Artwork By:

Christian Silva,
Assoc. Creative Director,
Observatory

This Hispanic Heritage Month, Stagwell is giving a platform to creatives across the group to share artwork or content that reflects their cultural heritage. Kicking off this month’s virtual gallery is a window into what Christian Silva, Assoc. Creative Director at Observatory, calls “Peruvian Wakanda.”

Christian began his career 13 years ago in Lima, Peru. During that time, he’s worked with brands such as Marvel, Taco Bell, DC, Hyundai, DirecTV, Toyota, and Coca-Cola. His work has been recognized in major festivals like Cannes Lions, Clio, One Show, and NY Festivals, among others.

Christian shares the inspiration for his art:

“I’ve been exploring and learning with Midjourney’s AI for a bit and I wasn’t only blown away by the results, but also extremely excited to see what we all could achieve as creators.

I also knew that, with my first experiment, I wanted the tool to help me create something that reflects my Hispanic heritage.

When I first tried different approaches, I immediately imagined a futuristic world where the Peruvian Inca Empire grew together with advanced technology and science. The results really amazed me to the point that my friends even called it the “Peruvian Wakanda”.”

Connect with Christian on LinkedIn.

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Robert Sawatzky,
Editor, Campaign Asia
Read this piece in Campaign Asia. 

 

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Challenger holding company Stagwell is doubling down on its global affiliate strategy, adding 11 new partner companies to its worldwide network. All but two of the additions are based in Asia where Stagwell has now also opened a second office in Malaysia.   The partners span China, India, Japan, Malaysia, South Korea, Italy, and the UK, extending and expanding the network’s media, scaled content and commerce capabilities. Together, some 1,400 marketing practitioners have now been added to Stagwell’s “functional global footprint.”  

Some of the new affiliates, such as China’s SparkX and 99IE, bring specialty expertise in ecommerce and gaming respectively, while India’s Event Capital and Laqshya Live Experiences bring event and experiential chops.  

If you separate the nine subsidiary partners within India’s Laqshya Media Group, the number of new affiliates grows to 19. Media was a key strategic focus, with BushAd also joining from Korea, digital media specialists SuperDrive and SearchGuru joining from Japan and Malaysia respectively, along with three Chinese media companies, including MarketIn and GIMC.   

Not all these affiliate deals make Stagwell their exclusive partner. One of China’s oldest and largest local advertising groups, GIMC, has a track record of partnering with other groups, including joint ventures with Havas and Hakuhodo. Another new content affiliate, Malaysia’s Kingdom Digital, sold a majority stake to Hakuhodo last month.   The two new affiliates added from Europe, Italy’s Caffeina and Digital Mill out of the UK, are both digital content specialists.  

Stagwell’s chief affiliate officer Anas Ghazi and APAC managing director Randy Duax tell Campaign the new affiliations are the result of a mix of inbound interest, strategic planning around capabilities and geographies, but were mostly driven by tangible activations on behalf of clients.  

The global programme

In total, Stagwell now is nearing 80 global partners in more than 60 different markets in less than two years since launching the affiliate programme. Under these deals, there is no immediate monetary investment – both sides merely agree to cooperate on client work. 

For the affiliates, it expands their scope of opportunity beyond their local market without being forced to work for global clients and projects that they don’t want to. For Stagwell it’s a way to expand its global reach and capabilities without needing to raise capital for acquisitions.  For both sides, affiliation is a trial period to feel each other out, which can be a precursor to eventual acquisition as it was with Brand New Galaxy (BNG), a European-based ecommmerce network that was one of Stagwell’s earliest affiliates before the two consummated their relationship through acquisition earlier this year.  

But the programme is not without risk either. It’s hard enough for holding companies, with all their global connective tissues, to deliver the seamlessly integrated global service they’ve been pitching to clients for years, nevermind asking independent agencies with different cultures and objectives to interpret quality, standards, processes the same and deliver what the client wants on terms financially beneficial to all.  But Ghazi already sees proof in acquisitions like BNG and in the number of new business wins emanating from affiliates, referencing a pipeline of yet-to-be-announced deals.  

“With our affiliate partners worldwide, we’ve been able to punch up to win new business and land account expansions across Stagwell—from Hydraltye in Australia and Mashreq Bank in the UAE to our major Lenovo win across Europe, the Middle East and Africa, Latin America and North America,” Stagwell chairman and CEO Mark Penn added in a statement. “With our model, we’re not just placing random dots on a map, we’re able to provide clients with global execution rooted in local understanding.”  

