CONTACT

Beth Sidhu

FEATURING

Stagwell Chief Brand and Communications Officer Beth Sidhu visits the Stagwell Marketing Cloud at CES 2022 and highlights key priorities for tech investment for in-house marketers.  

There’s a reason the marketing calendar begins each year with CES: there is no better place to track the technologies that will transform the way consumers get and share information, engage with brands and experience culture. Stagwell is on the ground in Las Vegas and virtually at CES this week sharing ARound, a location-based AR platform, which is the latest addition to our suite of tools for in-house marketers: the Stagwell Marketing Cloud.

Why build an in-house marketing cloud? CMOs need a trusted toolbox of solutions to help support business transformation as, per Forrester, 77 percent of global organizations now have some form of in-house agency. We’ve built the Stagwell Marketing Cloud to support in-house teams in four ways:

Powering real-time business intelligence

Empower and manage secondary brand ambassadors

Supercharging communications with predictive AI

Forge new mediums to connect with consumers
 

Powering Real-Time Business Intelligence 

Real-time business intelligence tools like the Harris Brand Platform can provide in-house teams with daily insights on brand perception, equity, sales funnels and the impact of marketing campaigns on consumer behavior and perceptions. In an era where errant tweets and unfortunate headlines can cause your brand’s stock to soar or sink, there are few better ways to fireproof your operations than regular pulses of brand perception.

Supercharging communications with predictive A.I.

Marketing communications evolve but the mission remains the same: get the right message to the right person at the right time. When harnessed strategically, earned media can help a team offset (or if they’re lucky, supplant) the need for a hefty paid investment.

PRophet is a tool that enables in-house marketers and PR professionals to predict media interest, sentiment and spread of a press story prior to pitching. The product is powered by the latest developments in artificial intelligence and machine learning and bolstered by expanding partner databases such as with Podchaser to give teams the predictive intelligence they need to tie amplify their great creative ideas with earned media coverage. As A.I. gets more sophisticated, tools like PRophet can free-up PR pros to focus their creativity on brand-building efforts and growing brand mandates like ESG, DEI, and engaging new stakeholders.

Empowering Brand-Safe Ambassadors.

In a platform dominated society, influence is currency. With the rise of social commerce, live streaming, and yes even the metaverse, it’s more important than ever for brands to have strategies for authentically activating influencers that dominate their respective categories. At the same time, marketers need assurances that the influencers they partner with are brand-safe and services rendered are compliant with agreed-upon contracts.

Koalifyed is an end-to-end influencer marketing application that brings helps brands manage complex influencer programs. Underpinned by a bot-detection solution, SNIFF (which stands for social network influencer friend or foe), Koalifyed is a great tool for in-house marketers handling complex influencer campaigns.

Pushing the New Frontiers of the Consumer Experience

Without a doubt, 2022 will bring all the tools of mixed reality and the metaverse into marketing efforts. Just as brands are looking into the virtual world, consumers will be clamoring to return to the physical world, pending the control of the Omicron variant. In-house shops can use location-based AR as an easy, cost-effective investment into developing more engaging digital layers to live events.

ARound is an augmented reality creation tool for live events that empowers brand to bring audiences together at scale so they can engage, interact, and socialize in a completely new and meaningful way. By giving partners the tech and a content interface to experiment with the medium, ARound empowers in-house teams to invest now in the budding metaverse to enhance the journey for consumers.

Where to From Here? 

 

In-house marketers need the best tools available and we’re excited to that support in-house marketing transformation for modern businesses. See ARound, our AR product, on the floor this week at CES, peruse our digital CES booth featuring more products from the Stagwell Marketing Cloud, and reach out to hello@stagwellglobal.com. 

Newsletter

Sign Up

Originally released on

FEATURING

Goodstuff joins the newest global marketing services company to accelerate and scale growth.

New York, NY & London, UK – January 4, 2022 (NASDAQ: STGW) – Stagwell, the challenger network built to transform marketing, today announced the acquisition of Goodstuff, the 130-strong, full-service media planning and buying agency based in London. 

