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PR Newswire

CONTACT:

Sarah Arvizo
Stagwell
pr@stagwellglobal.com 

NEW YORK and WASHINGTON D.C. – Sept. 15, 2022 – Stagwell today launched a new business unit to deliver bipartisan, multidisciplinary political and communications expertise to chief executive officers, chief communicators officers and chief marketing officers navigating emerging policy, political and social issues.

 

The new Stagwell Risk and Reputation Unit aligns political and financial strategists from Democratic strategic communications firm SKDK, Republican digital agency Targeted Victory, financial communications firm Sloane & Company and Stagwell’s corporate reputation and strategic experts. The offering will help business leaders audit the societal and political issues most important to stakeholders, develop proactive and reactive strategies and narratives, and monitor and measure the impact of a company’s position on business reputation and overall performance.

 

“Today’s CEOs are under more pressure than ever to mix business and politics – yet one misstep can wipe out a year of marketing and corporate reputation building and billions in shareholder value,” said Mark Penn, chairman and CEO, Stagwell. “Too often, businesses rely only on expertise from one side of the aisle or without considering the financial implications of their public positions. Our team goes beyond the purpose-marketing units in today’s landscape to bring true, bipartisan political insights and tested business acumen closer to the war room.”

 

Ray Day, Stagwell vice chair and a longtime chief communications officer, added: “Leaders have minutes to make the right decision once a societal or political issue takes over their company’s narrative. Too often, they tend to make choices based on internal information with little outside perspective,” Day said. “We’re providing the guidance leaders need to respond in the heat of the moment, while also helping them see around corners and anticipate what’s to come to protect reputation.”

 

The new consultancy includes experienced strategists who have supported and served in executive leadership at Microsoft, Ford, IBM and many other Fortune 500 companies, as well as campaign strategists for 12 presidential races, 95 Senate races and 175 House races.

 

“Stagwell excels at connecting the best of the best to unleash transformative results for our clients. With this unit, we’ve connected two of the leading political firms in the country alongside our financial and corporate communications experts to help business leaders solve one of their biggest post-COVID challenges: balancing product with purpose,” said Alexis Williams, chief brand officer, North America, Stagwell.

 

To inquire about the Risk and Reputation Unit, please reach out to hello@stagwellglobal.com

 

About Stagwell

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

About SKDK

SKDK is a top national communications and political consulting firm bringing unparalleled strategic communications experience to Fortune 500 companies, nonprofits, philanthropic organizations and labor unions, as well as political committees and candidates. With offices in Washington, New York, Los Angeles and Albany, SKDK offers strategic support to managing a crisis, protecting a brand, advocating an issue or winning an election. In 2020, SKDK was a key adviser to the Biden for President campaign and helped to make history by electing Joe Biden as President of The United States and Kamala Harris, the nation’s first Black, Asian-American and woman, as Vice President. To learn more about SKDK, visit our website at www.skdknick.com.

About Targeted Victory

Targeted Victory is a digital-first political and communications agency.  Born out of campaigns, we bring speed and scale to our work on behalf of Fortune 500 companies.  Our roster of presidential-level campaign operatives, former House and Senate chiefs of staff, former television producers and global public relations and marketing professionals provide strategic guidance to our clients. Our decades of experience running political and corporate campaigns has taught us utilizing both national messaging and outreach, along with activating hyperlocal engagements, is the most effective way to tell a client’s story.

About Sloane & Company

Founded in 1998, Sloane & Company is an industry-leading strategic communications firm focused on Corporate Communications, Media Relations, Investor Relations, Crisis Communications and Issue Management, Activism Defense and Proxy Contests, Transaction Support and Public Affairs. Sloane & Company has previously been recognized by The Holmes Report as Global Corporate Agency of the Year; and Crisis Agency of the Year, and in 2019 was ranked by Bloomberg #2 among communications firms for shareholder activism support, based on total number of campaigns.

Media Contact:

Sarah Arvizo
pr@stagwellglobal.com

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The Drum

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The global network is bringing together financial experts and political strategists from both sides of the aisle to help brands nail their messaging on oft-controversial topics.

Stagwell, the agency network founded by political strategist and former Microsoft executive Mark Penn, is launching a new business arm designed to help brand leaders navigate the nuances of political and social issues. The new branch, dubbed the Risk and Reputation Unit, brings together experts from across the aisle to advise executives and help them form strategic bipartisan communications.

