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Imagine a world where gender makes no difference. That’s the premise behind CPB London’s 2022 poster and out-of-home campaign called Imagine, which was prompted after a nationwide study found that 39 percent of primary school children still think that mummies should look after babies and do all the housework while daddies should go to work.

Awarded: BRONZE Work for Good Cut (Print) 

72andSunny and PERIOD., Free the Period, No More Secrets, The Flow Initiative, Ignite, August, Off-Limits Cereal – Loopholes Cereal

On International Women’s Day 2022, 72andSunny New York launched “Loopholes,” a faux cereal brand with a month’s worth of tampons and pads inside as the prize. The campaign allowed consumers to bypass the SNAP loophole that prevents users from buying tampons solo, and put a spotlight on the fact that, in the U.S., nearly one in four people who menstruate experience period poverty – the struggle to access tampons and pads. Because these products are not eligible through the Supplemental Nutrition Assistance Program, consumers sometimes have to decide to choose food over period products.

Awarded: SILVER Communication Cut (Integrated) and BRONZE Health Cut (Integrated)

72andSunny and the National Football League – Bring Down the House

With Super Bowl LVI held just blocks from Hollywood in 2021, the NFL and 72andSunny used movie magic to end the season with an epic bring-down-the-house celebration. Through cutting-edge digital composting technology combined with a new innovative approach for the NFL, ‘Bring Down the House’ is both inclusive and emblematic of football’s expansive influence on American culture—leaning into the next generation of fans and forward-thinking technology. Featuring a young brother/sister duo (played by real-life siblings Gabriel and Kapri Ladd), the spot centers around the siblings’ experience with the NFL’s past and its present.

Awarded – GOLD Craft Cut (Animation)

72andSunny and Activision Blizzard / Call of Duty – Warzone in Paradise

Headed into Q4 2021, Call of Duty Warzone was starting to see a drop in engagement amongst younger gamers, the old map began to feel stale and folks were moving on to other games. A traditional gameplay trailer wouldn’t be enough to get players to jump back into Warzone. 72andSunny had to excite and surprise them by hijacking one of their most popular daily habits, scrolling social media. So the team seized one of their most popular forms of inspiration, travel influencers, with a compelling message to come travel to Call of Duty’s new Warzone Pacific island for free.

Awarded: GOLD Craft Cut (Visual Effects), BRONZE Communication Cut (Mobile), BRONZE Media Cut (Mobile), SHORTLIST Media Cut

72andSunny and Tinder – SWIPE NIGHT: Killer Weekend

Tinder’s Swipe Night is a groundbreaking and highly-acclaimed interactive entertainment platform designed to give Gen Z new pathways to connect through content. It paved the way for social entertainment experiences on Tinder, which have since become a popular way for members to match. In creating the second season of Swipe Night, 72andSunny set out to push the limits of ‘entertainment with purpose’—to innovate, not just iterate, in terms of the value we could bring to Tinder members. Swipe Night: Killer Weekend is a Gen-Z whodunnit that plants you in an interactive first-person video experience with a complex group of friends—when a murder occurs, everyone is a suspect (even you); your choices dictate different outcomes, clues, and plot twists.

Awarded: SILVER Entertainment Cut (Mobile) X2, SHORTLIST MOBILE EXPERIENCE CUT

72andSunny and Adobe Premiere Pro – Adobe Premiere Pro Fantastic Voyage

Adobe’s film campaign, Fantastic Voyage | Adobe Premiere Pro celebrates the limitless creative possibility of telling your story with Adobe’s editing tools. Created by 72andSunny Los Angeles, edited in Adobe Premiere Pro, and brought to life by the VFX wizards at Alt.vfx, the hero film follows a creator who uses imagination and Adobe Premiere Pro’s features to transform a night at home into an escapist adventure story. 