The Goodstuff team will join the Stagwell Media Network, a group of leading multichannel agencies home to more than 3,000 experts with an expansive global footprint across 20 countries and 40 offices, managing close to $5 billion in media. The network offers an alternative to the status quo provided by today’s legacy holding companies. As a more dynamic B2C and B2B partner, with solutions spanning media, data, technology, and content, Stagwell Media Network is growing in double digits during a period of sustained transformation and expansion. 

Goodstuff brings complementary and additive client services, including communications strategy, full-funnel media delivery, and inventive solutions for premier clients, including Ovo, AA, On The Beach, Yorkshire Tea, Cazoo, and Hello Fresh. As a first-class brand and highly respected business in a key global market, Goodstuff will further extend the media network’s innovation, scale, and creative thinking.

“We welcome Goodstuff as a critical part of our strategy to create a truly global and competitive media operation. When we created Stagwell Media Network, we set out to build a collaborative and coherent network of global media agencies that are on the leading edge of media, data, and technology,” Stagwell Chairman and CEO Mark Penn said. “The addition of Goodstuff with their unrivaled track record of innovation continues to deliver on our vision of transforming marketing.”

“I am delighted to welcome co-founders Andrew Stephens and Ben Hayes and the entire Goodstuff team into the network. What attracted us to the agency were their world-class leadership and unwavering focus on people, culture, and the work,” said James Townsend, Global CEO of both Stagwell Media Network and the network’s flagship media agency, Assembly. “After a series of successful collaborations with Assembly in the UK, we see the potential for our network to build something truly differentiated, progressive, and exciting in the marketplace.”

“Goodstuff’s unswerving mission is to be the world’s most inventive media agency, and to help accelerate our next phase, we wanted to join a network that could bring world-class capabilities in data, technology, and digital. In Stagwell, we’ve not only found these services, but also a partner that perfectly aligns with our culture of entrepreneurialism, invention, and progress,” said Stephens and Hayes. “We’ve been hugely impressed by Stagwell’s challenger status and ambitions, their senior leadership team, and the breadth of world-class modern marketing brands in the group.”

This is the first full acquisition since the combination of Stagwell and MDC partners in August 2021. Terms of the deal were not disclosed.

###

About Stagwell Inc.

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

About Stagwell Media Network

Stagwell’s Media Network is a group of leading multichannel agencies home to more than 3,000 experts with an expansive global footprint across 40+ offices in 20 countries, managing close to $5 billion in media. Agencies include Assembly, MMI Agency, Media Kitchen, Goodstuff and Grason, creative consultancy GALE, B2B specialist Multiview, multi-lingual content agency Locaria, and travel and media experts Ink.

The network offers marketers a more dynamic partner for global B2B and B2C solutions spanning data, technology, media, and creativity aimed at accelerating business growth for brands worldwide.

About Goodstuff

Goodstuff is the UK’s leading media planning and buying agency, the highest rated independent agency by Campaign School Reports, and holds both the 2019 & 2020 Grands Prix for both Media Week & Campaign Media Awards.

Established in 2004 as a pure communications and creative media agency, incubated by Virgin, the agency had seven successful years before scaling the business through the addition of media buying.

The agency is one of the UK’s fastest growing, has been listed in The Sunday Times’ ‘Top 100 Small Companies to Work For’ and Campaign’s ‘Best Places to Work’ and is host of the annual Goodstuff Media Showcase, an event that brings together the creative and media owner communities. Find out more at Goodstuff.co.uk.

