Sil will oversee global product development and media activation for Stagwell Media Platform
NEW YORK CITY, NY / ACCESS Newswire / May 12, 2026 / Stagwell (NASDAQ: STGW), the global challenger network transforming marketing through AI, today announced the appointment of Dru Sil as Global Product Managing Director of Stagwell Media Platform, effective immediately. Reporting to Matt Adams, Global CEO of Stagwell Media Platform (SMP), Sil will lead the development, execution, and strategy of SMP’s product suite. In this role, he will oversee global media activation as well as product development and integration across Stagwell.
Sil brings more than 15 years of commerce and product experience across startups and global agency networks. Recently, he served as Global Commerce Product Lead at Annalect within Omnicom. Prior to that, Sil held multiple roles across Omnicom and WPP in product strategy, partner co-development, and marketing science, where he developed solutions for brands including Diageo, Dyson, General Mills, Kimberly-Clark, Jaguar/Land Rover, PepsiCo, TJ Maxx, Tyson Foods, and Unilever.
The appointment follows a year of strong momentum for Stagwell including the launches of Stagwell Search+ and The Machine earlier this year. In July 2025, Stagwell established Stagwell Media Platform, a centralized team of global media, technology, and data investment experts led by Matt Adams, designed to optimize trading and investment products and deliver media activation solutions for Stagwell’s global client base.
Matt Adams, Global CEO of Stagwell Media Platform, said, “Dru is an exceptional talent, and his technology and business strategy background uniquely positions him to build and scale our global product suite. He will play a critical role in advancing product development and integration across our media solutions, creating a clear competitive advantage for our clients.”
Dru Sil, recently appointed Global Product Managing Director of Stagwell Media Platform, added, “Stagwell is at the forefront of agentic product solutions, and I am excited to work with Matt and the broader team to bring this product suite to life worldwide. The network is perfectly positioned to operate at the speed and scale required in today’s media and technology landscape, driving both innovation and growth for our clients.”
About Stagwell
Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
Contact:
Quinn Werner
Stagwell
PR@stagwellglobal.com
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IR Contact:
Ben Allanson
ir@stagwellglobal.com
PR Contact:
Lena Petersen
pr@stagwellglobal.com
NEW YORK CITY, NY / ACCESS Newswire / May 5, 2026 / Stagwell Inc. (NASDAQ:STGW), the global challenger network transforming marketing through AI, today announced its participation in two upcoming investor conferences in May 2026.
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May 13: Annual Needham Technology, Media, & Consumer Conference (New York City)
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Management will host 1×1 meetings throughout the day and participate in a fireside chat at 3 p.m. ET. Register to view the webcast here.
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May 19: JP Morgan Global Technology, Media and Communications Conference (Boston)
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Management will host 1×1 meetings throughout the day and participate in a fireside chat at 4:15 p.m. ET. Register to view the webcast here.
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Visit stagwellglobal.com/investors to view upcoming investor events and programming from Stagwell. Reach out to ir@stagwellglobal.com with questions.
About Stagwell
Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
IR Contact:
Ben Allanson
IR@stagwellglobal.com
Press Contact:
Lena Petersen
PR@stagwellglobal.com
Originally Released On
Contact:
IR Contact:
Ben Allanson
ir@stagwellglobal.com
PR Contact:
Lena Petersen
pr@stagwellglobal.com
Q1 YoY Revenue Growth of 8%; Q1 YoY Net Revenue Growth of 4%
Q1 YoY Digital Transformation Net Revenue Growth of 9%; Two-Year Digital Transformation Net Revenue Growth Stack of 26%
Q1 EPS of $(0.05); Q1 Adjusted EPS Growth YoY of 31% to $0.17
Q1 Net Loss Attributable to Stagwell Inc. Common Shareholders of $13 million; Q1 Adjusted EBITDA Growth YoY of 9% to $90 million
YoY Increase in Cash Flow from Operations of $34 million
Record Net New Business of $141 million in Q1; LTM Net New Business of $486 million
Reiterate Guidance for 2026 of Total Net Revenue Growth of 8% to 12%; Adjusted EBITDA of $475 million to $525 million; Free Cash Flow Conversion of 50% to 60%
NEW YORK CITY, NY / ACCESS Newswire / April 30, 2026 / (NASDAQ:STGW) – Stagwell Inc. (“Stagwell”) today announced financial results for the three months ended March 31, 2026.
