45% OF VOTERS SAY THEIR PERSONAL FINANCIAL SITUATION IS WORSENING, A 5-POINT INCREASE FROM LAST MONTH, AND 71% THINK INFLATION IS ABOVE 3 PERCENT
76% OF VOTERS THINK THE U.S. IS WINNING THE WAR ON IRAN AND THREE IN FIVE VOTERS SAY IRAN IS A NATIONAL SECURITY THREAT
51% SUPPORT U.S.-ISRAEL AIRSTRIKES ON THE IRANIAN REGIME AND 54% SAY THE CAMPAIGN IS JUSTIFIED
SUPPORT FOR THE AIRSTRIKES IS SPLIT ALONG PARTISAN LINES WITH 79% OF REPUBLICANS – INCLUDING 87% OF SELF-IDENTIFIED MAGA VOTERS AND 80% OF TRUMP 2024 VOTERS – SUPPORTING IT; WHILE ONLY 46% OF INDEPENDENTS AND 26% OF DEMOCRATS HAVE FAVORABLE VIEWS
65% OF VOTERS OPPOSE THE DHS SHUTDOWN
MAJORITY SUPPORT THE SAVE AMERICA ACT AND 59% SAY IT SHOULD BE PASSED BEFORE THE MIDTERM ELECTIONS
CONGRESSIONAL HORSERACE REMAINS TIGHT AT 51-49 WITH DEMOCRATS HOLDING A 2-POINT LEAD
NEW YORK, NY and CAMBRIDGE, MA / ACCESS Newswire / March 30, 2026 Stagwell (NASDAQ:STGW) today released the results of the March Harvard CAPS / Harris poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX.
President Donald Trump’s job approval rating has dropped three points to 43%, with slight decreases across all policy areas. His job approval is highest on fighting crime in America’s cities (47%), returning America to its values (47%), and immigration (46%); and lowest on handling inflation (39%) and the economy (40%). This month’s poll also covered public opinion on the airstrikes on the Iranian regime, overall economy, midterms, DHS shutdown, voter ID requirements, and Cuba. Download the key results here.
“Trump shows a small decline given the twin events of the Iran War and the DHS shutdown, and the Congressional race remains tight,” said Mark Penn, Co-Director of the Harvard CAPS/ Harris poll and Stagwell Chairman and CEO. “Gas price increases are likely behind the decline, but such declines are likely temporary if the war goes as planned. Support for the war is split along partisan lines but there are no questions in voter minds about the evil intentions of Iranian regime.”
VIEWS ON THE COUNTRY AND ECONOMY WORSEN
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35% of voters say the country is on the right track (-3 pts., Feb. 2026). 32% say the economy is on the right track (-6).
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45% of voters say their personal financial situation is getting worse (+5), including 43%, a plurality, of likely midterm voters.
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The Republican Party approval rating is at 44% (-4), while the Democratic Party approval rating is at 43% (-2). Congressional approval is at 30% (-4).
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Inflation and immigration continue to be the nation’s top two most important issues today, according to voters, with healthcare decreasing (-5) and terrorism/national security increasing (+8) in salience this month.
PERCEPTIONS OF HIGH INFLATION AND SHRINKING GDP RISE
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62% of voters say the current state of the economy is due to the Trump administration over Biden (Democrats: 83%; Republicans: 38%; Independents: 66%).
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53% of voters say the economy is worse today than it was under Biden (+5 pts., Feb. 2026).
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59% of voters think the economy is shrinking (+7). 71% believe inflation is above 3 percent a year right now (+9), including a majority across political parties.
MOST TRUMP POLICIES CONTINUE TO SEE MAJORITY SUPPORT
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The majority of key Trump policies continue to see majority support. His most popular policies are lowering prescription drug prices (85% support), deporting illegal immigrants who have committed crimes (77%), eliminating fraud in government expenditures (75%), and capping credit card interest rates at 10% for one year (70%).