 

Related

Articles

Post Thumbnail
Post Thumbnail
Post Thumbnail

Newsletter

Sign Up

Originally released on

Stagwell agencies 72andSunny, Anomaly, Doner, Forsman & Bodenfors, Assembly, and newly-launched Stagwell Media Network received “best of the best” honors for innovative, effective and creative work in global tally, including Most Awarded Campaigns, Top Brands for Creative and Top Networks for Creative

NEW YORK, Dec. 8, 2021 /PRNewswire/ — Stagwell, the challenger company transforming marketing, today announced that the World Advertising Research Center (WARC) has recognized five agency partners and the Stagwell Media Network as leaders in creative and effective campaigns and media strategies that drive sustained success on behalf of global brands. WARC celebrates the world’s most awarded campaigns, networks and agencies, benchmarking the excellence of creatives around the globe. The work honored by WARC in the Creative 100 and Effective 100 awards represents compelling, innovative consumer campaigns and experiences that are defining the next generation of marketing.

The WARC Creative 100 is determined by tallying recognitions at global and regional creative awards shows, including the Cannes Lions International Festival of Creativity, Clio Awards, and London International Awards (LIA). Similarly, the WARC Effective 100 takes into consideration recognitions from Effies, IPA Effectiveness Awards, Jay Chiat Awards, and others.

Stagwell agencies 72andSunny, Anomaly, Assembly, Doner, and Forsman & Bodenfors all received recognitions on this year’s rankings, as well as Stagwell’s newly-launched Stagwell Media Network. Full highlights from this year’s WARC Creative 100 include:

  • Forsman & Bodenfors: Ranked #3 in Top 30 Campaigns (Creative 100) with Volvo E.V.A. Initiative
    • Forsman & Bodenfors’ cutting-edge campaign, “Equal Vehicles for All Initiative” (E.V.A.) for Volvo, was celebrated as a Top 30 Campaign (Creative 100). The E.V.A. Initiative shared 40 years of research via an integrated campaign to raise awareness of gender inequities in crash tests. The global campaign drove unmatched engagement, with over 290 million social media impressions and led to over 40,000 downloads of its database. The E.V.A. Initiative has also received awards from the Cannes Lion Festival of Creativity, CLIO, Eurobest, and SABRE.
  • Stagwell Media Network: Ranked #45 in Top 50 Networks (Effective 100). Stagwell Media Network – launched in August 2021 – combines leading omnichannel expertise for global B2B and B2C solutions from several leading media agencies, including Assembly (formerly Assembly and ForwardPMX), MMI Agency, Media Kitchen, and Grason, creative consultancy GALE, B2B specialist Multiview, multilingual content agency Locaria and travel and media experts Ink.
  • Anomaly: Ranked #13 in Top 50 Creative Agency (Effective 100) and #28 in Top 50 Networks (Effective 100). 
  • Assembly: Ranked #33 in the Top 50 Media Agencies list (Effective 100). 
  • 72andSunny: Ranked #29 in Top 30 Campaigns with Swipe Night, #29 in Creative Networks (Creative 100), #31 in Top Network in the Media (Media 100), and #48 in Top 50 Networks (Effective 100). 
    • 72andSunny’s extraordinary work for Tinder’s Swipe Night was recognized in Most Awarded Campaigns (Creative 100). Swipe Night, the network’s most awarded creative client work for 2021, has been widely celebrated as a standout of digital content and entertainment, transforming the way consumers date. The campaign has also been recognized at the Cannes Lion Festival of Creativity, Clio, Effies and the Daytime Emmy Awards, among others.  
  • Doner: Ranked #46 in Top 50 Networks (Effective 100). 

“Our agencies’ recognitions from WARC demonstrate Stagwell’s unlimited potential to drive results and recognition for the world’s leading brands,” said Mark Penn, Chairman and CEO, Stagwell Global. “WARC’s decision to honor Stagwell Media Network – one of our first and largest initiatives as the newly combined Stagwell Inc.– highlights the power of our integrated approach to client solutions, which is driven by cutting edge creative and digital solutions.”

For more information on Stagwell Global and our award-winning work, please visit stagwellglobal.com.

About Stagwell Inc.