“It really is working,” Duax says, who explains that not a day goes by without an opportunity from clients pitching a need to expand to another market, or an affiliate referring a piece of business to be expanded out. 

A second footprint in Asia

If many of the new affiliations are the product of client business, so too is Stagwell’s latest landing pad in Kuala Lumpur. A couple of global client wins together with new work for Ink (with Malaysian Airlines) and Assembly will see the latter hire a dozen new people in Malaysia and accelerated the set-up of an office there.  These announcements follow Stagwell’s stated objective last November to expand aggressively in Asia Pacific, relocating Duax to Singapore where he soon after added Coconuts Media as a content affiliate in January.  

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Fall awards season is underway, and Stagwell’s network is winning big. 72andSunny, CPB London, and Observatory received a collective 18 awards and shortlists at the 2022 Gerety Awards, recognizing the best in advertising that resonates most with a female audience. Additionally, 72andSunny was named Agency of the Year, collecting in total two golds, two silver, four Bronze, and six shortlist nominations for their work with the National Football League, Call of Duty, The Flow Initiative, Adobe, and Tinder.

“We have immeasurable respect for The Gerety Awards and how aligned they are with our ambition to manifest a more just world through our people and the work we produce. We’re incredibly proud of our teams, led by our ECD’s Elaine Cox, Zach Hilder, and Lauren Smith, for the work that’s been recognised and the agency as a whole for this honour. It’s work that not only moves the needle on storytelling representation but also delivered business results for our partners, proving you don’t have to choose between the two to make an impact.”

Stagwell’s 2022 Gerety Winners include:

 

CPB London – Imagine

Imagine a world where gender makes no difference. That’s the premise behind CPB London’s 2022 poster and out-of-home campaign called Imagine, which was prompted after a nationwide study found that 39 percent of primary school children still think that mummies should look after babies and do all the housework while daddies should go to work.

Awarded: BRONZE Work for Good Cut (Print) 

72andSunny and PERIOD., Free the Period, No More Secrets, The Flow Initiative, Ignite, August, Off-Limits Cereal – Loopholes Cereal

On International Women’s Day 2022, 72andSunny New York launched “Loopholes,” a faux cereal brand with a month’s worth of tampons and pads inside as the prize. The campaign allowed consumers to bypass the SNAP loophole that prevents users from buying tampons solo, and put a spotlight on the fact that, in the U.S., nearly one in four people who menstruate experience period poverty – the struggle to access tampons and pads. Because these products are not eligible through the Supplemental Nutrition Assistance Program, consumers sometimes have to decide to choose food over period products.

Awarded: SILVER Communication Cut (Integrated) and BRONZE Health Cut (Integrated)

72andSunny and the National Football League – Bring Down the House

With Super Bowl LVI held just blocks from Hollywood in 2021, the NFL and 72andSunny used movie magic to end the season with an epic bring-down-the-house celebration. Through cutting-edge digital composting technology combined with a new innovative approach for the NFL, ‘Bring Down the House’ is both inclusive and emblematic of football’s expansive influence on American culture—leaning into the next generation of fans and forward-thinking technology. Featuring a young brother/sister duo (played by real-life siblings Gabriel and Kapri Ladd), the spot centers around the siblings’ experience with the NFL’s past and its present.

Awarded – GOLD Craft Cut (Animation)

72andSunny and Activision Blizzard / Call of Duty – Warzone in Paradise

Headed into Q4 2021, Call of Duty Warzone was starting to see a drop in engagement amongst younger gamers, the old map began to feel stale and folks were moving on to other games. A traditional gameplay trailer wouldn’t be enough to get players to jump back into Warzone. 72andSunny had to excite and surprise them by hijacking one of their most popular daily habits, scrolling social media. So the team seized one of their most popular forms of inspiration, travel influencers, with a compelling message to come travel to Call of Duty’s new Warzone Pacific island for free.

Awarded: GOLD Craft Cut (Visual Effects), BRONZE Communication Cut (Mobile), BRONZE Media Cut (Mobile), SHORTLIST Media Cut

72andSunny and Tinder – SWIPE NIGHT: Killer Weekend

Tinder’s Swipe Night is a groundbreaking and highly-acclaimed interactive entertainment platform designed to give Gen Z new pathways to connect through content. It paved the way for social entertainment experiences on Tinder, which have since become a popular way for members to match. In creating the second season of Swipe Night, 72andSunny set out to push the limits of ‘entertainment with purpose’—to innovate, not just iterate, in terms of the value we could bring to Tinder members. Swipe Night: Killer Weekend is a Gen-Z whodunnit that plants you in an interactive first-person video experience with a complex group of friends—when a murder occurs, everyone is a suspect (even you); your choices dictate different outcomes, clues, and plot twists.

