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Farid (Freddy) Dabaghi,
SVP, Media, MMI Agency

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Jared Randall,
Web Analytics, GALE  

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Geoff Edwards,
Executive Creative Director, GALE 

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By

Barbara Laidlaw
Partner, Global Risk, Reputation + Public Affairs
Allison+Partners

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When an organization begins to expand globally, it often faces a new set of challenges that could mean adjusting current strategies that have yielded success on the domestic front. Economic, regulatory and operational factors are just some of the many considerations nascent global businesses must address to succeed on the international stage.

A less tangible but imperative concern is the organization’s reputation and how it will scale along with other elements of the business. Reputation takes years to build and only minutes to tarnish, making it one of the most precarious factors at play during expansion. Therefore, before pursuing an ambitious global footprint, businesses should consider how reputation management coexists with the following:

• Cultural & regional differences: Global expansion will require the ability to adjust some aspects of how a business operates to meet the standard of wherever the expansion takes place. Consider how different factors, such as language barriers, lifestyle, cultural history, education and politics, impact business objectives from employees’ and customers’ perspectives. By developing a strong understanding of these components and how they may factor into the business’s reputation, an organization will be positioned well to avoid pitfalls and preempt potential damage from related issues.
• Regulatory & political issues: Establishing an intimate understanding of how relevant political issues may affect the business is critical to avoid becoming trapped in them. Tapping into the expertise of third-party consultants and internal personnel within the region are just two ways a company can ensure it operates with the correct understanding of the political landscape. Strict regulatory compliance is another area in which businesses should invest resources to insulate themselves from running afoul of regulations or laws they may not have considered otherwise.
• Social impact & ESG: As organizations expand globally, they will inevitably increase their global footprint and their environmental and societal one. Depending on the nature of the business, there could be additional social considerations to account for, such as human rights or political turmoil. Today, enterprises prioritize their societal impact more than ever. To continue to thrive, global organizations must navigate the complexities that come with the recent rise in investor and consumer activism.
• Core values: As is true with any period of growth within an organization, maintaining core values is one of the most prominent challenges a business must contend with. This is only magnified when the company begins to expand globally. Upholding core values is essential to brand reputation and should be a priority item when considering further expansion. Emphasizing the importance of quality onboarding procedures, internal initiatives and other team-focused programs are ways a business can maintain its values as it grows.
• Communications infrastructure: Ultimately, scaling communications capacity and capabilities to match company growth will provide a business with the fundamental infrastructure it needs to preempt potentially damaging issues and effectively react to them when they occur. Through regular assessments of an organization’s communications capabilities, the business can proactively address weak spots and build on areas of strength, resulting in a more robust global communications program that underpins every core function of the business itself.

Navigating the reputational complexities of a global business is a challenge. While organizations should always remain prepared to tackle known sources of risk to their reputation, there will always be unpredictable events or incidents that present additional risks. Environmental disasters, wars, political turmoil, supply chain challenges and regulatory issues are just some of the many hurdles businesses need to contend with and overcome regularly.

Ultimately, the most effective way to mitigate the potential fallout from known and unknown risks is to continually ensure the organization is operationally resilient and maintains a robust communications infrastructure that it can leverage before, during and after an adverse event.

Barbara Laidlaw brings 25 years of experience developing and running programs that help companies prepare, protect and defend their brand reputations through global and national events, recalls, litigation, data breaches, regulatory issues and labor disputes.

By

Ray Day
Stagwell Vice-Chair 

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“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffet 

Today, corporate reputation means more than mastery of the marketplace. Reputation is a measure of what all stakeholders – including consumers, employees, shareholders, and more – think about a company.  

Contrary to “brand” – which measures a company’s products & services, typically among specific consumer segments, a reputation is earned not created.  

Reputation is comprised of your company’s performance + its behavior in the marketplace, reflected through its internal and external marketing communications. When reputation is curated, it has the potential to build business value and can help mitigate risks. Companies with excellent reputations are more likely to garner positive outcomes, such as advocacy, community expansion and purchase intent.

Today’s corporations and CEOs have greater permission from the public to address complex social issues – within bounds. Reputation today is evolving today to reflect more than just a product or service set, but a businesses’ commitment to serve society.  

