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As we look to the future of marketing, one thing is certain: Artificial Intelligence (A.I.) will play a major role in shaping the industry. From generative A.I. revolutionizing the way we approach creativity to predictive A.I. providing unprecedented insights and analytics, the potential of A.I. in marketing is vast and exciting.  

But what exactly does the next decade hold for this rapidly evolving field? We asked some of the top minds across Stagwell, including leaders from the Stagwell Marketing Cloud, PRophet, Code and Theory, Colle McVoy, Yamamoto, Concentric Health Experience, and Vitro, to share their predictions and insights on the future of A.I. in marketing.  

A.I. Won’t Eat the World – But it Will Give Consumers Time and Brands Opportunity

Mansoor Basha, Chief Technology Officer, Stagwell Marketing Cloud

“AI and ML are at the forefront of driving digital transformation across industries and will undoubtedly continue to do so. In a 2011 op-ed, Marc Andreessen observed an environment in which software was increasingly becoming king, famously stating that ‘software is eating the world.’ His observation came about a decade after the peak of the 1990s dot-com bubble as companies like Facebook and Skype were booming. Looking to the next decade, I believe that AI and ML will be eating the world, changing the way we work, live, and interact with brands. 

I predict that as AI technology changes everything around us—with things like driverless cars and more efficient, sustainable systems—consumers will have more time on their hands. This will give brands the opportunity to leverage more pointed channels to reach audiences that have more free time to participate. AI will find brands’ ideal audiences and reach consumers in the right place at the right time, especially as AR and VR go mainstream. 

And as the hype around ChatGPT and generative AI simmers down, marketing teams will become more comfortable adopting a wide range of AI tools that help them build powerful workflows that drive innovation, aid in decision making, and create new business models. ChatGPT will be an entry point for many marketing teams as they look for relevant ways to use new technologies in their day-to-day work.”
 

Enhance, Not Replace

Aaron Kwittken, Founder and CEO, PRophet

“Generative AI, while not perfect, is the needle that pierced the veil of doubt and fear amongst marketers when it comes to adopting AI technology. The current limitations are only encumbered by the lack of data needed to make it more performative. 

When paired with the right inputs, this technology will make marketers more efficient by enabling them to create base content faster and better, freeing them up for higher value tasks like editing and strategy deployment. In addition to content creation for press releases, social posts, pitches, marketing collateral, blogs, and more, I see this technology as a huge aid when it comes to legal and compliance issues, especially when working with third parties like influencers and celebrity spokespeople.

Make no mistake, though, the downsides will need to be managed. 

Generative AI may reduce the need for junior staff; could be used as an accelerant to create and spread mis and disinformation; and could make professionals more complacent, less creative, and more transactional. This is where it will be on marketers to get creative about how they use this tool to enhance their current activities, not replace them.” 

The Key Word with A.I.? Enablement

Dan Gardner, Code and Theory Co-Founder and Executive Chairman

“At the moment, where we will see AI transformation is in how we conduct business. While traditional creative shops may be focused on stunts and activations, I believe the key word here is ‘enablement,’ and how the technology allows businesses to do what they haven’t been able to do before.

Where the technology is built into systems that yield long-term results. What this looks like exactly, we still do not know for certain, but I do know that technology at its best is when it has the power to drive meaningful change in people’s lives.” 

Watch Out for A.I.’s “WordPress” Era

Yamamoto Digital Team

In the end it’s not the technology that sells, it’s the story it tells.”  

Welcome to AI as shiny new toy, with machine learning, natural language processing and open access combining to create a sandbox for early adopters. Expect showy, public activations (e.g. Ryan Reynolds reading an AI-generated script for Mint Mobile) as well as backstage experimentation. We marketers will find it hard to pass on an instant first draft of everything we do.  

Then AI enters its WordPress phase. Smaller players will benefit from “good enough” templates that auto-generate content. Meanwhile experts will game AI’s limitations to circumvent the inevitable commoditization.  

There are also threats. To brand safety. To copyright laws. To beliefs about creativity. We’ll have hard conversations about everything from unconscious bias to criminal misuse. Then, in ten years, full impact. We imagine a golden age of hyper-targeted, account-based marketing. We also predict AI depreciating the value of individual assets a la Napster killing the compact disc. Expect real people to respond with bespoke, humanistic, artisan campaigns.   

Finally, a confession. That tasty quote at the top? ChatGPT wrote it. The prompt: Crystalize the future of AI in the haunted, optimistic voice of Don Draper. How’d we do?  

Sturgeon’s Law

Tom Sullivan, CEO, Vitro

RESPONSE TO YOUR PROMPT, FROM CHAT GPT (195 words) 

AI is already revolutionizing marketing…and this continue over the next decade. A big step will be through the use of machine learning algorithms to analyze consumer data and make more targeted, personalized recommendations. This will likely include personalized email campaigns, targeted social media ads, and customized product recommendations on e-commerce sites.

Or course…there are chatbots and virtual assistants. These tools allow companies to interact with customers in real-time, providing immediate support and assistance. They will also be able to handle routine tasks, freeing up human customer service reps to handle more complex inquiries. As time marches on these will continue to get better (and seem even more human). 

AI will also have a major impact on content marketing, as machine learning algorithms will be able to analyze consumer data and create more effective content. This could include personalized blog posts, videos, and other types of content that are more likely to engage and convert consumers. 

Overall, the use of AI in marketing is likely to increase efficiency, reduce costs, and improve the customer experience. Whilst there may be some initial disruptions as companies adopt these new technologies, the long-term benefits are likely to be significant. 

