CONTACT:

Adam Wise
KWT Global
awise@kwtglobal.com

Voter confidence in United States government institutions remains largely unchanged, according to a new survey by the Society of Presidential Pollsters at the George Washington University. However, significant majorities feel the U.S. economy and the nation as a whole are going in the wrong direction. While nearly three-quarters of Americans believe in the importance of bipartisan policy-making, a majority also believe public institutions are becoming increasingly politicized.

Views on the performance of key government institutions shifted modestly compared to last year’s survey. Voters are evenly split on whether the presidency is working and three-fifths feel Congress is not working, figures that barely budged compared to the 2021 poll. 57% of voters said the Supreme Court is working, a 2-point decline from last year and an 8-point decline since 2020. Although a majority of voters believe the Department of Justice and the FBI are performing well, the Bureau suffered a 6-point drop in confidence, while the DOJ’s performance numbers fell 4%. A slim majority of voters claim federal law enforcement agencies have become politically weaponized. Around two-thirds of voters feel democracy is under assault.

“Across a broad range of questions in this survey — from Constitutional values to the latest hot-button squabble — the responses of American voters display a profound concern with the state of our politics and the functioning of our governmental institutions,” Christopher Arterton, professor emeritus of political management and founding dean of the GW Graduate School of Political Management, said.

A strong but declining share of American voters consider bipartisanship to be a crucial component of our democracy. 71% of voters believe it is critically important for both parties to agree on major policy changes, a 7-point slide from last year’s poll, and approximately three-quarters of voters believe the bipartisan system of governing is no longer working. While nearly 9 in 10 voters over the age of 65 view bipartisanship as indispensable, just under 6 in 10 of those between the ages of 18 and 34 feel the same way.

“Almost two thirds believe that both the Congress and the Presidency are becoming more politicized and a majority think the same of many executive branch agencies,” Arterton said. “Two-thirds say that party leaders serve their party’s interest over the national interest, and almost three-quarters believe that politicians in Washington are not willing to compromise.”

The survey also questioned voters about issues that will likely influence November’s midterm elections. 34% of voters, including 60% of Republicans, still falsely claim the 2020 election was stolen from former President Donald Trump. 65% of voters, including 49% of Democrats, think there were at least some minor vote counting problems in the 2020 election. 51% of surveyed voters called President Biden’s decision to cancel student loan debt an improper use of executive power. Half of voters say executive orders in general are being increasingly abused and 56% say our system needs more checks and balances. 52% of voters feel the Supreme Court was right to make abortion and same-sex marriage constitutional rights, a considerable decline from the 2020 survey, largely due to a precipitous drop in Republican support.

HarrisX, on behalf of the Society of Presidential Pollsters, conducted the online survey from September 8 – 9, 2022. 1,851 registered voters participated in the survey. Results were weighted for age within gender, region, race or ethnicity, income, education, political party, and political ideology where necessary to align them with their actual proportions in the population. The margin for error was +/- 2.3%.

The complete results from the survey can be found here. Professor Arterton and Society of Presidential Pollsters founder Mark Penn will discuss the survey results on Wednesday, September 14, at 12:30 PM. If you would like to attend the event at the George Washington University Milken Institute School of Public Health, please RSVP to Danny Parra at dparra@gwu.edu. The event will also be live streamed on the GSPM Facebook page.

The George Washington University established the Society of Presidential Pollsters in 2010. The Society acts as a membership organization for the select group of people who have served as public opinion advisors to the President of the United States. The Society aims to collect and preserve records of the polling conducted on behalf of the White House over the last eight decades.  

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CONTACT:

Sarah Arvizo
Stagwell
pr@stagwellglobal.com 

OVERTURN OF ROE VS. WADE INCREASES LIKELYHOOD TO VOTE DEMOCRATIC, BUT STUDENT DEBT RELIEF HAS LITTLE NET EFFECT ON DEMOCRATS’ OUTLOOK

MOST AMERICANS WANT A NEUTRAL SPECIAL MASTER AFTER DOJ’S TRUMP RAID AND THEY OPPOSE BIDEN CALLING MAGA REPUBLICANS AN EXISTENTIAL THREAT TO THE COUNTRY

 

NEW YORK and CAMBRIDGE, Mass. – Stagwell (NASDAQ: STGW) today released the results of the September Harvard-CAPS Harris Poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll.

President Joe Biden’s approval rating remains underwater at 41% and inflation is still the biggest concern for voters, over half of whom say the Inflation Reduction Act is more likely to increase rather than decrease inflation. But the midterms are competitive, with the Congressional ballot split at 51% Democrat, 49% Republican.

Results also show the FBI’s raid of Donald Trump’s residence has not hurt the standing of the former president, whom voters would still pick in a presidential election over Joe Biden if the 2024 election were held today,. Americans are evenly split on whether the raid was politically motivated, but a clear majority, 58%, think appointing a special master to review the documents taken by the Department of Justice is reasonable.