In recent years, geopolitical, economic, and social developments have created a society in transition and turmoil. Consumers have more expectations of corporations in this environment – not least because of declining trust and expectations in institutional actors such as governments and municipalities. As measured by Stagwell’s 2021 Reputation Quotient, brands across nearly every business sector experienced a reputational boost during the height of the pandemic as consumers looked to the private sector for solutions where public officials were failing to create them:  

CEOs, and in a limited capacity other star of the C-Suite such as CMOs, are rapidly gaining reputational capital within the market and with consumers. They influence sales, perceived product/service quality, and signal the strength of an organization’s culture. As CEO reputation extends outward, when to exert influence in society becomes more calculated and more important. Americans say CEOs most affect reputation, ethics, and financial success for today’s organizations. CEOs also have a growing public awareness and influence on consumer sales; half of Americans report changing buying habits due to the actions of a CEO. 

More traditional C-suite players like Jamie Dimon at Goldman Sachs leverage influence in quieter, more sustained ways – Dimon’s annual letter is a bellwether for the future of global financial markets, with wide-ranging through leadership implications for businesses within and beyond the financial services category.  

With that reputational capital comes the burden of leadership: the public believes CEOs should stand on issues where they have credibility, not where they don’t have a voice or authority. Ultimately, core values should be the navigator of social issues. Alienation is a risk in a highly polarized society, but so too is the risk of stakeholders who perceive CEOs as indifferent or in conflict with the company’s principles. This is especially true among younger and Black Americans. While standing down is expedient, a generational and cultural divide is growing that will make decisions more difficult and polarizing.  

Corporate and CEO reputation is changing quickly. Stagwell is a leader in global reputation tracking and management; learn more about the Reputation Quotient, an annual collaboration between Stagwell, Axios, and The Harris Poll tracking the most visible companies in America. Register to receive our 2022 research when it releases in May.

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This piece is part of Stagwell’s Marketing Frontiers series on the Creator Economy, Influencer Marketing, and Social Commerce. 

From new monetization channels for Creators to content formats to experiment with, Web3 will unlock a new chapter for the Creator Economy. Just as fast as influencer marketing hit its stride, this next era of the internet is forcing the players of the modern Creator Economy to rethink how influence can drive results. Authenticity, deep consumer-to-creator connections, and compelling content will still be the bread and butter of good influencer strategy. But how will Web3’s focus on a decentralized internet impact the ways creators, agencies, and brands interact? How can Creators help brands explore meaningfully in the budding Metaverse – and bring consumers along for the journey? Explore POVs from Stagwell’s marketing leaders on where the Creator Economy is headed in the Metaverse.

A New Class of Creators

John Doyle, Colle McVoy  

It’s difficult to imagine how the Metaverse will transform human existence writ large, much less how it will impact creators. To anchor speculation in something solid, it’s helpful to focus on three current aspects of the creator economy that may change the most when we turn on headsets, join in the Metaverse, and drop out of our IRL lives: expression, intimacy, and ownership.

Expression — Today, we may not think of event planners, architects, industrial engineers or sound designers as creators because our current social media access points don’t reward this type of talent. But in the Metaverse, it’s easy to imagine a new class of creators who at once will be able to plan an event, design an environment in which to hold the event (including lights and sound), and sell proprietary virtual products.

Intimacy — Following creators on social can feel like keeping up with a friend. As we interact in immersive, live experiences where creators exist in front of our goggled eyes, an already intimate experience will likely become even more so.

Ownership — The Metaverse will likely rewire the economics of how creators get paid. In a business with so many competing players — including tech platforms, talent agencies, and brands — creators have been subject to unfair business practices. They have formed non-profits to help restore balance in a still-forming industry. Like reinvented Bowie bonds, creators and their fans may co-own a creator’s work and the value it creates — in the spirit of Irene Zhao, an Instagram Influencer who explains why she created a DAO token to offer her fans.

Web3: Enter the Age of Virtual Avatars

Donetta Allen, HUNTER 

One of the issues that most creators face today is the indirect way that they earn compensation for work – they work tirelessly to excel in the industry and in turn increase the ad revenue and stock prices for the social platforms that can flip the switch on an algorithm at any time, significantly impacting the potential income of creators. Web3 and its central premise of creating a decentralized internet will provide a more direct link between creators and their fans. Expect this to increase the influence of creators who take steps to establish their footholds in this space now. These technologies, including virtual and augmented reality, machine learning, artificial intelligence, blockchains, smart contracts, and cryptocurrencies, provide the tools to be fairly compensated for their work and allow creators and their communities to curate and claim ownership of their creations.

