Originally Released On

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Contact:

Kara Gelber

pr@stagwellglobal.com 

Stagwell and Adobe to build a modern marketing partnership with expanded Global wins, while launching a three-year innovative joint go-to-market business partnership leveraging each company’s unique offerings

Stagwell’s agencies 72andSunny, Code and Theory, Locaria, Movers+Shakers, National Research Group and more to collaborate for Adobe at a global scale

NEW YORK, Oct. 1, 2024 /PRNewswire/ — Adobe (NASDAQ: ADBE) today appointed Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, as its global lead for creative campaigns and social content for its Digital Media (DMe) business. Leveraging the integrated strengths of five agencies across the network from upstream research and insights to global strategy and creative, Stagwell proudly takes on the global remit to deliver impactful solutions for Adobe and global creators.

Stagwell and Adobe will also partner on a joint go-to-market initiative to accelerate the content supply chain for brands, the end-to-end process used to deliver content for marketing campaigns and personalized customer experiences. This partnership brings together solutions across Adobe Experience Cloud, Adobe Document Cloud, Adobe Creative Cloud and Stagwell Marketing Cloud, delivering products and services to create winning in-market offerings for Adobe and Stagwell clients.

“We are proud to join forces with Adobe, a brand synonymous with creativity and innovation, to build game-changing transformation tools for our clients and theirs,” said Chairman and CEO of Stagwell Mark Penn. “This partnership is another example of the value Stagwell is eager to create with clients via our integrated offering, and we are excited to bring our best-in-class creativity and technology to help Adobe inspire and empower their customers.”

72andSunny will expand their seven-year partnership with Adobe by leading global creative and strategy within this new model. Movers+Shakers will lead global social efforts, with a focus on mining cultural conversations in real-time and producing socially-native content with speed and agility. Code and Theory will be responsible for the launch of Adobe GenStudio, among additional high-profile assignments.

About Stagwell

Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients.  www.stagwellglobal.com.

Contact:
Kara Gelber
PR@Stagwellglobal.com

Originally Released On

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Contact:

Kara Gelber

pr@stagwellglobal.com 

In line with the inaugural study, the new survey of 22,116 U.K. adults conducted by Stagwell research consultancy HarrisX, reveals ads placed adjacent to news topics such as politics, inflation and crime perform as effectively as those placed next to business, entertainment and sports stories.

“Our research continues to show brands should embrace advertising on news platforms rather than shy away from it,” said Mark Penn, Chairman and CEO of Stagwell. “Investing in news offers business leaders the ability to reach incredibly valuable audiences. According to our new study, 25% of Brits are news junkies — on average checking the news four times a day and reading nearly five news articles per day.”

Additional findings include:

• 76% of the British population follows the news closely or very closely, including 25% who check the news an average of four times per day.
• Among Gen Z, a key demographic group for advertisers, the average purchase intent for brands whose ads were placed next to high-quality news articles on the Middle East conflict was 61%, compared to 58% for inflation and 57% for crime—differences that are statistically insignificant. To compare, purchase intent was 59% for entertainment (widely considered a ‘safe’ news topic.
• Among mothers, another key target for advertisers, the average purchase intent for brands whose ads were placed next to articles on crime (a potentially negative story), and sports (a more neutral story) were each 66%, showing no difference between the two.

Stagwell is committed to initiating data-driven discussions with advertisers about their investment in news. This topic and more will be discussed at tonight’s Future of News summit which will be held at Stagwell’s EMEA headquarters in London.

Interested parties can request a copy of the research here. To learn more and get involved additional questions, please contact futureofnews@stagwellglobal.com.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

About HarrisX
HarrisX is a leading global research consultancy that regularly conducts major market research, public policy polling and social science studies and consulting engagements in more than 40 countries around the world. It is a proud member of Stagwell Global (STGW). Learn more at www.harrisx.com.

