This year’s programming will inspire conversations surrounding every facet of sport
NEW YORK and AUSTIN, Texas, March 13, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced a new roster of athletes and brand partners confirmed to activate at SPORT BEACH 2025.
Throughout the year, Stagwell is expanding SPORT BEACH’s presence by bringing SPORT BEACH Clubhouses to major industry and sporting events worldwide.
“Our Clubhouses at SXSW, Super Bowl and the World Economic Forum reinforced how sport is a door opener into conversations driving the business, cultural and innovation landscape, and how important it is to be having these conversations now,” said Beth Sidhu, Stagwell’s Chief Brand and Communications Officer.
Newly Announced 2025 Athlete & Media Partners
- Jordan Chiles (gymnastics) – Jordan Chiles is a renowned gymnast and two-time Olympian. At the 2020 Tokyo Olympics, she helped secure a silver medal for Team USA with a standout performance. A passionate advocate for body positivity and mental health, Chiles inspires young athletes around the globe. In 2022, she became one of only three Black gymnasts to sweep the podium at the U.S. Gymnastics Championships, and the following year, she earned two NCAA individual titles with UCLA while embarking on a new chapter as a Nike athlete. Returning to elite competition in 2024, Chiles played a key role in leading Team USA to a gold medal at the Paris Olympics, cementing her status as a trailblazer in the sport.
- Akbar Gbajabiamila (football and media) – Akbar Gbajabiamila, a returning partner to SPORT BEACH, is the current Host of NBC’s four-time Emmy-nominated series American Ninja Warrior, Emmy-nominated host of CBS’ hit show, The Talk, Roku’s newest original series, Fight To Survive, and he also joined NFL Network’s Good Morning Football for the 2024-2025 Season. Akbar also recently hosted the breakout hit, “Tokyo Live!” which debuted on Peacock and covered the Tokyo Olympics as well as hosting multiple seasons of American Ninja Warrior Jr and Team Ninja. Akbar’s critically acclaimed book “Everyone Can Be a Ninja: Find Your Inner Warrior and Achieve Your Dreams,” aims to encourage readers to never give up no matter the obstacle. Akbar is honored to leverage his formidable professional platform to inspire and motivate others as well as advocate for those in need. Currently, he serves on the board for the Asomugha Foundation, which provides pathways to college for disenfranchised youth, as well as for The Michael J. Fox Foundation for Parkinson’s Research.
- Emma Hayes (coach) – Emma Hayes is one of the most influential and accomplished football managers of her generation, known for her leadership and transformative impact on the women’s game. With a coaching career spanning over two decades, she has played a pivotal role in shaping modern football and driving the professionalization of the sport. As the head coach of Chelsea Women from 2012 to 2024, Hayes led the club to unprecedented success, securing seven Women’s Super League (WSL) titles, five FA Cups, two League Cups, and a UEFA Women’s Champions League final appearance. Under her leadership, Chelsea became a dominant force in both English and European football, known for their attacking style, depth of talent, and winning mentality. In 2024, Hayes took on a historic new role as head coach of the U.S. Women’s National Team (USWNT), bringing her strategic expertise and elite-level experience to one of the most successful teams in international football. Beyond her coaching achievements, Hayes is a respected media analyst, keynote speaker, advocate for gender equity in sports and author of “My Leadership Playbook.”
- Scotty James (snowboarding) – With two Olympics medals, 10 X Games Medals and three World Halfpipe Championship Gold Medals, there is no bigger name in snowboarding than Scotty James. Scotty just made history in Aspen, winning his fourth consecutive and 7th Gold Medal at X Games –tied for most ever in the Men’s Super Pipe. Off the snow, Scotty is making an impact in the entrepreneurial space, producing top-quality content via his owned and operated production company 11Oakland. He is also building out a comprehensive portfolio of strategic investments across the technology and consumer product industry, headlined by his recently announced role as a strategic advisor and investor for the X Games. Through this position, Scotty plays a pivotal role in guiding the growth and direction of the X Games business through forging strategic partnerships with key stakeholders, contributing to strategic planning, facilitating athlete feedback, and much more. On top of that, Scotty most recently released two children’s books “MOOKi vs The Big Scary” and “MOOKi vs The Terrible Toys” with Penguin.