 

With global tensions rising in light of the conflict in Ukraine, Stagwell felt the timing was right. “One of the things we realized, particularly in the aftermath of some of the very public misses at the start of the Russia-Ukraine war, was that CEOs and CCOs need professional, outside advice on navigating emerging political issues,” Penn tells The Drum. “CEOs have minutes to react once internal stakeholders begin organizing around a problem – and they make decisions based primarily on internal information with little outside perspective. Or, those who do look externally seek political expertise from only one side of the aisle, ensuring that their communications will alienate existing or potential consumers.”

And getting the brand messaging right, he says, is no small matter, as one ill-advised mistake could result in billions of dollars in lost shareholder value and long-term damage to the brand’s reputation. “This isn’t just an issue of outplaying the news cycle.”

The new practice will see Stagwell’s corporate advisors come together with financial and political strategists from the network’s Democratic communications and consulting firm SKDK (which worked on Biden-Harris 2020 campaign), experts from Stagwell’s Republican digital-focused political comms agency Targeted Victory (which is on track to raise more than $1.5bn for Republican causes and campaigns this election cycle) and financial communications professionals from Sloane & Company. The group includes ex-Ford, IBM and Microsoft execs, as well as campaign strategists who have worked in 12 different US presidential races and 270 Senate and House races.

But Penn stresses that the branch is “not another purpose marketing unit” – it goes far beyond that. “We’ve built the Business Risk and Reputation Unit to provide two critical missing pieces of the consideration puzzle. One is bipartisan political insights, and [the second] is multidisciplinary, multi-sector business leadership and financial comms expertise,” he says. “In conjunction with a leader’s internal insights, it’s the perfect recipe for traversing today’s minefield of policy, political and social issues, while balancing risk.”

Combining a diverse and balanced range of voices, Stagwell hopes, will help brand leaders take stock of the issues that matter most to stakeholders and subsequently develop and deploy both proactive and reactive strategies to manage brand purpose and reputation, while safeguarding their bottom lines. “Our teams are on-hand with always-on global brand intelligence and polling, ready to spring into action at the first sign of an emerging issue,” says Penn.

For brands – which are under increasing pressure to take public stances on hot-button issues – it can feel nearly impossible to toe the line. While data from Kantar indicates that some 68% of consumers believe it’s important for brands to take a position on social and political issues, Stagwell’s own polls, conducted in partnership with Axios, have found that 59% of consumers say there is more risk than reward in speaking out on social issues. And 37% of the public say that chief executives should stay out of social debates.

Even considering the risks, Penn says there are some simple, straightforward tips for getting it right. It’s the same advice he gave to candidates when he worked in politics (Penn co-founded PSB, a major polling firm and consultancy, and served as a chief strategist on Hillary Clinton’s 2008 presidential campaign). “Study the issues, understand your stakeholders and ensure that when you speak out, it’s consistent with the platform you’ve built around your brand. The closer a policy or social issue is to your company’s core value proposition, the more the topic makes sense.”

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AdAge

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Rebranding effort is first work by 72andSunny for Zoom, with VaynerMedia handling global media push

Zoom is launching a new visual identity with help from a new agency, Stagwell Group’s 72andSunny, as the brand looks to go from ubiquitous video app to full-fledged business communications and collaboration platform.

The campaign, which launched Sept. 12, is the first for the brand from 72andSunny, which is working on a project basis. It will be running across digital, out-of-home (including Times Square), social media and streaming services in North America and globally. VaynerMedia is handling the media buy.

It backs Zoom’s new visual identity and push for broader business communications relevance—including Zoom Chat, now officially re-dubbed Zoom Team Chat.

Certainly Zoom doesn’t have an awareness problem since it became woven into the cultural fabric of work during the pandemic starting more than two years ago. Just one more reminder of its status as an “essential business tool” came Thursday when a service outage hit tens of thousands of users who were suddenly deprived of their video workplace tether.  Zoom quickly restored the service.

But the new identity and creative are meant to show that Zoom is more than the video grid of co-workers that’s become an everyday virtual workspace for millions, even as more people spend more time in the office.

“Partnering with Zoom at this time of evolution is the kind of challenge we love, with the kind of partner we love,” said Carlo Cavallone, global chief creative officer of 72andSunny in a statement. “We had a very collaborative process to get to the design concept at the core of the platform. We’re excited because it’s a clear, powerful creative idea that opens a lot of new possibilities for the brand.”

The ads pile extra o’s into the Zoom name to point out that the company is also about phone, Team Chat, rooms, events, team whiteboards, contact centers and other services.