Contact
Kara Gelber
PR@stagwellglobal.com 

ABOUT THE AGENCIES BEHIND THE WORK

Code and Theory works with a best-in-class, diverse, global client base. At the core of our work sits the strategy and analytics teams, which focuses on consumer-first, omni-channel solutions throughout the entire customer journey.

Explore the entire SPORT BEACH case study here

Frontiers in Focus

Want to explore more of the frontiers of marketing? View more of our work on the cutting edge of AI and immersive brand experiences here. 

SIGN UP FOR OUR INSIGHTS BLASTS

Stagwell’s inaugural Sport Beach (2023) earned widespread positive recognition — a first-of-its-kind event on-site at Cannes Lions Festival of Creativity. It featured curated innovation and marketing panels celebrating the intersection of sports, technology, and culture. Stagwell, a leading global marketing and communications group, aimed to double down in 2024, elevating the flagship summer event at Cannes with more original programming, activations and a star-studded lineup of world-class athletes and marketers, including Megan Rapinoe, Travis and Jason Kelce, Alexis Ohanian, Tammy Henault and more than 100+ renowned marketing leaders.

While the in-person event was gaining momentum, Stagwell needed to ensure its digital ecosystem across web and app were as premium and dynamic as the event itself. Stagwell tapped Code and Theory for a comprehensive digital transformation, designing and engineering an all-new Sport Beach website and app. In less than five months, Code and Theory created an entire Sport Beach ecosystem to support event marketing, attendance, engagement, and immersion — all while embodying Sport Beach’s spirit of play.

Designed for Speed & Play

Inspired by the visual ID from 72andSunny (another Stagwell agency) and incorporating Material Design principles, we crafted a fully bespoke digital experience for Sport Beach. Our web approach was iterative, building pages and functional components that resulted in a scalable experience that gave Stagwell full creative and operational control for not only this event, but future event iterations too.

We designed the Sport Beach app to deliver the beauty of Cannes’ beaches with the ease of scheduling and information at our user’s fingertips. The app’s main objective was making scheduling clear, compelling and fast. We leveled up the experience by giving users the ability to build their itineraries manually or through our AI Assistant in less than three taps.

AI That Anticipates User Needs

The app’s cornerstone was an AI Assistant that could answer a myriad of questions about the event (from how to access the beach to event schedules to best local restaurant picks) and tailor event recommendations to each user based on their interests. Using Stagwell’s Enterprise ChatGPT as a backbone large language model, we fine-tuned our AI on a large, static dataset about Cannes and Sport Beach. We leveraged Sanity, our CMS for the event, to constantly update changing events or critical event information.

While the AI Assistant interfaced with the CMS to update its context, it also interfaced with an event recommendation engine developed in-house and hosted on Oracle Cloud Infrastructure, taking advantage of Code and Theory’s partnership with Oracle. The AI Assistant “got to meet” each user during a conversational onboarding interview, and saved those learnings to suggest customized itineraries, ensuring attendees wouldn’t miss relevant content. As that content shifted (speaker changes and event schedules moving), the recommendation engine and the AI Assistant could rely on their connection to the CMS to ensure their responses were explicit, accurate, and based on real-time feedback.

Powering Rapid Innovation

Code and Theory leveraged Sanity’s Content Cloud to manage all event content, including sessions, speakers, event details and more. The combination of Sanity as a content provider and Vercel as a hosting platform enabled Code and Theory to rapidly build a recommendation engine and AI chat, significantly accelerating development and reducing delivery time. This approach allowed real-time data integration and scalable solutions, feeding first—and third-party data dynamically to the AI chat system.

Our Impact

• 89% User registration completion rate (+50% over the industry average)
• 30M Impressions from press in People Magazine, Ad Age, Adweek, Digiday, Page Six and more
• Both the app and website were designed, engineered and launched in less than five months

There’s no sign of slowing down for Sport Beach, which earned more than 30M impressions from the press in publications ranging from People Magazine to Adweek and Ad Age. By building the digital ecosystem to scale for future events, Stagwell is primed and ready for Cannes 2025.

