SINGAPORE and NEW YORK, Sept. 11, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, released findings from proprietary research on international brand fandom unveiled in partnership with the DesignSingapore Council, Singapore’s national agency for design, at the 2023 Design for Growth Summit.
The Design for Growth Summit convenes the design community and leading industry, government, and educational stakeholders for discussions on unleashing the power of design to drive global and local growth and economic success. This year’s summit coincided with the 20th anniversary of the founding of the Council, which was established in 2003 to develop the design sector, position Singapore as global city for design creativity and excellence in Asia and work towards being an innovation-driven economy.
“Good design is good business. Businesses which have great design – product, systems, process – have been able to better meet their clients, users, consumers’ needs and stay ahead of the competition. The DesignSingapore Council and Stagwell are proud to bring you the Design for Growth Summit, along with Stagwell’s leading agency National Research Group,” said Dawn Lim, Executive Director, DesignSingapore Council.
“Design is synonymous with transformation, and as we work towards our global mission to transform marketing, we’ve found great partners in our friends on the DesignSingapore Council and our clients in this region,” said Randy Duax, Stagwell Asia-Pacific. “We were honored to be a part of the summit and to sponsor the upcoming Singapore Design Week 2023.”
Brand Fandom in South East Asia
At the Design for Growth Summit, Stagwell and National Research Group presented findings from the “NRG Fandex”, which ranks companies based on the strength of their relationship with their consumers and identifies the drivers of brand fandom. In South East Asia, top brands build community, create memorable experiences, embrace inclusivity, and innovate for a sustainable future. Among the top brands across three South East Asia markets are:
- Indomie (specifically in Indonesia)
- Apple
- Coca-Cola
- Rare Beauty (specifically in Singapore)
- Singapore Airlines (specifically in Singapore)
- TikTok
- Mama (specifically in Malaysia)
- Spotify
To find out more about what drives strong fandom for your brand, visit this site, or reach out to inquiry@nrgmr.com.
ABOUT STAGWELL
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
CONTACT:
Sarah Arvizo
pr@stagwellglobal.com
About the DesignSingapore Council
The DesignSingapore Council’s (Dsg’s) vision is for Singapore to be an innovation-driven economy and a loveable city by design. As the national agency that promotes design, our mission is to develop the design sector, help Singapore use design for innovation and growth, and make life better in this UNESCO Creative City of Design. Dsg is a subsidiary of the Singapore Economic Development Board.
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The award-winning leaders will play an instrumental role in the continued revitalisation of the agency
LONDON, Sept. 11, 2023 /PRNewswire/ — Assembly announced today the addition of James Appleby, Alex Boniface, and Bridget Hopkins – three new Managing Partners in Europe who will play pivotal roles in shaping the agency’s future, fostering innovation, enhancing operations, and driving sustainable growth. Each leader comes with extensive experience across specialisms, and their combined vision and leadership will allow Assembly to continue delivering brand performance for clients and further expand the agency’s presence in the European region. Appleby, Boniface, and Hopkins are based in London and will report to Matt Adams, Assembly Europe CEO.
Appleby comes to Assembly with over 20 years of experience in the media sector. In his last role, he was Head of Client Success at Tailify, an influencer marketing company. Before that, Appleby spent nearly five years as Managing Partner at PHD UK, leading all aspects of media planning and buying for clients like Sainsbury’s, Nectar, Comparethemarket.com, Oatly, McVitie’s, Peroni, and the UK Government. While at PHD, he also served as Sustainability lead and was responsible for shaping and driving the agency’s proposition that aided clients in reducing their carbon impact and maximising ESG. In his prior role, he held the position of Client Partner at Wavemaker. Outside of his agency work, Appleby is chair of Nabs, a UK charity that supports the mental health of those in advertising, and ‘FastForward,’ a course that equips those new to the media and advertising industry with vital collaboration skills, pitch experience and awareness of mental health. Having successfully led innovative campaigns that have redefined media agency standards, Appleby’s creative approach to media and knack for identifying meaningful trends will accelerate Assembly’s forward momentum.
