In a shifting political landscape,

businesses need more than just a crisis plan…

They need a reputation built to last.

Today’s polarized environment presents real challenges, but it also offers an opportunity. Businesses that invest in a durable reputation platform can stay relevant, trusted, and resilient, no matter which way the political winds blow.

Stagwell’s Risk and Reputation Unit can help you navigate the political minefield. For more information, contact us here.

How We Can Help

Brands are losing billions of dollars in these political crises. For much less, the Risk and Reputation Unit will prepare you for political minefields with a multi-pronged approach: an initial audit, layered-on monitoring and if needed, crisis management.

REPUTATION INSIGHTS

Conduct deep-dive audits across key audiences—customers, employees, public policy makers, shareholders—to assess brand perception, societal relevance, and ESG standing.
Analyze political fault lines and regulatory risks in your sector, including candidate positions and likely legislative shifts.
Benchmark your brand’s stance and narrative against competitors, delivering a board-ready playbook for strategic positioning.

PLATFORM DEVELOPMENT

Translate insights into a long-term, values-driven reputation platform built for agility and resilience.
Develop clear, authentic messaging pillars that align business objectives with environmental realities.
Create executive-level narratives and stakeholder frameworks to guide decision-making in high-stakes moments.

INTEGRATED MEDIA STRATEGY

Design and execute proactive integrated media strategy across paid, earned, owned, shared and internal channels to reinforce your platform.
Conduct message and creative stress testing to ensure in polarized environments.
Build a reputation defense playbook and deploy rapid-response capabilities to control the narrative under pressure.

ALWAYS-ON PREDICTIVE MONITORING

Maintain 24/7 monitoring across the traditional and social media landscapes with increased focus around key flashpoints.
Leverage real-time data and scenario planning to anticipate emerging threats and opportunities.
Track brand sentiment and reputation recovery over time to refine strategy and inform leadership.

Risk and Reputation Unit

In the News

In the News, Press Releases, Risk & Reputation

Jan 14, 2025

Americans View Tech Sector and A.I. as Major Economic Drivers and Support the Industry Working with the Incoming Trump Administration

Events, In the News, Press Releases, Risk & Reputation

May 15, 2024

Stagwell (STGW) Releases News Advertising Study Revealing It is Safe for Brands to Advertise Adjacent to Quality News Content Despite Overblown Fears

Groundbreaking 50,000-respondent survey shows ads placed adjacent to stories covering…

Events, In the News, Press Releases, Risk & Reputation

Apr 30, 2024

Stagwell Announces ‘Future of News’ Summit on May 15 Featuring Trailblazing Panelist Discussions and 50,000-Respondent Study Revealing the Importance of Investing in News

"Stories from the Field" newsmaker panel to feature Hannah Beckler…

Stagwell Risk and Reputation Unit's
Point of View

01 01

01

Corporate Crises — and Reputational Recovery — Have Changed

(Mark Penn in Harvard Business Review)

01

Separating Reputation from Brand

NRG

01

Resilience in Reputation

NRG

01

The Myth of Trust

NRG

01

Quantifying the Value of Reputation

NRG

01

The Future of Reputation

NRG

01

Customized Reputation Measurement

NRG

01

POLITICAL SEASON IS IN FULL SWING. BRANDS BEWARE

(Mark Penn in Barron's)

01

How AI Is Becoming Part of Agency Life, with SKDK CEO Doug Thornell

(Doug Thornell in AdExchanger)

01

Inside the DCCC’s behind-the-scenes playbook

(National Journal)

01

Words that Divide

(Axios Communicators)

01

AI Competition and Contentious Politics in 2024

(NASDAQ)

01

ELECTION SEASON "WILL BE FRAUGHT WITH POTENTIAL FLASHPOINTS FOR BRANDS"

(PRovoke Media)

01

PRIDE MEETS PREJUDICE AS AMERICANS' 'POLITICAL BRAINS' TAKE OVER

(Financial Times)

01

MARK PENN ON BUSINESS RISKS IN THE FIRST REPUBLICAN DEBATE

(Bloomberg Businessweek)

01

WITH DESANTIS ON THE SLUMP, DISNEY SEES A LONG CAMPAIGN AHEAD

(New York Times

01

TAKE A POSITION AND STICK TO IT

(Mark Penn on Forbes)

01

LAUNCHING RISK AND REPUTATION UNIT

(Fintech.TV)

01

AXIOS HARRIS POLL 100

(2023 Corporate Reputation Rankings)

01

HOW BIG BUSINESS FELL OUT OF LOVE WITH THE GOP

(Time)

01

HOW BRANDS SHOULD NAVIGATE THE MINEFIELD OF POLITICAL PITFALLS THIS SUMMER

(Ad Age)

01

MARK PENN'S STAGWELL LAUNCHES RISK AND REPUTATION UNIT TO COUNSEL C-SUITE LEADERS

(PR Newswire)

Leadership

Highlights

Top political strategists and experts in financial reputation, crisis communications and consumer insights working together to provide bipartisan perspectives on how to keep your brand out of trouble.

STAGWELL NETWORK LEADERS FROM:

ANOMALY: Creative agency reshaping brands through entrepreneurship and cultural insight
ASSEMBLY: Leading global modern media agency
CRISPIN: Online media and disruptive creative brand agency
SKDK: Left of center strategic advisory at the intersection of press, politics, and policy
SLOANE & COMPANY: Industry-leading financial communications firm
TARGETED VICTORY: Right of center digital-first agency
THE HARRIS POLL: Creative market research & consulting firm

OUR TEAM’S EXPERTISE INCLUDES:

Working on 12 presidential races and 500+ Congressional and state-level races
Raising over $2 billion for candidates on both sides of the aisle
Advising 100+ Fortune 500 companies on reputation and crisis communications
Surveying over 5 million people across the world