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Related

Articles

Post Thumbnail
Post Thumbnail
Post Thumbnail

Newsletter

Sign Up

Originally released on

CONTACT

Beth Sidhu

Global network appoints Jon Schaaf, Shannon Pruitt, and Rick Acampora to deliver an evolved future-facing strategy that drives innovation, scale, efficiencies, and differentiation across clients and partners.

NEW YORK, Dec. 8, 2021 /PRNewswire/ — Stagwell Media Network, part of Stagwell (NASDAQ: STGW) Inc, today announced expanded leadership to further evolve the agency’s investment profile, with a focus on partnerships, innovation, investment models, and accountability to help clients navigate changes in the media landscape and fuel market-leading growth. 

Noted appointments include:

  • Jon Schaaf, Global Chief Investment Officer: With over 20+ years of experience at major holding companies (including Omnicom, Publicis, and GroupM), Jon has expertly led the development of omnichannel investment strategies for some of the world’s largest advertisers, as well as created cutting edge partnerships with the global publisher community. Jon will lead the creation and management of the investment group, overseeing strategy and activation across Stagwell Media Network clients globally.
  • Shannon Pruitt, Global Chief Content Officer: Shannon is a 20+ year industry leader with deep agency, publisher, and brand-side experience. Having been in former roles at Dentsu’s The Story Lab, Carat, Warner Brothers, as well as CMO of The Honest Company, she has helped some of the world’s leading companies connect with consumers in ever-and-rapidly changing economic, cultural, and media environments. In this new role, Shannon is responsible for developing innovative content, media, and publisher relationships that deliver integrated experiences across the network for Stagwell Media Network clients to drive measurable value and business outcomes.
  • Rick Acampora, Global Chief Client Officer: With experience across a plethora of agencies and brands, including GroupM, MEC/Wavemaker, UM, and Publicis, Rick has built, maintained, and applied the practice of client leadership for some of the world’s most recognizable brands. Rick led the product unification and transformation for the merger of MEC and Maxus to form Wavemaker and ensured expansion for both their clients and the agency resulting in the two most significant growth years in MEC/Wavemaker’s history. At Stagwell Media Network, Rick will collaborate across the client and agency teams to create indispensable partnerships that drive innovation and results while also enabling our people to continuously progress as leaders.

“This team has invaluable experience in creatively developing and activating forward-thinking strategies and partnerships that deliver meaningful growth for businesses,” said James Townsend, Global CEO of Stagwell Media Network. “Together, and with the expansive Stagwell community, they will collaborate with publishers and media partners to construct opportunities that our agencies can uniquely bring to our clients.” 

Stagwell Media Network is home to more than 2,500 experts with an expansive global footprint across 40 offices in 20 countries, managing close to $5 billion in media. The network creates an exciting environment for a new era of marketing talent, bringing together world-class omnichannel media, analytics, technology, and consulting expertise.

“The formation of the Stagwell Media Network was an intentional and proactive approach to ensuring we enable collaboration that helps deliver on our vision of being the challenger brand offering an alternative to the status quo,” said Stagwell’s president Jay Leveton. “Our continued investment in this team and community underscores the importance of how we intend to create new opportunities for our clients, partners, and the market.”

Additional leadership and organizational details will be announced in the coming weeks. These investments will drive increased collaboration across the entire media and creative portfolio in Stagwell. 

About Stagwell Media Network

Stagwell Media Network is a group of leading multichannel agencies including Assembly, MMI Agency, Media Kitchen, and Grason, creative consultancy GALE, B2B specialist Multiview, transcreation agency Locaria, and travel and media experts Ink. The network offers marketers a more dynamic partner for global B2B and B2C solutions spanning data, technology, media, and creativity aimed at accelerating business growth for brands worldwide. 

About Stagwell Inc.

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

 

Related

Articles

Post Thumbnail
Post Thumbnail
Post Thumbnail

Newsletter

Sign Up

Originally released on

FEATURING

NEW YORK, Dec. 6, 2021 /PRNewswire/ — (NASDAQ: STGW) – Stagwell Inc., the challenger network built to transform marketing, today announced several senior appointments that will help position the Company for accelerated global growth and talent acquisition as it enters 2022.