Before joining Assembly, Boniface served as European Head of Digital at Rufus, an Amazon-focused agency within IPG Initiative. In this role, he oversaw the development and implementation of digital products for Amazon’s various business divisions, including Retail, Prime Video and Amazon Web Services. Boniface was responsible for ensuring the quality and consistency of the agency’s digital output in Europe, leading a diverse team covering specialties such as Strategy, Planning, Transformation, and Activation. With a unique career history spanning activation, planning and client leadership, Boniface has excelled in building multi-disciplinary teams, deploying successful media strategies and displaying a unique understanding of consumer behaviour, all of which will greatly benefit Assembly’s clients in achieving their goals.
Before joining Assembly, Hopkins established her media career in Australia, working at Mitchell & Partners, an agency later acquired by Dentsu. In 2010, she joined MEC/Wavemaker Worldwide in London and during her 13 year tenure proved to be a dynamic and adaptable Global Client Lead across a diverse portfolio of brands, including Vodafone, Huawei, Lombard Odier, BlackRock, and Xerox. Hopkins has vast international media knowledge, including hands-on experience of activation across all channels. Naturally inclusive and culturally aware, she understands the importance of building authentic relationships and effective collaboration to drive better outcomes. At Wavemaker she served as the UK LGBTQ+ ERG Co-Lead and sat on the WPP Unite committee. Her active involvement in these communities and the broader agency DE&I agenda had meaningful impact. Hopkins’ commitment to delivering exceptional service and fostering a progressive culture aligns perfectly with Assembly’s agency values.
Abbleby, Boniface, and Hopkins will collaborate closely with Assembly Europe CEO Matt Adams and the agency’s leadership team to set strategic priorities, drive innovation, and ensure Assembly remains at the forefront of the media industry. These new appointments, including the agency’s new Chief Activation Officer Greg Shickle, signal a new era of growth and transformation for Assembly.
Assembly Europe CEO Matt Adams adds, “We are thrilled to welcome James, Alex, and Bridget into the Assembly family. Their diverse skill sets and industry knowledge will be instrumental in our effort to continuously provide top-notch media solutions for our clients. They will undoubtedly enhance our agency’s capabilities and reinforce our commitment to delivering excellence.”
Appleby, Boniface, and Hopkins’ appointments are effective September 2023.
ABOUT ASSEMBLY
Assembly is the modern global omnichannel media agency, bringing data, talent, and technology together to find the change that fuels growth for the best brands on the planet. Our approach connects big, bold brand stories with integrated, global media capabilities that deliver performance and drive large-scale business growth. Our work is powered by our proprietary, in-house technology solution, STAGE, and led by our global talent base of over 1,600 people around the world. We’re purpose-driven at our core and pioneers in social and environmental impact in the agency world. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. For more information, visit assemblyglobal.com.
Press Contact:
Jess Santini, VP, Global Marketing
jess.santini@assemblyglobal.com
Logo – https://mma.prnewswire.com/media/1963651/Assembly_Logo.jpg
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By: Ray Day
CONTACT:
We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking (fielded Sep. 1-3):
WEEKLY WORRIES ABOUT ECONOMY MODERATE
Today, 86% of Americans are concerned about the economy and inflation – down 1 point from last week and higher than December’s 82% rate.
- 77% worry about a potential U.S. recession (down 3 points)
- 74% about affording living expenses (down 1 point)
- 73% about political divisiveness (down 2 points)
- 81% about U.S. crime rates (no change)
- 67% about the war on Ukraine (down 1 point)
- 58% about a new COVID-19 variant (no change)
- 52% about losing their jobs (down 5 points)
DON’T USE AI TO TRACK ME, EMPLOYEES SAY
While many are concerned about AI replacing their job – with 38% of Americans saying AI might make some or all of their job duties obsolete in the future – even more are troubled by employers using AI to track them on the job. Our Harris Poll survey with the American Psychological Association found:
- 51% of workers across different workplace settings said they were aware their employer uses technology to monitor them on the job, including office workers (49%), manual laborers (49%) and customer/client/patient services workers (55%).
