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Contact:
IR Contact:
Ben Allanson
ir@stagwellglobal.com
PR Contact:
Lena Petersen
pr@stagwellglobal.com
NEW YORK CITY, NY / ACCESS Newswire / April 14, 2026 / Stagwell (NASDAQ:STGW), the global challenger network transforming marketing through AI, will report financial results for the three months ended March 31, 2026, on Thursday, April 30, 2026, before market open.
Stagwell will host a video webcast to review those results the same day at 8:30 AM (ET). Register here to attend the webcast.
A replay of the webcast will be available following the event at Stagwell’s website, https://www.stagwellglobal.com/investors/.
About Stagwell
Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at stagwellglobal.com.
IR Contact:
Ben Allanson
ir@stagwellglobal.com
PR Contact:
Lena Petersen
pr@stagwellglobal.com
Appointment marks first in a series of senior growth hires as Stagwell scales its integrated model following 25% new business growth in 2025
NEW YORK CITY, NY / ACCESS Newswire / April 10, 2026 / Stagwell (NASDAQ:STGW) today announced the appointment of Nicole Souza as Chief Growth Officer, North America, as the company continues to scale its enterprise growth model following a year of record new business performance.
Stagwell delivered 25% new business growth in 2025, adding partnerships with brands including Starbucks, PepsiCo and Target, momentum driven by its integrated approach across creative, media, data, and technology. Souza’s appointment represents a deliberate step to operationalize and accelerate this integrated approach at scale and is the first in a series of senior growth hires planned for 2026.
Souza joins from Publicis Groupe, where she served as Chief Marketing Officer for its creative division, leading growth across a global portfolio of agencies. She brings deep experience translating integrated capabilities into enterprise-level wins, with prior leadership roles at Saatchi & Saatchi and Deutsch New York. In this role, Souza will lead growth across North America, focused on scaling Stagwell’s enterprise momentum, shaping and winning high-value opportunities, connecting capabilities across the network, and expanding them into long-term client partnerships.
“Nicole is a builder,” said Ryan Linder, EVP and Global Chief Marketing Officer of Stagwell. “We’ve proven the model works, clients are responding to a more connected, modern approach to marketing. Now it’s about scaling that with intention. Nicole knows how to take complexity and turn it into growth, and that’s exactly what this next phase requires.”
Souza will also play a key role in advancing Stagwell’s go-to-market strategy around its creative capabilities and AI-driven marketing solutions, ensuring the company’s investments in technology and data translate directly into commercial advantage for clients.
“I’m joining Stagwell because it represents the future,” said Souza. “What’s already in place across agencies and capabilities is incredibly powerful, the opportunity now is to scale that into even greater impact for clients.”
Souza reports to Linder and is based in New York.
About Stagwell
Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
Media Contact
Madi Wick
PR@stagwellglobal.com
Petersen will elevate Stagwell’s brand identity as the global network enters its next phase of growth driven by AI-innovation
NEW YORK CITY, NY / ACCESS Newswire / April 9, 2026 / Stagwell (NASDAQ:STGW), the global challenger network transforming marketing through AI, today appointed Lena Petersen to the role of Chief Brand and Communications Officer. Petersen will lead Stagwell’s Brand and Communications team, driving the global network’s brand identity, amplifying executive visibility, shaping next-level internal and external communications, and more. She will report directly to Mark Penn, Chairman and CEO of Stagwell.
Petersen brings 30+ years of experience across marketing, media, and storytelling to the role of Chief Brand and Communications Officer. Most recently, she held senior leadership roles at Sugar23 and MediaLink, a UTA Company, where she advised top brands and executives on growth strategy, brand transformation, and cultural relevance. Over the course of her career, Petersen has built a reputation for integrating strategic communications with creative storytelling, shaping narratives that drive business results and leave a lasting cultural impact. At Stagwell, she will harness this expertise to elevate the network’s global brand, strengthen its voice in the market, and cement its position at the cutting-edge of marketing and AI innovation.
“Lena brings a powerful blend of strategic insight and storytelling expertise that aligns with where Stagwell is headed,” said Mark Penn, Chairman and CEO of Stagwell. “She has a unique ability to create cultural moments by bringing unexpected partners and ideas into alignment, which will be instrumental in sharpening our brand and elevating our voice as we continue to grow.”
“I’m excited to join Stagwell as Chief Brand and Communications Officer,” said Lena Petersen. “Stagwell’s commitment to innovation and its powerhouse network of agencies offers a unique opportunity to elevate the brand, amplify our story, and connect with audiences in meaningful ways. I’m eager to drive bold, forward-thinking communications that showcase the creative impact of the entire global network and the transformative work we do in partnership with our clients.”
Petersen will succeed Beth Sidhu, who is transitioning to the role of CEO at SPORT BEACH-the global platform advancing business at the intersection of sport and culture.
About Stagwell
Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
Media Contact
Maggie Axford
PR@stagwellglobal.com
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Contact:
PR Contact:
Alyssa Bourne-Peters, PR Director, North America
Alyssa.Bourne-Peters@themarketingcloud.com
+1 917-592-9795
Lou is your brand insights partner built inside HarrisQuest: Building Segments, Rendering Charts, and Surfacing Insights in Real Time Inside the Brand Measurement Platform
NEW YORK CITY, NY / ACCESS Newswire / April 6, 2026 / HarrisQuest, part of Stagwell’s The Marketing Cloud (NASDAQ:STGW) and powered by The Harris Poll, today announced the launch of Lou, an AI analyst built natively inside HarrisQuest, the brand tracking platform within The Marketing Cloud. Designed by researchers for researchers, HarrisQuest enables global brands to track brand and corporate reputation consistently across 24 global markets, and Lou delivers the “why” behind the data in seconds.
