Partnership aligns premier creator platform with leading AI marketing network to give brands access to the world’s most influential Creators, premium storytelling, and fandom at global scale

NEW YORK, NY and LOS ANGELES, CA / ACCESS Newswire / January 22, 2026 / Spotter, the leading creator platform powering the next generation of entertainment, and Stagwell (NASDAQ:STGW), the global challenger network transforming marketing through AI, today announced a strategic partnership to bring premium creator-led media into the core of modern marketing.

The partnership connects Spotter’s curated network of top long-form Creators with Stagwell’s global marketing network, enabling brands to move beyond one-off influencer activations and into sustained, high-impact creator-led programming.

Spotter contributes a premium creator content solutions and media network built on long-term partnerships with the world’s most influential Creators. Its proprietary licensing, analytics, and distribution infrastructure allows brands and agencies to engage creator-led media with the rigor, transparency, and scalability of modern television, while preserving the authenticity and cultural relevance that drive fandom.

Stagwell brings a global network of 70+ entrepreneurial agencies, deep brand-building expertise, and AI-powered marketing capabilities that integrate strategy, creative, media, and technology. This partnership enables Stagwell clients to activate creators earlier in the ideation process and connect creativity with measurable performance at scale.

“As Creators build the next generation of entertainment studios, brands need a credible, scalable way to work with creators as long-term partners,” said Aaron DeBevoise, Founder and CEO of Spotter. “Spotter brings that infrastructure to Stagwell, with a high-touch model built to solve brand challenges through access to top Creators backed by proprietary insights, brand-safe execution, and measurable results.”

“This partnership strengthens our cutting-edge AI solutions for influencer marketing,” said Mark Penn, Chairman and CEO of Stagwell. “By embedding creator-led media directly into our team’s workflows and RFPs, we’re empowering our agencies to deliver more authentic and effective solutions for clients.”

The two companies are already finding ways to activate alongside one another, including Stagwell joining Spotter’s annual Creator Summit in Montana earlier this month, bringing together 30 of the world’s top Creators for collaboration, ideation, and long-term brand planning.

About Spotter
Spotter is the leading platform powering the next generation of entertainment by connecting brands to the world’s most engaged Creator-led media and the most passionate fan communities at scale. Founded in 2019, the company provides creators with flexible capital and high-impact advertising solutions that help them produce and scale hit programming. Through deep, long-term partnerships, Spotter licenses content, unlocks predictable revenue for creators, and delivers premium storytelling opportunities for brands across culture.

Spotter Ads connects brands to premium creator-led media through proprietary performance data and audience insights. Generating more than 88 billion monthly watch-time minutes, with 71% on CTV, Spotter offers advertisers a transparent, brand-safe, and scalable alternative to traditional TV, powered by the most influential creators in the world.

About Stagwell
Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.   

Contacts:

PR@stagwellglobal.com

Press@spotter.LA

NEW YORK CITY, NEW YORK / ACCESS Newswire / January 20, 2026 / Stagwell, the global challenger network transforming marketing through AI, today announced the launch of Quarter Creek Ventures, a new incubator fund designed to fund and scale bold product and business ideas across adtech, AI implementation, and AI-enabled marketing services. Quarter Creek Ventures will provide capital, expertise, and market access to help innovators turn ambitious concepts into viable businesses.

• A founder-friendly ownership structure in which founders retain a majority stake while Stagwell actively supports scaling the business through access to its enterprise clients, capital, and infrastructure

• Hands-on mentorship from Stagwell’s senior leaders

Contact
Kara Gelber
PR@stagwellglobal.com

Samardzija to serve in this new role while continuing role of Stagwell’s Chief Data and Platforms Officer

NEW YORK CITY, NEW YORK / ACCESS Newswire / January 7, 2026 / Stagwell (NASDAQ:STGW), the challenger network built to transform marketing, today announced it is unifying leadership of its media and commerce companies under Slavi Samardzija. Samardzija will continue his role as Stagwell’s Chief Data and Platforms Officer while serving as the network’s first Global Chair, Media and Commerce. This news follows the appointment of Zac Moffat as Global Chair, Communications and Advocacy, as announced last month.