Awarded: SILVER Entertainment Cut (Mobile) X2, SHORTLIST MOBILE EXPERIENCE CUT

72andSunny and Adobe Premiere Pro – Adobe Premiere Pro Fantastic Voyage

Adobe’s film campaign, Fantastic Voyage | Adobe Premiere Pro celebrates the limitless creative possibility of telling your story with Adobe’s editing tools. Created by 72andSunny Los Angeles, edited in Adobe Premiere Pro, and brought to life by the VFX wizards at Alt.vfx, the hero film follows a creator who uses imagination and Adobe Premiere Pro’s features to transform a night at home into an escapist adventure story. 

Awarded: SHORTLIST CRAFT CUT

72andSunny and the National Football League, Football is for Everyone

When NFL Defensive end Carl Nassib became the first openly gay active player in the league in 2021, the announcement was momentous for the NFL and the sports world. For far too long, football was perceived as being played by only one type of person. But the truth is that football e is as diverse as those who love it. Simply put, football is for everyone. 72andSunny utilized that insight to drive their work but realized we couldn’t do it alone. To redefine the game to include all types of fans, coaches, and players, we needed to show our commitment to the LGBTQ+ community. So we partnered with The Trevor Project, a nonprofit that helps protect at-risk LGBTQ+ youth to elevate their efforts and highlight resources that could save people’s lives. Within four days of Carl coming out as the first active gay NFL player, the team created a simple yet powerful film that used the NFL’s platforms to drive their massive fanbase to donate to the Trevor Foundation. The film created positive change while also sending a message of inclusion and unity to players & fans

Awarded: Shortlist Work for Good Cut (Digital)

Observatory and Chipotle Mexican Grill – A Future Begins  

A decade ago, Observatory helped Chipotle launch its Cultivate Foundation into the world with a two-minute, stop-motion animated film, “Back to the Start.” A decade later, Observatory partnered with Chipotle again to tell a new story—an intergenerational tale called “A Future Begins” that picks up the “Back to the Start” story ten years later. This film tells the story of our Pa farmer passing his family farm onto his son and daughter-in-law, overcoming many challenges. To follow up Willie Nelson covering Coldplay’s “The Scientist” in the first film, this time Observatory partnered with next-generation Country superstar Kacey Musgraves to reimagine Coldplay’s “Fix You” to serve as the soundtrack for “A Future Begins.”

Awarded: GOLD Craft Cut (Animation), SILVER Entertainment Cut (Alternative), SHORTLIST Work for Good Cut

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NEW YORK and KUALA LUMPUR, MalaysiaSept. 1, 2022 Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has expanded its presence in the Asia-Pacific (APAC) region with the opening of its newest global office, Stagwell Malaysia. Stagwell opened its regional headquarters in Singapore in November 2021. Stagwell’s travel content and media brand, Ink, and Assembly, a global omnichannel media agency delivering media and more, will collaborate in the new location.

As part of the office opening, Ink has grown its partnership with Malaysia Airlines to offer sponsorship and advertising opportunities online and offline at the airport, onboard flights, and at home. Ink is actively hiring to support the expansion.

Assembly, which recently won recognition from two of the most prestigious local marketing award bodies, Marketing Excellence Malaysia and MARKies Malaysia, for its leading work in the market across media, will expand its staff to support the growth ambitions of local Malaysian brands and continue to support global businesses in the market.

“As Malaysia celebrates its Independence Day, we are excited to establish our newest global entity in Kuala Lumpur,” said Randy Duax, managing director, Asia-Pacific, Stagwell. “Malaysia’s GDP grew 9% last quarter and e-commerce transactions are expected to grow 25% per year over the next few years. For the kinds of innovative and disruptive clients our network serves and the kind of talent we have in our portfolio, we’re uniquely positioned to amplify brands into, out of, and within Malaysia.”

Stagwell boasts nearly 2,000 employees in the APAC region at agencies including creative network 72andSunny, communications firm Allison+Partners, creative agency Anomaly, global omnichannel media agency Assembly (named the 2021 Media Agency of the Year for Asia-Pacific by The Drum), digital transformation agency Code and Theory, creative collective Forsman & Bodenfors, (named top creative agency in Singapore by Campaign Brief), travel content and media brand INK, multilingual content agency Locaria, path-to-purchase shop MMI Agency, and consumer research agency National Research Group. 

