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The Future of News

Stagwell

with Linda Yaccarino, The Guardian US and Newsweek

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A thriving news industry is essential—not only to democracy, but also as a powerful platform for marketers and advertisers. Yet concerns about brand safety have caused many to retreat from news content, often based on outdated fears and misinformation. In an era of rapid technological disruption—including the rise of AI and increasing cultural polarization— this panel unites marketers and media experts to challenge assumptions and champion news. We’ll explore how advertisers can re-engage with journalism in ways that uphold brand values, build consumer trust, and deliver real business results.

Building Response Networks Under Tribal Sovereignty

Allison

with Winona Starrlight Burley, Jesse Big Crow, Thomas LaPaz, and Partnership with Native Americans

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As “domestic dependent nations” under The Constitution, tribes are granted the right to their own court systems and governing bodies and the responsibility of coordinating disaster response with local, state and government agencies. This Native-led conversation will illuminate how tribes self-educate and build disaster response networks and the ways external forces like federal funding and the intensifying climate situation are impacting tribes’ emergency response planning and procedures.

Forks and Facts: Navigating Food and Wellness Information

Allison

With Dr. Trisha Pasricha, Halle Tecco, Glucose Goddess and Dexcom

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From the White House to social media — artificial ingredients, food dyes and labels dominate today’s nutrition debates. In the age of information overload, discerning the facts from fiction in food and wellness has become more contentious and polarizing than ever. Panelists across digital health, medicine, academia and marketing will discuss the ongoing culture war, explore ways to combat misinformation through real-life experiences and the latest tools, and offer ideas on how to support one another on their health journey.

Priced Out of Play: Tackling the Youth Sports Access Crisis

Allison

with Good Sports, The Gist, and Under Armour

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Youth sports are at a tipping point. While 95% of parents agree sports benefit kids, rising costs are forcing families to make tough decisions. A Harris Poll commissioned by Good Sports shows 75% have considered pulling their child out of a sport, 21% due to cost alone. Nearly 1 in 5 families go into debt to keep their kids on the field. As the model shifts from low-cost recreational leagues to pay-to-play club and travel teams, access gaps are widening. This panel will bring together leaders across the sports world to explore solutions that make sports more equitable and accessible for all.

Taming the Wild West of Prescription Medication Costs

Allison

with GoodRx

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The prescription landscape is reminiscent of the Wild West – chaotic, unregulated, and inhospitable to the average American. In no other industry does a consumer not know the price of something they’re purchasing in advance. But it happens every day at the pharmacy counter. Shrinking insurance coverage, rising out-of-pocket costs, and little pricing visibility leaves consumers feeling like they are in a stickup. This panel will explore how meds are priced in the US, the structural and behavioral changes needed to bring down costs, and why healthcare continues to lag behind other industries.

The Business Case for Protecting LGBTQ+ Mental Health

Allison

with LinkedIn and American Foundation for Suicide Prevention

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In today’s climate, LGBTQ+ mental health is under threat—from discriminatory policies to reduced access to care. For organizations, this is more than a moral issue—it’s a business one. LGBTQ+ patients, employees, and consumers are watching how brands respond. A leading suicide prevention expert and LGBTQ+ advocate will explore how inclusive workplaces can drive impact across employee engagement and health equity. They will discuss the cost of inaction, the power of representation, and the business value of supporting LGBTQ+ mental health—within the workforce and in the communities served.

Revealed: LA28’s Gold Medal Partnership Playbook

Allison

with Lizzi Smith, Bloomberg, and the U.S. Olympic & Paralympic Committee

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Following the 2026 Olympic Games in Milan, the 2028 Summer Olympic Games return to LA for the 1st time in four decades and feature 36 Olympic sports, 800 events, and 15,000 athletes – aiming to be the most accessible, innovative, and culturally relevant US Olympics ever. Learn how this $7B+ event will deliver a new blueprint for the world’s largest global sporting event. We will discuss strategies behind US Olympic partnerships, support of Team USA and nuances involved in connecting a divisive world in a space where celebration and positivity triumph in the face of ongoing global conflict.

You Can’t Create Cultural Relevance Without Community

Allison

with Marcus Collins, Spouts Farmers Market, and e.l.f. Beauty

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For marketers, being part of culture is no longer optional. As community-led discovery overtakes search monoculture, smart brands recognize that communities don’t want sponsors; they want neighbors. 65% of consumers say they’re more loyal to brands that foster meaningful connections. This panel explores the difference between relevance and rejection and demonstrates how showing up with humility, consistency, and value turns audiences into collaborators, unlocking cultural traction that drives lasting loyalty.

Inside the Most Tech-Driven World Cup Ever​

Assembly

with Lenovo and The Harris Poll

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Make ‘Em Laugh or Lose ‘Em: The New Rules of Joy in Media

Assembly

with Trey Kennedy, iHeartmedia and Meta

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Let’s be honest—most branded content is easy to scroll past. But the stuff that makes you laugh? You send it to your group chat, quote it, share it, remember it. That’s the power of joy. In a media world full of noise, the brands winning today aren’t just loud—they’re fun. This panel brings together cultural creators and brand leaders who know how to turn laughs into loyalty. We’ll get real about what it takes to be funny on purpose (and not get canceled), how to bake humor into brand DNA, and why joy is actually a killer business strategy.

