Case Studies

Stagwell and Adobe

PROBLEM 

Adobe launched a competitive global RFP seeking an innovative agency and holding company network partner that could become its most trusted partner. The goal was to develop a truly global campaign with a central red-thread idea across four key regions and over 100 markets, while also driving strategic growth amid rising competition and market share erosion. 

 

SOLUTION 

Stagwell brought together a unified team from 72andSunny, Code and Theory, Movers+Shakers, Locaria, and National Research Group to develop a solution, emphasizing two key value propositions: our collaborative and creative strength in driving profitable outcomes, and an innovative joint go-to-market model. Through our differentiators, our team offered strong strategic insights, creative leadership, and innovation to drive growth and groundbreaking ideas. By adopting a customer-zero mindset, this partnership also automated content supply chains for brands streamlining the delivery of content for marketing campaigns and personalized customer experiences with Adobe. 

 

RESULTS

Stagwell’s approach to Adobe’s global RFP proved our challenger approach works, earning trust across the C-suite with our non-traditional strategic go-to-market growth market strategy. As a result, Stagwell was named Adobe’s global lead for creative campaigns and social content in both its Digital Media alongside Adobe’s Digital Experience and its (DX) business —our biggest, most transformative AOR RFP win to date. Stagwell’s early successes at Adobe have already led to a 30% increase in Adobe’s year-one investment in its marketing services. 

 

ABOUT THE AGENCIES

  • 72andSunny is a global marketing agency that unlocks possibilities for the world’s most ambitious brands. Driven by their founding value of optimism, 72andSunny leads with unparalleled strategy, disruptive creativity, and is driven to expand and diversify the creative class. Recognized 14 times by Ad Age’s A-List and honored as “Agency of the Year” by both Adweek and Ad Age, 72andSunny continues to push the boundaries of innovation. 
  • Code and Theory: The Code and Theory Network is the only technology and creative network with a balance of 50% creative and 50% engineers. Its unique makeup makes it the place where CMOs, CTOs and CIOs come together to drive results for their businesses. 
  • Locaria is an always-on multilingual content agency helping creative, brand marketing and digital media teams to scale global campaigns.  
  • With 250 billion views on their social campaigns, Movers+Shakers drives fandom with Gen Z and Millennials. The socially-native creative agency is a 3x “Small Agency of the Year” by Ad Age and one of Fast Company’s “Most Innovative Companies in the World.” 
  • National Research Group (NRG) is a leader in data driven insights and strategic consultation to the global entertainment and technology industries.