New vertical leadership will build on decade-long success building technology-enabled communications strategies

NEW YORK and WASHINGTON, Dec. 4, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced it is unifying leadership of its global communications and advocacy companies under Zac Moffatt, currently CEO and Co-Founder of Targeted Victory. Moffatt will serve as Stagwell’s first Global Chair, Communications and Advocacy.

In this new role, Moffatt will oversee the communications and advocacy agencies of Allison, HarrisX, HUNTER, Consulum, SKDK, Sloane, and Targeted Victory. This group vertical represents expected net revenues approaching $400m in 2025 and over 1500 employees across the world and serves some of the world’s biggest brands and most influential advocacy organizations.

“Clients today need firms that know how to navigate political polarization, fragmented media, and increasingly dispersed sources of content and distribution,” said Mark Penn, Chairman and CEO, Stagwell. “Zac has built and scaled one of the most successful communications businesses in the country by recruiting and retaining best-in-class talent and developing diversified, technology-driven revenue streams. He is the right leader to bring this same transformation across the rest of Stagwell’s best-in-class communications and advocacy agencies.”

“Our success comes from building and deploying strategies and products that help clients break through in a fractured media environment,” said Zac Moffatt, Stagwell’s Global Chair for Communications and Advocacy. “Targeted Victory joined Stagwell in 2017 with a staff of 20, since then we have grown more than tenfold, with over 230 employees and more than $100 million in annual revenue. I’m excited to work with this exceptional group of agencies to build on their strengths, accelerate growth, and create even more opportunities for our clients.”

While Stagwell’s agencies have long collaborated, today’s marketplace demands more unified leadership. This new communications and advocacy vertical will:

• Give clients earlier access to the newest technology and AI powered tools, helping them reach the right audiences faster, shape coverage more effectively, and produce smarter content at scale.
• Build client teams with the strongest talent and capabilities across Stagwell, ensuring every engagement has the right specialists, insights, and products to solve their most complex communications challenges.
• Deliver a more seamless, coordinated client experience with faster turnarounds, tighter integration across disciplines, and a consistent standard of excellence worldwide.

Moffatt will report to Stagwell CEO Mark Penn effective immediately. Targeted Victory will continue to be led by co-Founders Abe Adams and Ryan Meerstein. 

Contact:
pr@stagwellglobal.com 

NEW YORK, Nov. 13, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced that its EVP, Global Chief Marketing Officer Ryan Linder will speak at the Wall Street Journal’s CMO Council Summit on November 19, 2025 in New York City.

Moderated by The Wall Street Journal’s Katie Deighton, Linder will headline a session, titled “This Is Your New Mission,” exploring how the modern CMO’s remit has expanded beyond traditional marketing to encompass enterprise leadership, and a broader responsibility for driving growth. Linder will outline why brands must shift from one-off campaigns to interconnected, always-on marketing ecosystems that create sustained business impact.

As Executive Vice President and Global CMO, Linder champions Stagwell’s network of 70+ agencies and works closely with global brands as they navigate pivotal moments, from launching new platforms to redefining marketing operations or steering through industry transformation. He is widely regarded as a strategic partner to C-suite leaders seeking to modernize their approach to creativity, data and growth.

For the full list of programming, visit https://cmocouncil.wsj.com/event/cmo-council-summit-6/.

About Stagwell 
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

Contact
Madison Wick
pr@stagwellglobal.com

The upfronts style event convened marketing influencers, business and publishing leaders in New York for a day of programming spotlighting the power of news advertising and the new media playbook

NEW YORK, Oct. 20, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, hosted the inaugural Future of News NewsFronts in New York on October 16, 2025, welcoming nearly 30 publisher partners alongside brand and media leaders to discuss the productization, monetization, and innovation of news media.

Stagwell CEO and Chairman Mark Penn set the tone for the day by stating, “A thriving free press isn’t a luxury. It’s an infrastructure for informed citizens, functioning democracies, and effective marketing. The opportunities are right in front of us.” 

Panel discussions and keynotes throughout the day offered a deeper look at the challenges and opportunities shaping the next chapter of news media. Craig Brommers, CMO of American Eagle Outfitters, offered a bold perspective on the marketing world, noting: “Marketing needs to take big bets; the industry plays it too safe.”

Additional highlights included a fireside chat between The New York Times’ Michael Barbaro and Stagwell Chief Corporate Affairs Officer Alexis Williams on building enduring news products; a conversation between Dr. Benjamin Chavez Jr., President & CEO of the National Newspaper Publishers Association and Stagwell Vice Chair David Sable; and a panel exploring how AI shapes storytelling, featuring leaders from BBC Studios, Code and Theory, The Independent, New York Stock Exchange, and PRophet.

