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Kara Gelber
pr@stagwellglobal.com

Investor Relations Contact

Ben Allanson
ir@stagwellglobal.com

 

 










Tel Aviv-based digital agency and its SaaS platform InfluencerMarketing.AI joins Stagwell Marketing Cloud’s PRophet Comms Tech Suite

NEW YORK and TEL AVIV, Israel – July 24, 2024 – Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has acquired Tel Aviv-based LEADERS, a world-class digital agency specializing in influencer marketing and social commerce and the development of InfluencerMarketing.AI (IMAI), a global influencer marketing SaaS platform. The company joins Stagwell Marketing Cloud’s PRophet Comms Tech Suite of AI-powered offerings purpose-built for modern PR and marketing professionals.

Founded by Eran Nizri and Yehonatan Arami in 2017, LEADERS and IMAI combine high-value digital and influencer marketing strategy with a cutting-edge, AI-powered SaaS influencer marketing platform. IMAI leverages advanced AI technologies to connect brands with over 300 million creators worldwide. The platform allows users from anywhere in the world to launch campaigns in just a few clicks, offering robust analytics, sales prediction models, and campaign management tools. Clients include Nespresso, Samsung, and Colgate-Palmolive; notable SaaS clients include Coca-Cola, Playtika, Estée Lauder, and Superdry. IMAI will supplement the bench of influencer marketing platforms currently in use by Stagwell’s agencies around the world, including existing tools in the PRophet Comms Tech Suite.

“We are excited to welcome LEADERS to the Stagwell family. This acquisition strengthens our Stagwell Marketing Cloud offering with cutting-edge AI solutions for influencer marketing while marking our first agency in Israel amid a substantial global expansion push from Stagwell this year,” said Mark Penn, Chairman and CEO, Stagwell. “Eran and his team share our vision of transforming marketing with technology, and we look forward to working together to deliver value to our clients across the globe.”

“Combining with Eran and the LEADERS team is a force multiplier for PRophet and Stagwell to expand global reach, integrate advanced AI technologies and leverage domain expertise around high performance digital and influencer marketing strategy for customers,” said Aaron Kwittken, Founder and CEO of SMC’s Comms Tech Suite.

“This acquisition marks a transformative milestone for LEADERS and InfluencerMarketing.AI,” added Nizri. “With Stagwell’s extensive network and resources, we are set to redefine the landscape of influencer marketing. Our goal is to become the world’s leading influencer and digital marketing powerhouse, delivering unparalleled value and innovation to our clients. We look forward to integrating our capabilities into Stagwell’s Comms Tech Unit and leading the industry into a new era of excellence.”

LEADERS’ and IMAI’s success is driven by a strong leadership team. Eran Nizri will continue to serve as Group CEO, reporting into Aaron Kwittken, Founder and CEO of Stagwell Marketing Cloud’s PRophet Comms Tech Suite. Itamar Gonsherovitz will continue to spearhead LEADERS’ digital agency operations as CEO. Yehonatan Arami, will continue to lead business development, expanding the company’s reach within the Stagwell network.

The acquisition comes as Stagwell expands its global footprint and invests further in AI-enabled solutions at the forefront of digital marketing. LEADERS is Stagwell’s seventh acquisition of 2024, following Team Epiphany (U.S.), Sidekick (U.K.), What’s Next Partners (France), PROS (Brazil), Business Traveller (Global), and BERA (U.S.).

About Stagwell Marketing Cloud

Stagwell Marketing Cloud (SMC) is a suite of data-driven SaaS solutions built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC empowers marketers to drive business and brand impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers market research, communications, and media for brands worldwide by leveraging technology such as generative and predictive artificial intelligence, machine learning, augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.

About PRophet

Founded in 2020 by PR industry leader Aaron Kwittken, PRophet is an award-winning suite of essential, AI-powered Comms Tech tools purpose-built to empower modern communicators to perform more efficiently by quickly uncovering and authentically engaging with high-authority journalists and leading influencers. PRophet was awarded PRovoke Media’s Innovation SABRE in 2023 and 2024, a 2024 Webby Award, and was included in PR News’ 2024 Tech Hotlist. The all-in-one platform offers three core solutions:  PRophet Earn creates and tests “mediable” PR content to predict earned media interest and sentiment.  PRophet Influence combines vertical AI, analytics, discovery and tracking technologies to inform and manage influencer marketing campaigns. PRophet Monitor delivers real-time, earned and social media monitoring, reporting and analytics to alert teams of emerging trends, threats, brand mentions, and opportunities for real-time response. PRophet is part of the Stagwell Marketing Cloud (SMC), a suite of data-driven SaaS solutions built for the modern marketer. Visit prprophet.ai to learn more.