Other topics surveyed in this month’s poll include voter views on Biden’s Philadelphia speech and his criticism of MAGA Republicans, which is seen as divisive; the president’s student debt cancellation which has received a lukewarm reception ahead of the midterms; and voters’ call for a special prosecutor to investigate the Hunter Biden laptop story. Download key results here.

“The dynamics for a Republican surge are here but the Democrats have held the dam as the midterms remain a dead heat,” said Mark Penn, Co-Director of the Harvard-CAPS Harris Poll and Stagwell Chairman and CEO. “The Democrats’ most recent moves may have killed their momentum, though, as most Americans disapproved of Biden’s speech calling MAGA Republicans a threat to the country. His executive order canceling student debt has not attracted new voters, either. Americans want less politicization, not more.”

DEMOCRATS HOLD THE DAM AS INFLATION REMAINS TOP CONCERN

  • Biden’s approval has ticked up slightly to 41% as voter sentiment on his administration’s handling of inflation and unemployment improve.
  • The generic Congressional ballot remains tight, 51-49 in favor of the Democrats.
  • Inflation remains the biggest concern for both Democrats and Republicans, followed by abortion rights for Democrats and immigration for Republicans.
  • The Inflation Reduction Act faces skepticism: 53% of voters believe it will increase inflation.

DOJ RAID SPLITS THE COUNTRY WITHOUT HURTING TRUMP

  • After the DOJ raided Mar-a-Lago, Trump is still the 2024 favorite: 6 in 10 GOP voters would pick Trump if the Republican presidential primary were held today. Trump would win the presidential election against Biden or Kamala Harris if it were held today.
  • The raid is dividing Americans: Voters are evenly split on whether the Mar-a-Lago search was required by DOJ protocols or a politically motivated use of force, and whether the DOJ took more documents than the warrant allowed.
  • Americans want the DOJ to use other methods: 60% think that if the DOJ wanted Trump’s documents, it should have asked a judge to order it through open court rather than use a search warrant to seize them. 58% think the appointment of a special master to assess what the DOJ took is reasonable.

BIDEN’s SPEECH ON MAGA REPUBLICANS IS UNPOPULAR AS AMERICANS WORRY ABOUT DIVIDING THE COUNTRY

  • Biden’s September 1 speech in Philadelphia, in which he called Trump and MAGA Republicans a threat to the country, is viewed as divisive: 56% of voters, including 62% of Independents, opposed it.
  • But Biden’s new rhetoric may motivate the base: 73% of Democrats think it is not a gross exaggeration to say that there are tens of millions of dangerous MAGA Republicans.
  • Most Americans want Biden to be a unifying figure: 60% say a speech such as his September Philadelphia address divides and holds back the country, and 55% think Biden should be unifying the country instead.
  • More Americans are concerned about the socialist left rather than MAGA Republicans gaining power, 55-45.

AMERICANS WANT TO INVESTIGATE THE HUNTER BIDEN LAPTOP STORY

  • The Hunter Biden laptop story is not going away: 59% of Americans think the laptop story is genuine, not Russian disinformation. 63% of voters think the FBI helped suppress the story by telling tech companies it could be Russian disinformation.
  • Americans are suspicious of the investigation process: 55% think the DOJ and FBI are slow-walking the Hunter Biden investigation to protect President Biden.
  • 63% of voters think the DOJ should appoint a special prosecutor to investigate the Biden laptop.

BIDEN’S STUDENT LOAN RELIEF DOES NOT AFFECT MANY AMERICANS OR MAKE THEM WANT TO VOTE DEMOCRATIC

Americans are evenly split on Biden’s cancellation of up to $20,000 of debt for couples making up to $250,000.

  • Only 17% of Americans say they will be personally helped by the program.
  • Voters are skeptical of Biden’s method: 56% think it was wrong of Biden to act without Congress, and 52% think his executive order will ultimately be deemed unconstitutional.
  • Debt relief is having little net effect on voters’ likelihood to vote Democratic: 35% say it will make them more likely to vote blue, but 37% say it will make them less likely.

The September Harvard-CAPS Harris Poll survey was conducted online within the United States from September 7-8, 2022, among 1,854 registered voters by The Harris Poll and HarrisX. ​ Follow the Harvard CAPS Harris Poll podcast at https://www.markpennpolls.com/ or on iHeart Radio, Apple Podcasts, Spotify, and other podcast platforms.

About The Harris Poll

The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations, and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.

About the Harvard Center for American Political Studies
The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of U.S. politics.  Governed by a group of political scientists, sociologists, historians, and economists within the Faculty of Arts and Sciences at Harvard University, CAPS drives discussion, research, public outreach, and pedagogy about all aspects of U.S. politics. CAPS encourages cutting-edge research using a variety of methodologies, including historical analysis, social surveys, and formal mathematical modeling, and it often cooperates with other Harvard centers to support research training and encourage cross-national research about the United States in comparative and global contexts. More information at https://caps.gov.harvard.edu/.