Content from NewsFronts will also be available for viewing on Stagwell’s YouTube. To learn more about the initiative and explore the research dismantling brand safety myths, visit https://www.stagwellglobal.com/future-of-news/.

About Stagwell 
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

Contact
Maggie Axford
pr@stagwellglobal.com

TRUMP JOB APPROVAL STEADY AT 46% WHILE CONGRESSIONAL APPROVAL FALLS 5 PTS. FROM AUGUST

MOST VOTERS UNDERESTIMATE ECONOMIC GROWTH AND OVERESTIMATE INFLATION

85% OF VOTERS SAY CELEBRATION OVER KIRK’S DEATH BY MEDIA PERSONALITIES WAS INAPPROPRIATE

71% OF VOTERS SUPPORT SINKING SOUTH AMERICAN SHIPS CARRYING DRUGS INTO THE COUNTRY

34% OF AMERICANS FEEL THEY WILL EVENTUALLY LIVE THE AMERICAN DREAM AND 24% BELIEVE THEY ARE LIVING THE AMERICAN DREAM

78% OF VOTERS SAY AMERICANS ARE BETTER OFF WITH FREE ENTERPRISE RATHER THAN SOCIALISM

56% OF VOTERS SUPPORT TRUMP’S GAZA PEACE PLAN

NEW YORK and CAMBRIDGE, Mass., Oct. 6, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW) today released the results of the September Harvard CAPS / Harris poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX.

President Donald Trump’s approval rating is at 46%. Trump’s job approval is highest on fighting crime in U.S. cities (50%), immigration (49%), and returning America to its values (48%), and lowest on handling inflation (40%) and tariffs and trade policy (40%). This month’s poll also covered public opinion on the economy, political violence, the government shutdown, the American Dream, conflicts in the Middle East, and the war in Ukraine. Download the key results here.

“Voters’ outlook on the country remains largely the same with strong opposition to the government shutdown,” said Mark Penn, Co-Director of the Harvard CAPS / Harris poll and Stagwell Chairman and CEO. “They feel the rhetoric of today’s political leaders has grown too polarizing and is fueling political violence, and they want leadership that works to unite the country.”

CONGRESSIONAL APPROVAL DROPS FROM LAST MONTH

• 40% of voters say the country is on the right track, stable from last month.
• 34% of voters say their personal financial situation is improving (-1 pt., Aug. 2025), particularly among Republican, male, 25-44 y.o., and urban voters.
• The Congressional approval rating is at 32% (-5). The Democratic Party approval rating is at 42% (+1) and the Republican Party approval rating is steady at 47%.
• Among key political figures, voters have the highest net favorable view of Charlie Kirk (+16 net favorable), Erika Kirk (+14), and Volodymyr Zelenskyy (+13).
• 43% of voters say inflation is the most important issue to them personally (-4).

MAJORITY OF VOTERS BELIEVE INFLATION IS ABOVE 3 PERCENT AND THE ECONOMY IS SHRINKING

• 65% of voters believe inflation is above 3 percent (Democrats: 70%; Republicans: 62%; Independents: 64%).
• 56% of voters believe the economy is shrinking rather than growing.
• Voters are split 50-50 on whether Trump’s policies are making the U.S. economy stronger or weaker.
• 58% of voters say Trump’s tariffs are harming the economy (+3).
• 56% of voters say Trump is losing the battle against inflation.

VOTERS OVERWHELMINGLY OPPOSE GOVERNMENT SHUTDOWN

• 70% of voters oppose the government shutdown, with 53% blaming Republicans (Democrats: 76%; Republicans: 31%; Independents: 54%). However, 62% of voters say Republicans will win the shutdown.
• 65% of voters say Democrats should end the shutdown by accepting a continuing resolution at current spending levels (Democrats: 39%; Republicans: 90%; Independents: 63%).
• Voters are split on how the shutdown impacts their vote in the midterm elections, with 8% of Democrats they are more likely to vote for Republicans and 9% of Republicans saying they are more likely to vote for Democrats.
• 55% of voters say the Democrats behind the shutdown are motivated by pleasing their base.

