By

Assembly on August 2, 2022

Originally Released On

PR Newswire

CONTACT:

Sarah Arvizo
Stagwell
pr@stagwellglobal.com 

NEW YORK, Sept. 30, 2022 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, announced its second-annual sponsorship of Advertising Week New York, the world’s largest annual gathering of marketing, media, and technology leaders. Stagwell will host two panels on the Advertising Week New York stage, sharing insider insights into the implications for brands of the explosion of political media spending and fresh insights from a new global survey on brand fandom. 

The panels will feature experts from Stagwell’s flagship omnichannel media agency Assembly and leading technology, content, and culture insights firm National Research Group (NRG):  

• Buzz & Devotion: The Fan Economy That Makes the Niche Mainstream in Today’s Culture – Monday 10/17 @ 1:15p: Fan culture has a powerful impact on a brand’s ascension into relevance, power and popularity. Informed by new, original research, we will bring brand experts from McDonald’s together with NRG to explore the pathways for brands to successfully build and activate a fan community. Insights from NRG’s latest thought leadership research will combine with lessons learned from the birthplace of fandom — sports and entertainment — to unlock powerful insights that help brands connect and grow their most devout and influential customers. 
• Talk Politics to Me: Why Every Brand Today Needs a Dose of Political Know-How– Thursday 10/20 @ 1:15p:  Political is THE media story of Q4 2022, and it’s never been a more critical time for all advertisers to know the rules of the game.  Join Assembly, a global omnichannel media agency – with an only-of-its-kind full-service political strategy and media practice – and experts from Lyft and SambaTV for a discussion on the path forward for brands in a politically charged media environment and the convergence of political, advocacy, and commercial advertising.  

Also at Advertising Week New York:  

In addition to staged programming, Stagwell is proud to partner with Brand Innovators to deliver access to intimate thought leadership with leading CMOs and agency experts. Sign up to follow along with insights and other content from Advertising Week New York.  

About Stagwell 

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com. 

CONTACT:

Adam Wise
KWT Global
awise@kwtglobal.com

Voter confidence in United States government institutions remains largely unchanged, according to a new survey by the Society of Presidential Pollsters at the George Washington University. However, significant majorities feel the U.S. economy and the nation as a whole are going in the wrong direction. While nearly three-quarters of Americans believe in the importance of bipartisan policy-making, a majority also believe public institutions are becoming increasingly politicized.

Views on the performance of key government institutions shifted modestly compared to last year’s survey. Voters are evenly split on whether the presidency is working and three-fifths feel Congress is not working, figures that barely budged compared to the 2021 poll. 57% of voters said the Supreme Court is working, a 2-point decline from last year and an 8-point decline since 2020. Although a majority of voters believe the Department of Justice and the FBI are performing well, the Bureau suffered a 6-point drop in confidence, while the DOJ’s performance numbers fell 4%. A slim majority of voters claim federal law enforcement agencies have become politically weaponized. Around two-thirds of voters feel democracy is under assault.

“Across a broad range of questions in this survey — from Constitutional values to the latest hot-button squabble — the responses of American voters display a profound concern with the state of our politics and the functioning of our governmental institutions,” Christopher Arterton, professor emeritus of political management and founding dean of the GW Graduate School of Political Management, said.

A strong but declining share of American voters consider bipartisanship to be a crucial component of our democracy. 71% of voters believe it is critically important for both parties to agree on major policy changes, a 7-point slide from last year’s poll, and approximately three-quarters of voters believe the bipartisan system of governing is no longer working. While nearly 9 in 10 voters over the age of 65 view bipartisanship as indispensable, just under 6 in 10 of those between the ages of 18 and 34 feel the same way.

“Almost two thirds believe that both the Congress and the Presidency are becoming more politicized and a majority think the same of many executive branch agencies,” Arterton said. “Two-thirds say that party leaders serve their party’s interest over the national interest, and almost three-quarters believe that politicians in Washington are not willing to compromise.”