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Mark Penn is the CEO of Stagwell and a longtime pollster and strategic advisor. He’s a former senior executive at Microsoft and has advised politicians including Bill Clinton and Tony Blair.

Mark and Auren discuss Mark’s books Microtrends and Microtrends Squared, in which Mark identified minor demographic trends and predicted their outsized impact on society and the economy. Mark gets into the mechanics of good opinion polling and breaks down the major differences between political and consumer polling, and how internet polling is affecting the industry. They also discuss Stagwell and Mark’s digital-first strategy for disrupting the old-school advertising holding companies. 

World of DaaS is brought to you by SafeGraph. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren and Mark at @Mark_Penn.

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Apple revealed its iPhone 14 models on Wednesday, plus a few other devices, including the very large and rugged Apple Watch Ultra. Before the launch, NRG delved into the minds of likely smartphone buyers, including those eyeing the new iPhone. Read on for:

  • The benefits of launching new smartphones, earbuds, and smartwatches at the same time.

  • How many likely smartphone buyers haven’t picked a brand yet.

  • How people want to pay for their new iPhone.

What Apple unveiled at its “Far Out” event

New features: The iPhone 14 models use satellites for Apple’s new Emergency SOS feature. Far out, indeed. And the Pro models have a Dynamic Island in place of the old “notch,” as well as a 48-megapixel main camera.

Let’s get to the research…

Brand Loyalty

Nearly 48% of consumers polled by NRG said they plan to purchase a new phone in the next 12 months.

Of those, 73% say they have already decided on a brand. Let’s break down that population:

  • 28% know what brand and model they want.

  • 32% know the brand, but are debating which model.

  • 13% know the brand and model, but are waiting for a promotion or deal.

And the 27% who haven’t chosen a brand? They skew a bit older (54% are 45-64).

Accessorize

Among people who plan to buy a new phone in the next 6 months, 31% plan to purchase earbuds at the same time, while 26% plan to purchase a smartwatch. 60% of people who are very or extremely likely to buy the iPhone 14 specifically say they plan to buy at least one peripheral device at the same time. The most popular choices:

  1. AirPods (30%)

  2. Apple Watch (25%)

  3. iPad (18%)

“As we saw with the iPhone 14 announcement, smartphone improvements are becoming increasingly incremental, so selling the broader ecosystem is a good strategy to generate excitement and increase brand loyalty,” says Rob Barrish, Executive Vice President at NRG. “This presents opportunities to bundle and include offers to accessorize soon after purchase.”

Switching wireless providers

After presenting consumers with rumored iPhone 14 features, we found that a direct discount was slightly more compelling than a monthly bill credit, even when the amount of money saved was the same:

  • 25% say they would be very likely to switch wireless carriers for a promotion that promised, “Switch and get $600 off any iPhone 14 model.”

  • 21% say the same about, “Switch and get a $600 credit off your monthly bill (over the course of 24 months).”

Those who were “very likely” to switch for one of the deals were more likely to be younger, male, and own other high-tech devices like wireless earbuds and smartwatches. Overall, however, only 26% of respondents said they had actually switched carriers because of a smartphone deal.

NRG also asked people who were very or extremely interested in buying the iPhone 14 how they wanted to pay for it:

  • 33% said they’d prefer to pay in full.

  • 34% would finance.

  • 24% would use a smartphone upgrade or trade-in program.

Among those planning to finance:

  • 28% would prefer a 12-month plan.

  • 50% would prefer a 24-month plan.

  • 33% would prefer a 36-month plan.

Making the jump

Among iPhone owners looking to buy a new smartphone in the next 6 months, their current phone is an:

  • iPhone 13 (16%)

  • iPhone X (17%)

  • iPhone 12 (19%)

  • iPhone 8 or older (21%)

  • iPhone 11 (24%)

Features consumers want

While consumers said cameras are important, they weren’t among the top 5 features respondents said they considered most when deciding to buy a new smartphone. Those were:

  1. Battery life: 66%

  2. Storage space: 49%

  3. Screen size: 42%

  4. Brand: 42%

  5. Durability: 41%

Interested in more data from this research? Reach out to NRG.

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The Society of Presidential Pollsters Founder Will Discuss “American Government in the 21st Century” Annual Poll Results

WASHINGTON D.C. – Sept. 7, 2022 – Stagwell (STGW) Chairman and CEO Mark Penn will be a featured speaker at The George Washington (GW) University’s “Reinvigorating Democracy” event next Wednesday, Sept. 14, 2022. The GW Graduate School of Political Management (GSPM) Society of Presidential Pollsters will reveal the results of the latest “American Government in the 21st Century” annual survey, that takes the pulse of the American people on a wide range of issues related to how elected officials and public institutions are serving them.

As the society’s founder, Penn will discuss his analysis in conversation with GSPM Founding Dean Christopher Arterton, followed by a question-and-answer session. The panel is part of the GSPM’s “Reinvigorating Democracy” one-day event on the future of politics from practitioners on the Hill.