RESPONSE TO YOUR PROMPT, FROM TOM (195 words) 

See above. It’s so generative. It’s Sturgeon’s Law (90% of everything is crap). My guess is…AI will generate at least 50% of marketing assets/thinking. It’ll probably all be pretty smart…pretty good. But when it gets to emotional storytelling, powerful creative…it’ll be just like people, generating a lot of “crap”. AI is digital. Digital is binary. Zeroes and Ones. Blacks and whites. Much of creativity comes from the muted tones, the instincts and intuitions…the random brain synapses that live in the grays. I’ve spent a lot of time playing with AI in several arts (music, writing, imagery). Some of it really interesting, and maybe even gives bits of inspiration…but so much of it is just a mashup of elements we’ve seen before. Usually…you can tell AI was the ghost in the machine, right away.  

These are relatively early days, and they are super exciting…but here are three watchouts that come to mind:  racial biases and presenting incorrect information as true fact. And…look at the “open” in Open AI. It seems to be claiming that everything is open source. So I wonder; will I will end up being a windfall for intellectual property attorneys? Time will tell.   

The InkWell is Half Full for Copywriters

 

John Neerland, VP, Group Creative Director, Colle McVoy

Over the past month, ChatGPT has hit the world, the industry and advertising copywriters in particular, like a ton of virtual bricks.  

The reaction from writers I’ve talked to has ranged from cautious pessimism to downright dread. Gallows humor abounds. One writer quipped that it might finally be time to get HVAC certified.  

But I’m choosing, for now, to see the inkwell as half full. Just like Photoshop didn’t eliminate art directors and designers, ChatGPT won’t make copywriters obsolete.   

Out of the gate, ChatGPT is only as good as the inputs it receives. And even then, ask it to write headlines for a specific product or brand and you get a list that feels more like 50s newspaper retail ads than the One Show.   

So, if it isn’t pumping out pencil-worthy lines just yet, how can copywriters harness ChatGPT (and not be trampled by it)? Some initial ways include using it to get over blank page syndrome, getting unstuck from one idea or approach, exploring new tones and styles, making copy more search friendly and speeding up the more mundane writing tasks to free up time for more interesting ones.   

Over the next decade, my hope is that copywriters find ways to leverage AI not only as a technological aid to make their work easier and more efficient, but a tool to help make their ideas bigger and their writing better than they’ve ever imagined. Or maybe that’s just what the bots want us to believe. 

—-

This piece is part of Stagwell’s Marketing Frontiers content series on Artificial Intelligence. Visit this page to view other perspectives and work from Stagwell’s global teams on A.I.

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CONTACT:

Sarah Arvizo
Stagwell
pr@stagwellglobal.com 

NEW HOUSE SPEAKER KEVIN MCCARTHY EMERGES WITH MODERATE CONSERVATIVE IMAGE FROM THE SPEAKERSHIP FIGHT, NOT FAR RIGHT

OVERWHELMING MAJORITY (OVER 8 IN 10 VOTERS) WANTS CONGRESS TO PASS LEGISLATION THAT SECURES SOCIAL SECURITY

TWO-THIRDS OF VOTERS SUPPORT COMPROMISE IMMIGRATION REFORM THAT SECURES THE BORDER AND HELPS DACA RECIPIENTS

NEW YORK and CAMBRIDGE, Mass., Jan. 20, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW) today released the results of the January Harvard CAPS / Harris Poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX.

President Joe Biden’s approval rating remains stable but underwater at 42%. Ahead of the looming debt ceiling fight, 63% of voters want Congress to raise the limit but with restraints on future spending. Download key results from the poll here.

“Most voters think that the Biden classified documents are a serious issue and there is bipartisan support to investigate what happened, and whether the Biden team was aware of this issue before the midterms,” said Mark Penn, Co-Director of the Harvard-CAPS Harris Poll and Stagwell Chairman and CEO. “The Biden White House has so far appeared flat footed on this issue.”

Added Penn: “Most voters also want Democrats to come to the table on debt ceiling negotiations because their frustrations over what they see as runaway spending are boiling over. Biden and the Democrats will need to act strategically as we head into the 2024 election cycle.”

BIDEN’S CLASSIFIED DOCUMENTS CONCERN MOST AMERICANS, INCLUDING DEMOCRATS

  • 64% of voters, including 44% of Democrats, think the presence of classified documents in several unsecure locations is a “serious” breach of national security.
  • Over 7 in 10 voters support both the House of Representatives and the FBI investigating how these documents were misplaced.
  • Half of voters, including one-third of Democrats, think the DOJ treated Biden’s classified documents case more leniently than Donald Trump’s.
  • 74% of voters, including two-thirds of Democrats, support the Attorney General’s appointment of a special prosecutor for the Biden documents case.

VOTERS SIDE WITH REPUBLICANS ON DEBT CEILING NEGOTIATIONS AND SPENDING RESTRAINTS

  • Americans care greatly about default: 69% of voters, including over two-thirds of each party, think a temporary debt default would be a “huge issue.”
  • When given the size of the national debt ($31 trillion), 63% of voters want Congress to raise the debt limit only with restraints on future spending.
  • Americans side with the GOP on negotiations: 61% of voters, including a slim majority of Democrats themselves, think the Democrats should cave to prevent a default.