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Trump’s least popular policies include Medicaid cost cuts (44%), hiring additional ICE agents to conduct immigration raids (45%), and scaling back participation in international organizations (45%).
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74% of voters say it is in the U.S.’ interests to stop Iran from obtaining a nuclear weapon, including a majority across political parties. 52% oppose Trump’s handling of the Iran conflict so far.
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48% of voters, a plurality, say Trump is doing a worse than expected as president (+4).
VOTERS SEE WIDE POLICY DIFFERENCES BETWEEN PARTIES ON IRAN, VOTER ID REQUIREMENTS, AND IMMIGRATION
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82% of voters say Democrats are against the war on Iran, while 78% say Republicans are for it.
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60% of voters say Democrats are against voter ID requirements (Democrats: 46%; Republicans: 76%; Independents: 58%), while 84% say Republicans are for them.
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56% of voters say Democrats stand for open borders, including a majority across political parties.
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52% of voters say Democrats are for deporting violent criminals here illegally, while 79% say the same of Republicans.
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60% of voters say special prosecutors under the Biden administration obtaining phone records on members of Congress was inappropriate, and 55% view it as spying by the Democrats. 65% of voters believe the prosecutor should go to jail.
MAJORITY OF VOTERS PLANNING TO VOTE IN 2026 MIDTERMS AND ARE THINKING OF 2028
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73% say they will definitely or probably vote in the 2026 Congressional midterm elections (Definitely: Democrats: 62%; Republicans: 62%; Independents: 42%).
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51% of voters say they would vote for a Democrat if the congressional election were held today. The lead widens to 4 points among likely midterm voters.
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67% of voters have given thought to the 2028 presidential election, including a majority across political parties.
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Kamala Harris (41%) and J.D. Vance (42%) are the favored candidates for president among voters from their respective parties.
DHS SHUTDOWN IS UNPOPULAR; VOTERS WANT FUNDING FOR TSA AND ACCOUNTABILITY MEASURES
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65% of voters oppose the shutdown of the Department of Homeland Security (DHS), including a majority across political parties. 53% blame the Republicans.
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64% of voters support funding non-immigration portions of DHS like the TSA, including a majority across political parties.
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69% of voters support funding DHS with $100 million for agent body cameras and audits.
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60% of voters would prefer to not provide any more funding to ICE unless it changes operations. 52% say the DHS shutdown by Democrats was a justified response to ICE actions (Democrats: 73%; Republicans: 33%; Independents: 50%).
CONTINUED SUPPORT FOR THE SAVE AMERICA ACT WITH A MAJORITY IN FAVOR OF PASSING IT BEFORE NOVEMBER MIDTERMS
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68% of voters support the proposed SAVE America Act, and 56% agree the Act is a commonsense way to stop election fraud (-4). 62% of voters believe there is at least some voter fraud in U.S. elections.
-
The majority of voters continue to support the specific requirements of the Act, including proof of citizenship (74%), voter ID (81%), states removing non-citizens from voter rolls (80%), and states sharing redacted voting rolls with the DHS (58%).
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56% of voters believe stricter voter ID requirements are neutral with no benefit to either political party, including a plurality across political parties. 52% believe politicians who support the SAVE America Act are actually concerned about voter fraud (+3).
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59% of voters are for passing the SAVE America Act into law before the midterm elections in November. 39%, a plurality, say they are more likely to support someone running for office who supports the Act.
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77% of voters say there should be a national law to require counting ballots within 24 hours of Election Day, including a majority across political parties.
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50% of voters support mail voting (-4), and 68% support early voting.
VOTERS SAY AIRSTRIKES ARE JUSTIFIED AND IRAN IS A NATIONAL SECURITY THREAT TO THE U.S.
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54% of voters think U.S. airstrikes on Iran are justified and a majority agree with all tested justifications, with the killing of thousands of unarmed citizen protestors (63%), global terror cells (62%), and Iranian missiles and drones against civilians in neighboring countries (62%) convincing the most voters, including a majority across political parties.