“We knew this insights agent was so powerful it had to be named in honor of Lou (our founder, Louis Harris),” says John Gerzema, CEO of The Harris Poll. “Powered by over seventy years of proven research methodology and trusted brand data, Lou delivers expert-grade insights at scale and extends trusted intelligence to every corner of the organization.”
Lou works inside HarrisQuest with full access to the brand’s data and saved analyses. It never needs to be briefed and operates around the clock. Unlike chat-based AI assistants layered onto generic dashboards, Lou executes directly inside the platform: building custom segments, rendering custom reports, applying filters, and surfacing strategic insights in real time. Most analyses are completed in less than 10 seconds. Just speak or type a question to Lou, and it acts.
AI That Acts, Not Just Answers
Lou isn’t an AI analyst that simply summarizes, it will act as an extension of your team running in the background. Lou pulls reports, custom views, and surfaces insights on your brand’s shifts and changes.
“Most AI in this category can summarize what has already happened. Lou is built to work directly in the data,” said Jonathan Gardner, CEO, HarrisQuest. “It builds the cut, renders the view, applies the filters, and helps teams understand what changed, what matters, and where to look first. We didn’t add AI to a dashboard. We put an analyst inside a measurement system.”
Lou’s capabilities include:
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Custom Audience Segment Building: Customizable configuration by generation, geography, political ideology, income, or any combination, including bulk Designated Market Area (DMA) inputs. No data team required.
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Voice-enabled Prompts: Users can speak to Lou and watch the data come to life. Ask about “the two weeks after our Super Bowl campaign” or “how does Gen Z feel about our brand today versus six months ago?” Lou pulls the data, builds the views, and surfaces the insight.
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Funnel and Competitive Diagnosis: Lou does not only show what changed about your brand. It helps teams identify where the funnel is breaking and how the brand compares competitively, pointing to where the issue lies and where to look first.
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Customized Reports: Live data is pulled from the brand’s actual performance at that moment, each savable to a permanent URL, ready for the next session or the next team member to easily view.
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Time-over-Time Comparisons in Seconds: No manual date configuration required.
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Boardroom-ready Outputs: Lou pulls trusted, rigorously grounded data from HarrisQuest, formatted for the C-suite brief or the analyst deep-dive, on demand.
When the data does not support a conclusion, Lou says so. Every output is grounded in the platform’s methodology, metric definitions, formulas, and reasoning rules. No hallucinated calculations. No scraping. No invented causality from cross-sectional data.
“I needed year-over-year Brand Equity across the U.S. and Mexico. That’s normally a team effort. With Lou, I built it myself in minutes,” said a Brand Marketing Manager at a major international sports federation. “It’s not a tool we check in on. It’s an analyst that’s already working.”
A Differentiated Experience: AI Inside the Measurement System
HarrisQuest stores the work teams already do: segments, saved views, historical cuts, and prior analyses, each preserved at a permanent URL. Lou operates inside that accumulated history. A new analyst stepping into the platform on day one has immediate access to an AI working from the team’s saved segments, views, and prior work. No briefing. No setup. No starting over. The longer a team uses HarrisQuest, the richer the platform context Lou can work from.
Brand Intelligence for Every Member of the Team
Lou extends the power of always-on brand intelligence to every brand insights professional, marketer, communications leader, and executive who makes decisions on brand and corporate reputation data. Users no longer need to be data specialists to dig into what is driving brand performance. Lou handles the analysis; they focus on the decision.
Users can now speak to Lou, ask what’s going on with their brand, drill into audience performance with Gen Z, sports fans in Mexico, or any segment that matters, and get insights on what is causing shifts in brand equity or consideration. Lou will surface what you need in time for the next meeting and save what the team worked on for next time.
Visit harrisquest.com to learn more.
About HarrisQuest
HarrisQuest is The Harris Poll’s brand intelligence platform, built by researchers for researchers and available as part of Stagwell’s The Marketing Cloud. It enables global brands to track brand and corporate reputation consistently across 24 markets, measuring equity, awareness, trust, and consideration with the rigor of 70 years of Harris Poll methodology. Lou, its native AI analyst, turns those measurements into analysis teams can generate, save, and revisit within the platform in seconds.
About The Harris Poll
The Harris Poll is one of the longest-running and most respected surveys in American history, tracking public opinion, corporate reputation, and brand health since 1956. As part of Stagwell, The Harris Poll delivers research, analytics, and measurement solutions to some of the world’s leading brands.
About The Marketing Cloud
The Marketing Cloud (formerly Stagwell Marketing Cloud) is a data-driven suite of AI-powered SaaS and service solutions built for the modern marketer. Powered by proprietary data and advanced tools spanning research, communications, creative, and media, it enables organizations to achieve measurable business outcomes by making smarter decisions, faster. The Marketing Cloud was born out of Stagwell’s (NASDAQ:STGW) award-winning network, known for delivering creative performance for ambitious brands.
About Stagwell
Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
Media Contact
Alyssa Bourne-Peters, PR Director, North America
Alyssa.Bourne-Peters@themarketingcloud.com
+1 917-592-9795
Driving go-to-market strategy for Stagwell’s SaaS portfolio to help organizations unlock faster, smarter and more effective marketing
NEW YORK CITY, NY / ACCESS Newswire / April 3, 2026 / Stagwell, the global challenger network transforming marketing through AI, today announced the appointment of Michael Twedell as the network’s inaugural Senior Vice President, Enterprise AI Solutions. This appointment reinforces Stagwell’s commitment to integrating unified solutions that serve complex enterprise needs while delivering practical tools for everyday marketers.