KEVIN MCCARTHY EMERGES WITH MODERATE IMAGE FROM THE SPEAKERSHIP FIGHT

  • 78% of voters see McCarthy as moderate or conservative, not far right.
  • 53% of voters, including a majority of both parties, think McCarthy will work with Democrats to create bipartisan legislation.

SUPPORT FOR SOCIAL SECURITY AND IMMIGRATION LEGISLATION UNITES AMERICANS

  • 85% of voters, including 88% of Republicans, want legislation that secures Social Security for two more decades.
  • Two-thirds of voters, including 62% of Republicans, want compromise immigration legislation that strengthens the border but also gives DACA recipients a path to citizenship.

AMERICANS ARE SPLIT ON NON-COMPETES BUT WANT MORE CRYPTOCURRENCY REGULATION

  • 60% of Democrats support and 60% of Republicans oppose the prospect of an FTC executive order that would ban all non-compete agreements.
  • A majority of voters want more regulation on cryptocurrencies and consumer privacy/security on the Internet, but less or equal regulation on marijuana.

The January Harvard CAPS / Harris Poll survey was conducted online within the United States from January 18-19, 2023, among 2,050 registered voters by The Harris Poll and HarrisX. Follow the Harvard CAPS Harris Poll podcast at https://www.markpennpolls.com/ or on iHeart Radio, Apple Podcasts, Spotify, and other podcast platforms. 

About The Harris Poll & HarrisX

The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations, and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.

HarrisX is a technology-driven market research and data analytics company that conducts multi-method research in the U.S. and over 40 countries around the world on behalf of Fortune 100 companies, public policy institutions, global leaders, NGOs and philanthropic organizations. HarrisX was the most accurate pollster of the 2020 U.S. presidential election.

About the Harvard Center for American Political Studies

The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of U.S. politics. Governed by a group of political scientists, sociologists, historians, and economists within the Faculty of Arts and Sciences at Harvard University, CAPS drives discussion, research, public outreach, and pedagogy about all aspects of U.S. politics. CAPS encourages cutting-edge research using a variety of methodologies, including historical analysis, social surveys, and formal mathematical modeling, and it often cooperates with other Harvard centers to support research training and encourage cross-national research about the United States in comparative and global contexts. More information at https://caps.gov.harvard.edu/.

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By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from The Harris Poll, a Stagwell agency.

Among the highlights of our weekly consumer sentiment tracking (fielded Jan. 13-15):

ECONOMIC WORRIES EDGE BACK UP:

Today, 88% of Americans are concerned about the economy and inflation – up 4 points from last week and the same level as two weeks ago.

  • 82% worry about a potential U.S. recession (up 1 point)
  • 80% about U.S. crime rates (no change)
  • 74% about affording their living expenses (up 2 points)
  • 72% about political divisiveness (down 5 points)
  • 65% about the War on Ukraine (down 7 points)
  • 59% about a new COVID-19 variant (down 1 point)
  • 48% about losing their jobs (down 2 points)
THE OPPOSITE OF QUIET QUITTING:

What’s the opposite of quiet quitting? Seems that “quietly up-working” is the new thing. Our poll with Yoh signals a willingness among some employees to prove their worth and ensure job security in the face of economic and workplace downturns.

  • Today, 48% of Americans are worried about losing their jobs.
  • 29% say they are more likely to go above and beyond by taking on a new project, learning new skills or undergoing additional training to position themselves as an asset to their employer.
  • 22% are willing to work more hours than are required of them without receiving additional compensation.
  • At the same time, 23% are just as likely to consider working for a new company as staying at their current organization.
  • 29% are more likely to seek work outside their current to supplement their current income.
DO IN-OFFICE EMPLOYEES HAVE THE EDGE?:

Do in-office employees have an advantage over their working-remotely counterparts? Most Americans think they do, according to our survey with the American Staffing Association.

  • 56% believe employees who work exclusively in-office have a competitive advantage over their fully remote counterparts when it comes to raises, bonuses and promotions.
  • Despite this, less than half (48%) of workers report they are working completely in-person, 28% are working on a hybrid schedule, and 24% are fully remote.
  • 51% of women employees said they work fully on-site, compared with 44% of men.
  • Employed parents (33%) of children under the age of 18 were more likely to work a hybrid schedule, while the majority of those without minor children work on site full-time (51% versus 43% remote).
  • 46% feel pressured to work during their time off.
  • 44% would be willing to take a pay cut if it meant they had greater freedom to work remotely.
  • 40% are worried about layoffs at their company during the next six months.
KITCHEN NOW MOST LOVED ROOM IN THE HOUSE:

COVID transformed kitchens into workspaces, study halls and entertainment centers for cooped-up families – and made them the most popular room in the house, according to our survey with Bertazzoni.

  • Three out of four homeowners (75%) say they use the kitchen more than any other room in their home.
  • What are homeowners looking for in a new kitchen? 84% want sustainable products.
  • Some also want bling – with “prep kitchens” becoming one of the hottest new premium kitchen trends. Overall, 42% of homeowners saying they would want a second kitchen in their home if money were no object.
  • That jumps to 61% among those aged 18 to 44.
ICYMI:

In case you missed it, check out some of the thought-leadership and happenings around Stagwell making news:

As always, if helpful, we would be happy to provide more info on any of these data or insights. Please do not hesitate to reach out.

 

Thank you.

 

 

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By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from The Harris Poll, a Stagwell agency.

Among the highlights of our weekly consumer sentiment tracking (fielded Jan. 6-8):

ECONOMIC WORRIES MODERATE:

Today, 84% of Americans are concerned about the economy and inflation – down 4 points from last week.

