52% OF VOTERS SAY ECONOMY IS BETTER TODAY THAN UNDER BIDEN, UP 5 PTS. FROM JANUARY

65% OF VOTERS AGREE WITH THE SUPREME COURT’S DECISION LIMITING EXECUTIVE POWER TO IMPOSE TARIFFS IN NON-EMERGENCIES

85% OF VOTERS SAY ONLY U.S. CITIZENS SHOULD BE ALLOWED TO VOTE WITH 71% SUPPORTING THE SAVE AMERICA ACT

THE MIDTERMS HORSERACE IS TIED, BUT REPUBLICANS HAVE A 4-PT. MESSAGING EDGE AMONG LIKELY VOTERS

76% OF AMERICANS SUPPORT FREE ENTERPRISE OVER SOCIALIST POLICIES, WITH STRONG CONSENSUS FOR PRIVATE HOMEOWNERSHIP, PROPERTY RIGHTS, AND PRIVATELY RUN GROCERY STORES

59% OF VOTERS NOW SUPPORT MADURO’S ARREST AND VENEZUELA INTERVENTION, A 5-PT. INCREASE, AND 62% SAY TRUMP ADMINISTRATION SHOULD PUSH VENEZUELA TOWARDS DEMOCRACY

NEW YORK, NY and CAMBRIDGE, MA / ACCESS Newswire / March 2, 2026 / Stagwell (NASDAQ: STGW) today released the results of the February Harvard CAPS / Harris poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX.

President Donald Trump’s approval rating is at 46%, showing slight improvements across nearly every policy area. His job approval is highest on fighting crime in America’s cities (51%), immigration (48%), and returning America to its values (48%); and lowest on responding to anti-ICE protests in Minneapolis (42%) and tariffs and trade policy (43%). This month’s poll also covered public opinion on the State of the Union, overall economy, midterms, recent Supreme Court ruling, voter ID requirements, economic ideology, and U.S. foreign policy in Latin America, the Middle East, and Ukraine. We will release a special follow-up report later this week on the conflict in Iran. Download the key results here.

“The Americans are single-mindedly focused on the economy, and this poll shows there is room for people to change their opinion as we’re seeing some improvement in the long-term trend,” said Mark Penn, Co-Director of the Harvard CAPS / Harris poll and Stagwell Chairman and CEO. “The administration has to keep working on explaining its economic policy to change the minds of voters ahead of the midterms.”

SLIGHT IMPROVEMENT IN PERCEPTIONS OF THE ECONOMY

• 51% of voters say the U.S. economy is strong today (+2 pts., Jan. 2026; +8 pts., Nov. 2025).

• 36% of voters say their personal financial situation is improving (+4 pts., Nov. 2025), particularly among Republican, male, likely midterm, 25-44 y.o., and urban voters.

• 52% of voters say the economy is better today than it was when Biden was president (+5 pts., Jan. 2026). 59% attribute today’s economy to Trump (Democrats: 75%; Republicans: 44%; Independents: 58%).

• 52% of voters say the economy is shrinking (-4). 62% think inflation is above 3 percent, including a majority across political parties (-4).

VOTERS CONTINUE TO SUPPORT MOST OF TRUMP’S POLICIES

• The majority of key Trump policies continue to see majority support. His most popular policies are lowering prescription drug prices (80% support), deporting illegal immigrants who have committed crimes (75%), eliminating fraud in government expenditures (71%), and capping credit card interest rates at 10% for one year (69%).

• Trump’s least popular policies include removing information about civil rights and climate change from public sites (32% support), Medicaid cost cuts (42%), and hiring additional ICE agents to conduct immigration raids (45%).

• Inflation and immigration continue to be the nation’s top two most important issues today, according to voters, with healthcare increasing in salience this month (+3).

• The Republican Party approval rating is at 48% (+4 pts., Jan. 2026), while the Democratic Party approval rating is at 45% (+1). Congressional approval is at 34% (+2).

