Stagwell, Axel Springer, Teads and The Trade Desk partner on German News Advertising Study, drawing insights from over 11,000 respondents
Study finds the proportion of ‘news junkies’ in Germany is highest of all the surveyed markets
BERLIN, GERMANY / ACCESS Newswire / February 18, 2026 / Stagwell, the global challenger network transforming marketing through AI, released the latest installment of its News Advertising Study in partnership with Axel Springer, Teads and The Trade Desk.
The survey, fielded among 11,282 adults in Germany, builds on Stagwell’s prior News Advertising studies conducted in Asia Pacific, Canada, the U.S. and UK. This regional study further reinforces it is safe for brands to advertise adjacent to quality news content agnostic of the topic.
“The Future of News research for the German market illustrates how important it is for brands to advertise in quality news publications. Germany has a 10-percentage point higher share of news enthusiasts than other markets, and it is a missed opportunity for brands not to invest in that high value audience due to misunderstood brand safety concerns,” said James Townsend, CEO of Stagwell EMEA.
Key Findings Include:
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81% of German adults are active news readers.
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35% of German adults are ‘news junkies,’ checking the news an average of 7.2 times per day and reading an average of 10.3 news articles per day (vs. 25% in the UK and USA, where news junkies check news 4.4 times per day and read an average of 6.2 news articles per day).
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The proportion of ‘exclusive news junkies’ in Germany (18%) is by far the highest of all the surveyed markets including Asia Pacific (9%), Canada (11%), the U.S. (11%) and UK (10%).
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German adults are more likely to follow news closely (35%) than they are sports (25%) and entertainment (15%).
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Among German consumers, average purchase intent is virtually identical regardless of context: 66% next to political or crime coverage versus 67% next to sports and entertainment. The difference is there is no penalty for advertising alongside hard news.
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There are no brand safety issues among key demographic groups for advertisers, including Gen Z, Millennials, high earners and university-educated Germans.
“Brands that avoid news aren’t protecting themselves. They’re making themselves invisible. 81% of Germans actively and regularly consume news, and more than one third do so very intensively,” said Christoph Eck-Schmidt, CCO & CMO of Axel Springer.
The findings were released at the annual Media Leaders event in Berlin, hosted by W&V and Axel Springer. Leaders from Axel Springer, The Trade Desk, Teads, Deutsche Telekom AG and Stagwell’s media and data intelligence platform, UNICEPTA discussed the importance of advertising in news in front of 50 of the regions’ industry leading CEOs and CMOs.
“When brands step away from news, they unintentionally fuel a vicious cycle that weakens journalism and public trust,” said Stephanie Himoff, Chief Commercial Supply Officer, Teads. “The Stagwell research findings show the opposite is also true: advertising alongside quality news supports independent reporting, reaches highly engaged audiences, and delivers strong brand outcomes.”
“As the digital advertising landscape evolves, the evidence is undeniable: where a brand appears is just as crucial to campaign success as precise targeting. Stagwell’s Future of News study, supported by The Trade Desk, shows clearly that advertising in premium news environments is both brand-safe and highly effective across every topic, from politics to entertainment and business,” said Jan Vorndamm, Senior Director of Inventory Partnerships, The Trade Desk. “By shifting investment toward quality journalism, brands can drive business results while contributing to a healthy and sustainable media ecosystem.”
To learn more about the Future of News and explore the research, visit: https://www.stagwellglobal.com/future-of-news/ and reach out to futureofnews@stagwellglobal.com with any questions.
About Stagwell
Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
PR Contact:
Madi Wick
PR@stagwellglobal.com
New Powerhouse Collective Established to Help National Brands Win Between the Coasts
DETROIT, MICHIGAN / ACCESS Newswire / January 29, 2026 / Today, leading Stagwell (STGW) agencies Doner and Colle McVoy joined forces to form DonerColle Partners, created to serve the brands that move America.
As the Midwest emerges as the demographic and cultural center of today’s consumer landscape, DonerColle Partners is strategically positioned to help brands connect where it matters most. Unifying operations across more than 500 employees in Detroit, Minneapolis and Chicago, the partnership is built on a foundation of modern creativity and is grounded in a genuine understanding of the people and places that drive American business. Geographically and fundamentally, DonerColle Partners is poised to more effectively and authentically relate to and embrace the sensibilities of everyday Americans who are often overlooked or disregarded by coastal agencies.