FIRST QUARTER RESULTS:
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Q1 Revenue of $704 million, an increase of 8% versus the prior year period;
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Q1 Net Revenue of $585 million, an increase of 4% versus the prior year period, in-line with budget;
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Q1 Digital Transformation Net Revenue of $97 million, an increase of 9% versus the prior year period;
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Two-Year Net Revenue Growth Stack for Digital Transformation of 26%, Two-Year Organic Net Revenue Growth Stack for Digital Transformation of 22%;
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Q1 Net Loss attributable to Stagwell Inc. Common Shareholders of $13 million versus $3 million in the prior year period;
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Q1 Adjusted EBITDA of $90 million, an increase of 9% versus the prior year period;
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Q1 Adjusted EBITDA Margin of 15% on net revenue;
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Q1 Loss Per Share Attributable to Stagwell Inc. Common Shareholders of $(0.05) versus $(0.04) in the prior year period;
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Q1 Adjusted Earnings Per Share attributable to Stagwell Inc. Common Shareholders of $0.17 versus $0.13 in the prior year period;
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YTD Net Cash used in Operating Activities of $26 million versus $60 million in the prior year period;
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Net new business of $141 million in the first quarter, last twelve-month net new business of $486 million
See “Non-GAAP Financial Measures” below for explanations and reconciliations of the Company’s non-GAAP financial measures.
“Stagwell continues to be on a path for a great 2026, bolstered by record new wins, its first government contracts, and its pivot to delivering agentic applications for the marketing industry,” said Mark Penn, Chairman and CEO of Stagwell. “On a two-year stack, our Digital Transformation segment is accelerating to 22% organic net revenue growth as we apply AI to drive industry-leading results for our clients.”
Ryan Greene, Chief Financial Officer, commented: “At the same time as we expanded our top and bottom lines, we controlled costs to grow adjusted EBITDA 9% year-over-year to $90 million, landed a positive outlook from a ratings agency, and shrunk our share count to under 250 million as we grew our adjusted EPS by 31% to $0.17. We remain firmly on course to deliver our full-year and free cash flow conversion guidance.”
Financial Outlook
2026 financial guidance is reiterated as follows:
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Total Net Revenue growth of 8% to 12%
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Adjusted EBITDA of $475 million to $525 million
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Free Cash Flow Conversion of 50% to 60%
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Adjusted EPS of $0.98 – $1.12
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Guidance includes anticipated impact from acquisitions or dispositions.
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* The Company has excluded a quantitative reconciliation with respect to the Company’s 2026 guidance under the “unreasonable efforts” exception in Item 10(e)(1)(i)(B) of Regulation S-K. See “Non-GAAP Financial Measures” below for additional information. |
Video Webcast
Management will host a video webcast on Thursday, April 30, 2026, at 8:30 a.m. (ET) to discuss results for Stagwell Inc. for the three months ended March 31, 2026. The video webcast will be accessible at https://edge.media-server.com/mmc/p/rb7nnuq2/. An investor presentation has been posted on our website at www.stagwellglobal.com and may be referred to during the webcast.
A recording of the webcast will be accessible one hour after the webcast and available for ninety days at www.stagwellglobal.com.
Stagwell Inc.
