By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from The Harris Poll, a Stagwell agency.

Among the highlights of wave 141 (fielded Nov. 4-6) in our weekly consumer sentiment tracking:

ECONOMY, INFLATION WORRIES TICK BACK UP:

Today, 88% of Americans are concerned about the economy, inflation and jobs – up 2 points from last week. Worries about affording living expenses, in particular, jumped significantly.

• • 84% worry about a potential U.S. recession (up 1 point)
  • 88% about the economy and inflation (up 2 points)
  • 84% about U.S. crime rates (up 2 points)
  • 76% about affording their living expenses (up 4 points)
  • 75% about political divisiveness (up 1 point)
  • 72% about the War on Ukraine (no change)
  • 59% about a new COVID-19 variant (down 3 points)
  • 48% about losing their jobs (down 6 points)
  • 44% about the Monkeypox outbreak (down 4 points)

AMERICANS REGRET NOT SWITCHING JOBS SOONER:

Job seekers regret not starting their job searches sooner, as layoffs and freezes in tech threaten to expand to other sectors, according to our survey with Bloomberg.

• • 71% of those looking to switch jobs say the job search today is more complicated than anticipated.
  • 63% say they’ve searched for a new job for more than six months, and 48% report applying to more than 50 positions.
  • 72% of job seekers say that companies are acting like they don’t want to hire, including ignoring applications and failing to schedule interviews.
  • 66% say they regret not starting the search sooner, while 63% admit it would have been easier to switch jobs a year or two ago.
  • 51% of job seekers agree that, at this point, they would take nearly any job offer.

TWITTER: A TALE OF MANY VIEWS:

In light of Elon Musk’s Twitter takeover, we find both critics and fans – something brands might want to remember as they consider pausing spending on the platform, according to our survey with USA Today.

• • Female (63%) Twitter users are less likely to support Musk’s ownership than men (70%).
  • Gen Z users also are more likely to believe Musk will hurt Twitter’s product quality (53%), freedom of the press (44%) and free speech on the internet (37%) compared with older users.
  • Both women (28% willing) and Gen Z (35%) would be less willing to pay a monthly subscription fee than men (44%) and Millennials (53%).
  • Yet 67% of Twitter users support Musk owning Twitter, especially Republicans (79%), parents with minor children (74%), urban residents (72%), men (70%) and Millennials (70%).
  • 84% of Americans find free speech on social media important, and the majority of Republicans (57%), men (56%), rural (55%) and white Americans (53%) find it “very important.”
  • Frequent Twitter users, including Republicans (42% versus Democrats at 32%), Millennials (40% versus Gen Z at 26%), men (36% versus women at 26%) and Black Americans (36% versus white at 32%) say they’ll now spend more time on the platform that Musk owns it (versus all Twitter users at 31%).

AMERICANS SAY SMART CITIES DON’T NEED AUTOMOUS TAXIS:

In partnership with Emerging Tech Brew, we found that 87% of city residents found it essential for their city to invest in emerging technologies – but not every resident supports each tech initiative equally.

• • Most intelligent city technologies – such as public WiFi access, 5G wireless access, smart traffic management, facial recognition technology and air quality sensors – has solid support from city residents. The exception is autonomous robotaxi services, which less than half support (43%).
  • Overall, Gen Z and Millennial city residents report being more aware of smart city tech, as well as much more likely to use the tech weekly compared to older residents (Gen Z 44% and Millennials 51% versus Gen X 37% and Boomers 16%).
  • Those in cities with metro areas of less than 1 million tend to view such tech as less critical than their larger-city counterparts.
  • Smaller-city residents also are less likely to view their cities as particularly innovative, with just 16% saying they find their city very innovative, compared to 43% for larger cities.
  • 48% of Boomers said they never use smart city tech, while 27% of Gen X respondents said the same.
  • That compares with only 13% of Millennials and 7% of Gen Z who say they never use smart city tech.

ICYMI:

In case you missed it, check out some of the thought-leadership and happenings around Stagwell making news:

• • Why the Midterms Results Were Such a Surprise
  • Gen Z doesn’t care as much about salary transparency as their Boomer and Millennial coworkers
  • More Than 50% of Americans Think Crypto is the Future of Finance

As always, if helpful, we would be happy to provide more info on any of these data or insights. Please do not hesitate to reach out.