The panel will take place 12:30-1:40 p.m. at the Milken Institute School of Public Health. Interested attendees can register here.

To hear more on the latest in political insights, please visit the “Harvard Harris Poll Debrief with Mark Penn and Bob Cusack” podcast, in which Penn and The Hill Editor-in-Chief Bob Cusack discuss the latest Harvard CAPS / Harris Poll (Harvard’s Center for American Political Studies and Harris Insights and Analytics), released monthly.

About Stagwell

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com

 Media Contact:
Sarah Arvizo
pr@stagwellglobal.com

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 We’re taking our mission to transform marketing and consumer experiences to Austin in 2023 for SXSW – and pleased to have five agency sessions up for consideration in this year’s Panel Picker from 72andSunny, Colle McVoy, National Research Group, Observatory, YML. From building more equitable communities to cutting-edge conversations with the transformers evolving the digital health ecosystem, the network’s sessions this year are all about when culture-moving creativity meets digital transformation. Read on to learn about the conversations on the voting bloc – and then click through to each session to cast your vote.

Voting takes less than ten seconds:

  • Click through the links to each panel
  • Create an account
  • Click the UP vote in the top right portion of each panel page to vote.

Voting closes on August 21.

See you in Austin!

Comms & Creative in Color: Inclusion, Unlocked

72andSunny

VOTE HERE. 

Diversifying representation is a business imperative in marketing/communications and advertising industries. But for the creative world which shapes & influences the global culture agenda, this is more than business: it’s a non-negotiable future. Both agencies and in-house teams of the industry must evolve from talking about the “why” of this problem to actively creating and carrying out intentional, impactful and sustainable solutions. With a warm, intimate panel of industry titans, we’ll uncover challenges and unlock proven insights and strategies on what it takes to attract, retain and advance Black talent in the communications and creative industries–with values of community at the center. Attendees are invited into dialogue alongside the panel of industry leaders–all are welcome!

A Blueprint for Creating Equitable Communities

Colle McVoy

VOTE HERE.

The urgency to create equitable communities where all people thrive continues, but most solutions have been slow to bring change. Especially in Minneapolis, which has one of the largest racial wealth gaps in the nation. But a pioneering movement in the city is building a vibrant community that supports business development, celebrates culture and nurtures belonging so Black people can thrive. Hear how this unique approach, fueled by creative, corporate and civic partners, is expected to transform Minneapolis’ reputation while providing a powerful blueprint for change across the country.

The Future of Deaf Representation in Entertainment 

National Research Group

VOTE HERE.

The popularity of the film “CODA” sparked a new conversation about representation of the Deaf community in entertainment – authenticity on screen, inclusivity among writers, producers, and actors, and accessibility within the industry at large. Deaf West Theatre, the most prominent nonprofit organization focusing on Deaf-centered storytelling, has partnered with National Research Group, a global insights and strategy firm, to find out how those in the Deaf community really feel about the current state of representation and accessibility in entertainment. This session will highlight findings from an in-depth research study; feature video from a roundtable of prominent Deaf actors, directors, writers, and more; and provide insights on how to move forward to build a more inclusive industry.

Snoop, Martha, and the New Blend of Wine Consumers 

Observatory

VOTE HERE.

Wine has a reputation for needing a mature palate to fully appreciate. But why, with older millennials turning 40, is wine’s popularity continuing to decline? How does the wine industry compete with spirits, craft beer and hard seltzers to reach a diverse and younger (over 21) audience? By partnering with pop culture icons Snoop Dogg and Martha Stewart and leaning into trendier blends, 19 Crimes has reinvented the wine industry’s appeal to younger consumers. Snoop’s Cali Red achieved the number one single selling wine in pacesetter history and is bringing new consumers at an unparalleled rate. Join 19 Crimes, Observatory, and Snoop Dogg’s agent, Nick Adler, as they discuss how to attract new consumers despite radically changing consumers attitudes toward alcohol preferences.

 

Chief Digital Officers Transforming Health Care

YML

VOTE HERE.

Chief Digital Officers are responsible for increasing their team’s speed and agility, making an impact quickly, and shipping products more frequently. Does any of that scream health care to you? Well — maybe not historically, but this new crop of CDOs are changing the game. Hear from Rita Khan, CDO at Mayo Clinic, Prat Vemana, CDO at Kaiser Permanente, and Chris Waugh, Chief Innovation Officer at Sutter Health — all of whom are building the digital health experiences of more than 25M Americans. Interviewed by Ashish Toshniwal, Founder and CEO at YML, hear how these CDOs are shaping the future of patient-first experiences using cutting edge technology, design and product strategy.

 

Navigating Social Justice & Uncertainty at Work

72andSunny

VOTE HERE.

We’re in the midst of a ‘movement moment,’ a period of rapid change punctuated by incredible hardships and economic, social and political instability. All of this can take a serious toll on employee well-being and presents organizations with a host of challenges that have no easy solution. Join agency EDI Leaders as they discuss how they’ve responded to the crises we all face and how they’ve found ways to support employees through these polarizing times.