In this new role, Samardzija will oversee the media and commerce agencies including Assembly, Business Traveler, Crispin, GALE, Goodstuff, Ink, Kenna, Locaria, and Multiview. This group vertical represents last twelve month net revenues of approximately $600m and over 3,500 employees across the world.

“Slavi brings over 25 years of experience in data and technology that will be foundational to our holistic data and platform strategy moving forward,” shared Mark Penn, Chairman and CEO, Stagwell. “As digital transformation and intelligent platforms continue to reshape our industry, Slavi is uniquely positioned to lead this next chapter for us.”

“Clients are looking for partners who can connect data, media, and commerce seamlessly across the entire customer journey. I’m excited to work across our Media and Commerce division to bring greater alignment, unlock the full power of our capabilities, and deliver more impactful, measurable outcomes for clients around the world,” said Slavi Samardzija, Global Chair, Media and Commerce and Chief Data and Platforms Officer of Stagwell.

Samardzija will continue to report to Stagwell Chairman and CEO Mark Penn.

About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.   

Contact:
PR@stagwellglobal.com

NEW YORK, NY AND LAS VEGAS, NV / ACCESS Newswire / January 7, 2026 / Stagwell (NASDAQ:STGW), the challenger network built to transform marketing, announced at the inaugural SPORT BEACH Tech Summit that SPORT BEACH will become its own business unit dedicated to serving as the premiere place to connect athletes, brands, and creatives through lived experiences – building communities that drive real growth.

This next phase for SPORT BEACH expands its core value proposition: innovative events, peer-to-peer relationships between brands and athletes that drive business outcomes, and active play as a key element of any experience.

Beth Sidhu will serve as CEO of SPORT BEACH while continuing her role as Stagwell’s Chief Brand and Communications Officer until a successor is named.

“We are making a major commitment to advancing our portfolio of sports marketing by turning SPORT BEACH into its own unit dedicated to bringing brands and athletes together in this tremendous growth area,” said Mark Penn, Chairman and CEO of Stagwell. “SPORT BEACH is where athletes and culture come together over business, culture and technology,” he added.

“We are excited to scale SPORT BEACH into a global platform where business leaders and trailblazing athletes connect to drive business at the intersection of sport and culture,” shared Beth Sidhu, SPORT BEACH CEO and Stagwell Chief Brand and Communications Officer. “SPORT BEACH is where deals start and we’re excited for what’s next.”

In addition to CES, SPORT BEACH will activate at major cultural moments across the calendar, including Super Bowl LX, NBA All-Star Weekend, Cannes Lions International Festival of Creativity, The World Cup Finals, US Open, and F1 Las Vegas. At each moment, SPORT BEACH will act as the hub for marketers, athlete-entrepreneurs and sport business professionals, with upscale hospitality, engaging stage conversations, and spaces and guests curated for quality networking. Events will be housed on SPORT BEACH’s AI-enabled app later this year.

Year-round partners including Diageo (exclusive spirits partner), NBCUniversal (exclusive broadcast partner) and PepsiCo (with Gatorade as the exclusive hydration partner) will help bring SPORT BEACH to life via expertise in innovative sport-brand collaborations at each SPORT BEACH moment. Additional partners will join activations throughout the year, including The Athletic, Business Insider, the Chicago Bulls, Fanatics Advertising, InMobi, Nielsen, Superside, Sweatworking, The Trade Desk, TransUnion, while on earth™ and more.

SPORT BEACH will help brands and athletes engage in three core ways:

• Editorial: SPORT BEACH’s new editorial platform will serve as an always-on source of the most interesting global stories at the intersection of sports, business, culture, technology and creativity. Across newsletters, www.SPORTBEACH.com and an upcoming podcast, SPORT BEACH will deliver unexpected conversations.

SPORT BEACH’s Advisory Board will be announced in February.

Stagwell invites brands, athletes, sports leagues, media platforms and other interested parties to reach out to SportBeach@stagwellglobal.com.

About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

About SPORT BEACH

Considered the authoritative voice on sports marketing, SPORT BEACH connects athletes, brands and creatives for curated experiences and conversations that drive growth at the intersection of sport, brand and culture. Launched in 2022 at the Cannes Lions Festival of Creativity by Stagwell (STGW), SPORT BEACH is now a year-round ecosystem spanning live events, brand activations, thought leadership programming, and a meetings and facilitation practice. Its convenings at the world’s most influential cultural and sporting moments serve as incubators for new partnerships, breakthrough creative, and industry-defining conversations. Learn more at sportbeach.com and follow us on Instagram @_SPORTBEACH_.