Thank you.

Originally Released On

PR Newswire

CONTACT:

Sarah Arvizo
Stagwell
pr@stagwellglobal.com 

Maggie Malek, CEO of MMI Agency and Army Veteran, and Justin Lewis, Chairman of Constellation Network and Marine Corps Veteran, Publish Open Letters for Veterans Day 

NEW YORK – Nov. 10, 2022 – Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, announced its support for VetsinTech (ViT), the leading national non-profit dedicated to supporting veterans through tech-based programs and opportunities in education, employment, and entrepreneurship. The partnership is led by Stagwell’s Maggie Malek, CEO of MMI Agency and Army veteran, and Justin Lewis, Constellation chairman and Marine Corps veteran.  

MMI, Constellation and Stagwell are also supporting ViT’s 8th Annual Veterans Day Gala on Friday, Nov. 11, in San Francisco. The Gala is held each fall to fund educational scholarships for veterans and military spouses and to celebrate Veterans Day.  

 “Veteran leaders like Maggie and Justin bring invaluable experiences and skillsets to our business and we’re grateful to have their leadership,” said Stagwell Chairman and CEO Mark Penn. “We’re excited to partner with VetsinTech and open up new avenues to support veterans in building fruitful, rewarding careers within the technology ecosystem.”  

 Malek and Lewis have each published an open letter in recognition of Veterans Day to inspire veterans to think bigger about their futures and to encourage the creative technology community to hire veterans.   

Malek, whose grandfather and uncle served in WWII and Vietnam, writes about the impact of their stories, and being fueled to be part of something bigger following a death in the family and the events of 9/11. After carving out her place as a top-performing female in the Army, she details her path of floating in and out of different jobs, maintaining internships while attending school, eventually leading to a place where she could blend her love for writing with her love of people: MMI Agency. A decade later, she became MMI’s CEO. Read Maggie’s full letter on LinkedIn here. 

Lewis, who joined the Marine Corps as an insecure 17 yr. old, eventually spent six years in the Corps including being part of the force that rescued Captain Scott O’Grady from Bosnia (a story represented in the film “Behind Enemy Lines”). After bouncing around jobs, one day while delivering UPS packages he applied to a business developing websites using HTML, CSS and Javascript. After teaching himself dozens of programming languages, Lewis founded Instrument, now one of the leading digital innovation agencies. Read Justin’s full letter on LinkedIn here. 

Inspired? Join Stagwell in our support for VetsinTech.  

## 

About VetsInTech 

Based in San Francisco, with more than 70,000 vets strong and 20 chapters across the country, VetsInTech is the leading national non-profit devoted 100% to springboarding veterans into tech careers. VetsinTech harnesses the national technology ecosystem to benefit veterans returning from active military duty who want to apply their exceptional training, skills, and experience to a new technology career. Comprising technology industry leaders and former service members, VetsinTech is the only non-profit supporting our veterans through tech-based programs and opportunities in education, employment, and entrepreneurship. For more information, interested parties can visit www.vetsintech.co. 

About Stagwell 

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.  

Stagwell’s fastest-growing network transforms for the convergence of creative, media, and commerce.

By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from The Harris Poll, a Stagwell agency.

Among the highlights of wave 140 (fielded Oct. 28-Oct. 30) in our weekly consumer sentiment tracking:

ECONOMY, INFLATION WORRIES MODERATE; JOB WORRIES JUMP:

Today, 86% of Americans are concerned about the economy, inflation and jobs – down 3 points from last week. At the same time, worries about losing a job jumped significantly.

• • 83% worry about a potential U.S. recession (down 2 points)
  • 82% about U.S. crime rates (no change)
  • 74% about political divisiveness (down 1 point)
  • 72% about the War on Ukraine (down 2 points)
  • 72% about affording their living expenses (no change)
  • 62% about a new COVID-19 variant (up 1 point)
  • 54% about losing their jobs (up 7 points)
  • 48% about the Monkeypox outbreak (up 4 points)

INFLATION AT THE NORTH POLE:

Eight in 10 (84%) Americans plan to buy gifts for others this holiday season, and they have set their 2022 gift-giving budget at $823, according to our survey with NerdWallet.