About LEADERS
Established in 2017, LEADERS is a digital agency specializing in influencer marketing. With a focus on performance and sales, LEADERS provides comprehensive services that harness the power of influencer marketing and social media.

About InfluencerMarketing.AI
Established in 2020, InfluencerMarketing.AI is a SaaS influencer marketing platform that connects brands with a vast network of influencers. Utilizing advanced AI and machine learning technologies, InfluencerMarketing.AI offers robust analytics, sales prediction models, and management tools to optimize influencer marketing campaigns, focusing on e-commerce brands to track conversions and ROI.

Contacts:
Kara Gelber
Stagwell 
pr@stagwellglobal.com

Stephanie Hernandez

PRophet Comms Tech
v-stephanie.hernandez@prprophet.ai

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ABOUT THE AGENCIES BEHIND THE WORK

Goodstuff is the UK’s leading media planning and buying agency. Our combination of entrepreneurial ownership, a comms planning heritage and an unrestrained, transparent trading approach gives us the ability to deliver inventive media solutions that no one else can.

Assembly Global is a modern agency delivering a market-leading global omnichannel media offering, powered by data, technology and business consulting solutions to find the change that fuels growth for the best brands in the world.

Frontiers in Focus

Want to explore more of the frontiers of marketing? View more of our work on the cutting edge of AI and immersive brand experiences here

SIGN UP FOR OUR INSIGHTS BLASTS

With the constant rise in the cost of living, people are pinching pennies and struggling to find ways to sustainably meet their personal demands. But what if you didn’t have to decide between saving money and helping the environment?

Goodstuff and Assembly Global partnered with OVO Energy, the UK’s second largest energy supplier, to encourage users to shift their energy use out of peak energy times. Powered by a proprietary green bidding technology built by Assembly and Goodstuff, the “Greener Grid,” serves ads in greener moments, letting passerby’s know when to cut carbon emissions and contribute to a better energy system.

Our Approach to Transformation

To better understand when to “plug in,” Greener Grid, a dynamic out-of-home campaign, displays the perfect opportunities to engage in sustainable moments and reduce carbon impact. Powered by generative AI and real-time API data from the National Grid, the campaign rewards customers for shifting energy usage out of peak energy times (4-7pm, weekdays), to times when the grid is greener, cleaner and powered by renewable energy. Sustainable messaging — “If you’re seeing this, it’s a greener time to use energy” — only appears when the grid is running on renewable energy, letting users know now’s the time to make a greener decision.

Through Assembly and Goodstuff’s AI-powered STAGE technology, we created a custom algorithm to fuel programmatic buying and automatically bid when the grid is greener, updated every 30 minutes, with more spend made available when the grid is at its greenest. Millions of energy choices are made every single day, and OVO Energy Forecast empowers customers to make those choices, leveraging data and technology to help them use less energy.

Our Impact

The industry-first digital billboards empower “greener moments” on a seemingly ordinary platform in a uniquely creative way. OVO’s ads were featured on more than 2,600 screens across the UK, from digital six-sheets to large formats across roadside, rail, and shopping centers, as part of the brands broader Power Move campaign.

  • Nearly 17,000 people signed up to OVO’s Power Move during the two-month campaign period, bringing a 3x increase in traffic to the product page.
  • As for the planet, 681,521 kWh of electricity was shifted, which is enough to power 252 houses for an entire year.
  • 1 metric tonnes of carbon were avoided.

Wondering where to begin with AI implementation in your organization?

Email Beth Sidhu, Chief Brand and Communications Officer at Stagwell, to discuss how we can support your organization’s digital goals. 

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Media Contact:
Sarah Arvizo
pr@stagwellglobal.com







“Room for Everyone” from Mastercard with Assembly as technology partner wins the Grand Prix for Creative Data

NEW YORK, June 24, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, celebrates its agencies 72andSunny, Assembly, and Forsman & Bodenfors, which took home top honors at the Cannes Lions International Festival of Creativity, the largest gathering in the creative marketing community. Collectively, Stagwell’s agencies and its global affiliate partner Buentipo Anchor captured 1 Grand Prix, 2 Gold, 2 Silver, and 10 Bronze Lions along with over 40 shortlists for other agencies including Activista, Anomaly, Colle McVoy, Doner, GALE, HUNTER, KWT Global, and Unreasonable Studios.