FAVORABLE RESPONSE TO STATE OF THE UNION WITH NEW TRUMP POLICIES SEEING STRONG SUPPORT

• 47% of voters say they watched the State of the Union address, with 60% who watched at least some of the address having a favorable opinion of it.

• All 11 of Trump’s new policies announced in the address received majority support, with the most popular being a stock trading ban on Congressional members (72%), federal accounts for employees without retirement plans (70%), a ban preventing single-family home purchases from Wall Street firms (69%), and a most-favored-nation drug pricing deal (68%).

• 52% of voters say it was appropriate for some Democrats to boycott the address, but 57% say their booing and jeering was inappropriate.

• 33% of voters watched the Democratic rebuttal speech by Virginia governor Abigail Spanberger, with 61% who watched at least some of the speech having a favorable opinion of it.

REPUBLICANS GAIN EDGE POST-EXPOSURE TO PARTY MESSAGING IF CONGRESSIONAL ELECTIONS WERE HELD TODAY

• Voters are split 50-50 on which party they would vote for if the congressional election were held today (Republicans +4 pts., Jan. 2026).

• When given statements about party messaging, Republican messaging on responsible governance via curbed spending, closed borders, and reduced crime resonates most, with more than 2 in 5 voters, a plurality, saying the messages make them more likely to vote Republican.

• Anti-Trump messaging from Democrats is more effective than affordability messaging, with 61% of voters saying messages on stopping Trump and his tariffs are believable. However, the message only delivers a net +2 boost in likely vote choice toward Democrats.

• After exposure to each party’s messaging, 51% of voters say they are more likely to vote for a Republican for Congress than a Democrat. The Republican lead grows to 4 pts. among likely voters.

VOTERS AGREE WITH SUPREME COURT RULING AGAINST TRUMP’S TARIFFS

• 65% of voters agree with the Supreme Court’s ruling limiting Trump’s power to impose global tariffs without congressional approval, including a majority across political parties.

• 62% of voters say fentanyl/drug trafficking and large U.S. trade deficits are real issues and emergencies facing the country (Democrats: 43%; Republicans: 81%; Independents: 59%), but 42%, a plurality, say the president should not have authority to impose tariffs in non-emergency situations.

• 56% of voters oppose Trump’s new 15% global tariff after the Supreme Court ruling.

• 51% of voters oppose Trump’s tariffs imposed last year, with 54% saying the tariffs went too far.

MOST VOTERS BACK THE SAVE AMERICA ACT, BELIEVING ONLY U.S. CITIZENS SHOULD BE ALLOWED TO VOTE

• 58% of voters believe there is at least some voter fraud in U.S. elections, particularly among Republicans (77%) and Independents (58%), despite 60% saying the elections are generally secure.

• 85% of voters say only U.S. citizens should be allowed to vote, including a strong majority across political parties.

• 71% of voters support the SAVE America Act (Democrats: 50%; Republicans: 91%; Independents: 69%), with 54% prioritizing stopping voter fraud over access concerns for eligible citizens.

• The majority of voters support specific requirements of the Act, including proof of citizenship (75%), voter ID (81%), states removing non-citizens from voter rolls (80%), and states sharing redacted voting rolls with the Department of Homeland Security (61%).

• 73% of voters say we should have a national law requiring all ballots to be counted within 24 hours of Election Day.

• 68% of voters support early voting, including a majority across political parties.

AMERICANS ARE OVERWHLEMINGLY PRO-FREE ENTERPRISE

• 76% of voters say America should be run as a free enterprise country, including a strong majority across political parties, and 78% believe they have a better life under such a system.

• 59% say capitalism is a better economic system than socialism (Democrats: 46%; Republicans: 74%; Independents: 57%).

• 91% of voters support private homeownership, private property rights, and freedom of opinion. 84% believe grocery stores should be privately run.

• 65% of voters believe the people own their own houses, not the state, under socialism, including a majority across political parties.

