CES
The Stagwell Tech Effect: CES 2023 Predictions
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Headed to CES 2023? Before you board for Vegas, get smart with our top predictions for the technology and trends that will dominate the show and impact marketing transformation for the upcoming year. Stagwell will be on the ground sharing our vision for transforming marketing through impactful technology. Reach out if you’d like to connect.
ADS HERE, DATA EVERYWHERE
Expect every piece of consumer technology that debuts this year to (eventually) double as a marketing or media platform. Devices will continue to get smarter – and better at data collection. And new AR/VR layers will only multiply the potential ways for brands to show up in consumers’ lives.
Watch This Space: Plug into Thursday’s C-Space Keynote with Delta, Netflix, Instacart, Epic Games, and more: “Building Connection & Community in a Non-Stop World.”
Get Smart on Impact: Every Company is Now a Digital Marketing Company – Whether it Wants to Be Or Not
GENERATIVE A.I. IS THE DARLING OF THE SHOW
Expect every piece of consumer technology that debuts this year to (eventually) double as a marketing or media platform. Devices will continue to get smarter – and better at data collection. And new AR/VR layers will only multiply the potential ways for brands to show up in consumers’ lives.
Watch This Space: Plug into Thursday’s C-Space Keynote with Delta, Netflix, Instacart, Epic Games, and more: “Building Connection & Community in a Non-Stop World.”
Get Smart on Impact: Every Company is Now a Digital Marketing Company – Whether it Wants to Be Or Not
EXITING OUR “TECH AS ENTERTAINMENT” ERA
Expect every piece of consumer technology that debuts this year to (eventually) double as a marketing or media platform. Devices will continue to get smarter – and better at data collection. And new AR/VR layers will only multiply the potential ways for brands to show up in consumers’ lives.
Watch This Space: Plug into Thursday’s C-Space Keynote with Delta, Netflix, Instacart, Epic Games, and more: “Building Connection & Community in a Non-Stop World.”
Get Smart on Impact: Every Company is Now a Digital Marketing Company – Whether it Wants to Be Or Not
🤖 Category Transformations
We’re watching these sessions for vertical-transforming announcements at CES. Check back with us in a week for our POVs on their news:
- Automotive: Connected Mobility and the New Automotive Customer Experience
- Travel & Hospitality: Top Trends in Travel
- Media & Entertainment: Advertising’s New Normal: Unifying Streaming, Retail, and Identity in 2023
- Retail: AR and VR Go Shopping
- Healthcare: Data in the Age of Public Health Emergencies
Coming Soon: CES Content Studio
As thousands descend on Las Vegas for CES, Stagwell’s Content Studio returns to deliver behind-the-scenes interviews with business leaders across electronics, food and drink, luxury goods, media, sports, tourism and more. Hear from them on the trends and transformations they’re tracking at CES. Follow our LinkedIn and YouTube to keep up with the series as it publishes during CES.
Reach out at ces2023@stagwellglobal.com if you are an executive that would like an interview.
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