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63% of voters say the U.S. should support regime change in Iran, including a majority across political parties. 54% believe U.S. military airstrikes will be successful in leading such a change.
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62% of voters say Iran is a national security threat to the U.S., and 67% believe it has been a leading source of instability, terrorism, and war in the Middle East.
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51% of voters support the US-Israeli airstrikes (Democrats: 26%; Republicans: 79% (MAGA voters: 87%; Trump 2024 voters: 80%); Independents: 46%).
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76% of voters believe the U.S. is winning the war on Iran right now, including a majority across political parties and age groups.
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57% of voters support a diplomatic agreement that ends military fighting but would leave the current Iranian regime in place.
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53% of voters oppose having a small contingent of U.S. troops on the ground in Iran.
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After reading information on the Iranian regime and nuclear weapons program, 56% of voters support U.S. airstrikes on Iran (+5 from pre-messaging).
MAJORITY OF VOTERS OPPOSE CURRENT REGIME IN CUBA BUT DON’T WANT U.S. TO INTERVENE DIRECTLY
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74% of voters oppose the regime in Cuba. 60% believe the people who run Cuba do not have the support of their people, including a majority across political parties.
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53% of voters oppose the U.S. playing a more active role in pressuring reform in Cuba, and 57% oppose political or military intervention.
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The plurality of voters say the U.S. should pursue diplomatic negotiations (27%) and provide humanitarian aid to the Cuban people (26%).
The March Harvard CAPS / Harris poll survey was conducted online within the United States on March 25-26, 2026, among 2,009 registered voters by The Harris Poll and HarrisX. Follow the Harvard CAPS / Harris poll podcast at https://www.markpennpolls.com/ or on iHeart Radio, Apple Podcasts, Spotify, and other podcast platforms.
About The Harris Poll & HarrisX
The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations, and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.
HarrisX is a technology-driven market research and data analytics company that conducts multi-method research in the U.S. and over 40 countries around the world on behalf of Fortune 100 companies, public policy institutions, global leaders, NGOs and philanthropic organizations. HarrisX was the most accurate pollster of the 2020 U.S. presidential election.
About the Harvard Center for American Political Studies
The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of U.S. politics. Governed by a group of political scientists, sociologists, historians, and economists within the Faculty of Arts and Sciences at Harvard University, CAPS drives discussion, research, public outreach, and pedagogy about all aspects of U.S. politics. CAPS encourages cutting-edge research using a variety of methodologies, including historical analysis, social surveys, and formal mathematical modeling, and it often cooperates with other Harvard centers to support research training and encourage cross-national research about the United States in comparative and global contexts. More information at https://caps.gov.harvard.edu/.
Contact:
Carrie Hsu
pr@stagwellglobal.com
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NEW YORK, April 23, 2025 /PRNewswire/ — HUNTER, a leading Stagwell (NASDAQ: STGW) marketing communications agency, today announced the launch of Bobbie, a new influencer and creator marketing solution providing end-to-end influencer marketing services at scale with a friendly human touch.
Bobbie is founded on the belief that by harnessing the storytelling and community-building power of creators, brands can build deeper relationships and make new friends. Proprietary research conducted by Bobbie reinforces that recommendations from friends are the leading source influencing us to act, buy or try something new. The research further demonstrates that nearly half of Gen Z consumers and one in four Millennials think of influencers as friends, highlighting the powerful potential of authentic creator relationships.
Bobbie is built on relationships and powered by data, consumer insights, and AI. The agency offers a new solution for marketers seeking an influencer-focused partner combining seasoned human instincts with the latest technology to identify and engage creators and drive business impact.
Three-quarters of marketers plan to have dedicated influencer marketing budgets in 2025, up from just 37% in 2017*. Over 80% say influencer marketing is essential, yet only 24% have dedicated teams managing these programs**creating a gap between ambition and execution. Bobbie will fill that gap with seasoned influencer marketing teams in New York (HQ), Los Angeles, Chicago, Toronto, Montreal, and London to support client needs across North America and the UK.