Wondering where to begin with AI implementation in your organization?

Email Beth Sidhu, Chief Brand and Communications Officer at Stagwell, to discuss how we can support your organization’s digital goals. 

Originally Released On

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Contact:

Media Contacts:
Stephanie Hernandez
v-stephanie.hernandez@prprophet.ai

As Titanium Sponsor, PRophet to Showcase the Future of AI in PR and Communications with Expert Sessions and In-Depth Demos

NEW YORK and ANAHIEM, Calif., Sept. 19, 2024 /PRNewswire/ — Stagwell Marketing Cloud’s (STGW) PRophet, award-winning suite of essential, AI-powered Comms Tech tools purpose-built to empower communicators that span earned media, influencer engagement and brand monitoring offerings, today announced its presence and deep dive sessions on leveraging AI for modern communications and marketing professionals at Public Relations Society of America’s (PRSA) ICON 2024 conference on October 15-17 in Anaheim, California. As this year’s Titanium sponsor, PRophet will lead discussions on the transformative impact of AI on the communications industry and showcase enhancements to the platform.

Inspired by the theme “Predict What’s Possible,” Aaron Kwittken, founder and CEO of PRophet and the creator of the term communications engineer©, will lead a solo session titled “Human-Led, Data-Fed AI: A Hands-On Showcase of Today’s Must-Have AI Tools and Techniques.” In this session, Kwittken will offer a comprehensive look at AI’s real-world impact on PR, including practical insights into tools that can enhance performance and streamline workflows. He will uncover which platforms and technologies should be avoided, explain why DIY PR solutions often fall short, and emphasize the continued importance of human-led strategies in a data-driven future. Additionally, Kwittken will tackle key ethical considerations and provide guidance on how to navigate PR tech stacks responsibly. Join him on Wednesday, October 16, at 10:45 AM PT for this forward-thinking discussion.

“The PR industry stands at a pivotal moment, facing an influx of AI-driven tools and cutting-edge communications technology. For the modern communicator, it’s about finding the right balance between human insight and AI-driven innovation to future-proof our industry,” said Aaron Kwittken, founder and CEO of PRophet and CEO of Stagwell Marketing Cloud’s Comms Tech Unit. “We’re thrilled to once again partner with PRSA for this marquee event that will drive the conversation forward.”

As part of PRSA’s Educator Academy Summit, Kwittken will also join the panel discussion, “AI in Public Relations: Preparing the Next Generation of Practitioners,” on Monday, October 14 at 8:30 AM PT at the Pine Building 111, California State University, Fullerton. This panel will delve into the transformative role of AI in public relations, offering educators actionable insights and strategies to equip students for the rapidly changing PR landscape. Moderated by Amy McCoy, APR, Assistant Professor at Drake University, the discussion will feature panelists Nneka Logan, Associate Professor at Virginia Tech, and Kathleen Stansberry, Associate Professor at Elon University.

“Each year, ICON unites industry-leading experts with communicators at all stages of their career, providing an unmatched experience for attendees to network and grow,” said Linda Thomas Brooks, PRSA CEO. “Thanks to partners like PRophet, PRSA can deliver invaluable learning opportunities and continue to drive the profession forward as we adapt to new technologies and improve our strategic abilities.”

PRophet will have a significant presence on the showroom floor, offering attendees the opportunity to engage directly with the executive team, experience live demos of the platform, and preview upcoming features and enhancements.

Discover how PRophet can elevate your communications team’s performance, predictive capabilities, and productivity by visiting us at Booth 200 from Tuesday, October 15 to Thursday, October 17. For more information or to connect with the team, reach out at sales@prprophet.ai. 

