Originally released on

FEATURING

NEW YORK, Nov. 29, 2021 /PRNewswire/ — (NASDAQ: STGW) – Stagwell announced today that management will attend the upcoming Wells Fargo 5th Annual Virtual TMT Summit from November 30  December 2, 2021. Chairman and CEO Mark Penn will present at the conference on Thursday, December 2, 2021 at 10:00 A.M. ET. To register and access the presentation, please visit this link.

About Stagwell Inc.

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

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Stagwell (STGW) Details Key Strategic Growth Targets at Investor Event, Increases Targeted Combined GAAP Revenue Goals for 2025 

Management announced increased annual organic revenue targets, expanded M&A commitments, and plans to bolster its capabilities across high-growth digital marketing services including cloud suite of digital SaaS and DaaS products 

New York, NY, November 9, 2021 (NASDAQ: STGW)Stagwell announced several strategic growth targets at the company’s first in-person and virtual presentation for investors and analysts. Those include:

  • Increased targeted combined GAAP revenue for 2025 to $3.4B versus $3B previously, based on:
    • Increased target of 7-9% annual organic revenue growth compared to 5% previously, leading to double-digit overall annual revenue growth. The increase is driven by 1) an increased mix of digital revenue targeted to grow at a blended 10-15% per year, 2) increased confidence in higher growth of conventional marketing driven by success in winning larger pitches, and 3) increased confidence in secular growth in advocacy.
    • Increased incremental revenue target from M&A and associated organic growth of acquisitions to $450M by 2025 versus prior target of $325M. (Increased levels of cash flow due to business outperformance are expected to be dedicated to acquisitions in synergistic geographies and capabilities, in addition to faster-growing digital areas.)
    • Stagwell Marketing Cloud announced to service in-house marketers with suite of digital SaaS and DaaS products is targeted to generate ~$75M in revenue by 2025.
  • Proportion of New Revenue derived from digital services including digital transformation, performance marketing & data, and online research targeted to grow to 65% by 2025, up from 48% of pro forma revenue in Q3 2021.
  • Adjusted EBITDA margin expansion of 25 to 50 basis points per year, driven by a combination of synergies and increased mix of higher-margin digital services, partially offset by normalization of travel & entertainment.

 

“Stagwell is demonstrating new levels of growth and profitability that go beyond simple pandemic recovery, bolstered by our best-in-class digital services” said Mark Penn. “The combination has set us up to deliver record year-end growth and we are confident that doubling down on our aggressive investment in connected, integrated marketing solutions is the key to further sustained growth.”

 

These targets follow strong Q3 2021 performance from the world’s newest marketing services network, including 22.8% pro forma net organic revenue and 25.2% year over year pro forma net organic revenue. GAAP Revenue for the quarter was $466.6 million.

 

Stagwell last week revised its full year-end guidance, which had previously been revised higher in Q2. The company now expects to end the year with pro forma revenue of $2.15B-$2.18B and is raising its Adjusted EBITDA expectations for a second time to $370M-$380M from $325-$340 at the beginning of the year.*

A replay of Stagwell’s November 8, 2021 Investor Day, including copies of all management presentation materials, is available at www.stagwellglobal.com/investors/

 

*The Company has excluded a quantitative reconciliation with respect to the Company’s 2021 guidance under the “unreasonable efforts” exception in Item 10(e)(1)(i)(B) of Regulation S-K.

About Stagwell

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Forward-Looking Statements & Other Information

This press release contains forward-looking statements. Statements in this press release that are not historical facts, including without limitation the information under the heading “Financial Outlook” and statements about the Company’s beliefs and expectations, earnings (loss) guidance, recent business and economic trends, potential acquisitions, and estimates of amounts for redeemable noncontrolling interests and deferred acquisition consideration, constitute forward-looking statements. Words such as “estimates”, “expects”, “contemplates”, “will”, “anticipates”, “projects”, “plans”, “intends”, “believes”, “forecasts”, “may”, “should”, and variations of such words or similar expressions are intended to identify forward-looking statements. These statements are based on current plans, estimates and projections, and are subject to change based on a number of factors, including those outlined in this section. Forward-looking statements speak only as of the date they are made, and the Company undertakes no obligation to update publicly any of them in light of new information or future events, if any. Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statements. Such risk factors include, but are not limited to, the following:

  • risks associated with international, national and regional unfavorable economic conditions that could affect the Company or its clients, including as a result of the novel coronavirus pandemic (“COVID-19”);
  • the effects of the outbreak of COVID-19, including the measures to reduce its spread, and the impact on the economy and demand for our services, which may precipitate or exacerbate other risks and uncertainties;
  • an inability to realize expected benefits of the combination of the Company’s business with the business of MDC (the “Business Combination” and, together with the related transactions, the “Transactions”);
  • adverse tax consequences in connection with the Transactions for the Company, its operations and its shareholders, that may differ from the expectations of the Company, including that future changes in tax law, potential increases to corporate tax rates in the United States and disagreements with the tax authorities on the Company’s determination of value and computations of its attributes may result in increased tax costs;
  • the occurrence of material Canadian federal income tax (including material “emigration tax”) as a result of the Transactions;
  • the impact of uncertainty associated with the Transactions on the Company’s businesses;
  • direct or indirect costs associated with the Transactions, which could be greater than expected;
  • risks associated with severe effects of international, national and regional economic conditions;
  • the Company’s ability to attract new clients and retain existing clients;
  • reduction in client spending and changes in client advertising, marketing and corporate communications requirements;
  • financial failure of the Company’s clients;
  • the Company’s ability to retain and attract key employees;
  • the Company’s ability to achieve the full amount of its stated cost saving initiatives;
  • the Company’s implementation of strategic initiatives;
  • the Company’s ability to remain in compliance with its debt agreements and the Company’s ability to finance its contingent payment obligations when due and payable, including but not limited to those relating to redeemable noncontrolling interests and deferred acquisition consideration;
  • the successful completion and integration of acquisitions which complement and expand the Company’s business capabilities; and
  • foreign currency fluctuations.

 

Investors should carefully consider these risk factors and the additional risk factors outlined in more detail under the caption “Risk Factors” in Exhibit 99.2 to our Current Report on Form 8-K, filed with the Securities and Exchange Commission (the “SEC”) on August 10, 2021, and accessible on the SEC’s website at www.sec.gov., and in the Company’s other SEC filings.

 

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FEATURING

New York, NY, November 5, 2021Stagwell Inc. (the “Company”) announced today the grant of equity inducement awards of Class A common stock to two new employees in connection with their joining the Company as agency executives. The Company granted 215,000 restricted shares to Marianne Malina, Global CEO of Crispin Porter + Bogusky, and 150,000 restricted stock units to Toby Southgate, Global CEO of Forsman & Bodenfors. The grants are effective November 1, 2021, and will vest on the third anniversary of each executive’s start date, subject to continued employment. Vesting of 65,000 of the restricted shares granted to Ms. Malina is further subject to the achievement of performance conditions. The grants provide for accelerated vesting upon (i) termination of employment by the Company without Cause, with the number of shares pro-rated based on months of service, or (ii) death or disability. The Company granted these awards as a material inducement to employment in accordance with Nasdaq Listing Rule 5635(c)(4).   

For more information on Stagwell, please visit www.stagwellglobal.com

About Stagwell

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 30+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

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NEW YORK, Nov. 4, 2021 /PRNewswire/ — (NASDAQ: STGW) – Stagwell announced today that Mark Penn, Chairman and CEO, will present at the upcoming RBC Capital Markets Global Technology, Internet, Media and Telecom Virtual Conference on Wednesday, November 17, 2021. The fireside chat will take place from 4-4:30 PM ET.

To register and access the virtual presentation, please visit this link.

About Stagwell Inc.

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

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Adweek

by Olivia Morley

CONTACT

Beth Sidhu

FEATURING

Stagwell Inc. (STGW) today announced strong revenue in the third quarter, driven by its recent MDC Partners merger and growth across most segments.

Stagwell’s total revenue reached $466.6 million in the third quarter ending September 30, up from $228.1 million in the same period last year, an increase of 104.6%. The company’s pro forma organic net revenue was up 22.8% in the third quarter.

The pro forma revenue calculation assumes that the company solidified its merger with MDC at the beginning of the year, instead of in August.

“The strength displayed across our businesses reinforced our conviction and the power of the new Stagwell platform, and makes one thing abundantly clear—the combination is working,” Stagwell Chairman and CEO Mark Penn said on an earnings call Wednesday.