“What started as a video meeting app quickly moved into broadcast webinars, connected conference rooms, and more, and it continues to evolve and expand,” Zoom Chief Marketing Officer Janine Pelosi said in a blog post.

A big part of the new branding is to focus on the Zoom Team Chat collaboration and messaging hub as the company looks to broaden its involvement in a work tool space where Slack, Microsoft Teams and Miro, among others, compete.

“We’ve already made significant investments in Zoom Team Chat’s capabilities, and we’ll unveil even more enhancements later this month,” Pelosi said.

 

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In partnership with Ragan Communications, PRophet Founder & CEO Aaron Kwittken speaks with a panel of experts to discuss the new technologies that promise to help PR practitioners demonstrate performance using real-time data instead of relying on gut instinct, relationships or a “great story idea”. Panel includes Aaron Bernstein (Head of Market and Competitor Intelligence: Enterprise Strategy – Walmart), Ben Choder (former President of Notified and author), and Nick Loui (Co-Founder & CEO of PeakMetrics).

Public relations has historically been a relationship-based business. The relationship between a PR practitioner and a journalist or media outlet was special and sacrosanct. This relationship, along with a great story idea, is what used to drive earned media performance. Yet, as newsrooms contract, more and more journalists are becoming freelancers and free agents. And stories are less driven by great narrative or through media relationships and more often driven by search with reporters being compensated on clicks, likes, and shares alongside affiliate marketing partnerships. How can AI, machine learning, and natural language processing help the PR and media relations industry modernize the pitch process?

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Adam Wise
KWT Global
awise@kwtglobal.com

Study Reports 9 in 10 PR Professionals Say AI Will Free Them Up for Higher Value Tasks

NEW YORK (Sept. 13, 2022) – The vast majority of public relations (PR) professionals (94%) want to be a part of changing the future of their field, with over nine in 10 (92%) believing AI has the potential to transform the way PR is conducted, according to new research commissioned by Stagwell’s (NASDAQ: STGW) PRophet, the first-ever AI-driven PR pitch platform built by and for PR professionals that predicts media interest and sentiment. 

The study, which was conducted online by The Harris Poll this summer, also part of the Stagwell network, asked PR professionals to identify and assess modern-day challenges in public relations such as lagging technology investment and maintaining relationships with journalists, while considering the efficiencies AI can offer to become more productive and performative in their roles. Ninety percent of respondents said they believe AI will make it possible for them to spend more time on higher value tasks. The survey also asked PR professionals to identify common hurdles they face when seeking earned media coverage from journalists as well as their views on data privacy in PR. 

Key insights from the PRophet/Harris Poll research include:

  • 92% of PR professionals say they believe AI is worth exploring.
  • 89% of PR pros say personal relationships with journalists are more important than ever, yet 53% declared they feel like they do not have the capacity to maintain these connections.
  • 72% say they rely more on their gut than they should have to when pitching content.
  • 84% shared that data privacy is a concern when sharing pitch materials with a PR tech platform.

“Countless industries around the world are already reaping the vast benefits AI can provide to improve how they do business, so why not public relations?” said Aaron Kwittken, founder and CEO of PRophet. “Our research with The Harris Poll shines a light on the large appetite brand teams and agencies alike have to leverage AI in ways that not only save them time and money, but allow them to better source and target the right journalists at the right time with the right story.”

The survey also asked respondents to share what they rely on to help improve their pitches. The majority reported relying on experience (75%), established relationships with journalists (66%), or research conducted by a fellow team member (63%). Fifty-four percent said they rely on a PR tech platform to support their pitches, and nearly half (47%) feel they have no true strategy at all when writing pitches.

“Today’s research from PRophet and The Harris Poll shows that earned media professionals are open and ready for AI to play a critical role in the future of their work. They recognize that technology can be complementary to their skills and gives them space to focus on what matters,” said Erica Parker, managing director of the Media Communications Research Practice at The Harris Poll.

Learn more about the findings of this report and access the entire executive summary by clicking here.

Agency and brand representatives interested in taking advantage of AI and learning how PRophet can dramatically improve performance of their media relations efforts, can reach out to sales@prprophet.ai to learn about monthly and annual subscription options and to request a demo. For more information on PRophet, visit www.prprophet.ai.

Survey Method

This survey was conducted online primarily in the United States by The Harris Poll on behalf of PRophet from June 17 to July 11, 2022, among 127 public relations professionals. Respondents were recruited from research panels, an open web survey link posted on PR-related social media, and a list of PR professionals provided by PRophet. Raw data were not weighted and are therefore only representative of the individuals who completed the survey.