The survey also questioned voters about issues that will likely influence November’s midterm elections. 34% of voters, including 60% of Republicans, still falsely claim the 2020 election was stolen from former President Donald Trump. 65% of voters, including 49% of Democrats, think there were at least some minor vote counting problems in the 2020 election. 51% of surveyed voters called President Biden’s decision to cancel student loan debt an improper use of executive power. Half of voters say executive orders in general are being increasingly abused and 56% say our system needs more checks and balances. 52% of voters feel the Supreme Court was right to make abortion and same-sex marriage constitutional rights, a considerable decline from the 2020 survey, largely due to a precipitous drop in Republican support.

HarrisX, on behalf of the Society of Presidential Pollsters, conducted the online survey from September 8 – 9, 2022. 1,851 registered voters participated in the survey. Results were weighted for age within gender, region, race or ethnicity, income, education, political party, and political ideology where necessary to align them with their actual proportions in the population. The margin for error was +/- 2.3%.

The complete results from the survey can be found here. Professor Arterton and Society of Presidential Pollsters founder Mark Penn will discuss the survey results on Wednesday, September 14, at 12:30 PM. If you would like to attend the event at the George Washington University Milken Institute School of Public Health, please RSVP to Danny Parra at dparra@gwu.edu. The event will also be live streamed on the GSPM Facebook page.

The George Washington University established the Society of Presidential Pollsters in 2010. The Society acts as a membership organization for the select group of people who have served as public opinion advisors to the President of the United States. The Society aims to collect and preserve records of the polling conducted on behalf of the White House over the last eight decades.  

Originally released on

CONTACT:

Sarah Arvizo
Stagwell
pr@stagwellglobal.com 

OVERTURN OF ROE VS. WADE INCREASES LIKELYHOOD TO VOTE DEMOCRATIC, BUT STUDENT DEBT RELIEF HAS LITTLE NET EFFECT ON DEMOCRATS’ OUTLOOK

MOST AMERICANS WANT A NEUTRAL SPECIAL MASTER AFTER DOJ’S TRUMP RAID AND THEY OPPOSE BIDEN CALLING MAGA REPUBLICANS AN EXISTENTIAL THREAT TO THE COUNTRY

NEW YORK and CAMBRIDGE, Mass. – Stagwell (NASDAQ: STGW) today released the results of the September Harvard-CAPS Harris Poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll.

President Joe Biden’s approval rating remains underwater at 41% and inflation is still the biggest concern for voters, over half of whom say the Inflation Reduction Act is more likely to increase rather than decrease inflation. But the midterms are competitive, with the Congressional ballot split at 51% Democrat, 49% Republican.

Results also show the FBI’s raid of Donald Trump’s residence has not hurt the standing of the former president, whom voters would still pick in a presidential election over Joe Biden if the 2024 election were held today,. Americans are evenly split on whether the raid was politically motivated, but a clear majority, 58%, think appointing a special master to review the documents taken by the Department of Justice is reasonable.

Other topics surveyed in this month’s poll include voter views on Biden’s Philadelphia speech and his criticism of MAGA Republicans, which is seen as divisive; the president’s student debt cancellation which has received a lukewarm reception ahead of the midterms; and voters’ call for a special prosecutor to investigate the Hunter Biden laptop story. Download key results here.

“The dynamics for a Republican surge are here but the Democrats have held the dam as the midterms remain a dead heat,” said Mark Penn, Co-Director of the Harvard-CAPS Harris Poll and Stagwell Chairman and CEO. “The Democrats’ most recent moves may have killed their momentum, though, as most Americans disapproved of Biden’s speech calling MAGA Republicans a threat to the country. His executive order canceling student debt has not attracted new voters, either. Americans want less politicization, not more.”

DEMOCRATS HOLD THE DAM AS INFLATION REMAINS TOP CONCERN

• Biden’s approval has ticked up slightly to 41% as voter sentiment on his administration’s handling of inflation and unemployment improve.
• The generic Congressional ballot remains tight, 51-49 in favor of the Democrats.
• Inflation remains the biggest concern for both Democrats and Republicans, followed by abortion rights for Democrats and immigration for Republicans.
• The Inflation Reduction Act faces skepticism: 53% of voters believe it will increase inflation.