THREE IN FOUR VOTERS BELIEVE TODAY’s POLITICAL RHETORIC IS TOO EXTREME, BLAMING IT FOR VIOLENCE

• 75% of voters say the rhetoric of our politicians has become too extreme (Democrats: 83%; Republicans: 65%; Independents: 79%), with 72% saying today’s rhetoric is leading to violence.
• 58% of voters say Trump’s rhetoric is too extreme. 57% believe the same of rhetoric from leading Democratic and Republican politicians.
• Though more than three-quarters of voters say assassinations of Charlie Kirk (78%), United Healthcare CEO Brian Thompson (77%), and Minnesota Democratic State Representative Melissa Hortman (83%) were unjustified, roughly 1 in 5 say they were justified (Kirk: 22%; Thompson: 23%; Hortman: 17%).
• 53% of voters say Kirk’s assassination made the country worse. 32% felt angry, 23% felt nothing, and 18% felt worried.
• 86% of Democrat voters and 83% of Republican voters say it is unjustified to use political violence to advance their party’s goals.
• 56% of voters believe America can come together with leadership that tried harder to unify it, including a majority across parties.
• At least two-thirds of voters say assassination attempts on Trump, Supreme Court Justice Brett Kavanaugh, Governor Josh Shapiro, and former House Speaker Nancy Pelosi were unjustified.

STRONG MAJORITY OF VOTERS FOUND MEDIA CELEBRATION OF KIRK’S DEATH INAPPROPRIATE BUT SAY SUCH BEHAVIOR IS PROTECTED BY FREE SPEECH

• 85% of voters say it is inappropriate for media personalities to celebrate Kirk’s death.
• 62% of voters say the words and actions of those celebrating Kirk’s death is protected by the First Amendment and free speech (Democrats: 70%; Republicans: 55%; Independents: 63%).
• Voters are split on whether it was right of TV networks to fire commentators over Kirk comments (Right: 51%; Wrong: 49%).
• 54% of voters oppose the suspension of Jimmy Kimmel, and 58% say Disney was right to reinstate him.
• 64% of voters say social media is operating to encourage political violence today.

MOST OF TRUMP POLICIES CONTINUE TO SEE MAJORITY SUPPORT INCLUDING SINKING BOATS WITH DRUGS, THOUGH A SMALL MAJORITY SAY TRUMP HAS EXCEEDED HIS AUTHORITY AS PRESIDENT

• 18 out of 20 of Trump’s policies continue to receive majority support, with his most popular policies being lowering prescription drug prices (86%), deporting illegal immigrants who have committed crimes (78%), and eliminating waste in government expenditures (75%). Adding work requirements to Medicaid programs (42%), tariffs (49%), and deploying the National Guard in cities (51%) are the least popular.
• 71% of voters support the U.S. destroying boats bringing drugs from South America into the country.
• 63% of voters say Trump will not solve the Ukraine war (+4), and 64% of voters say Trump will not solve the Israel-Hamas war.
• 52% of voters say Trump is doing a better job than Joe Biden did as President (-2).
• 52% of voters say Trump is behaving like a strong president instead of a fascist dictator, though 55% say Trump has exceeded his authority as President (Democrats: 83%; Republicans: 24%; Independents: 59%).
• 56% of voters say Trump is not abiding by all court rulings.

AMERICANS OVERWHELMINGLY FAVOR FREE ENTERPRISE OVER SOCIALISM AND BELIEVE IN HARD WORK, BUT A PLURALITY ARE SKEPTICAL THEY WILL EVER ACHIEVE THE AMERICAN DREAM

• 78% of voters say Americans are better off with free enterprise than socialism, including a majority across political, gender, and age groups, though 37% of voters 18-24 y.o. favor socialism.
• 38% of voters, a plurality, believe they will never live the American Dream, while 34% say they will eventually live it and 28% say they are living it now.
• 61% of voters are homeowners, 84% say they own a car, and 54% say they have a job.
• 57% of voters believe hard work can earn them enough to own a house and have a family, with Republican (73%; net +24 vs. Democrat), male (64%; net +14 vs. female), and 25-44 y.o. (62%; net +12 vs. 55-64 y.o.) voters agreeing with the sentiment most.
• 59% of voters say a college education is important to economic success (Democrats: 66%; Republicans: 57%; Independents: 53%; Men: 62%; Women: 55%).
• 53% of voters say America is on the verge of unprecedented economic opportunities, believing younger generations today have advantages others did not. But 57% of voters say AI will make it harder to get a job.