- Joakim Noah (basketball) – Joakim Noah played 13 years in the NBA (9 with the Chicago Bulls). He was a two-time NBA all star (2013/2014), 2014 Defensive Player of the Year and 2015 winner of the J. Walter Kennedy award for citizenship. He made the All NBA First Team in 2014. In 2010, along with his mother, the sculptor and expressive art therapist Cecilia Rodhe, Joakim started the Noah’s Arc Foundation, which aims to give youth a stronger sense of self using art and sports as tools for development. Noah’s Arc has worked extensively with youth in Chicago, as well as Joakim’s father Yannick’s hometown of Yaounde, Cameroon. The foundation continues to operate in Chicago and in continental Africa to this day. In 2022, Joakim was named an ambassador for the Basketball Africa League, highlighting his vision and commitment to the African diaspora on a global level. In 2023, Joakim in conjunction with his Noah’s Arc Foundation restarted the ONE CITY Basketball League in Chicago with 28 different violence interruption groups. In 2023, Joakim was named an ambassador to the NBA. Joakim is also an NBA Africa investor to the BAL Ambassador Line.
- Derrick Rose (basketball) – Derrick Rose is a former NBA MVP and 3x NBA All-Star. Rose attended Simeon Career Academy in Chicago, where he became one of the most highly recruited high school basketball players in the country. In the 2008 NBA Draft, Rose was selected as the first overall pick by the Chicago Bulls. He quickly established himself as one of the league’s most exciting young players, winning the NBA Rookie of the Year Award in 2009 and becoming an All-Star in each of his first three seasons. He is the youngest player to be named MVP in NBA history. Rose’s impact goes beyond the basketball court. He is also known for his tireless dedication to his community. In 2014, Rose donated $1 million to After School Matters, a Chicago charity that provides innovative out-of-school programs for teenagers. In 2018, Rose announced the launch of The Rose Scholars, providing hundreds of thousands of dollars in scholarship money to high school students for their college expenses. He is also the author of I’ll Show You, which was published in 2019. After 15 years, Derrick retired from the NBA in 2024 and will have his jersey retired by the Chicago Bulls in the 2025-26 season
- Shannon Sharpe (football and media) – Shannon Sharpe is a former American football player and sports television personality known as one of the greatest tight ends to ever play the game, and he is returning to SPORT BEACH once again this year. During Shannon’s time in the NFL, his accomplishments led him to the Hall of Fame Class of 2011. These included becoming a three-time Super Bowl Champion, eight-time Pro Bowler, and four time First-Team All-Pro. After hanging up his cleats, Shannon launched an award-winning broadcasting career, culminating in the creation of Shay Shay Media—his production powerhouse. Under Shay Shay Media, Shannon produces two of the fastest-growing podcasts in history: “Club Shay Shay” and “Nightcap.” In 2024 alone, these shows amassed over 1 billion views on YouTube and generated more than 9 billion impressions. “Club Shay Shay” also broke records with the most-watched interview of the year, surpassing 87 million views and won an award for Outstanding Podcast – Society and Culture for the 2025 NAACP Image Awards. “Nightcap” with Chad Johnson has become the fastest growing live stream in YouTube history reaching over 4 billion impressions. In 2024, Shannon earned widespread recognition, with accolades from iHeart Radio, the Webby Awards, and the BET Hip Hop Awards. He was also celebrated as NAACP Image Awards’ Entertainer of the Year Nominee, Ebony Magazine’s Power 100 Media Maven, and one of The New York Times’ Breakout Stars of 2024. Beyond media, Shannon is an accomplished entrepreneur. He’s the founder of the fast-growing clothing brand EIGHTYFOUR and in 2021 Shannon co-founded the award-winning Cognac brand “Le Portier” inspired by his grandmother, Mary Porter. His “Shay” by LePortier has been recognized at the World Sip competition as #1 VSOP for taste. Shannon is also currently a contributor on ESPN’s “First Take” with Stephen A. Smith.
