New Partnership Gives Harris Poll Clients Access to PRophet’s AI-Driven PR Software to Inform Survey Design and Maximize Press Coverage of Research Results
NEW YORK – June 15, 2022 – PRophet, the first-ever AI-driven PR pitch platform built by and for PR professionals that predicts media interest and sentiment, today announced a partnership with leading global market research and consulting firm, The Harris Poll, that will maximize results for Harris clients and provide access to PRophet’s innovative platform. Both firms sit within Stagwell (NASDAQ: STGW), the challenger network built to transform marketing.
Through this partnership, Harris Poll clients will receive access to the innovative PRophet software platform to test the “mediability” of their research before conducting survey field work, to confirm the data they seek will in fact be of interest to journalists. Upon survey completion, Harris clients can then use PRophet’s machine learning and natural language processing technology to test the news angle of their poll to identify the journalists most likely to cover their story and predict how positively they’d write about the results.
“For nearly two years, PRophet’s focus has remained exclusively on improving the earned media performance of PR professionals. We do this by making teams smarter and more performative, slashing countless hours that brands and agency teams spend on mindless tasks such as media list building and patchwork PR pitch guessing games,” said Aaron Kwittken, founder and CEO, PRophet. “We are thrilled to now bring our predictive technology to support the construction and execution of the critical research completed by those same brands and agencies in conjunction with the highly acclaimed, global research leader, The Harris Poll.”
Clients of The Harris Poll will receive and maintain access to the PRophet platform through completion of the marketing efforts around the poll’s results. Clients will then have the option to extend their access to the platform via PRophet’s monthly pay-as-you-go subscription or through an enterprise subscription available to brands and agencies.
“PRophet is a first-class PR performance platform that will help our clients optimize the design of their thought leadership surveys and improve internal media strategies that lead to even greater performance of their PR campaigns,” said Erica Parker, Managing Director of the Media Communications Research Practice at The Harris Poll. “Journalist interest will always be an essential part of every thought leadership project, as it bridges the critical gap between content owner and visibility among critical stakeholders, including the public. Our partnership with PRophet will lead to even more compelling surveys for our clients while helping them perfect their media outreach.”
PRophet is part of the Stagwell Marketing Cloud, a suite of technology products that support in-house marketing transformation for modern businesses. To learn more about PRophet, please visit www.prprophet.ai or email email@example.com to schedule a demo. Learn how Harris’ Media Communications Research Practice can help you own and tell your story in our constantly evolving media landscape at theharrispoll.com/solutions/harris-custom-research. For more information on the Stagwell Marketing Cloud, reach out to firstname.lastname@example.org.
PRophet is the first-ever A.I.-driven data-as-a-service (DaaS) platform designed by and for the PR community. The platform helps earned media professionals use data to land more media placements by analyzing past stories to predict future media interest and sentiment using natural language processing and machine learning. Founded by PR and marketing industry thought leader and entrepreneur Aaron Kwittken, and launched in 2020, PRophet is part the Stagwell Marketing Cloud. It’s available to agencies, brands and individuals through an enterprise license or a monthly pay-as-you-go plan. To learn more, visit prprophet.ai.
About The Harris Poll
The Harris Poll is one of the longest-running surveys in the U.S., tracking public opinion, motivations, and social sentiment since 1963. The Media Communications Research Practice supports the full scope of clients’ data-driven communications strategy, including paid, earned, social and owned media. Whether the goal is to own and tell their own story through thought leadership research, to measure what the public thinks or knows through public opinion polling, or to influence the policy and legislative agenda by taking a public affairs lens, our consultants guide the research and analysis process, from discovering a unique space a client can own through supporting the full range of outreach activities.
About Stagwell Inc.
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 12,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Jun 09, 2022
Events, Press Releases, Thought Leadership
Jun 07, 2022
Proven digital executives from Hudson MX, Uber, and Stagwell to architect business transformation solutions for in-house marketers
New York, New York – February 2, 2022 – Stagwell (NASDAQ:STGW), the challenger network built to transform marketing, today welcomed three senior executives to lead, develop, and grow products within the Stagwell Marketing Cloud (SMC): Abe Geiger, Chief Product Officer; Elspeth Paige Rollert, Chief Marketing Officer; and Matt Lochner, Managing Director.
The team of proven digital product and marketing leaders will drive SaaS and DaaS innovation for the Stagwell Marketing Cloud, a suite of technology products that supports in-house marketing transformation for modern businesses. The team will incubate new products and growing the existing suite of solutions, which currently spans influencer marketing, audience segmentation, public relations, immersive experiences and brand insights by levering AI, ML and AR.