Awarded: SHORTLIST CRAFT CUT

72andSunny and the National Football League, Football is for Everyone

When NFL Defensive end Carl Nassib became the first openly gay active player in the league in 2021, the announcement was momentous for the NFL and the sports world. For far too long, football was perceived as being played by only one type of person. But the truth is that football e is as diverse as those who love it. Simply put, football is for everyone. 72andSunny utilized that insight to drive their work but realized we couldn’t do it alone. To redefine the game to include all types of fans, coaches, and players, we needed to show our commitment to the LGBTQ+ community. So we partnered with The Trevor Project, a nonprofit that helps protect at-risk LGBTQ+ youth to elevate their efforts and highlight resources that could save people’s lives. Within four days of Carl coming out as the first active gay NFL player, the team created a simple yet powerful film that used the NFL’s platforms to drive their massive fanbase to donate to the Trevor Foundation. The film created positive change while also sending a message of inclusion and unity to players & fans

Awarded: Shortlist Work for Good Cut (Digital)

Observatory and Chipotle Mexican Grill – A Future Begins  

A decade ago, Observatory helped Chipotle launch its Cultivate Foundation into the world with a two-minute, stop-motion animated film, “Back to the Start.” A decade later, Observatory partnered with Chipotle again to tell a new story—an intergenerational tale called “A Future Begins” that picks up the “Back to the Start” story ten years later. This film tells the story of our Pa farmer passing his family farm onto his son and daughter-in-law, overcoming many challenges. To follow up Willie Nelson covering Coldplay’s “The Scientist” in the first film, this time Observatory partnered with next-generation Country superstar Kacey Musgraves to reimagine Coldplay’s “Fix You” to serve as the soundtrack for “A Future Begins.”

Awarded: GOLD Craft Cut (Animation), SILVER Entertainment Cut (Alternative), SHORTLIST Work for Good Cut

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By: Natasha Bach
Originally Released on PRWeek

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Originally released on

CONTACT:

Adam Wise
KWT Global
awise@kwtglobal.com

Study Reports 9 in 10 PR Professionals Say AI Will Free Them Up for Higher Value Tasks

NEW YORK (Sept. 13, 2022) – The vast majority of public relations (PR) professionals (94%) want to be a part of changing the future of their field, with over nine in 10 (92%) believing AI has the potential to transform the way PR is conducted, according to new research commissioned by Stagwell’s (NASDAQ: STGW) PRophet, the first-ever AI-driven PR pitch platform built by and for PR professionals that predicts media interest and sentiment. 

The study, which was conducted online by The Harris Poll this summer, also part of the Stagwell network, asked PR professionals to identify and assess modern-day challenges in public relations such as lagging technology investment and maintaining relationships with journalists, while considering the efficiencies AI can offer to become more productive and performative in their roles. Ninety percent of respondents said they believe AI will make it possible for them to spend more time on higher value tasks. The survey also asked PR professionals to identify common hurdles they face when seeking earned media coverage from journalists as well as their views on data privacy in PR. 

Key insights from the PRophet/Harris Poll research include:

• 92% of PR professionals say they believe AI is worth exploring.
• 89% of PR pros say personal relationships with journalists are more important than ever, yet 53% declared they feel like they do not have the capacity to maintain these connections.
• 72% say they rely more on their gut than they should have to when pitching content.
• 84% shared that data privacy is a concern when sharing pitch materials with a PR tech platform.

“Countless industries around the world are already reaping the vast benefits AI can provide to improve how they do business, so why not public relations?” said Aaron Kwittken, founder and CEO of PRophet. “Our research with The Harris Poll shines a light on the large appetite brand teams and agencies alike have to leverage AI in ways that not only save them time and money, but allow them to better source and target the right journalists at the right time with the right story.”

The survey also asked respondents to share what they rely on to help improve their pitches. The majority reported relying on experience (75%), established relationships with journalists (66%), or research conducted by a fellow team member (63%). Fifty-four percent said they rely on a PR tech platform to support their pitches, and nearly half (47%) feel they have no true strategy at all when writing pitches.