In addition, Stagwell’s innovative affiliate network now boasts 70 active and independent agency brands. In APAC, Stagwell’s affiliate partners include Beyond Media Global (Guangzhou, Hong Kong, Sydney, Taipei), creative agency Enormous (Gurgaon, Mumbai), influencer agency Metric Design Studio (Shanghai), and digital and content full-service agency Serviceplan (Kuala Lumpur, Shanghai, Seoul).

About Stagwell

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com

Media Contact:
Sarah Arvizo
pr@stagwellglobal.com

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     We’re taking our mission to transform marketing and consumer experiences to Austin in 2023 for SXSW – and pleased to have five agency sessions up for consideration in this year’s Panel Picker from 72andSunny, Colle McVoy, National Research Group, Observatory, YML. From building more equitable communities to cutting-edge conversations with the transformers evolving the digital health ecosystem, the network’s sessions this year are all about when culture-moving creativity meets digital transformation. Read on to learn about the conversations on the voting bloc – and then click through to each session to cast your vote.

    Voting takes less than ten seconds:

    • Click through the links to each panel
    • Create an account
    • Click the UP vote in the top right portion of each panel page to vote.

    Voting closes on August 21.

    See you in Austin!

    Comms & Creative in Color: Inclusion, Unlocked

    72andSunny

    VOTE HERE. 

    Diversifying representation is a business imperative in marketing/communications and advertising industries. But for the creative world which shapes & influences the global culture agenda, this is more than business: it’s a non-negotiable future. Both agencies and in-house teams of the industry must evolve from talking about the “why” of this problem to actively creating and carrying out intentional, impactful and sustainable solutions. With a warm, intimate panel of industry titans, we’ll uncover challenges and unlock proven insights and strategies on what it takes to attract, retain and advance Black talent in the communications and creative industries–with values of community at the center. Attendees are invited into dialogue alongside the panel of industry leaders–all are welcome!

    A Blueprint for Creating Equitable Communities

    Colle McVoy

    VOTE HERE.

    The urgency to create equitable communities where all people thrive continues, but most solutions have been slow to bring change. Especially in Minneapolis, which has one of the largest racial wealth gaps in the nation. But a pioneering movement in the city is building a vibrant community that supports business development, celebrates culture and nurtures belonging so Black people can thrive. Hear how this unique approach, fueled by creative, corporate and civic partners, is expected to transform Minneapolis’ reputation while providing a powerful blueprint for change across the country.

    The Future of Deaf Representation in Entertainment 

    National Research Group

    VOTE HERE.

    The popularity of the film “CODA” sparked a new conversation about representation of the Deaf community in entertainment – authenticity on screen, inclusivity among writers, producers, and actors, and accessibility within the industry at large. Deaf West Theatre, the most prominent nonprofit organization focusing on Deaf-centered storytelling, has partnered with National Research Group, a global insights and strategy firm, to find out how those in the Deaf community really feel about the current state of representation and accessibility in entertainment. This session will highlight findings from an in-depth research study; feature video from a roundtable of prominent Deaf actors, directors, writers, and more; and provide insights on how to move forward to build a more inclusive industry.

    Snoop, Martha, and the New Blend of Wine Consumers 

    Observatory

    VOTE HERE.

    Wine has a reputation for needing a mature palate to fully appreciate. But why, with older millennials turning 40, is wine’s popularity continuing to decline? How does the wine industry compete with spirits, craft beer and hard seltzers to reach a diverse and younger (over 21) audience? By partnering with pop culture icons Snoop Dogg and Martha Stewart and leaning into trendier blends, 19 Crimes has reinvented the wine industry’s appeal to younger consumers. Snoop’s Cali Red achieved the number one single selling wine in pacesetter history and is bringing new consumers at an unparalleled rate. Join 19 Crimes, Observatory, and Snoop Dogg’s agent, Nick Adler, as they discuss how to attract new consumers despite radically changing consumers attitudes toward alcohol preferences.

     

    Chief Digital Officers Transforming Health Care

    YML

    VOTE HERE.