DOJ RAID SPLITS THE COUNTRY WITHOUT HURTING TRUMP

• After the DOJ raided Mar-a-Lago, Trump is still the 2024 favorite: 6 in 10 GOP voters would pick Trump if the Republican presidential primary were held today. Trump would win the presidential election against Biden or Kamala Harris if it were held today.
• The raid is dividing Americans: Voters are evenly split on whether the Mar-a-Lago search was required by DOJ protocols or a politically motivated use of force, and whether the DOJ took more documents than the warrant allowed.
• Americans want the DOJ to use other methods: 60% think that if the DOJ wanted Trump’s documents, it should have asked a judge to order it through open court rather than use a search warrant to seize them. 58% think the appointment of a special master to assess what the DOJ took is reasonable.

BIDEN’s SPEECH ON MAGA REPUBLICANS IS UNPOPULAR AS AMERICANS WORRY ABOUT DIVIDING THE COUNTRY

• Biden’s September 1 speech in Philadelphia, in which he called Trump and MAGA Republicans a threat to the country, is viewed as divisive: 56% of voters, including 62% of Independents, opposed it.
• But Biden’s new rhetoric may motivate the base: 73% of Democrats think it is not a gross exaggeration to say that there are tens of millions of dangerous MAGA Republicans.
• Most Americans want Biden to be a unifying figure: 60% say a speech such as his September Philadelphia address divides and holds back the country, and 55% think Biden should be unifying the country instead.
• More Americans are concerned about the socialist left rather than MAGA Republicans gaining power, 55-45.

AMERICANS WANT TO INVESTIGATE THE HUNTER BIDEN LAPTOP STORY

• The Hunter Biden laptop story is not going away: 59% of Americans think the laptop story is genuine, not Russian disinformation. 63% of voters think the FBI helped suppress the story by telling tech companies it could be Russian disinformation.
• Americans are suspicious of the investigation process: 55% think the DOJ and FBI are slow-walking the Hunter Biden investigation to protect President Biden.
• 63% of voters think the DOJ should appoint a special prosecutor to investigate the Biden laptop.

BIDEN’S STUDENT LOAN RELIEF DOES NOT AFFECT MANY AMERICANS OR MAKE THEM WANT TO VOTE DEMOCRATIC

Americans are evenly split on Biden’s cancellation of up to $20,000 of debt for couples making up to $250,000.

• Only 17% of Americans say they will be personally helped by the program.
• Voters are skeptical of Biden’s method: 56% think it was wrong of Biden to act without Congress, and 52% think his executive order will ultimately be deemed unconstitutional.
• Debt relief is having little net effect on voters’ likelihood to vote Democratic: 35% say it will make them more likely to vote blue, but 37% say it will make them less likely.

The September Harvard-CAPS Harris Poll survey was conducted online within the United States from September 7-8, 2022, among 1,854 registered voters by The Harris Poll and HarrisX. ​ Follow the Harvard CAPS Harris Poll podcast at https://www.markpennpolls.com/ or on iHeart Radio, Apple Podcasts, Spotify, and other podcast platforms.

About The Harris Poll

The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations, and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.

About the Harvard Center for American Political Studies
The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of U.S. politics.  Governed by a group of political scientists, sociologists, historians, and economists within the Faculty of Arts and Sciences at Harvard University, CAPS drives discussion, research, public outreach, and pedagogy about all aspects of U.S. politics. CAPS encourages cutting-edge research using a variety of methodologies, including historical analysis, social surveys, and formal mathematical modeling, and it often cooperates with other Harvard centers to support research training and encourage cross-national research about the United States in comparative and global contexts. More information at https://caps.gov.harvard.edu/.

CONTACT

hello@stagwellglobal.com

SIGN UP FOR OUR INSIGHTS BLASTS

Mark Penn is the CEO of Stagwell and a longtime pollster and strategic advisor. He’s a former senior executive at Microsoft and has advised politicians including Bill Clinton and Tony Blair.