“These agencies have a proven ability to combine mainstream marketing with modern techniques and strong client relationships that drive real results,” Stagwell chairman and CEO Mark Penn said. “Together, we’re creating a combined offering that honors that legacy while embracing the future, leveraging AI, modern marketing and an informed perspective of the communities and consumers that shape America.”
Doner and Colle McVoy will maintain their unique identities and client relationships under DonerColle Partners. Structured as a strategic alliance rather than a merger, the arrangement preserves the specialized expertise and culture that have made each successful while enabling deeper collaboration, broadened creative capabilities, scaled media offerings and state-of-the-art production studios. The enhanced offering will be led by Jessica Henrichs as CEO and David DeMuth as executive chairman.
“The Midwest isn’t just where we’re based; it’s who we are. There is a sense of pride and a work ethic that shows up with purpose every day,” said DeMuth. “It’s a place where people care more about doing the right thing than getting credit for it. That spirit drives how we show up for each other, for our clients and for the brands we help build.”
Doner is known for its strategic acumen, award-winning work and integrated production studios across retail, CPG, automotive, consumer services, technology and health care brands, and is a recent two-time “A-List” winner. Colle McVoy, a recent national “Agency of the Year” honoree, adds strength in media, design, PR and integrated campaign execution, particularly across CPG, QSR, home, lifestyle, retail and agriculture categories.
“This partnership is about more than strength and scale,” said Henrichs. “We’re rethinking how agencies can come together to better deliver for America’s most iconic brands. We’re creating a partnership that’s agile, ambitious and deeply rooted in the values that matter most to clients today.”
DonerColle Partners’ client roster includes Stellantis, The UPS Store, Dairy Queen, La-Z-Boy, The Coca-Cola Company, 3M, Hackensack Meridian Health, Perdue Farms and McCormick & Company, among other major brands. The integration will begin immediately, with a phased rollout of combined operations, teams and branding throughout 2026.
About DonerColle Partners
DonerColle Partners is a newly combined Stagwell (STGW) partnership formed from two leading Stagwell agencies, each with 90 years of history. Grounded in a shared belief that great work comes from strong relationships, the partnership combines deep roots with modern marketing expertise across strategy, creative, media and digital, including AI-enhanced content development, insight generation and measurement. Built for the brands that move America, DonerColle Partners blends insight, craft and innovation to help brands connect meaningfully with people and drive lasting growth. To learn more, visit donercolle.com.
About Stagwell
Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at stagwellglobal.com.
CONTACT:
DonerColle Partners
Konnor Schmaltz
konnor.schmaltz@collemcvoy.com
NEW YORK, Nov. 13, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced that its EVP, Global Chief Marketing Officer Ryan Linder will speak at the Wall Street Journal’s CMO Council Summit on November 19, 2025 in New York City.
Moderated by The Wall Street Journal’s Katie Deighton, Linder will headline a session, titled “This Is Your New Mission,” exploring how the modern CMO’s remit has expanded beyond traditional marketing to encompass enterprise leadership, and a broader responsibility for driving growth. Linder will outline why brands must shift from one-off campaigns to interconnected, always-on marketing ecosystems that create sustained business impact.
As Executive Vice President and Global CMO, Linder champions Stagwell’s network of 70+ agencies and works closely with global brands as they navigate pivotal moments, from launching new platforms to redefining marketing operations or steering through industry transformation. He is widely regarded as a strategic partner to C-suite leaders seeking to modernize their approach to creativity, data and growth.
For the full list of programming, visit https://cmocouncil.wsj.com/event/cmo-council-summit-6/.
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
Contact
Madison Wick
pr@stagwellglobal.com
Designed specifically for the Polish market, the insights and engagement solution deliver real-time, actionable insights for Polish brands
LONDON and WARSAW, Poland, Sept. 5, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, and Żabka Polska, the owner of the largest chain of modern convenience stores in Poland, have established a joint venture to launch In-Pulse, an advanced consumer analytics and engagement tool designed specifically for the Polish market. The joint venture combines Żabka’s expansive retail footprint and anonymous consumer base with Stagwell’s expertise in data-driven marketing solutions to deliver a tool that offers real-time, actionable insights into Polish consumer behaviour.
Leveraging Żabka’s extensive retail footprint of leading retail stores position in country and its popular Żappka app, and Stagwell’s advanced, data analytics technology and expert knowledge in marketing and e-commerce, In-Pulse curates aggregated data and anonymous insights on millions of Polish consumers. The tool provides businesses with data-driven insights into consumers preferences, shopping patterns, and spending habits, enabling marketers to craft precise, cost-effective strategies.