Reporting to Mark Penn, Stagwell Chairman and CEO, Twedell will lead enterprise go-to-market strategy for Stagwell’s AI-driven solutions, including The Machine-marketing’s first agentic operating system-and the Agentic Targeting System, built in partnership with Palantir. In this role, Twedell will drive adoption across strategic accounts by bringing together Stagwell’s SaaS portfolio and operating company capabilities into integrated, outcomes-focused solutions. He will also unify Stagwell’s enterprise agentic platforms into a clear answer to the question every marketer is asking: how to reduce costs and make every dollar work harder by enabling both teams and tools with AI.
Twedell brings over 25 years of experience in the consulting and technology industry, with a proven record in sales performance, relationship management, and enterprise transformation. Previously, he served as Senior Vice President, Growth at Bounteous, leading the development and execution of digital transformation strategies for global enterprises in Hospitality, Gaming, Media and Healthcare.
“Stagwell’s AI portfolio help enterprises harness insights, unify marketing workflows and make every campaign smarter,” said Penn. “We’re focused on building practical, differentiated solutions that move beyond fragmented AI adoption and deliver real-world impact for clients. Michael’s leadership will help scale these efforts across our global network.”
“There’s a lot of noise in the market, but what drew me to Stagwell is that its agentic solutions actually deliver on the ROI promise,” said Twedell. “They directly address marketing’s biggest challenges around value, efficiency, and growth, and I’m excited to help bring that impact to more partners.”
About Stagwell
Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
Press Contact:
Madi Wick
PR@stagwellglobal.com
NEW YORK CITY, NY / ACCESS Newswire / March 20, 2026 / Stagwell Inc. (the “Company”) announced today the grant of equity inducement awards. Effective March 17, 2026, the Company granted a total of 122,484 restricted stock units to five new employees. Each restricted stock unit represents the right to receive one share of the Company’s Class A common stock. The restricted stock units will vest in two installments, with one-third vesting on the second anniversary of the grant date and two-thirds vesting on the third anniversary of the grant date. The restricted stock units are subject to accelerated vesting upon (i) termination of employment by the Company without Cause or (ii) death or disability. The Company granted these awards as a material inducement to employment in accordance with Nasdaq Listing Rule 5635(c)(4).
For more information on Stagwell, please visit www.stagwellglobal.com
About Stagwell
Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
Contact:
Madi Wick
pr@stagwellglobal.com
NEW YORK CITY, NY / ACCESS Newswire / March 16, 2026 / Stagwell (NASDAQ:STGW), the challenger network transforming marketing through AI, today released its 2025 Annual Report highlighting a record year of net new business, exceptional client work, and cutting-edge AI development and adoption. Download the full report here.
Alongside the Annual Report, Stagwell published a showcase of standout AI work from across its agencies and products, highlighting innovative experiences and projects for Amazon Ads, Afterpay, Google, Lenovo, Samsung, Salesforce, Qualcomm, and many more.
“At Stagwell, we’re embedding AI across our business to stay ahead in the AI revolution, and our 2025 report makes it clear that we are a winner in the age of AI,” shared Stagwell Chairman and CEO Mark Penn. “In an industry of behemoths, legacy players distracted by restructuring and mergers, we have stayed focused – doubling down on offering clients our unique blend of leading capabilities, best-in-class talent, and technology.”
2025 Highlights:
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Aggressively adopting AI across our business: Stagwell invested heavily in proprietary platforms, products, and partnerships that operate where marketers already work. This includes The Machine, marketing’s first agentic operating system built by Code and Theory, and reinforced through a landmark partnership with Palantir that combines Foundry – Palantir’s enterprise data and analytics platform – with The Machine’s orchestration layer and The Marketing Cloud’s propriety ID Graph.
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Acceleration in AI-powered tool development for self-service marketers: Stagwell continued to invest in The Marketing Cloud, building AI-enabled tools for self-service marketers, which grew 34% organically in 2025 including more than 41% growth in the fourth quarter. Tools within The Marketing Cloud grew exponentially, including BERA posting 73% net revenue growth in 2025, and UNICEPTA posting 168% organic net revenue growth in the fourth quarter.
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Delivering exceptional work for clients using AI: Agencies within the Stagwell network used AI to create outstanding work for clients across all capabilities.
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Marketing Services: AI transformed production and personalization, automating complexity, scaling creativity, and driving measurable brand impact without proportional increases in cost.
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Digital Transformation: AI embedded directly into client workflows, turning data into content, eliminating manual processes, and improving efficiency and digital engagement at scale.
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Media & Commerce: Agencies adapted performance for an AI-first discovery economy, making brands legible, optimizing conversion with agentic media systems, and scaling cultural impact globally.
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Comms & Advocacy: AI-powered tools and grassroots initiatives expanded targeted outreach and increased brand visibility across industries.
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“Looking ahead, we’re poised to achieve transformative growth in 2026 and strengthen our position as a leader redefining marketing through AI,” added Penn.
Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this document that are not historical facts, including statements about the Company’s beliefs and expectations, technological leadership and differentiation, future financial performance, future growth and prospects, including the Company’s revenue targets and anticipated benefits of the Company’s strategies, including with respect to artificial intelligence, constitute forward-looking statements. Forward-looking statements are based on current assumptions that are subject to risks and uncertainties that may cause actual results to differ materially from the forward-looking statements, including but not limited to the risks and uncertainties discussed in Item 1A-Risk Factors and the section entitled “Forward-looking Statements” in the Company’s Annual Report on Form 10-K for the year ended December 31, 2025, filed with the Securities and Exchange Commission (the “SEC”) on March 13th, 2026, and accessible on the SEC’s website at www.sec.gov. Therefore, you should not place undue reliance on such statements. Forward-looking statements speak only as of the date they are made, and the Company undertakes no obligation to update any of them in light of new information or future events, if any.