“With the arrival of Abe, Elspeth, and Matt, the Stagwell Marketing Cloud is in “liftoff” mode. We’re accelerating Stagwell’s focus on product innovation to meet the CMOs’ need for in-house marketing stack solutions,” said Mark Penn, Chairman and CEO, Stagwell. “Whether clients desire a best-in-class integrated marketing team at one of our agencies or a product solution for in-house teams, Stagwell is able to offer the full range of creation and execution services modern marketers need.”
“Today’s brands are facing some of the most exciting technology and product challenges of our time, from the need to scale deep A.I. solutions across global enterprises to new frontiers in mixed-reality, digital content, and the metaverse,” said Geiger. “I’m thrilled to join a network committed to the challenger mindset and pushing innovation across the new disciplines of digital marketing.”
Geiger arrives at Stagwell from Hudson MX, an advertising technology business that provides cloud-based media buying and media accounting solutions. Prior to HudsonMX, Geiger served as VP of Product Development at Legal Shield, and was the Founder and CEO of Shake, a mobile-first legal product for consumers and SMBs.
Rollert previously served as Global Head of Partnership Marketing for Uber, where she provided strategic leadership and global coordination across Uber’s portfolio of brands, including Uber Eats. Prior to that, she held product and analyst roles at Microsoft and Penn Schoen Berland.
Lochner is returning to Stagwell from Harvard University, where he is completing his Juris Doctor. Previously, he served as Vice President, M&A at the Stagwell Group and worked on over twenty of Stagwell’s acquisitions.
The trio joins a slate of recent senior hires at Stagwell across core central departments, including Chief People Officer Stephanie Howley, Chief Technology Officer Merrill Raman, and internal executive promotions across Stagwell’s Brand, Growth, Global Client Services, and Global Recruitment teams.
Stagwell debuted the latest product in the SMC at CES 2022: ARound, a tool helping venues and brands scale AR experiences for live events and retail. To learn more about the SMC, visit stagwellglobal.com.
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
NEW YORK, Jan. 31, 2022 /PRNewswire/ — Today, Stagwell’s (NASDAQ: STGW) PRophet, the first-ever A.I.-driven data-as-a-service (DaaS) platform that predicts earned media interest, sentiment and spread before a story is pitched, released a pay-as-you-go subscription option, providing new individual users immediate access to the platform without hassle and delays of traditional, lengthy corporate purchasing processes. PRophet is a product in the Stagwell Marketing Cloud, a suite of modern business transformation solutions for in-house marketers.
This new pay-as-you-go subscription option is among the first of its kind in an industry plagued by overly expensive, archaic pricing structures that often require long-term commitments. PRophet, which launched the second generation of its platform earlier this month, provides its users access to a smart dataset of more than 100,000 verified journalists from high-authority sources and millions of podcasts.
“It’s all about optionality. Many comms-tech companies require enterprises and agencies to commit to long-term contractual agreements that can get delayed due to the permissions approval process requiring sign-off by executives far removed from the end users who understand the value and urgency of access to platforms like PRophet,” said Aaron Kwittken, Founder/CEO of PRophet. “PRophet’s new pay-as-you-go model removes the middlemen, or any need for a drawn-out financial courtship, offering PR pros throughout the organization, agencies and brands alike, a just-in-time solution to overcome their pressing earned media obstacles. They can skip having to beg their finance or procurement department for an enterprise agreement, and just be able to expense PRophet on a monthly basis instead.”
Through the new pay-as-you-go model, individuals will be able to complete the monthly transaction online using a credit card or through their Venmo account. PRophet is the first company of its kind to process user subscriptions via the secure, modern, mobile payment service.
“Through numerous demos, we’ve heard from PR professionals, representing brands and agencies of all sizes, who ask for a payment option that lessens the upfront financial burden that is so often present in traditional pricing structures,” said Andrew Meranus, Executive Vice President of Revenue for PRophet. “We’re proud to be among the first in our industry to offer an option that allows anyone, including small startups and individual account executives at global PR agencies, the means to gain fast access to the smartest earned media software in the industry.”
For agency and brand representatives seeking a new answer to their earned media dilemma, contact Andrew Meranus or Elizabeth Finch to receive a detailed summary of the PRophet pay-as-you-go subscription model. For more information about the PRophet platform, please visit www.prprophet.ai.
PRophet is the first-ever A.I.-driven data-as-a-service (DaaS) platform designed by and for the PR community that samples past stories to better predict future media interest, sentiment, and spread through natural language processing and machine learning. PRophet is owned by Stagwell Inc., and was founded by marketing industry thought leader and entrepreneur Aaron Kwittken alongside former political strategist, technologist, and author Mark Penn, Chairman and CEO of Stagwell Inc. To learn more, visit www.prprophet.ai.