Both Stagwell and Żabka Polska are leaders in their respective categories. As the challenger network built to transform marketing, Stagwell delivers scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Żabka is Poland’s leading network of over 11,600 stores in the modern convenience format, handling approximately 4.1 million transactions daily and serving more than 10 million users of the Żappka app.
How In-Pulse Works:
In-Pulse is an end-to-end solution that offers services throughout the entire sales chain. It involves five steps: the first is the collection and analysis of anonymous and aggregated behavioural and transactional data; the second includes the possibility of dialogue with the customer through an application that allows you to ask questions about their opinions and their motivations; the third involves verifying and testing products and services; in the fourth step, it is possible to develop targeted marketing activities and choose communication channels; The last fifth step allows you to evaluate the effectiveness of given solutions and predict effectiveness in various alternative scenarios.
In-Pulse as a unique tool ensures the continuity of the research methodology – it shows the past and present shopping preferences of the real, not declarative segments of customers. Their analysis allows us to develop guidelines on how this segment will function in the future, and thus what products or services would meet their expectations. Thanks to In-Pulse, the consumer gains a greater chance of accessing solutions that they will be interested in and satisfied with.
How In-Pulse Benefits Polish Businesses:
- Data Collection: Tracks anonymous consumer behaviour and transaction data in real time via opted-in communications.
- Customer Feedback: Engages consumers directly for feedback on preferences and motivations
- Testing and Optimization: Enables testing of products and services within the app and in-store environments
- Targeted Marketing: Develops customized strategies for more effective outreach
- Predictive Analytics: Forecasts future consumer behaviour to align business offerings with evolving market needs
Through these capabilities, In-Pulse offers an in-depth understanding of Polish consumer dynamics, making it a valuable tool for the retail and fast-moving consumer goods sectors, where adapting to shifting consumer expectations is key. “Poland is a very important market for Stagwell, not only from a local perspective, but also the entire CEE region. The Polish market is our headquarters when it comes to digital commerce services, and it is here that we have gained an extremely strong partner – Żabka Polska. I am sure that the joint venture, the axis of which is an innovative look at the Polish consumer and real listening to their voice, is a revolution for the entire market,” said James Townsend, CEO of Stagwell EMEA.
“Technological development is one of the main priorities for the Żabka Group. Cooperation with Stagwell can help us in this in terms of implementing solutions that will allow us to respond even better to the needs of our customers,” comments Paweł Grabowski, Head of digital B2B Zabka Future, Zabka Group
“The Polish retail market is entering a new era, where real-time insights are becoming the key to success. Żabka and Stagwell show that the future of retail is not only sales, but above all the ability to effectively manage unique insights about the Polish market, shoppers and consumer behavior. Thanks to In-Pulse, Polish companies will gain a tool that will allow them not only to keep up with global trends, but also to shape them.” – comments Anna Pańczyk, Strategic Partnership & Global Solutions at Stagwell. She adds: “ For the FMCG and non-FMCG sectors, cooperation with In-Pulse can become an “opportunity for development and better adaptation of their offers to the dynamically changing needs of people.”
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
About the Żabka Group
Żabka Group is the ultimate convenience ecosystem with a mission to create value by simplifying people’s everyday lives. The Group serves a growing number of consumers who are looking for convenience and promotes a responsible approach towards products, packaging, customers, franchisees, suppliers and the broader environment.
The ecosystem comprises Poland’s leading convenience retailer with more than 11,600 physical stores operated under a franchise model, supplemented by 24/7 autonomous unmanned Żabka Nano Stores. The Group also has an advanced, continually evolving digital customer offering. Its Maczfit operation delivers restaurant-quality prepared meals to consumers seeking convenient and healthy food, while Dietly is a leading online D2C meal solutions marketplace. The Group’s eGrocery business is operated through two brands: Jush! and delio. Zabka Group recently entered the highly attractive Romanian market via the acquisition of DRIM.
Żabka’s business in Poland is supported by a well-invested logistics platform, represented by eight distribution centers, 19 cross-docking facilities, and dedicated dark store and dark kitchen infrastructure to support the digital offering.
Since October 2024 the Company’s shares have been listed on the main market of the Warsaw Stock Exchange.
