AI, Predictive Text, and Other Emerging Technology Trends in PR

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In partnership with Ragan Communications, PRophet Founder & CEO Aaron Kwittken speaks with a panel of experts to discuss the new technologies that promise to help PR practitioners demonstrate performance using real-time data instead of relying on gut instinct, relationships or a “great story idea”. Panel includes Aaron Bernstein (Head of Market and Competitor Intelligence: Enterprise Strategy – Walmart), Ben Choder (former President of Notified and author), and Nick Loui (Co-Founder & CEO of PeakMetrics).

Public relations has historically been a relationship-based business. The relationship between a PR practitioner and a journalist or media outlet was special and sacrosanct. This relationship, along with a great story idea, is what used to drive earned media performance. Yet, as newsrooms contract, more and more journalists are becoming freelancers and free agents. And stories are less driven by great narrative or through media relationships and more often driven by search with reporters being compensated on clicks, likes, and shares alongside affiliate marketing partnerships. How can AI, machine learning, and natural language processing help the PR and media relations industry modernize the pitch process?