Stagwell congratulates Mastercard on winning the Grand Prix for Creative Data in partnership with Assembly, formerly Brand New Galaxy, and McCann Poland for the “Room for Everyone” initiative. Assembly’s digital commerce unit, as Mastercard’s technology partner, created the UI/UX, managed development, and supplied analytics for the campaign’s core tool WhereToStart.com, which helps Ukranian entrepreneurs find the best location to run their businesses, based on data that reveals where the greatest chance of success lies.

“While SPORT BEACH captivated attendees at Cannes Lions, our agencies captivated the juries. I’m proud to celebrate our agencies’ strong showing at Cannes, marked by our first Grand Prix since 2019,” said Mark Penn, Chairman and CEO, Stagwell. “The awarded work exemplifies our core strengths in technology-led marketing and helping brands gain ground with innovative approaches to earned influence. We thank our clients for their enduring trust in our agencies and their collaboration in pushing the frontiers of creativity and technology.”

Cannes awarded Lions to:

  • Anthem from Diablo IV (Blizzard Entertainment) and 72andSunny, which won a Bronze Entertainment Lion for Gaming.
  • Heart Surgeon’s Cookbook from Getinge and Forsman & Bodenfors, which won a Bronze Pharma Lion.
  • Imagine with Petacos” for Poker Beer from Buentipo Anchor, a Stagwell global affiliate network partner, which won one Silver Lion in Design and four Bronze Lions in Brand Experience & Activation, Design, Direct, and Outdoor.
  • Room for Everyone for Mastercard by McCann Poland with Assembly as technology partner, which won 1 Grand Prix for Creative Data, 2 Gold Lions in Creative Strategy and Direct, 1 Silver Creative B2B Lion, and 1 Bronze Creative Effectiveness Lion.
  • The Table Read for NFL from 72andSunny, which won 2 Bronze Lions in Entertainment for Sport and Social & Influencer.

Visit Stagwell’s site to view the winning work.

About Stagwell

Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

CONTACT: 
Sarah Arvizo
pr@stagwellglobal.com

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Christina Lojek
christina.lojek@harrispoll.com







New Survey by Stagwell (STGW)’s The Harris Poll Reveals Urgent Concerns Regarding Access and Quality of Maternal Healthcare in the U.S.

NEW YORK, June 21, 2024 /PRNewswire/ — The Harris Poll, a Stagwell Agency, recently released its second annual State of Maternal Health Report, highlighting alarming challenges around maternal healthcare in the United States. With the 2nd anniversary of the Supreme Court’s Dobbs decision overturning Roe v. Wade approaching, the survey results are even more striking – revealing significant disparities in the care pregnant women receive and their experiences with the healthcare system.

The survey, conducted online in April of 2024 among more than 1,000 U.S. women aged 18+, identified that a worrying proportion of women believe they must fight to receive the medical care they need, with more than half of women (53%) agreeing with this sentiment. Furthermore, roughly 2 in 5 women who are pregnant or have been pregnant (39%) say they experienced challenges to accessing care during pregnancy and childbirth. Access to care issues appear even more pronounced among younger women aged 18-34 (who are most likely to have recently experienced pregnancy or to be currently pregnant), women residing in the South, employed women, and mothers with children under 18.

Not being able to access such important care can negatively impact the entire pregnancy journey, from experiences to outcomes. Other findings from the survey surrounding care quality include:

  • Only 42% of women who are currently pregnant/have ever been pregnant strongly feel they had access to the best possible care when they were pregnant—a significant drop from 50% in 2022.
    • Younger women are particularly affected, with less than a third in the 18-34 age group (32%) strongly feeling they received the best possible care.
  • More than 1 in 10 women who have been pregnant say their prenatal care (11%), labor care (12%), and delivery care (12%) were less than adequate. About 1 in 7 (15%) say the same of their recovery care, and a whopping 1 in 4 (24%) say the same of their postpartum care.
  • About 1 in 7 women who’ve been pregnant (14%) did not feel heard by their provider during their prenatal care visits.

“The data clearly show that not only are many women feeling disregarded and underserved by our healthcare system during one of the most vulnerable times in their lives, but there is also an overwhelming demand for immediate improvements to ensure the safety and well-being of all mothers in America,” said Christina Lojek, Research Manager, The Harris Poll.  “Furthermore, the results confirm that access to care and care quality issues are becoming more prevalent, and depending on which state you live in, you could be more at risk,” she stated.