The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within ±8.6 percentage points using a 95% confidence level. For complete survey methodology, please contact awise@kwtglobal.com.

About PRophet 

PRophet is the first-ever A.I.-driven data-as-a-service (DaaS) platform designed by and for the PR community that analyzes past stories to better predict future media interest and sentiment using natural language processing and machine learning. PRophet is a flagship product within the Stagwell Marketing Cloud, a proprietary suite of SaaS and DaaS tools built for the in-house marketer, spanning campaign ideation to activation and analysis. PRophet was founded by PR and marketing industry thought leader and entrepreneur Aaron Kwittken in 2020 with backing from political strategist, technologist and author Mark Penn, Founder, Chairman and CEO of Stagwell. To learn more, visit prprophet.ai.

About The Harris Poll
The Harris Poll is one of the longest-running surveys in the U.S., tracking public opinion, motivations, and social sentiment since 1963. The Media Communications Research Practice supports the full scope of clients’ data-driven communications strategy, including paid, earned, social and owned media. Whether the goal is to own and tell their own story through thought leadership research, to measure what the public thinks or knows through public opinion polling, or to influence the policy and legislative agenda by taking a public affairs lens, our consultants guide the research and analysis process, from discovering a unique space a client can own through supporting the full range of outreach activities.

About Stagwell

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

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 We’re taking our mission to transform marketing and consumer experiences to Austin in 2023 for SXSW – and pleased to have five agency sessions up for consideration in this year’s Panel Picker from 72andSunny, Colle McVoy, National Research Group, Observatory, YML. From building more equitable communities to cutting-edge conversations with the transformers evolving the digital health ecosystem, the network’s sessions this year are all about when culture-moving creativity meets digital transformation. Read on to learn about the conversations on the voting bloc – and then click through to each session to cast your vote.

Voting takes less than ten seconds:

  • Click through the links to each panel
  • Create an account
  • Click the UP vote in the top right portion of each panel page to vote.

Voting closes on August 21.

See you in Austin!

Comms & Creative in Color: Inclusion, Unlocked

72andSunny

VOTE HERE. 

Diversifying representation is a business imperative in marketing/communications and advertising industries. But for the creative world which shapes & influences the global culture agenda, this is more than business: it’s a non-negotiable future. Both agencies and in-house teams of the industry must evolve from talking about the “why” of this problem to actively creating and carrying out intentional, impactful and sustainable solutions. With a warm, intimate panel of industry titans, we’ll uncover challenges and unlock proven insights and strategies on what it takes to attract, retain and advance Black talent in the communications and creative industries–with values of community at the center. Attendees are invited into dialogue alongside the panel of industry leaders–all are welcome!

A Blueprint for Creating Equitable Communities

Colle McVoy

VOTE HERE.

The urgency to create equitable communities where all people thrive continues, but most solutions have been slow to bring change. Especially in Minneapolis, which has one of the largest racial wealth gaps in the nation. But a pioneering movement in the city is building a vibrant community that supports business development, celebrates culture and nurtures belonging so Black people can thrive. Hear how this unique approach, fueled by creative, corporate and civic partners, is expected to transform Minneapolis’ reputation while providing a powerful blueprint for change across the country.

The Future of Deaf Representation in Entertainment 

National Research Group

VOTE HERE.

The popularity of the film “CODA” sparked a new conversation about representation of the Deaf community in entertainment – authenticity on screen, inclusivity among writers, producers, and actors, and accessibility within the industry at large. Deaf West Theatre, the most prominent nonprofit organization focusing on Deaf-centered storytelling, has partnered with National Research Group, a global insights and strategy firm, to find out how those in the Deaf community really feel about the current state of representation and accessibility in entertainment. This session will highlight findings from an in-depth research study; feature video from a roundtable of prominent Deaf actors, directors, writers, and more; and provide insights on how to move forward to build a more inclusive industry.

Snoop, Martha, and the New Blend of Wine Consumers 

Observatory

VOTE HERE.

Wine has a reputation for needing a mature palate to fully appreciate. But why, with older millennials turning 40, is wine’s popularity continuing to decline? How does the wine industry compete with spirits, craft beer and hard seltzers to reach a diverse and younger (over 21) audience? By partnering with pop culture icons Snoop Dogg and Martha Stewart and leaning into trendier blends, 19 Crimes has reinvented the wine industry’s appeal to younger consumers. Snoop’s Cali Red achieved the number one single selling wine in pacesetter history and is bringing new consumers at an unparalleled rate. Join 19 Crimes, Observatory, and Snoop Dogg’s agent, Nick Adler, as they discuss how to attract new consumers despite radically changing consumers attitudes toward alcohol preferences.