“Today’s research from PRophet and The Harris Poll shows that earned media professionals are open and ready for AI to play a critical role in the future of their work. They recognize that technology can be complementary to their skills and gives them space to focus on what matters,” said Erica Parker, managing director of the Media Communications Research Practice at The Harris Poll.

Learn more about the findings of this report and access the entire executive summary by clicking here.

Agency and brand representatives interested in taking advantage of AI and learning how PRophet can dramatically improve performance of their media relations efforts, can reach out to sales@prprophet.ai to learn about monthly and annual subscription options and to request a demo. For more information on PRophet, visit www.prprophet.ai.

Survey Method

This survey was conducted online primarily in the United States by The Harris Poll on behalf of PRophet from June 17 to July 11, 2022, among 127 public relations professionals. Respondents were recruited from research panels, an open web survey link posted on PR-related social media, and a list of PR professionals provided by PRophet. Raw data were not weighted and are therefore only representative of the individuals who completed the survey.

The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within ±8.6 percentage points using a 95% confidence level. For complete survey methodology, please contact awise@kwtglobal.com.

About PRophet 

PRophet is the first-ever A.I.-driven data-as-a-service (DaaS) platform designed by and for the PR community that analyzes past stories to better predict future media interest and sentiment using natural language processing and machine learning. PRophet is a flagship product within the Stagwell Marketing Cloud, a proprietary suite of SaaS and DaaS tools built for the in-house marketer, spanning campaign ideation to activation and analysis. PRophet was founded by PR and marketing industry thought leader and entrepreneur Aaron Kwittken in 2020 with backing from political strategist, technologist and author Mark Penn, Founder, Chairman and CEO of Stagwell. To learn more, visit prprophet.ai.

About The Harris Poll
The Harris Poll is one of the longest-running surveys in the U.S., tracking public opinion, motivations, and social sentiment since 1963. The Media Communications Research Practice supports the full scope of clients’ data-driven communications strategy, including paid, earned, social and owned media. Whether the goal is to own and tell their own story through thought leadership research, to measure what the public thinks or knows through public opinion polling, or to influence the policy and legislative agenda by taking a public affairs lens, our consultants guide the research and analysis process, from discovering a unique space a client can own through supporting the full range of outreach activities.

About Stagwell

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

###

Originally released on

CONTACT:

Sarah Arvizo
Stagwell
pr@stagwellglobal.com 

OVERTURN OF ROE VS. WADE INCREASES LIKELYHOOD TO VOTE DEMOCRATIC, BUT STUDENT DEBT RELIEF HAS LITTLE NET EFFECT ON DEMOCRATS’ OUTLOOK

MOST AMERICANS WANT A NEUTRAL SPECIAL MASTER AFTER DOJ’S TRUMP RAID AND THEY OPPOSE BIDEN CALLING MAGA REPUBLICANS AN EXISTENTIAL THREAT TO THE COUNTRY

NEW YORK and CAMBRIDGE, Mass. – Stagwell (NASDAQ: STGW) today released the results of the September Harvard-CAPS Harris Poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll.

President Joe Biden’s approval rating remains underwater at 41% and inflation is still the biggest concern for voters, over half of whom say the Inflation Reduction Act is more likely to increase rather than decrease inflation. But the midterms are competitive, with the Congressional ballot split at 51% Democrat, 49% Republican.

Results also show the FBI’s raid of Donald Trump’s residence has not hurt the standing of the former president, whom voters would still pick in a presidential election over Joe Biden if the 2024 election were held today,. Americans are evenly split on whether the raid was politically motivated, but a clear majority, 58%, think appointing a special master to review the documents taken by the Department of Justice is reasonable.