- Being monitored coincides with poor employee morale: monitored employees report feeling uncomfortable with the way their employer uses technology to track them (46% versus 23% of workers who did not report being monitored), feeling micromanaged (51% versus 33% for non-monitored) and experiencing emotional exhaustion at work in the past month (39% versus 22% for non-monitored).
- 26% of workers who report being monitored by their employer believe they are not valued at work versus 17% who did not report being monitored.
ALSO BE CAREFUL WITH AI FOR RECRUITING, FUTURE EMPLOYEES SAY
Nearly half of Americans looking for a job worry that AI is tipping the scales against them, according to our Harris Poll survey with the American Staffing Association.
- 49% of current job seekers say AI job search tools are more biased than human recruiters.
- Among those who are considering a new job, 43% believe AI recruiting tools are more biased than humans, compared with 29% of those with no plans for a job change.
- At the same time, 39% of current job seekers have used AI tools themselves to assist in applying for a job – with 36% of Hispanic and 34% of Black Americans saying they have used AI when applying for a job, compared with 17% of White Americans.
54% OF GAS-POWERED CAR OWNERS WOULD CONSIDER AN EV
While 9% of Americans report currently driving an electric vehicle, 54% of gas-powered vehicle drivers say they would be interested in making an EV their next purchase or lease, according to our Harris Poll survey with VinFast.
- 85% of current EV drivers would likely purchase or lease an EV from a new automotive brand if it offered the features they needed.
- Key features drivers say are most important if purchasing or leasing an EV include affordability (58%), convenient/easy to charge (54%), safety (45%), warranty and service (35%), driving technology (23%) and visual design (16%).
- 48% of drivers would like more seating options from EV manufacturers, followed by more storage (47%), body styles (46%) and colors (17%).
- 54% of gas-powered vehicle drivers say affordability is a key reason preventing them from purchasing or leasing an EV.
- Younger drivers (76%, ages 18-44) are more likely than older drivers (46%, ages 45+) to be interested in purchasing/leasing an EV for their next vehicle.
ICYMI
In case you missed it, check out some of the thought-leadership and happenings around Stagwell making news:
- The Reputation Universe is made up of five key stakeholder archetypes
- Want AI success? Better get your first-party data in order, says Code and Theory CTO David DiCamillo
- Most Americans worry that Social Security will be drained in their lifetime. And Gen Z thinks they’ll never see their investment
- Should teams pay for their own stadiums?
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Scratching your head on where to start with AI transformation? Reach out to connect with our team of digital experts.
hello@stagwellglobal.com
SIGN UP FOR OUR INSIGHTS BLASTS
Whether you’re a financial, automotive, healthcare, hospitality brand, or somewhere in between, artificial intelligence will transform your consumer experience over the next 12-18 months, and at Stagwell, we’re working hard with our partners to shape that exciting future.
One big idea for the fall: the past decade of marketing was about the race to perfect personalization, using digital tools for smarter targeting to send the right message to the right person at the right time. Now, AI is ushering in the “Age of Anticipation.” According to Dan Gardner, Chairman of Stagwell’s digital transformation network Code and Theory, holistic AI-based enterprise transformation is about making every facet of your business anticipate consumer needs, discover growth opportunities and efficiencies, and pave the way for innovation.
In this edition of the Well, hear from Dan and marketing transformers at Mastercard, Klarna, and Stagwell’s Constellation network, about what comes next – and how to reorient your business to win in the next age of the internet.
— Beth Sidhu, Chief Brand and Communications Officer
Code and Theory’s Dan Gardner on “The Age of Anticipation”
In an exclusive interview with FINTECH.TV, Dan Gardner delves into how AI is revolutionizing creativity. Stream the interview to discover how Code and Theory is collaborating with Oracle Cloud Infrastructure to build innovative use cases for GenAI across financial, automotive, hospitality, and retail industries.
Klarna CMO Talks ChatGPT Partnership and “Smooth Shopping”
Klarna, known for its bold experimentation, partnered with ChatGPT to bring “smooth shopping” recommendations to consumers, powered by conversational AI. In a candid conversation, David Sandstrom, CMO at Klarna, shares insights into the implementation of this partnership and how it’s poised to enhance the online shopping experience through GenAI. Stream here.