Notably, two-thirds of women (67%) expressed concerns that the current political climate is exacerbating the risks associated with pregnancy and childbirth, and perhaps rightfully so. Women across the U.S. are demanding change – a vast majority (83%) state that more needs to be done to ensure safer pregnancy and birthing conditions in the U.S., with 45% strongly endorsing this view.

When thinking about access and quality of care in the current political environment, location matters. Looking at women who live in states with the most restrictive reproductive health policies*, they are significantly more likely than those who live in protective states to share negative experiences and sentiments surrounding pregnancy and childbirth care:

  • Women in the most restrictive states are significantly more likely to feel like they have to fight to get the medical care they need than women who live in protective states (58% vs. 49%).
  • Among women who are currently pregnant/have ever been pregnant:
    • Those in the most restrictive states are significantly less likely to strongly feel they had access to the best possible care when pregnant than those who live in protective states (38% vs. 50%).
    • Nearly half of those in the most restrictive states (48%) say they experienced challenges to accessing care during pregnancy and childbirth, compared to less than a third (31%) of those in protective states, and are about twice as likely to report insurance-related barriers (20% vs. 11%).
  • Among women who have been pregnant:
    • Those in the most restrictive states are more than twice as likely as those in protective states to cite less than adequate prenatal (17% vs. 7%) and labor (19% vs. 9%) care.
    • Those in the most restrictive states are twice as likely to say they did not feel heard by their provider during prenatal care visits as women who live in protective states (20% vs. 9%), and more than 4 times as likely to strongly feel this way (9% vs. 2%).

In light of these findings, there is a clear call to action for healthcare providers, policymakers, and community leaders to take decisive measures towards reforming maternal healthcare practices and policies. Ensuring that all pregnant women have access to the highest standard of care needs to be an urgent public health priority.

*Definitions for states’ reproductive health policies were derived from Guttmacher Institute. Most restrictive states include Alabama, Arkansas, Florida, Idaho, Indiana, Kentucky, Louisiana, Mississippi, Missouri, North Dakota, Oklahoma, South Carolina, South Dakota, Tennessee, Texas, and West Virginia. Protective states include Alaska, California, Colorado, Connecticut, District of Columbia, Hawaii, Illinois, Maine, Maryland, Massachusetts, Michigan, Minnesota, Montana, New Jersey, New Mexico, New York, Oregon, Vermont, and Washington.

Survey Method:
The 2024 State of Maternal Health survey was conducted online in the U.S. by The Harris Poll April 2-4, 2024 among 2,061 U.S. adults ages 18+, among whom 1,116 are women, and 701 are women who are currently pregnant or have ever been pregnant. The sampling precision of Harris online polls is measured by using a Bayesian credible interval.  For this study, the sample data is accurate to within +/- 2.5 percentage points using a 95% confidence level. This credible interval will be wider among subsets of the surveyed population of interest. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact christina.lojek@harrispoll.com.

About The Harris Poll
The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing. To learn more, please visit www.theharrispoll.com

Contact:
Christina Lojek
christina.lojek@harrispoll.com

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Leaders from Ad Fontes Media, Bloomberg, Business Insider, CNN, The New York Times, Stagwell, The Trade Desk, The Washington Post, and Wall Street Journal

NEW YORK and CANNES, France, June 18, 2024 /PRNewswire/ — Stagwell’s (NASDAQ: STGW) Future of News series will continue with its next chapter at the Cannes Lions International Festival of Creativity, the world’s largest advertising, marketing, and creativity event.

Stagwell will convene two panels at Cannes Lions as it continues to encourage advertisers to reinvest in the news industry. The panels will continue the discussion around Stagwell’s groundbreaking News Advertising Study, a survey of 50,000 U.S. consumers which revealed ads placed in quality news sources adjacent to articles on provocative and polarizing topics had no negative impact on brand favorability, purchase intent among other brand health metrics to the companies featured in those ads.

The conversations include:

The Future of News: Why News Audiences Matter as Much as Sports Junkies
Wednesday, June 19 | 12:30 PM CEST
News is the future – and represents a unique and complementary platform for brands to drive business results. Advertisers, however, are increasingly reluctant to take advantage of advertising in news, largely due to concerns about appearing next to content that could be divisive or polarizing in some way. How are news media preparing for the next thirty-six months in light of this? A conversation with CEOs discussing the path forward and opportunities ahead for journalists, brands and advertisers featuring:

  • Sara Fischer, Media Reporter, Axios
  • Meredith Kopit-Levien, CEO, The New York Times
  • Barbara Peng, CEO, Business Insider
  • Mark Penn, Chairman and CEO, Stagwell
  • Mark Thompson, CEO, CNN

