CONTACT:

Sarah Arvizo

pr@stagwellglobal.com 

Originally Released On

PR Newswire

CONTACT:

Sarah Arvizo
pr@stagwellglobal.com

First Stadium-Level AR Platform for Large-Scale Venues, ARound Builds on 2022 Experiences with the Minnesota Twins and Los Angeles Rams, with Opening Day Launch at Kauffman Stadium

NEW YORK and KANSAS CITY, Mo., March 30, 2023 /PRNewswire/ — ARound, a next-generation fan engagement platform designed to enhance gameday fun with live, real-world augmented reality (AR) experiences – and part of the Stagwell (NASDAQ: STGW) Marketing Cloud – has expanded its professional sports partnerships to include the Kansas City Royals for the 2023 baseball season. Launching in Kauffman Stadium today, “Crown Vision AR” provides the venue’s 38,000 fans with a shared AR experience that includes interactive follow-along features after base hits and plays, contests, fan loyalty features, and brand sponsorships custom to the Royals.

Originally Released On

PR Newswire

CONTACT:

Sarah Arvizo
pr@stagwellglobal.com

CONTACT:

Sarah Arvizo
Stagwell
pr@stagwellglobal.com 

Originally Released On

PR Newswire

CONTACT:

Sarah Arvizo
pr@stagwellglobal.com

With record growth in 2022, GALE secures top industry accolades, demonstrating its prowess as an industry agency leader.

NEW YORK, March 15, 2023 /PRNewswire/ — GALE, a Business Agency, is proud to announce its win of two top industry awards: Ad Age’s A-List and Adweek’s Breakthrough Media Agency of the Year. The honors recognize the agency’s outstanding growth and its integrated, results-driven approach to working with leading industry clients like H&R Block, Chipotle, MilkPEP, and Hard Rock International among others.

Founded in 2014, GALE has grown to more than 700 employees across nine offices globally. Combined with this significant growth in headcount, GALE experienced a more than 130% increase in revenue last year, making the company one of the fastest-growing agencies in the US.

“This has been a banner year for GALE; being honored by Ad Age and Adweek on the heels of an exceptional growth year is particularly special. We’ve significantly expanded our teams, brought new expertise into the fold and started working with a number of new clients. But ultimately, this is a moment to recognize all the great people that work at GALE and the great clients we partner with,” said GALE CEO and President Brad Simms.

In 2021, GALE was named Ad Age’s Data & Analytics Agency of the Year, but 2023 marks the first time GALE has been named to Ad Age’s A List, coming in at number five. “We started as seven people specializing in consulting and data and today, we service a client’s every need as true business partners, delivering fully integrated solutions and recoupling creative and media. These industry awards highlight the gains we’ve made as a business, but more importantly, our team’s continued focus to help our clients drive meaningful business results,” Simms added.

As Adweek’s Breakthrough Media Agency of the Year, GALE is recognized for its powerful and growing media practice. Four years into offering this capability, GALE manages a billion dollars in media billings, servicing clients seeking alternatives to traditional media networks.

“At GALE, we live by a simple equation: great people + great clients + great culture = great work,” said Simms. “On the inside, we see this equation hard at work in countless ways across the business. It is an honor to receive such incredible recognition and validation from the broader industry. These awards are testaments to the team at GALE, their dedication, high standard of work excellence, and our many loyal, extraordinary client partners.”

About GALE
GALE is a Business Agency. We bring business insights to brand storytelling and activate across every channel. With expertise in business strategy, CRM, loyalty, brand storytelling, integrated, performance, creative, and content marketing, experience design and media, GALE creates marketing systems and communications that grow businesses. GALE delivers strong business outcomes for its partners in automotive, QSR, retail, gaming, entertainment, telecom and more. Founded in 2014, the agency currently has offices in New York, Singapore, Toronto, Denver, Los Angeles, London, Austin, Kansas City and Bengaluru. GALE has received top industry awards including Ad Age‘s A-List, Ad Age‘s Data & Analytics Agency of the Year, Adweek‘s Fastest Growing Agency and Adweek‘s Breakthrough Media Agency of the Year. For information on GALE, its customer data platform Alchemy™ and its consumer research capability ASK GALE, visit: https://gale.agency/.