Mastercard’s Raja Rajamannar on the “Fifth Paradigm of Marketing”
Mastercard’s CMO Raja Rajamannar sheds light on the “5th Paradigm of Marketing” which is all about the convergence of over 20 technologies like AI, AR, blockchain, wearables, and more on the consumer experience. Hear from Raja and Constellation Network Chair Justin Lewis about how to harness this paradigm for future digital success.
10 Mini-Revolutions AI Will Bring to Marketing
Right now, we’re building the runway at Stagwell for AI-based digital transformation to enhance brand-customer interactions, make marketers and communications professionals more efficient in their jobs, and deliver personalized entertainment experiences. Read Stagwell Chairman and CEO Mark Penn’s roadmap for AI transformation sweeping marketing, originally published in Forbes.
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By: Ray Day
CONTACT:
We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking (fielded Aug. 25-27):
WEEKLY WORRIES ABOUT ECONOMY EDGE BACK UP
Today, 87% of Americans are concerned about the economy and inflation – up 2 points from last week and higher than December’s 82% rate.
- 80% worry about a potential U.S. recession (up 1 point)
- 75% about affording living expenses (up 4 points)
- 75% about political divisiveness (no change)
- 81% about U.S. crime rates (down 1 point)
- 68% about the War on Ukraine (up 3 points)
- 58% about a new COVID-19 variant (down 1 point)
- 57% about losing their jobs (up 3 points)
ANCHOVIES, BLACK LICORICE, OYSTERS TOP FOODS WE LOVE TO HATE
The list of foods Americans love to hate is out, and anchovies, black licorice and oysters are at the top, according to our Harris Poll survey with Instacart.
- 50% of Americans dislike anchovies – 56% for those 45 and older and 43% for those ages 18 to 44.
- Women (58%) hate anchovies the most, topping men at 43%.
- Following anchovies, 45% of Americans dislike black licorice.
- Black licorice is most disliked by young people (48% among those 18 to 54 versus 37% for those ages 65 and older) and women (54% versus 35% for men).
- Rounding out the top 10: beets, blue cheese, okra, capers, brussels sprouts, fennel and olives.
- The top reasons Americans think a food could be polarizing or controversial include smell (66%), strong flavor (57%), texture (57%), visual appearance (47%), type of flavor, such as sweet, sour, salty (47%) and how it makes you feel after eating it (32%).
- 37% of Americans have food preferences they consider to be polarizing or controversial.
- 69% say they have encountered a food that they initially disliked but eventually grew to enjoy.
- 37% of Americans say they are eager to try new foods that have a polarizing or controversial reputation.
72% SPENDING LESS ON CLOTHING
Clothing sales tend to tick up in the fall, reaching a spending crescendo at the holiday season. This year might be different, based on our Harris Poll survey of American fashion attitudes and plans.
- 72% of Americans who purchase fashion items for themselves said that they have spent less on clothing during the past year.
- 67% identified price as a factor when shopping for clothes, more than quality (62%) and style (55%).
- 9 in 10 Americans set a budget before they go shopping, and 4 in 10 shoppers identify fashion spending as a source of stress.
- Boomers target tangible considerations more than young people: 78% of Boomers identify price as a factor they consider, followed by quality (74%), item style (64%) and convenience (53%) – each at least 10 percentage points higher than other generations.
- Younger Americans and Black Americans bring their values into the shopping equation more than their counterparts. Black Americans are roughly twice as often as White Americans to identify sustainability efforts (24% versus 13%), a brand’s social stands (21% versus 11%) and a brand’s employment standards (19% versus 9%) as key issues when considering a clothing purchase.
- Similarly, Gen Z cares far more about sustainability (22% versus 12% for Boomers), social stands (25% versus 6%) and employment standards (24% versus 5%).
DO YOU KNOW YOUR LDL NUMBER?
Half of heart attack and stroke survivors are unaware of their LDL cholesterol number, and 70% are unaware that it’s “bad cholesterol,” according to our Harris Poll Survey with the American Heart Association.