Newly Announced 2025 Brand Partners
- Epidemic Sound has transformed the soundtracking experience for global brands and professional creators, with an expansive catalog of world-class music and sound effects that’s seen and heard over 2.5 billion times a day around the globe. Providing a direct license model that comes with all rights included and next-generation soundtracking tools, Epidemic Sound empowers creators to unlock more feeling in everything they create and share their stories with the world. Epidemic Sound continuously enriches its world-class catalog of music by teaming up with artists, composers, and producers to create tracks spanning all genres, while supporting them financially and creatively.
- Fanatics is building a leading global digital sports platform, igniting the passions of sports fans across several distinct businesses and experiences. Through Fanatics, fans can buy their favorite jerseys, lifestyle and streetwear products, headwear, autographs, and memorabilia; collect physical and digital trading cards; attend sports fan festivals, and much more. With the launch of Fanatics Advertising, brands can now participate in this vast ecosystem by engaging fans across the Fanatics portfolio. From advertising across Fanatics.com, league and partner sites, and related apps; to reaching consumers via its Sports Retail Media Network; and at Fanatics Fest, the world’s largest arena for sports and collectibles bringing more than 100,000 fans together to celebrate their favorite leagues, athletes, and celebrities. If brands want to be where sports and culture converge, the Fanatics platform is the place to start.
- Meta returns to SPORT BEACH for a second year, elevating the sports experience through innovation and connection. As Meta builds the future of human interaction, SPORT BEACH attendees will engage in cutting-edge activations, from immersive Quest MR experiences—like watching a game courtside—to exclusive activations on our private charter flight. Meta’s presence underscores its commitment to reimagining how fans connect, play, and experience sports in the digital age.
- New York Life Insurance Company, a Fortune 100 company founded in 1845, is the largest mutual life insurance company in the United States1 and one of the largest life insurers in the world. Headquartered in New York City, New York Life’s family of companies offers life insurance, disability income insurance, retirement income, investments, and long-term care insurance. New York Life has the highest financial strength ratings currently awarded to any U.S. life insurer from all four of the major credit rating agencies.2
- Peloton is a fitness and technology company that motivates more than six million Members globally to grow stronger every day. Peloton provides Members with expert instruction and world-class content to create impactful and entertaining workout experiences for anyone at any stage in their fitness journey, at home, outdoors, traveling, or at the gym. Peloton and select Peloton Instructors will be bringing an engaging fitness experience to this year’s SPORT BEACH.
- Premion is a 16-time award-winning, industry-leading CTV/OTT advertising platform. With the scale to reach streaming TV viewers across all 210 U.S. DMAs, Premion’s platform is purpose-built with a local-first approach, delivering CTV and omnichannel advertising with tailored campaign performance that prioritizes premium content, brand safety, advanced targeting, and measurable outcomes. In 2024, Premion was recognized with the CYNOPSIS Best of the Best Award for Best Ad Targeting Solution and the Digiday Media Award for Best Use of Audience Insights. The company earned “TAG Platinum” status and is certified by the Trustworthy Accountability Group (TAG) for Brand Safety, Against Fraud, and Against Malware. For more information, visit www.premion.com.
Previously announced SPORT BEACH brand partners include: Ad Results Media (ARM), The Athletic, Channel Factory, The Chicago Bulls, Clio Sports, Microsoft Advertising, NBCUniversal, Scripps Sports and VII(N) The Seventh Estate.
For the full roster of leaders, innovators, and cultural influencers joining SPORT BEACH 2025, visit sportbeach.com.
Stagwell invites brands, athletes, sports leagues, media platforms and other interested parties to reach out to SportBeach@stagwellglobal.com to get involved.
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
Contact:
Kara Gelber
PR@stagwellglobal.com
———————–
1 Based on revenue as reported by “Fortune 500 ranked within Industries, Insurance: Life, Health (Mutual),” Fortune magazine, 6/4/2024. For methodology, please see https://fortune.com/franchise-list-page/fortune-500-methodology-2023/.