 

Chief Digital Officers Transforming Health Care

YML

VOTE HERE.

Chief Digital Officers are responsible for increasing their team’s speed and agility, making an impact quickly, and shipping products more frequently. Does any of that scream health care to you? Well — maybe not historically, but this new crop of CDOs are changing the game. Hear from Rita Khan, CDO at Mayo Clinic, Prat Vemana, CDO at Kaiser Permanente, and Chris Waugh, Chief Innovation Officer at Sutter Health — all of whom are building the digital health experiences of more than 25M Americans. Interviewed by Ashish Toshniwal, Founder and CEO at YML, hear how these CDOs are shaping the future of patient-first experiences using cutting edge technology, design and product strategy.

 

Navigating Social Justice & Uncertainty at Work

72andSunny

VOTE HERE.

We’re in the midst of a ‘movement moment,’ a period of rapid change punctuated by incredible hardships and economic, social and political instability. All of this can take a serious toll on employee well-being and presents organizations with a host of challenges that have no easy solution. Join agency EDI Leaders as they discuss how they’ve responded to the crises we all face and how they’ve found ways to support employees through these polarizing times.

 

#Cancel(Corporate)CultureCode and Theory

VOTE HERE.

The standard for professionalism has been dictated by a singular perspective for decades, so it’s no surprise that agencies and brands alike are struggling to evolve the corporate culture to suit a more diverse, inclusive workforce. Join us as we discuss where companies are falling short on their DEI promises and how we can rebuild the workplace of the future.

 

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NEW YORK, (August 16, 2022) – Stagwell’s (NASDAQ: STGW) PRophet, the first-ever AI-driven PR pitch platform built by and for PR professionals that predicts media interest and sentiment before you pitch, today announced the hiring of Charlie Tulip as Enterprise Account Executive and Kendra Lewellyn as the company’s Digital Marketing Manager, both moves that seek to further meet customer demand for the  growing AI platform.

Tulip, PRophet’s latest addition to its sales team, brings over 20 years of B2B sales experience. No stranger to the technology space, Tulip has worked with a number of hugely successful, high growth software startups, and will bring his expertise to increase PRophet’s growing number of enterprise customers.

“A rising number of PR execs are seeing and realizing the value AI can bring to a media relations team’s productivity and performance,” said Andrew Meranus, EVP of Sales for PRophet. “Charlie’s addition comes at a perfect time of growth for the PRophet team and of the customers we serve, and I couldn’t be more excited about the future he’ll help us achieve with new enterprise accounts.”

Lewellyn, who comes to PRophet with a decade of digital marketing and design experience, will drive the the company’s global marketing strategy across all of its digital platforms, including LinkedIn, Twitter, TikTok, SEM, SEO and email campaigns. Additionally, Lewellyn will be a key player in boosting subscriptions to PRophet’s innovative software via its monthly ‘pay-as-you-go’ subscription offering, which makes the platform easily accessible to PR professionals while avoiding long-term payment commitments. Lewellyn joins PRophet after five years as the Digital Marketing Manager at software solutions company Pedigree Technologies. In that role, she led on digital marketing strategy and designed, managed, and maintained the company’s websites, blog SEO/SEM, and PPC advertising programs, while also advancing the company’s social media presence.

“Kendra will be key to driving demand for our monthly users, ultimately landing and expanding them into enterprise customers,” said Aaron Kwittken, PRophet founder and CEO. “Her content creation, digital marketing, design and PR experience make her a perfect for for this role. We’re thrilled to welcome Kendra to our team and eager to collaborate with her.”

In addition, PRophet has hired its first Business Development Representative, Ian Brand. Brand will support PRophet’s overall sales efforts and will advise on business strategy and planning. Before joining PRophet, Brand served as an account manager at Insight Media Labs (IML), a company specializing in digital advertising for local television stations and agencies.

Both agency and brand representatives interested in learning how PRophet can dramatically improve performance of their media relations efforts, can contact PRophet at sales@prprophet.ai to learn about subscription options and to request a demo. For more information on PRophet, visit www.prprophet.ai.