• • Close to a third (31%) of last year’s holiday shoppers are still in debt after using a credit card to pay for gifts they still haven’t paid off.
  • 72% of this year’s holiday shoppers will use credit cards, charging $663 on average.
  • Inflation is affecting how some shoppers approach gift-giving this year: 83% plan to adjust as a result of inflation, including giving different types of gifts compared to years past (36%) and spending less per person compared to years past (35%).
  • 43% say they feel pressure to spend more money on holiday gifts than they’re comfortable spending.
  • 68% plan to shop Black Friday/Cyber Monday sales this year.
  • 50% say they’ll spend the most on gifts while shopping these sales.
  • Still, 30% plan to use Black Friday/Cyber Monday sales to buy necessities for their home or family.
  • 67% say they will do their holiday shopping online instead of in-store this year.

OPEN ENROLLMENT BELT-TIGHTENING:

It’s healthcare open-enrollment season, and many workers are considering downgrading their health insurance because of high inflation, according to our survey with the Nationwide Retirement Institute.

• • 17% of respondents in the last 12 months adjusted their family’s budget to pay for health care expenses.
  • 12% canceled or changed health insurance.
  • 10% withdrew funds from their retirement account to pay for health care expenses.
  • 8% downgraded their health insurance plan.
  • 14% of Americans say they are considering downgrading their health insurance plan during this year’s open enrollment – rising to 23% for Gen Z and 20% for Millennials.
  • Americans also are experiencing high levels of stress around retirement and retirement planning because of inflation: 47% report their top stressor is inflation, 30% worry about Social Security running out of funds, and 29% are concerned about an unexpected decline in their health.

EMPLOYEES’ ADVICE TO HR: LESS IS MORE:

When it comes to HR tech platforms to improve the work experience, less is more, according to our survey with HR Brew.

• • On average, employees report using 3.4 HR platforms and 8.1 total HR and productivity tools in general.
  • 69% of employees with one HR platform said they felt confident they could find the information they need.
  • Confidence plummeted to 49% among those whose company has more than one HR platform.
  • In today’s economic climate, employees have an appetite for financial planning solutions (80% favorability among Millennials and 72% among Gen X) and the lowest need for new social networking tools.

INTEREST IN WOMEN’S SPORTS CLIMBING:

The popularity of women’s sports has grown by leaps and bounds – and consumers want to see the trend continue, according to Stagwell’s National Research Group’s new report, Leveling the Playing Field.

• • In the U.S., 3 in 10 sports fans say they’re watching more women’s sports now than they were five years ago.
  • The broadcast market for women’s sports grew significantly worldwide this year, thanks in part to successful events like the UEFA European Women’s Championship and ICC Women’s Cricket World Cup.
  • Even in the U.S., which didn’t compete in those tournaments, the market grew by 29% compared with 2021.
  • 85% of fans – including 79% of men – think that it’s important for women’s sports to continue to grow in popularity.
  • The Olympics proved there’s growing demand for women’s sports. During the Tokyo Games, in half of the 10 most widely viewed sports, viewership for women’s events was higher than men’s.

ICYMI:

In case you missed it, check out some of the thought-leadership and happenings around Stagwell making news:

• • Frustrated Women and Hopeful Men: The Gender Gap in Americans’ Moods
  • The mental health crisis of working moms
  • Sports, Movies, Celebrities and Beyond: New Report From Stagwell’s (STGW) National Research Group Shows ‘Brands’ Fuel the Fan Ecosystem

As always, if helpful, we would be happy to provide more info on any of these data or insights. Please do not hesitate to reach out.

By

Connie Lin,
Fast Company

Read this article on Fast Company 

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hello@stagwellglobal.com

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It’s perhaps no surprise that giants of crypto and social media—which have speckled reputations in the States—are viewed much more positively in Nigeria, because, as Norton explains, the impact of both technologies within the country has been overwhelmingly positive. It offers freedom of entrepreneurship and liberation from circumstances, a lifeline that keeps Nigerians afloat, and working, and connecting with the rest of the world. It might even have the power to combat corrupt governments and state overreach.