Contact:
Quinn Werner
Stagwell EMEA
PR@stagwellglobal.com
Originally Released On
Contact:
Asha Gopalan Ramirez
VP, Marketing
972.402.7011
AI-powered platform provides exclusive reach to 16M+ B2B professionals across 30 industry segments and 850+ accredited associations
DALLAS, May 13, 2025 /PRNewswire/ — Multiview, the leading B2B digital marketing agency part of the Stagwell (NASDAQ: STGW) global network, today unveiled Audienceview, the industry’s only self-service audience discovery platform for reaching association professionals. Built on 25 years of serving reputable and recognized professional associations, Audienceview’s exclusive audience segments maximize brand reach, relevance and revenue potential for Fortune 500 companies.
“The cost of overlooking association media is high in today’s crowded marketplace,” said Andy Keith, CEO of Multiview. “By directly reaching millions of association members, B2B brands stand to gain deeper penetration with hyper-relevant and exclusive professional audiences. Equally, we are proud to support our mission-based association partners and the crucial role they play in the economy.”
“Audienceview gives B2B marketers a self-service, autonomous platform with access to verified, high-intent audiences in some of the most important associations and communities in the world. This isn’t just a win for Multiview—it’s a major leap forward for the entire B2B ecosystem,” shared James Townsend, Stagwell EMEA CEO and Global CEO of Stagwell Brand Performance Network.
Audienceview stands out for its results-driven benefits and features:
- Open and flexible. Audienceview is open to explore and gives marketers, sales teams and media buyers the flexibility to build and activate media campaigns in minutes. Multiview’s client success partners, who hold deep and longstanding relationships with our association partners, work collaboratively with B2B clients to offer smart, customized solutions.
- Powered by artificial intelligence. Audienceview will analyze data across your website to recommend audience segments. Equipped with awareness of your brand, customers, products and solutions, our AI recommendation engine refines audience targeting and optimizes media spending.
- Convert high-value audiences into in-market customers. Browse an addressable universe of 16M+ B2B professionals across 30 industry segments and 850+ reputable and accredited U.S. associations.
“Partnering with Multiview has been essential to reach our audiences and support growing brand equity in the healthcare space. They’ve been a great addition to our omnichannel digital strategy,” said Valerie C. Johnson, Senior Marketing Manager, Baby & Child Care, Huggies Healthcare.
“Our longstanding partnership with Multiview has been a game-changer,” said Rachel Benedick, Chief Revenue Officer, Meeting Professionals International. “The consistent flow of quality brand advertisers has directly fueled our growth, bolstered our partner network and importantly, has extended our mission to connect the global meeting and event community. The Audienceview platform opens up a fantastic opportunity for MPI to get in front of a much larger audience, and we’re really excited about it.”
All Multiview and Stagwell clients will have access to Audienceview immediately. To book a free demo and consultation, visit www.multiview.com/audienceview.
About Multiview
Multiview is a leading B2B digital marketing agency that helps associations and businesses reach, engage and grow their most valued relationships. We uniquely combine B2B media expertise with first-party audience data to help clients and partners maximize their brand reach and revenue potential.
We’re proud to work with 850+ purpose-driven associations who are committed to creating awareness and advocacy for a better future, including the American Nurses Association, American Academy of Physician Associates and American Pediatric Society. We’re equally proud to shape the B2B future with global enterprises, including Abbott, Burns & McDonnell and Sanofi among others.
Multiview is a Stagwell portfolio company. To stay on top of the latest news and announcements from Multiview, follow us on LinkedIn.
Media Contact
Asha Gopalan Ramirez
VP, Marketing
972.402.7011
NEW YORK, May 6, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced the acquisition of JetFuel, an experiential marketing services agency that accelerates brand awareness through experiences, content and conversations. JetFuel will become a subsidiary of Stagwell’s integrated experiential agency TEAM.
Launched in 2016 and headquartered in New York City, JetFuel has progressively grown both its client base and capabilities to become a top independent agency renowned for its expertise in live brand experiences, retail and shopper marketing, digital content and sponsorship activations. JetFuel maintains the mentality of a start-up and the heritage of a traditional agency, working to ignite change, transform brands, disrupt the status quo, spark innovation, and inspire advocacy. JetFuel is best known for delivering live brand experiences for clients including Walmart, Unilever, Kimberly Clark and Feastables.