- 75% of heart attack and stroke survivors report having high cholesterol.
- Yet only 49% recognize the need to prioritize lowering their cholesterol.
- 98% of heart attack and stroke survivors surveyed say they are willing to take a simple blood test if recommended by their health care professional.
- 65% of heart attack and stroke survivors believe high cholesterol poses a moderate to high increased risk for heart attack and stroke.
71% SAY WE NEED MORE BLACK CEOs
Americans believe diversity remains essential to corporate performance, culture, innovation and profitability, according to our Harris Poll study with the Black Economic Alliance.
- 81% agree that corporate America should reflect the diversity of the American population (90% for Black Americans and 84% for Gen Z).
- 78% support businesses taking active steps to ensure companies reflect the diversity of the American population (88% for Black Americans and 83% for Gen Z and Millennials).
- When thinking about the effects of racial diversity on business, Americans overwhelmingly agree there would be positive impacts on the ability to: understand a broader set of customers (87%); innovate (84%); improve profitability (79%); and boost employee retention (79%).
- Americans overestimate the number of Fortune 500 Black CEOs today. On average, Americans think 19% of the 500 largest companies have a Black CEO. The actual representation is 2%.
- When presented with this CEO diversity gap information, 71% say the number of Black CEOs needs to be increased.
ICYMI
In case you missed it, check out some of the thought-leadership and happenings around Stagwell making news:
- Stagwell’s Mark Penn explains why he’s betting on AI, and what brands get wrong about supporting social issues
- More than half of students rank college applications as their most stressful academic experience, survey finds
- Harris Poll: Younger Americans More Likely to Adopt Chiropractic Care
- From Code and Theory: A Guide to Inclusive Language
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The Stagwell (STGW) agency will develop, drive omnichannel media innovation to elevate the brand
NEW YORK, Aug. 30, 2023 /PRNewswire/ — Global media agency Assembly has been selected as the Media Agency of Record in North America for Vera Bradley, the iconic American bag and luggage lifestyle brand known for its vibrant patterns and functional designs. Vera Bradley consolidated media services to Assembly based on the agency’s extensive media expertise and market-leading technology. As such, Assembly will oversee all media and data services to accelerate market share based on the changing needs and behaviors of today’s and tomorrow’s consumers.
Vera Bradley’s decision to entrust Assembly with its media underscores the agency’s proven track record of delivering exceptional results and driving growth for its clients.
“We are thrilled to announce our partnership with Vera Bradley as their Media Agency of Record,” said Valerie Davis, Assembly North America CEO. “Vera Bradley is an iconic brand that resonates with a wide range of consumers across generations, and we are committed to executing innovative campaigns that capture the essence of their brand and engage audiences across multiple platforms.”
Vera Bradley, known for its distinctive quilted bags, luggage, and colorful accessories, has consistently stood out for its commitment to quality, creativity, and a strong sense of community. With Assembly’s expertise in strategic media planning, data-driven insights, and its proprietary tech suite, the partnership is set to infuse fresh energy into Vera Bradley’s marketing initiatives.
“We are excited about the possibilities that our collaboration with Assembly presents,” said Alison Hiatt, Chief Marketing Officer for Vera Bradley, Inc. “Their reputation for delivering innovative and impactful campaigns aligns perfectly with our vision for the future of the Vera Bradley brand. We look forward to building meaningful and long-lasting connections with consumers together.”
The assignment is effective immediately.
ABOUT ASSEMBLY
Assembly is the modern global omnichannel media agency, bringing data, talent, and technology together to find the change that fuels growth for the best brands on the planet. Our approach connects big, bold brand stories with integrated, global media capabilities that deliver performance and drive large-scale business growth. Our work is powered by our proprietary, in-house technology solution, STAGE, and led by our global talent base of over 1,600 people around the world. We’re purpose-driven at our core and pioneers in social and environmental impact in the agency world. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. For more information, visit assemblyglobal.com.