The Business of News: The Opportunity for Brands and Quality Journalism
Wednesday, June 19 at 10:15 AM CEST
News has never been more important, yet there still remains a gap between consumers demand for quality journalism and advertisers’ willingness to include news as a critical component of their paid media strategy. How are the business leaders of news publications solving for this disconnect? What are advertisers missing out on by not leveraging news?  A conversation with C-Suite leaders discussing immediate ways brands can engage with news and drive meaningful return featuring:

  • Christine Cook, Global Chief Revenue Officer, Bloomberg Media
  • Jed Dederick, Chief Revenue Officer, The Trade Desk
  • Johanna Mayer Jones, Global Chief Advertising Officer, The Washington Post
  • Vanessa Otero, CEO and Founder, Ad Fontes Media
  • Joy Robins, Global Chief Advertising Officer, The New York Times
  • Josh Stinchcomb, Global Chief Revenue Officer, Wall Street Journal | Barron’s Group
  • Kara Swisher, Co-Founder of Recode & Code and Editor-at-Large at New York Magazine

“News is the future. A thriving free press is critical to democracy – and a crucial platform for marketers seeking to reach critical audiences,” said Mark Penn, Chairman and CEO, Stagwell. “Our data shows, without a doubt, consumers understand the difference between news and advertising – and as an industry, it is time to reevaluate the current ‘brand safety’ standards.”

“The Stagwell Research is a game changer and it thoroughly debunks the primary reason that we’ve seen a significant increase in news avoidance by many advertisers in recent years,” observed Vanessa Otero, CEO and Founder of Ad Fontes Media.

To learn more about Stagwell’s Future of News Initiative, please reach out to Alexis.Williams@stagwellglobal.com.

To request a copy of the “News Advertising Study,” please visit https://www.stagwellglobal.com/future-of-news/.

About the Future of News Initiative

Stagwell’s  ‘Future of News’ initiative is a transformative platform comprised of original research, groundbreaking events and thought leadership aimed at elevating driving the conversation around the importance of advertising in news. Stagwell, alongside its coalition of publishing and industry partners, have built this dynamic series to challenge the advertising industry to reinvest in news. Partners include: Ad Fontes Media, Axel Springer, Axios, Business Insider, Newsweek, POLITICO, The New York Times, The Trade Desk, The Wall Street Journal and The Washington Post. Together, the council will launch a transformative platform to challenge the advertising industry to reinvest in news.

About Stagwell  
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com

Media Contact:
Kara Gelber
pr@stagwellglobal.com 

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Contact:
Kenneth Hein
kenneth.hein@codeandtheory.com








Technology-first creative agency delivers historic results for Amazon Ads, Volvo Trucks and other top B2B clients.

NEW YORK, June 14, 2024 /PRNewswire/ — Code and Theory was named B2B Agency of the Year in the ANA B2 Awards. The ANA (Association of National Advertisers) annual award recognizes the agency that best “represents a diverse portfolio of expertise, and the effective implementation of business marketing solutions and thought leadership in the B2B marketing field.”

Code and Theory is leading the technological revolution in B2B. The agency’s balanced team (50% creatives and 50% engineers) ensures a multidisciplinary approach to each project, blending AI, communications, design and technology from start to finish. The agency grew steadfast in its B2B partnerships with Amazon Ads, Microsoft, JPMorgan Chase, Clover, Thomson Reuters and ETS.

Code and Theory has also recently been recognized as:

  • Ad Age 2024 Business Transformation Agency of the Year
  • Fast Company Design Agency of the Year Honoree
  • Creative Agency of the Year at the Ace Awards
  • B2B Campaign of the Year at The Drum Awards for Amazon Ads
  • Gold and Bronze winners at New York Festivals for innovation, technology and data storytelling for its creation of the Big Board for NBC Universal

Plus, Code and Theory received an additional seven B2 awards for its work with Amazon Ads and Volvo Trucks. 

Code and Theory tailors technology-first, creative solutions, reducing complexity and accelerating long-term growth — all at speed and scale. In the last year, the agency delivered groundbreaking B2B solutions and impact:

  • +26% in Amazon’s global ad revenues in Q3, totaling more than $12 billion (part of a larger Amazon partnership since 2021)
  • +63% in qualified leads on Morgan Stanley at Work after a complete website redesign (part of a five-year partnership)
  • +28% in engagement YoY on Microsoft’s Windows Commercial experience as part of an ongoing strategy, design and marketing partnership
  • +350% in visitors at launch for Volvo Trucks’ new website, part of Volvo’s biggest launch in 25 years, anchored by a redesigned web experience and digital reveal
  • Shaped and launched Thomson Reuters’ first global rebrand in 16 years

ANA CEO Bob Liodice says, “The ANA Masters of B2B Marketing is a celebration of the very best in B2B. Code and Theory proved that by infusing technology-first thinking into everything they create for their clients was worthy of this year’s top honors. Congratulations to them, their clients and all of this year’s winners.”