“JetFuel’s award-winning experiential capabilities strengthen our commitment to delivering best-in-class experiences for our clients’ customers,” said Stagwell Chairman and CEO Mark Penn. “This acquisition underscores our strategy to keep Stagwell just the right size to produce game-changing work for clients.”
The addition of JetFuel follows Stagwell’s acquisitions of Gold Rabbit Sports and ADK GLOBAL earlier this year, and a total of 11 acquisitions throughout 2024.
“Joining forces with Stagwell marks the beginning of an extraordinary new chapter for JetFuel. Together, we share a bold ambition to reinvent what live brand experiences can be — pushing boundaries, inspiring deeper connections, and setting new standards for innovation. With access to Stagwell’s high level insights and data resources, as well as integration with their world class creative thinking, we’ll be able to design experiences that are not just more effective and efficient, but truly transformative for our clients and their audiences,” shared Abe Sorcher, CEO of JetFuel.
“We’re excited to bring JetFuel into the network and continue to build out the experiential discipline at Stagwell, as clients continue to recognize the value of authentic live connections in a digital-first world,” added Dan Gregory, CEO of TEAM. “Investing in this key offering and having a diverse roster of agencies who can deliver results-driven campaigns is a game changer.”
Kidron Capital Securities acted as the financial advisor to JetFuel for this transaction.
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
About TEAM
TEAM is an agency dedicated to making impactful brand experiences. We bring big ideas to life in ways that are not just seen and heard but truly felt. Every year, we design and deliver over 100,000 brand activations and events across the globe. Our brand playbooks merge commercial success with creative brilliance, creating meaningful connections and nurturing community spirit. Whether building brands from scratch or revitalizing existing ones, we infuse them with vitality, authenticity, and tangible platforms for interaction. By prioritizing scaled experiences at the core of brand strategy, we empower brands to build deeper relationships, share compelling stories, and engage with audiences authentically. Visit www.weareteam.com to learn more.
About JetFuel
JetFuel is a brand accelerant built with the hustle mentality of a start-up and the heritage of a traditional agency. At JetFuel, we’re not just making noise – we’re igniting change. We believe in the boundless power of creativity to transform brands, disrupt the status quo, spark innovation, and inspire advocacy. We create live experiences & breakthrough content that paves the way, and for people to share through discovery. We live for, sweat for, and celebrate these moments. It’s these moments that define JetFuel. JetFuelStudio.com
Contact
Kara Gelber
PR@stagwellglobal.com
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Contact:
Stagwell
Kara Gelber
PR@stagwellglobal.com
Code and Theory
Kenneth Hein
kenneth.hein@codeandtheory.com
Stagwell’s Code and Theory accelerates the content supply chain for brands, driving innovation across customer experience to digital experience platforms.
NEW YORK and LAS VEGAS, March 18, 2025 /PRNewswire/ — In an era where AI is fundamentally reshaping digital experiences, Code and Theory is boldly redefining industry boundaries with its new Enterprise Experience Transformation practice. Led by Chief Transformation Officer Cory Haldeman, this strategic expansion represents more than a new service offering — it’s a comprehensive response to the market’s evolving needs. The practice will launch at Adobe Summit, during which Code and Theory will showcase its value realization solutions to accelerate GenAI’s transformative impact on customer experience.
Drawing on over two decades of digital innovation, Code and Theory pioneers solutions that translate AI’s possibilities into measurable business outcomes and extraordinary customer experiences.
At Adobe Summit (March 18-20), Code and Theory will showcase its Enterprise Experience System (EXS) framework through the lens of a new sports team, show how the new system unlocks experiences at scale that go beyond traditional engagement, and explore how they can help accelerate client’s investments in Content Supply Chain and Generative AI programs.
In Code and Theory’s booth at Adobe Summit, attendees will see:
- Enterprise Experience Systems | The Foundation of Real Personalization: The EXS framework unlocks experiences at scale that go beyond transactional engagement.
- Exposing the Personalization Gap | Moving Beyond Industry Hype: We’ll address the tendency for personalization to be oversold yet underdelivered, emphasizing deeper relevance by unifying brand identity, user needs and technology.
- Foundational First | Uncover How Brand Identity & CX Feeds AI: Before adopting advanced tech solutions, brands must define their core identity and the “jobs to be done” before activating the AI strategy — ensuring meaningful personalization at scale.