CONTACT
Lindsay Bennett
lindsay.bennett@galepartners.com
917 497 5582

By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:

WORRIES ABOUT ECONOMY EDGE UP: 

Today, 85% of Americans are concerned about the economy and inflation – up 1 point from last week and up from the 82% rate we saw in December.

• 80% worry about a potential U.S. recession (down 1 point)
• 80% about U.S. crime rates (no change)
• 74% about political divisiveness (up 1 point)
• 70% about affording their living expenses (up 2 points)
• 69% about the War on Ukraine (down 5 points)
• 55% about a new COVID-19 variant (down 3 points)
• 46% about losing their jobs (down 8 points)

CULTURE CHANGE BIGGER WORRY THAN LAYOFFS: 

Employees are more concerned that the employee-first cultures developed during the pandemic will fade due to today’s economic uncertainty than they are worried about being laid off, according to our survey with Justworks.

• 42% of employees are worried about getting laid off due to the looming recession.
• 48% say they are worried about a reduction in offered benefits or perks at their company.
• 47% say they have changed their behavior at work to avoid being laid off during the looming recession, such as working longer hours (35%).
• Others feel that increasing their skillset will provide them with more job security, with 19% saying they’ve learned new professional skills and 17% considering additional schooling.
• However, many employees are seeing positive culture changes fade away: 46% say that their coworkers are more competitive at work now than before the looming recession.
• 52% see a worsening company culture today company to the employee-first mindset of the pandemic

GRANDMOTHERS UNSUNG CAREER HEROES:  

As many Americans struggle to find affordable childcare, grandmothers are becoming the unsung heroes that allow many professionals to stay on the job, according to our survey with Fortune.

• 42% of working parents rely on grandmothers for childcare – similar to the number utilizing professional childcare/daycare.
• 92% of Americans believe grandmas are making significant economic contributions through the childcare they provide, with 83% even saying that, without this care, the American economy would suffer.
• 4 in 5 working parents who rely on grandmas for childcare say that support allows them to pursue their career goals.
• 67% say there are times they might have lost their job without the help of their child’s grandmother stepping in to help with care.

SHOW ME THE MONEY, TRAVELERS SAY: 

When staying at a hotel, Americans want to know the total costs up-front – fees and all – according to our survey with NerdWallet.

• 64% of the those who intend to travel in 2023 and have ever looked for hotels/motels/resorts prefer to see one total combined price that includes all charges rolled into one, rather than a room rate plus separate fees.
• One exception is Gen Z: 39% of Gen Z prefer to see fees separated out from the nightly rate, compared with just 29% of Generation X and 25% of Baby Boomers.

AUTO BRANDS SCORE WITH GEN Z, THANKS TO EV’S: 

Electric vehicles are attracting younger consumers to BMW, Mini, Subaru, Volvo and Cadillac, according to our latest Gen Z survey.

• In our quarterly look at the top 20 brands gaining traction with Gen Z, BMW was ranked fourth overall and was the highest of any auto brand in the study.
• The top brand gaining favor with Gen Z is Aldi, followed by the WNBA and ice cream brand Blue Bunny.
• Volvo came in fifth, Subaru seventh and Cadillac 17th.

SIX PREDICTIONS FOR THE FUTURE OF COMMS: 

What does new technology mean for the future of people in the communications and PR profession? Stagwell’s Marketing Cloud team – fresh off the announcement of a new AI tool to write news releases and land media coverage – has six predictions:

• Generative AI will drive next-generation communications – with 92% of comms professionals believing AI use in PR is worth exploring, yet 61% also worrying that AI could eliminate jobs.
• Brand safety will be a top-line priority for communicators – with 40% of communications professionals expecting concerns around brand safety to increase this year and 83% of consumers saying they are much more or somewhat more aware of brand safety issues than a year ago.
• Predictive pitching and personified media targets will help PR pros land their message – with 77% of those in PR admitting it is harder than ever to secure earned media coverage and journalists saying they responded to only 3% of pitches last year.
• Comms pros will have more options when it comes to building their tech stack – with 50% of enterprises relying on industry cloud platforms to accelerate their business initiatives in the next five years.
• Data ethics and privacy will take center stage – with 91% of PR leaders saying it is an ethical responsibility for companies to handle data storage properly, 84% of comms pros expressing concern that data privacy could be compromised if they use new tech tools and 50% of organizations that operationalize AI transparency seeing an improvement in adoption, business goals and user acceptance.
• Pay for creators and influencers will become more transparent – with a 35% pay gap in 2021 between White and Black influencers and 59% of Black creators reporting being negatively affected when they speak about race on their platform.