Other topics surveyed in this month’s poll include voter views on Biden’s Philadelphia speech and his criticism of MAGA Republicans, which is seen as divisive; the president’s student debt cancellation which has received a lukewarm reception ahead of the midterms; and voters’ call for a special prosecutor to investigate the Hunter Biden laptop story. Download key results here.

“The dynamics for a Republican surge are here but the Democrats have held the dam as the midterms remain a dead heat,” said Mark Penn, Co-Director of the Harvard-CAPS Harris Poll and Stagwell Chairman and CEO. “The Democrats’ most recent moves may have killed their momentum, though, as most Americans disapproved of Biden’s speech calling MAGA Republicans a threat to the country. His executive order canceling student debt has not attracted new voters, either. Americans want less politicization, not more.”

DEMOCRATS HOLD THE DAM AS INFLATION REMAINS TOP CONCERN

• Biden’s approval has ticked up slightly to 41% as voter sentiment on his administration’s handling of inflation and unemployment improve.
• The generic Congressional ballot remains tight, 51-49 in favor of the Democrats.
• Inflation remains the biggest concern for both Democrats and Republicans, followed by abortion rights for Democrats and immigration for Republicans.
• The Inflation Reduction Act faces skepticism: 53% of voters believe it will increase inflation.

DOJ RAID SPLITS THE COUNTRY WITHOUT HURTING TRUMP

• After the DOJ raided Mar-a-Lago, Trump is still the 2024 favorite: 6 in 10 GOP voters would pick Trump if the Republican presidential primary were held today. Trump would win the presidential election against Biden or Kamala Harris if it were held today.
• The raid is dividing Americans: Voters are evenly split on whether the Mar-a-Lago search was required by DOJ protocols or a politically motivated use of force, and whether the DOJ took more documents than the warrant allowed.
• Americans want the DOJ to use other methods: 60% think that if the DOJ wanted Trump’s documents, it should have asked a judge to order it through open court rather than use a search warrant to seize them. 58% think the appointment of a special master to assess what the DOJ took is reasonable.

BIDEN’s SPEECH ON MAGA REPUBLICANS IS UNPOPULAR AS AMERICANS WORRY ABOUT DIVIDING THE COUNTRY

• Biden’s September 1 speech in Philadelphia, in which he called Trump and MAGA Republicans a threat to the country, is viewed as divisive: 56% of voters, including 62% of Independents, opposed it.
• But Biden’s new rhetoric may motivate the base: 73% of Democrats think it is not a gross exaggeration to say that there are tens of millions of dangerous MAGA Republicans.
• Most Americans want Biden to be a unifying figure: 60% say a speech such as his September Philadelphia address divides and holds back the country, and 55% think Biden should be unifying the country instead.
• More Americans are concerned about the socialist left rather than MAGA Republicans gaining power, 55-45.

AMERICANS WANT TO INVESTIGATE THE HUNTER BIDEN LAPTOP STORY

• The Hunter Biden laptop story is not going away: 59% of Americans think the laptop story is genuine, not Russian disinformation. 63% of voters think the FBI helped suppress the story by telling tech companies it could be Russian disinformation.
• Americans are suspicious of the investigation process: 55% think the DOJ and FBI are slow-walking the Hunter Biden investigation to protect President Biden.
• 63% of voters think the DOJ should appoint a special prosecutor to investigate the Biden laptop.

BIDEN’S STUDENT LOAN RELIEF DOES NOT AFFECT MANY AMERICANS OR MAKE THEM WANT TO VOTE DEMOCRATIC

Americans are evenly split on Biden’s cancellation of up to $20,000 of debt for couples making up to $250,000.

• Only 17% of Americans say they will be personally helped by the program.
• Voters are skeptical of Biden’s method: 56% think it was wrong of Biden to act without Congress, and 52% think his executive order will ultimately be deemed unconstitutional.
• Debt relief is having little net effect on voters’ likelihood to vote Democratic: 35% say it will make them more likely to vote blue, but 37% say it will make them less likely.