The agency provides a leading solution within Stagwell for influencer-first marketing needs and is fully equipped to take on small to large scale influencer assignments including end-to-end influencer marketing campaigns, brand ambassador programs, creator content, affiliate marketing and beyond. HUNTER will continue to offer influencer marketing as a part of the agency’s award-winning, integrated approach including public relations and social-first programming.
The leadership team at Bobbie represents decades of experience in influencer marketing and social and digital media and has an extensive network and unique approach to cultivating creator relationships on behalf of products and services.
Donetta Allen, Chief Influencer Officer at HUNTER, will serve as President of the new full-service solution. “Bobbie, was born from a simple but powerful insight: real connections between people drive the most meaningful brand experiences,” said Allen. “Increasingly, the creators people follow aren’t just content providers, they’re trusted friends who guide purchasing decisions, inspire lifestyle choices, and encourage brand loyalty. At Bobbie, we’ll focus on matching brands with the trusted voices that will communicate messages in a natural, approachable way that does more than reach audiences—we’ll help them build life-long relationships.”
In addition to Allen’s role as President, Monica Caponigro will serve as Managing Director of Bobbie. Caponigro most recently led influencer marketing at Nordstrom after serving as Senior Vice President of Influencer at HUNTER for several years prior.
“As influencer marketing grows its share of the marketing mix, Bobbie is a fresh new solution for clients seeking a partner with specific influencer marketing focus and expertise,” said Gigi García Russo, Chief Transformation Officer at HUNTER. “Donetta and Monica recognized early on that influencers are not a tag-on tactic but a powerful channel to drive tangible business impact. The creator economy has fundamentally changed consumer discovery and behavior, and Bobbie will empower brands to thrive in this relationship-driven marketplace.”
For more information about Bobbie and its services, please visit thebobbieagency.com or follow @thebobbieagency on Instagram, Substack or LinkedIn.
About Bobbie
Bobbie is a new influencer and creator marketing agency providing end-to-end influencer marketing solutions that combine human touch with scalable strategies. Founded on the belief that by harnessing the trust and power of creators, brands can form deeper relationships and friend-like bonds with their customers, Bobbie taps their authentic storytelling abilities to drive consumer action. With offices across North America and Europe, Bobbie is built on relationships and powered by data, consumer insights, AI, and industry-leading talent. Bobbie is a division of HUNTER, a Stagwell agency (NASDAQ: STGW).
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
Contact:
Bobbie
Shanice Graves
shanice@thebobbieagency.com
SOURCE Stagwell Inc.
Challenger marketing services network will report financial results for the three months ended Sept. 30, 2022
NEW YORK – Oct. 7, 2022 – Stagwell, the challenger network built to transform marketing, today announced it will report financial results for the three months ended Sept. 30, 2022, on Thursday, Nov. 3, before market open.
Stagwell will host a webcast to review those results the same day at 8:30 a.m. ET. To register and view the webcast, visit this link.
A replay of the webcast will be available following the event on Stagwell’s investor website: https://www.stagwellglobal.com/investors/
About Stagwell Inc.
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
IR Contact:
Michaela Pewarski
ir@stagwellglobal.com
646-429-1812
PR Contact:
Beth Sidhu
pr@stagwellglobal.com
202-423-4414
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NEW YORK and KUALA LUMPUR, Malaysia, Sept. 1, 2022 — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has expanded its presence in the Asia-Pacific (APAC) region with the opening of its newest global office, Stagwell Malaysia. Stagwell opened its regional headquarters in Singapore in November 2021. Stagwell’s travel content and media brand, Ink, and Assembly, a global omnichannel media agency delivering media and more, will collaborate in the new location.
As part of the office opening, Ink has grown its partnership with Malaysia Airlines to offer sponsorship and advertising opportunities online and offline at the airport, onboard flights, and at home. Ink is actively hiring to support the expansion.