Mark and Auren discuss Mark’s books Microtrends and Microtrends Squared, in which Mark identified minor demographic trends and predicted their outsized impact on society and the economy. Mark gets into the mechanics of good opinion polling and breaks down the major differences between political and consumer polling, and how internet polling is affecting the industry. They also discuss Stagwell and Mark’s digital-first strategy for disrupting the old-school advertising holding companies. 

World of DaaS is brought to you by SafeGraph. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren and Mark at @Mark_Penn.

CONTACT

hello@stagwellglobal.com

SIGN UP FOR OUR INSIGHTS BLASTS

Originally released on

The Society of Presidential Pollsters Founder Will Discuss “American Government in the 21^st Century” Annual Poll Results

WASHINGTON D.C. – Sept. 7, 2022 – Stagwell (STGW) Chairman and CEO Mark Penn will be a featured speaker at The George Washington (GW) University’s “Reinvigorating Democracy” event next Wednesday, Sept. 14, 2022. The GW Graduate School of Political Management (GSPM) Society of Presidential Pollsters will reveal the results of the latest “American Government in the 21st Century” annual survey, that takes the pulse of the American people on a wide range of issues related to how elected officials and public institutions are serving them.

As the society’s founder, Penn will discuss his analysis in conversation with GSPM Founding Dean Christopher Arterton, followed by a question-and-answer session. The panel is part of the GSPM’s “Reinvigorating Democracy” one-day event on the future of politics from practitioners on the Hill.

The panel will take place 12:30-1:40 p.m. at the Milken Institute School of Public Health. Interested attendees can register here.

To hear more on the latest in political insights, please visit the “Harvard Harris Poll Debrief with Mark Penn and Bob Cusack” podcast, in which Penn and The Hill Editor-in-Chief Bob Cusack discuss the latest Harvard CAPS / Harris Poll (Harvard’s Center for American Political Studies and Harris Insights and Analytics), released monthly.

About Stagwell

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com. 

 Media Contact:
Sarah Arvizo
pr@stagwellglobal.com

CONTACT

hello@stagwellglobal.com

SIGN UP FOR OUR INSIGHTS BLASTS

A Blueprint for Creating Equitable Communities

Colle McVoy

VOTE HERE.

The urgency to create equitable communities where all people thrive continues, but most solutions have been slow to bring change. Especially in Minneapolis, which has one of the largest racial wealth gaps in the nation. But a pioneering movement in the city is building a vibrant community that supports business development, celebrates culture and nurtures belonging so Black people can thrive. Hear how this unique approach, fueled by creative, corporate and civic partners, is expected to transform Minneapolis’ reputation while providing a powerful blueprint for change across the country.

The Future of Deaf Representation in Entertainment 

National Research Group

VOTE HERE.

The popularity of the film “CODA” sparked a new conversation about representation of the Deaf community in entertainment – authenticity on screen, inclusivity among writers, producers, and actors, and accessibility within the industry at large. Deaf West Theatre, the most prominent nonprofit organization focusing on Deaf-centered storytelling, has partnered with National Research Group, a global insights and strategy firm, to find out how those in the Deaf community really feel about the current state of representation and accessibility in entertainment. This session will highlight findings from an in-depth research study; feature video from a roundtable of prominent Deaf actors, directors, writers, and more; and provide insights on how to move forward to build a more inclusive industry.

Snoop, Martha, and the New Blend of Wine Consumers 

Observatory

VOTE HERE.

Wine has a reputation for needing a mature palate to fully appreciate. But why, with older millennials turning 40, is wine’s popularity continuing to decline? How does the wine industry compete with spirits, craft beer and hard seltzers to reach a diverse and younger (over 21) audience? By partnering with pop culture icons Snoop Dogg and Martha Stewart and leaning into trendier blends, 19 Crimes has reinvented the wine industry’s appeal to younger consumers. Snoop’s Cali Red achieved the number one single selling wine in pacesetter history and is bringing new consumers at an unparalleled rate. Join 19 Crimes, Observatory, and Snoop Dogg’s agent, Nick Adler, as they discuss how to attract new consumers despite radically changing consumers attitudes toward alcohol preferences.