About Stagwell
Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
IR Contact:
Ben Allanson
IR@stagwellglobal.com
Press Contact:
Maggie Axford
PR@stagwellglobal.com
Partnership unlocks access to one of the world’s most powerful mobile platforms, enabling Stagwell clients to reach audiences with greater precision and efficiency
NEW YORK CITY, NY / ACCESS Newswire / March 10, 2026 / Stagwell (NASDAQ:STGW), the global challenger network transforming marketing through AI, today announced a strategic partnership with AppLovin that brings AppLovin’s advanced mobile advertising platform, Axon, into Stagwell’s media offering, providing clients with enhanced transparency, measurement, and reporting tools for smarter, highly effective mobile campaigns.
Axon by AppLovin is a leading mobile marketing platform, reaching over a billion users every day across mobile apps and connected TV. With a large network of top-ranked gaming apps and a proprietary AI engine for real-time ad optimization, it is one of the most influential platforms in mobile and performance advertising. Through the partnership, Stagwell clients will gain access to a billion potential customers that are highly engaged inside mobile games.
“AppLovin’s platform offers powerful reach and performance capabilities for our clients looking to drive measurable outcomes in mobile environments,” said Mark Penn, Chairman and CEO of Stagwell. “This partnership aligns with Stagwell’s broader focus on AI-powered marketing, pairing its performance-driven approach with AppLovin’s machine learning-driven platform.”
In addition to enhanced reporting and optimization tools, Stagwell clients will also receive platform support across setup and optimization, creative best practices, and vertical-specific campaign execution. These resources will help clients get the most out of the platform and deepen AppLovin’s engagement with global brands and agencies across Stagwell’s network. Looking ahead, the companies also plan to collaborate on future joint marketing initiatives and industry events.
About Stagwell
Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
PR Contact
Madi Wick
pr@stagwellglobal.com
Originally Released On
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FY25 EPS of $0.08; FY25 Adjusted EPS growth of 5% to $0.83
YoY Increase in Cash Flow from Operations of $148 million; Free Cash Flow more than doubled to $187 million
FY25 YoY Revenue Growth of 2%; FY25 YoY Net Revenue Growth of 6%
FY25 YoY Net Revenue Growth excluding Advocacy of 9%, Digital Transformation Net Revenue Growth of 13%, Marketing Services Net Revenue Growth of 6%
The Marketing Cloud delivered YoY Net Revenue Growth of 230%
FY25 Net Income Attributable to Stagwell Inc. Common Shareholders of $29 million; FY25 Adjusted EBITDA of $422 million; FY25 Adjusted EBITDA ex. Advocacy YoY Growth of 16% to $377 million
Net New Business of $106 million in Q4; LTM Net New Business of $476 million
Company Announces $350 Million Increase in Stock Repurchase Program; $400 Million Now Available Under the Program
Guidance for 2026 of Total Net Revenue Growth of 8% to 12%; Adjusted EBITDA of $475 million to $525 million; Free Cash Flow Conversion of 50% to 60%
New York, NY, March 10, 2026 (NASDAQ: STGW) – Stagwell Inc. (“Stagwell”) today announced financial results for the year ended December 31, 2025.
FOURTH QUARTER AND FULL YEAR RESULTS:
- Q4 Revenue of $807 million, an increase of 2% versus the prior year period; FY25 Revenue of $2,909 million, an increase of 2% versus the prior year period;
- Q4 Revenue ex. Advocacy of $742 million, an increase of 12% versus the prior year period; FY25 Revenue ex. Advocacy of $2,689 million, an increase of 9% versus the prior year period;
- Q4 Net Revenue of $651 million, an increase of 3% versus the prior year period; FY25 Net Revenue of $2,428 million, an increase of 6% versus the prior year period;
- Q4 Net Revenue ex. Advocacy of $609 million, an increase of 8% versus the prior year period; FY25 Net Revenue ex. Advocacy of $2,282 million, an increase of 9% versus the prior year period;
- Q4 Net Income attributable to Stagwell Inc. Common Shareholders of $13 million versus $3 million in the prior year period; FY25 Net Income attributable to Stagwell Inc. Common Shareholders of $29 million versus $2 million in the prior year period;
- Q4 Adjusted EBITDA of $129 million, an increase of 3% versus the prior year period; FY25 Adjusted EBITDA of $422 million, an increase of 1% versus the prior year period;
- Q4 Adjusted EBITDA Margin of 20% on net revenue; FY25 Adjusted EBITDA Margin of 17% on net revenue;
- Q4 Earnings Per Share Attributable to Stagwell Inc. Common Shareholders of $0.05 versus $0.03 in the prior year period; FY25 Earnings Per Share Attributable to Stagwell Inc. Common Shareholders of $0.08 versus $0.02 in the prior year period;
- Q4 Adjusted Earnings Per Share attributable to Stagwell Inc. Common Shareholders of $0.30 versus $0.25 in the prior year period; FY25 Adjusted Earnings Per Share attributable to Stagwell Inc. Common Shareholders of $0.83 versus $0.79 in the prior year period;
- YTD Net Cash provided by Operating Activities of $291 million versus $143 million in the prior year period;
- Net new business of $106 million in the fourth quarter, last twelve-month net new business of $476 million
See “Non-GAAP Financial Measures” below for explanations and reconciliations of the Company’s non-GAAP financial measures.