Assembly, which recently won recognition from two of the most prestigious local marketing award bodies, Marketing Excellence Malaysia and MARKies Malaysia, for its leading work in the market across media, will expand its staff to support the growth ambitions of local Malaysian brands and continue to support global businesses in the market.
“As Malaysia celebrates its Independence Day, we are excited to establish our newest global entity in Kuala Lumpur,” said Randy Duax, managing director, Asia-Pacific, Stagwell. “Malaysia’s GDP grew 9% last quarter and e-commerce transactions are expected to grow 25% per year over the next few years. For the kinds of innovative and disruptive clients our network serves and the kind of talent we have in our portfolio, we’re uniquely positioned to amplify brands into, out of, and within Malaysia.”
Stagwell boasts nearly 2,000 employees in the APAC region at agencies including creative network 72andSunny, communications firm Allison+Partners, creative agency Anomaly, global omnichannel media agency Assembly (named the 2021 Media Agency of the Year for Asia-Pacific by The Drum), digital transformation agency Code and Theory, creative collective Forsman & Bodenfors, (named top creative agency in Singapore by Campaign Brief), travel content and media brand INK, multilingual content agency Locaria, path-to-purchase shop MMI Agency, and consumer research agency National Research Group.
In addition, Stagwell’s innovative affiliate network now boasts 70 active and independent agency brands. In APAC, Stagwell’s affiliate partners include Beyond Media Global (Guangzhou, Hong Kong, Sydney, Taipei), creative agency Enormous (Gurgaon, Mumbai), influencer agency Metric Design Studio (Shanghai), and digital and content full-service agency Serviceplan (Kuala Lumpur, Shanghai, Seoul).
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Media Contact:
Sarah Arvizo
pr@stagwellglobal.com
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PEP Group joins Locaria to rapidly extend multilingual media and content production capabilities within Stagwell
NEW YORK and LONDON, July 13, 2022 – Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced the acquisition of PEP Group, an omnichannel content creation and adaptation production company. In response to the explosion in new media channels that require a streamlined and scalable approach to producing multi-market assets, PEP Group will join Locaria, Stagwell’s multilingual content agency, to bolster its media and content production capabilities across its global network.
PEP Group is an established provider of design, creative, production and asset management for leading brands including Kimberly-Clark, Colgate-Palmolive, and Church & Dwight.
Locaria’s digital-first multilingual content offering has resonated with modern international marketers, delivering exceptional year-over-year growth. The agency’s global proposition is built on its deep understanding of local market nuances coupled with digital marketing expertise to ensure content is adapted properly, scaled internationally and optimized for the best performance. PEP Group will enhance Locaria’s ability to offer multi-market post-production, adaptation and asset deployment at scale.
“Locaria has been sending a message to marketers for years that multilingual content and localization can no longer be an afterthought. By acquiring PEP Group, we’re doubling down at Stagwell on scaled content offerings that empower global brands to connect meaningfully with consumers, anywhere,” said Stagwell Chairman and CEO Mark Penn.
“PEP Group’s production leadership and delivery expertise mean we can better partner with advertisers across all aspects of marketing content production, from research and insights through production, to media activation and optimization, delivering even greater value to our clients around the world,” said Locaria CEO Hannes Ben.
PEP Group complements Locaria’s global footprint across EMEA, LATAM and APAC. Headquartered in Kyiv, Ukraine, with offices in Canada and The Netherlands, PEP Group has continued to meet global production demands, with all team members affected by the crisis in Ukraine working from other locations to provide continuity to clients and partners.
“Our manifesto is, ‘There’s not a production problem we cannot solve.’ Now, I’m excited to solidify our offering, grow the team and add value as a complement to Locaria’s omnichannel marketing expertise and extensive global reach,” said PEP Group Founder Mikhail (Misha) Pimenov.