PRESS CONTACT:
Briana Comerford
Briana.Comerford@assemblyglobal.com
ABOUT VERA BRADLEY
Vera Bradley, based in Fort Wayne, Indiana, is a leading designer of women’s handbags, luggage and other travel items, fashion and home accessories, and unique gifts. Founded in 1982 by friends Barbara Bradley Baekgaard and Patricia R. Miller, the brand is known for its innovative designs, iconic patterns, and brilliant colors that inspire and connect women unlike any other brand in the global marketplace. Visit www.verabradley.com and follow @verabradley to learn more.
Vera Bradley is a Vera Bradley, Inc. brand (Nasdaq: VRA).
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CONTACTS |
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877-708-VERA (8372) |
Hunter PR for Vera Bradley |
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Moonrock’s interactive activations will open new avenues for Stagwell’s (STGW) GALE and its impressive roster of clients.
NEW YORK , Aug. 29, 2023 /PRNewswire/ — Leading Business Agency GALE has announced a strategic partnership with renowned gaming design specialist Moonrock Labs. The collaboration combines Moonrock Lab’s industry-leading game development and design capabilities with GALE’s award-winning integrated marketing approach, revolutionizing gaming solutions for the agency’s client base.
Moonrock Lab’s specialty capabilities include crafting curated activations within video game titans Fortnite, Roblox, Minecraft, and ARK: Survival Evolved. These playable worlds have amplified the reach of partners, including Coca-Cola, Fanta, Burger King, and Macy’s. By leveraging Moonrock Lab’s expertise in these realms, GALE further solidifies its commitment to the gaming space while offering unparalleled access in three key areas:
- Emerging products and technology. GALE will transform emerging products into interactive, accessible experiences for clients, bringing opportunities for innovation upstream through Moonrock’s experienced product team.
- Research and development. The partnership will deliver thought leadership and bespoke research to accelerate industry understanding of gaming’s impact and effectiveness.
- Access to gamers. GALE will leverage Moonrock’s extensive network of millions of real gamers, many from the key Gen Z demographic, to promote activations to a broader audience.
The alliance follows a number of collaborations with GALE clients, including Truth Initiative, Wells Enterprises and MilkPEP. Most recently, GALE engaged Moonrock to build three original Fortnite maps for MilkPEP launched at VidCon, integrated Bomb Pop® into Restaurant Tycoon II on Roblox, and in coming weeks will host several Minecraft events with creators and community members, including free custom items for Truth Initiative.
“Marketers are still grappling with how to authentically integrate into gaming ecosystems and communities. To do so, they must transition from a strategy of mere impressions to one of complete immersion. GALE’s partnership with Moonrock Labs allows us to accelerate marketers on that transformative journey,” GALE Chief Innovation Officer Ben James said.
“Our previous projects with GALE have proven it’s possible to build long-form, immersive, interactive commercials consumers will line up to experience,” said John Benyamine, co-founder of Moonrock Labs. “Even more exciting is the fun, communal feeling generated before, during and after each event. These are effectively short-term, branded theme parks in the cloud that can be accessed from any device anywhere in the world – and admission is free.”
Earlier this year, GALE unveiled Advance Party, an innovation practice aimed at integrating emerging and innovative formats into its storytelling machine, driving exponential growth for clients. The partnership with Moonrock Labs marks the first of several exciting announcements to come.
Also in 2023, Moonrock Labs launched Black-focused gaming site LoopBreak with support from Google Play, as well as content creation for clients including Samsung, Star Trek, and Skydance Interactive.
For more information contact lindsay.bennett@galepartners.com
About GALE
GALE is a Business Agency. We bring business insights to brand storytelling and activate across every channel. With expertise in business strategy, CRM, loyalty, brand storytelling, integrated, performance, creative, and content marketing, experience design and media, GALE creates marketing systems and communications that grow businesses. Founded in 2014, the agency currently has offices in New York, Singapore, Toronto, Denver, Detroit, Los Angeles, London, Austin and Bengaluru. In 2021, GALE was named Data & Analytics Agency of the year on the Ad Age A-List. For information on GALE, its customer data platform Alchemy™ and its consumer research capability ASK GALE, visit: https://gale.agency/.