Ultimately, new business models centered in Web3 will lead to a more immersive, decentralized metaverse. As digital worlds evolve beyond simple games and marketing campaigns into fleshed-out worlds with avatars, digital goods, and experiences, the curious will seek guides to make the most of the experience, just as consumers currently look at Pinterest to plan a trip, or purchase items based on trending TikTok videos. Smart creators will adapt and prepare to meet – or lead – us in these digital spaces, pushing the boundaries of their current content and tapping emerging technology with the mindset to sell (or gift) it directly to their fans. Can you imagine a personalized birdwatching tour with a creator in a yet-to-be-created digital world or the opportunity to own the copyright of the first-ever video your favorite creator edited in the Metaverse? These unbelievable experiences are here, and creators and collaborative brands will lead the way in making these attainable to those who are currently only passively curious or dismissive of the vast opportunities – and income – available in future digital worlds.

Web3 and the Power of Nano-Influence

Sophia Fraioli, KWT Global 

The future and the way we connect is changing rapidly. The terms Web3, NFTs, and cryptocurrency inherently bring up many questions surrounding money and how we will “pay to play” in the digital future. To adequately talk about Web3, we first need to understand Web1 and Web2. While Web1 focused on the consumption of information, Web2 concentrated on creating and sharing information under a 3rd party-controlled system. Web3 has set to disrupt this system, bringing power back to creators and individuals by decentralizing the internet.

What does that mean for the creators and influencers that dominate the spaces Web2 has created? Estimates suggest U.S. influencer marketing will surpass $4 billion in 2022, leaving some to wonder if the practices and apps of Web2 will fall by the wayside once the “switch” to Web3 has become a reality.

However, the switch for these influencers from Web2 to Web3 may not be as complicated as it seems. With the decentralization of the internet that Web3 promises to bring, there are new opportunities for creators to make a name for themselves outside of the platforms that made them famous. DAOs (Decentralized Autonomous Organizations) will allow creators to make money directly from their fan base without the middleman profiting off their efforts. NFTs, tokens, and cryptocurrency will enable fans to fund creators and potentially upend the existing relationship between creators and brands.

Trustworthiness is increasingly one of the most critical aspects of an influencer’s success, and with that in mind, it’s the nano-influencers who may gain the most under this shift. Authenticity is at the core of what Web3 promises. It will potentially be a place away from the control and persuasion of big business and those who find success in this new digital world will be those who are trusted most by their audiences.

Many say that those who profit most under Web2 will likely profit the least under Web3, but as Web3 unfolds, it’s up to agencies to pay close attention to this shift and see where we can fit into this new space. The best practices we have lived by for all brands in Web2 may be far more complicated in the Web3 space. NFTs will become a huge revenue source for some brands, while others may want to focus instead on activating their presence and engaging in the Metaverse. The change to Web3 won’t be a “light-switch” moment, but now is the time to start discussing and advising clients to be ready and stay close to their agencies as we look to succeed in this new digital universe.

By

Jen Wood
SVP, Integrated Marketing
Allison+Partners

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When NIL legislation became law in July 2021, it opened the floodgates for college athletes to partner with companies and monetize their success. Historically, NIL opportunities were talked about in terms of appearances and autographs. But unsurprisingly, the bulk of all NIL deals to date have leaned on the success of digital solutions from social media posts and content to NFT creation.

The first nine months of this marketplace have seen a flurry of activity, but have also exposed a few opportunity areas:

• Despite NIL legislation being touted as benefitting all college athletes, recent data from the platform Opendorse shows 51.1% of all NIL compensation has gone to college football players and 72.6% of all compensation has gone to male athletes.
• Many experts say this imbalance is a result of systemic inequities that exist in sports. Brands could help correct this imbalance by purposefully crafting NIL programs that highlight a diverse representation of athletes across both men’s and women’s sports.
• Even though there’s a desire from all stakeholders to have uniform NIL standards, there’s currently no governing body overseeing this. Depending on your industry, it’s still a bit of the Wild West in terms of who you can partner with. Rules differ by college and conference, leading some conferences to allow NIL partnerships with alcohol and sports betting companies, for instance, while other conferences and schools do not.
• Brands must do their due diligence before approaching an athlete and hire an agency, especially if they’re in a highly regulated industry, to help navigate the constantly changing landscape and make recommendations around the athletes who can help achieve their goals.
• There is great variability in the savviness and experience of those negotiating these deals, with some athletes represented by traditional agents and other athletes left to negotiate on their own. Some universities, such as Ohio State’s NIL Edge Team, have formed expressly to help athletes navigate this void. This creates inconsistencies in how services are priced and opens the door for certain athletes to be taken advantage of.