 

#Cancel(Corporate)CultureCode and Theory

VOTE HERE.

The standard for professionalism has been dictated by a singular perspective for decades, so it’s no surprise that agencies and brands alike are struggling to evolve the corporate culture to suit a more diverse, inclusive workforce. Join us as we discuss where companies are falling short on their DEI promises and how we can rebuild the workplace of the future.

 

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NEW YORK, (August 16, 2022) – Stagwell’s (NASDAQ: STGW) PRophet, the first-ever AI-driven PR pitch platform built by and for PR professionals that predicts media interest and sentiment before you pitch, today announced the hiring of Charlie Tulip as Enterprise Account Executive and Kendra Lewellyn as the company’s Digital Marketing Manager, both moves that seek to further meet customer demand for the  growing AI platform.

Tulip, PRophet’s latest addition to its sales team, brings over 20 years of B2B sales experience. No stranger to the technology space, Tulip has worked with a number of hugely successful, high growth software startups, and will bring his expertise to increase PRophet’s growing number of enterprise customers.

“A rising number of PR execs are seeing and realizing the value AI can bring to a media relations team’s productivity and performance,” said Andrew Meranus, EVP of Sales for PRophet. “Charlie’s addition comes at a perfect time of growth for the PRophet team and of the customers we serve, and I couldn’t be more excited about the future he’ll help us achieve with new enterprise accounts.”

Lewellyn, who comes to PRophet with a decade of digital marketing and design experience, will drive the the company’s global marketing strategy across all of its digital platforms, including LinkedIn, Twitter, TikTok, SEM, SEO and email campaigns. Additionally, Lewellyn will be a key player in boosting subscriptions to PRophet’s innovative software via its monthly ‘pay-as-you-go’ subscription offering, which makes the platform easily accessible to PR professionals while avoiding long-term payment commitments. Lewellyn joins PRophet after five years as the Digital Marketing Manager at software solutions company Pedigree Technologies. In that role, she led on digital marketing strategy and designed, managed, and maintained the company’s websites, blog SEO/SEM, and PPC advertising programs, while also advancing the company’s social media presence.

“Kendra will be key to driving demand for our monthly users, ultimately landing and expanding them into enterprise customers,” said Aaron Kwittken, PRophet founder and CEO. “Her content creation, digital marketing, design and PR experience make her a perfect for for this role. We’re thrilled to welcome Kendra to our team and eager to collaborate with her.”

In addition, PRophet has hired its first Business Development Representative, Ian Brand. Brand will support PRophet’s overall sales efforts and will advise on business strategy and planning. Before joining PRophet, Brand served as an account manager at Insight Media Labs (IML), a company specializing in digital advertising for local television stations and agencies.

Both agency and brand representatives interested in learning how PRophet can dramatically improve performance of their media relations efforts, can contact PRophet at sales@prprophet.ai to learn about subscription options and to request a demo. For more information on PRophet, visit www.prprophet.ai.

About PRophet

PRophet is the first-ever A.I.-driven data-as-a-service (DaaS) platform designed by and for the PR community that samples past stories to better predict future media interest, sentiment, and spread through natural language processing and machine learning. PRophet is a product within the Stagwell Marketing Cloud, a proprietary suite of SaaS and DaaS tools built for the in-house marketer, spanning campaign ideation to activation and analysis. PRophet is owned by Stagwell, and was founded by marketing industry thought leader and entrepreneur Aaron Kwittken alongside former political strategist, technologist, and author Mark Penn, Chairman and CEO of Stagwell. To learn more, visit prprophet.ai.

About Stagwell

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

###

Media Contact

Adam Wise

KWT Global

awise@kwtglobal.com

 

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  • Significant Drop in Mobility Due to Chronic Low Back Pain (CLBP) Demonstrated in New Mobility Index, with Highest Drop Among Those in Their 50s
  • Treatment is Deficient with 15% Currently Taking Opioids Despite CDC Guidelines Noting Inadequate Effectiveness and Inherent Risks
  • Only 5% Utilizing Recommended Minimally Invasive Treatment Options

NEW YORK, Aug. 9, 2022 –  The Harris Poll, a Stagwell (NASDAQ: STGW) agency, announced today complete results from a landmark survey, “Mobility Matters: Chronic Low Back Pain in America,” sponsored by Vertos Medical as part of its national health awareness campaign, Know Your Back Story. The nationally representative survey estimates that more than 72.3 million U.S. adults – 28% of the adult population – suffer from chronic low back pain (CLBP), higher than previously reported1,2,  and greater than arthritis (58.5 million),3  diabetes (37.3 million),4 or heart disease (30.3 million).5  More than three-fourths (76%) say CLBP has interfered with their ability to complete everyday tasks. Treatment for CLBP was shown to be deficient, with too many sufferers taking opioids (15%) despite updated guidelines from the U.S. Centers for Disease Control noting inadequate effectiveness and inherent risks,6 and only 5% utilizing minimally invasive lumbar decompression treatment options which are now considered appropriate for earlier use.7 