Its merger with MDC fueled Stagwell’s ascent to being a prominent player in the agency ecosystem that can compete with major holding companies WPP, Omnicom Group, Interpublic Group of Companies, Dentsu, and Publicis Groupe. Well-known agencies under the Stagwell umbrella include 72andSunny, Assembly, Anomaly, Donar, Code and Theory, Media Kitchen and Crispin Porter Bogusky. The merger with MDC allowed Stagwell to work under a single P&L and leverage talent from across its expanding network.

This is the first quarter that Stagwell reported consolidated earnings. Stagwell and MDC finalized the merger on Aug. 2, and the company’s market cap now sits at $2.4 billion.

A single P&L model

Stagwell’s strategy hinges on global expansion and marrying its brands under a single P&L, made possible by the merger. It’s emphasizing the need for the industry to bring creative and digital together.

“While one could have done creative only, or one could have done digital only, to get to these larger accounts that the big four have a lock on, you really need to be able to show both, and you need to be able to show both synchronized well,” Penn told Adweek in an interview after the earnings call.

Stagwell’s digital business line contributed to its largest share of net revenue at 37%. The creative business line made up a close second at 34%.

New business wins across its agencies also drove revenue. The company reported 63.7 million in net new business wins in the third quarter, including high-profile accounts Fitbit, Hasbro, Groupon, Athleta and Aetna among others.

“We’re getting into larger pitches and winning larger combined assignments,” said Penn.

Stagwell saw growth that surpassed 2019 revenues across most of its brands in Q3. Its integrated agencies network and media network drove net revenue growth, up growing 20.9% and 30.9% year over year, respectively.

The Stagwell Media Network, which includes Assembly, MMI Agency, Media Kitchen, Grason, Gale, Multiview and Locaria manages $5.5 billion in media. Assembly, newly combined with ForwardPMX, makes up the largest share of the network.

“We reorganized the media department. I think that’s getting into significantly larger assignments and bigger pitches,” Penn said.

The company saw a loss in one segment, with net revenue across its communications network down by $3.2 million. Penn attributes the loss to an off year in the political cycle and expects the segment to rebound next year. With upcoming house and senate elections in 2022, he says industry experts are predicting record fundraising in the political space.

Investments in talent, tech, and global expansion

Stagwell avoided some of the hiring challenges that currently plague the industry.

Over the last six months, the company hired over 1,000 people with the help of its new central hiring database featuring over 250,000 applicants. Stagwell recruiters “report that the Stagwell combination has created an attractive place for marketing and advertising talent, especially relevant to competitors whose businesses and recruitment models are outdated,” Penn said on the earnings call.

Looking forward, Stagwell aims to expand its investment in technology, including software products. “We’re getting out M&A department in place, we’re beginning to review the first opportunities. We’re also going to be a player in having significant SaaS and DaaS products, and I’m beginning to turn to getting that organized in the way that I want that to be,” said Penn.

The company is also focused on expanding to global markets with an emphasis on Latin America, India and Asia. “I think that we are qualified for virtually any assignment in North America now. But we’re not qualified for any global assignment,” said Penn.

Stagwell plans to expand globally through its affiliate program and through targeted acquisition. The affiliate program includes 30 affiliates and Stagwell plans to grow the program to 50. Stagwell has also laid out $65 to $100 million dollars a year to facilitate its global expansion, Penn told Adweek.

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Originally released on

FEATURING

Third Quarter GAAP Revenue growth of 104.6%

Third Quarter Pro Forma Organic Net Revenue growth of 22.8%, 27.9% excluding Advocacy

Third Quarter Net Loss attributable to Stagwell was $2.1 million

Third Quarter Pro Forma Adjusted EBITDA of $100 million

Company Raises Full Year Pro Forma Adjusted EBITDA outlook

REPORTED THIRD QUARTER & YTD HIGHLIGHTS:

  • GAAP revenue of $466.6 million in the third quarter versus $228.1 million in the prior year period, an increase of 104.6%; and $857.4 million in the nine months ended September 30, 2021 versus $575.0 million in the prior year period, an increase of 49.1%.
  • Net revenue of $409.1 million in the third quarter versus $152.9 million in the prior year period, an increase of 167.6%; and $749.2 million in the nine months ended September 30, 2021 versus $434.1 million in the prior year period, an increase of 72.6%.
  • Net loss attributable to Stagwell Inc. common shareholders of $2.1 million in the third quarter of 2021 versus net income of $17.8 million in the prior year period; and income of $14.1 million in the nine months ended September 30, 2021 versus $34.1 million in the prior year period.
  • Adjusted EBITDA of $87.5 million in the third quarter versus $37.1 million in the prior year period, an increase of 135.8%; and $150.1 million in the nine months ended September 30, 2021 versus $79.0 million in the prior year period, an increase of 90.0%.