ICYMI: In case you missed it, check out some of the thought-leadership and happenings around Stagwell making news:

• Millennials are more likely than other generations to support a cap on personal wealth

• Only 14% of U.S. Homeowners Know Flooding is the Country’s Most Common and Expensive Natural Disaster

• USC Annenberg School for Communication and Journalism to Host Forum on the Future of AI in Communications for Next-Gen Practitioners with Stagwell Marketing Cloud’s PRophet

Originally Released On

PR Newswire

CONTACT:

Jason Reid
Stagwell Inc.
IR@StagwellGlobal.com

By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:

WORRIES ABOUT ECONOMY DOWN BUT JOB-LOSS CONCERNS GROW: 

Today, 84% of Americans are concerned about the economy and inflation – down 1 point from last week and closer to the 82% rate we saw in December.

• 81% worry about a potential U.S. recession (no change)
• 80% about U.S. crime rates (down 2 points)
• 74% about the War in Ukraine (up 2 points)
• 73% about political divisiveness (no change)
• 68% about affording their living expenses (down 1 point)
• 58% about a new COVID-19 variant (up 3 points)
• 54% about losing their jobs (up 11 points)

WOMEN INCREASINGLY CONCERNED WITH WORRY – WITHOUT HEALTHCARE SUPPORT: 

Women are increasingly consumed by worry and let down by a health care system that neglects their needs, our “The State of Women” survey with theSkimm found.

• 71% are consumed with worry – thinking through every single scenario, at home and work, and planning for every contingency.
• 82% of women surveyed said that, while there’s much talk about how overburdened women are, no one is actually helping ease the burden.
• 63% of Millennial women – and 70% of LGBTQIA Millennial women – said they’ve received disappointing or inadequate medical care.
• 59% reported that they had sought treatment from doctors who did not believe them or ignored their needs.
• 77% of women agreed with the statement “I am the only advocate for my health and well-being.”
• For example, 92% of women said they are now prioritizing their health and 81% said they are “actively seeking new lifestyles that prioritize their health and well-being.”

NEW HIRES, RAISES STILL ON TAP, HIRING MANAGERS SAY: 

American hiring managers are forecasting pay bumps and hiring sprees even amid economic uncertainty, according to our survey with Express Employment Professionals.

• 75% of hiring managers predict employees at their companies will receive a bump in pay this year, up from 58% in 2020.
• 60% of hiring managers say their company plans to increase the number of employees in the first half of 2023, on par with the first and second halves of 2022.
• 45% said they have open positions they cannot fill. That is the highest proportion of job openings reported since the study began in the first half of 2020.
• Those positions remain unfilled due to a lack of applicants (40%), lack of applicants with relevant experience (47%), hard skills (46%) and/or soft skills (31%).
• 29% say their company needs more money in the budget this year or that their upper management still needs to approve new hiring.

SLEEPLESS IN AMERICA: 

Our Wake Up America survey with Idorsia finds the far-reaching effects of insomnia on personal relationships and the compounded overall effects on our health.

• 41% of people with trouble sleeping say it causes them to argue more with their partner or disrupt their partner’s sleep and their relationship overall.
• 53% report their trouble sleeping is an added relationship stressor, with 41% saying their partner has had to pick up the slack with household chores and nearly a third (31%) saying they have slept in a separate bed.
• While 67% of primary care physicians say they ask about sleep in routine visits, only 36% of people with trouble sleeping report being asked.

ICYMI: In case you missed it, check out some of the thought-leadership and happenings around Stagwell making news:

• The unsung heroes of the American economy: Grandmothers

• New Survey Reveals Half of Americans are Concerned about their Water Access and Safety
• Is ChatGPT a viable solution for brands, marketers and global businesses seeking fast-paced, low-cost multilingual content localization and adaptation?

Originally Released On

PR Newswire

CONTACT:

Media Contact
Sarah Arvizo
pr@stagwellglobal.com

By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:

WORRIES ABOUT ECONOMY DECLINE AGAIN: 

Today, 85% of Americans are concerned about the economy and inflation – down 2 points from last week and up from 82% in December.