About PRophet
Founded in 2020 by PR industry leader Aaron Kwittken, PRophet is an award-winning suite of essential, AI-powered Comms Tech tools purpose-built to empower modern communicators to perform more efficiently by quickly uncovering and authentically engaging with high-authority journalists and leading influencers. PRophet was awarded PRovoke Media’s Innovation SABRE in 2023 and 2024, a 2024 Webby Award, and was included in PR News’ 2024 Tech Hotlist. The all-in-one platform offers three core solutions: PRophet Earn creates and tests “mediable” PR content to predict earned media interest and sentiment. PRophet Influence combines vertical AI, analytics, discovery and tracking technologies to inform and manage influencer marketing campaigns. PRophet Monitor delivers real-time, earned and social media monitoring, reporting and analytics to alert teams of emerging trends, threats, brand mentions, and opportunities for real-time response. PRophet is part of the Stagwell Marketing Cloud (SMC), a suite of data-driven SaaS solutions built for the modern marketer. Visit prprophet.ai to learn more.

About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a suite of data-driven SaaS solutions built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC empowers marketers to drive business and brand impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers market research, communications, and media for brands worldwide by leveraging technology such as generative and predictive artificial intelligence, machine learning, augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.

Media Contacts:
Stephanie Hernandez
v-stephanie.hernandez@prprophet.ai

Originally Released On

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Contact:

Madison Wick

pr@stagwellglobal.com 

Summit to Convene Prominent U.K. Journalists and Industry Leaders, including Kamal Ahmed, Joanna Gosling, Sam McAlister and more

Stagwell to Unveil a New U.K. Version of the News Advertising Study, Highlight the Power of the News Audience and Debunk Common Brand Safety Misconceptions

LONDON, Sept. 18, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW) today announced the speakers for its London Future of News summit coming up on September 26, 2024, at Stagwell’s EMEA headquarters in London’s Blue Fin Building.

During the event, Stagwell will debut groundbreaking research conducted by HarrisX fielded among 25,000 U.K. respondents. Tailored specifically to the U.K. consumer marketplace, this study builds upon Stagwell’s News Advertising Study released in May, which proved it is safe for brands to advertise adjacent to quality news content agnostic of the topic.

“Brands are missing out by not advertising in quality news,” said Chairman and CEO of Stagwell Mark Penn. “News is a critical marketing vehicle essential to business success, and we’re excited to expand our future of News initiative to the U.K. and share our findings on a global stage.”

Stagwell is proud to introduce new partners across publishing and the industry to our Future of News initiative. These partners include The Associated Press, Conscious Advertising Network, Gannett, The Guardian US, The Hill, The Independent, NewsNation, Newsweek, Nexstar, New York Post, Ozone, The Rebooting, Reuters, USA Today and World Media Group. These publishers and industry leaders will join Stagwell’s existing cohort including Ad Fontes Media, Axel Springer, Axios, Business Insider, POLITICO, The New York Times, The Trade Desk, The Wall Street Journal and The Washington Post.

“Our May study debunked myths around brand safety in news and identified a significant, under-tapped audience of news consumers,” said Founder and CEO of HarrisX Dritan Nesho. “Time and again we’re seeing that ads appearing next to so-called ‘not brand safe’ news content perform just as well as ads next to ‘brand safe’ content. The findings of our U.K. study are decisive.” 

The summit will commence with Penn unveiling the research results, followed by two panel discussions:

Panel I: Being A Journalist Today – Stories from the Field: A moderated conversation about the journalists today who are breaking down barriers, holding truth to power, and shining a light on the issues that matter most- despite the most difficult and dangerous of circumstances, featuring:

• Kamal Ahmed, Director of Audio and Presenter, The Daily Telegraph
• Matt Barbet, Anchor, Sky News
• James Harding, Editor & Founder, Tortoise Media
• Sam McAlister, Author, Executive Producer and LSE Senior Fellow
• Spriha Srivastava, International Executive Editor, Business Insider 
• Jerome Starkey, Defence Editor, The Sun 
• Moderated by Joanna Gosling, Author, Broadcaster and Journalist

Panel II: Why News Works for Brands: Investment in advertising on news platforms is not only brand safe, but also lends itself to a strong return on investment. This session will be an interactive dialogue with business leaders sharing their perspectives on the value of news and how to maximize impact through tailored marketing, featuring:

• Ross Easton, Director of External Affairs, Energy Networks Association
• Mark Evans, Marketing Society Honorary Fellow and Executive Marketeer
• Tina Fegent, Co-Chair, Conscious Advertising Network
• Moderated by Mark Penn, Chairman and CEO, Stagwell 

To learn more and get involved, contact futureofnews@stagwellglobal.com.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

About HarrisX
HarrisX is a leading global research consultancy that regularly conducts major market research, public policy polling and social science studies and consulting engagements in more than 40 countries around the world. It is a proud member of Stagwell Global (STGW). Learn more at www.harrisx.com.

Contact
Madison Wick
Pr@stagwellglobal.com

Originally Released On

PR Newswire

Contact:

Kara Gelber

pr@stagwellglobal.com 

NEW YORK, Sept. 18, 2024 /PRNewswire/ — Stagwell (NASDAW: STGW), the challenger network built to transform marketing, has appointed Sunil John as Senior Advisor, Stagwell MENA. John will head Stagwell’s forthcoming MENA office, spearheading growth and enhancing collaboration among local agencies and partners. He will also develop new client solutions, utilizing his extensive regional network to support brands aiming for both regional expansion and global reach.

John, named the Best PR Professional in the Middle East by PRWeek in 2023 and 2020, brings over three decades of regional experience to Stagwell, having founded ASDA’A BCW, the region’s leading PR consultancy and been instrumental in shaping the public relations landscape in the Arab world. During his time at ASDA’A he launched Proof Communications, a specialist digital and design firm, OnePoint5, an ESG advisory and led the annual Arab Youth Survey, the groundbreaking thought leadership platform capturing the hopes and aspirations of the 200 million Arab youth.

Additionally, as an Advisory Board Member of the Dubai International Chamber since July 2021, John has been influential in reinforcing Dubai‘s status as a global trade hub.

“Marketers who miss out on MENA will miss out on one of the biggest consumer growth stories of our decade,” said Mark Penn, Chairman and CEO, Stagwell. “As we focus on becoming more competitive internationally, Sunil’s unparalleled experience in MENA and his leadership are what Stagwell needs to deepen our presence and help our clients succeed in this crucial market.”

“I am excited to join Stagwell and contribute to its unique technology-driven offering in the marketing services landscape,” said Sunil John. “The opportunity to integrate my experience, my love of research and insights, and my focus on digital transformation and technology with Stagwell’s innovative approach will bring value to a region that is one of the fastest growing in the world. As a challenger network, I believe Stagwell will be the company that creates significant impact for our clients in the MENA region.”

John’s appointment comes at a time when Stagwell is opening a new chapter in the region after recently announcing its intent to acquire Consulum, a leading government advisory firm that specializes in strategic communications, public policy and leadership support in the MENA and other global markets.

Stagwell’s footprint across MENA includes its omnichannel media agency Assembly and global creative collective Forsman and Bodenfors. Additionally, Stagwell counts marketing and talent management agency FLC and strategic growth advisory firm Phronesis Group among its global affiliate partners in the region. With offices across Dubai, Cairo, and Riyadh, Stagwell is positioned to serve clients in a range of industries in MENA, including retail, automotive, crypto, real estate, tech and finance sectors.

The MENA region is a key growth market for Stagwell as the company pursues its goal of doubling revenue at the Company beyond North America by 2025. In 2024 to date, Stagwell has acquired seven firms, including LEADERS (Israel), Team Epiphany (U.S.), Sidekick (U.K.), What’s Next Partners (France), PROS (Brazil), Business Traveller (Global), and BERA (U.S.).

About Stagwell

Stagwell (NASDAQ: STGW) is the network created to transform marketing. We deliver creative performance at scale for the world’s most ambitious brands, connecting culture-moving creativity with cutting-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our more than 13,000 experts in more than 34 countries are united under a single purpose: to generate effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com. 