But Nigeria is young, and it will still have to fight for its place in a competitive world. “Nigeria is on the map to grow significantly over the next 10, 15, even 5 years,” says Norton. “They want to be where the future is.”

So, it hustles on.

Originally Released On

PR Newswire

CONTACT:

Brandon Dixon
Stagwell
pr@stagwellglobal.com 

PORTLAND, Ore., Nov. 1, 2022 /PRNewswire/ — Instrument  and Hello Design, leading digital agencies within the Stagwell (NASDAQ: STGW) network, will join forces in January 2023. Hello Design will add its 30+ employees to operate as a full-service client team within the 400+ employed at Instrument— retaining its current clients but with the support of Instrument’s organizational structure and resources.

Hello Design uses design, strategy and technology to connect people to brands in meaningful ways. The agency’s work for clients like Sonos, Nike, Tillamook, and MoMA has won numerous awards, including Cannes Cyber Lion, Clio, One Show Pencil, and Webby Awards. Instrument, a top-performing digital agency within the Stagwell network, delivers end-to-end brand experience services from digital product innovation to brand marketing. Hello Design will add complementary content capabilities, such as directing films and producing content for Facebook’s Analog Research Lab, Din Tai Fung, and Herman Miller.

Hello Founder and former CEO, David Lai, will assume the position of Executive Creative Director at Instrument. He will continue to oversee creative on key accounts. Szu Ann Chen will lead key client partnerships as Executive Director and George Lee will take the role of Director, Content Production, further evolving Instrument’s innovation capabilities to build systems that deliver content at scale with measurable results.

“We have always respected Instrument’s ability to not only do great work, but to do it at scale with some of the world’s leading brands. We are excited for this next evolution, and what the future may hold,” said David Lai, Founder & CEO at Hello Design.

“Instrument builds connected brand ecosystems across brand, product, and marketing, elevating and unifying each and every user experience.” said Kara Place, CEO at Instrument. “Hello’s multi-disciplinary expertise strengthens this approach. Having been fans and collaborators for over a decade, we’re confident and delighted for them to join our team.”

In addition, while Instrument continues to operate as a virtual-first agency, Hello Design adds a physical Los Angeles, CA location and presence for hybrid work for LA-based employees and clients.

Stagwell previously held a minority interest in Hello Design. This move brings Hello Design fully into the Stagwell family. Terms of the deal were not disclosed.

Instrument is a digital agency with offices in Portland, Oregon and Brooklyn, New York. We are a dynamic group of creative technologists and storytellers that use the power of design and technology to co-create groundbreaking work with our clients. We connect brands like never before— helping organizations reimagine the most valuable pieces of their digital ecosystem. With deep talent in the areas of Strategy, Design, Development and Content Creation, we build modern experiences for ambitious brands.

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Media Contact:
Brandon Dixon
pr@stagwellglobal.com

SOURCE Stagwell Inc.

Originally Released On

PR Newswire

CONTACT:

Sarah Arvizo
Stagwell
pr@stagwellglobal.com 

NRG Releases Whitepaper, “The Power of Brand Fandom: 5 Things to Know Right Now”

NEW YORK, Oct. 31, 2022 /PRNewswire/ — Research from Stagwell‘s (NASDAQ: STGW) National Research Group (NRG), a global insights leader at the intersection of technology, content, and culture, shows more people are fans of brands, products, and services in the same way they love sports and celebrities. NRG introduced its “Brand Fandom” research focus at Advertising Week, beginning a series that will unpack the journey to fandom across key categories and audiences. The research will explore the pathways for brands to successfully build and activate a fan community and understand the modern-day fan ecosystem. 