2 Individual independent rating agency commentary as of 10/4/2024: A.M. Best (A++), Fitch (AAA), Moody’s Investors Service (Aaa), Standard & Poor’s (AA+).
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NEW YORK, Feb. 13, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced the acquisition of Gold Rabbit Sports, a global sport marketing agency that helps brands and rightsholders unlock the communications and commercial potential of sports and entertainment. Gold Rabbit Sports will become a subsidiary of Stagwell’s integrated experiential agency TEAM, who Gold Rabbit Sports previously collaborated with on several client initiatives.
Gold Rabbit Sports helps brands, rightsholders, media companies, and startups achieve measurable and memorable sponsorships, deals, and activations. Launched in 2020 by André Schunk, a Sports Business Journal ‘Forty under 40’ honoree and now including Managing Partner Carter Carnegie of Metrical Inc, Gold Rabbit Sports has worked with renowned brands on a global scale including the Kansas City Chiefs, the Kentucky Derby, Red Bull, Athleta, Grubhub, Sentient Jet, FanDuel TV, FIFA World Cup and the Olympics.
Gold Rabbit Sports will offer clients strategic counsel and campaign support across the sports marketing ecosystem, from strategy to deals to big ideas. This acquisition builds on Stagwell’s commitment to engaging in conversations about sports’ importance for marketers. The acquisition also bolsters TEAM’s ability to service their clients’ growing desire to integrate their brands within communities in a meaningful way through sports partnerships and properties.
“Gold Rabbit Sports perfectly complements the Stagwell network and its traction in harnessing the power of sports marketing,” said Dan Gregory CEO of TEAM. “We’ve seen quite an uptick in clients who want to not just be involved with a sports property but truly create and deliver unique and impactful ways to show up. The Gold Rabbit team is top notch at doing just that.”
“We’re excited to join Stagwell and build out the network’s offering in the world of sports and entertainment marketing,” said André Schunk, CEO of Gold Rabbit Sports. “Stagwell’s entrepreneurial mindset mirrors our own and we look forward to helping clients intrigued by sports and entertainment navigate the landscape and craft cost-effective partnerships that deliver measurable returns.”
The addition of Gold Rabbit Sports follows Stagwell’s announcement of its intent to acquire ADK GLOBAL in January 2025, and a total of 11 acquisitions throughout 2024.
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
About TEAM
TEAM is an agency dedicated to making impactful brand experiences. We bring big ideas to life in ways that are not just seen and heard but truly felt. Every year, we design and deliver over 100,000 brand activations and events across the globe. Our brand playbooks merge commercial success with creative brilliance, creating meaningful connections and nurturing community spirit. Whether building brands from scratch or revitalizing existing ones, we infuse them with vitality, authenticity, and tangible platforms for interaction. By prioritizing scaled experiences at the core of brand strategy, we empower brands to build deeper relationships, share compelling stories, and engage with audiences authentically. Visit www.weareteam.com to learn more.
About Gold Rabbit Sports
Gold Rabbit Sports is a big idea incubator that unlocks the communications and commercial potential of sports and entertainment platforms. We guide brands to measurable and memorable partnerships and rightsholders to unexpected and delightful collaborations. In just 5 years, our entrepreneurial mindset, creativity, optimism, tempo, and 100+ combined years of global experience has already helped over 30 clients around the world meet business goals by designing best-in-class deals and activations connected to FIFA World Cup, the Olympic movement, major sporting leagues, championship teams, top-tier athletes, marquee sporting events, cultural moments, music platforms, and more. Visit www.goldrabbitsports.com to learn more.
Contact:
Maggie Axford
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ABOUT AROUND
ARound is a first-of-its-kind stadium-level shared augmented reality platform within the Stagwell Marketing Cloud. ARound keeps audiences engaged by capturing their attention through immersive, interactive and shared experiences with fellow fans across the venue. Where other AR products offer isolating, singular experiences, ARound’s massive multi-user AR – which uses 3D spatial computing to localize content – redefines what it means to be part of a connected fan experience.