Contact:
Kara Gelber
Pr@stagwellglobal.com

Originally Released On

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Contact:
Kara Gelber
pr@stagwellglobal.com 

Originally Released On

PR Newswire

Contact:

Kara Gelber

pr@stagwellglobal.com 

ARound’s Stadium-Level Technology Transforms the Fan Experience for Sports Teams, Audiences, and Brands

MINNEAPOLIS, August 26 – ARound, the leader in large-scale augmented reality (AR) experiences that is part of Stagwell (NASDAQ: STGW), today launched a groundbreaking in-stadium AR experience for Minnesota United FC in partnership with Target. This marks the first integration of stadium AR technology into an MLS pregame celebration, setting a new standard for fan engagement at Allianz Field.

Building on successful partnerships with the MLB’s Minnesota Twins, NBA’s Cleveland Cavaliers, and NFL’s Los Angeles Rams, ARound’s latest initiative is a significant step in expanding its presence in live sports. Fans continue to be highly engaged with existing ARound experiences, with users interacting for an average of over 15 minutes per game.

“We are excited to bring this immersive AR experience to MLS and fans nationwide,” said Josh Beatty, Founder and CEO of ARound. “These new experiences merge physical and digital worlds in an unprecedented display of team spirit and innovation, bringing fans right into the action.

Starting August 24, 2024 and continuing throughout the season, ARound will bring to life a new Minnesota United tradition, “Loons Liftoff.” This experience allows fans to hit targets and collect points as they work as a community to summon “The Dethloon,” a nod to Minnesota United’s fan culture and beloved mascot. Participants can also scan a QR code for a chance to win a Target gift card.

“This collaboration with ARound and Target exemplifies our commitment to innovation and community,” said Evan Entler, Vice President of Digital Media at Minnesota United. “We’re excited to see how fans react to this unique blend of tradition and cutting-edge technology.”

About ARound

ARound is a first-of-its-kind stadium-level shared augmented reality platform and is part of the Stagwell Marketing Cloud, a proprietary suite of SaaS solutions built for the modern marketer. ARound keeps audiences engaged by capturing their attention through immersive, interactive and shared experiences with fellow fans across the venue. Where other AR products offer isolating, singular experiences, ARound’s massive multi-user AR – which uses 3D spatial computing to localize content – redefines what it means to be part of a connected fan experience. It was the winner of Stagwell’s annual innovation competition which invests in new product ideas proposed by the network’s 13,000+ employees. ARound and the Stagwell Marketing Cloud are a part of Stagwell (NASDAQ: STGW), the challenger network built to transform marketing.

About Minnesota United FC

Minnesota United FC is a professional soccer team based in Minneapolis, Minnesota, competing in Major League Soccer (MLS). Known for their passionate fanbase and strong community ties, Minnesota United FC embodies the spirit of soccer in the North.

About Target

Target Corporation is a leading American retailer headquartered in Minneapolis, Minnesota. Known for its community involvement and innovative partnerships, Target continues to enhance the consumer experience through cutting-edge technology and creative collaborations.

Contact:

Kara Gelber

pr@stagwellglobal.com 

Originally Released On

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Contact:

Ben Allanson ir@stagwellglobal.com 

Management to appear at events hosted by Citi, Benchmark, Goldman Sachs, B. Riley and Deutsche Bank

NEW YORK, Aug. 22, 2024 /PRNewswire/ — Stagwell Inc. (NASDAQ: STGW), the challenger network built to transform marketing, today announced its participation in several investor conferences throughout September 2024. 

• September 4: Citi 2024 Global Technology Conference in New York City – Management will be available for 1×1 meetings.
• September 5: Benchmark 11th Annual TMT One-on-One Conference in New York City – Management will be available for 1×1 meetings.
• September 10: Goldman Sachs Communacopia in San Francisco – Chairman and CEO Mark Penn will host a fireside chat and be available for 1×1 meetings.
• September 12: B. Riley Securities 7th Annual Consumer and TMT Conference in New York City – Management will host be available for 1×1 meetings.
• September 25: Deutsche Bank Leveraged Finance Conference – Phoenix – Chief Financial Officer Frank Lanuto will be available for 1×1 meetings.