About PRophet

PRophet is the first-ever A.I.-driven data-as-a-service (DaaS) platform designed by and for the PR community that samples past stories to better predict future media interest, sentiment, and spread through natural language processing and machine learning. PRophet is a product within the Stagwell Marketing Cloud, a proprietary suite of SaaS and DaaS tools built for the in-house marketer, spanning campaign ideation to activation and analysis. PRophet is owned by Stagwell, and was founded by marketing industry thought leader and entrepreneur Aaron Kwittken alongside former political strategist, technologist, and author Mark Penn, Chairman and CEO of Stagwell. To learn more, visit prprophet.ai.

About Stagwell

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

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Media Contact

Adam Wise

KWT Global

awise@kwtglobal.com

 

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PEP Group joins Locaria to rapidly extend multilingual media and content production capabilities within Stagwell

NEW YORK and LONDON, July 13, 2022 – Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced the acquisition of PEP Group, an omnichannel content creation and adaptation production company. In response to the explosion in new media channels that require a streamlined and scalable approach to producing multi-market assets, PEP Group will join Locaria, Stagwell’s multilingual content agency, to bolster its media and content production capabilities across its global network.

PEP Group is an established provider of design, creative, production and asset management for leading brands including Kimberly-Clark, Colgate-Palmolive, and Church & Dwight.

Locaria’s digital-first multilingual content offering has resonated with modern international marketers, delivering exceptional year-over-year growth. The agency’s global proposition is built on its deep understanding of local market nuances coupled with digital marketing expertise to ensure content is adapted properly, scaled internationally and optimized for the best performance. PEP Group will enhance Locaria’s ability to offer multi-market post-production, adaptation and asset deployment at scale.

“Locaria has been sending a message to marketers for years that multilingual content and localization can no longer be an afterthought. By acquiring PEP Group, we’re doubling down at Stagwell on scaled content offerings that empower global brands to connect meaningfully with consumers, anywhere,” said Stagwell Chairman and CEO Mark Penn. 

“PEP Group’s production leadership and delivery expertise mean we can better partner with advertisers across all aspects of marketing content production, from research and insights through production, to media activation and optimization, delivering even greater value to our clients around the world,” said Locaria CEO Hannes Ben.

PEP Group complements Locaria’s global footprint across EMEA, LATAM and APAC. Headquartered in Kyiv, Ukraine, with offices in Canada and The Netherlands, PEP Group has continued to meet global production demands, with all team members affected by the crisis in Ukraine working from other locations to provide continuity to clients and partners.

“Our manifesto is, ‘There’s not a production problem we cannot solve.’ Now, I’m excited to solidify our offering, grow the team and add value as a complement to Locaria’s omnichannel marketing expertise and extensive global reach,” said PEP Group Founder Mikhail (Misha) Pimenov.

“I’m thrilled to welcome Misha and his expert team to Locaria. By breaking down traditional silos and bringing together production and localization, we can now offer more engaging international content and greater efficiencies,” said Locaria COO Lindsay Hong. “It’s great that we have been able to execute this deal despite the ongoing conflict so that clients can continue to benefit from expert Ukrainian talent.”

Pimenov will stay on at Locaria as EVP – Creative Content.

The acquisition will also enhance Locaria’s proprietary workflow technologies Locate, a cloud-based content delivery platform, and Prism, a dedicated client-review portal.

Terms were not disclosed.

About Locaria

Locaria is a global multilingual content agency which specialises in supporting in-house marketing and ecommerce teams, media agencies and creative production houses. We build linguistic solutions to scale content and campaigns internationally, while carefully balancing efficiency, effectiveness, creativity and quality.

 

About Stagwell

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 12,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

 For Locaria:

Gunilla Huddleston

gunilla.huddleston@locaria.com

 For Stagwell:

Beth Sidhu

202-423-4414

pr@stagwellglobal.com                               

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CONTACT

Beth Sidhu
pr@stagwellglobal.com
202-423-4414

New Partnership Gives Harris Poll Clients Access to PRophet’s AI-Driven PR Software to Inform Survey Design and Maximize Press Coverage of Research Results

NEW YORK – June 15, 2022PRophet, the first-ever AI-driven PR pitch platform built by and for PR professionals that predicts media interest and sentiment, today announced a partnership with leading global market research and consulting firm, The Harris Poll, that will maximize results for Harris clients and provide access to PRophet’s innovative platform. Both firms sit within Stagwell (NASDAQ: STGW), the challenger network built to transform marketing.

Through this partnership, Harris Poll clients will receive access to the innovative PRophet software platform to test the “mediability” of their research before conducting survey field work, to confirm the data they seek will in fact be of interest to journalists. Upon survey completion, Harris clients can then use PRophet’s machine learning and natural language processing technology to test the news angle of their poll to identify the journalists most likely to cover their story and predict how positively they’d write about the results.