STRONG MAJORITY OF VOTERS VALUE FAMILY AND KIDS, THOUGH YOUNGER VOTERS ARE PRIORITIZING ECONOMIC SUCCESS

• 71% of voters say having a family is very important to them personally, while 55% say the same about economic success.
• 71% of voters say having a family is more important than having a good job (18-24 y.o.: 51%).
• 78% of voters say having children is something they want or wanted.
• 60% of voters have children, though 28% say they do not expect to have any (Democrats: 31%; Republicans: 22%; Independents: 33%; Male: 32%; Female: 24%; 18-24 y.o.: 32%).

MAJORITY OF VOTERS SUPPORT TRUMP’S GAZA PEACE PLAN

• 51% of voters support Trump’s handling of the Israel-Hamas conflict (-2 pts., Aug. 2025).
• 56% of voters support Trump’s 21-point peace plan to end the conflict, with 70% supporting the plan after being told major Arab governments support it.
• 79% of voters say Israel should accept the plan and 78% say Hamas should accept it. 51% believe Israel has already accepted it, and 64% believe Hamas has rejected it.
• 83% of voters support the plan’s demands to release of all hostages and create a path to a Palestinian state.
• 69% of voters agree the long-term answer to the conflict should be a two-state solution between Israel and Palestine.
• 75% of voters support imposing new sanctions on Iran for its continued ambition for nuclear weapons.

TRUMP GIVEN CREDIT FOR HIS EFFORTS TO END WAR IN UKRAINE

• 65% of voters support Trump’s efforts to end the war in Ukraine.
• 77% of voters support additional sanctions on Russia to end the war, and 68% believe the Trump administration should continue to arm Ukraine and impose sanctions.
• 57% of voters believe governments that buy Russian oil and gas should be punished with tariffs.
• 79% of voters say Europe should buy oil from the U.S. instead of from Russia.

The September Harvard CAPS / Harris poll survey was conducted online within the United States on October 1-2, 2025, among 2,413 registered voters by The Harris Poll and HarrisX. Follow the Harvard CAPS / Harris poll podcast at https://www.markpennpolls.com/ or on iHeart Radio, Apple Podcasts, Spotify, and other podcast platforms. 

About The Harris Poll & HarrisX

The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations, and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.

HarrisX is a technology-driven market research and data analytics company that conducts multi-method research in the U.S. and over 40 countries around the world on behalf of Fortune 100 companies, public policy institutions, global leaders, NGOs and philanthropic organizations. HarrisX was the most accurate pollster of the 2020 U.S. presidential election.

About the Harvard Center for American Political Studies
The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of U.S. politics.  Governed by a group of political scientists, sociologists, historians, and economists within the Faculty of Arts and Sciences at Harvard University, CAPS drives discussion, research, public outreach, and pedagogy about all aspects of U.S. politics. CAPS encourages cutting-edge research using a variety of methodologies, including historical analysis, social surveys, and formal mathematical modeling, and it often cooperates with other Harvard centers to support research training and encourage cross-national research about the United States in comparative and global contexts. More information at https://caps.gov.harvard.edu/.

Contact:
Carrie Hsu
pr@stagwellglobal.com  

Building on Stagwell’s Future of News initiative, NewsFronts programming will highlight the power of news advertising

NEW YORK, Sept. 30, 2025 /PRNewswire/ — Stagwell (NASDAQ:STGW), the challenger network built to transform marketing, will host the inaugural Future of News NewsFronts on October 16, 2025 in New York. This first-of-its kind upfronts style event is designed to reinvigorate the relationship between news and marketing – bringing together thought leaders to spotlight innovation and opportunity in news media, and secure advertising commitments from brands for the year to come.

Stagwell (STGW) releases third regional wave of its News Advertising study fielded among nearly 10,000 Canadian adults

Stagwell partners with The Globe and Mail to unveil the research at event bringing together Canadian journalists and industry leaders for discussions around the importance of investing in news advertising

TORONTO, Sept. 18, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today released new research in partnership with The Globe and Mail, highlighting a major opportunity for brands to connect with a valuable yet often overlooked audience: Canadian news junkies.

Key Findings Include:

Stagwell partners with The Globe and Mail to unveil the research at event bringing together Canadian journalists and industry leaders for discussions around the importance of investing in news advertising.

• 22% of Canadians are ‘news junkies,’ checking the news an average of five times per day and reading an average of 8.8 news articles per day.
• An even larger share, 71%, are news readers, reading an average of 6.5 news articles/stories per day.
• Canadians are just as likely to follow news as they are sports (22% vs. 21%, respectively).
• Canadians are more likely to follow news (22%) than they are entertainment (14%).
• No brand safety issues were detected among key demographic groups for advertisers, including Gen Z, moms, high earners and university-educated adults.
• Among Gen Z, the average purchase intent for brands whose ads were placed next to news articles on domestic political content was 61%, compared to 59% for sports and 61% for crime—differences that are statistically insignificant.
• Among high earners, the average purchase intent for brands whose ads were placed next to news articles on global politics was 65%, compared to 69% for business, and 64% for entertainment—differences that are also statistically insignificant.