• 52% of voters say teachers’ unions are heavily involved in politics, with most viewing them as in the political center (41%) or left-leaning (37%). 60% say they should not be involved in political issues (Democrats: 50%; Republicans: 63%; Independents: 66%).

MAJORITY SUPPORT FOR TRUMP’S GAZA DEAL

• 73% of voters support Trump’s deal to secure the safe return of Israeli hostages and end hostilities in Gaza (+6), including a majority across political parties and age groups.

• 71% of voters continue to support Israel over Hamas in the conflict.

MORE VOTERS SUPPORT MADURO’S ARREST VERSUS LAST MONTH, WANT MORE AGGRESSIVE U.S. STANCE AGAINST DICTATORS AND DRUG CARTELS

• 59% of voters support the arrest of Nicolás Maduro (+5), with 58% saying his removal was in the national interest of the U.S. (+7; Democrats: 41%; Republicans: 79%; Independents: 52%).

• 54% of voters say the U.S. should try to fix the Venezuelan oil industry (-3), though 51% say the U.S. is not entitled to proceeds.

• 62% of voters believe pushing Venezuela towards a democratic transition should be a key priority for the Trump administration, including a majority across political parties.

• 67% of voters say the U.S. should take a more aggressive stand in our hemisphere against leaders propped up by drug cartels, and 62% support a U.S. maximum pressure campaign on the government of Mexico to fight drug cartels.

• 66% of voters think the U.S. should take a more aggressive stance against dictators propped up by Russia and China (+5).

MAJORITY OF VOTERS WANT THE U.S. TO CONTINUE SUPPORTING UKRAINE

• 66% of voters say Trump should continue to provide weapons to Ukraine and impose further economic sanctions on Russia, including a majority across political parties.

• 63% of voters say Ukraine should receive direct security guarantees from the U.S. if it makes concessions to end the war.

• 51% of voters support Trump’s handling of the Ukraine-Russia conflict so far.

The February Harvard CAPS / Harris poll survey was conducted online within the United States on February 25-26, 2026, among 1,999 registered voters by The Harris Poll and HarrisX. Follow the Harvard CAPS / Harris poll podcast at https://www.markpennpolls.com/ or on iHeart Radio, Apple Podcasts, Spotify, and other podcast platforms.

About The Harris Poll & HarrisX

The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations, and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.

HarrisX is a technology-driven market research and data analytics company that conducts multi-method research in the U.S. and over 40 countries around the world on behalf of Fortune 100 companies, public policy institutions, global leaders, NGOs and philanthropic organizations. HarrisX was the most accurate pollster of the 2020 U.S. presidential election.

About the Harvard Center for American Political Studies
The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of U.S. politics. Governed by a group of political scientists, sociologists, historians, and economists within the Faculty of Arts and Sciences at Harvard University, CAPS drives discussion, research, public outreach, and pedagogy about all aspects of U.S. politics. CAPS encourages cutting-edge research using a variety of methodologies, including historical analysis, social surveys, and formal mathematical modeling, and it often cooperates with other Harvard centers to support research training and encourage cross-national research about the United States in comparative and global contexts. More information at https://caps.gov.harvard.edu/.

Contact:
Carrie Hsu
pr@stagwellglobal.com

New media solution enables brands to win discoverability, visibility, positive sentiment, and outcomes across major AI systems

NEW YORK, NY AND LONDON, UK / ACCESS Newswire / March 2, 2026 / Stagwell (NASDAQ:STGW), the global challenger network transforming marketing through AI, today announced the global launch of Stagwell Search+, the industry’s first agentic platform for AI Search experiences. Built by Assembly, Stagwell’s global omnichannel media agency, in partnership with Emberos, the operating system for AI visibility, Stagwell Search+ is a category-defining solution to master the transition from traditional search engines to AI search experiences.