  • 81% worry about a potential U.S. recession (down 3 points)
  • 80% about U.S. crime rates (down 4 points)
  • 77% about political divisiveness (no change)
  • 72% about affording their living expenses (down 3 points)
  • 72% about the War on Ukraine (down 1 point)
  • 60% about a new COVID-19 variant (down 1 point)
  • 50% about losing their jobs (down 4 points)
IN-PERSON SHOPPERS RETURN:

Nearly half of Americans are looking for a bargain – and more are planning to shop in person this year versus last. Those are among the insights in our survey with DailyPay and Dollar Tree.

  • 44% are more likely to prioritize shopping for bargains in store compared to last year.
  • Overall, 67% of Americans plan to spend either the same or more in 2023 as they did in 2022 on retail purchases.
  • 73% plan to shop the same or more in person this year.
  • When it comes to Americans’ preferences regarding purchasing items in-store versus online: 81% prefer in-store for furniture, 69% in-store for home goods, 65% in-store for apparel, 65% in-store for sporting goods and 59% in-store for electronics.
NOT YOUR PARENTS’ RETIREMENT:

To most Americans, retirement is not their parents’ retirement. Rather than a destination, it’s become a new journey, based on our survey with Edward Jones and Age Wave.

  • 55% of pre-retirees and retirees ages 45 and older say that retirement today is best described as “a new chapter in life” versus the 27% who view it as “a time for relaxation.”
  • When asked how today’s retirees view their parents’ retirement, 42% said it was “a time for relaxation” and only 22% described it as “a new chapter in life.”
  • Half of retirees say they are “reinviting themselves in their retirement,” particularly women (53% versus men at 47%).
  • 72% say they are now “able to realize their hopes and dreams.”
  • At the same time, retirement isn’t without worries: Pre-retirees and retirees ages 45+ are worried about their physical health (49%), healthcare costs (34%), unexpected expenses (32%) and economic conditions (32%).
DRY JANUARY GROWS:

Dry January continues to grow in popularity – with better health and weight loss the prime motivators, according to our survey with Go Brewing.

  • 79% of Americans who consume alcohol said they considered participating in Dry January this year.
  • The top motivators include a desire to be healthier (52%), lose weight (35%) and the ability to focus better on personal or work goals (33%).

 

AIR TRAVEL TURBULENCE:

Southwest Airlines has some work to do to repair its reputation after cancelling flights during the busy holiday travel season, our survey with AdAge

  • 45% of Americans have a worse opinion of the airline since before the meltdown.
  • That dissatisfaction rises to 52% among people who have recently traveled with Southwest.
  • 41% of respondents say they are less likely to travel with Southwest now compared to before the mass cancellations
ICYMI:

In case you missed it, check out some of the thought-leadership and happenings around Stagwell making news:

 

As always, if helpful, we would be happy to provide more info on any of these data or insights. Please do not hesitate to reach out.

 

Thank you.

 

 

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CONTACT:

Brandon Dixon
brandon.dixon@stagwellglobal.com 

DESANTIS WOULD BEAT TRUMP IN A PRIMARY HEAD-TOHEAD THAT INCLUDES GOP-LEANING INDEPENDENTS

 

TWO-THIRDS OF AMERICANS WANT STRICTER IMMIGRATION CONTROLS WHEN TOLD THE EXTENT OF BORDER CROSSINGS

NEW YORK and CAMBRIDGE, Mass., Dec. 16, 2022 /PRNewswire/ — Stagwell (NASDAQ: STGW) today released the results of the December Harvard CAPS / Harris Poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX.

Joe Biden’s approval rating remains steady at 42% as two-thirds of Americans think inflation is still increasing. Ron DeSantis continues his ascent as the poll shows him defeating Biden in a 2024 matchup for the first time.

Strong majorities of voters think Twitter shadowbanned users and engaged in political censorship during the 2020 election. Seventy percent also want new national laws protecting users from corporate censorship. Download key results from the poll, which includes more on free speech, immigration, and inflation, here.

“Americans continue to show they are looking for new leaders. Ron DeSantis strengthens his grip as the Republican alternative to Donald Trump, and Elon Musk is in some ways the new Trump as the outsider taking on the establishment,” said Mark Penn, Co-Director of the Harvard-CAPS Harris Poll and Stagwell Chairman and CEO. “Americans also want more information: they are buying the Musk argument that there is an information chokehold in this country, whether by Big Tech, government, or mainstream media.”

AMERICANS THINK INFLATION IS INCREASING AND WILL LINGER

  • 66% of voters think inflation is increasing, and 61% of voters think inflation will continue for at least another year.
  • But Americans see economic troubles easing slightly: the percentage of voters who think the economy is heading in the right track and who are optimistic about their lives next year both increased by 3 points.
  • Voters are split on whether Biden’s policies caused inflation.

IT’S NOW A TWO-WAY GOP RACE BETWEEN TRUMP AND DESANTIS

  • Trump is still the GOP frontrunner in an open field: 48% of GOP voters would choose him in a primary, compared to 25% for DeSantis.
  • But in a GOP head-to-head, DeSantis defeats Trump by 4 points if GOP-leaning Independent voters are included; Trump wins the head-to-head by 10 points among only GOP voters.
  • For the first time, the poll shows DeSantis defeating Biden in a 2024 matchup, by 4 points; Trump would also defeat Biden by 5 points.