Contact

PR@stagwellglobal.com

NEW YORK CITY, NEW YORK / ACCESS Newswire / January 6, 2026 / Allison Worldwide and Stagwell (NASDAQ:STGW) are turbocharging their global communications capabilities and positioning for growth in healthcare with the appointment of industry veteran Wendy Lund as Global Chief Executive Officer, Allison Worldwide and Stagwell’s new Vice Chair of Health.

Joining Jan. 12, Lund brings more than three decades of expertise and visionary leadership to the dual role. She will be based in New York, reporting to Allison Worldwide Executive Chair Ray Day, as well as to Stagwell Chairman and CEO Mark Penn for the healthcare role.

Most recently, Lund served as Chief Client Officer of WPP Health, where she was responsible for strengthening WPP’s presence in the health and pharma sector, leading to considerable client expansion and growth. Previously, she was chief communications officer at Organon, a women’s health company that spun off from Merck in 2021. Before that, she was CEO of GCI Health, leading the agency to tenfold growth in 10 years.

Lund has a laser focus on clients and employees. Under her leadership, her agencies have been named a “best place to work” and “agency of the year” multiple times.

“Wendy is a proven communications agency leader, and her appointment signals the next step in turbocharging Allison’s growth for our clients and our business,” said Ray Day, Executive Chair at Allison Worldwide and Vice Chair at Stagwell. “She also shares our dedication to every client’s success through a world-class team delivering world-class results.”

As Global CEO of Allison, Lund will lead the agency’s global business operations, including supporting expansion plans and business strategy. In her role as Stagwell’s Vice Chair of Health, she will lead Stagwell’s strategy in this expanding global business sector and identify near- and long-term growth opportunities through full network integration.

“Wendy’s appointment as Stagwell’s Vice Chair of Health underscores our commitment to giving clients in the healthcare space a new solution from a challenger brand with fresh thinking, nimble delivery-speed and tech-driven strategies, tools and execution,” said Mark Penn, Stagwell Chairman and CEO. “In addition, with Ray Day and Wendy partnering together at Allison, we’re about to see what world-class growth looks like for Stagwell’s largest communications and PR agency.”

Lund’s professional recognition includes being honored as a Pinnacle Award winner in 2025 and MM&M’s Entrepreneur of the Year in 2019.

“I am delighted to join Stagwell and Allison Worldwide as they continue to drive significant momentum and growth,” Lund said. “During the course of my career, I have led with a challenger mindset, and I look forward to partnering to create new kinds of impact and growth for clients worldwide.”

About Allison Worldwide

Allison Worldwide is a digital-first, data-led, and future-focused communications agency helping clients see around corners and be ahead of what’s next. Not too big and not too small, Allison provides end-to-end global communications, PR, influencer, analytics and marketing support to clients from the Fortune 500 to start-ups. Allison is owned by Stagwell (NASDAQ:STGW), one of the fastest growing and most influential marketing and communications networks in the world.

About Stagwell

Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

Contact

PR@stagwellglobal.com

AI-native platform turns existing marketing stack into an intelligent system that learns from every campaign

LAS VEGAS, NV / ACCESS Newswire / January 5, 2026 / Stagwell (NASDAQ:STGW), the challenger network built to transform marketing, today announced the launch of “The Machine,” marketing’s first agentic operating system. Built by Code and Theory, Stagwell’s digital transformation agency and Adweek’s Most Innovative Agency of the Year, The Machine doesn’t replace marketers’ tools; it makes them more effective and predictive.

NEW YORK, NY / ACCESS Newswire / January 2, 2026 / Stagwell (NASDAQ:STGW), the challenger network built to transform marketing, today announced its Chairman and CEO Mark Penn will attend the 28^th Annual Needham Growth Conference in New York on Wednesday, January 14.

Penn will host 1×1 meetings throughout the day and participate in a fireside chat at 2:15 PM ET.

Visit stagwellglobal.com/investors to view upcoming investor events and programming from Stagwell. Reach out to ir@stagwellglobal.com with questions.