PRO FORMA REPORTED THIRD QUARTER & YTD STAGWELL INC. HIGHLIGHTS:

  • Pro Forma GAAP revenue of $568.3 million in the third quarter versus $511.5 million in the prior year period, an increase of 11.1%; and $1,612.4 million in the nine months ended September 30, 2021 versus $1,445.8 million in the prior year period, an increase of 11.5%.
  • Pro Forma net revenue of $498.1 million in the third quarter versus $397.8 million in the prior year period, an increase of 25.2%; and $1,407.1 million in the nine months ended September 30, 2021 versus $1,185.4 million in the prior year period, an increase of 18.7%.
  • Pro Forma organic net revenue increased 22.8% in the third quarter and 15.6% for the nine months ended September 30, 2021.
  • Pro Forma adjusted EBITDA for the three months ended September 30, 2021 was $100.3 million versus $89.3 million in the prior year period, an increase of 12.4%. Pro forma adjusted EBITDA Margin was 20.1%, compared to 22.4% in the prior year period. Excluding the impact of the advocacy business, adjusted EBITDA margins would have been 20.1% in the third quarter of 2021 and 19.3% the third quarter of
  • Pro Forma adjusted EBITDA for the nine months ended September 30, 2021 was $275.3 million versus $205.9 million in the prior year period, an increase of 33.7%. Adjusted EBITDA Margin was 19.6%, compared to 17.4% in the prior year period.
  • Net New Business wins totaled $63.7 million in the third quarter.

New York, NY, November 3, 2021 (NASDAQ: STGW) – Stagwell Inc. (“Stagwell”) today announced financial results for the three and nine months ended September 30, 2021.

“Stagwell’s third quarter results make one thing very clear: the combination is working. We delivered pro forma organic net revenue growth of 23%, a pro forma adjusted EBITDA margin over 20%, and are pleased to raise our full year adjusted EBITDA guidance on the basis of our results to date,” said Mark Penn, Chairman and Chief Executive Officer of Stagwell. “Our growth this quarter was driven by double-digit, pro forma net revenue growth across nearly all our client offerings, including digital transformation, communications, media and data analytics. On a year-over-year basis excluding the advocacy business, pro forma organic net revenue grew 28%. With net new business of $64 million, this is a strong first quarter as a newly combined company.”

Frank Lanuto, Chief Financial Officer, commented: “The Company reported strong third quarter pro forma results with GAAP revenue of $568 million, net revenue of $498 million and Adjusted EBITDA of $100 million. Organic pro forma net revenue growth of 23% for the quarter, as well as growth from 2019 of 14%, are evidence of the Company’s recovery from the pandemic and transition to a new phase of overall growth.”

Third Quarter and Year-to-Date 2021 Pro Forma Financial Results

Pro Forma net revenue for the third quarter of 2021 was $498.1 million versus $397.8 million for the third quarter of 2020, an increase of 25.2%.

Pro Forma organic net revenue increased 22.8%, and foreign exchange and acquisitions, net of dispositions, had a positive impact of 0.7% and 1.6%, respectively. Organic net revenue increased primarily due to a continuation of the recovery in spending by clients begun in the first quarter.

Net New Business wins in the third quarter of 2021 totaled $63.7 million.

Pro Forma adjusted EBITDA for the third quarter of 2021 was $100.3 million versus $89.3 million for the third quarter of 2020, an increase of 12.4%, primarily driven by strong revenue growth. Pro Forma adjusted EBITDA margin in the third quarter of 2021 was 20.1%, down from 22.4% compared to the same period in 2020. Excluding the impact of the advocacy business, adjusted EBITDA margins would have been 20.1% for the third quarter of 2021 and 19.3% for the third quarter of 2020.

Pro Forma net revenue for the first nine months of 2021 was $1,407.1 million versus $1,185.4 million in the prior year period.

Pro Forma organic net revenue for the nine months ended 2021 increased by 15.6% and foreign exchange and acquisitions, net of dispositions, had a positive impact of 1.3% and 1.8%, respectively.

Pro Forma adjusted EBITDA for the first nine months of 2021 was $275.3 million versus $205.9 million in the first nine months of 2020, an increase of 33.7%. This led to an Adjusted EBITDA Margin of 19.6% versus 17.4% in prior year period.