Chief Digital Officers Transforming Health Care

YML

VOTE HERE.

Chief Digital Officers are responsible for increasing their team’s speed and agility, making an impact quickly, and shipping products more frequently. Does any of that scream health care to you? Well — maybe not historically, but this new crop of CDOs are changing the game. Hear from Rita Khan, CDO at Mayo Clinic, Prat Vemana, CDO at Kaiser Permanente, and Chris Waugh, Chief Innovation Officer at Sutter Health — all of whom are building the digital health experiences of more than 25M Americans. Interviewed by Ashish Toshniwal, Founder and CEO at YML, hear how these CDOs are shaping the future of patient-first experiences using cutting edge technology, design and product strategy.

72andSunny

VOTE HERE.

We’re in the midst of a ‘movement moment,’ a period of rapid change punctuated by incredible hardships and economic, social and political instability. All of this can take a serious toll on employee well-being and presents organizations with a host of challenges that have no easy solution. Join agency EDI Leaders as they discuss how they’ve responded to the crises we all face and how they’ve found ways to support employees through these polarizing times.

VOTE HERE.

The standard for professionalism has been dictated by a singular perspective for decades, so it’s no surprise that agencies and brands alike are struggling to evolve the corporate culture to suit a more diverse, inclusive workforce. Join us as we discuss where companies are falling short on their DEI promises and how we can rebuild the workplace of the future.

Originally released on

NEW YORK, (August 16, 2022) – Stagwell’s (NASDAQ: STGW) PRophet, the first-ever AI-driven PR pitch platform built by and for PR professionals that predicts media interest and sentiment before you pitch, today announced the hiring of Charlie Tulip as Enterprise Account Executive and Kendra Lewellyn as the company’s Digital Marketing Manager, both moves that seek to further meet customer demand for the  growing AI platform.

Tulip, PRophet’s latest addition to its sales team, brings over 20 years of B2B sales experience. No stranger to the technology space, Tulip has worked with a number of hugely successful, high growth software startups, and will bring his expertise to increase PRophet’s growing number of enterprise customers.

“A rising number of PR execs are seeing and realizing the value AI can bring to a media relations team’s productivity and performance,” said Andrew Meranus, EVP of Sales for PRophet. “Charlie’s addition comes at a perfect time of growth for the PRophet team and of the customers we serve, and I couldn’t be more excited about the future he’ll help us achieve with new enterprise accounts.”

Lewellyn, who comes to PRophet with a decade of digital marketing and design experience, will drive the the company’s global marketing strategy across all of its digital platforms, including LinkedIn, Twitter, TikTok, SEM, SEO and email campaigns. Additionally, Lewellyn will be a key player in boosting subscriptions to PRophet’s innovative software via its monthly ‘pay-as-you-go’ subscription offering, which makes the platform easily accessible to PR professionals while avoiding long-term payment commitments. Lewellyn joins PRophet after five years as the Digital Marketing Manager at software solutions company Pedigree Technologies. In that role, she led on digital marketing strategy and designed, managed, and maintained the company’s websites, blog SEO/SEM, and PPC advertising programs, while also advancing the company’s social media presence.

“Kendra will be key to driving demand for our monthly users, ultimately landing and expanding them into enterprise customers,” said Aaron Kwittken, PRophet founder and CEO. “Her content creation, digital marketing, design and PR experience make her a perfect for for this role. We’re thrilled to welcome Kendra to our team and eager to collaborate with her.”

In addition, PRophet has hired its first Business Development Representative, Ian Brand. Brand will support PRophet’s overall sales efforts and will advise on business strategy and planning. Before joining PRophet, Brand served as an account manager at Insight Media Labs (IML), a company specializing in digital advertising for local television stations and agencies.

Both agency and brand representatives interested in learning how PRophet can dramatically improve performance of their media relations efforts, can contact PRophet at sales@prprophet.ai to learn about subscription options and to request a demo. For more information on PRophet, visit www.prprophet.ai.