Partnering with a college athlete, as with any influencer, comes with risk. Not only are proper vetting and contract structure essential to a successful partnership, but athlete deals have more visibility than traditional influencer relationships. This heightens the opportunity for brands to be called out for unfair practices. Using tools, such as A+P’s Influencer Impact Score, helps provide consistent vetting and pricing guidance to ensure each deal is approached equitably.

One thing is for certain – the NIL marketplace’s size and influence will continue to grow. And athlete brand-building efforts will continue to be a huge focus, taking an even larger role in recruitment efforts. Not only will colleges seek to recruit college athletes who are already influencers and can bring that follower base to their school, but they’ll also look to market their institutions’ ability to help athletes build their personal brand by playing at the university. Expect athletes across all college sports to become savvier about their marketing potential and create an exponentially larger industry marketplace.

Jen Wood is senior vice president of Integrated Marketing at Allison+Partners. She’s spent the past 10-plus years of her career in Sports Marketing and Sponsorships overseeing all aspects of her clients sports marketing efforts – from sponsorship strategy development and partner identification, to negotiating multi-million-dollar sponsorship deals with collegiate and professional sports organizations and athletes, partnership activation, and ultimately measuring asset utilization and performance. She’s passionate about the opportunities sports marketing provides and is always ready to chat with an interested brand.

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This piece is part of Stagwell’s Marketing Frontiers series on the Creator Economy, Influencer Marketing, and Social Commerce. To view other content in the series, visit our Creator Economy page here. 

 As brands explore the Metaverse, expert investment and experimentation with digitally rendered brand ambassadors to follow. When should brands leverage virtual influencers over IRL creators? How can they navigate anxieties around virtual perfectionism, unrealistic beauty standards, and representation as they play in this space? What opportunities do virtual influencers afford that real-life creators may not? We asked influencer and social experts from around Stagwell to share their POVs:

Web3: Enter the Age of Virtual Avatars

Donetta Allen, HUNTER 

First, let’s answer the question of “what is a virtual influencer?” A virtual influencer is a fictional, computer-generated personality that acts, speaks, and posts on social media or appears in the Metaverse – like a human, but in a much more controlled way. The tech-savvy, faceless creators and brands behind virtual influencers decide how their avatar will act, dress, who they date, and what drama will – or won’t – appear on the timeline. The ability to work with a fictional character whose every move is controlled by a creator has an appeal for brands in a world full of opinions and photo re-shoots, even in a world where “authentic connection” is often a top reason for marketers to work with influencers.

That said, brands should begin exploring virtual influencers ASAP. Digital avatars are becoming increasingly common as brand partners, with companies like Adidas, Samsung, and Fortnite engaging virtual influencers for recent campaigns. It is expected that the prominence of marketers tapping into the virtual influencer marketplace will increase as the metaverse continues to advance.

Virtual influencers’ carefully curated images allow for greater messaging control, alignment with brand values, and less risk of controversy throughout the duration of the partnership. Like real creators, virtual influencers are diverse – from their ethnicity, gender, size, to interests – and brands should prioritize diversity as they do with real creators. While costly to develop, virtual influencers may be less expensive than traditional influencers to engage for brand campaigns. They are also reported to have 3x the engagement rate of traditional influencers, adding yet another compelling reason to consider virtual influencers for your next campaign. As more brands seek to work with these stylized, fictional characters and new opportunities emerge, we’ll start to see the diversification and expansion of the virtual influencer landscape so that it more closely reflects the human experience.