Financial Outlook

2021 financial guidance is as follows:

  • Revenue for 2021, on a pro forma basis giving effect to the combination as if it was completed on January 1, 2021, is estimated to be $2.150 to $2.180 billion, including approximately $755 million for legacy MDC for the seven-month period ended July 31, 2021.
  • Adjusted EBITDA for 2021, on a pro forma basis giving effect to the combination as if it was completed on January 1, 2021, is estimated to be $370 to $380 million, including approximately $124 million for legacy MDC for the seven-month period ended July 31, 2021.
  • Guidance assumes no impact from foreign exchange or acquisitions or dispositions.

* The Company has excluded a quantitative reconciliation with respect to the Company’s 2021 guidance under the “unreasonable efforts” exception in Item 10(e)(1)(i)(B) of Regulation S-K. See “Non-GAAP Financial Measures” below for additional information.

 

Conference Call

Management will host a video webcast and conference call on Wednesday, November 3, 2021, at 8:30 a.m. (ET) to discuss results for Stagwell Inc. for the three and nine months ended September 30, 2021.  The video webcast will be accessible at https://kvgo.com/corporate-services/stagwell-group-earnings-call-q3. An investor presentation has been posted on our website at www.stagwellglobal.com and may be referred to during the conference call.

A recording of the conference call will be accessible one hour after the call and available for ninety days at www.stagwellglobal.com.

Stagwell Inc.

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Basis of Presentation

The acquisition of MDC Partners (MDC) by Stagwell Marketing Group (SMG) was completed on August 2, 2021. The results of MDC are included within the Statement of Operations for the period beginning on the date of the acquisition through the end of the respective period presented and the results of SMG are included for the entire period presented.

Non-GAAP Financial Measures

In addition to its reported results, Stagwell Inc has included in this earnings release certain financial results that the Securities and Exchange Commission (SEC) defines as “non-GAAP Financial Measures.”  Management believes that such non-GAAP financial measures, when read in conjunction with the Company’s reported results, can provide useful supplemental information for investors analyzing period to period comparisons of the Company’s results. Such non-GAAP financial measures include the following:

Pro Forma Results: The Pro Forma amounts presented for each period were prepared by combining the historical standalone statements of operations for each of legacy MDC and SMG. The unaudited pro forma results are provided for illustrative purposes only and do not purport to represent what the actual consolidated results of operations or consolidated financial condition would have been had the combination actually occurred on the date indicated, nor do they purport to project the future consolidated results of operations or consolidated financial condition for any future period or as of any future date. The Company has excluded a quantitative reconciliation of adjusted Pro Forma EBITDA to net income under the “unreasonable efforts” exception in Item 10(e)(1)(i)(B) of Regulation S-K.

(1) Organic Revenue: “Organic revenue growth” and “organic revenue decline” refer to the positive or negative results, respectively, of subtracting both the foreign exchange and acquisition (disposition) components from total revenue growth. The acquisition (disposition) component is calculated by aggregating prior period revenue for any acquired businesses, less the prior period revenue of any businesses that were disposed of during the current period. The organic revenue growth (decline) component reflects the constant currency impact of (a) the change in revenue of the partner firms that the Company has held throughout each of the comparable periods presented, and (b) “non-GAAP acquisitions (dispositions), net”. Non-GAAP acquisitions (dispositions), net consists of (i) for acquisitions during the current year, the revenue effect from such acquisition as if the acquisition had been owned during the equivalent period in the prior year and (ii) for acquisitions during the previous year, the revenue effect from such acquisitions as if they had been owned during that entire year (or same period as the current reportable period), taking into account their respective pre-acquisition revenues for the applicable periods, and (iii) for dispositions, the revenue effect from such disposition as if they had been disposed of during the equivalent period in the prior year.

(2) Net New Business: Estimate of annualized revenue for new wins less annualized revenue for losses incurred in the period.

(3) Adjusted EBITDA: Adjusted EBITDA is defined as Net income excluding non-operating income or expense to achieve operating income, plus depreciation and amortization, stock-based compensation, deferred acquisition consideration adjustments, and other items. Other items include restructuring costs, acquisition-related expenses, and non-recurring items.

(4) Financial Guidance:  The Company provides guidance on a non-GAAP basis as it cannot predict certain elements which are included in reported GAAP results.