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Recognizing that smartphones are already part of the modern spectator experience, the Cleveland Cavaliers aimed to transform these devices from potential distractions into essential components of the game action. The objective was to introduce mass gamification and real-time visualizations to the NBA Playoff experience through Stagwell’s ARound, making every fan and brand feel like a bigger part of each magical moment.
Our Approach to Transformation
ARound implemented its cutting-edge augmented reality (AR) platform at Rocket Mortgage FieldHouse, transforming spectators’ smartphones into interactive gameday devices. This technology allowed fans to interact with larger-than-life players and mascots, live game animations, and immersive AR challenges directly linked with other fans and the ongoing action. Additionally, sponsored content was integrated into the AR experiences, enabling brands like Cliffs to engage with fans through captivating and interactive games right on the court.

Our Impact
The implementation of ARound’s AR technology led to a dramatic increase in fan engagement, with spectators actively participating for an average of 14 minutes per game. By making smartphones an integral part of the live event, the Cavaliers enhanced the game-day experience, deepened fan immersion, and created new opportunities for innovative sponsor activations. This strategic use of AR technology enriched the playoff atmosphere, ensuring fans were not just spectators but active participants in the excitement of NBA games.

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ABOUT CODE AND THEORY
Code and Theory is the only network with a balance of 50% creative and 50% engineers at scale. The technology-first group within Stagwell is built to partner with businesses to navigate the complexity of changing consumer behaviors, emerging technologies and AI.
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Tipico engaged Code and Theory to lead Bet Like You’re From Ohio, an integrated campaign to capitalize on the moment sports betting would be legalized in Ohio and bring Tipico to market. The agency utilized ChatGPT for persona development and leveraged real-time data to inspire everything it did, including creating hyperlocal messaging that helped Tipico meet 57% of its annual registration target in one month.

Our Approach to Transformation
To earn the trust of Ohioans, Code and Theory first had to understand Ohio. What became clear fast was that Ohio has a chip on its shoulder. On a good day, Ohio is viewed by the rest of the country as average; on a bad day, as a flyover state that’s the butt of the joke. And as a sporting mecca, the sports industry just views it as a “market.” So when sportsbooks descended on the state with a universal attempt to sanitize sports betting, making it feel like it’s “for everyone,” Code and Theory ensured Tipico took a different approach.
Faced with an extremely tight turnaround, Code and Theory tapped into AI using ChatGPT for persona development. A process that would often take weeks took their agency less than 48 hours. They created three living AI personas — Jay “The VIP Bettor,” Eric “The Ambitious Amateur,” and Josh “The Social Bettor.” These synthetic humans answered the agency’ questions, and the team leveraged this real-time data to better inform everything it did.
The AI personas continued to mature thanks to app and website data. The outputs proved so effective in producing what Code and Theory calls “4th party data” (1st and 3rd party data + AI = 4th party data) that the agency has implemented this system for all of its work ever since.
Our Impact
Code and Theory’s work drove 40,000+ registrations in one month (accounting for 57% of the annual 2023 target registrations goal) and 32% share of voice in Ohio for Tipico. The work has been well received, picking up awards for Best in Digital Industries – AI at the Drum Awards and a Gold in Marketing at W3.
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How Spike Lee Helped Make Air Jordan One of the Coolest Sneaker Brands on Earth
The one and only Spike Lee talked about his relationship with Nike and Michael Jordan, what Denzel Washington taught him about creativity, and his biggest regret as an investor. (Hint: It involves Crocs.) Watch the clip.
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Technology is reshaping sports and sports marketing just as much as the players — from loyalty NFT plays to stadium-sized augmented reality experiences. We met with brand leaders on the ground at CES 2023 from the Los Angeles Rams, Minnesota Twins, and Samsung among others to talk about the emerging tech driving innovation and sponsorship opportunities across their properties. Catch their insights below and visit YouTube to see all of our CES 2023 Content Studio interviews with top brand and business leaders on the innovation agenda for the year ahead.