Virtual Influencers & Transmedia Brand Campaigns 

Natalie Goenaga, KWT Global

Digitally-rendered influencers have made a splash on our screens since 2016 when the world was introduced to Lil Miquela. Seemingly appearing out of thin air, Lil Miquela was a thoughtfully curated personification of Instagram and Instagram culture created by a startup in Los Angeles made to “question the social norms of online platforms”- while making the mysterious company millions of dollars in sponsorships. Over the last 6 years, Lil Miquela has amassed a following of over 3 million, participated in campaigns with the likes of Bella Hadid for Calvin Klein, walked with Prada for Milan Fashion Week, modeled for Chanel, Coach, Balenciaga, and named by TIME as one of “The 25 Most Influential people on the Internet.” Did I mention she has a budding career as a pop star with over 198,000 monthly listeners on Spotify? 

As the Metaverse, CGI, and AI continue to creep onto center stage, the rise of these digital influencers is sure to follow. But in a cancel-culture world that holds a magnifying glass to transparency and authenticity from creators and brands how will these perfectly engineered creators navigate the delicate landscape and how can brands appease the masses? In the example of Lil Miquela – it is worth noting that the CGI Brazilian-American 19-year-old has serious activism chops. A vocal ally, she actively supports Black Lives Matter, the Innocence Project, LGBTQ+ Life Center, the Downtown Women’s Center, and Justice for Youth. But is that enough? The digital influencer world is certainly conforming to these changes with perfectly imperfect characters that challenge the beauty industry and their inspiring backstories and diversity to conform to the new mold. And while all creators carefully tread this sensitive landscape, with virtual influencers there is a sense of more control and brand safety and stability as their presence is meticulously and carefully crafted. 

As the most active consumers of influencer content, Millennials and Gen-Z want influencers and brands to do one thing well – and that’s to keep it real. With virtual influencers, that’s admittedly a bit harder to do. Balancing the line of when to activate real influencers and those in the digital space is a new tension brands will have to navigate but provides plenty of creative and unique opportunities. Activating virtual influencers for campaigns in an overly saturated influencer market creates thumb-stopping content for those “big splash” moments – like the recent Adidas collaboration with virtual influencer RUBY9100M who designed a custom sneaker for the brand and released her debut single alongside the launch. 

Another powerful tool that can be leveraged by digital influencers? Transmedia. This newer storytelling technique can tell a single story or story experience across multiple platforms and formats using today’s current technology. Much like a traditional 360 campaign, transmedia campaigns allow digital influencers to tell your brand’s story and transition it across multiple virtual environments with ease. A virtual influencer will remain recognizable anywhere, so brands can leverage them in a TikTok video, Instagram post, or in a video game. And when it comes to costs, brands are able to activate virtual influencers for larger-than-life ideas that may not be possible with IRL creators without breaking the bank. Want to “fly” your digital creator around the world? Want to launch a campaign with them in space? Virtually anything can become possible.

Virtual or Real, the Strategy is the Same
Kelli Goss Johnson, Allison+Partners  

Brands should approach virtual influencers as they would an IRL creator: for authentic brand partnerships, campaigns, awareness and messaging, while ensuring that the brand’s consumers and social audience fully understands that the virtual influencer is exactly that (and not a real human or animal).  Virtual influencers can be utilized over IRL creators when the brand wants more control over the content and its many aspects, in addition to creative freedom of the content developed.

Real or not, these influencers should also be ‘on-brand’ and have the same value properties as the brand, while offering loyalty, exclusivity and brand affinity to the partnership or campaign. They are also brand safe (you won’t catch them in an unflattering paparazzi moment or posting something uncomplimentary on social media) and can be activated when, where and how a brand wants them to. And while virtual influencers have been criticized for their perfectionism, so have IRL creators, leaving the door open for virtual influencers to socially share some of their more imperfect moments and make them more relatable or ‘real.’ There is also opportunity to cross both an IRL influencer into the Metaverse with a virtual influencer, supporting the authenticity of the virtual influencer while introducing the IRL influencer into a fully digital ecosystem.

By

Jay Powell
SVP, Communications,
MMI Agency

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At the height of the COVID-19 pandemic, stay-at-home orders and social distancing drove hordes of Americans to their devices to connect with family and friends. It also helped fuel more online purchases that might typically have been made in-store. Cue the rise of shoppertainment – a phenomenon at the intersection of online shopping and influencer livestreaming that brands are eager to leverage, emboldened by the success live-streamers have found across Asia-Pacific.