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Contacts
For Investors:
Ben Allanson
IR@stagwellglobal.com
For Press:
Lena Petersen
PR@stagwellglobal.com
Non-GAAP Financial Measures
In addition to its reported results, Stagwell Inc. has included in this earnings release certain financial results that the Securities and Exchange Commission (SEC) defines as “non-GAAP Financial Measures.” Management believes that such non-GAAP financial measures, when read in conjunction with the Company’s reported results, can provide useful supplemental information for investors analyzing period to period comparisons of the Company’s results. Such non-GAAP financial measures include the following:
(1) Organic Net Revenue: “Organic net revenue growth” and “Organic net revenue decline” reflects the year-over-year change in the Company’s reported net revenue attributable to the Company’s management of the entities it owns. We calculate organic net revenue growth (decline) by subtracting the net impact of acquisitions (divestitures) and the impact of foreign currency exchange fluctuations from the aggregate year-over-year increase or decrease in the Company’s reported net revenue. The net impact of acquisitions (divestitures) reflects the year-over-year change in the Company’s reported net revenue attributable to the impact of all individual entities that were acquired or divested in the current and prior year. We calculate impact of an acquisition as follows: (a) for an entity acquired during the current year, we present the entity’s current period reported revenue as the impact of the acquisition in the current year; and (b) for an entity acquired in the prior year, we present an amount equal to the entity’s current year net revenue for the same period during which we didn’t own the entity in the prior year as the impact of the acquisition in the current year. We calculate impact of a divestiture as follows: (a) for a divestiture in the current year, we present the entity’s prior year net revenue for the same period during which we no longer owned it in the current year as impact of the divestiture in the current year; and (b) for a divestiture in the prior year, we present the entity’s prior year net revenue for the period during which we owned it in the prior year as impact of the divestiture in the current year. We calculate the impact of any acquisition or divestiture without adjusting for foreign currency exchange fluctuations. The impact of foreign currency exchange fluctuations reflects the year-over-year change in the Company’s reported net revenue attributable to changes in foreign currency exchange rates. We calculate the impact of foreign currency exchange fluctuations for the portion of the reporting period in which we recognized revenue from a foreign entity in both the current year and the prior year. The impact is calculated as the difference between (1) reported prior period net revenue (converted to U.S. dollars at historical foreign currency exchange rates) and (2) prior period net revenue converted to U.S. dollars at current period foreign exchange rates.
(2) Net New Business: Estimate of annualized revenue for new wins less annualized revenue for losses incurred in the period.
(3) Adjusted EBITDA: defined as Net income (loss) attributable to Stagwell Inc. common shareholders excluding non-operating income or expense to achieve operating income (loss), plus depreciation and amortization, stock-based compensation, deferred acquisition consideration adjustments, impairment and other losses, and other items. Other items primarily includes restructuring, certain system implementation, working capital administrative fees and acquisition-related expenses. Adjusted EBITDA for our reportable segments is reconciled to Operating Income (Loss), as Net Income (Loss) is not a relevant reportable segment financial metric.
(4) Adjusted Diluted EPS: is defined as (i) Net income (loss) attributable to Stagwell Inc. common shareholders, plus net income (loss) attributable to Class C shareholders, excluding the impact of amortization expense, impairment and other losses, stock-based compensation, deferred acquisition consideration adjustments, discrete tax items, and other items (as defined above), based on total consolidated amounts, then allocated to Stagwell Inc. common shareholders and Class C shareholders, based on their respective income allocation percentage using a normalized effective income tax rate divided by (ii) the diluted weighted average shares outstanding. The diluted weighted average shares outstanding is calculated as (a) the diluted weighted average number of common shares outstanding plus (b) the shares of Class C Common Stock as if converted to shares of Class A Common Stock if not included because they were anti-dilutive.
(5) Free Cash Flow: defined as consolidated net cash flow from operations less cash outflow from capital expenditures and capitalized software, excluding material nonrecurring capital purchases. Free Cash Flow Conversion is the percentage of adjusted EBITDA.
Included in this earnings release are tables reconciling reported Stagwell Inc. results to arrive at certain of these non-GAAP financial measures.
This document contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). The Company’s representatives may also make forward-looking statements orally or in writing from time to time. Statements in this document that are not historical facts, including, statements about the Company’s beliefs and expectations, future financial performance, growth, and future prospects, the Company’s strategy, business and economic trends and growth, technological leadership and differentiation, potential and completed acquisitions, anticipated and actual operating efficiencies and synergies and estimates of amounts for redeemable noncontrolling interests and deferred acquisition consideration, constitute forward-looking statements. Forward-looking statements, which are generally denoted by words such as “ability,” “aim,” “anticipate,” “assume,” “believe,” “better,” “build,” “consider,” “continue,” “could,” “develop,” “drive,” “enhance,” “estimate,” “expect,” “focus,” “forecast,” “future,” “grow,” “guidance,” “improve,” “intend,” “likely,” “maintain,” “may,” “ongoing,” “outlook,” “plan,” “position,” “possible,” “potential,” “probable,” “project,” “seek,” “should,” “target,” “will,” “would” or the negative of such terms or other variations thereof and terms of similar substance used in connection with any discussion of current plans, estimates and projections are subject to change based on a number of factors, including those outlined in this section.