NRG’s Brand Fandom showed up in a myriad of ways this month: 

• Brand Fandom Whitepaper: In a new report, “The Power of Brand Fandom: 5 Things to Know Right Now,” research points to brand influence as being more significant than other commonly associated areas of interest: consumers are bigger fans of brands or products (57%) than of celebrities (54%), movies (52%), sports (48%) or online influencers/personalities (37%). Some other key themes from the paper include:
• Age is just a number: Brand fandom is strong across all ages, dispelling conventional assumptions that Gen Z and millennials have a fleeting sense of brand loyalty.
• Fans don’t exist in a vacuum: 54% “want everyone to know” they are a fan of a given brand or product.
• Brand fans are sold on potential, too. Over three-quarters (77%) say they will at least try different products the brand comes out with.
• MediaPost Op-Ed: In a contributed piece, Stagwell Global Chief Marketing Officer Ryan Linder and NRG EVP, Brand Strategy and Innovation Fotoulla Damaskos co-bylined an article, “Bigger Than Sports and Celebrity: The Power of Brand Fandom,” which explores what brands can expect of the consumers who they turn into fans: not just deep loyalty, but advocacy.
• Advertising Week New York: A panel at AWNY, which included NRG’s Damaskos and EVP, Head of Sports Marketing Jay Kaufman; Stagwell’s Linder; Christie’s SVP, Head of Marketing Neda Whitney; and McDonald’s Director, Communications Measurement & Insights Sarah Myles, introduced brand fandom on “Buzz and Devotion: The Fan Economy That Makes Niche Mainstream in Today’s Culture.”

“This first piece of research shows how brand fandom serves as a tool of self-expression, intricately linking brands to consumer identities. It should signal to brands that interactions with customers have to be dialogues, nurturing people’s experiences and engendering a sense of shared belonging,” said NRG EVP, Brand Strategy & Innovation Fotoulla Damaskos. “Our choices as consumers are on full display right now – we can wield power against the brands that fail us, or passionately champion those we believe in. Where these choices fall can mean the difference between having customers or having fans who bring commitment, advocacy and long-term brand growth.”

“The way I move about the world – how I approach the fast-paced work of brand marketing, to the even faster-paced world of fatherhood – I’ve done through the lens of authenticity and grit, qualities I adopted from my fandom for Harley-Davidson motorcycle culture,” said Stagwell EVP, CMO Ryan Linder. “My identity continues to be reinforced by a kaleidoscope of brands I’m personally invested in, proof that the influence of brands can manifest across so many aspects of our lives.”

Data used in this report comes from a study of 1,018 US consumers, ages 18 to 65, conducted in October 2022–representative of the national population in terms of age, gender and ethnicity.

National Research Group is a leading global insights and strategy firm at the intersection of entertainment and technology. Rooted in four decades of industry expertise, the world’s leading marketers turn to us for insights into growth and strategy for any content, anywhere, on any device. Working at the confluence of content, culture and technology, NRG offers insights for bold storytellers everywhere. To learn more, please visit www.nationalresearchgroup.com, and follow us on LinkedIn and Instagram.

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Stagwell’s fastest-growing network transforms for the convergence of creative, media, and commerce.

By

Harris Brand Platform

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A Size-Inclusive Rollout Shrinks Earnings, but Not Brand Equity  

In August 2021, Old Navy launched BODEQUALITY, a campaign that expanded their clothing line to serve women sizes 00-30. Inventory mismanagement resulted in financial losses; however, Harris Brand Platform data shows that this “failure” comes with a silver lining:

1. BODEQUALITY departed from the traditional women’s clothing market, with apparel specifically designed for curvy women and a strategy focused on size inclusivity.
2. The right idea…Consumers familiar with the Old Navy brand appreciated BODEQUALITY’s mission, and the retailer’s brand equity hit a November high.
3. …The wrong execution: Inventory mismanagement, and supply chain issues, resulted in stores overwhelmed with surpluses of the largest and smallest sizes, and a lack of their most popular mid-range sizes.

Download our case study to discover how consumers responded to Old Navy’s BODEQUALITY campaign, and how this “failure” also did the brand some good.

By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from The Harris Poll, a Stagwell agency. 

Among the highlights of wave 139 (fielded Oct. 21-Oct. 23) in our weekly consumer sentiment tracking:

ECONOMY, INFLATION WORRIES REMAIN STEADY:

Today, 89% of Americans are concerned about the economy, inflation and jobs – the same high level as last week.