About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

IR Contact:
Ben Allanson
IR@stagwellglobal.com

NEW YORK, Dec. 10, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW) today announced the launch of NewVoices.ai, a lifelike AI platform designed to redefine how organizations manage sales, customer engagement, and retention at scale. Built as an end-to-end operating system for modern revenue teams, NewVoices.ai functions as an independent sales agent that can book appointments, drive conversions, resolve questions, and handle customer concerns around the world, in any language, with a 24/7 instant response.

Stagwell Chairman and CEO Mark Penn unveiled survey of 100 CEOs on stage at The Wall Street Journal’s 2025 CEO Council Summit

WASHINGTON, Dec. 9, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, unveiled the results of a survey of 100 American CEOs to gauge sentiment on business priorities, economic outlook, and views of AI advancements heading into 2026. The study, conducted by Stagwell’s National Research Group (NRG), provides guidance on how CEOs are anticipating business, economic and political shifts leading into the new year.

Key findings from the study include:

• CEOs support AI as a transformative force: Nearly all CEOs (85%) see AI as entering a healthy growth phase rather than a bubble, with generative AI viewed as the most transformative technology of 2026. 78% of CEOs maintain they are bullish on AI’s impact on workplace efficiency and innovation.
• CEOs predict economic unease, but maintain measured confidence: While 62% of CEOs believe the U.S. is on the wrong track, nearly three in four (74%) express confidence in the resilience of the U.S. economy heading into 2026.
• Inflation, debt, and jobs dominate CEO agendas: Financial stability is the top policy focus for 2026, with managing inflation (61%), reducing debt (47%), and job creation (33%) marked as top policy priorities.
• Policy and political concerns weigh on CEO confidence: Regulatory and policy shifts (66%) and trade restrictions (60%), are expected to have the greatest impact on business. Nearly half (46%) are pessimistic about political leaders’ stability and predictability.

For the full results, visit stagwellglobal.com.

Methodology
The findings are drawn from research conducted by Stagwell’s National Research Group (NRG) with 100 U.S.-based CEOs leading organizations with 10,000 or more employees. The sample reflects a mix of CEO tenures, cross-industry representation, and B2B and B2C companies. The survey was fielded online between October 21 and November 10, 2025.

About Stagwell 
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

Contact
Maggie Axford
pr@stagwellglobal.com

62% OF VOTERS SAY REPUBLICANS WON THE SHUTDOWN FIGHT, AND 68% APPROVE OF THE DEAL THAT ENDED IT

55% TRUST TRUMP AND THE GOP TO MANAGE THE ECONOMY, 10 POINTS AHEAD OF THE DEMOCRATS, YET MOST VOTERS THINK TRUMP IS LOSING THE BATTLE ON INFLATION

59% SAY INFLATION AND COST OF LIVING MATTERS MOST TO THEM WHEN THINKING ABOUT THE ECONOMY

MOST VOTERS MISINFORMED ON THE ECONOMY WITH MAJORITY SAYING ECONOMY IS SHRINKING AND 71% OVERESTIMATING INFLATION

72% OF VOTERS SUPPORT THE GRANTING OF H1-B VISAS

85% SUPPORT THE REMOVAL OF MADURO FROM VENEZUELAN OFFICE

78% SUPPORT TRUMP’S 21-POINT PEACE PLAN FOR ISRAEL-GAZA, BUT 68% WORRY HAMAS IS NOW REARMING

64% OF VOTERS SAY UKRAINE SHOULD RECEIVE DIRECT SECURITY GUARANTEES FROM THE U.S. IF IT MAKES TERRITORIAL CONCERSSIONS

NEW YORK and CAMBRIDGE, Mass., Dec. 8, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW) today released the results of the December Harvard CAPS / Harris poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX.

President Donald Trump’s approval rating is at 47%, up 3 points from November. The bump is reflected across each policy issue. Trump’s job approval is highest on fighting crime in U.S. cities (51%) and returning America to its values (50%), and lowest on handling inflation (40%) and tariffs and trade policy (42%). This month’s poll also covered public opinion on the government shutdown, economy, H1-B visas, drug boat strikes, Israel-Hamas conflict, war in Ukraine, and Venezuela. Download the key results here.