Key Appointments Include:

  • Robyn Freye has been named SVP, Chief Growth Officer, North America to lead strategic growth initiatives for the North America market and build a robust client growth strategy across network. At Stagwell, Freye has been instrumental in attracting key client engagements to the global roster, including Google, Uber and Expedia. Freye held prior roles at The Burnett Collective, where she served as a VP focused on agency search and review, global consolidation, and operational enhancement for multinational brands; and at R/GA as Vice President and Managing Director, overseeing growth marketing efforts and key multinational accounts for multiple U.S. offices.
  • Alexis Williams has been named SVP, Chief Brand Officer, North America and will lead brand marketing efforts collaborating with Stagwell’s global and growth teams. Williams was instrumental in the development of Stagwell Inc.’s brand amid the combination of MDC Partners Inc. and Stagwell Marketing Group LLC. and serves as an advisor to key network communications clients.  Prior to her tenure at Stagwell, Williams held several executive roles at Politico overseeing marketing communications and the erection of Politico’s strategic events division, and served as the Global Head of Women Rule, a membership program that convenes women in positions of leadership quarterly for idea-sharing, networking, and more.
  • Nate Napier has been named SVP, Global Solutions, responsible for building integrated teams and working models that harness the collective marketing expertise of Stagwell’s portfolio agencies in service of connected, scalable solutions for global clients.  During his tenure at Stagwell, Napier has been key to the creation of a central client relationship management team that serves key global accounts. Prior to joining Stagwell, Napier spent his career on the client-side leading integrated brand building and implementing modern agile marketing strategies for several Fortune 100 organizations including Intuit and Procter & Gamble.
  • Amy Mayurnik has been tapped for the role of SVP, Global Recruitment, where she will lead and expand the network’s central recruitment team in support of the growth underway across Stagwell’s portfolio of companies. One of Stagwell’s longest-serving employees with over a decade of experience in the network, Mayurnik has been instrumental in developing a global talent pipeline of over 250,000 leading creative, digital and technology-focused experts. Joining Mayurnik on the team – and doubling the size of Stagwell’s central recruitment arm — are Shane McEwen, Mariana Bustamante, and Doris Jones, with additional hires planned throughout 2022. Prior to Stagwell, Mayurnik was employed at Deloitte.

“We have high hopes for Stagwell in 2022 and are making incredible progress in assembling the right team of collaborative leaders to bring our vision for transformative marketing to life,” said Chairman and CEO Mark Penn. “Each of these employees has demonstrated exceptional judgement, agility in the face of disruption, and a commitment to Stagwell’s collaborative approach to global services.”

In addition to hiring over 1,000 employees across its portfolio in recent months, Stagwell has made several key appointments since its launch in August 2021 to round out the Company’s roster of executive leadership. In addition to the aforementioned talent, Stagwell has hired Stephanie Howley as Chief People Officer; tapped former Harris Poll executive Merrill Raman to lead technology and IT across Stagwell as Chief Technology Officer; and promoted Randy Duax to the role of Managing Director, Asia-Pacific to further accommodate the network’s rapid global expansion.  

About Stagwell Inc.

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Related

Articles

Post Thumbnail
Post Thumbnail
Post Thumbnail

Newsletter

Sign Up

Originally released on

FEATURING

NEW YORK, Nov. 29, 2021 /PRNewswire/ — (NASDAQ: STGW) – Stagwell announced today that management will attend the upcoming Wells Fargo 5th Annual Virtual TMT Summit from November 30 – December 2, 2021. Chairman and CEO Mark Penn will present at the conference on Thursday, December 2, 2021 at 10:00 A.M. ET. To register and access the presentation, please visit this link.

About Stagwell Inc.