– Alexis Williams, Chief Brand Officer, NA and Fotoulla Damaskos, EVP, Strategy and Innovation, National Research Group
LA Rams on Stadium-Sized Augmented Reality Experimentation
Los Angeles Rams Chief Commercial Officer Jennifer Prince
The Rams made history this Christmas with the world’s largest augmented reality snowball fight, presented in SoFi Stadium during the Rams-Raiders game. For the Rams, it’s all about innovation on an off the field – and how brand and technology partners can reinforce their exploration of new consumer experiences. Hear from Rams Chief Commercial Officer Jennifer Prince about how the team fuels its larger-than-life fan experiences.
Minnesota Twins on Moving Baseball into the 21st Century
Minnesota Twins Sr. Director, Brand Experience and Innovation, Chris Iles
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Samsung SVP and GM Harry Patz
The Infinity Screen in SoFi Stadium is a behemoth 70,000 sq. foot digital display powered by Samsung – and just one of an array of dazzling digital out-of-home experiences Samsung helps support across sporting properties. Hear from Samsung’s Harry Patz about how advancements in screens are re-shaping in-stadium entertainment.
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We’re home from CES 2023 and abuzz with the latest tech powering the next chapter of modern marketing. Read on for three quick things you need to know about how technology will impact brand marketing this year. Reach out if you’d like to connect on any of these trends.
TECH RISING = DATA RISING
While the tech at CES is dazzling in its own right, the data it unlocks for brands is the true thought-provoker as we leave Vegas. Every tech advancement is generating fresh ways to capture first-party data from consumers. It’s on marketers to scope these technologies with a healthy mix of skepticism about privacy implications and eagerness about the ability to (more) seamlessly connect consumers to brands.
Watch this Space: Pinterest announced a new data clean room collaboration with LiveRamp and Albertsons as the latter seeks to build a retail media network.
Get Smart on Impact: Do Consumers Understand the Bargain of Digital Data?
THE THREE C’S
Whether it was ever-more integrated home devices, new content partnerships, or gifting modern travelers with free wifi, the power of truly connected brands to drive performance is clear. In the year ahead, marketers need to prioritize linking content, commerce, and community in order to effectively serve consumers and boost brand efforts. Tech companies learned “built it and they will come” is a bad way to engage consumers; marketers, too, need to focus on delivering the content consumers want, when they want it, and engage digital and IRl communities to power better experiences.
Watch this Space: Delta announces Delta Sync, a new chapter of connected travel.
Get Smart on Impact: How Warner Music Group is Preparing for Connected Consumers in 2023
TECH IS ABOUT TO HAVE A POLITICAL YEAR
TECH IS ABOUT TO HAVE A POLITICAL YEAR – The subtext on the convention floor this year was that tech is about to face increased scrutiny and possibly even regulatory action from governments around the world in the year ahead amid growing concerns that products and services are veering us closer to “1984” than 2023. Expect the industry’s practices around data privacy, competition, and content moderation to come under close examination and consider the reputational risks of marketing certain products or services if they are perceived as “bad tech.”
Watch this Space: How TikTok Became a Diplomatic Crisis
Get Smart on Impact: Mark Penn in Forbes on Twitter, TikTok, and the Year Ahead
🤖 Category Transformations
Check out the announcements from the past week we predict will drive the biggest vertical transformations in the year ahead.
- Automotive: Sony and Honda Afeela – a collaboration with Qualcomm that illustrates the future of in-car entertainment.
- Travel & Hospitality: Richtech Robotic’s ADAM is a boba-making robot that delighted attendees; Richtech’s robots are already deployed across restaurants and hotels.
- Media & Entertainment: TikTok and Vevo launch a new weekly show curating music videos from the top-trending songs on TikTok
- Luxury and Fashion: Paula Abdul’s IdolEyes Fashion Audio Glasses protect the eyes, let users take calls, and use the best in modern sonic tech to enhance music and content.
- Healthcare: Vivoo showcased its at-home urine test kit/app using machine learning to analyze test strips and serve up ‘wellness’ insights to users.
Live from the Stagwell Content Studio @ CES 2023
Stagwell’s Content Studio returned at CES, delivering behind-the-scenes interviews with C-Suite execs at the world’s most ambitious brands on the trends and transformations they’re tracking at CES.