Visit this page to view upcoming investor events and programming from Stagwell. Reach out to ir@stagwellglobal.com with questions.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients.  www.stagwellglobal.com.

IR Contact:

Ben Allanson
ir@stagwellglobal.com 

NEW YORK, Aug. 16, 2024 /PRNewswire/ — Stagwell Inc. (NASDAQ: STGW), the challenger network built to transform marketing, will host a virtual fireside chat at the Rosenblatt Securities 4^th Annual Technology Summit on August 20, 2024. The session will feature Mark Penn, Chairman and CEO, discussing the impact of AI on marketing innovation, as well as product development within the company’s AI-enabled Stagwell Marketing Cloud. Management will be available for 1×1 meetings with investors upon request.

Visit this page to view upcoming investor events and programming from Stagwell. Reach out to ir@stagwellglobal.com with questions.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients.  www.stagwellglobal.com.

Originally Released On

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Contact:

Chris Iles

chris.iles@startribune.com

Stagwell’s Code and Theory, Colle McVoy Lead Digital and Brand Relaunch of The Minnesota Star Tribune

Minnesota’s biggest media outlet announces new platform at a vital time for journalism

MINNEAPOLIS, Aug. 19, 2024 /PRNewswire/ — The Minnesota Star Tribune relaunched today under a new brand platform for its audience as ‘The Heart and Voice of the North.’ Following a reimagination of its technology products, reporting focus, and growth strategy, the company has positioned itself for a new chapter in a dynamic and challenging time for journalism. Adding Minnesota to its nameplate to signal an expanded, state-wide focus going forward, the company’s mission is to connect the people, ideas, and stories that strengthen Minnesota’s communities.

“We’re thrilled to relaunch as the Minnesota Star Tribune at such an important time for our state,” said Steve Grove, CEO and Publisher. “It’s not every day you get to reimagine a 157-year-old publication for a new era – so we don’t take this moment lightly. We’ve spent the last year investing in more journalism in more locations on top of a stronger platform. We’re relaunching ourselves under a new name because we want Minnesotans to know what we believe: that this state deserves the strongest local news organization in America at a time of so much change.”

Driving innovation for a digital future

The Minnesota Star Tribune recently relaunched its entire digital product ecosystem including startribune.com and mobile apps. The greatly enhanced reader experience includes a complete back-end website rebuild in partnership with tech powerhouse Code and Theory. This digital reboot is designed to ensure all news and editorial content is responsive across all platforms while meeting the highest standards for digital integrity and security. The rebuild also positions the Minnesota Star Tribune to take advantage of new and emerging product offerings and was done under the leadership of new Chief Product Officer Aron Pilhofer.

“Today’s news consumers demand best-in-class digital experiences, and we’re now set to provide that well into the future,” said Pilhofer. “Our new tech stack will allow us to continue to innovate to reach our audiences in new ways to keep them better informed and engaged.”

Reimagining news coverage and expanding statewide

Earlier this year, the Minnesota Star Tribune announced plans to expand coverage in Greater Minnesota and embarked on an ongoing series of community conversations across the state including in Mankato, Duluth, Moorhead, St. Cloud, Brainerd, Rochester and several locations throughout the Twin Cities metro area. The Minnesota Star Tribune currently has 10 reporters and editors focused on Greater Minnesota, after adding reporting resources including a Greater Minnesota Columnist, a Southeast Minnesota Reporter, a North Central Minnesota Reporter, and a Southwest Minnesota Reporter, and it will continue growing its reporting roster. It is also forming partnerships with Minnesota news organizations to elevate local news content from other sources on its own platforms and beyond.