“This poll is a clear bounce back from the government shutdown when attitudes of the American public were really going off of a cliff,” said Mark Penn, Co-Director of the Harvard CAPS / Harris poll and Stagwell Chairman and CEO. “But the concern for inflation – and what’s perceived as the administration’s failure to deal with it – is the dominant thing weighing down the administration. The State of the Union will be an important opportunity for the President to address some of these issues.”

GENERAL ATTITUDES REVERSE TO PRE-SHUTDOWN LEVELS

• 39% of voters say the country is on the right track (+4 pts., November 2025).
• 47% of voters say the U.S. economy is strong (+4).
• The Republican Party approval rating is at 46% (+2), while the Democratic Party approval rating is at 41% (-2). Congressional approval is at 35% (+8).
• 47% of voters say inflation or affordability is the most important issue to them personally, including a majority across political parties.
• Inflation and the economy remain the top two most important issues facing the country today, followed by healthcare.

MOST TRUMP POLICIES CONTINUE TO SEE MAJORITY SUPPORT

• Most of Trump’s policies continue to see majority support. His most popular policies are lowering prescription drug prices (86% support), deporting illegal immigrants who have committed crimes (80%), eliminating fraud in government expenditures (77%), and launching government website to buy discounted drugs directly from manufacturers (70%), with each receiving two-thirds support or more across political parties.
• Trump’s least popular policies include adding work requirements to Medicaid programs (43%), deploying the National Guard to American cities (51%), and tariffs (52%).
• 55% of voters say Trump’s policies will increase inflation (Democrats: 78%; Republicans: 30%; Independents: 59%).
• 43% of voters, a plurality, say Trump’s policies will make them financially worse off.

VOTERS VERY NEGATIVE ON SHUTDOWN, APPROVING OF COMPROMISE AND MORE NEGOTIATIONS THROUGH MODERATES IN THE FUTURE

• 62% of voters say Republicans won the government shutdown. Voters are split on which party caused the shutdown.
• 85% of voters say the shutdown hurt the U.S. economy.
• 46% of voters say the recent government shutdown affected them personally.
• 71% of voters say moderate Democrats made the right call to end the shutdown (Democrats: 59%; Republicans: 83%; Independents: 71%), and 68% of voters approve of the compromise that ended the shutdown.
• 77% of voters say leaders should negotiate more through moderates like those who backed the deal that ended the shutdown, including a majority across political parties.

DESPITE TRUSTING TRUMP AND GOP OVER DEMOCRATS TO HANDLE THE ECONOMY, MAJORITY STILL SEE TRUMP LOSING BATTLE AGAINST INFLATION

• 55% of voters say they trust the Trump administration and Republicans to manage the economy over Democrats in Congress (+6 pts., November 2025).
• 71% of voters say inflation is above 3% a year right now, including a majority across political parties, with the median estimate among both Democrats and Independents at 5% and 4% among Republicans.
• 57% of voters say Trump is losing the battle against inflation, and 56% say his tariff policies are harming the economy.
• 57% of voters say the economy is shrinking (-5; Democrats: 77%; Republicans: 31%; Independents: 64%).

VOTERS PERCEIVE THE LAST TIME THE ECONOMY WAS “GOOD” WAS PRE-PANDEMIC 2020

• 48% of voters, a strong plurality across political parties, say the economy was last “good” in 2020 before the pandemic.
• Price of groceries or household items is the top influence on voters’ views of the economy in the past three months (79%), followed by gas prices (55%) and personal financial situation (39%).
• 59% of voters say inflation or cost of living matters most to them when thinking about the state of the economy.
• 49% of voters say stories about the economy are negative (incl. the majority of Democrats and Independents), while 23% of voters say they are positive (incl. the plurality of Republicans).
• Voters are more likely to trust than distrust statements on the economy from government economic agencies and the Federal Reserve.
• After learning inflation has been below 3% since October 2023, 44% of voters, a plurality, say the new information improves their view on the economy, with 45% of voters saying they thought inflation was higher.

BROAD SUPPORT FOR H1-B VISAS

• 72% of voters support the granting of H-1B visas, including a strong majority across political parties.
• 54% of voters say H-1B visas do not cost Americans jobs (Democrats: 61%; Republicans: 45%; Independents: 56%).
• 64% of voters say H-1B visas help America become more innovative, including a majority across political parties.
• 61% of voters say there will always be a need for specialized talent from abroad, including a majority across political parties.