Estimated Decrease in Mobility Index Score Due to Each Condition Tested

Other key findings (Click here for Executive Summary and here for Presentation) include:

 CLBP Has Significant Impact on Mobility and Long-term Negative Impact on Life

  • More than half (53%) say CLBP has had a major or moderate negative impact on their quality of life
  • More than one third of CLBP sufferers (36%) report their CLBP is “severe”, “very severe”, or the “worst pain possible”
  • 44% report that they’ve been experiencing CLBP for 5 years or more
  • New Mobility Index, based on survey data, shows significant drop (~20 points on a scale of 0 to 100) in CLBP sufferers’ ability to move, with the highest drop seen among those in their 50s

Lack of Knowledge About CLBP Causes and Need for Better Treatment Options and Hope

  • More than one-third of CLBP sufferers (37%) have never been told by a healthcare professional what causes their CLBP, despite 86% strongly or somewhat agreeing that it is important to know the specific cause so their CLBP can be managed effectively
  • Only 2 in 5 (39%) have ever been told that CLBP can be caused by lumbar spinal stenosis (LSS), a condition often caused by an enlarged ligament compressing spinal nerves8
  • Four out of 5 CLBP sufferers (82%) experience at least one symptom consistent with LSS, yet nearly 4 out of 5 (78%) do not know an enlarged ligament can cause CLBP
  • The vast majority (84%) say they wish there were better treatment options for their CLBP
  • 78% have accepted CLBP as part of their life, despite treatment advances that might help address the cause of CLBP 

“These survey results demonstrate that people with chronic low back pain are suffering greatly over long periods of time, and many have resigned themselves to living in a debilitated state,” said Kathy Steinberg, Vice President of Media and Communications Research at The Harris Poll. “The fact that more than a third are not being told what is causing their pain, such as LSS or an enlarged ligament, makes it more difficult to treat that pain. It is also alarming that opioid use is still high in people with back pain while other treatments such as minimally invasive procedures are not playing more of a role given the latest treatment guidelines.7 Taken together, these findings suggest more awareness is needed to help people determine the cause of their pain and an appropriate treatment regimen to help them find relief.”

Mobility Index and Findings
The landmark survey data was also used to generate a Mobility Index, based on survey participants’ ratings of their overall mobility; ability to do specific physical activities; and level of agreement with statements about mobility, pain, physical limitations, and ability to complete everyday tasks. The scores on the individual items were combined so that the Mobility Index ranged from zero (no mobility) to 100 (the highest level of mobility).

The overall results show that the average Mobility Index is 57.0 for CLBP sufferers vs. 76.4 for adults without CLBP. This approximate 20-point difference is consistent across most decade age groups, with the highest drop among those in their 50s, underscoring that this debilitating disease progresses with age and the importance of early intervention. Further, Harris Poll ran step-wise regression to isolate the individual impacts of nearly a dozen common chronic diseases (e.g., obesity, diabetes, osteoarthritis, rheumatoid arthritis, and stroke), and CLBP was the leading cause of reduced mobility (see chart above; See also Full Report here). As indicated in the chart above, individuals with CLBP have their Mobility Index score reduced by almost 15 points solely due to their chronic low back pain, meaning that, of the 20-point gap in Mobility Index between those with CLBP and those without CLBP, nearly 15 points is due to CLBP alone.

“As people age, it can be difficult to assess what mobility challenges are a normal part of aging or a condition that may be treatable, such as chronic low back pain,” said Peter Pryzbylkowski, MD, a contributor to the Mobility Matters Survey and Board Certified Pain Specialist and Anesthesiologist from Relievus Pain Management. “People with CLBP can visit knowyourbackstory.com to learn more about their condition and the Mobility Index. An especially important step is to see a spine health physician to decide on a treatment plan and get moving again.”

Methodology for Mobility Matters: Chronic Low Back Pain in America and the First-Ever Mobility Index
The Mobility Matters: Landmark Survey on Chronic Low Back Pain in America and Mobility Index was conducted online in the United States by The Harris Poll on behalf of Vertos Medical among 5,020 adults ages 18+, including 1,521 adults who currently experience chronic low back pain and/or sciatic pain, i.e., back pain that runs into the hips and legs (“CLBP sufferers”). The survey was conducted May 12  May 20, 2022.  Data were weighted where necessary by age, gender, race/ethnicity, region, education, household income, household size, and marital status to bring them in line with their actual proportions in the U.S. adult population, allowing estimates of the prevalence and magnitude of survey responses to be extrapolated to this population.

Respondents for this survey were selected from among those who have agreed to participate in our surveys. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data are accurate to within +/- 1.7 percentage points using a 95% confidence level for the total sample of U.S. adults, and +/- 3.0 percentage points using a 95% confidence level for CLBP sufferers. This credible interval will be wider among subsets of the surveyed population of interest. All sample surveys and polls, whether or not they use probability sampling, are subject to other multiple sources of error which are most often not possible to quantify or estimate, including, but not limited to coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Due to weighting, computer rounding and/or the acceptance of multiple responses, percentages may not add to 100%.