In this episode, Qualcomm CMO Don McGuire and Stagwell Chairman and CEO Mark Penn share why artificial intelligence and augmented reality are the two trends to bet on in 2023.
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Specialty Media Business Unit from the Stagwell Marketing Cloud is Incubating New Connected Marketing Mediums and Inventory for Brands
NEW YORK and LAS VEGAS – Jan. 4, 2023 – Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced a Specialty Media business unit to create net new brand and performance inventory. The unit—part of the Stagwell Marketing Could—will build media formats that offer brands novel ways to reach, engage, and monetize key consumer segments across sports, travel, retail, news and dining.
“Stagwell is bringing new experiences to consumers whether they are at the stadium, in a restaurant or getting on an airplane. Along with these experiences come a wealth of creative marketing opportunities,” said Mark Penn, chairman and CEO, Stagwell. “Stagwell is at the forefront of these transformative technical innovations and new forms of richly targeted marketing.”
Shared Augmented Reality (AR) Platform for Stadiums: ARound, a first-of-its-kind fan engagement platform, is a new stadium-level augmented reality platform, already in use by the Minnesota Twins MLB team at Target Field and the Los Angeles Rams at SoFi Stadium. ARound uses 3D spatial computing to map large-scale venues and localize content to individual users, enabling attendees to see the same real-time 3D effects and participate in the same shared experiences. This is a new, connected marketing medium, enabling brands to reach fans at scale with stadium-wide AR games, contests, effects, and a remote experience amplifying the energy and excitement of gamedays.
QR Code-Powered Advertising Platform for Restaurants and Bars: Stagwell Marketing Cloud is developing an advanced digital out-of-home platform that directly integrates into digital menu and point-of-sale systems to serve contextual ads native to the customer’s experience. The platform provides brands with rich customer profiles and a new channel to place relevant, dynamic messages that complement the user’s current experience; for example, a promotional offer for a specialty cocktail designed to warm consumers during winter, a recommended wine to pair with the dinner meal, or an aperitif to complement dessert, generating rich first-party data in the process.
Media Marketplace for Travel: Stagwell’s Ink, the world’s leading travel media company, has launched “The Travel Marketplace,” a one-stop shop for brands to get unparalleled access to 5 million passengers a day. The new platform offers access to an unmatched portfolio of channels including airport TV screens, WiFi sponsorship, multi-channel digital and physical platforms, inflight entertainment, branded travel documents, targeted social media, and more. With exposure to international and domestic brands including United Airlines, Virgin Atlantic, JetBlue and others, 2,500+ screens across 90 North American airports via Stagwell’s ReachTV, and exclusive first-party passenger data to drive smart targeting, brands can now easily engage across diversified performance mediums that reach travelers at every stage of their journey.
Today’s commitment is part of a larger focus at Stagwell on transforming media solutions through impactful technology to be announced throughout CES. Further announcements will come from business agency GALE and global omnichannel media shop Assembly.
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Media Contact
Sarah Arvizo
pr@stagwellglobal.com
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Headed to CES 2023? Before you board for Vegas, get smart with our top predictions for the technology and trends that will dominate the show and impact marketing transformation for the upcoming year. Stagwell will be on the ground sharing our vision for transforming marketing through impactful technology. Reach out if you’d like to connect.
ADS HERE, DATA EVERYWHERE
Expect every piece of consumer technology that debuts this year to (eventually) double as a marketing or media platform. Devices will continue to get smarter – and better at data collection. And new AR/VR layers will only multiply the potential ways for brands to show up in consumers’ lives.
Watch This Space: Plug into Thursday’s C-Space Keynote with Delta, Netflix, Instacart, Epic Games, and more: “Building Connection & Community in a Non-Stop World.”
Get Smart on Impact: Every Company is Now a Digital Marketing Company – Whether it Wants to Be Or Not
GENERATIVE A.I. IS THE DARLING OF THE SHOW
Expect every piece of consumer technology that debuts this year to (eventually) double as a marketing or media platform. Devices will continue to get smarter – and better at data collection. And new AR/VR layers will only multiply the potential ways for brands to show up in consumers’ lives.