“I’m thrilled to welcome Misha and his expert team to Locaria. By breaking down traditional silos and bringing together production and localization, we can now offer more engaging international content and greater efficiencies,” said Locaria COO Lindsay Hong. “It’s great that we have been able to execute this deal despite the ongoing conflict so that clients can continue to benefit from expert Ukrainian talent.”
Pimenov will stay on at Locaria as EVP – Creative Content.
The acquisition will also enhance Locaria’s proprietary workflow technologies Locate, a cloud-based content delivery platform, and Prism, a dedicated client-review portal.
Terms were not disclosed.
About Locaria
Locaria is a global multilingual content agency which specialises in supporting in-house marketing and ecommerce teams, media agencies and creative production houses. We build linguistic solutions to scale content and campaigns internationally, while carefully balancing efficiency, effectiveness, creativity and quality.
About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 12,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
For Locaria:
Gunilla Huddleston
gunilla.huddleston@locaria.com
For Stagwell:
Beth Sidhu
202-423-4414
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NEW YORK – July 7, 2022 – Stagwell (NASDAQ: STGW) announced today the Company will report financial results for the three months ended June 30, 2022, on Thursday, Aug. 4, before the market open.
Stagwell will host a webcast to review those results the same day at 8:30 a.m. EDT. To register and view the webcast, visit this link.
A replay of the webcast will be available following the event at Stagwell’s website, https://www.stagwellglobal.com/investors/.
About Stagwell Inc.
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 12,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
IR Contact:
Michaela Pewarski
646-429-1812
PR Contact:
Beth Sidhu
202-423-4414
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Cannes Lions Speakers’ Lounge Interview Content Will Be Made Publicly Available Via Stagwell’s Online Channels
NEW YORK and CANNES, France – June 16, 2022 – Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, is gearing up for the in-person return to the Cannes Lions International Festival of Creativity (Cannes Lions) with exclusive programming throughout the festival that will be accessible to anyone, anywhere.
Cannes Speakers’ Lounge Content Studio
As the title sponsor of the Cannes Lions Speakers’ Lounge, Stagwell is producing exclusive interviews in the onsite content studio with some of the most interesting people at the festival, going beyond the main stage to dig deeper into their best stories. More than 20 senior executives will be participating in Speakers’ Lounge interviews from brands including:
- Anheuser-Busch InBev
- Activision
- Albertson’s
- Amazon Ads
- Beam Suntory
- Chipotle
- Chivas Brothers/Pernod Ricard
- Diageo
- EA
- Expedia
- Hulu
- Lenovo
- Marriott
- Mastercard
- Meta
- Qualcomm
- Quest
- Snap Inc.
- Unilever
Stagwell will make the interviews available for viewing throughout the festival for anyone to access, free of charge. Follow Stagwell on YouTube, LinkedIn and the website for a behind-the-scenes pass to the best of Cannes Lions.
“We’ve gathered some of our industry’s most interesting minds together in the Speakers’ Lounge Content Studio to share how they’re transforming marketing for the world’s most notable brands,” said Stagwell Chairman and CEO Mark Penn. “We’re proud to make this exclusive content accessible to anyone, free of charge, via Stagwell’s online channels.”
News organizations that are interested in obtaining this content for redistribution should contact cannescomms@stagwellglobal.com to coordinate.
Stagwell at Cannes Lions
There are over 15 Stagwell agencies attending the festival including 72andSunny, Allison + Partners, Anomaly, Assembly, Code and Theory, Crispin Porter + Bogusky, Colle McVoy, Doner, Forsman & Bodenfors, GALE, Ink, Instrument, MMI Agency, Observatory, Redscout, Veritas, and Wolfgang.
To Connect
If you are a brand executive or journalist interested in participating in Speakers’ Lounge interviews, connecting with Stagwell Chairman and CEO Mark Penn or leaders from the Stagwell agencies, or attending Stagwell’s events, please contact cannescomms@stagwellglobal.com.
About Stagwell Inc.
