CONTACT

hello@stagwellglobal.com

SIGN UP FOR OUR INSIGHTS BLASTS

SPORTS BETTING, MEET CHATGPT: HARNESSING AI FOR PERSONAS

Tipico, a European sports betting giant, had built a commanding presence in Europe and entered the year with its sights on the nascent, complex, and crowded US sports betting market. To help Tipico break through, Code and Theory tapped into ChatGPT to create a living persona using first-party app data, desk research and audience interviews. This effectively trained ChatGPT on four personas that the team could now have conversations with. See how the resulting campaign claimed 32% share of voice in the Ohio market and beat every benchmark.

GETTING YOUR FIRST-PARTY DATA HOUSE IN ORDER 

If AI feels like magic tech that’s impossible to understand, you aren’t alone. Code and Theory’s CTO David DiCamillo reminds us that AI is just “data that is normalized, packaged, and comprehensible to a computer.” So, to get the most out of the tech, you first need to infuse a bit of data science into your organization. Read his advice on how to get started here.

WHY THE TRADITIONAL APPROACH TO AUDIENCE DEVELOPMENT NO LONGER CUTS IT…BY ITSELF

AI can turbocharge audience segmentation, personalization, and engagement efforts. Don’t believe us? Stagwell Marketing Cloud has drafted a handy playbook for how AI can help marketers build better audiences. Get smart on the tactics here.

STAGWELL AT ADVERTISING WEEK NEW YORK

We’re bringing the biggest debate in marketing today about artificial intelligence’s future to life at Advertising Week New York on the “Great Minds” mainstage this October. Want to connect with our AI experts on the ground? Explore our panels and sign up for our exclusive cocktail party.