Watch This Space: Plug into Thursday’s C-Space Keynote with Delta, Netflix, Instacart, Epic Games, and more: “Building Connection & Community in a Non-Stop World.”
Get Smart on Impact: Every Company is Now a Digital Marketing Company – Whether it Wants to Be Or Not
EXITING OUR “TECH AS ENTERTAINMENT” ERA
Expect every piece of consumer technology that debuts this year to (eventually) double as a marketing or media platform. Devices will continue to get smarter – and better at data collection. And new AR/VR layers will only multiply the potential ways for brands to show up in consumers’ lives.
Watch This Space: Plug into Thursday’s C-Space Keynote with Delta, Netflix, Instacart, Epic Games, and more: “Building Connection & Community in a Non-Stop World.”
Get Smart on Impact: Every Company is Now a Digital Marketing Company – Whether it Wants to Be Or Not
🤖 Category Transformations
We’re watching these sessions for vertical-transforming announcements at CES. Check back with us in a week for our POVs on their news:
- Automotive: Connected Mobility and the New Automotive Customer Experience
- Travel & Hospitality: Top Trends in Travel
- Media & Entertainment: Advertising’s New Normal: Unifying Streaming, Retail, and Identity in 2023
- Retail: AR and VR Go Shopping
- Healthcare: Data in the Age of Public Health Emergencies
Coming Soon: CES Content Studio
As thousands descend on Las Vegas for CES, Stagwell’s Content Studio returns to deliver behind-the-scenes interviews with business leaders across electronics, food and drink, luxury goods, media, sports, tourism and more. Hear from them on the trends and transformations they’re tracking at CES. Follow our LinkedIn and YouTube to keep up with the series as it publishes during CES.
Reach out at ces2023@stagwellglobal.com if you are an executive that would like an interview.
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Content Will Be Freely Accessible Via Online Channels
NEW YORK and LAS VEGAS – Dec. 21, 2022 – Stagwell (NASDAQ: STGW), is bringing its Content Studio to CES 2023, building on its successful debut at the Cannes Lions Festival of Creativity in June 2022. The Content Studio will be housed at the Stagwell booth in the Grand Lobby of the Las Vegas Convention Center (LVCC), 60488.
As thousands descend on Las Vegas for CES, Stagwell is democratizing access to some of the senior-most business leaders across marketing, electronics, food and drink, luxury goods, media, sports, tourism and more. Through the course of these candid conversations, executives will share perspectives on topics including:
- What are you doing to transform your business in the year ahead?
- What does impact mean to you?
- What technology do you think will spark the greatest transformation of your business in the next five years?
Over 15 leaders will join executives from across the Stagwell network in special conversation. Brands include:
- AB InBev
- Christie’s
- Fandom
- Group Black
- Las Vegas Convention and Visitors Authority
- Los Angeles Rams
- Lyft
- Magic Leap
- Minnesota Twins
- Qualcomm
- Sirius XM Media
- Warner Bros. Discovery Inc.
- Wells Enterprises (Blue Bunny, Bomb Pop, Halo Top)
- Zappos
For Access to Content
In line with its mission to democratize content at exclusive events, Stagwell will make the interviews available to anyone, anywhere, via online channels including YouTube, LinkedIn, and the website. To join the conversation, use #StagwellatCES across all platforms.
“I worked with Bill Gates on his CES keynote 20 years ago when he told the world that all entertainment would be delivered digitally, and here we are: there’s nothing you can successfully accomplish in business today without understanding technology’s role in how consumers view and interact with the world around them,” said Stagwell Chairman and CEO Mark Penn. “Virtually every consumer action and interaction is now online, and we’re excited to host these leaders who are leveraging data and technology to know these consumers well and meet them where they are.”
To Connect
Brand executives interested in participating in a Content Studio interview, and/or news organizations interested in obtaining this content for redistribution should contact ces2023@stagwellglobal.com to coordinate.
Journalists interested in participating in Content Studio interviews, or connecting with Stagwell Chairman and CEO Mark Penn, and/or leaders from the Stagwell Marketing Cloud or Stagwell network agencies, please contact pr@stagwellglobal.com.
About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
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