VOTERS BELIEVE TWITTER ENGAGED IN POLITICAL CENSORSHIP AND ARE ROOTING FOR ELON MUSK

  • Americans believe in the Twitter Files revelations: 64% think Twitter was secretly shadow banning users, and 64% also think Twitter engaged in political censorship during the 2020 election.
  • Americans like Elon Musk: 61% think Musk is trying to clean up Twitter from abuses, and his personal favorability is 8 points above water.
  • The Hunter Biden laptop story continues to generate controversy: 61% of voters think Twitter’s decision to ban tweets about the laptop was based on political bias; but 42%, including a majority of Democrats, believe the laptop is Russian disinformation.
  • 70% of voters, including strong majorities across the political spectrum, support new national laws protecting internet users from corporate censorship.

AMERICANS THINK ILLEGAL IMMIGRATION IS A SERIOUS ISSUE BUT DON’T KNOW THE NUMBERS

  • Voters are concerned about the effects of Biden’s immigration policies: 67% think they have encouraged illegal immigration, and 57% think they are increasing the flow of drugs and crime.
  • Americans are unfamiliar with the extent of illegal immigration: 64% correctly said the number of illegal border crossings has increased under Biden, but the median voter underestimated that number by a factor of 10 (250-500 thousand vs. 2-3 million).
  • Two-thirds of Americans want Biden to issue stricter policies to reduce the flow of illegal immigrants, when told the actual number of illegal crossings in the last year (over 2.75 million).

The December Harvard CAPS / Harris Poll survey was conducted online within the United States from December 14-15, 2022, among 1,851 registered voters by The Harris Poll and HarrisX. Follow the Harvard CAPS Harris Poll podcast at https://www.markpennpolls.com/ or on iHeart Radio, Apple Podcasts, Spotify, and other podcast platforms. 

 

 

About The Harris Poll

The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations, and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.

 

About the Harvard Center for American Political Studies
The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of U.S. politics. Governed by a group of political scientists, sociologists, historians, and economists within the Faculty of Arts and Sciences at Harvard University, CAPS drives discussion, research, public outreach, and pedagogy about all aspects of U.S. politics. CAPS encourages cutting-edge research using a variety of methodologies, including historical analysis, social surveys, and formal mathematical modeling, and it often cooperates with other Harvard centers to support research training and encourage cross-national research about the United States in comparative and global contexts. More information at https://caps.gov.harvard.edu/.

 

Media contact
Brandon Dixon
pr@stagwellglobal.com

SOURCE Stagwell Inc.

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Originally Published On: 

PR Newswire

CONTACT:

Sarah Arvizo
pr@stagwellglobal.com 

DEMOCRATS BEAT MIDTERM EXPECTATIONS DUE TO STRONG TURNOUT

 

CONFIDENCE IN THE DIRECTION OF THE COUNTRY REMAINS LOW AND BIDEN’S APPROVAL IS FLAT AT 43 PERCENT

 

DESANTIS’ 2024 PROSPECTS IMPROVE WITH 20 POINT SHIFT AWAY FROM TRUMP AMONG GOP VOTERS

NEW YORK and CAMBRIDGE, Mass. , Nov. 21, 2022 /PRNewswire/ — Stagwell (NASDAQ: STGW) today released the results of the November Harvard CAPS / Harris Poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX. Download key results from the poll here.

The poll shows that Democrats outperformed expectations in the midterms as they closed the turnout gap by taking advantage of early voting and driving their core issues of protecting democracy and abortion to be most salient after the economy. On the Republican side, Florida governor Ron DeSantis emerged as a big winner – his support in a 2024 GOP primary increased by 11 points among GOP voters while Donald Trump’s fell 9 points. Nevertheless, Trump still leads the Republican primary choice with 46% support among GOP voters.

Looking ahead to the new government, a strong majority of voters want to curb Congressional spending, and support for Ukraine is fracturing as Republicans and Independents increasingly soften on the rising price tag of supporting the war.

“The midterms didn’t change much, but Democrats did better than many expected because they had the better turnout operation, especially in early voting, and because they successfully put Trump on the ballot – everywhere except for Florida,” said Mark Penn, Co-Director of the Harvard-CAPS Harris Poll and Stagwell Chairman and CEO. “The biggest lesson of the midterms is that swing voters do count – the parties have exhausted their bases, and looking ahead to 2024, the country needs someone who, like Ron DeSantis did in Florida, can achieve unity.”

 

 

MIDTERM RESULTS

DEMOCRATS MADE UP THE TURNOUT DEFICIT

  • Democrats closed the gap from the pre-election poll which had Likely Voters +3 for the GOP and Registered Voters tied 50-50
  • Democrats took advantage of the early and absentee vote: 52% of Democrats voted before Election Day, compared to 45% of Republicans.
  • One third of Independents which lean Republican in their choices sat out the election.
  • Democrats successfully highlighted their core issues: the economy was the most important issue across the board (42%), but protecting democracy (18%) and abortion (16%) were next. 
DESANTIS EMERGES AS WINNER WHILE TRUMP TAKES A HIT
    • Among GOP voters, Trump’s support in a 2024 primary fell 9 points to 46%, while DeSantis rose 11 points to 28%.
    • Voters said the biggest winners of the midterm were the Democratic Party (32%) and DeSantis (15%).
    • In a hypothetical 2024 presidential race, DeSantis runs even with Biden and beats Harris by 3 points.
UNHAPPINESS WITH THE DIRECTION OF THE COUNTRY REMAINS IN PLACE
    • President Biden’s approval is flat at 43 percent.
    • A majority of American voters continue to say their financial situation is becoming worse.
    • 4 in 10 voters believe the country is in a recession, and another 4 in 10 think it will be in a recession next year.
AMERICAN PRIORITIES FOR NEXT CONGRESS

VOTERS WANT MODERATE SENSIBLE POLICIES

  • Roughly 80% of voters agree on each of the following: they want to reduce misinformation on the Internet, they want to curb Congressional spending, and they voted out of concern for issues like the economy, crime, and immigration.
  • Voters want the parties to moderate themselves: 62% think the Democrats have moved too far to the left, and 56% think the Republicans have moved too far to the right.