In addition, the Minnesota Star Tribune recently announced advancements of its newsroom structure and leadership to better serve readers.  News coverage, leadership and resources will realign around its five key topic areas of News and Politics, Business, Sports, Food and Culture, and Outdoors.

“We’re reshaping our coverage to focus more squarely on issues and topics essential to Minnesotans,” said Suki Dardarian, Editor and Senior Vice President of the Minnesota Star Tribune. “Our readers have helped inform this approach, which aims to provide richer coverage that reflects the diversity, soul and spirit of Minnesota, along with our hallmark enterprise and accountability reporting.”

Representing a diversity of voices

The Minnesota Star Tribune also recently announced the creation of Strib Voices, a reimagination of its opinion and commentary team under the new leadership of award-winning editorial writer and columnist Phil Morris. With a refreshed focus on representing diverse voices from multiple spectrums, Strib Voices will feature greater quantity and breadth of columns and bylined opinion pieces.

In addition, earlier this year, Kavita Kumar was promoted to community engagement director, and is proactively seeking commentary pieces and other content that covers various aspects of geography, demographics and political affiliations across Minnesota.

“By bringing together all of our opinion work under Strib Voices, our hope is to create the most dynamic and thoughtful water cooler for statewide news in the country,” said Phil Morris, Vice President and Opinion Editor for the Minnesota Star Tribune.

Reimagining the brand

To complement the vast transformation, the Minnesota Star Tribune has built a new brand identity and design structure to convey its ambition for audiences everywhere. The company partnered with Minnesota-based creative agency Colle McVoy to develop this brand strategy and identity, built for the future of media consumption. In addition to a new name, the brand refresh includes a new nameplate, new logo, new color systems, new sets of typography, a new mascot (Stribby the Gray Duck), and a new brand platform as ‘The Heart and Voice of the North.’

“Yes, we added ‘Minnesota‘ to our name – yet this rebrand goes far beyond a new title,” said Chris Iles, Vice President of Communications and Brand Marketing for the Minnesota Star Tribune.  “We’re Minnesotans just like our audience, and believe that our state, in an oft overlooked and underestimated region of the country, deserves to view itself for what it is: the ‘Heart and Voice of the North.’ Our campaign leans into all things Minnesota, as we leverage our trusted and established brand to elevate a community and place that loyal subscribers and new audiences will be proud of.”

Positioning for future growth

In addition to the transformational work already completed under new publisher and CEO Steve Grove, the Minnesota Star Tribune has a robust slate of upcoming changes designed to further position it for future success. These include the launch of a philanthropic arm, an enhanced sponsored-content strategy, a novel approach to affiliate marketing and much more.

“The talented team at the Minnesota Star Tribune has accomplished so much over the past year, and we’re just getting started,” said Steve Grove. “As we drive innovation in media to make every Minnesotan’s life better, we hope our loyal and new readers will join us on this journey.”

The Minnesota Star Tribune’s owner, Glen Taylor, said he believes this is the beginning of a new chapter for an institution he cares about deeply.

“I’m incredibly excited by what our new leadership team has put into place at an important moment for our state,” Taylor said. “The Minnesota Star Tribune is a state treasure, one we believe can accomplish truly great things with the support of our audience and partners.”

To celebrate its relaunch, the Minnesota Star Tribune is offering new subscribers the special rate of just $1 for 6 months of premium digital access.

About The Minnesota Star Tribune Media Company
The Minnesota Star Tribune is an innovative modern media organization building on an extraordinary 157-year legacy. With seven Pulitzer Prizes and hundreds of other awards, the Minnesota Star Tribune boasts the Midwest’s largest news organization and is an unrivaled force for journalistic excellence in Minnesota and beyond. As the heart and voice of the north, the Minnesota Star Tribune is on a journey to create the leading model for local news in America – driving innovation in media to make every Minnesotan’s life better. For more information, visit www.startribunecompany.com.

Contact:
Chris Iles
612-366-0427
chris.iles@startribune.com

SOURCE The Minnesota Star Tribune