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Related

Articles

Post Thumbnail
Post Thumbnail
Post Thumbnail

Newsletter

Sign Up

Originally released on

Stagwell (STGW) Details Key Strategic Growth Targets at Investor Event, Increases Targeted Combined GAAP Revenue Goals for 2025 

Management announced increased annual organic revenue targets, expanded M&A commitments, and plans to bolster its capabilities across high-growth digital marketing services including cloud suite of digital SaaS and DaaS products 

New York, NY, November 9, 2021 (NASDAQ: STGW) – Stagwell announced several strategic growth targets at the company’s first in-person and virtual presentation for investors and analysts. Those include:

  • Increased targeted combined GAAP revenue for 2025 to $3.4B versus $3B previously, based on:
    • Increased target of 7-9% annual organic revenue growth compared to 5% previously, leading to double-digit overall annual revenue growth. The increase is driven by 1) an increased mix of digital revenue targeted to grow at a blended 10-15% per year, 2) increased confidence in higher growth of conventional marketing driven by success in winning larger pitches, and 3) increased confidence in secular growth in advocacy.
    • Increased incremental revenue target from M&A and associated organic growth of acquisitions to $450M by 2025 versus prior target of $325M. (Increased levels of cash flow due to business outperformance are expected to be dedicated to acquisitions in synergistic geographies and capabilities, in addition to faster-growing digital areas.)
    • Stagwell Marketing Cloud announced to service in-house marketers with suite of digital SaaS and DaaS products is targeted to generate ~$75M in revenue by 2025.
  • Proportion of New Revenue derived from digital services — including digital transformation, performance marketing & data, and online research — targeted to grow to 65% by 2025, up from 48% of pro forma revenue in Q3 2021.
  • Adjusted EBITDA margin expansion of 25 to 50 basis points per year, driven by a combination of synergies and increased mix of higher-margin digital services, partially offset by normalization of travel & entertainment.

 

“Stagwell is demonstrating new levels of growth and profitability that go beyond simple pandemic recovery, bolstered by our best-in-class digital services” said Mark Penn. “The combination has set us up to deliver record year-end growth and we are confident that doubling down on our aggressive investment in connected, integrated marketing solutions is the key to further sustained growth.”

 

These targets follow strong Q3 2021 performance from the world’s newest marketing services network, including 22.8% pro forma net organic revenue and 25.2% year over year pro forma net organic revenue. GAAP Revenue for the quarter was $466.6 million.

 

Stagwell last week revised its full year-end guidance, which had previously been revised higher in Q2. The company now expects to end the year with pro forma revenue of $2.15B-$2.18B and is raising its Adjusted EBITDA expectations for a second time to $370M-$380M from $325-$340 at the beginning of the year.*

A replay of Stagwell’s November 8, 2021 Investor Day, including copies of all management presentation materials, is available at www.stagwellglobal.com/investors/

 

*The Company has excluded a quantitative reconciliation with respect to the Company’s 2021 guidance under the “unreasonable efforts” exception in Item 10(e)(1)(i)(B) of Regulation S-K.

About Stagwell

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Forward-Looking Statements & Other Information

This press release contains forward-looking statements. Statements in this press release that are not historical facts, including without limitation the information under the heading “Financial Outlook” and statements about the Company’s beliefs and expectations, earnings (loss) guidance, recent business and economic trends, potential acquisitions, and estimates of amounts for redeemable noncontrolling interests and deferred acquisition consideration, constitute forward-looking statements. Words such as “estimates”, “expects”, “contemplates”, “will”, “anticipates”, “projects”, “plans”, “intends”, “believes”, “forecasts”, “may”, “should”, and variations of such words or similar expressions are intended to identify forward-looking statements. These statements are based on current plans, estimates and projections, and are subject to change based on a number of factors, including those outlined in this section. Forward-looking statements speak only as of the date they are made, and the Company undertakes no obligation to update publicly any of them in light of new information or future events, if any. Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statements. Such risk factors include, but are not limited to, the following:

  • risks associated with international, national and regional unfavorable economic conditions that could affect the Company or its clients, including as a result of the novel coronavirus pandemic (“COVID-19”);
  • the effects of the outbreak of COVID-19, including the measures to reduce its spread, and the impact on the economy and demand for our services, which may precipitate or exacerbate other risks and uncertainties;
  • an inability to realize expected benefits of the combination of the Company’s business with the business of MDC (the “Business Combination” and, together with the related transactions, the “Transactions”);
  • adverse tax consequences in connection with the Transactions for the Company, its operations and its shareholders, that may differ from the expectations of the Company, including that future changes in tax law, potential increases to corporate tax rates in the United States and disagreements with the tax authorities on the Company’s determination of value and computations of its attributes may result in increased tax costs;
  • the occurrence of material Canadian federal income tax (including material “emigration tax”) as a result of the Transactions;
  • the impact of uncertainty associated with the Transactions on the Company’s businesses;
  • direct or indirect costs associated with the Transactions, which could be greater than expected;
  • risks associated with severe effects of international, national and regional economic conditions;
  • the Company’s ability to attract new clients and retain existing clients;
  • reduction in client spending and changes in client advertising, marketing and corporate communications requirements;
  • financial failure of the Company’s clients;
  • the Company’s ability to retain and attract key employees;
  • the Company’s ability to achieve the full amount of its stated cost saving initiatives;
  • the Company’s implementation of strategic initiatives;
  • the Company’s ability to remain in compliance with its debt agreements and the Company’s ability to finance its contingent payment obligations when due and payable, including but not limited to those relating to redeemable noncontrolling interests and deferred acquisition consideration;
  • the successful completion and integration of acquisitions which complement and expand the Company’s business capabilities; and
  • foreign currency fluctuations.

 

Investors should carefully consider these risk factors and the additional risk factors outlined in more detail under the caption “Risk Factors” in Exhibit 99.2 to our Current Report on Form 8-K, filed with the Securities and Exchange Commission (the “SEC”) on August 10, 2021, and accessible on the SEC’s website at www.sec.gov., and in the Company’s other SEC filings.

 

Related

Articles

Post Thumbnail
Post Thumbnail
Post Thumbnail

Newsletter

Sign Up

Originally released on

FEATURING

New York, NY, November 5, 2021 — Stagwell Inc. (the “Company”) announced today the grant of equity inducement awards of Class A common stock to two new employees in connection with their joining the Company as agency executives. The Company granted 215,000 restricted shares to Marianne Malina, Global CEO of Crispin Porter + Bogusky, and 150,000 restricted stock units to Toby Southgate, Global CEO of Forsman & Bodenfors. The grants are effective November 1, 2021, and will vest on the third anniversary of each executive’s start date, subject to continued employment. Vesting of 65,000 of the restricted shares granted to Ms. Malina is further subject to the achievement of performance conditions. The grants provide for accelerated vesting upon (i) termination of employment by the Company without Cause, with the number of shares pro-rated based on months of service, or (ii) death or disability. The Company granted these awards as a material inducement to employment in accordance with Nasdaq Listing Rule 5635(c)(4).   

For more information on Stagwell, please visit www.stagwellglobal.com

About Stagwell

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 30+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Related

Articles

Post Thumbnail
Post Thumbnail
Post Thumbnail

Newsletter

Sign Up

Originally released on

NEW YORK, Nov. 4, 2021 /PRNewswire/ — (NASDAQ: STGW) – Stagwell announced today that Mark Penn, Chairman and CEO, will present at the upcoming RBC Capital Markets Global Technology, Internet, Media and Telecom Virtual Conference on Wednesday, November 17, 2021. The fireside chat will take place from 4-4:30 PM ET.

To register and access the virtual presentation, please visit this link.

About Stagwell Inc.

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Related

Articles

Post Thumbnail
Post Thumbnail
Post Thumbnail

Newsletter

Sign Up

Originally released on

Adweek

by Olivia Morley

CONTACT

Beth Sidhu

FEATURING

Stagwell Inc. (STGW) today announced strong revenue in the third quarter, driven by its recent MDC Partners merger and growth across most segments.