About The Harris Poll
The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.

About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

About Vertos Medical, Inc.
Vertos Medical Inc. is a medical device company committed to developing innovative, minimally invasive treatments for lumbar spinal stenosis (LSS). mild®, its proprietary technology, is a safe and minimally invasive outpatient procedure designed to restore space in the spinal canal through an incision smaller than the size of a baby aspirin. Learn more at www.Vertosmed.com.

References

1 Meucci RD, Fassa AG, Faria NM. Prevalence of chronic low back pain : systematic review. Rev Saude Publica. 2015;49:1. doi:10.1590/S0034-8910.2015049005874
2 Shmagel A, Foley R, Ibrahim H. Epidemiology of Chronic Low Back Pain in US Adults: Data From the 2009-2010 National Health and Nutrition Examination Survey. Arthritis Care Res (Hoboken). 2016;68(11):1688-1694. doi:10.1002/acr.22890
3 Barbour KE, Helmick CG, Boring M, Brady TJ. Vital Signs: Prevalence of Doctor-Diagnosed Arthritis and Arthritis-Attributable Activity Limitation—United States, 2013–2015. Morb Mortal Wkly Rep 2017;66:246–253. doi: 10.15585/mmwr.mm6609e1.
4 Centers for Disease Control and Prevention. National Diabetes Statistics Report. Available: https://www.cdc.gov/diabetes/data/statistics-report/index.html. Accessed June 18, 2022.
5 HealthLine. Heart Disease: Facts, Statistics, and You. Available: https://www.healthline.com/health/heart-disease/statistics#Who-is-at-risk?. Accessed June 18, 2022.
6 Centers for Disease Control and Prevention. Acute low back pain. Available: https://www.cdc.gov/acute-pain/low-back-pain/index.html. Accessed July 21, 2022.
7 Deer TR, Grider JS, Pope JE, et al. Best Practices for Minimally Invasive Lumbar Spinal Stenosis Treatment 2.0 (MIST): Consensus Guidance from the American Society of Pain and Neuroscience (ASPN). J Pain Res. 2022;15:1325-1354. Published 2022 May 5. doi:10.2147/JPR.S355285
8 Hansson T, Suzuki N, Hebelka H, Gaulitz A. The narrowing of the lumbar spinal canal during loaded MRI: the effects of the disc and ligamentum flavum. Eur Spine J. 2009;18(5): 679-686. Doi:10.1007/s00586-009-0919-7.

CONTACT:
Sarah Arvizo
pr@stagwellglobal.com

SOURCE Stagwell Inc.

 

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By

Jared Randall,
Web Analytics, GALE  

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A comprehensive digital analytics strategy is vital to running a successful business today. The problem is — it’s not easy to get right. It’s complicated. But it doesn’t need to be. Here are four common problems and solutions to deal with them:

1. Your website or app doesn’t convert as well as you think it should.

You have built what you think is a good website or app after months of planning and development. You have put some marketing dollars behind it to increase acquisition, and you are seeing more people visiting your website or app than ever before. The problem is, they’re not converting as well as you think they should. New users are visiting and not buying your product, service, or signing up for your membership program.

Using tools like Google Optimize or Optimizely can let your users ‘vote’ between two or more options by how they use your website and permanently implement the options they like best. For example, your organization likes a white ‘Buy Now’ button, but your users buy more when the button is blue. You can now make that data-driven informed decision, and everybody wins! Improvement is an iterative process, and we help identify where the friction is and how to optimize those areas with your collaboration.

2. You can’t tell the difference between web and digital analytics.

It is important to understand the  difference between web and digital analytics and the importance of each source or platform in a digital strategy. A customer will interact with your brand through many different avenues; from email to search to social, each digital channel serves a purpose in interacting with your existing and prospective customers. Web and app also have their unique attributes and must be approached differently as well as holistically. 

A customer could interact with a company’s website and its app over their lifecycle, so why treat them as being two different user profiles? By using Google Analytics/Firebase Analytics you can integrate and build robust cross-device and cross-platform measurement plans for web and app platforms, helping to ensure strategies are customer-led.

3. You genuinely don’t know your customers.

Many businesses still don’t know the complete journey a customer takes once they visit their website or app before converting or what prevents a prospective user from converting. In terms of your business’s analytics maturity, you still might be stuck in the descriptive analytics phase and only able to answer questions like ‘What happened?’ but not why it did. It is important to be adaptive with your approach and understand the changing consumer landscape, as customers visit through a growing number of channels and don’t always take the path we want them to take.

With one of GALE’s ecommerce clients, we performed analyses to identify which key pages a customer visits on websites before they convert and where they fall out of the funnel to better understand how their customers interact with their platform. By understanding the most important pages to a user, we were able to set up a paid media strategy around driving users to these pages.

