Left Field Labs and Qualcomm

PROBLEM

 For Snapdragon Summit 2024, Qualcomm faced the challenge of showcasing its new Snapdragon 8 Elite’s integrated AI, XR, and automotive capabilities beyond traditional presentations. The complexity lay in transforming invisible computational advancements into tangible experiences that would demonstrate real-world applications simultaneously. Audiences needed to physically experience how on-device AI processing could revolutionize interactions. This required creating a reliable, multi-sensory demonstration that pushed hardware boundaries while engaging diverse attendees—with authentic, unscripted interactions. 

SOLUTION 

Left Field Labs partnered with Qualcomm to create the first outside-of-lab demonstration of Snapdragon 8 Elite’s on-device AI capabilities. LFL designed a 3D-printed Snapdragon City on an LED floor showcasing two interactive journeys: automotive experiences via Quest 3 headsets and mobile tech on Qualcomm reference devices. Visitors interacted with conversational AI agents on Snapdragon hardware—marking the first use of on-device generative AI in an interactive XR environment, proving Snapdragon’s leadership in real-time AI processing. 

RESULTS

 This was Qualcomm’s first live demonstration of on-device generative AI in an interactive XR environment, using LLAMA (large language model meta AI)-based national language processing for real-time computing. Attendees didn’t just watch—they experienced Snapdragon 8 Elite firsthand. The magic happened when visitors realized this wasn’t pre-rendered content but technology responding to them in real-time. Through AR/mixed reality explorations of Automotive, Mobile, and Gaming solutions, guided by conversational AI, this activation showcased Qualcomm’s leadership while creating genuine human moments of discovery. In its initial success, the Snapdragon City experience was expanded to CES 2025 and featured on Jimmy Kimmel Live, bringing the immersive technology to mainstream audiences. 

About Left Field Labs: Left Field Labs is a team of engineers, designers, strategists, information architects and creative technologists who thrive at the intersection of imagination and scientific rigor.