Stagwell’s Code and Theory Network is a first-time Diamond sponsor at Adobe Summit and will bring the flavor of SPORT BEACH, the premiere sports business destination Stagwell built for brands, platforms and athletes to tap into the cultural zeitgeist of sport and explore the power of fandom. At the summit, Stagwell and Code and Theory will host Carmelo Anthony, 10-time NBA All-Star, entrepreneur and philanthropist, and Kelsey Plum, a WNBA champion, for a series of brand marketer meetings and a public session on how creativity and technology are revolutionizing the way brands connect with audiences.
While AI dissolves the traditional lines between consulting, systems integration and creative agencies, Code and Theory’s practice doesn’t just bridge these artificial silos — it replaces them with a unified approach that seamlessly integrates strategic vision, technical implementation and creative innovation.
Cory Haldeman, Chief Transformation Officer at Code and Theory, says: “Most companies use AI like an intelligent spellcheck — focused on making incremental improvements to existing processes. But true transformation requires reevaluating what’s possible. Adobe’s approach with Firefly exemplifies this mindset by democratizing creativity. At Code and Theory, we’re applying this same transformative thinking across the entire enterprise experience, not just enhancing existing systems but fundamentally redefining how brands connect with customers through AI-powered customer experience.”
Dan Gardner, Co-Founder and Executive Chair of Code and Theory, says: “Our relationship with Adobe spans more than a decade, and we look forward to continuing client success through this partnership. As enterprises grapple with unprecedented complexity in their digital ecosystems, we’re combining our deep expertise in brand experience with Adobe’s powerful technology stack to help unlock the potential of our clients’ investment. This isn’t just about better creative tools or more efficient content delivery — it’s about reimagining how enterprises operate in an AI-powered world and building the foundation for experiences that just weren’t possible before.”
“Successful digital transformations aren’t just about implementing technology—they’re about reimagining how businesses create value for their customers,” said Hannah Elsakr, President of New Business at Adobe. “Code and Theory and the Stagwell network have holistic vision, combining strategic insight with technical and creative excellence. Their expanded focus perfectly complements Adobe’s mission to change the world through digital experiences, and we look forward to the continued evolution of our partnership.”
If you’ll be at Adobe Summit and wish to set up a meeting with Cory Haldeman, Chief Transformation Officer at Code and Theory, email meetings@codeandtheory.com.
About The Code and Theory Network
The Code and Theory Network is the only technology and creative network with a balance of 50% creative and 50% engineers. Our unique makeup makes us the place where CMOs, CTOs and CIOs come together to drive results for their businesses. We partner with our clients to redefine what is possible to create lasting impact and drive long-term growth. Part of Stagwell, Code and Theory offers a global footprint and the capabilities to work across the entirety of the customer-facing journey, and implement the technology that powers it. The network includes the flagship agency Code and Theory as well as Kettle, Instrument, Left Field Labs, Truelogic, Create. Group, Rhythm and Mediacurrent. Code and Theory clients include Amazon, JPMorganChase, Microsoft, NBC, NFL and Yeti. For more, visit codeandtheory.com
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
Contacts:
Stagwell
Kara Gelber
PR@stagwellglobal.com
Code and Theory
Kenneth Hein
kenneth.hein@codeandtheory.com
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The creative and technology network was honored twice based upon its transformational work for NBC, NFL, Minnesota Star Tribune and other top clients.
NEW YORK, March 18, 2025 /PRNewswire/ — Code and Theory, part of Stagwell (NASDAQ: STGW), has been named to Fast Company’s prestigious list of the World’s Most Innovative Companies for 2025, twice. The only technology and creative network with a balance of 50% creative and 50% engineers, Code and Theory partners with its clients to redefine what is possible to create lasting impact and drive long-term growth.
Code and Theory was honored within both Fast Company’s Design and Teamwork categories. Fast Company created the special Teamwork list this year to honor the most innovative companies that demonstrated a high degree of collaboration in developing new products, ideas and strategies, either by bringing together internal teams or partnering with outside organizations to realize their innovations. Code and Theory was recognized for its partnership with The Minnesota Star Tribune for transforming the news experience.
This recognition places Code and Theory among industry giants like Waymo, Nvidia, Duolingo — companies that are driving innovation, redefining industry standards and reaching remarkable milestones.