This latest study, conducted by Stagwell’s research consultancy HarrisX, builds on Stagwell’s Future of News initiative, prior U.S. and U.K News Advertising studies, and research into how CEOs and board directors view news media as a powerful advertising tool.

“As we expand our brand safety research to Canada, the message remains clear: advertisers shouldn’t avoid news—they should embrace it. Trusted news delivers engaged audiences and stronger returns worldwide,” said Mark Penn, Chairman and CEO of Stagwell.

“We’re proud to partner with Stagwell to bring the Future of News initiative to Canada. This research underscores the essential role of news media in upholding a healthy democracy, while also offering brands a trusted environment to build meaningful engagement with Canadians,” shared Andrew Saunders, President and CEO, The Globe and Mail.

Stagwell and The Globe and Mail will explore these findings and more at the Future of News Canada Summit today.

About Stagwell

Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.    

Methodology

The Future of News Canada Study was conducted among 9,675 adults across Canada from August 22 to August 29, 2025. HarrisX, a Stagwell company and a leading global research consultancy, conducted the quantitative survey-based online interviews. The sampling margin of error is +/-1.0% for the total study sample, +/-2.5% for each news article tested, and +/-4.9% for each variation of study stimulus. The survey data was weighted to a nationally representative sample of Canadian adults across key demographics, including age, gender, region, race/ethnicity, education, and income, to align with Canadian census. HarrisX obtained the survey sample from multiple industry-leading online sample panels. Throughout the data collection process, HarrisX used in-house technology tools to ensure data quality including authenticating survey respondents and preventing multiple survey submissions.

Media Contact
Madison Wick
PR@stagwellglobal.com

Event featured publishers discussing the evolving media landscape and opportunities for brands to partner with news media to drive business impact

WASHINGTON, Sept. 18, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, convened leaders across media, marketing, and communications for its inaugural Disruptor Media Showcase in Washington, D.C.

Programming highlights included panel discussions on shifting distribution models and decision-making in today’s evolving media landscape, followed by rapid-fire presentations where publishers demonstrated new approaches to storytelling, audience engagement, and monetization.

“From breaking through the noise in a crowded market to leveraging news as a central driver of business results, publishers are redefining how audiences engage with content through product innovation and how brands connect with their readers,” said Alexis Williams, Chief Corporate Affairs Officer at Stagwell. “The showcase highlighted the incredible innovation happening across the news landscape.”

Participating publications – including 2WAY, Mutuals, Upward, Breitbart News, COURIER, Crooked Media, The Argument, The Daily Caller, The Daily Wire, The Free Press, Mo News, NOTUS, Puck, RealClearPolitics, Straight Arrow News, and Urban Legend – shared how they are using technology, culture, and new business models to engage audiences from Gen Z to Washington policymakers.

About Stagwell 
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

Contact
Madison Wick
pr@stagwellglobal.com

WASHINGTON, Sept. 9, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced the appointment of Meredith Aronson as Vice President, Corporate Affairs. Aronson will help expand the firm’s growing Corporate Affairs practice, advancing its capabilities in reputation, integrated marketing and communications, research and stakeholder engagement.

SINGAPORE, Aug. 22, 2025 – Allison Worldwide and Stagwell are turbocharging their Asia Pacific communications capabilities and client support with the appointment of industry veteran Margaret Key as Chief Executive Officer, Allison Asia and Stagwell’s Executive Director, Asia Pacific. 

Joining Oct. 1, Key brings more than two decades of strategic expertise and visionary leadership to the dual role. She will be based in Singapore, reporting to Allison Worldwide CEO Jonathan Heit. 

Most recently, she served as CEO for Publicis’ MSL Group, Asia Pacific, spearheading the transformation of a fragmented agency into a cohesive regional network and delivering significant business growth and expansion. Previously, Key worked at Edelman and Burson-Marsteller, Asia Pacific. 

She has been recognized with multiple industry awards, including Campaign Asia’s Women to Watch, Campaign Asia’s APAC Regional Consultancy of the Year, and London International Awards: APAC Regional PR Network of the Year. Additionally, she is a board member at Verité, a global nonprofit organization dedicated to labor rights.