About PRophet

PRophet is the first-ever A.I.-driven data-as-a-service (DaaS) platform designed by and for the PR community that samples past stories to better predict future media interest, sentiment, and spread through natural language processing and machine learning. PRophet is a product within the Stagwell Marketing Cloud, a proprietary suite of SaaS and DaaS tools built for the in-house marketer, spanning campaign ideation to activation and analysis. PRophet is owned by Stagwell, and was founded by marketing industry thought leader and entrepreneur Aaron Kwittken alongside former political strategist, technologist, and author Mark Penn, Chairman and CEO of Stagwell. To learn more, visit prprophet.ai.

About Stagwell

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

###

Media Contact

Adam Wise

KWT Global

awise@kwtglobal.com

Originally released on

Other key findings (Click here for Executive Summary and here for Presentation) include:

 CLBP Has Significant Impact on Mobility and Long-term Negative Impact on Life

• More than half (53%) say CLBP has had a major or moderate negative impact on their quality of life
• More than one third of CLBP sufferers (36%) report their CLBP is “severe”, “very severe”, or the “worst pain possible”
• 44% report that they’ve been experiencing CLBP for 5 years or more
• New Mobility Index, based on survey data, shows significant drop (~20 points on a scale of 0 to 100) in CLBP sufferers’ ability to move, with the highest drop seen among those in their 50s

Lack of Knowledge About CLBP Causes and Need for Better Treatment Options and Hope

• More than one-third of CLBP sufferers (37%) have never been told by a healthcare professional what causes their CLBP, despite 86% strongly or somewhat agreeing that it is important to know the specific cause so their CLBP can be managed effectively
• Only 2 in 5 (39%) have ever been told that CLBP can be caused by lumbar spinal stenosis (LSS), a condition often caused by an enlarged ligament compressing spinal nerves⁸
• Four out of 5 CLBP sufferers (82%) experience at least one symptom consistent with LSS, yet nearly 4 out of 5 (78%) do not know an enlarged ligament can cause CLBP
• The vast majority (84%) say they wish there were better treatment options for their CLBP
• 78% have accepted CLBP as part of their life, despite treatment advances that might help address the cause of CLBP 

“These survey results demonstrate that people with chronic low back pain are suffering greatly over long periods of time, and many have resigned themselves to living in a debilitated state,” said Kathy Steinberg, Vice President of Media and Communications Research at The Harris Poll. “The fact that more than a third are not being told what is causing their pain, such as LSS or an enlarged ligament, makes it more difficult to treat that pain. It is also alarming that opioid use is still high in people with back pain while other treatments such as minimally invasive procedures are not playing more of a role given the latest treatment guidelines.⁷ Taken together, these findings suggest more awareness is needed to help people determine the cause of their pain and an appropriate treatment regimen to help them find relief.”

Mobility Index and Findings
The landmark survey data was also used to generate a Mobility Index, based on survey participants’ ratings of their overall mobility; ability to do specific physical activities; and level of agreement with statements about mobility, pain, physical limitations, and ability to complete everyday tasks. The scores on the individual items were combined so that the Mobility Index ranged from zero (no mobility) to 100 (the highest level of mobility).

The overall results show that the average Mobility Index is 57.0 for CLBP sufferers vs. 76.4 for adults without CLBP. This approximate 20-point difference is consistent across most decade age groups, with the highest drop among those in their 50s, underscoring that this debilitating disease progresses with age and the importance of early intervention. Further, Harris Poll ran step-wise regression to isolate the individual impacts of nearly a dozen common chronic diseases (e.g., obesity, diabetes, osteoarthritis, rheumatoid arthritis, and stroke), and CLBP was the leading cause of reduced mobility (see chart above; See also Full Report here). As indicated in the chart above, individuals with CLBP have their Mobility Index score reduced by almost 15 points solely due to their chronic low back pain, meaning that, of the 20-point gap in Mobility Index between those with CLBP and those without CLBP, nearly 15 points is due to CLBP alone.

“As people age, it can be difficult to assess what mobility challenges are a normal part of aging or a condition that may be treatable, such as chronic low back pain,” said Peter Pryzbylkowski, MD, a contributor to the Mobility Matters Survey and Board Certified Pain Specialist and Anesthesiologist from Relievus Pain Management. “People with CLBP can visit knowyourbackstory.com to learn more about their condition and the Mobility Index. An especially important step is to see a spine health physician to decide on a treatment plan and get moving again.”

