In the News
WHAT THE DATA SAY: 60% of Gen Z say social media more negative than positive
By: Ray Day
CONTACT:
We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:
SOCIAL MEDIA REGRETS:
American teenagers are heavy social media users, yet most see more negative than positive in the platforms, according to new Harris Poll research.
- 60% of Gen Z adults spend at least four hours a day on social media.
- 23% are online seven or more hours a day.
- 60% say social media has a negative rather than a positive impact on society.
- 52% say social media has benefited them, yet 29% say it has hurt them personally.
- 82% call social media use “addicting.”
- When asked which platforms they wished were “never invented,” X/Twitter (50%) and TikTok (47%) top the list, followed by Snapchat (43%), Facebook (37%) and Instagram (34%).
- 83% have taken steps to limit social media usage, including: unfollowing or muting an account (42%); deleting a social media app (40%); disabling out-of-app notifications (36%); and disabling in-app notifications (32%).
MILLIONAIRES DON’T FEEL WEALTYHY:
Two thirds of U.S. millionaires do not consider themselves “wealthy,” based on our Harris Poll research with Northwestern Mutual.
- 5 million U.S. individuals have more than $1 million in liquid investable assets, which is 37% of the world’s millionaires.
- Yet only 32% with more than $1 million consider themselves “wealthy.”
- 48% say their financial plans need improving.
- 78% of millionaires consider themselves disciplined financial planners (versus 45% of all Americans).
- 80% of American millionaires say they are self-made, while 11% received their wealth from an inheritance.
HONESTY IS THE BEST BOSS:
Honesty is one of the most prized traits of an effective manager, based on our Harris Poll survey with Express Employment Professionals.
- A third of employed Americans say they are working for a toxic boss.
- 92% of job seekers want honesty from new managers.
- 82% would be more loyal to their company if they could be candid with their manager.
- 69% want to feel comfortable discussing personal issues with managers if they affect work.
- 45% say there are fewer conflicts/disagreements, more accountability (45%) and employee turnover decreases (43%) when employees can be honest.
CONFIDENCE IN GOVERNMENT:
Confidence in the U.S. government has returned to levels from the early years of President Biden’s term, based on our HarrisX survey with the George Washington Graduate School of Political Management
- 48% of Americans say the presidency is working as an institution, up 7 points from last year but down from 53% in 2021.
- 39% say Congress is working as an institution, up 7 points from last year and nearly the same as 40% in 2021.
- Confidence in the Supreme Court remains largely unchanged, with 53% who say it is working as an institution.
- 70% of voters believe bipartisan support is critical for the country, yet 82% say the bipartisan system of governing right now is broken.
- 87% believe U.S. politics has become too much about fighting.
- 77% say differences between the two parties have become so great that bipartisanship on big issues no longer is possible.
HALLOWEEN IS FAVORITE HOLIDAY FOR 1 IN 4:
76% of Americans celebrate Halloween, with 1 in 4 saying Halloween is their favorite holiday, based on our Harris Poll survey with Instacart.
- 50% of Americans plan to eat Halloween candy this year.
- 46% plan to pass out Halloween candy to trick-or-treaters.
- 31% plan to dress up in a costume.
- 33% start getting into the Halloween spirit before October, 38% do so at the beginning to mid-October, and 13% wait until the week of Halloween.
ICYMI
In case you missed it, check out the thought-leadership and happenings around Stagwell making news:
- Stagwell Expands Future of News Initiative to the UK with a September 26 Summit at its EMEA Headquarters
- While curiosity and adoption of AI are rising, skepticism abounds, according to a new Ad Age-Harris Poll
- This Is Why Overscheduling Your Kids’ Activities May Be Ruining Your Relationship
- Predict What’s Possible: PRophet, a Stagwell Company, Leads Discussions on AI at PRSA ICON 2024
- Unlocking the Power of Personalized Banking: Consumer Research Insights
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