“In 2025, Stagwell increased its strategic pivot toward AI applications and services, building a powerful foundation for 2026. With accelerating growth ex-advocacy, record net new business, expanding margins and doubled free cash flow, our FY25 results prove our strategy is working,” shared Mark Penn, Stagwell’s Chairman and CEO. “We see great opportunity in 2026 to capitalize on an industry distracted by restructurings and mergers, and bolster our position as a winner in the age of AI.”
Ryan Greene, Chief Financial Officer, commented: “2025 marked an inflection year for Stagwell, with clear momentum in the underlying business and improving efficiency contributing to strong year-over-year net revenue, adjusted EBITDA and adjusted EPS growth. Proactive cash management meant we more than doubled our free cash flow in 2025. We expect another strong year in 2026, and will be aggressive in our capital allocation to drive shareholder value.”
Financial Outlook
2026 financial guidance is as follows:
- Total Net Revenue growth of 8% to 12%
- Adjusted EBITDA of $475 million to $525 million
- Free Cash Flow Conversion of 50% to 60%
- Adjusted EPS of $0.98 – $1.12
- Guidance includes anticipated impact from acquisitions or dispositions.
| * The Company has excluded a quantitative reconciliation with respect to the Company’s 2026 guidance under the “unreasonable efforts” exception in Item 10(e)(1)(i)(B) of Regulation S-K. See “Non-GAAP Financial Measures” below for additional information. |
Stock Repurchase Program
On March 4, 2026, the Board of Directors authorized an extension and a $350.0 million increase in the size of our previously approved stock repurchase program (the “Repurchase Program”). Under the Repurchase Program, as amended, we may repurchase up to an aggregate of $725.0 million of shares of our outstanding Class A common stock, par value $0.001 per share (“Class A Common Stock”), with any previous purchases under the Repurchase Program continuing to count against that limit. With the increase, we have a total of approximately $400.0 million available for repurchases. The Repurchase Program will expire on March 4, 2029.
Video Webcast
Management will host a video webcast on Tuesday, March 10, 2026, at 8:30 a.m. (ET) to discuss results for Stagwell Inc. for the year ended December 31, 2025. The video webcast will be accessible at https://edge.media-server.com/mmc/p/3x58p928/. An investor presentation has been posted on our website at www.stagwellglobal.com and may be referred to during the webcast.
A recording of the webcast will be accessible one hour after the webcast and available for ninety days at www.stagwellglobal.com.
Stagwell Inc.
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Contacts
For Investors:
Ben Allanson
For Press:
Beth Sidhu
Non-GAAP Financial Measures
In addition to its reported results, Stagwell Inc. has included in this earnings release certain financial results that the Securities and Exchange Commission (SEC) defines as “non-GAAP Financial Measures.” Management believes that such non-GAAP financial measures, when read in conjunction with the Company’s reported results, can provide useful supplemental information for investors analyzing period to period comparisons of the Company’s results. Such non-GAAP financial measures include the following:
(1) Organic Net Revenue: “Organic net revenue growth” and “Organic net revenue decline” reflects the year-over-year change in the Company’s reported net revenue attributable to the Company’s management of the entities it owns. We calculate organic net revenue growth (decline) by subtracting the net impact of acquisitions (divestitures) and the impact of foreign currency exchange fluctuations from the aggregate year-over-year increase or decrease in the Company’s reported net revenue. The net impact of acquisitions (divestitures) reflects the year-over-year change in the Company’s reported net revenue attributable to the impact of all individual entities that were acquired or divested in the current and prior year. We calculate impact of an acquisition as follows: (a) for an entity acquired during the current year, we present the entity’s current period reported revenue as the impact of the acquisition in the current year; and (b) for an entity acquired in the prior year, we present an amount equal to the entity’s current year net revenue for the same period during which we didn’t own the entity in the prior year as the impact of the acquisition in the current year. We calculate impact of a divestiture as follows: (a) for a divestiture in the current year, we present the entity’s prior year net revenue for the same period during which we no longer owned it in the current year as impact of the divestiture in the current year; and (b) for a divestiture in the prior year, we present the entity’s prior year net revenue for the period during which we owned it in the prior year as impact of the divestiture in the current year. We calculate the impact of any acquisition or divestiture without adjusting for foreign currency exchange fluctuations. The impact of foreign currency exchange fluctuations reflects the year-over-year change in the Company’s reported net revenue attributable to changes in foreign currency exchange rates. We calculate the impact of foreign currency exchange fluctuations for the portion of the reporting period in which we recognized revenue from a foreign entity in both the current year and the prior year. The impact is calculated as the difference between (1) reported prior period net revenue (converted to U.S. dollars at historical foreign currency exchange rates) and (2) prior period net revenue converted to U.S. dollars at current period foreign exchange rates.
(2) Net New Business: Estimate of annualized revenue for new wins less annualized revenue for losses incurred in the period.
(3) Adjusted EBITDA: defined as Net income (loss) attributable to Stagwell Inc. common shareholders excluding non-operating income or expense to achieve operating income (loss), plus depreciation and amortization, stock-based compensation, deferred acquisition consideration adjustments, impairment and other losses, and other items. Other items primarily includes restructuring, certain system implementation, working capital administrative fees and acquisition-related expenses. Adjusted EBITDA for our reportable segments is reconciled to Operating Income (Loss), as Net Income (Loss) is not a relevant reportable segment financial metric.