Dan Gardner, co-founder and executive chairman of Code and Theory says: “Too often, B2B marketers are focused on solving yesterday’s problems. We’re dedicated to helping solve our clients’ biggest challenges with an eye on the future and focusing on long-term value. ” 

Michael Treff, Code and Theory CEO, says: “This recognition is a huge testament to our outstanding clients and endlessly curious teams at Code and Theory who are relentless about driving impact for our clients. We are honored to be recognized, and consider our true success to be the success of our clients as they navigate the many seismic shifts happening in their businesses.”

About Code and Theory Network
Code and Theory Network is the only network with a balance of 50% creative and 50% engineers at scale. The technology-first group within Stagwell Group is built to partner with businesses to navigate the complexity of changing consumer behaviors, emerging technologies and AI. With a global footprint and the capabilities to work across the entire consumer journey, we crave the hardest problems to solve. The network includes the flagship agency Code and Theory as well as Kettle, Mediacurrent, Rhythm and Truelogic. Code and Theory clients include Amazon, JPMorgan Chase, Microsoft, MSNBC, NFL, Pfizer and Zappos. For more, visit codeandtheory.com

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Contact:
Kenneth Hein
kenneth.hein@codeandtheory.com

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Sarah Arvizo
pr@stagwellglobal.com








“The Contrarian’s Compass: Navigating Emerging Tech Hype” to run on the Innovation Track at Cannes

NEW YORK, June 14, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced Chairman and CEO Mark Penn will take the main stage at Cannes Lions, the most prestigious awards show and festival in advertising, to present “The Contrarian’s Compass: Navigating Emerging Tech Hype”.

Penn’s keynote presentation on how marketers can navigate emerging technology to fuel brand growth will draw on his four decades of leadership across technology, marketing, and political organizations. As Microsoft’s former Chief Strategy Officer, Penn led a team to revitalize Bing, the company’s search engine, and conceived of and led successful initiatives like Microsoft’s award-winning Super Bowl 2014 ad “Empowering Us All.” Today, as Chairman and CEO of Stagwell, Penn has built the only global marketing services organization boasting majority digital revenue. At Stagwell, he launched the Stagwell Marketing Cloud, a suite of SaaS and DaaS solutions spanning AI-enabled research, media, PR, and advanced media products in spaces such as augmented reality.

On the Cannes main stage, Penn will discuss:

The Contrarian’s Compass: Navigating Emerging Tech Hype

Join Penn as he reveals how nonconformist thinking can help brands navigate the complex landscape of today’s tech trends and find genuine ways to innovate, avoiding the traps that hinder long-term growth. Get practical advice for incorporating emerging tech into the brand creative mix.

Cannes Lions | Rotonde Stage, Rotonde | Monday, June 17, 4:45 PM CEST

Off the Mainstage

Penn will make several other appearances at Cannes Lions, including at Stagwell’s flagship sports business destination SPORT BEACH, to speak about the future of news and the balance between data privacy and consumer empowerment:

Future of News: Why News Audiences Matter as Much as Sports Junkies

News is the future – and represents a unique and complementary platform for brands to drive business results. How are news media preparing for the next thirty-six months? A C-Suite conversation discussing the path forward and opportunities ahead for journalists, brands and news junkies. Featuring:

  • Meredith Kopit-Levien, CEO, The New York Times
  • Barbara Peng, CEO, Business Insider
  • Mark Thompson, CEO, CNN
  • Moderated by Mark Penn, Chairman and CEO, Stagwell, and Sara Fischer, Axios

SPORT BEACH | Wednesday, June 19, 12:30 PM CEST

Empowering Consumers in a Data Driven World

Join industry leaders in an exploration of data privacy, consumer expectations, and the impacts of technology innovation. Gain a deeper understanding of how to build trust and propel innovative marketing strategies within the ever-evolving digital landscape. Featuring:

  • Navaneeta Das Skinner, Global Client Lead, Publicis
  • Eva Simone Lihotzky, GM AI Hub, Serviceplan Group
  • Mark Penn, Chairman & CEO, Stagwell
  • Elaine Rodrigo, Chief Insights & Analytics Officer, Reckitt