    Chief Digital Officers are responsible for increasing their team’s speed and agility, making an impact quickly, and shipping products more frequently. Does any of that scream health care to you? Well — maybe not historically, but this new crop of CDOs are changing the game. Hear from Rita Khan, CDO at Mayo Clinic, Prat Vemana, CDO at Kaiser Permanente, and Chris Waugh, Chief Innovation Officer at Sutter Health — all of whom are building the digital health experiences of more than 25M Americans. Interviewed by Ashish Toshniwal, Founder and CEO at YML, hear how these CDOs are shaping the future of patient-first experiences using cutting edge technology, design and product strategy.

     

    Navigating Social Justice & Uncertainty at Work

    72andSunny

    VOTE HERE.

    We’re in the midst of a ‘movement moment,’ a period of rapid change punctuated by incredible hardships and economic, social and political instability. All of this can take a serious toll on employee well-being and presents organizations with a host of challenges that have no easy solution. Join agency EDI Leaders as they discuss how they’ve responded to the crises we all face and how they’ve found ways to support employees through these polarizing times.

     

    #Cancel(Corporate)CultureCode and Theory

    VOTE HERE.

    The standard for professionalism has been dictated by a singular perspective for decades, so it’s no surprise that agencies and brands alike are struggling to evolve the corporate culture to suit a more diverse, inclusive workforce. Join us as we discuss where companies are falling short on their DEI promises and how we can rebuild the workplace of the future.

     

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    Twitter recently announced the launch of its new privacy policy with an innovative online game called “Twitter Data Dash,” conceived and directed by YML, and designed by Momo Pixel. The interactive, 8-bit style game was built to educate and engage Twitter’s global audience of 330M users around the importance of one’s privacy on the platform.

    YML’s innovative approach has so far earned press from The Washington Post, The Verge, TechCrunch, Adweek, and an array of other publications.

    “Few topics are as relevant today as privacy for both businesses and consumers alike, which is why we leapt at the opportunity to partner with Twitter and disrupt the category,” shared Ashish Toshniwal, YML’s CEO and co-founder.

    When Twitter first reached out to us, Twitter’s Privacy and Design team was underway rethinking and rewriting their privacy policy so it presented itself to people as something other than a massive, relentless sledgehammer of text. They began by thoughtfully breaking it down. Structurally. Visually. Linguistically crafting in a way that no longer required you to acquire a Harvard law degree to understand.

    Twitter brought in YML to deliver product innovation, and in less than three months, “Twitter Data Dash” was born, built, and launched.

    “We quickly gravitated toward the idea of turning privacy — something people go out of their way to avoid — into something you’d be genuinely excited to look at, interact with, and share,” added Craig Kind, the YML Creative Director who led the project.

    Formatted for mobile and browser, we spearheaded “Twitter Data Dash” from definition right through to final artwork, development and design. A feat that included both customizing in-game artwork and regionalizing the experience for 9 major languages.

    The game itself brings the Twitterverse to life in 8-bit style. From a building in the form of a hashtag to a boat under water with a mast featuring the Twitter bird icon to stylized Internet trolls, we dove deep into the nuance and culture of Twitter and reflected it in “Twitter Data Dash.”

    The game pays meticulous detail to accessibility, globalization, and characters with diverse backgrounds. That narrative was woven into the foundation of the game when we partnered with Momo Pixel, a visionary 8-bit artist, game developer, and designer whose work has already changed the industry, using the medium to comment on the black female experience in “Hair Nah”.

    Momo Pixel, the artist who designed the game, shared, “Games are a great way to facilitate learning, so when Twitter and YML approached me with the opportunity to build a video game that can help make their privacy policy easier to understand, it was a no-brainer — I absolutely said yes!”

    “Twitter Data Dash” is hosted on a website built by YML’s engineering team, which facilitated the technical architecture across YML, Twitter and Momo Pixel over the three month project. YML consistently ran usability and testing, QA, responded to daily changes of the experience, and ensured the experience was consistently fast and reliable across platforms.

    Twitter’s business objective — our goal— was to design an experience that tackled a massive global problem in a way nobody ever had before. Launched less than a month ago, the game—and the subject of privacy—have been featured in countless major publications worldwide, and played by millions of people around the globe. Game over. Job done.

    See more YML work here. Or get in touch to discuss your next project.

     

     

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    Assembly on July 12, 2022

     

    Originally released on

    Assembly Global

    Our 2022 report takes a magnifying glass to global luxury brand egagement in China

    Our 2022 report takes a magnifying glass to global luxury brand engagement in China, delivering four key consumer and market trends at the intersection of technology, culture, and brand experience.

