Thought Leadership

The Well Spike Lee, Carmelo Anthony, and More Speak at SPORT BEACH



What drew more than 5,000 people to SPORT BEACH at Cannes LIONS? Some of the top marketing and business minds on the planet. And, of course, the athletes. They played flag football on the sand, connected with brands over cocktails, and, most importantly, spoke their minds. From NBPA President CJ McCollum on player empowerment to Sue Bird on life after the WNBA, the main stage at SPORT BEACH was a place where major sports figures felt free to talk about more than wins and losses.

 They explored their roles as brands, entrepreneurs, investors, role models, and so much more. Below, check out interviews with film icon and Knicks superfan Spike Lee, and sports legends Maria Sharapova, Carmelo Anthony, and Alan Shearer. You can find all of Stagwell’s Cannes LIONS 2023 coverage on YouTube, LinkedIn, and Instagram.  

– Beth Sidhu, Chief Brand and Communications Officer

How Spike Lee Helped Make Air Jordan One of the Coolest Sneaker Brands on Earth

The one and only Spike Lee talked about his relationship with Nike and Michael Jordan, what Denzel Washington taught him about creativity, and his biggest regret as an investor. (Hint: It involves Crocs.) Watch the clip.

Maria Sharapova on Her ‘Crazy Journey’ to Tennis and Business Success

Tennis legend Maria Sharapova spoke about what she’s learned from investing in Moncler, her relationship with fans, and her advice to athletes: “equity is ownership.” Watch the clip

Carmelo Anthony Will Never Play Pickleball (But He Would Invest)

Future Hall of Famer Carmelo Anthony broke down how he chooses business opportunities, the importance of travel, and how went from a wine novice to launching his own wine brand. Watch the clip

Alan Shearer on How Lionel Messi Could Transform Major League Soccer

Soccer star Alan Shearer talked about how money has changed the Premier League, his experience at the World Cup in Qatar, and how social media has changed being an athlete. Watch the clip



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