VOTERS EXPECT A SLATE OF INVESTIGATIONS FROM THE NEW HOUSE

  • Voters want more clarity on possible political bias: Strong majorities think the House should investigate the Hunter Biden laptop (65%), whether technology companies have been censoring political speech (74%), and whether politics have been affecting the FBI’s actions (77%).
  • The January 6 committee continues to be unpopular: 62% of voters want the House to end it.

UKRAINE SUPPORT IS SOFTENING

  • Support for costly aid packages is decreasing among Republicans and Independents: 61% of Republicans and 59% of Independents oppose providing another $27 billion in aid to Ukraine.

The November Harvard-CAPS Harris Poll survey was conducted online within the United States from November 16-17, 2022, among 2,212 registered voters by The Harris Poll and HarrisX. Follow the Harvard CAPS Harris Poll podcast at https://www.markpennpolls.com/ or on iHeart Radio, Apple Podcasts, Spotify, and other podcast platforms and sign up to receive the poll monthly at www.harvardharrispoll.com.

About The Harris Poll & HarrisX

The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations, and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.

HarrisX is a technology-driven market research and data analytics company that conducts multi-method research in over 40 countries around the world on behalf of Fortune 100 companies, public policy institutions, global leaders, NGOs and philanthropic organizations. HarrisX was the most accurate pollster of the 2020 U.S. presidential election.

About the Harvard Center for American Political Studies
The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of U.S. politics.  Governed by a group of political scientists, sociologists, historians, and economists within the Faculty of Arts and Sciences at Harvard University, CAPS drives discussion, research, public outreach, and pedagogy about all aspects of U.S. politics. CAPS encourages cutting-edge research using a variety of methodologies, including historical analysis, social surveys, and formal mathematical modeling, and it often cooperates with other Harvard centers to support research training and encourage cross-national research about the United States in comparative and global contexts. More information at https://caps.gov.harvard.edu/.

Media Contact:
Sarah Arvizo
pr@stagwellglobal.com

SOURCE Stagwell Inc.

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Originally Released On

PR Newswire

CONTACT:

Sarah Arvizo
Stagwell
pr@stagwellglobal.com 

Celebrates GALE as part of AOY Shortlist

Stagwell – just 1% of the market – is 20% of the AOY list

Observatory Included on the Small AOY Shortlist

NEW YORK – Dec. 12, 2022 – Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, celebrates its strategic and creative agency Anomaly which has been named U.S. Agency of the Year by Adweek, the American trade publication covering the advertising, marketing, and media industries.

Adweek editors applauded Anomaly’s ‘monster’ year of new business wins, which included 16 accounts ranging from Dunkin’, Vans, and the ‘pitch of the year’: Bud Light U.S. Additionally, Adweek said “the agency’s Super Bowl spot for Meta Quest tugged on our heartstrings.”

Business agency GALE – which continued its trajectory of triple-digit growth in 2022 – was also shortlisted by Adweek as U.S. Agency of the Year, one of only 10 agencies recognized. GALE’s notable 2022 new business wins include H&R Block and Dropbox, and it was earlier named to Adweek’s list of Fastest Growing Agencies for 2022.  

“Our challenger network – just 1% of the market – boasts 20% of Adweek’s prestigious list. We’re proud to celebrate Anomaly as Adweek’s 2022 Agency of the Year. Led by Carl Johnson, Karina Wilsher and great office leaders in New York and Los Angeles, Anomaly lodged a remarkable year of new business growth and creative innovation. I am also excited to see GALE shortlisted for Agency of the Year and proud of Brad Simms and the fast-growing team there,” said Mark Penn, chairman and CEO, Stagwell. “I also want to congratulate Brendan Shields-Shimizu and the Observatory team on their recognition on the Small Agency of the Year short list for continuing to innovate for clients in a variety of formats.”

“If you define and fully commit to what you believe; identify what must remain and must change, what you’re prepared to do, and more importantly not do, then you can make significant progress in a turbulent, unpredictable world. We do and we did,” noted Anomaly co-founder Carl Johnson.

Observatory, based in Los Angeles, was also included on the shortlist in the U.S. Small Agency of the Year category, recognized for selling a variety of work including an action figure of Martha Stewart, two docuseries, a podcast, a film, and a concert. It also received nods for developing 15 sports films for clients as well as creating a sequel to an iconic Chipotle ad.

About Stagwell

Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

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By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from The Harris Poll, a Stagwell agency.

Among the highlights of wave 142 (fielded Nov. 11-13) in our weekly consumer sentiment tracking:

WORRIES MODERATE ACROSS THE BOARD:

Today, 86% of Americans are concerned about the economy, inflation and jobs – down 2 points from last week. In fact, all worries we track moderated this week.

