The Well: LEGO, Lenovo, Minnesota Twins, and Infinite Reality on Tapping Into the Power of Brand Fandom
SIGN UP FOR OUR INSIGHTS BLASTS
Brand fandom is driving the transformation of marketing. And marketers can’t move fast enough to maximize the potential of community engagement to drive long-term loyalty. Hear how leaders from LEGO, Lenovo, and Infinite Reality are using everything from immersive technologies to branded entertainment to engage with their brand fans. Catch their insights below and visit YouTube to see all of our Content Studio interviews with C-Suite leaders.
– Alexis Williams, Chief Brand Officer, NA
LEGO: Branded Entertainment and Brand Fandom Go Hand in Hand
LEGO Creative Director James Gregson shared his team’s playbook for using brand entertainment content like “The LEGO Movie” to drive long-term brand fandom with Rescout’s Ivan Kayser. Watch the clip.
Lenovo and Infinite Reality: What Is the Most Important Driver of Fandom?
National Research Group’s Jay Kaufman interviews Infinite Reality CMO Hope Frank, Lenovo CMO Gerald Youngblood, NRG CMO Grady Miller and Brand Performance Network’s Shannon Pruitt after their SXSW Session “The Anatomy of a Fan.” Watch the clip
Minnesota Twins: Fan Insights Fuel Better Experiences
Technology is giving sports teams and sports marketers insights into fan behavior that they’ve never had before. Chris Iles, Sr. Director, Innovation and Growth at the Minnesota Twins, caught up with Stagwell at SXSW to chat about how teams like Twins are integrating tech innovation to reach a new generation of fans. Watch the Clip.
Augmented Reality, In the News, Tech, Thought Leadership
Apr 10, 2023
The Well: The Immersion ImperativeUnited Masters, Napster, AFROPUNK and more discuss how the consumer…
Talent & Awards
Apr 06, 2023
Vote for Stagwell’s 2023 Webby Nominees9 Stagwell agencies have been recognized by the prestigious Webby…
SXSW, Thought Leadership
Mar 28, 2023