The Intelligence Behind Main Street​

Assembly

with Lenovo

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The future of small business isn’t small—it’s smart. This panel explores how AI is reshaping local business with real impact, not lofty promises. Lenovo’s Evolve Small campaign equips small businesses across North America with access, visibility, and technology. Hear from innovators using AI to close the digital divide, strengthen community connection, and build an inclusive economy. It’s not about replacing people—it’s about empowering them to grow and lead.

Solving Inequities through Investment in Women’s Sports

GALE

with Kathrine Switzer and MilkPEP 

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When Kathrine Switzer became the first woman to run the Boston Marathon in 1967, a race official tried to stop her. That level of inequity has eroded with time, but the representation gap in sports remains. It has started to dwindle in past years, thanks in part to major brands drawing attention – and dollars – to women’s sports. See how brands can help create a more inclusive sport culture through authentic partnerships, like MilkPEP’s Every Women’s Marathon. Gain actionable insights into how to create a lasting cultural impact by challenging inequity in women’s sports.

Bridging the Dad Gap: Fatherhood on Screen and in Real Life

National Research Group (NRG)

with American Institute for Boys and Men

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From sitcom and superhero father figures to viral TikToks, cultural portrayals of fatherhood have long shaped how society sees dads—and how dads see themselves. But do these on-screen fathers match dads’ lived realities? Drawing from research by NRG and the American Institute for Boys and Men, this session explores the evolving narrative of fatherhood, the disconnect between fiction and reality, and the role of media in helping dads navigate parenting. We’ll shed light on the stories that feel authentic to today’s dads and unpack the implications for marketers, creators, and policymakers.

Creators vs. Viewers: The Great Disconnect

National Research Group (NRG)

with TikTok and Disney/ESPN Media Networks

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Today’s creators often approach content with a mission: build community, share similar values, or create meaningful emotional impact. But most viewers? They just want to be entertained. This session explores the growing disconnect between audience expectations and creator intentions, and asks whether platforms should offer better analytics to help creators stay attuned, or build purpose-driven tools that support passion over performance. What happens when “just for fun” meets “something deeper”?

How Anime Became a Worldwide Cultural Force

 National Research Group (NRG)

with Crunchyroll

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Anime isn’t niche; it’s the fastest-growing global fandom in entertainment. Among Gen Z, 54% say they “like” or “love” it, placing anime’s cultural relevance alongside major sports and global icons. Its emotional power runs deep: 48% of fans have had a crush on a character, showing anime’s ability to build emotional worlds and deep connections. For Gen Z, it’s identity and community; for Gen X, nostalgia. With leaders from Crunchyroll, Twitch, and anime community voice Lena Lemon joining us, this panel explores anime’s rise and future.

Death of the Rebrand – Why Identity is Perpetually Evolving

SKDK

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Rebrands used to be big unveilings—a new logo, a new direction, a new look. Today, brand identity has become iterative, emergent, and always in motion. Driven by real-time cultural shifts, platform trends, and customer feedback, the idea of “locking in” a brand is outdated. In this session, we’ll explore how to design brand identities that flex without breaking—and what it means to lead a brand in a world that punishes static positioning.

The Future of Trust: Navigating Politics & Misinformation

SKDK

with Abby Livingston and Hypatia Labs

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In a world where misinformation spreads faster than facts, how do we navigate a political landscape and build meaningful trust at times shaped by illusion? This panel unpacks the rise of fake narratives, AI-driven distortions, and performative politics — and explores how truth, trust, and democracy can survive in a post-truth era. Join experts from media, tech, and communications as they chart a path through the noise.

Wired for Change: How AI Is Supercharging Renewable Energy

SKDK

with Pattern Energy, Knobloch Energy, and Crux

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The transition to renewable energy systems presents unprecedented challenges for power system reliability and financial stability during the integration of clean energy sources. AI technology transforms the ability of utilities and investors, and technologists to predict renewable energy output while maintaining grid stability and securing funding for advanced energy infrastructure. The panel unites experts from the technology and finance sectors with industry professionals and policymakers to examine AI’s practical effects on future energy systems.

The Consumer’s Guide to Beating the Bots

with Groundwork Collaborative, American Economic Liberties Project, Business Insider and UC Berkeley Law School

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Corporations are weaponizing your personal data to inflate prices, suppress wages, and undermine transparency and basic fairness. This panel will expose how a convergence of corporate power and new technology has created a dizzying array of deceptive pricing practices. From surveillance pricing on airfares to algorithmic price fixing by landlords, companies are leveraging troves of consumer data to rip off customers. Our panelists will share how they have successfully defeated some of these nefarious practices and what policymakers, regulators, and consumers can do to fight back.