The September Harvard-CAPS Harris Poll survey was conducted online within the United States from September 7-8, 2022, among 1,854 registered voters by The Harris Poll and HarrisX. ​ Follow the Harvard CAPS Harris Poll podcast at https://www.markpennpolls.com/ or on iHeart Radio, Apple Podcasts, Spotify, and other podcast platforms.

About The Harris Poll

The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations, and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.

About the Harvard Center for American Political Studies
The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of U.S. politics.  Governed by a group of political scientists, sociologists, historians, and economists within the Faculty of Arts and Sciences at Harvard University, CAPS drives discussion, research, public outreach, and pedagogy about all aspects of U.S. politics. CAPS encourages cutting-edge research using a variety of methodologies, including historical analysis, social surveys, and formal mathematical modeling, and it often cooperates with other Harvard centers to support research training and encourage cross-national research about the United States in comparative and global contexts. More information at https://caps.gov.harvard.edu/.

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This episode of Is This Thing On? features our Managing Director Andrew Noel and EVP & CMO of Seminole Hard Rock Jeff Hook discussing the iconic brand’s growth, challenges, and maintaining a consistent global brand story. Throughout the podcast they cover:

• How Hard Rock properties became iconic destinations
• The company’s multilayered business model
• Building Unity – a loyalty platform that ties together 140 million guest experiences
• And much more! 

We’ve included the full transcript of the conversation below for easy reading, and please make sure to have a listen on Amazon, Apple Podcasts, Audible, iHeart, Spotify, Stitcher, TuneIn, or wherever else you get your podcasts!

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Mark Penn is the CEO of Stagwell and a longtime pollster and strategic advisor. He’s a former senior executive at Microsoft and has advised politicians including Bill Clinton and Tony Blair.

Mark and Auren discuss Mark’s books Microtrends and Microtrends Squared, in which Mark identified minor demographic trends and predicted their outsized impact on society and the economy. Mark gets into the mechanics of good opinion polling and breaks down the major differences between political and consumer polling, and how internet polling is affecting the industry. They also discuss Stagwell and Mark’s digital-first strategy for disrupting the old-school advertising holding companies. 

World of DaaS is brought to you by SafeGraph. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren and Mark at @Mark_Penn.

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By

Assembly Political Media Practice

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Via the Assembly Political Dispatcher. Sign up to receive weekly insights here.

Knowing dollars in market is crucial, but what about other important factors? How can we really tell just how fiery a market is, and how much competition advertisers are up against? That’s where AMII comes in.

The below map shows the scale of Assenbly’s AMII values system – tracking 200+ DMAs to uncover key local market insights and implications for determining which DMAs to place spots and how best to distribute them among markets

What’s our AMII Methodology?

The AMII is a 1-10 scale of how crowded we project that a given market will be during the 2022 election cycle. How do we classify “crowded”? We look at multiple factors, including the size of the DMA, the number of races, how stiff the competition is among the races in that DMA, expected outside or issue group involvement, spillover into competitive districts/states, and geographic location of the market within an already competitive state. So, think of 10 as the most crowded, hottest DMA, and those closer to 1 as cooler markets. 

Check out our political spending heat map, layered with AMII values for 15 DMAs, ranging from this election season’s hottest markets to the biggest city metros.

WHAT’S THE CHATTER?  

Connections & Conversations

What are the most talked about issues in the news? Below is a visualization that shows the top headlines over the past two weeks from the biggest political news handles such as POLITICO, MSNBC, The Hill, and more. Headlines were analyzed and grouped to show connection points between topics taking place across America. 

What This Means

Judging by the size of the conversation (9.2%), women’s rights is still a big part of the landscape as we begin to see the impact of new regulations in a post-Roe world. Brands need to recognize that many consumers have heightened anxiety about healthcare, so an empathetic tone will go a long way.  

