conference (New York City) on Friday, Sept. 8, at 8:15 AM ET. Penn will also be available for 1×1 meetings with investors. To schedule a meeting, please reach out to ir@stagwellglobal.com.

Visit this page to view upcoming investor events and programming from Stagwell.

About Stagwell 

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com. 

Contact 
Ben Allanson
ir@stagwellglobal.com

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