(4) Adjusted Diluted EPS” is defined as (i) Net income (loss) attributable to Stagwell Inc. common shareholders, plus net income (loss) attributable to Class C shareholders, excluding the impact of amortization expense, impairment and other losses, stock-based compensation, deferred acquisition consideration adjustments, discrete tax items, and other items (as defined above), based on total consolidated amounts, then allocated to Stagwell Inc. common shareholders and Class C shareholders, based on their respective income allocation percentage using a normalized effective income tax rate divided by (ii) the diluted weighted average shares outstanding. The diluted weighted average shares outstanding is calculated as (a) the diluted weighted average number of common shares outstanding plus (b) the shares of Class C Common Stock as if converted to shares of Class A Common Stock if not included because they were anti-dilutive.
(5) Free Cash Flow: defined as Net cash provided from operations less normalized capital expenditures and capitalized software. Free Cash Flow Conversion is the percentage of adjusted EBITDA.
Included in this earnings release are tables reconciling reported Stagwell Inc. results to arrive at certain of these non-GAAP financial measures.
This document contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). The Company’s representatives may also make forward-looking statements orally or in writing from time to time. Statements in this document that are not historical facts, including, statements about the Company’s beliefs and expectations, future financial performance, growth, and future prospects, the Company’s strategy, business and economic trends and growth, technological leadership and differentiation, potential and completed acquisitions, anticipated and actual operating efficiencies and synergies and estimates of amounts for redeemable noncontrolling interests and deferred acquisition consideration, constitute forward-looking statements. Forward-looking statements, which are generally denoted by words such as “ability,” “aim,” “anticipate,” “assume,” “believe,” “better,” “build,” “consider,” “continue,” “could,” “develop,” “drive,” “enhance,” “estimate,” “expect,” “focus,” “forecast,” “future,” “grow,” “guidance,” “improve,” “intend,” “likely,” “maintain,” “may,” “ongoing,”, “outlook,” “plan,” “position,” “possible,” “potential,” “probable,” “project,” “seek,” “should,” “target,” “will,” “would” or the negative of such terms or other variations thereof and terms of similar substance used in connection with any discussion of current plans, estimates and projections are subject to change based on a number of factors, including those outlined in this section.
Forward-looking statements in this document are based on certain key expectations and assumptions made by the Company. Although the management of the Company believes that the expectations and assumptions on which such forward-looking statements are based are reasonable, undue reliance should not be placed on the forward-looking statements because the Company can give no assurance that they will prove to be correct. The material assumptions upon which such forward-looking statements are based include, among others, assumptions with respect to general business, economic and market conditions, the competitive environment, anticipated and unanticipated tax consequences and anticipated and unanticipated costs. These forward-looking statements are based on current plans, estimates and projections, and are subject to change based on a number of factors, including those outlined in this section. These forward-looking statements are subject to various risks and uncertainties, many of which are outside the Company’s control. Therefore, you should not place undue reliance on such statements. Forward-looking statements speak only as of the date they are made, and the Company undertakes no obligation to update publicly any of them in light of new information or future events, if any.
Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statements. Such risk factors include, but are not limited to, the following:
- risks associated with international, national and regional unfavorable economic conditions, including the effect of changing tariff and other trade policies, inflation and other macroeconomic factors that could affect the Company or its clients;
- demand for the Company’s services, which may precipitate or exacerbate other risks and uncertainties;
- inflation and actions taken by central banks to counter inflation;
- the Company’s ability to attract new clients and retain existing clients;
- the impact of a reduction in client spending and changes in client advertising, marketing and corporate communications requirements;
- financial failure of the Company’s clients;
- the Company’s ability to retain and attract key employees;
- the Company’s ability to compete in the markets in which it operates;
- the Company’s ability to achieve its cost saving initiatives;
- the Company’s implementation of strategic initiatives;
- the Company’s ability to remain in compliance with its debt agreements and the Company’s ability to finance its contingent payment obligations when due and payable, including but not limited to those relating to redeemable noncontrolling interests, deferred acquisition consideration and profit interests;
- the Company’s ability to manage its growth effectively;
- the Company’s ability to identify and complete acquisitions or other strategic transactions that complement and expand the Company’s business capabilities and successfully integrate newly acquired businesses into the Company’s operations, retain key employees, and realize cost savings, synergies and other related anticipated benefits within the expected time period;
- the Company’s ability to identify and complete divestitures and to achieve the anticipated benefits therefrom;
- the Company’s ability to develop products incorporating new technologies, including augmented reality, artificial intelligence, and virtual reality, and realize benefits from such products;
- the Company’s use of artificial intelligence, including generative artificial intelligence;
- adverse tax consequences for the Company, its operations and its stockholders, that may differ from the expectations of the Company, including that recent or future changes in tax laws, potential changes to corporate tax rates in the United States and disagreements with tax authorities on the Company’s determinations that may result in increased tax costs;
- adverse tax consequences in connection with the business combination that formed the Company in August 2021, including the incurrence of material Canadian federal income tax (including material “emigration tax”);
- the Company’s ability to maintain an effective system of internal control over financial reporting, including the risk that the Company’s internal controls will fail to detect misstatements in its financial statements;
- the Company’s ability to accurately forecast its future financial performance and provide accurate guidance;
- the Company’s ability to protect client data from security incidents or cyberattacks;
- economic disruptions resulting from war and other economic and geopolitical tensions (such as the ongoing military conflicts in Iran and the Middle East, and between Russia and Ukraine), terrorist activities, natural disasters, public health events, and tariff and trade policies;
- stock price volatility; and
- foreign currency fluctuations.
