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Annual awards ceremony hosted by the 4A’s, the industry’s leading trade association, recognizes excellence in marketing strategy

NEW YORK, Sept. 22, 2021 /PRNewswire/ — (NASDAQ:STGW): Stagwell today announced three of its agencies, Anomaly, Colle McVoy, and 10 Thousand Design, received recognition at the 2021 Jay Chiat Awards, an annual celebration of the best strategic thinking in marketing, media and advertising around the world. The awarded campaigns include work for MELĒ Skincare, Obie, and Houston White, and illustrate the transformative value for clients and consumers when marketing strategy blends purposeful creative with keen consumer insights.

“Our network knows that a smart strategic insight can be the differentiator between bottom-of-the-barrel creative work and the kind of transformative marketing that moves culture — and the consumer,” said Mark Penn, Chairman and CEO, Stagwell. “I am proud that every one of this year’s winners takes that spirit of innovation and brings it to bear against real-world issues.”

Anomaly received three awards at this year’s ceremony, including:

Gold Award for National Strategy and a Bronze Award for Product/Service Creation Strategy for its campaign “A Scientific Breakthrough: The Science of Melanin-rich Skin,” created in partnership with MELĒ Skincare, a Unilever brand. Recognizing that while skincare marketing has evolved to include diverse figures, the products themselves have not, the team partnered with Unilever to create MELE, a new skincare brand designed to fill the void of products designed for darker shades of skin. Within 6 months of launch, 5 of 7 MELĒ Skincare products received competitive awards from major publications, and all available products received above 4.6 stars and over 1000 positive customer reviews.

Silver Award for Healthcare Strategy awarded for Anomaly’s partnership with BabyMed founder Dr. Amos Grunebaum to conceive and create Obie, a first-of-its kind fertility and pregnancy app that helps couples identify barriers to pregnancy and manage their fertility journeys. Anomaly led product positioning, development of the business model, and brand strategy, design, and identity. Anomaly collaborated with YML, another agency in the Stagwell network, to build the digital product.

Additionally, Minneapolis-based creative agency Colle McVoy and design firm 10 Thousand Design shared an honorable mention in the Product/Service Creation Strategy category for their work with Houston White, which unifies the entrepreneur’s community hub, retail space, and apparel and accessories businesses under one brand, “Houston White Men’s Room.” The agencies’ expertise and insights helped bolster the brand and design work, delivering a final identity that positions HWMR for national growth.

The Jay Chiat awards are hosted annually by the 4A’s, the advertising industry’s foremost trade association. Anomaly and Colle McVoy have both won the award in previous years.

Last month, MDC Partners Inc. and Stagwell Marketing Group LLC combined to form Stagwell, the challenger holding company built to transform marketing.

About Stagwell Inc.
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 24+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients

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“YML is the agency built for transformation in the year everything changed.” That’s a line from the agency’s Ad Age A-List submission and we couldn’t have said it better.

During 2020, the MDC Partners digital production and design agency brought on 12 new clients, hired 150 people and increased revenue 60% as it worked with marketers such as  Kaiser Permanente, Thrive Market and State Farm to rethink and reshape their businesses during the pandemic, including how they interact with consumers.

YML created for Kaiser Permanente a user interface for telehealth designed to “provide a seamless transition from in-person healthcare to a remote digital experience,” resulting in a 33% increase in user engagement on a redesigned app. For State Farm, it built a new digital platform enabling easier access to services like roadside assistance and accident repair. And for Thrive Market, YML implemented a data-driven customized and personalized experience for online shoppers that increased first-time orders by 16%.

YML is the Silicon Valley, outcome-driven, digital product company balancing and blending sexy design with cutting-edge technology; all while, critically, driving business impact.

Ashish Toshniwal

CEO, YML

Led by CEO Ashish Toshniwal, the Redwood City, California-based agency says that 40% of its employees are BIPOC and its executive team is 30% female. Its team is made up of 65% technologists, 25% designers, 10% product strategists who are diverse geographically; its last hands-on call had 150 people from six continents, more than 20 countries, and 16 U.S. states.

YML isn’t a traditional choice for this list; but this year has been anything but traditional. “Many of our competitors are essentially the digital side of Madison Avenue,” says YML. “They will sell clients with a fancy deck, front-load research and strategy, and then six to 12 months later comes ‘the work.’ YML is the Silicon Valley, outcome-driven, digital product company balancing and blending sexy design with cutting-edge technology; all while, critically, driving business impact.”

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