Forward-looking statements in this document are based on certain key expectations and assumptions made by the Company. Although the management of the Company believes that the expectations and assumptions on which such forward-looking statements are based are reasonable, undue reliance should not be placed on the forward-looking statements because the Company can give no assurance that they will prove to be correct. The material assumptions upon which such forward-looking statements are based include, among others, assumptions with respect to general business, economic and market conditions, the competitive environment, anticipated and unanticipated tax consequences and anticipated and unanticipated costs. These forward-looking statements are based on current plans, estimates and projections, and are subject to change based on a number of factors, including those outlined in this section. These forward-looking statements are subject to various risks and uncertainties, many of which are outside the Company’s control. Therefore, you should not place undue reliance on such statements. Forward-looking statements speak only as of the date they are made, and the Company undertakes no obligation to update publicly any of them in light of new information or future events, if any.
Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statements. Such risk factors include, but are not limited to, the following:
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risks associated with international, national and regional unfavorable economic conditions, including the effect of changing tariffs and other trade policies, inflation and other macroeconomic factors that could affect the Company or its clients;
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demand for the Company’s services, which may precipitate or exacerbate other risks and uncertainties;
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inflation and actions taken by central banks to counter inflation;
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the Company’s ability to attract new clients and retain existing clients;
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the impact of a reduction in client spending and changes in client advertising, marketing and corporate communications requirements;
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financial failure of the Company’s clients;
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the Company’s ability to retain and attract key employees;
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the Company’s ability to compete in the markets in which it operates;
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the Company’s ability to achieve its cost saving initiatives;
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the Company’s implementation of strategic initiatives;
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the Company’s ability to remain in compliance with its debt agreements and the Company’s ability to finance its contingent payment obligations when due and payable, including but not limited to those relating to redeemable noncontrolling interests, deferred acquisition consideration and profit interests;
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the Company’s ability to manage its growth effectively;
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the Company’s ability to identify and complete acquisitions or other strategic transactions that complement and expand the Company’s business capabilities and successfully integrate newly acquired businesses into the Company’s operations, retain key employees, and realize cost savings, synergies and other related anticipated benefits within the expected time period;
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the Company’s ability to identify and complete divestitures and to achieve the anticipated benefits therefrom;
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the Company’s ability to develop products incorporating new technologies, including augmented reality, artificial intelligence, and virtual reality, and realize benefits from such products;
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the Company’s use of artificial intelligence, including generative artificial intelligence;
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adverse tax consequences for the Company, its operations and its stockholders, that may differ from the expectations of the Company, including that recent or future changes in tax laws, potential changes to corporate tax rates in the United States and disagreements with tax authorities on the Company’s determinations that may result in increased tax costs;
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adverse tax consequences in connection with the business combination that formed the Company in August 2021, including the incurrence of material Canadian federal income tax (including material “emigration tax”);
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the Company’s ability to maintain an effective system of internal control over financial reporting, including the risk that the Company’s internal controls will fail to detect misstatements in its financial statements;
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the Company’s ability to accurately forecast its future financial performance and provide accurate guidance;
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the Company’s ability to protect client data from security incidents or cyberattacks;
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economic disruptions resulting from war and other economic and geopolitical tensions (such as the ongoing military conflicts in Iran and the Middle East, and between Russia and Ukraine), terrorist activities, natural disasters, public health events, and tariff and trade policies;
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stock price volatility; and
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foreign currency fluctuations.
Investors should carefully consider these risks factors, the additional risk factors outlined under the caption “Risk Factors” in this Form 10-K, and in the Company’s other filings with the Securities and Exchange Commission (the”SEC”) which are accessible on the SEC’s website at www.sec.gov.