Microsoft Beach House | Monday, June 17, 1:00 PM CEST

About Stagwell

Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com

CONTACT: 
Sarah Arvizo
pr@stagwellglobal.com  

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Not Perfect Network PR Contact
Lukas Pereckas
lukas.pereckas@notperfect.com 

Stagwell PR Contact
Kara Gelber
pr@stagwellglobal.com

 

 










Not Perfect’s expertise in scaled creative production will support Stagwell’s global clients

NEW YORK and VILNIUS, Lithuania, June 6, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the global challenger network built to transform marketing, today announced the addition of Not Perfect Network into its fast-growing global affiliate network, adding enhanced capabilities in scaled creative production, technology, and design across the Baltic Region.

Not Perfect is an integrated creative, digital, and design network of nearly 100 people operating out of Lithuania, Latvia, and Estonia. Not Perfect boasts exceptional strength in creative production, anchored by its proprietary Creative FastForward™ process, which enables the network to produce high volumes of quality creative at a fast pace. As a global affiliate partner, Not Perfect will benefit from Stagwell’s focus on technology innovation in marketing services through the Stagwell Marketing Cloud and other digital firms across its network

As one of the most awarded agencies in the Baltics, Not Perfect’s client roster includes deep contacts in its home region and in an increasing number of countries around the world. It partners with the biggest telco providers in each of its offices – Tele2, LMT and Bite – which are each top 10 advertisers in the Baltic States. Other notable clients include the Carlsberg Group, Beam Suntory, NATO, and the Lithuanian Red Cross. Additionally, the agency is behind the largest global civic initiative in fighting Russian disinformation in the context of the Ukranian war called Call Russia, an effort which has been covered extensively by CNN, BBC, CBS News, Reuters, and other top outlets.

“Not Perfect brings the perfect blend of award-winning creative, technical know-how, and marketing craft that Stagwell is committed to bringing to our clients around the world,” said James Townsend, CEO, Stagwell EMEA. “Our teams across EMEA are eager to tap into their expertise, and in turn share more of our capabilities in digital transformation and global creative with their clients in the region.”  

“We’ve admired Stagwell for years for their incredible lineup of the world’s best creative agencies that continuously produce culture-shifting work. Today, their offering, empowered by cutting-edge technology, is transforming marketing for the most ambitious brands around the globe. We couldn’t be more excited to join forces,” said Paulius Senuta, CEO of Not Perfect Network.

Stagwell’s Global Affiliate Program powers agile global solutions for clients, allowing Stagwell to partner with regional experts to scale marketing capabilities to new locations. Since the program’s inception, Stagwell has formed partnerships with nearly 90 affiliates across APAC, EMEA, LATAM and North America, extending Stagwell’s global operational reach to 98 countries.

Stagwell and Not Perfect’s partnership comes amid heightened focus on EMEA for Stagwell. Earlier this year, the company launched its first regional headquarters for EMEA in London, and acquired two new companies, What’s Next Partners (WNP) in France and Sidekick in the U.K. 

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com

About Not Perfect Network
Not Perfect Network is an integrated creative, digital and design agency with offices in Lithuania, Latvia and Estonia. We have reinvented quality creative development. Using a larger and more diverse team of creatives, we Creative FastForward™ from brief to creative development, producing large volumes of highly effective creative at speed. We’re renowned for creative work that gets the nations talking. Whether that be in our home region of the Baltics or in an increasing number of countries around the world.  Join us at www.notperfect.com

Not Perfect Network PR Contact
Lukas Pereckas
lukas.pereckas@notperfect.com 

Stagwell PR Contact
Kara Gelber
pr@stagwellglobal.com

 

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PRNewswire

Media Contact

STAGWELL CONTACT:
Kara Gelber   
pr@stagwellglobal.com

ASSEMBLY CONTACT:
Jess Santini
jess.santini@assemblyglobal.com   

 










Stagwell’s (STGW) Brand New Galaxy rebrands as Assembly, bolstering Assembly’s media and more capabilities across the consumer journey

WARSAW, Poland and NEW YORK, June 6, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced that Brand New Galaxy is rebranding as Assembly and bringing expanded digital commerce capabilities and expertise into Assembly around the globe. This new and bigger Assembly of data, talent, and tech enables the connection of omnichannel media to commerce to help deliver Assembly’s proposition of Find the Change That Fuels Growth across the entire consumer journey for clients.