    • 83% worry about a potential U.S. recession (down 1 point)
    • 80% about U.S. crime rates (down 4 points)
    • 72% about political divisiveness (down 3 points)
    • 71% about affording their living expenses (down 5 points)
    • 70% about the War on Ukraine (down 2 points)
    • 56% about a new COVID-19 variant (down 3 points)
    • 45% about losing their jobs (down 3 points)
    • 40% about the Monkeypox outbreak (down 4 points)
INFLATION KEEPS GEN Z LIVING AT HOME:

Inflation and uncertain economic times are keeping more than half of Gen Z living at home with their parents, according to our study with DailyPay.

    • 54% of 18-to 25-year-olds have made the choice to live with their parents given the current economic climate.
    • Only 28% say they are typically able to pay all of their bills on time.
    • 80% feel the economy will either stay the same or decline during the next 12 months.
    • 41% are worried it will be tougher to pay bills due to high inflation, and 38% are concerned it will make buying staples/food more challenging.
    • 78% say they have been able to save less money.
    • One solution: 72% of employed Gen Z members say having access to their pay every day – as opposed to waiting until a scheduled payday – would help them pay bills on time.
LARGE NUMBER OF AMERICANS NOT CONVINCED RACISM IS AN ISSUE:

Despite the toll the pandemic and its economic fallout have had on communities of color during the last two years, more than 40% of Americans today are not convinced that systemic racism exists, according to our “The State of Equity In America” report with U.S. News & World Report.

    • In fact, nearly a quarter of Americans believe there absolutely is not systemic racism in America, while another 17% are unsure.
    • Nearly half (47%) of White Americans remained unconvinced.
    • More than 80% of Black Americans believe it does, as well as more than 70% of Asian or Pacific Islanders and nearly 70% of Hispanics.
    • For business: Only about one fifth to one quarter of respondents believe companies have put in a “very good effort” during the past two years to advance racial equity.
    • Both White Americans and people of color have less trust in government to make meaningful changes in advancing equity and more faith in small businesses, nonprofits, and educational and health care entities.
    • Among people of color, 73% trust small businesses to some degree to advance equity – the highest level of support given to a range of institutions that also included corporations and religious groups – as do 78% of White Americans.
MORE THAN HALF OF AMERICANS READY TO BUY AN EV:

The scales continue tipping toward electric vehicles – with 51% of U.S. adults saying they would like to buy an electric vehicle as their next car, according to our survey with Protocol.

    • Millennials are the most likely to be ready, with 61% saying they want an EV.
    • 72% of all people think EVs will become more common than traditional gas-powered vehicles in their lifetime.
    • We also surveyed consumers on their attitudes toward public transit as an alternative mode of transport. A quarter of all respondents report regularly using public transportation, with the largest segment in the Northeast.
    • 64% view public transportation where they live as trustworthy.
    • 38% of U.S. adults are less willing to use public transportation post-COVID, including 44% of Northeast residents.
    • 46% of Gen Z respondents are less willing to use public transit as a result of the pandemic.
CHARITIES INSULATED FROM INFLATION CUTBACKS:

One in four Americans are increasing charitable giving due to inflation, according to our survey with Vanguard Charitable. In addition, more than half (60%) of American donors say rising inflation is having no impact on their giving.

    • 45% of American donors have an annual charitable giving budget, similar to the year prior (44%).
    • 74% of Americans donated to charity in past 12 months, with younger Americans (ages 18-44) being more likely to say they donated more money than they normally would as a result of inflation, compared to older Americans (ages 45+) (18% for younger versus 8% for older).
    • 86% of Americans who have a charitable giving budget say it is important for them to support charities financially during times of economic uncertainty.
    • Donors who have a charitable giving budget are two times more likely to say they plan to give more than normal compared with donors without a charitable giving budget (20% versus 10%).
ICYMI:

In case you missed it, check out some of the thought-leadership and happenings around Stagwell making news:

As always, if helpful, we would be happy to provide more info on any of these data or insights. Please do not hesitate to reach out.

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Originally Released On

PR Newswire

CONTACT:

Sarah Arvizo
Stagwell
pr@stagwellglobal.com 

Panchawati has joined the Content and Strategy leadership team and will be based in Singapore

NEW YORK and SINGAPORE, Nov. 15, 2022 /PRNewswire/ — National Research Group (NRG), recognized as an insights leader at the edge of technology, content, and culture, today announced that Sushma Panchawati, a veteran insights strategist and emerging markets specialist, has been appointed Senior Vice President, Content & Strategy. She will oversee the firm’s presence in the Asia-Pacific (APAC) region. NRG is part of Stagwell (NASDAQ: STGW), the challenger network built to transform marketing.

In her new role, Panchawati will work closely with both existing and new clients across the streaming, television, and theatrical landscapes, leading brand health, concept evaluation, messaging and positioning, content testing, and creative material testing.

“Now is a really exciting time to be working on the content landscape in Asia-Pacific given the discernible impact it has been having on the world at large for the last decade. I am very excited to help our clients take it to new heights by tapping into the rich multi-cultural tapestry here and to be part of NRG’s journey in the region,” said Panchawati.

Panchawati has more than 15 years of experience working in product and marketing strategy. Most recently, she was part of the founding team at Edvanza, a career advancement partner for young professionals. There, she led the design and delivery of the company’s MVP product proposition, as well as the foundational business and marketing strategy, driving growth in the UK, Africa, and India. Before that, Panchawati led the APAC region for The Sound, a brand strategy and product innovation agency. She has led strategy and research efforts across APAC, EU, Africa, and South America working with brands like Google, Pinterest, Netflix, Amazon, and Apple on their brand launch campaigns, marketing and product strategies, and innovation pipelines.