Jabari Hearn, Julie Levin, and Lynne Reilly appointed as SVPs to lead integrated growth across Stagwell’s Marketing Services and Media & Commerce divisions
NEW YORK CITY, NY / ACCESS Newswire / April 29, 2026 / Stagwell (NASDAQ:STGW), the global challenger network transforming marketing through AI, today announced the creation of a segment-based growth structure and the appointment of its first three leaders: Jabari Hearn and Julie Levin as SVP, Strategic Growth, Marketing Services, and Lynne Reilly as SVP, Strategic Growth, Media & Commerce.
The new structure places dedicated senior leaders within Stagwell’s operating segments, creating a more direct connection between the network’s capabilities and the enterprise-level clients they serve. It follows a year of accelerating new business performance and reflects a broader strategy, led by Ryan Linder, EVP and Global Chief Marketing Officer, to build a growth engine that matches the scale and ambition of Stagwell’s offering.
“We’ve reached a point where how we show up in the market matters as much as what we bring to it,” said Linder. “This structure brings greater focus to our strengths and positions us to compete for larger, more complex opportunities. Jabari, Julie, and Lynne each bring the experience to translate that into growth.”
The appointments follow the recent hire of Nicole Souza as Chief Growth Officer, North America. Additional segment-based growth leaders spanning Digital Transformation, Communications & Advocacy, and The Marketing Cloud are expected later this year.
Jabari Hearn – SVP, Strategic Growth, Marketing Services
Hearn’s experience spans creative agencies, global brands, and technology platforms, including AKQA, Nike, Google, and Lyft, giving him unique perspective across the ecosystems Stagwell’s clients operate in. He is known for translating creative and cultural insight into commercial narratives that resonate at the enterprise level.
He will focus on sectors including CPG and retail, technology, sports and lifestyle, and mobility.
“The best growth conversations start with a point of view, not a capabilities deck,” said Hearn. “Stagwell has the talent and the range to compete at the highest level, my role is to make sure the market feels that in every interaction.”
Julie Levin – SVP, Strategic Growth, Marketing Services
Levin brings experience from both sides of the table, agency growth leadership at Publicis NA, The Martin Agency and Horizon Media, alongside client-side marketing experience at Verizon. That dual perspective is central to her approach: she builds partnerships by understanding what clients need, not just what an agency wants to sell.
She will focus on financial services, automotive, telecom, entertainment, and sports.
“The opportunity is to meet clients where they are, with solutions that reflect how they actually buy and operate, not how agencies are traditionally structured,” said Levin. “Stagwell’s model makes that possible in a way most networks can’t match.”
Lynne Reilly – SVP, Strategic Growth, Media & Commerce
Reilly brings deep experience leading media growth within complex, scaled organizations, with senior roles at GroupM North America, Wavemaker, and UM. She has a strong track record of driving enterprise opportunities by connecting media investment to business outcomes.
Her focus will span Stagwell’s full media, data, commerce, and performance offering.
“Clients are looking for partners who can connect media investment to real business outcomes,” said Reilly. “Stagwell has the infrastructure and expertise to deliver that, this role is about bringing that full picture into every engagement.”
About Stagwell
Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
Media Contact
Quinn Werner
PR@stagwellglobal.com
Originally Released On
Contact:
IR Contact:
Ben Allanson
ir@stagwellglobal.com
PR Contact:
Lena Petersen
pr@stagwellglobal.com
NEW YORK CITY, NY / ACCESS Newswire / April 14, 2026 / Stagwell (NASDAQ:STGW), the global challenger network transforming marketing through AI, will report financial results for the three months ended March 31, 2026, on Thursday, April 30, 2026, before market open.
Stagwell will host a video webcast to review those results the same day at 8:30 AM (ET). Register here to attend the webcast.
A replay of the webcast will be available following the event at Stagwell’s website, https://www.stagwellglobal.com/investors/.
About Stagwell
Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at stagwellglobal.com.
IR Contact:
Ben Allanson
ir@stagwellglobal.com
PR Contact:
Lena Petersen
pr@stagwellglobal.com
Appointment marks first in a series of senior growth hires as Stagwell scales its integrated model following 25% new business growth in 2025
NEW YORK CITY, NY / ACCESS Newswire / April 10, 2026 / Stagwell (NASDAQ:STGW) today announced the appointment of Nicole Souza as Chief Growth Officer, North America, as the company continues to scale its enterprise growth model following a year of record new business performance.