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 12,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Contact:
Beth Sidhu
beth.sidhu@stagwellglobal.com
202-423-4414
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New Partnership Gives Harris Poll Clients Access to PRophet’s AI-Driven PR Software to Inform Survey Design and Maximize Press Coverage of Research Results
NEW YORK – June 15, 2022 – PRophet, the first-ever AI-driven PR pitch platform built by and for PR professionals that predicts media interest and sentiment, today announced a partnership with leading global market research and consulting firm, The Harris Poll, that will maximize results for Harris clients and provide access to PRophet’s innovative platform. Both firms sit within Stagwell (NASDAQ: STGW), the challenger network built to transform marketing.
Through this partnership, Harris Poll clients will receive access to the innovative PRophet software platform to test the “mediability” of their research before conducting survey field work, to confirm the data they seek will in fact be of interest to journalists. Upon survey completion, Harris clients can then use PRophet’s machine learning and natural language processing technology to test the news angle of their poll to identify the journalists most likely to cover their story and predict how positively they’d write about the results.
“For nearly two years, PRophet’s focus has remained exclusively on improving the earned media performance of PR professionals. We do this by making teams smarter and more performative, slashing countless hours that brands and agency teams spend on mindless tasks such as media list building and patchwork PR pitch guessing games,” said Aaron Kwittken, founder and CEO, PRophet. “We are thrilled to now bring our predictive technology to support the construction and execution of the critical research completed by those same brands and agencies in conjunction with the highly acclaimed, global research leader, The Harris Poll.”
Clients of The Harris Poll will receive and maintain access to the PRophet platform through completion of the marketing efforts around the poll’s results. Clients will then have the option to extend their access to the platform via PRophet’s monthly pay-as-you-go subscription or through an enterprise subscription available to brands and agencies.
“PRophet is a first-class PR performance platform that will help our clients optimize the design of their thought leadership surveys and improve internal media strategies that lead to even greater performance of their PR campaigns,” said Erica Parker, Managing Director of the Media Communications Research Practice at The Harris Poll. “Journalist interest will always be an essential part of every thought leadership project, as it bridges the critical gap between content owner and visibility among critical stakeholders, including the public. Our partnership with PRophet will lead to even more compelling surveys for our clients while helping them perfect their media outreach.”
PRophet is part of the Stagwell Marketing Cloud, a suite of technology products that support in-house marketing transformation for modern businesses. To learn more about PRophet, please visit www.prprophet.ai or email sales@prprophet.ai to schedule a demo. Learn how Harris’ Media Communications Research Practice can help you own and tell your story in our constantly evolving media landscape at theharrispoll.com/solutions/harris-custom-research. For more information on the Stagwell Marketing Cloud, reach out to hello@stagwellglobal.com.
About PRophet
PRophet is the first-ever A.I.-driven data-as-a-service (DaaS) platform designed by and for the PR community. The platform helps earned media professionals use data to land more media placements by analyzing past stories to predict future media interest and sentiment using natural language processing and machine learning. Founded by PR and marketing industry thought leader and entrepreneur Aaron Kwittken, and launched in 2020, PRophet is part the Stagwell Marketing Cloud. It’s available to agencies, brands and individuals through an enterprise license or a monthly pay-as-you-go plan. To learn more, visit prprophet.ai.
About The Harris Poll
The Harris Poll is one of the longest-running surveys in the U.S., tracking public opinion, motivations, and social sentiment since 1963. The Media Communications Research Practice supports the full scope of clients’ data-driven communications strategy, including paid, earned, social and owned media. Whether the goal is to own and tell their own story through thought leadership research, to measure what the public thinks or knows through public opinion polling, or to influence the policy and legislative agenda by taking a public affairs lens, our consultants guide the research and analysis process, from discovering a unique space a client can own through supporting the full range of outreach activities.
About Stagwell Inc.
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 12,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
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NEW YORK – June 9, 2022 – Stagwell (NASDAQ: STGW) today announced Koalifyed, an end-to-end SaaS influencer marketing management platform within the Stagwell Marketing Cloud, has added TikTok integration, making it one of few influencer marketing management platforms able to support brands and agencies seeking value on one of the fastest-growing platforms for influencer and social commerce.