“With established markets maturing, Asia-Pacific is a region of particular importance for many of our entertainment clients. However, its diverse range of cultures and tastes means that success will depend on bespoke marketing strategies. Sushma’s deep expertise and unique perspective across the region will be invaluable to our clients as they navigate the opportunities ahead,” said Stephen Palmer, President, Content & Strategy.

Panchawati earned her undergraduate degree from Jawaharlal Nehru Technology University and a master of business administration from MICA in India. She is a regular speaker at global conferences like the European Society for Opinion and Marketing Research (ESOMAR), highlighting her experience working across a diverse set of markets and methodologies. She will be based in Singapore.

About National Research Group

National Research Group is a leading global insights and strategy firm at the intersection of entertainment and technology. Rooted in four decades of industry expertise, the world’s leading marketers turn to us for insights into growth and strategy for any content, anywhere, on any device. Working at the confluence of content, culture and technology, NRG offers insights for bold storytellers everywhere. To learn more, please visit www.nationalresearchgroup.com, and follow us on LinkedIn and Instagram.

About Stagwell

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

For NRG:
Mary Moczula
mary.moczula@nrgmr.com 

For Stagwell:
Sarah Arvizo
pr@stagwellglobal.com 

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By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from The Harris Poll, a Stagwell agency.

Among the highlights of wave 141 (fielded Nov. 4-6) in our weekly consumer sentiment tracking:

ECONOMY, INFLATION WORRIES TICK BACK UP:

Today, 88% of Americans are concerned about the economy, inflation and jobs – up 2 points from last week. Worries about affording living expenses, in particular, jumped significantly.

    • 84% worry about a potential U.S. recession (up 1 point)
    • 88% about the economy and inflation (up 2 points)
    • 84% about U.S. crime rates (up 2 points)
    • 76% about affording their living expenses (up 4 points)
    • 75% about political divisiveness (up 1 point)
    • 72% about the War on Ukraine (no change)
    • 59% about a new COVID-19 variant (down 3 points)
    • 48% about losing their jobs (down 6 points)
    • 44% about the Monkeypox outbreak (down 4 points)
AMERICANS REGRET NOT SWITCHING JOBS SOONER:

Job seekers regret not starting their job searches sooner, as layoffs and freezes in tech threaten to expand to other sectors, according to our survey with Bloomberg.

    • 71% of those looking to switch jobs say the job search today is more complicated than anticipated.
    • 63% say they’ve searched for a new job for more than six months, and 48% report applying to more than 50 positions.
    • 72% of job seekers say that companies are acting like they don’t want to hire, including ignoring applications and failing to schedule interviews.
    • 66% say they regret not starting the search sooner, while 63% admit it would have been easier to switch jobs a year or two ago.
    • 51% of job seekers agree that, at this point, they would take nearly any job offer.
TWITTER: A TALE OF MANY VIEWS:

In light of Elon Musk’s Twitter takeover, we find both critics and fans – something brands might want to remember as they consider pausing spending on the platform, according to our survey with USA Today.

    • Female (63%) Twitter users are less likely to support Musk’s ownership than men (70%).
    • Gen Z users also are more likely to believe Musk will hurt Twitter’s product quality (53%), freedom of the press (44%) and free speech on the internet (37%) compared with older users.
    • Both women (28% willing) and Gen Z (35%) would be less willing to pay a monthly subscription fee than men (44%) and Millennials (53%).
    • Yet 67% of Twitter users support Musk owning Twitter, especially Republicans (79%), parents with minor children (74%), urban residents (72%), men (70%) and Millennials (70%).
    • 84% of Americans find free speech on social media important, and the majority of Republicans (57%), men (56%), rural (55%) and white Americans (53%) find it “very important.”
    • Frequent Twitter users, including Republicans (42% versus Democrats at 32%), Millennials (40% versus Gen Z at 26%), men (36% versus women at 26%) and Black Americans (36% versus white at 32%) say they’ll now spend more time on the platform that Musk owns it (versus all Twitter users at 31%).
AMERICANS SAY SMART CITIES DON’T NEED AUTOMOUS TAXIS:

In partnership with Emerging Tech Brew, we found that 87% of city residents found it essential for their city to invest in emerging technologies – but not every resident supports each tech initiative equally.

    • Most intelligent city technologies – such as public WiFi access, 5G wireless access, smart traffic management, facial recognition technology and air quality sensors – has solid support from city residents. The exception is autonomous robotaxi services, which less than half support (43%).
    • Overall, Gen Z and Millennial city residents report being more aware of smart city tech, as well as much more likely to use the tech weekly compared to older residents (Gen Z 44% and Millennials 51% versus Gen X 37% and Boomers 16%).
    • Those in cities with metro areas of less than 1 million tend to view such tech as less critical than their larger-city counterparts.
    • Smaller-city residents also are less likely to view their cities as particularly innovative, with just 16% saying they find their city very innovative, compared to 43% for larger cities.
    • 48% of Boomers said they never use smart city tech, while 27% of Gen X respondents said the same.
    • That compares with only 13% of Millennials and 7% of Gen Z who say they never use smart city tech.
ICYMI:

In case you missed it, check out some of the thought-leadership and happenings around Stagwell making news:

As always, if helpful, we would be happy to provide more info on any of these data or insights. Please do not hesitate to reach out.

 

Thank you.

 

 

 

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