INCREASING SUPPORT FOR MADURO’S REMOVAL FROM OFFICE

• 64% of voters say Venezuelan President Nicolás Maduro should be removed from office. When given context of Maduro’s election fraud and narco-terrorism indictment, 85% of voters say he should be removed, including a majority across political parties (+4).
• Among those who support Maduro’s removal, 76% say the U.S. should arrest Maduro and take him to the U.S. to face trial (+3).
• 54% of voters generally support Trump’s policy toward South and Latin America.
• 74% of voters say Maduro’s government is an enemy of the U.S., and 64% say it is an ally of China and Russia. 71% of voters believe it supports criminal cartels and illicit activities.

BROAD RECOGNITION FOR DRUG OVERDOSE AS A MAJOR PROBLEM, WITH TWO-THIRDS OF VOTERS IN SUPPORT OF U.S. DESTROYING DRUG BOATS

• 67% of voters say they support the US government destroying boats bringing drugs into the US from South America. 63% believe the boats are appropriately targeted for destruction.
• 65% of voters believe the Venezuelan government is participating in the drug trade, including a majority across political parties.
• 77% of voters say deaths from drug overdoses are a major problem, including a majority across political parties. 64% say drug-related deaths are deadlier than gun violence (Democrats: 50%; Republicans: 77%; Independents: 66%).
• 54% of voters say the U.S. military was wrong to launch the second missile that may have killed survivors, with voters split on whether this is a major incident or blown up for political purposes.

MAJORITY SUPPORT FOR TRUMP’S PEACE PLAN, BUT VOTERS WORRY HAMAS IS REARMING

• 70% of voters support Trump’s deal to secure the safe return of Israeli hostages and end hostilities in Gaza, including a majority across political parties and age groups.
• 68% of voters support Trump’s 21-point peace plan for Gaza. When given more details about the plan, 78% support it. 58% of voters say the peace plan played a large role in ending the war.
• 78% of voters say any deal should require Hamas to completely disarm and disband (+4). However, 68% of voters believe Hamas is rearming, including a majority across political parties.
• 59% of voters say there is still a lot of active fighting in Gaza on the ground.
• 69% of voters believe Iran is rebuilding its nuclear capability.
• 48% of voters, a plurality, say Arab governments should be responsible for ensuring Hamas disarms and disbands, while 33% say the U.S. should be responsible and 20% say Israel.

VOTERS BACK U.S. SECURITY GUARANTEES IF UKRAINE COMPROMISES

• 56% of voters say Ukraine making territorial concessions to Russia will allow the country and the world to move forward in peace and end the bloodshed. Voters remain split on whether Ukraine should concede or if it can win territory back.
• 64% of voters say Ukraine should receive direct security guarantees from the U.S. if it makes concessions to end the war with Russia.
• 53% of voters say they are satisfied with how Trump is managing negotiations to end the war in Ukraine.
• 65% of voters say the Trump administration should continue to provide weapons to Ukraine and impose further economic sanctions on Russia, including a majority across political parties.

The December Harvard CAPS / Harris poll survey was conducted online within the United States on December 2-4, 2025, among 2,204 registered voters by The Harris Poll and HarrisX. Follow the Harvard CAPS / Harris poll podcast at https://www.markpennpolls.com/ or on iHeart Radio, Apple Podcasts, Spotify, and other podcast platforms. 

About The Harris Poll & HarrisX

The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations, and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.

HarrisX is a technology-driven market research and data analytics company that conducts multi-method research in the U.S. and over 40 countries around the world on behalf of Fortune 100 companies, public policy institutions, global leaders, NGOs and philanthropic organizations. HarrisX was the most accurate pollster of the 2020 U.S. presidential election.

About the Harvard Center for American Political Studies
The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of U.S. politics.  Governed by a group of political scientists, sociologists, historians, and economists within the Faculty of Arts and Sciences at Harvard University, CAPS drives discussion, research, public outreach, and pedagogy about all aspects of U.S. politics. CAPS encourages cutting-edge research using a variety of methodologies, including historical analysis, social surveys, and formal mathematical modeling, and it often cooperates with other Harvard centers to support research training and encourage cross-national research about the United States in comparative and global contexts. More information at https://caps.gov.harvard.edu/.

Contact:
Carrie Hsu
pr@stagwellglobal.com