As an integrated communications and media firm that has remained at the forefront of marketing innovation since inception, MMI is uniquely qualified to support brands through this latest evolution of commerce. After digging into performance data, examining industry reports, and speaking with brands and influencers, we have compiled a quick start guide to help your brand execute a winning influencer livestream campaign.

Shoppertainment in the digital age is the latest way brands utilize influencers to make the social shopping experience more entertaining and authentic. Shoppertainment rests on influencer livestreaming, which is often less polished than the slickly-produced shorts created by brands and influencers for official campaigns.  For leaders worried about brand safety and consistency across platforms, this imperfect content might be troubling. But Caroline Vazzana (@cvazzana), style influencer, says the imperfection of livestreaming is its charm.  “The beauty of going live is that not everything needs to be (or can be) perfect!”

Livestreams Sell Out the Digital Shelf in China

In 2020, the shoppertainment took off in China; two-thirds of Chinese consumers purchased products via livestreams that year. During Taobao’s 2021 Single’s Day, China’s unofficial shopping holiday that is four times larger than Black Friday in the U.S., China’s two most famous livestreaming stars sold a total of $3 billion worth of products via separate livestreaming sessions. The verticals driving this success in China are cosmetics, beauty products, fashion, and food.

Influencer livestreaming is gaining traction, as evidenced by increasing viewership and conversion rates. Per Bloomberg, social commerce is expected to accelerate over the next few years, with U.S. sales reaching $1.2 trillion by 2025.

Instagram and TikTok Take Center Stage

Initially a photography-focused app, Instagram now prioritizes video content to keep up with its competitors, most recently with the introduction of Instagram Live Shopping. MMI facilitated a collaboration between a large skin care brand and beauty and lifestyle influencers Paola Matute (@paox33) and Melody Acevedo (@melodyslife) to promote holiday season self-care products via Instagram Live. 44% of Instagram users shop Lives weekly, making them an effective way to place your product directly in front of consumers.

Brands are also finding success on “the QVC for Gen Z,” TikTok Live, whose “Top LIVEs” category makes it easy for live content to be discovered by users on the platform. MMI executed a TikTok Live on behalf of a major hair care brand, hosted by Vazzana, to promote an innovative new hair styling product line. Viewers chatted with Caroline during the session and posed questions that she answered live, creating an interactive environment for viewers. Click-through rate to the brand’s product page exceeded campaign expectations.

Influencers can seamlessly livestream beyond social channels via a brand’s website by incorporating livestream shopping platforms like buywith and talkshoplive. This allows the audience to shop directly on the e-commerce site, along with the influencer, in real time, removing path-to-purchase friction, increasing engagement and boosting conversions. Large brands and publishers who are already livestreaming shoppable content across these platforms include Walmart, Buzzfeed and Hearst.

Best Practices for Lively Livestreaming

The world of influencer livestreaming can be daunting to brands that are accustomed to controlling every aspect of influencer content development. MMI’s philosophy for content creation is to give influencers “freedom within a framework” to do what they do best and create content they know their followers will engage. MMI compiled this list of tips to consider as you craft your influencer livestreaming strategy.

Go with the platform where your audience spends the most time..

Meet your audience where it’s already engaged to maximize the reach and life cycle of your content.

Go with someone your audience trusts.

87% of Instagram users say influencers have inspired them to make a purchase. Collaborate with an influencer your audience already looks to for advice to drive conversions.

Go with someone you trust.

Identify creators you’ve worked with in the past who will understand the nuances of your brand as well as the required FTC and platform-specific disclosure policies.

Go with the content format your audience engages with most.

Examine past organic social and influencer campaign performance to determine the content type(s) with which your audience is more likely to interact.

Go with the platform where your audience spends the most time..

Meet your audience where it’s already engaged to maximize the reach and life cycle of your content.

Livestreaming, shoppertainment, and social commerce are new domains for today’s brands. To drive results, they will need to get comfortable with leaning on influencers and ceding creative control where necessary. We’ve found, though, that the best collaborations occur when influencers are given the freedom to create what works for their audiences. Acevedo affirms that the resulting livestream “feels authentic, yet informative for the audience.” When you’re ready to see influencer livestreaming work magic for your brand, MMI’s influencer marketing team is here to support you every step of the way.

See how MMI helps brands break through the noise and stand out here.

MMI Agency is a modern brand lab where performance meets possibility. Our mission is to inspire action by combining our end-to-end approach to reaching consumers with our tenacity for data.