Both sides are working to reduce inflation (9.1%) in different ways, from student debt relief and energy conservation to lowering shipping and trucking regulations. Brands can enter the conversation by being transparent around their own supply chain and the ways they’re working towards easing inflation.

In the weeks before the search, Trump (11%) was fading from the news cycle. The investigation now puts him back in the spotlight as new information comes to light. As the divisive conversation continues, brands will need to understand how to navigate these topics while finding middle ground in order to resonate with a diverse audience set.

RATINGS ROUNDUP 

National News Trends

What We Know

Broadcast news has seen a decline in national ratings year-over-year. Of the big 3 cable news networks, CNN and MSNBC are seeing double-digit declines, while Fox News has shown a 10% increase in its ratings. Some of this erosion can be attributed to a shift in news viewership to streaming platforms.  

What This Means

In this polarizing political climate, viewership trends tend to follow public interest, whether positive or negative.  This midterm election year, people are turning to cable news, not only for self-education about issues, but also to help reinforce ideals they already hold about the direction of the country.  

NEWS OF THE WEEK

NPR: Maxwell Frost, one of the first Gen Z candidates for Congress, has won his primary

What We Know

Frost’s campaign is based on key progressive issues, including Medicare for All, a Green New Deal, student debt cancellation, and an end to gun violence. Mr. Frost’s win illustrates the political appeal of a young candidate who can tap into the urgency of the political moment.

What This Means

Maxwell Frost’s win brings light to an important theme: interest in politics is increasing among younger audiences. Technology has given Gen Z a louder voice than ever and a platform for their activism. And the industry has taken note – midterm political spending has shifted into streaming services and emerging social platforms like TikTok in order to reach this audience. It will be more important than ever to monitor the conversation amongst younger audiences and to keep them front of mind this election season.

By

Christos Makridis,
Forbes

Read this article on Forbes. 

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“When we were first approached by FIREWATCH, I was just amazed by the out-of-the-box thinking and those are the type of solutions we need. If we’re going to address the world’s climate problems, we need to think out of the box. We need to be creative, we need to innovate. And that’s exactly what FIREWATCH is doing,” said Kyleigh Hughes, California project manager at One Tree Planted.

By purchasing an NFT, holders will not only have digital art that corresponds to the parcel of land that they may intrinsically care about, but also, and much more importantly, contribute towards a new model of potential social philanthropy.

The NFT collection counters the criticism that blockchain is environmentally harmful. “It’s exciting to see Firewatch utilize NFTs on Solana to mobilize community and action around climate change,” said Amira Valliani, policy lead at the Solana Foundation. “NFTs are becoming an increasingly popular way for communities to come together around shared causes. Solana’s advantages as an eco-friendly, low-cost chain make it an excellent home for projects like these,” Valliani said.

One of the major reasons behind environmental degradation is what economists refer to as the “tragedy of the commons.” Because the bulk of wildfires take place on public lands, no single person has an incentive to ensure the health of the land. However, by assigning tokens to different plots of land, NFTs have the potential to create implicit property rights. “Double and triple counting of carbon saved is a major headache in this space. Hence, verifiable, open-source tokens on carbon saved either via power plants that generate renewables or forests that provide carbon sinks could revolutionize climate finance,” said Shivaram Rajgopal, professor at Columbia Business School.

Such an approach to social philanthropy has the potential to unite more left-leaning activists with conservatives, who may tend to be opposed to traditional environmental protection measures, because of the focus on decentralization and property rights.

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PR Contact
Beth Sidhu
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IR Contact

Michaela Pewarski

New York – Aug. 25, 2022– Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, announced today that Chairman and CEO Mark Penn,  will join a fireside chat at Citi’s 2022 Global Technology Conference on Thursday, Sept. 8, from 2:30-3:10 p.m. EDT. For more information, visit this link.  

Penn will also be available for 1:1 investor meetings. To inquire about a meeting, please reach out to ir@stagwellglobal.com.   

About Stagwell  

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.