“For nearly two years, PRophet’s focus has remained exclusively on improving the earned media performance of PR professionals. We do this by making teams smarter and more performative, slashing countless hours that brands and agency teams spend on mindless tasks such as media list building and patchwork PR pitch guessing games,” said Aaron Kwittken, founder and CEO, PRophet. “We are thrilled to now bring our predictive technology to support the construction and execution of the critical research completed by those same brands and agencies in conjunction with the highly acclaimed, global research leader, The Harris Poll.”

Clients of The Harris Poll will receive and maintain access to the PRophet platform through completion of the marketing efforts around the poll’s results.  Clients will then have the option to extend their access to the platform via PRophet’s monthly pay-as-you-go subscription or through an enterprise subscription available to brands and agencies.

“PRophet is a first-class PR performance platform that will help our clients optimize the design of their thought leadership surveys and improve internal media strategies that lead to even greater performance of their PR campaigns,” said Erica Parker, Managing Director of the Media Communications Research Practice at The Harris Poll. “Journalist interest will always be an essential part of every thought leadership project, as it bridges the critical gap between content owner and visibility among critical stakeholders, including the public. Our partnership with PRophet will lead to even more compelling surveys for our clients while helping them perfect their media outreach.”

PRophet is part of the Stagwell Marketing Cloud, a suite of technology products that support in-house marketing transformation for modern businesses. To learn more about PRophet, please visit www.prprophet.ai or email sales@prprophet.ai to schedule a demo. Learn how Harris’ Media Communications Research Practice can help you own and tell your story in our constantly evolving media landscape at theharrispoll.com/solutions/harris-custom-research. For more information on the Stagwell Marketing Cloud, reach out to hello@stagwellglobal.com.

About PRophet

PRophet is the first-ever A.I.-driven data-as-a-service (DaaS) platform designed by and for the PR community. The platform helps earned media professionals use data to land more media placements by analyzing past stories to predict future media interest and sentiment using natural language processing and machine learning. Founded by PR and marketing industry thought leader and entrepreneur Aaron Kwittken, and launched in 2020, PRophet is part the Stagwell Marketing Cloud. It’s available to agencies, brands and individuals through an enterprise license or a monthly pay-as-you-go plan. To learn more, visit prprophet.ai.

About The Harris Poll

The Harris Poll is one of the longest-running surveys in the U.S., tracking public opinion, motivations, and social sentiment since 1963. The Media Communications Research Practice supports the full scope of clients’ data-driven communications strategy, including paid, earned, social and owned media. Whether the goal is to own and tell their own story through thought leadership research, to measure what the public thinks or knows through public opinion polling, or to influence the policy and legislative agenda by taking a public affairs lens, our consultants guide the research and analysis process, from discovering a unique space a client can own through supporting the full range of outreach activities.

About Stagwell Inc.
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 12,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

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NEW YORKMay 24, 2022 /PRNewswire/ — Grocery stores are riding reputational highs two years after the start of COVID-19 – with regional chains in particular being recognized for weathering the supply-chain storm. At the same time, the pandemic-era halo many industries enjoyed are beginning to normalize.

Those are among the insights of the Axios-Harris Poll 100, an annual ranking of the reputations of the most visible U.S. companies, which was released today.

Trader Joe’s, HEB Grocery, Patagonia, Hershey and Wegmans have the top-five best reputations in America on the 2022 Axios-Harris Poll 100 list.

Social media platforms and companies with missteps on social issues are the ones with the poorest reputations or that suffered the steepest declines. This year, The Trump Organization, Wish.com, Twitter, Facebook and Fox Corporation are at the bottom of the 23rd annual list, with poor reputations.

“As Americans move on from COVID, they are looking at corporate reputation through a more practical lens,” said John Gerzema, CEO of The Harris Poll. “Companies delivering on time and keeping their promises despite supply-chain issues are being held in high regard. Businesses that also do their part to create a better world – whether through sustainability or taking a stand on authentic social issues – also are being rewarded.”

The Axios-Harris Poll 100 has ranked reputation since 1999. The survey’s Reputation Quotient (RQ) ranking is based on companies that are most visible to the general population and on their performance in seven key areas:

  • Trust – “Is this a company I trust?”
  • Vision – “Does this company have a clear vision for the future?”
  • Growth – “Is this a growing company?”
  • Products and Services – “Does this company develop innovative products and services that I want and value?”
  • Culture – “Is this a good company to work for?”
  • Ethics – “Does this company maintain high ethical standards?”
  • Citizenship – “Does this company share my values and support good causes?”