Stagwell delivered 25% new business growth in 2025, adding partnerships with brands including Starbucks, PepsiCo and Target, momentum driven by its integrated approach across creative, media, data, and technology. Souza’s appointment represents a deliberate step to operationalize and accelerate this integrated approach at scale and is the first in a series of senior growth hires planned for 2026.
Souza joins from Publicis Groupe, where she served as Chief Marketing Officer for its creative division, leading growth across a global portfolio of agencies. She brings deep experience translating integrated capabilities into enterprise-level wins, with prior leadership roles at Saatchi & Saatchi and Deutsch New York. In this role, Souza will lead growth across North America, focused on scaling Stagwell’s enterprise momentum, shaping and winning high-value opportunities, connecting capabilities across the network, and expanding them into long-term client partnerships.
“Nicole is a builder,” said Ryan Linder, EVP and Global Chief Marketing Officer of Stagwell. “We’ve proven the model works, clients are responding to a more connected, modern approach to marketing. Now it’s about scaling that with intention. Nicole knows how to take complexity and turn it into growth, and that’s exactly what this next phase requires.”
Souza will also play a key role in advancing Stagwell’s go-to-market strategy around its creative capabilities and AI-driven marketing solutions, ensuring the company’s investments in technology and data translate directly into commercial advantage for clients.
“I’m joining Stagwell because it represents the future,” said Souza. “What’s already in place across agencies and capabilities is incredibly powerful, the opportunity now is to scale that into even greater impact for clients.”
Souza reports to Linder and is based in New York.
About Stagwell
Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
Media Contact
Madi Wick
PR@stagwellglobal.com
Petersen will elevate Stagwell’s brand identity as the global network enters its next phase of growth driven by AI-innovation
NEW YORK CITY, NY / ACCESS Newswire / April 9, 2026 / Stagwell (NASDAQ:STGW), the global challenger network transforming marketing through AI, today appointed Lena Petersen to the role of Chief Brand and Communications Officer. Petersen will lead Stagwell’s Brand and Communications team, driving the global network’s brand identity, amplifying executive visibility, shaping next-level internal and external communications, and more. She will report directly to Mark Penn, Chairman and CEO of Stagwell.
Petersen brings 30+ years of experience across marketing, media, and storytelling to the role of Chief Brand and Communications Officer. Most recently, she held senior leadership roles at Sugar23 and MediaLink, a UTA Company, where she advised top brands and executives on growth strategy, brand transformation, and cultural relevance. Over the course of her career, Petersen has built a reputation for integrating strategic communications with creative storytelling, shaping narratives that drive business results and leave a lasting cultural impact. At Stagwell, she will harness this expertise to elevate the network’s global brand, strengthen its voice in the market, and cement its position at the cutting-edge of marketing and AI innovation.
“Lena brings a powerful blend of strategic insight and storytelling expertise that aligns with where Stagwell is headed,” said Mark Penn, Chairman and CEO of Stagwell. “She has a unique ability to create cultural moments by bringing unexpected partners and ideas into alignment, which will be instrumental in sharpening our brand and elevating our voice as we continue to grow.”
“I’m excited to join Stagwell as Chief Brand and Communications Officer,” said Lena Petersen. “Stagwell’s commitment to innovation and its powerhouse network of agencies offers a unique opportunity to elevate the brand, amplify our story, and connect with audiences in meaningful ways. I’m eager to drive bold, forward-thinking communications that showcase the creative impact of the entire global network and the transformative work we do in partnership with our clients.”
Petersen will succeed Beth Sidhu, who is transitioning to the role of CEO at SPORT BEACH-the global platform advancing business at the intersection of sport and culture.
About Stagwell
Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
Media Contact
Maggie Axford
PR@stagwellglobal.com
Originally Released On
Contact:
PR Contact:
Alyssa Bourne-Peters, PR Director, North America
Alyssa.Bourne-Peters@themarketingcloud.com
+1 917-592-9795
Lou is your brand insights partner built inside HarrisQuest: Building Segments, Rendering Charts, and Surfacing Insights in Real Time Inside the Brand Measurement Platform
NEW YORK CITY, NY / ACCESS Newswire / April 6, 2026 / HarrisQuest, part of Stagwell’s The Marketing Cloud (NASDAQ:STGW) and powered by The Harris Poll, today announced the launch of Lou, an AI analyst built natively inside HarrisQuest, the brand tracking platform within The Marketing Cloud. Designed by researchers for researchers, HarrisQuest enables global brands to track brand and corporate reputation consistently across 24 global markets, and Lou delivers the “why” behind the data in seconds.