Included in this earnings release are tables reconciling reported Stagwell Inc. results to arrive at certain of these non-GAAP financial measures.

This press release contains forward-looking statements. Statements in this press release that are not historical facts, including without limitation the information under the heading “Financial Outlook” and statements about the Company’s beliefs and expectations, earnings (loss) guidance, recent business and economic trends, potential acquisitions, and estimates of amounts for redeemable noncontrolling interests and deferred acquisition consideration, constitute forward-looking statements. Words such as “estimates”, “expects”, “contemplates”, “will”, “anticipates”, “projects”, “plans”, “intends”, “believes”, “forecasts”, “may”, “should”, and variations of such words or similar expressions are intended to identify forward-looking statements. These statements are based on current plans, estimates and projections, and are subject to change based on a number of factors, including those outlined in this section.  Forward-looking statements speak only as of the date they are made, and the Company undertakes no obligation to update publicly any of them in light of new information or future events, if any.

      Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statements. Such risk factors include, but are not limited to, the following:

  • risks associated with international, national and regional unfavorable economic conditions that could affect the Company or its clients, including as a result of the novel coronavirus pandemic (“COVID-19”);
  • the effects of the outbreak of COVID-19, including the measures to reduce its spread, and the impact on the economy and demand for our services, which may precipitate or exacerbate other risks and uncertainties;
  • an inability to realize expected benefits of the redomiciliation of the Company from the federal jurisdiction of Canada to the State of Delaware (the “Redomiciliation”) and the subsequent combination of the Company’s business with the business of the subsidiaries of Stagwell Media LP (“Stagwell”) that own and operate a portfolio of marketing services companies (the “Business Combination” and, together with the Redomiciliation, the “Transactions”);
  • adverse tax consequences in connection with the Transactions for the Company, its operations and its shareholders, that may differ from the expectations of the Company, including that future changes in tax law, potential increases to corporate tax rates in the United States and disagreements with the tax authorities on the Company’s determination of value and computations of its attributes may result in increased tax costs;
  • the occurrence of material Canadian federal income tax (including material “emigration tax”) as a result of the Transactions;
  • the impact of uncertainty associated with the Transactions on the Company’s businesses;
  • direct or indirect costs associated with the Transactions, which could be greater than expected;
  • risks associated with severe effects of international, national and regional economic conditions;
  • the Company’s ability to attract new clients and retain existing clients;
  • reduction in client spending and changes in client advertising, marketing and corporate communications requirements;
  • financial failure of the Company’s clients;
  • the Company’s ability to retain and attract key employees;
  • the Company’s ability to achieve the full amount of its stated cost saving initiatives;
  • the Company’s implementation of strategic initiatives;
  • the Company’s ability to remain in compliance with its debt agreements and the Company’s ability to finance its contingent payment obligations when due and payable, including but not limited to those relating to redeemable noncontrolling interests and deferred acquisition consideration;
  • the successful completion and integration of acquisitions which complement and expand the Company’s business capabilities; and
  • foreign currency fluctuations.

 Investors should carefully consider these risk factors, other risk factors described herein, and the additional risk factors outlined in more detail in Exhibit 99.2 to our Current Report on Form 8-K, filed with the Securities and Exchange Commission (the “SEC”) on August 10, 2021, and accessible on the SEC’s website at www.sec.gov., under the caption “Risk Factors,” and in the Company’s other SEC

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Originally released on

CONTACT

Beth Sidhu

FEATURING

NEW YORK, Oct. 27, 2021 /PRNewswire/ — Stagwell today announced that two of its agencies, Anomaly and 72andSunny, were recognized at The Association of National Advertisers (ANA) 2021 Multicultural Excellence Awards.

Anomaly and 72andSunnny combined for six total wins across an array of multicultural marketing categories including: Asian, Demonstrated Growth, LGBTQ+ (Lesbian, Gay, Bisexual & Transgender), Print, Small Budget and Socially Responsible, where Anomaly capped off a highly decorated evening with a Grand Prize win for its ‘When We all Vote’ campaign in partnership with Vote Loud. With four total wins, Anomaly was the recipient of more awards than any other agency at the event. 72andSunny received two wins for “Football is For Everyone” winning in both the LGTBQ+ and Small Budget categories.

Additional client partners recognized include National Football League, Netflix, Can-Am On-Road and Don Julio.