As Large Language Models (LLMs) increasingly mediate how people discover, compare, and choose, Stagwell Search+ helps brands optimize not just for clicks and traffic, but for a new era of search where AI guides decisions and the goal is to be chosen. The solution combines an agentic platform with a differentiated framework that improves a brand’s discoverability, visibility, sentiment, and outcomes in AI Search. Unlike existing industry solutions that treat this as an SEO adjustment, Stagwell Search+ is the first built on the understanding that this is a paid, owned, earned and shared media challenge that demands a system, not simply another stack of isolated channel tactics. Stagwell Search+ unifies four core capabilities for brand performance in AI Search:

• Through continuous measurement and experimentation, Search+ compounds learning and strengthens brand performance over time.

Assembly clients are already adopting Stagwell Search+’s early model and have proven impact in early deployments, including:

• +27% average incremental lift from Search+ system-based activation.

“Stagwell Search+ solves the ‘data-to-execution’ gap that plagues existing tools and delivers best-in-class solutions for clients by enabling them to act on AI search insights in real time with clear results. Building on the launch of The Machine, marketing’s first agentic operating system, this latest development for the media sector continues Stagwell’s momentum as an AI winner,” said Mark Penn, Chairman and CEO of Stagwell.

“The front door of the Internet has changed. LLMs are now how people discover products and make buying decisions. Stagwell gets that-and we’re excited to partner with them to bring Emberos’ AI agents and AI Brand Orchestration infrastructure to their clients so they can win where it matters most,” said Justin Inman, Founder & CEO at Emberos.

This solution comes after a strong year of momentum for Stagwell in AI following the launches of NewVoices.ai, The Machine and Agent Cloud. Assembly also continues to win industry recognition as a global leader in AI-powered performance, including being named Microsoft Advertising Partner of the Year and widely recognized by Google for its AI-first search leadership.

For more information, visit: https://stagwellsearchplus.assemblyglobal.com/

About Stagwell

Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

About Assembly

Assembly is a global omnichannel agency built for brands that want a more modern approach to building brands that perform. Backed by the Stagwell network, we are a literal assembly of data, talent, and technology built to unlock smarter, faster, and better-performing outcomes from the bottom up -not the top down. Curious, collaborative, and driven by change, we are an agency of builders who believe the better the experience, the better the performance. We don’t see brand and performance as an either/or. For us, it’s always both. The +\ symbol in our logo, known as the ORAD, represents this mindset. It’s a mark of how we think, how we build, and how we deliver results across the full funnel. Assembly’s foundation is built on three core elements: our purpose-built STAGE Experience Engine, the strategic product it powers-Brand Performance Planning (BPP) – and an organizational design built for speed, depth, and the demands of modern marketing. Together, they enable us to build better brand experiences that reimagine how brands connect, engage, and grow across data, tech, media, creative and commerce. With over 3,000 experts in 44 offices worldwide, Assembly delivers full-funnel solutions that help the world’s most ambitious brands perform. Learn more at assemblyglobal.com.

About Emberos

Emberos is the operating system for AI visibility. The platform enables studios, enterprises, and consumer brands to see how they appear inside major AI systems, monitor visibility shifts in real time, predict demand, and quantify impact across multiple industries. Learn more at https://www.emberos.ai/

Contact
Quinn Werner
PR@stagwellglobal.com

New specialized AI agents from Limbik and Glystn, enhanced model support, and platform improvements accelerate adoption

NEW YORK CITY, NEW YORK / ACCESS Newswire / February 27, 2026 / The Marketing Cloud, a Stagwell company (NASDAQ:STGW), today announced significant expansions to Agent Cloud, its secure AI-driven, unified platform that simplifies access to the world’s leading AI tools and purpose-built marketing assistants. Since its October 2025 launch, Agent Cloud has expanded AI integrations and enterprise controls while driving real impact, growing monthly agent interactions by 30% to more than 25,000 per month, supporting 500+ custom built agents, and increasing daily engagement time by 25%.

Building on Agent Cloud’s debut with leading AI partners including OpenAI’s ChatGPT, Anthropic’s Claude, Google’s Gemini and creative models NanoBanana and Veo, as well as xAI’s Grok, the latest updates address critical enterprise needs while expanding Agent Cloud’s specialized capabilities through strategic partnerships with leading AI companies Glystn, Limbik, Parallel, and Walt AI, alongside major platform enhancements that improve user experience and administrative control.