• • 85% worry about a potential U.S. recession (no change)
  • 82% about U.S. crime rates (down 1 point)
  • 75% about political divisiveness (up 1 point)
  • 74% about the War on Ukraine (no change)
  • 72% about affording their living expenses (down 1 point)
  • 61% about a new COVID-19 variant (up 1 point)
  • 47% about losing their jobs (no change)
  • 44% about the Monkeypox outbreak (down 4 points)

INFLATION IS AMERICA’S #1 STRESSOR:

How stressed are Americans, and what’s causing it? The answers are clear in the 2022 Stress in America survey we conducted with the American Psychological Association.

• • 27% of Americans report being so stressed that they cannot function most days.
  • Inflation is the #1 stressor for 83% of adults. That is followed by violence and crime (75%), the current political climate (66%) and the racial climate (62%).
  • 76% say the future of the nation is a significant source of stress in their lives.
  • 68% say this is the lowest point in our nation’s history that they can remember.
  • 57% who indicated money was a worry said that having enough money to pay for things like food or rent/mortgage is their main source of stress.
  • 43% reported feeling that saving enough money for things in the future is their main source of stress.
  • 56% agreed that they and/or their family have had to make different choices due to lack of money in the past month, with Latino/a (66%) and Black Americans (59%) reporting this at a higher level than White (52%) and Asian (45%) American adults.

EMPLOYEES WARMING UP TO BACK-TO-OFFICE:

As we continue tracking return-to-office requirements, a majority of employees still say they will jump jobs if forced back to the office full-time. Yet the numbers of workers resisting return-to-office are much lower than three months ago, based on our survey with USA Today.

• • 57% of employed Americans say companies will lose employees if they require workers to be in-person (down 9 points from June).
  • 73% of remote and hybrid workers say they would find another remote or hybrid job if their company forced them to work from the office full-time (down 5 points from June).
  • In an earlier study with Bloomberg, 57% of workers said they believe that employers now have more power in the job market (a 5-point increase in favor of employers from January).

INFLUENCERS MATTER:

Nearly half of U.S. consumers consider input from influencers when purchasing a product or service – especially younger people, according to our survey with AdAge.

• • 80% of Gen Z consult user reviews before purchasing, and 75% say that recommendations from influencers affect their decision – nearly double the general population at 43%.
  • 40% of Gen Z members have made purchases directly through an influencer’s storefront on sites like Amazon and LTK.
  • 73% also report looking to TikTok creators for product input, with Instagram and YouTube influences being similarly popular choices.

BRANDS GETTING GEN Z RIGHT:

Beats by Dre, Jersey Mike’s Subs, Planned Parenthood, Lenovo and New Balance are doing the right things to capture the attention of Gen Z, according to the latest Ad Age-Harris Poll Gen Z brand tracker, a ranking of brands gaining the most attention from Gen Z members ages 18-24 in the third quarter.

• • Also doing better with Gen Z are Kickstarter, Impossible Foods, Coach, Flex Seal, Foot Locker, Pillsbury, Haagen-Dazs, Bose, Nature Valley, North Face, Crocs, NHL, Paramount, Fiji and State Farm.
  • See full details here.

ICYMI:

In case you missed it, check out some of the thought-leadership and happenings around Stagwell making news:

• • Recap: 4 of the Biggest Transformations from Advertising Week New York 2022
  • America Is Less Divided Than We Think, Says Harris Poll’s CEO
  • Once-in-a-Generation Wealth Boom Ends for America’s Middle Class
  • Ragan and HarrisX unveil 2nd annual CEO/CCO Perceptions Survey

As always, if helpful, we would be happy to provide more info on any of these data or insights. Please do not hesitate to reach out.

Thank you.

By

By: Lindsay Hong, COO, Locaria

Originally Released on
Little Black Book

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Locaria’s Hong on bringing the previously siloed skills sets of creative production, adaptation and localisation together

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By: Maggie Malek, CEO, MMI Agency

Originally Released on
The Marketing Insider

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One of the great loves of my life (and one of my best kept secrets — until now) is gaming.

I have spent so much time online playing games, but it’s something I never talk about. Why? Maybe it’s because I’m a woman. Maybe it’s because I’m a CEO. Maybe I’m afraid I won’t be taken seriously.

But that time is past. It is now time for me to “step out of the shadows,” especially as an advocate for women in advertising, marketing and business in general, because now there is a particularly compelling reason to discuss it.