The agency will work closely with the Stagwell Brazil team with a focus on digital marketing and performance

SÃO PAULO, Nov. 1, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, and Clarita, an integrated communications agency, are partnering to offer new solutions and scalability to their clients. Clarita, founded in 2018 by Pedro Cavalcanti – who has worked in creative areas at agencies such as AlmapBBDO and Africa – currently has clients such as Harald and JHSF in its portfolio.

Clarita will work directly with Vinicius Reis, president, Stagwell Brazil and CEO, Crispin Porter and Bogusky (CP+B) Brazil, focusing on digital marketing, media and performance, bringing to the group’s regional portfolio an agency with expertise in sales conversion, lead generation, clicks, forms, landing pages and ads (Google Ads, Facebook Ads, etc.), in addition to integration with CRM and the entire digital journey.

“Clarita is our second Brazilian affiliate in less than three months, signaling our accelerated growth and ability to serve clients at the local level. Our partnership with Clarita will expand our collaboration as strategic partners with new brands and help drive exponential growth of their customers,” says Vinicius Reis, president, Stagwell Brazil and CEO, CP+B Brazil.

Clarita will benefit from Stagwell’s more than 4,000 global client relationships and digital and advertising agency presence around the world, as well as the technology tools of the Stagwell Marketing Cloud, a suite of proprietary SaaS technologies for marketers. With the partnership, the companies can attract new customers, by making their processes more efficient and innovative, and by generating more opportunities to create projects that involve creativity and high-value-add solutions.

“Clarita’s affiliation with a global group shows that we have been on the right path over these 5 years. We are eager to collaborate with the other players in the network, bringing our skills in different segments of communication, but mainly applying all our expertise in performance, and making client campaigns more assertive and connected to what their consumers expect,” says Pedro Cavalcanti, partner and creative director, Clarita.

The Stagwell Global Affiliate Program powers agile global solutions for customers, allowing Stagwell to partner with regional experts to scale marketing capabilities to new regions. In less than two years, Stagwell has formed partnerships with nearly 80 affiliates across APAC, EMEA, LATAM and North America, extending Stagwell’s global operational reach to 98 countries.

About Clarita
Clarita is an independent communications agency focused on strategy, creativity and results. A full service agency with a consultancy profile.

About Stagwell
Stagwell (NASDAQ: STGW) is the network created to transform marketing. We deliver creative performance at scale for the world’s most ambitious brands, connecting culture-moving creativity with cutting-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our more than 13,000 experts in more than 34 countries are united under a single purpose: to generate effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Media Contacts
For U.S.
Sarah Arvizo
pr@stagwellglobal.com 

For Brazil:
Laize Lima
lmlima@cpbgroup.com

NEW YORK, Nov. 1, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced it has completed the sale of healthcare and wellness marketing agency ConcentricLife to Accenture Song, the tech-powered creative group of Accenture (NYSE: ACN), for $245 million in cash. Proceeds from the transaction, first announced on October 25, 2023, will be reinvested towards Stagwell’s core strategic initiatives.

“The sale price sees Stagwell realize an impressive return on our initial investment in the business, providing us with capital to invest and grow while also improving the balance sheet,” said Mark Penn, chairman and CEO, Stagwell. “ConcentricLife is one of many examples in our portfolio where partnership with agency leadership has led to our brands growing into award-winning, well-run businesses of high value.”

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

IR CONTACT:
Ben Allanson
ir@stagwellglobal.com 

PR CONTACT:
Sarah Arvizo
pr@stagwellglobal.com

NEW YORK – October 25, 2023 –  Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced it has reached an agreement to sell its integrated healthcare marketing agency and pharmaceutical commercialization platform ConcentricLife to Accenture Song, the tech-powered creative group of Accenture (NYSE: ACN), for $245 million in cash.  

“This disposition is consistent with our strategy of organizing our portfolio to focus on core digital services, including AI-based digital transformation; strengthening our balance sheet; and investing in our future,” said Mark Penn, Chairman and CEO Stagwell. “We believe Accenture Song will be a good home for ConcentricLife, consistent with their focus on growing presence in the healthcare and life sciences industry. We wish Ken and the leadership team the best in their new home.”  

Completion of the transaction is subject to regulatory clearance and other customary closing conditions. Fairmount Partners is serving as the financial advisor to Stagwell for this transaction. 

About ConcentricLife

ConcentricLife is an agency built to answer the rising customer demand on the health marketer. ConcentricLife spans three distinct specialist practices that bring over 20 years of deep subject matter expertise in rare disease, healthcare, and wellness, with sophisticated marketing capabilities spanning the organization. We put Health at the Center through our proprietary Human Connection Score™ designed to build optimal brand experiences at any stage of the health journey. For more information, visit www.concentric.life. 

About Stagwell

Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com. 

GALE, a Stagwell (STGW) Agency, Ranks No. 1 on Adweek’s Fastest Growing Large Agency list

NEW YORK, Oct. 24, 2023 /PRNewswire/ — Business Agency GALE has been named one of Adweek’s 2022 Fastest Growing Agencies, an annual recognition honoring 100 agencies who have achieved significant growth over the past year. Adweek ranked GALE No. 14 in 100 Fastest Growing Agencies for the second consecutive year, jumping from #46 in 2022 to #14 and #1 in the Fastest Growing Large Agencies.

“We’re proud to be recognized by Adweek as one of the fastest growing agencies in the US for the second consecutive year,” GALE President and CEO Brad Simms said. “This achievement is a testament to the incredibly talented team at GALE who have allowed us to grow our business and, most importantly, our clients’ business. Today, we thank all those who have helped GALE grow.”

The agency has been recognized for its astronomical 133% growth rate, welcoming 20 new clients in the past year, including Dropbox, Athenahealth, Bathfitter and Enercare as clients continue to turn to GALE as an alternative to more traditional offerings.

Along with being the fastest growing Stagwell agency, GALE has received top industry awards, including Ad Age’s A-List, Ad Age’s Data & Analytics Agency of the Year, Adweek’s Breakthrough Media Agency of the Year, the Grand Effie and a Gold Lion.

For more information on Adweek’s Fastest Growing Agencies, visit:
https://www.adweek.com/fastest-growing-agencies/2023/

CONTACT:
Lindsay Bennett
lindsay.bennett@galepartners.com
917 497 5582

About GALE
GALE is a Business Agency. We bring business insights to brand storytelling and activate across every channel. With expertise in business strategy, CRM, loyalty, brand storytelling, integrated, performance, creative, and content marketing, experience design and media, GALE creates marketing systems and communications that grow businesses. GALE delivers strong business outcomes for its partners in automotive, QSR, retail, gaming, entertainment, telecom and more. Founded in 2014, the agency currently has offices in New York, Singapore, Toronto, Denver, Los Angeles, London, Austin, Kansas City and Bengaluru. GALE has received top industry awards including Ad Age‘s A-List, Ad Age‘s Data & Analytics Agency of the Year, Adweek‘s Fastest Growing Agency and Adweek‘s Breakthrough Media Agency of the Year.