Agent Cloud now features newly launched AI integrations designed for advanced marketing intelligence:

• Glystn Social Intelligence – Converts scattered social media signals into clear, actionable insights by analyzing real conversations from TikTok and Instagram, uncovering emerging cultural and consumer trends through semantic searches and identifying the specific creators driving trend spaces

• Glystn Creator Discovery – Enables comprehensive creator search and analysis across TikTok and Instagram through conversational queries, analyzing content, engagement patterns, and authenticity while vetting creators for brand safety considerations and competitor partnerships

• Limbik Resonance Agent – Leverages six years of behavioral data across 6,600+ audience segments in 60+ countries to predict message resonance in real-time, often delivering insights within 10 seconds

• Parallel AI Deep Research Integration – Transforms complex research queries into comprehensive, analyst-grade intelligence reports through automated web exploration and multi-step synthesis with inline citations and confidence metrics, delivering actionable insights on competitors and industry trends within minutes

• Walt AI Database Intelligence Integration – Unlocks client data and marketing databases for instant insights through natural language queries powered by ReasonBase™ semantic layer technology, enabling questions like, “Which campaigns drove the highest ROI last quarter?” with accurate answers and deterministic SQL generation across platforms like Snowflake and BigQuery

Other platform improvements include comprehensive budget management with organization-level caps and role-based spending controls, alongside significant user experience enhancements including universal model switching that allows seamless transitions between Claude, OpenAI, Gemini, and Grok while preserving conversation context, plus universal file support for documents across all models.

“These advancements represent our commitment to continuous innovation based on real user needs,” said Elspeth Rollert, CEO at The Marketing Cloud. “Since launch, we’ve seen tremendous user adoption across the marketing spectrum, especially from agencies who need both specialized AI capabilities and enterprise-grade controls. Agent Cloud continues to be the platform that combines leading AI models with the security and flexibility that modern marketers require to drive outcomes.”

“Agent Cloud has been pivotal in advancing our AI transformation,” said Brent Diggins, Managing Director of Performance+Intelligence at Allison Worldwide. “Its flexible, enterprise-grade platform with robust governance and ethical safeguards has enabled us to accelerate workflows, boost productivity, and meet the evolving needs of our teams and clients worldwide. The ability to build and deploy custom AI assistants makes Agent Cloud a true differentiator.”

Agent Cloud enhancements are available immediately to existing users, with new specialized agents accessible through the platform’s unified interface. To learn more and request a demo, visit www.themarketingcloud.com.

About The Marketing Cloud
The Marketing Cloud (formerly Stagwell Marketing Cloud) is a data-driven suite of AI-powered SaaS and service solutions built for the modern marketer. Powered by proprietary data and advanced tools spanning research, communications, creative, and media, it enables organizations to achieve measurable business outcomes by making smarter decisions, faster. The Marketing Cloud was born out of Stagwell’s (NASDAQ:STGW) award-winning network, known for delivering creative performance for ambitious brands.

About Stagwell
Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

Media Contact:
Alyssa Bourne-Peters
PR Director, North America
Alyssa.Bourne-Peters@themarketingcloud.com
+1 917-592-9795

Stagwell, Axel Springer, Teads and The Trade Desk partner on German News Advertising Study, drawing insights from over 11,000 respondents

Study finds the proportion of ‘news junkies’ in Germany is highest of all the surveyed markets

BERLIN, GERMANY / ACCESS Newswire / February 18, 2026 / Stagwell, the global challenger network transforming marketing through AI, released the latest installment of its News Advertising Study in partnership with Axel Springer, Teads and The Trade Desk.

The survey, fielded among 11,282 adults in Germany, builds on Stagwell’s prior News Advertising studies conducted in Asia Pacific, Canada, the U.S. and UK. This regional study further reinforces it is safe for brands to advertise adjacent to quality news content agnostic of the topic.