“We knew this insights agent was so powerful it had to be named in honor of Lou (our founder, Louis Harris),” says John Gerzema, CEO of The Harris Poll. “Powered by over seventy years of proven research methodology and trusted brand data, Lou delivers expert-grade insights at scale and extends trusted intelligence to every corner of the organization.”
Lou works inside HarrisQuest with full access to the brand’s data and saved analyses. It never needs to be briefed and operates around the clock. Unlike chat-based AI assistants layered onto generic dashboards, Lou executes directly inside the platform: building custom segments, rendering custom reports, applying filters, and surfacing strategic insights in real time. Most analyses are completed in less than 10 seconds. Just speak or type a question to Lou, and it acts.
AI That Acts, Not Just Answers
Lou isn’t an AI analyst that simply summarizes, it will act as an extension of your team running in the background. Lou pulls reports, custom views, and surfaces insights on your brand’s shifts and changes.
“Most AI in this category can summarize what has already happened. Lou is built to work directly in the data,” said Jonathan Gardner, CEO, HarrisQuest. “It builds the cut, renders the view, applies the filters, and helps teams understand what changed, what matters, and where to look first. We didn’t add AI to a dashboard. We put an analyst inside a measurement system.”
Lou’s capabilities include:
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Custom Audience Segment Building: Customizable configuration by generation, geography, political ideology, income, or any combination, including bulk Designated Market Area (DMA) inputs. No data team required.
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Voice-enabled Prompts: Users can speak to Lou and watch the data come to life. Ask about “the two weeks after our Super Bowl campaign” or “how does Gen Z feel about our brand today versus six months ago?” Lou pulls the data, builds the views, and surfaces the insight.
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Funnel and Competitive Diagnosis: Lou does not only show what changed about your brand. It helps teams identify where the funnel is breaking and how the brand compares competitively, pointing to where the issue lies and where to look first.
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Customized Reports: Live data is pulled from the brand’s actual performance at that moment, each savable to a permanent URL, ready for the next session or the next team member to easily view.
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Time-over-Time Comparisons in Seconds: No manual date configuration required.
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Boardroom-ready Outputs: Lou pulls trusted, rigorously grounded data from HarrisQuest, formatted for the C-suite brief or the analyst deep-dive, on demand.
When the data does not support a conclusion, Lou says so. Every output is grounded in the platform’s methodology, metric definitions, formulas, and reasoning rules. No hallucinated calculations. No scraping. No invented causality from cross-sectional data.
“I needed year-over-year Brand Equity across the U.S. and Mexico. That’s normally a team effort. With Lou, I built it myself in minutes,” said a Brand Marketing Manager at a major international sports federation. “It’s not a tool we check in on. It’s an analyst that’s already working.”
A Differentiated Experience: AI Inside the Measurement System
HarrisQuest stores the work teams already do: segments, saved views, historical cuts, and prior analyses, each preserved at a permanent URL. Lou operates inside that accumulated history. A new analyst stepping into the platform on day one has immediate access to an AI working from the team’s saved segments, views, and prior work. No briefing. No setup. No starting over. The longer a team uses HarrisQuest, the richer the platform context Lou can work from.
Brand Intelligence for Every Member of the Team
Lou extends the power of always-on brand intelligence to every brand insights professional, marketer, communications leader, and executive who makes decisions on brand and corporate reputation data. Users no longer need to be data specialists to dig into what is driving brand performance. Lou handles the analysis; they focus on the decision.
Users can now speak to Lou, ask what’s going on with their brand, drill into audience performance with Gen Z, sports fans in Mexico, or any segment that matters, and get insights on what is causing shifts in brand equity or consideration. Lou will surface what you need in time for the next meeting and save what the team worked on for next time.
Visit harrisquest.com to learn more.