4. You don’t know what story to tell with your data.

You have tracking on your website or app, data is coming into your Google or Adobe Analytics console, and you begin reporting on some metrics you think are your KPIs. But there is no story, just a series of disjointed summary metrics. This could be for a few reasons: your implementation is filled with errors or incorrect data, you don’t know what these metrics say about your website, or you don’t have enough information to create a clear picture.

All data has a story to tell, but you need the right storyteller to extract it, interpret it, and communicate it effectively. It’s important to take time to understand the business, map out the critical interactions a user makes on your website or app, and create a robust plan to get the data you need to share it in a way that tells a story about your users.

Digital Analytics should be, and will continue to be, a part of your organization’s core decision-making tools. We’re continuing to reach further stages of Analytics Maturity as your ‘Good’ digital analytics strategy has become ‘Not Good Enough’ in a few short years. It’s time to be proactive and take control of your future.

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Originally released on

Marketers must embrace the art of political communications, financial discretion and deep insights into their consumers

By: Mark Penn. Published on June 09, 2022

The temperature isn’t the only thing heating up this summer. The next few months promise to be chock-full of potentially divisive issues for corporations as the midterm elections accelerate, the Supreme Court prepares opinions and Congress mobilizes on some of the most hotly contested issues of our age: the 2nd amendment, abortion rights, freedom of speech and more. In the private sector, Elon Musk is taking over Twitter (maybe?), forcing a new chapter in the free speech debate, and the enduring fallout from the Russia-Ukraine conflict promises to refocus how brands tackle geopolitical conflict.

In short, summer 2022 will be a pressure cooker for brands and politics—all happening against the backdrop of bitter partisanship with the two parties duking it out for legislative supremacy in the midterms. What does this mean for you? It means that one group or another is very likely to come knocking and asking you to take their side on these hot-button issues. Sometimes they will add an “or else” to the request. Often it will be an employee petition.

It is clear, especially if you offer a mass-market product, that how you respond may literally determine billions of dollars in revenue and reputation, with the potential to be far more important to the company than its entire marketing spend. While there are some notable exceptions, many times businesses that have forayed into politics have split their consumer bases, cost the company significant points in brand image and plopped them dead center in the middle of big controversies. So how best to navigate today’s environment?

Take a position–if it’s close to your business

First, the closer the issue is to what the company does, the more important it is for the company to take a position. For example, you would expect Boeing to take a position on new regulations that limit commercial airflights because of climate change. The farther removed from what the company does, and that company’s expertise, the more red lights should flash as it considers speaking out. Sometimes there is a safe middle ground. On abortion, for example, offering travel benefits for those seeking an abortion if they wind up in a heavily restricted state is probably a safe response to any abortion ruling because it puts all your employees on an equal footing.

Helping the planet, teaching kids how to read and assisting the community with healthcare are seen as consistent with good company values—as opposed to wading into the mix of the political issues that will be front and center in the midterm elections. Activities predicated on simply “doing good” will always work for almost any company. But that is no defense to employees who want the company to take a strong position on political issues that are more the arena of midterm debates than boardroom conversations.

Assemble a balanced team of consultants

My basic recommendation on how to handle these issues is to have a process in place that rigorously studies all the potential positions your brand can take on the issue. Use research to see what employees, consumers and shareholders think about the issue and your role in it. Assemble a team of a bipartisan consultants—a Democrat, a Republican and a financial communications expert are ideal—to study this and make joint, across-the-aisle recommendations. That is the key to gaining a fair understanding of the potential impact taking a position can have on a business and its stakeholders—both internal and external. In the art of politics, every word counts and often those in business may miss the nuances of political communications. At the same time, relying on experts from just one side of the aisle is a common mistake brands will make. Those consultants will tell you “It’s gonna be great”—and it will be, for the half of your consumer base they represent, while the other half might start throwing your products out of the window.

If you look at the Axios-Harris Poll 100 or the Edelman Trust Barometer—two of the leading indices for corporate reputation—both reported this year that direct involvement in political issues that weren’t explicitly related to a company’s core services proved to be risky business, dragging otherwise “friendly” brands into the din of political discourse. Many of those companies who jumped headlong into furious political debates faced serious setbacks in their ratings with consumers.

Be consistent in your values

What is clear is that consumers are looking for consistency in values. And looking under the hood of recent brand foibles on purpose, the stroke of death is rarely the voicing of an opinion, but that opinion being incongruous with a brand’s stated purpose, key demographics or product alignment. As John Gerzema, co-chair of the Harris Poll, said, “Disney’s about-face shows the reputational hit that comes when the public perceives you as being calculating rather than clear in what you believe in and stand for.” Brands including Nike and Patagonia are clear and consistent in their views and those views have become a core element of their product offerings; this is quite different from the rushed, scattershot positions some CEOs have rushed to put out each time a new issue arises.

It’ll take attunement to the art of political communications, financial discretion and deep insights into your consumers and how they relate to your brand’s stated values to navigate what promises to be a minefield of political pitfalls this summer.

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