“It’s back to basics with companies that offer quality products and are guided by steadfast values riding to the top,” said Stagwell Chairman and CEO Mark Penn. “Those that became enmeshed in political quagmires tended to be set back.”

This year, grocery dominates the top 100 list. Three grocers (Trader Joe’s, HEB Grocery and Wegmans) are in the top five. Two other grocery chains (Publix and Kroger) are among the top 25.

“The poll reinforces what we have seen on the ground with our local news product Axios Local,” said Jim VandeHei, co-founder and CEO of Axios. “To reestablish trust with a skeptical population, you have to start closer to home, making a real impact within local communities. Consumers reward brands that deliver a trusted product on time and as promised.”

Among the insights from this year’s study:

  • Most visible: Amazon and Walmart are once again the two most visible companies in America, followed by Apple, Facebook, Google, Target, Nike, Microsoft, McDonald’s and AT&T.
  • New to the list: Newly added to the 100 most visible companies list for the first time ever are Trader Joe’s, Spotify, Big Lots, Shein and Subway.
  • Top 10: The most visible and most reputable companies – Trader Joe’s, HEB Grocery, Patagonia, Hershey, Wegmans, Samsung, Toyota, Amazon and Honda – are separated by only small degrees. All but Patagonia and Honda improved their reputations from last year’s highs.
  • Industry movement: As the world moves out of the crisis phase of the pandemic, industries that saw massive reputations boosted by the crisis have returned to pre-pandemic levels. Consumer products dropped 12 points from 2021, returning to 2019 levels (2022: 62% positive, 2021: 74%, 2019: 61%). Meanwhile, while the halo surrounding the pharmaceutical and health insurance industries is fading, both remain significantly above pre-pandemic levels (pharma 2022: 49% positive, 2021: 60%, 2019: 31%) and (health insurance 2022: 49% positive, 2021: 60%, 2019: 32%).
  • Perils of speaking out, or not: The economic and reputational loss from polarization hit companies once immune to politics and controversy. Disney fell significantly from last year – with the impact of being caught in a fight between politics and company values. Patagonia – which was number one on the list last year – continues its reputational high with great products combined with a strong societal view.
  • Biggest improvements: Companies with at least a good reputation and the strong year-over-year improvement include AT&T (up 6.3%), Google (6.1%), Starbucks (6.0%), Yum! Brands (5.4%), General Motors (4.7%) and The Home Depot (4.5%)
  • Biggest declines: Companies with the biggest reputational declines from last year include Stellantis (down 8.0%), Twitter (-4.9%), Pfizer (-4.7%), Disney (-4.3%), Trump Organization (-4.3%), Chick-fil-A (-3.7%), PepsiCo (-3.5%), eBay (-3.3%), ExxonMobil (-3.3%) and Electronic Arts (-3.2%).

“To excel at reputation, companies must deliver high marks on business performance, corporate character and trust,” said Ray Day, vice chair of Stagwell, which includes The Harris Poll. “While you can build a brand, you earn a reputation. Companies with strong reputations have a price advantage, a competitive advantage and a talent advantage. That’s why reputation needs to be a priority from the board room to the C-suite.”

The Axios Harris Poll 100 is based on a survey of 33,096 Americans in a nationally representative sample conducted March 11-April 3, 2022. The two-step process starts fresh each year by surveying the public’s top-of-mind awareness of companies that either excel or falter. These 100 “most visible companies” are then ranked by a second group of Americans across the seven key dimensions of reputation to arrive at the ranking. If a company is not on the list, it did not reach a critical level of visibility to be measured.

For information on all companies and their ranking on the 2022 Axios-Harris Poll 100, click here and here for an interactive graphic.

 

About The Harris Poll
The Harris Poll is one of the longest-running surveys in the U.S., tracking public opinion, motivations and social sentiment since 1963. It is now part of Harris Insights & Analytics, a global consulting and market research firm that delivers social intelligence for transformational times. We work with clients in three primary areas: building 21st century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. Our mission is to provide insights and advisory to help leaders make the best decisions possible. Learn more by visiting www.harrispoll.com and follow Harris Poll on Twitter and LinkedIn.

 

About Axios
Axios is a digital media company launched in 2017. Axios – which means “worthy” in Greek – helps you become smarter, faster with news and information across politics, tech, business, media, science and the world. Subscribe to our newsletters at axios.com/newsletters and download our mobile app at axios.com/app.

About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 10,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com. 

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