About Moonrock
Moonrock combines decades of video game industry knowledge with cutting-edge engagement methods and technologies designed to reach the critically-important gamer demographic. Specializing in content creation on a variety of networks, Moonrock opened its Labs division in 2023 with a team of 150 developers, designers, and product managers creating interactive experiences in Roblox, Fortnite, Minecraft, and other leading gaming platforms. Clients include Samsung, PUBG, Red Bull, Immutable, HyperX, Paramount, Comic-Con International, and more. Visit https://Moonrock.agency for more
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NEW YORK, Aug. 28, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced management will participate in two upcoming investor conferences:
- Well Fargo Ad Day (September 27, 2023) – Leadership of the Stagwell Marketing Cloud (SMC), Stagwell’s suite of technology solutions for marketers, will participate in a fireside chat about how generative AI is transforming advertising, and offer a demo of SMC products.
- Deutsche Bank Leveraged Finance Conference (October 3, 2023) – Frank Lanuto, Chief Financial Officer, will participate in a fireside chat and host 1×1 meetings with investors.
Visit this page to view upcoming investor events and programming from Stagwell. Reach out to ir@stagwellglobal.com with questions.
About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Contact
Ben Allanson
ir@stagwellglobal.com
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By: Ray Day
CONTACT:
We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking (fielded Aug. 18-20):
WEEKLY WORRIES ABOUT ECONOMY MIXED
Today, 85% of Americans are concerned about the economy and inflation – down 2 points from last week and higher than December’s 82% rate.
- 79% worry about a potential U.S. recession (down 1 point)
- 71% about affording living expenses (up 1 point)
- 75% about political divisiveness (up 1 point)
- 82% about U.S. crime rates (down 1 point)
- 65% about the War on Ukraine (down 5 points)
- 59% about a new COVID-19 variant (up 7 points)
- 54% about losing their jobs (up 6 points)
60-69 IS ‘PERFECT’ RETIREMENT AGE
Employers say the “perfect” retirement age is now between 60 and 69, and companies are taking knowledge transfer more seriously than ever, according to our Harris Poll survey with Express Employment Professionals.
- U.S. employers are facing a compounded crisis due to the current labor shortage and losing critical skills that veteran workers possess.
- 81% of American hiring managers say employees have retired from their companies in the past two years.
- 33% of these employees have retired between 60 and 64 years old, and 33% between 65 and 69 years old.
- 26% of hiring managers believe employees should retire between 60 and 64, and 24% believe the correct age is between 65 and 69.
- 84% say it’s a big loss when older employees retire without passing on their years of knowledge to younger employees.
- 47% of employees are experiencing a failure of knowledge transfer, leaving employees to learn how to do a job on their own.
ONLY 13% KNOW CORRECT AGE FOR SOCIAL SECURITY BENEFITS
Today, 75% of adults age 50+ worry Social Security will run out of funding in their lifetime, up from 66% in 2014. Our Harris Poll survey with the Nationwide Retirement Institute also found:
- 21% of adults age 50+ say they have no source of retirement income in addition to Social Security, up from 13% in 2014.
- 10 years ago, 48% of Americans had a pension in addition to Social Security, compared with 31% in 2023.
- The picture is even dimmer for young people: 45% of Gen Z and 39% of Millennials believe they will not have any Social Security benefits when they are eligible to collect.
- In fact, 76% of Gen Z and 76% of Millennials anticipate they will need to continue working in retirement because Social Security will not pay enough.
- Only 13% of American adults correctly guess the full retirement age for Social Security based on their year of birth: 50% incorrectly stated a lower age, 4% incorrectly stated a higher age, and 33% said they do not know.
- Overall, Americans guess the full retirement age is 60 years, Gen Z guesses 54, and Millennials guess 55. (The correct age is 66 or 67, depending on the year a person is born.)
POLITICAL CRISES SLOW CORPORATE REPUTATION RECOVERY
Companies caught in the crosshairs of a politically focused crisis are finding it harder and slower to recover from reputational harm, according to Stagwell’s latest risk and reputation research.
- Historically, companies like Boeing, VW and Chipotle that suffered a product-led crisis saw reputation recovery in about two years – and full recovery within three to five years.