“ANA Multicultural Excellence Awards spotlight the agencies raising the standard of work for multicultural marketing across the advertising industry. These accolades are a testament to Stagwell’s core belief that the marriage of data-driven insights and eye-catching, authentic creative leads to effective marketing outcomes.”

Mark Penn

Chairman & CEO

Winning campaigns include:

  • When We All Vote – A component of Michelle Obama’s When We All Vote initiative, this campaign from Anomaly was a rally cry to engage and challenge Gen Z to prepare to vote ahead of the 2020 Election season. It is the Grand Prize winner in the Socially Responsible category.
  • Football is For Everyone – 72andSunny teamed up its long-term client partner the NFL to show support for Carl Nassib, the first active NFL player to come out as openly gay, and plant a flag for what they believe: football is for everyone. The team created a powerful film in partnership with LGBTQ support organization The Trevor Project, driving donations to the non-profit.
  • Don Julio Cinco de Mayo – Anomaly worked with Don Julio to encourage consumers to support their favorite local establishments, as well introduce a fund in honor of the brands’ founder that will commit $1 million in aid over the next four years to charities supporting Mexican bartenders and restaurant workers.
  • Welcome to Our World – Effort between Anomaly and Netflix to celebrate the various AAPI entertainers and creators who have bolstered Netflix’s expansive global content offering and spotlight contributions of AAPI talent to the entertainment industry.
  • Can-Am On-Road Women’s Mentorship Program – Anomaly and Can-Am teamed up to launch a program designed to help overcome the barriers that prevent women from experiencing the power of motorcycle riding through inclusivity and education.

The ANA Multicultural Excellence Awards program showcases best-in-class examples of multicultural marketing — work that features powerful cultural insights that ultimately helps brands to effectively connect with diverse consumers.

For more information on Stagwell, please visit www.stagwellglobal.com

ABOUT STAGWELL

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

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CONTACT

Michaela Pewarski

ir@stagwellglobal.com

FEATURING

NEW YORK, Oct. 20, 2021 /PRNewswire/ — Stagwell (NASDAQ: STGW) announced today the agenda for its fall investor introduction event on November 8, 2021. Credentialed press are invited to register. Visit this link to reserve a spot.

The event will feature four presentations:

–   Stagwell’s Strategic Direction with Chairman and CEO Mark Penn, joined by President Jay Leveton and Integrated Solutions lead Julia Hammond
–   Our Growth Engine, featuring YML CEO Ashish Toshniwal, Code and Theory CEO Dan Gardner, Stagwell Media Network Chief Product Officer Brad Simms and Targeted Victory CEO Zac Moffatt.
–   Investment & Financials, presented by Stagwell Chief Investment Officer Jason Reid and Chief Financial Officer Frank Lanuto.
–   Future of the Consumer Economy, a fireside chat with former Treasury Secretary Lawrence H. Summers and Stagwell Chairman and CEO Mark Penn, moderated by the Wall Street Journal’s Gerry Baker.

The event will be hosted at Stagwell’s global campus at 1 World Trade Center in Manhattan, N.Y., and a portion of the event will be streamed live via video webcast. Vaccinations will be required for in-person attendees. A recording of the presentation will be available after the event on Stagwell’s website, www.stagwellglobal.com.

ABOUT STAGWELL

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

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FEATURING

NEW YORK, Oct. 18, 2021 /PRNewswire/ — PRophet, a Stagwell (NASDAQ: STGW) company and the first-ever AI-driven SaaS platform to help predict earned media interest, sentiment, and spread, announced today an exclusive partnership with PeakMetrics, the leading machine-learning powered media monitoring, and narrative analytics platform.

 

The partnership will substantially increase PRophet’s access to verified journalists from high authority media outlets in the U.S. and for the first time expand PRophet’s reach into the UK, Europe, LatAm and Asia. By tapping into PeakMetrics’ AI-driven analytics capabilities, PRophet users will be able to access the PeakMetrics platform and measure the success of their PR efforts.

“Together, PeakMetrics and PRophet are bringing unmatched data-driven media relations insights and capabilities to brands and agencies alike,” said Aaron Kwittken, founder and CEO of PRophet.  “PeakMetrics’ global database of verified journalists and high authority outlets, access to up-to-date contact information and media monitoring paired with PRophet’s predictive analytics capabilities enables PRophet users to achieve all of their PR goals within a single solution– eliminating the need to access old-school analog media databases and monitoring services that still live in a linear world.”