• 82% worry about U.S. crime rates (up 2 points)
• 81% a potential U.S. recession (up 1 point)
• 73% political divisiveness (no change)
• 72% the War on Ukraine (no change)
• 69% affording their living expenses (up 1 point)
• 55% a new COVID-19 variant (no change)
• 43% about losing their jobs (down 3 points)

AI-GENERATED BUZZ: WHAT DO CONSUMERS THINK?:

With all the buzz about generative AI, AI-powered search engines and ChatGPT, what do consumers have to say? Stagwell’s National Research Group took the pulse of public opinion in a new report. 

• 17% of those surveyed said they had heard a “great deal” about AI-powered search recently, and 53% had heard at least “some.”
• 92% of consumers who have heard about AI-powered search say they think it will change the way people use the internet.
• 71% say they’re excited about using the technology.
  
• 59% of those who have heard about AI-powered search say Google is best positioned to successfully deliver the technology to market versus 13% who would vote for Microsoft.
• Also see Stagwell’s whitepaper: “Can Picasso Live in the Machine? AI get smart: What to know, what to watch and what to play with”

BREAKING UP IS HARD TO DO SECURELY: 

Our latest survey with Norton finds many Americans – especially younger ones – are reckless online after breakups, including sharing passwords with their exes and not treating online stalking with concern.

• 25% of Americans admitted to being the victim of an online dating or romance scam.
• Gen Z (34%) and Millennials (35%) have “concerningly relaxed” attitudes about online stalking. One third say they don’t care if they’re being stalked online by a current or former partner as long as they’re not tracked in person – three times higher than older adults (10%).
• More than a third of Gen Z say they have shared passwords with an ex.
• Among those who have been in romantic relationships, 16% say that they’ve checked a current or former significant other’s phone to view texts, calls, direct messages, emails or photos, 12% have reviewed their former partner’s device search history, and 11% have tracked a current or former partner’s location using a location sharing app.

THE DOCTOR IS IN BUT BURNED OUT: 

America’s healthcare workforce is under unprecedented strain, and doctors and nurses are burning out in record numbers, according to our survey with HealthDay.

• 63% of doctors and nurses said they are experiencing a moderate or great deal of burnout at work.
• 66% of physicians and 75% of nurses cite understaffing as the most significant contributor to burnout, along with a growing amount of daily paperwork (58% for physicians and 51% for nurses).
• Many also cite time communicating with insurance companies on their patients’ behalf as a source of burnout (38% for primary care physicians and 20% for nurses).
• All of this is leading to decreased satisfaction among medical professionals. A year ago, 40% of physicians felt highly satisfied. Today, it’s 22%.
• As a result, only 57% of doctors say they would choose medicine as a profession again, compared with 72% last year.

RECENT HOME SELLERS REVEAL LESSONS LEARNED: 

An overwhelming share (84%) of Americans who sold a home for the first time in the past two years wish they had done something differently, according to our survey with Zillow.

• Regret #1: The most common thing recent first-time home sellers wish they had done differently is set a higher list price (39%). In January, nearly one in four listings had a price cut (22%), which is 10 percentage points higher than last winter. 75% of agents say pricing is the most important thing sellers need to get right in a less frenzied housing market.
• Regret #2: 87% of recent first-time sellers think something they could have done would have attracted a higher sale price. 39% say better listing photos could have boosted their bottom line, while 25% say a virtual tour could have helped sell their home for more. Fact: Listings that include a 3D home virtual tour or an interactive floor plan receive 69% more page views and 80% more saves.
• Regret #3: 25% of recent first-time sellers wish they had listed their home at a different time. If the owner has flexibility, the second half of April is the optimal time to list a home for sale nationwide.
• Regret #4: 25% of recent first-time sellers say they could have received a higher sale price if they had invested in more home improvements and repairs. Landscaping, interior painting and carpet cleaning are the most commonly completed seller projects, as they send a signal to a buyer that a home is well-maintained.

ICYMI: In case you missed it, check out some of the thought-leadership and happenings around Stagwell making news:

• Hiring Remains Strong, But Costly
• Don’t tell Americans the economy is getting better — they’re still worried about a recession
• February Harvard CAPS-Harris Poll: Perception of economy is improving but only a third believe it is on the right track