Code and Theory is reshaping industries, including finance, publishing, sports and government, setting new standards for innovation. In 2024 alone, the network’s creative work drove bold, measurable results for its clients. For example, Code and Theory:
- Amid widespread misinformation, cyber threats and political polarization, Code and Theory rebuilt NBC’s Big Board from the ground up, ensuring it delivered meticulously verified, real-time election data and transformed complex statistics into clear, engaging narratives. The Big Board (and on-air data analyst Steve Kornacki) propelled MSNBC to its most viewers in network history surpassing rival CNN. See the case study.
- Transformed the NFL app from a static tool into a dynamic, fan-first experience that reflects the league’s energy and boldness. The relaunched app drives over 5 million weekly users, and fans streamed more than 2.3 billion minutes worth of games last year (that’s more than 10x the Netflix catalog). Explore the case study.
- In less than six months, Code and Theory delivered a comprehensive transformation for the Minnesota Star Tribune: a modern digital experience that’s more accessible for younger readers, created new premium opportunities for advertisers, and leveraged best-in-class technology to build the system so it can all flex for the future. Less than 24 hours after launch, The Minnesota Star Tribune hit 32% of its monthly subscriber goal. Read all about it here.
- Built, designed and launched YETI’s newest brand experience, Plan Your Wildest Year Yet. This interactive platform empowers adventure seekers everywhere to generate their very own custom calendar of global outdoor events to kick off 2025 right. The 28% “Add to Calendar” rate was 25% over the industry benchmark for campaign website engagement and made for hundreds of thousands of events added, proving YETI tapped into real outdoor demand. See the award-winning work.
Code and Theory continues to drive impact with the launch of its new Enterprise Experience Transformation (EXT) practice. Debuting at Adobe Summit today, this strategic initiative will solve a critically overlooked market challenge: the siloed consulting ecosystem, leaving businesses dangerously unprepared for AI disruption. Adriana Rubio, who built the world’s largest Adobe practice during her tenure at Accenture, joined Code and Theory as managing director of the EXT practice earlier this month.
Code and Theory Co-Founder and Executive Chairman Dan Gardner says, “Being recognized for our teamwork with the Minnesota Star Tribune is a particular honor. We’ve built Code and Theory around talent with different skill sets from Deloitte to Cosmopolitan to the White House. Our leaders thrive at bringing our clients’ entire C-suite together. This is the secret to our innovative culture, which is obsessively focused on solving for tomorrow’s opportunities.”
Code and Theory was named Ad Age’s B2B Agency of the Year last week and has also been named Digiday’s Most Innovative Company among other honors.
Code and Theory CEO Michael Treff says, “Innovation isn’t just about the big ideas. It’s about executing them in ways that drive measurable impact. Our ability to merge design and technology has delivered tangible outcomes for our clients, helping them solve complex challenges and achieve long-term growth. By always focusing on the customer experience first, we can unlock innovation that drives business results.”
Fast Company Editor-in-Chief Brendan Vaughan says, “Our list of the Most Innovative Companies offers both a comprehensive look at innovation today and a playbook for the future. This year, we recognize companies that are harnessing AI in deep and meaningful ways, brands that are turning customers into superfans by overdelivering for them and challengers that are introducing bold ideas and vital competition to their industries. At a time when the world is rapidly shifting, these companies are charting the way forward.”
About The Code and Theory Network
The Code and Theory Network is the only technology and creative network with a balance of 50% creative and 50% engineers. Our unique makeup makes us the place where CMOs, CTOs and CIOs come together to drive results for their businesses. We partner with our clients to redefine what is possible to create lasting impact and drive long-term growth. Part of Stagwell, Code and Theory offers a global footprint and the capabilities to work across the entirety of the customer-facing journey and implement the technology that powers it. The network includes the flagship agency Code and Theory as well as Kettle, Instrument, Left Field Labs, Truelogic, Create. Group, Rhythm and Mediacurrent. Code and Theory clients include Amazon, JPMorgan Chase, Microsoft, NBC, NFL and Yeti. For more, visit codeandtheory.com
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
CONTACT:
Kenneth Hein
kenneth.hein@codeandtheory.com
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NEW YORK, March 10, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today celebrates four of its agencies recognized in Ad Age’s 2025 Agency A-List: 72andSunny, Anomaly, Code and Theory and GALE.
The Agency A-List is an annual ranking of the top agencies, companies, and innovators, honoring the best work and brightest ideas in advertising, marketing and the expanding innovation landscape.
This year’s winners reflect a breakthrough year of industry-leading digital and creative work from Stagwell’s network on behalf of leading brands including Amazon, Hard Rock, JPMorganChase, Qualcomm, Starbucks, United Airlines, Visa, and more.