Stagwell’s total revenue reached $466.6 million in the third quarter ending September 30, up from $228.1 million in the same period last year, an increase of 104.6%. The company’s pro forma organic net revenue was up 22.8% in the third quarter.

The pro forma revenue calculation assumes that the company solidified its merger with MDC at the beginning of the year, instead of in August.

“The strength displayed across our businesses reinforced our conviction and the power of the new Stagwell platform, and makes one thing abundantly clear—the combination is working,” Stagwell Chairman and CEO Mark Penn said on an earnings call Wednesday.

Its merger with MDC fueled Stagwell’s ascent to being a prominent player in the agency ecosystem that can compete with major holding companies WPP, Omnicom Group, Interpublic Group of Companies, Dentsu, and Publicis Groupe. Well-known agencies under the Stagwell umbrella include 72andSunny, Assembly, Anomaly, Donar, Code and Theory, Media Kitchen and Crispin Porter Bogusky. The merger with MDC allowed Stagwell to work under a single P&L and leverage talent from across its expanding network.

This is the first quarter that Stagwell reported consolidated earnings. Stagwell and MDC finalized the merger on Aug. 2, and the company’s market cap now sits at $2.4 billion.

A single P&L model

Stagwell’s strategy hinges on global expansion and marrying its brands under a single P&L, made possible by the merger. It’s emphasizing the need for the industry to bring creative and digital together.

“While one could have done creative only, or one could have done digital only, to get to these larger accounts that the big four have a lock on, you really need to be able to show both, and you need to be able to show both synchronized well,” Penn told Adweek in an interview after the earnings call.

Stagwell’s digital business line contributed to its largest share of net revenue at 37%. The creative business line made up a close second at 34%.

New business wins across its agencies also drove revenue. The company reported 63.7 million in net new business wins in the third quarter, including high-profile accounts Fitbit, Hasbro, Groupon, Athleta and Aetna among others.

“We’re getting into larger pitches and winning larger combined assignments,” said Penn.

Stagwell saw growth that surpassed 2019 revenues across most of its brands in Q3. Its integrated agencies network and media network drove net revenue growth, up growing 20.9% and 30.9% year over year, respectively.

The Stagwell Media Network, which includes Assembly, MMI Agency, Media Kitchen, Grason, Gale, Multiview and Locaria manages $5.5 billion in media. Assembly, newly combined with ForwardPMX, makes up the largest share of the network.

“We reorganized the media department. I think that’s getting into significantly larger assignments and bigger pitches,” Penn said.

The company saw a loss in one segment, with net revenue across its communications network down by $3.2 million. Penn attributes the loss to an off year in the political cycle and expects the segment to rebound next year. With upcoming house and senate elections in 2022, he says industry experts are predicting record fundraising in the political space.

Investments in talent, tech, and global expansion

Stagwell avoided some of the hiring challenges that currently plague the industry.

Over the last six months, the company hired over 1,000 people with the help of its new central hiring database featuring over 250,000 applicants. Stagwell recruiters “report that the Stagwell combination has created an attractive place for marketing and advertising talent, especially relevant to competitors whose businesses and recruitment models are outdated,” Penn said on the earnings call.

Looking forward, Stagwell aims to expand its investment in technology, including software products. “We’re getting out M&A department in place, we’re beginning to review the first opportunities. We’re also going to be a player in having significant SaaS and DaaS products, and I’m beginning to turn to getting that organized in the way that I want that to be,” said Penn.

The company is also focused on expanding to global markets with an emphasis on Latin America, India and Asia. “I think that we are qualified for virtually any assignment in North America now. But we’re not qualified for any global assignment,” said Penn.

Stagwell plans to expand globally through its affiliate program and through targeted acquisition. The affiliate program includes 30 affiliates and Stagwell plans to grow the program to 50. Stagwell has also laid out $65 to $100 million dollars a year to facilitate its global expansion, Penn told Adweek.

Newsletter

Sign Up