    Hot off the press Assembly is back with its much-anticipated global luxury brand reports. In 2022, we release a first-of-its kind-installment, focused on the market quickly becoming the most critical for luxury brands worldwide: China.

    Download your copy of: LUXE IN CHINA – New Horizons for Luxury Brands

    In 2020, it was reported that by the year 2025, China will contribute to half of all luxury goods purchases worldwide. Two years later and that trajectory is very much on track, as experts expect China to take its place as the world’s largest luxury personal goods market within the next three years.

    Not only are the trends we see in this market relevant to the brands seeking to win the hearts and minds of Chinese consumers – but they also point towards luxury’s future place in the lifestyles of up-and-coming generations around the world.  Where China leads in technological advances and innovation and bold, new experiences, others often follow.

    In the 2022 report, we look at four key defining trends, with insight and examples of successful implementation and transformation done by global brands in the Chinese market:

    Emerging Media Formats

    Our Future in the Metaverse 

    The Evolution of Offline Immersive Experiences 

    New Consumer Engagement Beyond Brand 

    Get your copy today.

    We also look at media investment trends across key luxury categories, as a signal of the continued digitalization of luxe brand experiences.

    While challenging economic conditions and the continued effects of COVID are felt by all, luxury brands are creating vibrant, truly culture-defining moments to create closer connections with luxe consumers.

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    PEP Group joins Locaria to rapidly extend multilingual media and content production capabilities within Stagwell

    NEW YORK and LONDON, July 13, 2022 – Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced the acquisition of PEP Group, an omnichannel content creation and adaptation production company. In response to the explosion in new media channels that require a streamlined and scalable approach to producing multi-market assets, PEP Group will join Locaria, Stagwell’s multilingual content agency, to bolster its media and content production capabilities across its global network.

    PEP Group is an established provider of design, creative, production and asset management for leading brands including Kimberly-Clark, Colgate-Palmolive, and Church & Dwight.

    Locaria’s digital-first multilingual content offering has resonated with modern international marketers, delivering exceptional year-over-year growth. The agency’s global proposition is built on its deep understanding of local market nuances coupled with digital marketing expertise to ensure content is adapted properly, scaled internationally and optimized for the best performance. PEP Group will enhance Locaria’s ability to offer multi-market post-production, adaptation and asset deployment at scale.

    “Locaria has been sending a message to marketers for years that multilingual content and localization can no longer be an afterthought. By acquiring PEP Group, we’re doubling down at Stagwell on scaled content offerings that empower global brands to connect meaningfully with consumers, anywhere,” said Stagwell Chairman and CEO Mark Penn. 

    “PEP Group’s production leadership and delivery expertise mean we can better partner with advertisers across all aspects of marketing content production, from research and insights through production, to media activation and optimization, delivering even greater value to our clients around the world,” said Locaria CEO Hannes Ben.

    PEP Group complements Locaria’s global footprint across EMEA, LATAM and APAC. Headquartered in Kyiv, Ukraine, with offices in Canada and The Netherlands, PEP Group has continued to meet global production demands, with all team members affected by the crisis in Ukraine working from other locations to provide continuity to clients and partners.

    “Our manifesto is, ‘There’s not a production problem we cannot solve.’ Now, I’m excited to solidify our offering, grow the team and add value as a complement to Locaria’s omnichannel marketing expertise and extensive global reach,” said PEP Group Founder Mikhail (Misha) Pimenov.

    “I’m thrilled to welcome Misha and his expert team to Locaria. By breaking down traditional silos and bringing together production and localization, we can now offer more engaging international content and greater efficiencies,” said Locaria COO Lindsay Hong. “It’s great that we have been able to execute this deal despite the ongoing conflict so that clients can continue to benefit from expert Ukrainian talent.”

    Pimenov will stay on at Locaria as EVP – Creative Content.

    The acquisition will also enhance Locaria’s proprietary workflow technologies Locate, a cloud-based content delivery platform, and Prism, a dedicated client-review portal.

    Terms were not disclosed.

    About Locaria

    Locaria is a global multilingual content agency which specialises in supporting in-house marketing and ecommerce teams, media agencies and creative production houses. We build linguistic solutions to scale content and campaigns internationally, while carefully balancing efficiency, effectiveness, creativity and quality.

     

    About Stagwell

    Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 12,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

     For Locaria:

    Gunilla Huddleston

    gunilla.huddleston@locaria.com

     For Stagwell:

    Beth Sidhu

    202-423-4414

    pr@stagwellglobal.com                               

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