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FEATURING

NEW YORK, Oct. 13, 2021 /PRNewswire/ — Stagwell (NASDAQ: STGW) and Serviceplan Group have formed a strategic alliance to serve international clients. Stagwell is now working hand in hand with Serviceplan’s media arm, Mediaplus Group. The two independent holdings will use their respective regional roots and strengths to cover and expand the market in North America, Europe and the Asia-Pacific region and offer their complementary services to a more diverse group of clients. The focus is on mutual support in the conception, planning and implementation of media strategies for global clients.

“This strategic alliance creates a solid alternative to the legacy holding companies that until now have been a marketer’s only option when they want global scale,” said Stagwell Chairman and CEOMark Penn. “Collaborating with Serviceplan enhances our ability to deliver integrated customer experiences and targeted media strategies tailored to local markets inEuropeandAsia-Pacific.”

“Stagwell’s technology-first approach and deep expertise in media, creative and digital transformation are well-matched to our capabilities and pave the way for rapid growth, scaled solutions and deeper local market expertise,” said Serviceplan Group CEO, Florian Haller. “This strategic alliance positions both companies to deliver unmatched business results for our clients.”

This strategic alliance meaningfully expands both holding companies’ traditional media capabilities across Europe and NAM, and digital media capabilities globally:

  • Stagwell is the challenger holding company built to transform marketing. It is home to Stagwell Media Network, a group of leading multichannel agencies including Assembly, MMI Agency, Media Kitchen, and Grason, creative consultancy GALE, B2B specialist Multiview, and transcreation agency Locaria. SMN dynamically scales solutions spanning data, technology, media and creativity for global B2B and B2C companies, helping accelerate business growth. The network boasts more than 2500 experts across 20+ offices in 15 countries and manages close to $5 billion in media.
  • Serviceplan Group with its media agency Mediaplus is Europe’s largest independent agency group and the largest independent media buyer in the region, with a 60-40 investment across digital and linear channels. Home to more than 4,400 employees across 24 locations in 17 countries, Serviceplan’s “House of Communications” approach drives results for clients including BMW, De’Longhi, Lufthansa and Siemens Healthineers.

Together, Stagwell and Serviceplan Group will oversee $10 billion in media and provide clients a wide range of scaled complimentary services across global media, content, and digital transformation solutions. As part of the partnership, Serviceplan Group and its clients will be able to leverage Stagwell’s impressive portfolio of cutting-edge SaaS digital marketing products, including Koalifyed, CUE, PRophet, and Harris Brand Platform. Stagwell’s cooperation with Mediaplus provides access to the largest independent buying network in Europe and a unique portfolio of AI-based media planning tools and instruments.

“With Serviceplan’s strong capabilities in local markets and the cross-border approach we both take, our globally combined 15,000 team members have exactly the right mix of digital and traditional media capabilities to drive greater results for our clients,” said Deirdre McGlashan, Chief Media Officer, Stagwell. “Intentionally architected as a strengths-based partnership, we remain autonomous entities yet still have a ‘1+1=3’ effect.”

“Today, companies operate transcontinental, so we also have to set up the strategy, planning and buying of media across all borders. With Stagwell, we have found our counterpart as an independent yet internationally active agency network on the other side of the Atlantic. Through the cooperation, we use the synergies from the cultural, geographical and service competencies of our organizations to build a strategic alliance for the benefit of our teams, our industry and our clients,” adds Matthias Brüll, Chief Executive Officer, Mediaplus International.

To ring in the partnership, Stagwell and Serviceplan Group will launch a global thought leadership series with programming covering global market expansion, global media strategies, the trend towards the union of media and creativity and more. Additional details will be announced soon. 

About Stagwell 
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 30+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

About Serviceplan Group 
The Serviceplan Group is Europe’s largest independent, partner-managed agency group. 


Founded over 50 years ago as an advertising agency, Serviceplan quickly developed the concept of the “House of Communication” – to date, Germany’s only fully integrated agency model that combines all modern communication disciplines under one roof, whether brand strategists, creative, media, digital or technology experts, market researchers, PR consultants or sales professionals. With 24 of its own locations the Serviceplan Group is represented in 17 countries worldwide. In addition to the three largest agency brands, Serviceplan, Mediaplus and Plan.Net, the Group includes the market research institute Facit, the realization agency Solutions, and the strategic consultancy agency Serviceplan Consulting. 
https://www.serviceplan.com

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