Brands and agencies can discover TikTok creators directly within the Koalifyed platform and view detailed audience insights for each creator they partner with across 11 categories, ranging from location and age group to brands, affinities, likes/interests, and more.
“You can’t talk about the explosive growth opportunity in influencer marketing and social commerce without talking about TikTok – and now, Koalifyed is proud to be a leader in integrating creator insights to help brands and agencies partner with the right influencer, to reach the right consumer segment at the right time,” said Charles Hu, Chief Technology Officer, Koalifyed.
The integration unlocks several features allowing users to strengthen their relationships with influencers and their communities to drive greater efficiency.
- Contact creators and manage the entire campaign seamlessly within the platform.
- Understand an influencer’s audience insights from TikTok to help optimize campaigns, ensure brands are working with the best-suited individual, and increase odds of campaign success.
- Filter audience demographics categories to narrow down creators that meet your criteria.
Koalifyed is a tool within the fast-growing Stagwell Marketing Cloud, a suite of proprietary SaaS and DaaS product solutions designed to support transformation for in-house marketing teams. Koalifyed is currently leveraged by clients such as Gillette, Head & Shoulders, Old Spice, and Pantene to build speed, efficiency, and trust into the most crucial aspects of influencer campaign management, from creator validation to bot sniffing to fraud detection and more.
To learn more about Koalifyed’s TikTok integration, contact hello@koalifyed.com.
About Stagwell Inc.
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 12,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
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Originally released on
NEW YORK and OXFORD, England – June 7, 2022 – Stagwell (Nasdaq: STGW), the challenger network built to transform marketing, today announced Chairman and CEO Mark Penn will join The Oxford Union, the world’s most prestigious debating society, to debate the promises and pitfalls of the metaverse. The debate, “This House Would Live in the Metaverse,” will explore the future of Web3 and the metaverse in the context of data and privacy, brand marketing, and ultimately, how the metaverse will transform the way people, countries, and communities connect. Stagwell invites press to attend the debate at 8:30 p.m. GMT+1 on Thursday, June 16; details to RSVP are below.
Penn will argue on behalf of the metaverse as a platform that can transform how brands relate – and market – to consumers. Stagwell is excited about the potential of Web3 and currently counsels multinational brands on whether and how to enter the metaverse, including areas of investment to consider within augmented reality (AR), non-fungible tokens (NFTs), the creator economy, and other areas of opportunity.
“We’ve only just scratched the surface of AR, VR, NFTs and other emerging technologies in the metaverse, and I’m excited to join this expert group as we debate the possibilities,” said Stagwell Chairman and CEO Mark Penn. “The metaverse provides an entirely new canvas for brands to build creative, digital experiences that connect consumers around the world.”
Current confirmed debaters include:
Proposition Side
- Stagwell Chairman and CEO Mark Penn
- AGT International Chairman & Owner Mati Kochavi
Opposition Side
- University of Birmingham Professor Sylvie Delacroix
- Bloomberg and Techworld journalist Margi Murphy
- TechCrunch Editor-at-Large Mike Butcher
Journalists interested in attending the debate and/or connecting with Penn for an interview, please contact Beth Sidhu at beth.sidhu@stagwellglobal.com.
About Stagwell Inc.
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 10,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
About The Oxford Union
Founded in 1823, the Oxford Union is a forward-thinking institution at Oxford University that strives to strengthen democratic values through free and fair discussion. Having invited illustrious guests from the Dalai Lama to Presidents Carter, Nixon, and Reagan, the Oxford Union allows its members to debate and question the modern thinkers of our time. Diversity, not only of opinion or politics but of all types, remains the lifeblood of the Union today, and continues to be so for as long as we are visited by the greatest and most knowledgeable speakers in the world.
Contact: Beth Sidhu
beth.sidhu@stagwellglobal.com
+1. 202.423.4414
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