Investors should carefully consider these risks factors, the additional risk factors outlined under the caption “Risk Factors” in this Form 10-K, and in the Company’s other filings with the Securities and Exchange Commission (the“SEC”) which are accessible on the SEC’s website at www.sec.gov.
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52% OF VOTERS SAY ECONOMY IS BETTER TODAY THAN UNDER BIDEN, UP 5 PTS. FROM JANUARY
65% OF VOTERS AGREE WITH THE SUPREME COURT’S DECISION LIMITING EXECUTIVE POWER TO IMPOSE TARIFFS IN NON-EMERGENCIES
85% OF VOTERS SAY ONLY U.S. CITIZENS SHOULD BE ALLOWED TO VOTE WITH 71% SUPPORTING THE SAVE AMERICA ACT
THE MIDTERMS HORSERACE IS TIED, BUT REPUBLICANS HAVE A 4-PT. MESSAGING EDGE AMONG LIKELY VOTERS
76% OF AMERICANS SUPPORT FREE ENTERPRISE OVER SOCIALIST POLICIES, WITH STRONG CONSENSUS FOR PRIVATE HOMEOWNERSHIP, PROPERTY RIGHTS, AND PRIVATELY RUN GROCERY STORES
59% OF VOTERS NOW SUPPORT MADURO’S ARREST AND VENEZUELA INTERVENTION, A 5-PT. INCREASE, AND 62% SAY TRUMP ADMINISTRATION SHOULD PUSH VENEZUELA TOWARDS DEMOCRACY
NEW YORK, NY and CAMBRIDGE, MA / ACCESS Newswire / March 2, 2026 / Stagwell (NASDAQ: STGW) today released the results of the February Harvard CAPS / Harris poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX.
President Donald Trump’s approval rating is at 46%, showing slight improvements across nearly every policy area. His job approval is highest on fighting crime in America’s cities (51%), immigration (48%), and returning America to its values (48%); and lowest on responding to anti-ICE protests in Minneapolis (42%) and tariffs and trade policy (43%). This month’s poll also covered public opinion on the State of the Union, overall economy, midterms, recent Supreme Court ruling, voter ID requirements, economic ideology, and U.S. foreign policy in Latin America, the Middle East, and Ukraine. We will release a special follow-up report later this week on the conflict in Iran. Download the key results here.
“The Americans are single-mindedly focused on the economy, and this poll shows there is room for people to change their opinion as we’re seeing some improvement in the long-term trend,” said Mark Penn, Co-Director of the Harvard CAPS / Harris poll and Stagwell Chairman and CEO. “The administration has to keep working on explaining its economic policy to change the minds of voters ahead of the midterms.”
SLIGHT IMPROVEMENT IN PERCEPTIONS OF THE ECONOMY
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51% of voters say the U.S. economy is strong today (+2 pts., Jan. 2026; +8 pts., Nov. 2025).
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36% of voters say their personal financial situation is improving (+4 pts., Nov. 2025), particularly among Republican, male, likely midterm, 25-44 y.o., and urban voters.
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52% of voters say the economy is better today than it was when Biden was president (+5 pts., Jan. 2026). 59% attribute today’s economy to Trump (Democrats: 75%; Republicans: 44%; Independents: 58%).
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52% of voters say the economy is shrinking (-4). 62% think inflation is above 3 percent, including a majority across political parties (-4).
VOTERS CONTINUE TO SUPPORT MOST OF TRUMP’S POLICIES
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The majority of key Trump policies continue to see majority support. His most popular policies are lowering prescription drug prices (80% support), deporting illegal immigrants who have committed crimes (75%), eliminating fraud in government expenditures (71%), and capping credit card interest rates at 10% for one year (69%).
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Trump’s least popular policies include removing information about civil rights and climate change from public sites (32% support), Medicaid cost cuts (42%), and hiring additional ICE agents to conduct immigration raids (45%).
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Inflation and immigration continue to be the nation’s top two most important issues today, according to voters, with healthcare increasing in salience this month (+3).
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The Republican Party approval rating is at 48% (+4 pts., Jan. 2026), while the Democratic Party approval rating is at 45% (+1). Congressional approval is at 34% (+2).
FAVORABLE RESPONSE TO STATE OF THE UNION WITH NEW TRUMP POLICIES SEEING STRONG SUPPORT
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47% of voters say they watched the State of the Union address, with 60% who watched at least some of the address having a favorable opinion of it.
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All 11 of Trump’s new policies announced in the address received majority support, with the most popular being a stock trading ban on Congressional members (72%), federal accounts for employees without retirement plans (70%), a ban preventing single-family home purchases from Wall Street firms (69%), and a most-favored-nation drug pricing deal (68%).
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52% of voters say it was appropriate for some Democrats to boycott the address, but 57% say their booing and jeering was inappropriate.
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33% of voters watched the Democratic rebuttal speech by Virginia governor Abigail Spanberger, with 61% who watched at least some of the speech having a favorable opinion of it.
REPUBLICANS GAIN EDGE POST-EXPOSURE TO PARTY MESSAGING IF CONGRESSIONAL ELECTIONS WERE HELD TODAY
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Voters are split 50-50 on which party they would vote for if the congressional election were held today (Republicans +4 pts., Jan. 2026).
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When given statements about party messaging, Republican messaging on responsible governance via curbed spending, closed borders, and reduced crime resonates most, with more than 2 in 5 voters, a plurality, saying the messages make them more likely to vote Republican.
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Anti-Trump messaging from Democrats is more effective than affordability messaging, with 61% of voters saying messages on stopping Trump and his tariffs are believable. However, the message only delivers a net +2 boost in likely vote choice toward Democrats.