- Today, companies like Disney caught in a politically focused crisis are seeing reputation in sustained decline – with deep partisan divisions among consumers. Disney’s political polarization index between Republicans and Democrats, for example, went from 2.6 in 2019 to 19.3 this year.
- With the 2024 election season in full swing, the business and reputation environment will become even tougher – especially for communicators and marketers.
- Trust is under pressure: 59% of Americans say current economic conditions are being misrepresented due to the upcoming election cycle, and 53% say the news media report on the economy inaccurately.
- Even the words companies use to communicate are being scrutinized: 58% of Americans believe the term “ESG” divides people more than it brings them together. “Sustainability” is less polarizing – with 27% believing the term has the potential to divide.
- To help businesses navigate the road ahead, Stagwell’s Risk and Reputation Unit is conducting off-the-record, in-person briefings in New York, Washington, D.C. and Chicago next month for C-suite executives seeking intelligence about business risks heading into the 2024 election. To join one of the forums, send us an e-mail.
ICYMI
In case you missed it, check out some of the thought-leadership and happenings around Stagwell making news:
- Stagwell: Election Season “Will Be Fraught With Potential Flashpoints For Brands”
- Mark Penn: No likely Republican candidate emerges from debate to take on Trump
- Bayer survey reveals deep-seated fears of Americans around cancer as pharma looks to plug education gap
- America’s generational divide doesn’t apply to technology. Gen Zers and boomers share the same techno-optimism – and nostalgia
- A data-driven analysis of the season’s top game trailers
- Interpersonal Skills: What They Are And Why They’re Important To Getting Hired
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George Sealey to oversee original and licensed content for ReachTV
New York, NY, (August 24, 2023) – ReachTV, the largest streaming television network targeting travelers, today announced the appointment of George Sealey as the Executive Vice President of Development & Production. In this role, Sealey will oversee the development and production of original content for the network and studio. He will report to ReachTV Founder and CEO, Lynnwood Bibbens.
In addition to overseeing original content, Sealey will collaborate with networks, production companies and producers to license their content to ReachTV. Plus, he will executive produce ReachTV’s new original series such as “TasteBuds,” “The Business of Sports”, and “Cultural Eats with Chef Eric Adjepong,” a co-production with Chris and CJ Paul’s Oh Dip!!! Productions.
Prior to joining ReachTV, Sealey helped establish Universal Television Alternative Studios as an international leader in unscripted entertainment during his role as the Executive Vice President of Alternative Programming & Development. In his role at the Studio, he managed the day-to-day team in creative development, production and launches for series and pilots, including “World of Dance,” “Titan Games,” “Songland,” “Making It” and “Hollywood Game Night.” Sealey also served as the Senior Vice President of Alternative Programming & Development at NBC, where he oversaw shows such as “Better Late Than Never,” “Running Wild with Bear Grylls,” “The Biggest Loser,” “The Celebrity Apprentice” and “Fashion Star.”
Quotes:
● “George Sealey is one of the original trailblazers of unscripted entertainment. His broad experience in development, production and licensing will help ReachTV continue to innovate new business models and build the streaming television network of the future.” –Lynnwood Bibbens, ReachTV Founder & CEO
● “As the media landscape continues to evolve, I am excited to join Lynnwood Bibbens and the innovative team at ReachTV. I look forward to creating new business opportunities and
expanding upon existing relationships, as we develop, build and grow our premium entertainment content.” –George Sealey, EVP of Development & Production at ReachTV.
ABOUT REACHTV
ReachTV is a free ad-supported streaming television network with more than 50 million viewers per month. The network is distributed in 500,000 hotels and 2,500+ airport screens across North America, and powers 24-hour live sports in-flight. ReachTV brings together tech, data and storytelling to offer viewers a new connected media experience with shopability, featuring a rich library of content with originals, live rights to the NFL, and licensed content from NBCU, AMC, Live Nation, Advertising Week, Fast Company and more. Learn more at https://reachtv.com/.
Media Contact:
Melissa Sun
melissa@rmg-pr.com
949.413.2919
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