2025 award highlights include:
- 72andSunny named No. 9 on Ad Age’s 2025 Agency A-List by turning its founding value of optimism into a business strategy. 72andSunny won 11 new clients and had 7 Super Bowl ads and a 30% increase in revenue. 2024 was a year of standout client work with brands such as United Airlines, Barbie, Activision Blizzard, Venmo and the NFL.
- Anomaly named No. 3 on Ad Age’s 2025 Agency A-List after a significant year of new business welcoming 15 new clients including Starbucks, Chevrolet, Visa, Ferrero Group, Google Shopping and Lululemon. The agency celebrated its 20th anniversary this year and continued to strengthen its entrepreneurial muscle.
- Code and Theory named Ad Age’s 2025 B2B Agency of the Year. Through the agency’s unique ability to incorporate emerging technology with creativity, Code and Theory’s work has translated into massive success for clients in the business-to-business space. Code and Theory’s roster of B2B clients includes Qualcomm, Volvo Trucks, Thomson Reuters, and Amazon Ads.
- GALE named Ad Age’s 2025 Business Transformation Agency of the Year for leading brands into a new era in marketing. The agency stands out for its ability to blend business strategy with bold, creative campaigns brought to life on emerging platforms across social media, gaming, and more. This approach has led to transformative results for diverse clientele, including prominent brands like Hard Rock, H&R Block, and MilkPEP.
“These awards recognize that Stagwell is the destination for first-rate creativity and innovation,” said Stagwell Chairman and CEO Mark Penn. “Congratulations to the teams at 72andSunny, Anomaly, Code and Theory, and GALE for this incredible performance. For a company of our size, winning and servicing the best accounts is a testament to our talent and impact.”
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. www.stagwellglobal.com.
Contact:
Kara Gelber
pr@stagwellglobal.com
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Former CCO of the Virgin Group brings decades of communications experience and expertise to lead Stagwell’s Risk & Reputation practice; joins Sloane as Senior Managing Director –
NEW YORK – Feb. 3, 2023 – Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, and Sloane & Company (“Sloane”), a Stagwell company and an industry leader at the forefront of corporate and financial communications, have appointed Nick Fox as Stagwell’s new head of the company’s recently launched Risk and Reputation Unit. In his combined role at both companies, Fox will serve as senior managing director for Sloane.
Fox assumes his new role after a 14-year tenure at The Virgin Group, where he served as the company’s director of external relations, and, later, chief communications officer—overseeing the growth and protection of Virgin’s brand around the world. In addition to advising CEOs across Virgin’s partnerships in mobile, travel, health, space, and other sectors, Fox also managed the rollout of Virgin Galactic’s initial public offering in 2019 and that of Virgin Orbit in 2021. Following his departure from Virgin in December 2021, Fox has continued to provide strategic communications counsel for a range of clientele, with a primary focus on brand building, risk management and corporate reputation.
“Nick is an incredible addition to the Stagwell team,” said Stagwell Chairman and CEO Mark Penn. “He brings a wealth of global communications knowledge – working at the senior-most levels of international business. Our Risk and Reputation business unit has already curated an impressive slate of experts to tackle the most sensitive issues facing business leaders today. I am confident that with Nick at the helm, this practice will continue to drive immense value and top-notch guidance for our clients and their stakeholders.”
As head of the Risk and Reputation Unit, Nick will advise clients on how to manage some of the most complex business issues facing companies now, from increasing geopolitical tensions to financial system pressure to political and social polarization.
“Fox’s extensive communications background in both the U.K. and European markets poises both Stagwell and Sloane to broaden their international reach to attract new business—while also bringing a fresh perspective to existing client work,” added Sloane & Company CEOs Darren Brandt and Whit Clay. “As more companies seek trusted communications partners that will get into the weeds with them and help them navigate the travails of the U.S. market—or perhaps gain access to it for the first time—we are confident that Nick’s unique skillset will position us for impressive growth and client success, both now and in the long-run.”
“The expert roundtable that Stagwell and Sloane are building represents a deep knowledge base that you don’t find in a traditional communications firm,” said Nick Fox. “The opportunity to engage with and draw from the corporate, financial, and political arenas will provide an extremely valuable service for global leaders and companies facing increasingly complex challenges today. I am looking forward to working with such an entrepreneurially minded group.”
Fox began his new position in February, splitting his time between New York City and Washington, D.C.
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