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After exposure to each party’s messaging, 51% of voters say they are more likely to vote for a Republican for Congress than a Democrat. The Republican lead grows to 4 pts. among likely voters.
VOTERS AGREE WITH SUPREME COURT RULING AGAINST TRUMP’S TARIFFS
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65% of voters agree with the Supreme Court’s ruling limiting Trump’s power to impose global tariffs without congressional approval, including a majority across political parties.
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62% of voters say fentanyl/drug trafficking and large U.S. trade deficits are real issues and emergencies facing the country (Democrats: 43%; Republicans: 81%; Independents: 59%), but 42%, a plurality, say the president should not have authority to impose tariffs in non-emergency situations.
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56% of voters oppose Trump’s new 15% global tariff after the Supreme Court ruling.
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51% of voters oppose Trump’s tariffs imposed last year, with 54% saying the tariffs went too far.
MOST VOTERS BACK THE SAVE AMERICA ACT, BELIEVING ONLY U.S. CITIZENS SHOULD BE ALLOWED TO VOTE
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58% of voters believe there is at least some voter fraud in U.S. elections, particularly among Republicans (77%) and Independents (58%), despite 60% saying the elections are generally secure.
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85% of voters say only U.S. citizens should be allowed to vote, including a strong majority across political parties.
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71% of voters support the SAVE America Act (Democrats: 50%; Republicans: 91%; Independents: 69%), with 54% prioritizing stopping voter fraud over access concerns for eligible citizens.
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The majority of voters support specific requirements of the Act, including proof of citizenship (75%), voter ID (81%), states removing non-citizens from voter rolls (80%), and states sharing redacted voting rolls with the Department of Homeland Security (61%).
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73% of voters say we should have a national law requiring all ballots to be counted within 24 hours of Election Day.
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68% of voters support early voting, including a majority across political parties.
AMERICANS ARE OVERWHLEMINGLY PRO-FREE ENTERPRISE
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76% of voters say America should be run as a free enterprise country, including a strong majority across political parties, and 78% believe they have a better life under such a system.
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59% say capitalism is a better economic system than socialism (Democrats: 46%; Republicans: 74%; Independents: 57%).
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91% of voters support private homeownership, private property rights, and freedom of opinion. 84% believe grocery stores should be privately run.
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65% of voters believe the people own their own houses, not the state, under socialism, including a majority across political parties.
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52% of voters say teachers’ unions are heavily involved in politics, with most viewing them as in the political center (41%) or left-leaning (37%). 60% say they should not be involved in political issues (Democrats: 50%; Republicans: 63%; Independents: 66%).
MAJORITY SUPPORT FOR TRUMP’S GAZA DEAL
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73% of voters support Trump’s deal to secure the safe return of Israeli hostages and end hostilities in Gaza (+6), including a majority across political parties and age groups.
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71% of voters continue to support Israel over Hamas in the conflict.
MORE VOTERS SUPPORT MADURO’S ARREST VERSUS LAST MONTH, WANT MORE AGGRESSIVE U.S. STANCE AGAINST DICTATORS AND DRUG CARTELS
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59% of voters support the arrest of Nicolás Maduro (+5), with 58% saying his removal was in the national interest of the U.S. (+7; Democrats: 41%; Republicans: 79%; Independents: 52%).
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54% of voters say the U.S. should try to fix the Venezuelan oil industry (-3), though 51% say the U.S. is not entitled to proceeds.
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62% of voters believe pushing Venezuela towards a democratic transition should be a key priority for the Trump administration, including a majority across political parties.
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67% of voters say the U.S. should take a more aggressive stand in our hemisphere against leaders propped up by drug cartels, and 62% support a U.S. maximum pressure campaign on the government of Mexico to fight drug cartels.
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66% of voters think the U.S. should take a more aggressive stance against dictators propped up by Russia and China (+5).
MAJORITY OF VOTERS WANT THE U.S. TO CONTINUE SUPPORTING UKRAINE
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66% of voters say Trump should continue to provide weapons to Ukraine and impose further economic sanctions on Russia, including a majority across political parties.
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63% of voters say Ukraine should receive direct security guarantees from the U.S. if it makes concessions to end the war.
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51% of voters support Trump’s handling of the Ukraine-Russia conflict so far.
The February Harvard CAPS / Harris poll survey was conducted online within the United States on February 25-26, 2026, among 1,999 registered voters by The Harris Poll and HarrisX. Follow the Harvard CAPS / Harris poll podcast at https://www.markpennpolls.com/ or on iHeart Radio, Apple Podcasts, Spotify, and other podcast platforms.
About The Harris Poll & HarrisX
The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations, and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.
HarrisX is a technology-driven market research and data analytics company that conducts multi-method research in the U.S. and over 40 countries around the world on behalf of Fortune 100 companies, public policy institutions, global leaders, NGOs and philanthropic organizations. HarrisX was the most accurate pollster of the 2020 U.S. presidential election.
About the Harvard Center for American Political Studies
The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of U.S. politics. Governed by a group of political scientists, sociologists, historians, and economists within the Faculty of Arts and Sciences at Harvard University, CAPS drives discussion, research, public outreach, and pedagogy about all aspects of U.S. politics. CAPS encourages cutting-edge research using a variety of methodologies, including historical analysis, social surveys, and formal mathematical modeling, and it often cooperates with other Harvard centers to support research training and encourage cross-national research about the United States in comparative and global contexts. More information at https://caps.gov.harvard.edu/.
Contact:
Carrie Hsu
pr@stagwellglobal.com

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