“The Future of News research for the German market illustrates how important it is for brands to advertise in quality news publications. Germany has a 10-percentage point higher share of news enthusiasts than other markets, and it is a missed opportunity for brands not to invest in that high value audience due to misunderstood brand safety concerns,” said James Townsend, CEO of Stagwell EMEA.

Key Findings Include:

• 81% of German adults are active news readers.

• 35% of German adults are ‘news junkies,’ checking the news an average of 7.2 times per day and reading an average of 10.3 news articles per day (vs. 25% in the UK and USA, where news junkies check news 4.4 times per day and read an average of 6.2 news articles per day).

• The proportion of ‘exclusive news junkies’ in Germany (18%) is by far the highest of all the surveyed markets including Asia Pacific (9%), Canada (11%), the U.S. (11%) and UK (10%).

• German adults are more likely to follow news closely (35%) than they are sports (25%) and entertainment (15%).

• Among German consumers, average purchase intent is virtually identical regardless of context: 66% next to political or crime coverage versus 67% next to sports and entertainment. The difference is there is no penalty for advertising alongside hard news.

• There are no brand safety issues among key demographic groups for advertisers, including Gen Z, Millennials, high earners and university-educated Germans.

“Brands that avoid news aren’t protecting themselves. They’re making themselves invisible. 81% of Germans actively and regularly consume news, and more than one third do so very intensively,” said Christoph Eck-Schmidt, CCO & CMO of Axel Springer.

The findings were released at the annual Media Leaders event in Berlin, hosted by W&V and Axel Springer. Leaders from Axel Springer, The Trade Desk, Teads, Deutsche Telekom AG and Stagwell’s media and data intelligence platform, UNICEPTA discussed the importance of advertising in news in front of 50 of the regions’ industry leading CEOs and CMOs.

“When brands step away from news, they unintentionally fuel a vicious cycle that weakens journalism and public trust,” said Stephanie Himoff, Chief Commercial Supply Officer, Teads. “The Stagwell research findings show the opposite is also true: advertising alongside quality news supports independent reporting, reaches highly engaged audiences, and delivers strong brand outcomes.”

“As the digital advertising landscape evolves, the evidence is undeniable: where a brand appears is just as crucial to campaign success as precise targeting. Stagwell’s Future of News study, supported by The Trade Desk, shows clearly that advertising in premium news environments is both brand-safe and highly effective across every topic, from politics to entertainment and business,” said Jan Vorndamm, Senior Director of Inventory Partnerships, The Trade Desk. “By shifting investment toward quality journalism, brands can drive business results while contributing to a healthy and sustainable media ecosystem.”

To learn more about the Future of News and explore the research, visit: https://www.stagwellglobal.com/future-of-news/ and reach out to futureofnews@stagwellglobal.com with any questions.

About Stagwell
Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

PR Contact:
Madi Wick
PR@stagwellglobal.com

New Powerhouse Collective Established to Help National Brands Win Between the Coasts

DETROIT, MICHIGAN / ACCESS Newswire / January 29, 2026 / Today, leading Stagwell (STGW) agencies Doner and Colle McVoy joined forces to form DonerColle Partners, created to serve the brands that move America.

As the Midwest emerges as the demographic and cultural center of today’s consumer landscape, DonerColle Partners is strategically positioned to help brands connect where it matters most. Unifying operations across more than 500 employees in Detroit, Minneapolis and Chicago, the partnership is built on a foundation of modern creativity and is grounded in a genuine understanding of the people and places that drive American business. Geographically and fundamentally, DonerColle Partners is poised to more effectively and authentically relate to and embrace the sensibilities of everyday Americans who are often overlooked or disregarded by coastal agencies.

“These agencies have a proven ability to combine mainstream marketing with modern techniques and strong client relationships that drive real results,” Stagwell chairman and CEO Mark Penn said. “Together, we’re creating a combined offering that honors that legacy while embracing the future, leveraging AI, modern marketing and an informed perspective of the communities and consumers that shape America.”