Methodology for Mobility Matters: Chronic Low Back Pain in America and the First-Ever Mobility Index
The Mobility Matters: Landmark Survey on Chronic Low Back Pain in America and Mobility Index was conducted online in the United States by The Harris Poll on behalf of Vertos Medical among 5,020 adults ages 18+, including 1,521 adults who currently experience chronic low back pain and/or sciatic pain, i.e., back pain that runs into the hips and legs (“CLBP sufferers”). The survey was conducted May 12 – May 20, 2022.  Data were weighted where necessary by age, gender, race/ethnicity, region, education, household income, household size, and marital status to bring them in line with their actual proportions in the U.S. adult population, allowing estimates of the prevalence and magnitude of survey responses to be extrapolated to this population.

Respondents for this survey were selected from among those who have agreed to participate in our surveys. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data are accurate to within +/- 1.7 percentage points using a 95% confidence level for the total sample of U.S. adults, and +/- 3.0 percentage points using a 95% confidence level for CLBP sufferers. This credible interval will be wider among subsets of the surveyed population of interest. All sample surveys and polls, whether or not they use probability sampling, are subject to other multiple sources of error which are most often not possible to quantify or estimate, including, but not limited to coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Due to weighting, computer rounding and/or the acceptance of multiple responses, percentages may not add to 100%.

About The Harris Poll
The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.

About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

About Vertos Medical, Inc.
Vertos Medical Inc. is a medical device company committed to developing innovative, minimally invasive treatments for lumbar spinal stenosis (LSS). mild®, its proprietary technology, is a safe and minimally invasive outpatient procedure designed to restore space in the spinal canal through an incision smaller than the size of a baby aspirin. Learn more at www.Vertosmed.com.

References

¹ Meucci RD, Fassa AG, Faria NM. Prevalence of chronic low back pain : systematic review. Rev Saude Publica. 2015;49:1. doi:10.1590/S0034-8910.2015049005874
² Shmagel A, Foley R, Ibrahim H. Epidemiology of Chronic Low Back Pain in US Adults: Data From the 2009-2010 National Health and Nutrition Examination Survey. Arthritis Care Res (Hoboken). 2016;68(11):1688-1694. doi:10.1002/acr.22890
³ Barbour KE, Helmick CG, Boring M, Brady TJ. Vital Signs: Prevalence of Doctor-Diagnosed Arthritis and Arthritis-Attributable Activity Limitation—United States, 2013–2015. Morb Mortal Wkly Rep 2017;66:246–253. doi: 10.15585/mmwr.mm6609e1.
⁴ Centers for Disease Control and Prevention. National Diabetes Statistics Report. Available: https://www.cdc.gov/diabetes/data/statistics-report/index.html. Accessed June 18, 2022.
⁵ HealthLine. Heart Disease: Facts, Statistics, and You. Available: https://www.healthline.com/health/heart-disease/statistics#Who-is-at-risk?. Accessed June 18, 2022.
⁶ Centers for Disease Control and Prevention. Acute low back pain. Available: https://www.cdc.gov/acute-pain/low-back-pain/index.html. Accessed July 21, 2022.
⁷ Deer TR, Grider JS, Pope JE, et al. Best Practices for Minimally Invasive Lumbar Spinal Stenosis Treatment 2.0 (MIST): Consensus Guidance from the American Society of Pain and Neuroscience (ASPN). J Pain Res. 2022;15:1325-1354. Published 2022 May 5. doi:10.2147/JPR.S355285
⁸ Hansson T, Suzuki N, Hebelka H, Gaulitz A. The narrowing of the lumbar spinal canal during loaded MRI: the effects of the disc and ligamentum flavum. Eur Spine J. 2009;18(5): 679-686. Doi:10.1007/s00586-009-0919-7.

CONTACT:
Sarah Arvizo
pr@stagwellglobal.com

SOURCE Stagwell Inc.