About HarrisQuest
HarrisQuest is The Harris Poll’s brand intelligence platform, built by researchers for researchers and available as part of Stagwell’s The Marketing Cloud. It enables global brands to track brand and corporate reputation consistently across 24 markets, measuring equity, awareness, trust, and consideration with the rigor of 70 years of Harris Poll methodology. Lou, its native AI analyst, turns those measurements into analysis teams can generate, save, and revisit within the platform in seconds.
About The Harris Poll
The Harris Poll is one of the longest-running and most respected surveys in American history, tracking public opinion, corporate reputation, and brand health since 1956. As part of Stagwell, The Harris Poll delivers research, analytics, and measurement solutions to some of the world’s leading brands.
About The Marketing Cloud
The Marketing Cloud (formerly Stagwell Marketing Cloud) is a data-driven suite of AI-powered SaaS and service solutions built for the modern marketer. Powered by proprietary data and advanced tools spanning research, communications, creative, and media, it enables organizations to achieve measurable business outcomes by making smarter decisions, faster. The Marketing Cloud was born out of Stagwell’s (NASDAQ:STGW) award-winning network, known for delivering creative performance for ambitious brands.
About Stagwell
Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
Media Contact
Alyssa Bourne-Peters, PR Director, North America
Alyssa.Bourne-Peters@themarketingcloud.com
+1 917-592-9795
Driving go-to-market strategy for Stagwell’s SaaS portfolio to help organizations unlock faster, smarter and more effective marketing
NEW YORK CITY, NY / ACCESS Newswire / April 3, 2026 / Stagwell, the global challenger network transforming marketing through AI, today announced the appointment of Michael Twedell as the network’s inaugural Senior Vice President, Enterprise AI Solutions. This appointment reinforces Stagwell’s commitment to integrating unified solutions that serve complex enterprise needs while delivering practical tools for everyday marketers.
Reporting to Mark Penn, Stagwell Chairman and CEO, Twedell will lead enterprise go-to-market strategy for Stagwell’s AI-driven solutions, including The Machine-marketing’s first agentic operating system-and the Agentic Targeting System, built in partnership with Palantir. In this role, Twedell will drive adoption across strategic accounts by bringing together Stagwell’s SaaS portfolio and operating company capabilities into integrated, outcomes-focused solutions. He will also unify Stagwell’s enterprise agentic platforms into a clear answer to the question every marketer is asking: how to reduce costs and make every dollar work harder by enabling both teams and tools with AI.
Twedell brings over 25 years of experience in the consulting and technology industry, with a proven record in sales performance, relationship management, and enterprise transformation. Previously, he served as Senior Vice President, Growth at Bounteous, leading the development and execution of digital transformation strategies for global enterprises in Hospitality, Gaming, Media and Healthcare.
“Stagwell’s AI portfolio help enterprises harness insights, unify marketing workflows and make every campaign smarter,” said Penn. “We’re focused on building practical, differentiated solutions that move beyond fragmented AI adoption and deliver real-world impact for clients. Michael’s leadership will help scale these efforts across our global network.”
“There’s a lot of noise in the market, but what drew me to Stagwell is that its agentic solutions actually deliver on the ROI promise,” said Twedell. “They directly address marketing’s biggest challenges around value, efficiency, and growth, and I’m excited to help bring that impact to more partners.”
About Stagwell
Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
Press Contact:
Madi Wick
PR@stagwellglobal.com
NEW YORK CITY, NY / ACCESS Newswire / March 20, 2026 / Stagwell Inc. (the “Company”) announced today the grant of equity inducement awards. Effective March 17, 2026, the Company granted a total of 122,484 restricted stock units to five new employees. Each restricted stock unit represents the right to receive one share of the Company’s Class A common stock. The restricted stock units will vest in two installments, with one-third vesting on the second anniversary of the grant date and two-thirds vesting on the third anniversary of the grant date. The restricted stock units are subject to accelerated vesting upon (i) termination of employment by the Company without Cause or (ii) death or disability. The Company granted these awards as a material inducement to employment in accordance with Nasdaq Listing Rule 5635(c)(4).
For more information on Stagwell, please visit www.stagwellglobal.com
About Stagwell
Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
Contact:
Madi Wick
pr@stagwellglobal.com