Brand New Galaxy’s rebranding as Assembly was a natural next step in the agencies’ partnership. Assembly now boasts a stand-alone digital commerce capability of more than 400 experts continuing to deliver excellence for clients, including Lindt, Ceer, and Mashreq, while also offering expanded solutions for brands like Lenovo, Fossil Group, and Virgin Mobile to deliver superior value and ROI for marketing investments.  The move brings together unprecedented attitudinal, behavioral and now transactional data under, STAGE, Assembly’s AI-powered platform and operating system. Ultimately, this furthers Assembly’s vision to create more connected omnichannel experiences to make clients’ brands perform.

Key executives from Brand New Galaxy will join Assembly’s global leadership team, ensuring seamless integration and continuity of excellence for existing and new clients. Former Brand New Galaxy CEO Piotr Morkowski, a seasoned leader in the industry, is now Assembly’s Global Digital Commerce CEO, while Julia Dziurbiejko and Kacper Kłos, both highly respected in their fields, assume the roles of Global Digital Commerce COO and Global Head of Digital Commerce, respectively.

“Since we acquired Brand New Galaxy in 2021, the agency has been essential to accelerating commerce-driven solutions for our clients. We believe this combination is the right step to bring the best minds in the industry together with a broader spectrum of digital services designed to drive full-funnel growth and engagement,” said Mark Penn, Chairman and CEO, Stagwell.

“This move is a long-awaited natural next step in Brand New Galaxy’s journey since it joined Stagwell back in 2021. BNG has already been closely collaborating with Assembly on a number of global clients for the past two years, and coming under one umbrella is a natural move which creates even more growth opportunities for both our clients and people. I am truly excited about joining forces with Assembly to continue to be a challenger on the market and expand the digital frontiers even further together,” says Piotr Morkowski, now Global Digital Commerce CEO at Assembly.

“I am thrilled to have Brand New Galaxy become a part of Assembly,” says Rick Acampora, Global CEO of Assembly. “ Their expertise in digital commerce is a fantastic addition to help drive more meaningful connections between clients and their audiences. This integration and added capability allow us to help our clients grow by connecting their needs from end-to-end with more transactional data and insights to inform better brand strategies at the onset. We’re also excited about what this means for our people as more scale and exposure result in more professional growth for each of them. Our goal is to Find the Change that Fuels Growth in everything we do, and we are excited about the limitless possibilities that lie ahead.”

ABOUT ASSEMBLY
Assembly is a leading global omnichannel media agency that merges data, talent, and technology to catalyze growth for the world’s most esteemed brands. Our holistic approach weaves together compelling brand narratives with a comprehensive suite of global media capabilities, driving performance and fostering significant business expansion. Our initiatives are powered by STAGE, our proprietary operating system, and executed by a dedicated global team of over 2,300 professionals across 35 offices worldwide. Committed to purposeful action, Assembly leads the way in social and environmental impact within the agency realm. As a proud member of Stagwell, the challenger network designed to revolutionize marketing, Assembly continues to set new standards of excellence. For more information, please visit assemblyglobal.com.

ABOUT STAGWELL
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

STAGWELL CONTACT:
Kara Gelber   
pr@stagwellglobal.com

ASSEMBLY CONTACT:
Jess Santini
jess.santini@assemblyglobal.com

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Ben Allanson
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NEW YORK, June 4, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced the launch of a new webinar series, “STGW: Curated,” designed for investors to learn about Stagwell’s core capabilities.

Each webinar will dive into Stagwell’s client work, market insights, and thought leadership across core areas such as Digital Transformation, Creativity & Communications, Performance Media & Data, and Research & Consumer Insights, as well as special topics such as the Company’s M&A strategy, political advocacy firms, and approach to artificial intelligence.

Upcoming: “The Next Five Years in Marketing”

Kicking off the series is “The Next Five Years in Marketing,” an in-depth exploration of the transformative technology, consumer, and client forces poised to shape the industry’s future. The webinar will take place on Tuesday, June 11 from 1-2PM ET, and feature:

  • Mark Penn, Chairman and CEO, Stagwell
  • David Sable, Vice Chair, Stagwell
  • Julia Hammond, President, Global Solutions, Stagwell

Penn will present the trends shaping the next five years in marketing, followed by a roundtable discussion and Q&A with Sable and Hammond.

To register, visit this page. Attendees are encouraged to submit questions in advance by emailing ir@stagwellglobal.com.

Investors can stay up to date on the latest offerings and events in this series by visiting Stagwell’s investor site here.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at stagwellglobal.com.

Contact:

Ben Allanson
ir@stagwellglobal.com 

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