Doner and Colle McVoy will maintain their unique identities and client relationships under DonerColle Partners. Structured as a strategic alliance rather than a merger, the arrangement preserves the specialized expertise and culture that have made each successful while enabling deeper collaboration, broadened creative capabilities, scaled media offerings and state-of-the-art production studios. The enhanced offering will be led by Jessica Henrichs as CEO and David DeMuth as executive chairman.

Partnership aligns premier creator platform with leading AI marketing network to give brands access to the world’s most influential Creators, premium storytelling, and fandom at global scale

NEW YORK, NY and LOS ANGELES, CA / ACCESS Newswire / January 22, 2026 / Spotter, the leading creator platform powering the next generation of entertainment, and Stagwell (NASDAQ:STGW), the global challenger network transforming marketing through AI, today announced a strategic partnership to bring premium creator-led media into the core of modern marketing.

The partnership connects Spotter’s curated network of top long-form Creators with Stagwell’s global marketing network, enabling brands to move beyond one-off influencer activations and into sustained, high-impact creator-led programming.

Spotter contributes a premium creator content solutions and media network built on long-term partnerships with the world’s most influential Creators. Its proprietary licensing, analytics, and distribution infrastructure allows brands and agencies to engage creator-led media with the rigor, transparency, and scalability of modern television, while preserving the authenticity and cultural relevance that drive fandom.

Stagwell brings a global network of 70+ entrepreneurial agencies, deep brand-building expertise, and AI-powered marketing capabilities that integrate strategy, creative, media, and technology. This partnership enables Stagwell clients to activate creators earlier in the ideation process and connect creativity with measurable performance at scale.

“As Creators build the next generation of entertainment studios, brands need a credible, scalable way to work with creators as long-term partners,” said Aaron DeBevoise, Founder and CEO of Spotter. “Spotter brings that infrastructure to Stagwell, with a high-touch model built to solve brand challenges through access to top Creators backed by proprietary insights, brand-safe execution, and measurable results.”

“This partnership strengthens our cutting-edge AI solutions for influencer marketing,” said Mark Penn, Chairman and CEO of Stagwell. “By embedding creator-led media directly into our team’s workflows and RFPs, we’re empowering our agencies to deliver more authentic and effective solutions for clients.”

The two companies are already finding ways to activate alongside one another, including Stagwell joining Spotter’s annual Creator Summit in Montana earlier this month, bringing together 30 of the world’s top Creators for collaboration, ideation, and long-term brand planning.

About Spotter
Spotter is the leading platform powering the next generation of entertainment by connecting brands to the world’s most engaged Creator-led media and the most passionate fan communities at scale. Founded in 2019, the company provides creators with flexible capital and high-impact advertising solutions that help them produce and scale hit programming. Through deep, long-term partnerships, Spotter licenses content, unlocks predictable revenue for creators, and delivers premium storytelling opportunities for brands across culture.

Spotter Ads connects brands to premium creator-led media through proprietary performance data and audience insights. Generating more than 88 billion monthly watch-time minutes, with 71% on CTV, Spotter offers advertisers a transparent, brand-safe, and scalable alternative to traditional TV, powered by the most influential creators in the world.

About Stagwell
Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.   

Contacts:

PR@stagwellglobal.com

Press@spotter.LA

NEW YORK CITY, NEW YORK / ACCESS Newswire / January 20, 2026 / Stagwell, the global challenger network transforming marketing through AI, today announced the launch of Quarter Creek Ventures, a new incubator fund designed to fund and scale bold product and business ideas across adtech, AI implementation, and AI-enabled marketing services. Quarter Creek Ventures will provide capital, expertise, and market access to help innovators turn ambitious concepts into viable businesses.

• A founder-friendly ownership structure in which founders retain a majority stake while Stagwell actively supports scaling the business through access to its enterprise clients, capital, and infrastructure

• Hands-on mentorship from Stagwell’s senior leaders

Contact
Kara Gelber
PR@stagwellglobal.com