Originally Released On
Contact:
Amy Guenel
VP Product Marketing, The Marketing Cloud
amy.guenel@themarketingcloud.com
One login. Every major AI model. Fully customizable assistants for modern marketing teams.
NEW YORK, Oct. 21, 2025 /PRNewswire/ — Today, The Marketing Cloud, a part of the Stagwell (NASDAQ: STGW) network, announced the public launch of Agent Cloud—a secure, unified platform that simplifies access to the world’s leading AI tools and purpose-built marketing assistants. Designed for security, flexibility, and ease of use, Agent Cloud gives brands and agencies instant access to top multimodal LLMs and image/video tools (from GPT-5 to Gemini 2.5 Pro and Veo3) without the hassle of juggling multiple subscriptions.
As AI adoption accelerates across the marketing industry, marketing organizations struggle to balance innovation with governance and scale. Agent Cloud solves this challenge by offering a single, secure entry point to the leading AI models, eliminating the need for fragmented “bring-your-own-AI” approaches and ensuring compliance with client data requirements.
Agent Cloud empowers marketers to safely and efficiently build, deploy, and manage AI-powered workflows across creative, media, comms, and market research teams. It also enables the creation of custom AI assistants that can be shared across an organization, setting the groundwork for fully agentic workflows in the near future, where AI collaborates seamlessly with people.
Key benefits of Agent Cloud include:
- Work securely, innovate confidently: Security is essential, especially when proprietary client data is at stake. None of your organization’s data within Agent Cloud is used to train any LLMs.
- Stay at the forefront of AI innovation: Agent Cloud provides entry to GPT-5, Claude Sonnet 4, Grok 4, and Gemini 2.5 Pro, as well as image and video tools like Imagen and Veo3, with more integrations on the way.
- Empower teams with custom assistants: An intuitive interface allows users to build their own custom AI assistants powered by their LLM of choice, which can then be shared across an organization.
- Simplify billing, amplify savings: Finance no longer needs to process dozens of subscriptions for individual products. And after an annual base fee, your team only pays for the AI tools you’re actually using.
“Agent Cloud unlocks the full range of what AI tools can do for modern marketers,” says Elspeth Rollert, CEO of The Marketing Cloud. “It removes the guesswork and lets your team dive right into the applications and use cases that drive impact. Heading into 2026, it also gives organizations the foundation they need to compete in a world of increasingly more agentic AI.”
Early users of the beta version of Agent Cloud are effusive about the benefits, including how the product drives AI adoption across organizations that are still feeling tentative about this powerful tech.
“The Marketing Cloud has knocked it out of the park with Agent Cloud,” says Jim Stiefelmaier, Innovation Strategy Director at Yamamoto. “Having instant access to all the latest AI models, from GPT-5 to Gemini 2.5 Pro, in one secure, centralized platform has been a game-changer. The ability to seamlessly switch between models has boosted our team’s productivity, facilitated AI adoption, and helped streamline our workflows. I’m excited to see how The Marketing Cloud continues to innovate and evolve this valuable ecosystem.”
“Our agency would not be able to scale our adoption of AI at the rate we need to without a product like Agent Cloud,” says Michael Lamp, Chief Digital & Social Officer of Hunter. “It’s giving us the confidence to speed up our internal AI roadmaps and bring world-class research and media tools to the fingertips of our staff members around the world. It’s the definition of working smarter with technology.”
Agent Cloud is now available to marketers worldwide. The Marketing Cloud team is at ANA Masters of Marketing in Orlando from October 21–24 to coincide with the launch.
To celebrate the debut of this powerful new marketing tech, The Marketing Cloud also published a limited-edition booklet: The Robots Are Coming: A Guide for the Future of AI and Martech. It includes insights from leaders across the brand, as well as 2026 agentic AI predictions from The Marketing Cloud CEO Elspeth Rollert and CTO Mansoor Basha, Stagwell CEO and Chairman Mark Penn, Stagwell Chief AI Officer John Kahan, Code and Theory CEO Dan Gardner, and others.
To learn more about Agent Cloud or request a demo, visit www.themarketingcloud.com.
About The Marketing Cloud
The Marketing Cloud (formerly Stagwell Marketing Cloud) is a suite of AI-powered solutions built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) award-winning network that delivers scaled creative performance for the world’s most ambitious brands, The Marketing Cloud empowers brands to drive measurable business impact through intuitive data-enriched solutions. By combining data, creativity, and technology, it unites tools for market research, communications, creative, and media to empower marketers to make smarter decisions, fast.
Get your head in the cloud at www.themarketingcloud.com.
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
Contact
Amy Guenel
VP Product Marketing, The Marketing Cloud
amy.guenel@themarketingcloud.com
Originally Released On
Contact:
Alyssa Bourne-Peters
PRophet, US
Alyssa.Bourne-Peters@prprophet.ai
+1 917 592 9795
Sarah Schulze
PRophet, EMEA
Sarah.Schulze@prprophet.ai
+49 16090815945
Sardella Will Take on Dual Roles at PRophet and Allison Worldwide to Lead AI Product Development, Global Client Expansion and Strategic Partnerships
NEW YORK, Sept. 16, 2025 /PRNewswire/ — PRophet, a comms tech suite of essential, award-winning AI-powered software and services for modern communicators, announced today the appointment of Tony Sardella as its global CEO. As part of The Marketing Cloud (formerly Stagwell Marketing Cloud), PRophet connects to a broader suite of AI-driven marketing and communications solutions and supporting its mission to empower communicators with actionable insights, analytics, and predictive tools for a data- and AI-fueled industry.
Sardella will spearhead PRophet’s continued expansion and innovation as the platform enters its next phase of accelerated growth while continuing his role at Stagwell’s Allison Worldwide as Head of Predictive Analytics.
PRophet’s comprehensive suite includes three AI-powered solutions designed to maximize performance for marketing and communications professionals. PRophet Media Intelligence delivers global media monitoring and actionable insights, PRophet Earn uses generative and predictive AI to identify and engage relevant journalists and influencers, and PRophet Influence optimizes influencer discovery, analytics, and campaign tracking through agentic AI.
PRophet has achieved remarkable scale and market penetration since its 2020 launch, growing to become the third-largest communications technology suite globally. In June, PRophet completed the successful integration of media monitoring and analytics provider UNICEPTA (now PRophet Media Intelligence) and influencer management agency and technology platform LEADERS and InfluencerMarketing.AI (now PRophet Influence), further strengthening its market-leading position and expanding its capabilities to serve enterprise clients at unprecedented scale.
“PRophet’s growth has been remarkable, and its foundation remains formidable,” said The Marketing Cloud CEO Elspeth Rollert. “We’ve built something truly revolutionary, a platform that doesn’t just keep pace with industry evolution but actively drives it. Tony’s appointment represents our commitment to not just maintaining this leadership position but accelerating our growth trajectory by bringing advanced technology to the market.”
Sardella brings a unique combination of deep technical expertise and proven communications leadership that positions PRophet for its most ambitious growth phase yet. With more than 30 years of experience leading data-science and predictive analytics organizations, he has built innovative AI/ML systems that turn real-world signals into executive decisions for global Fortune and FTSE corporations. Prior to joining the Stagwell network, he founded and successfully scaled predictive analytics firm evolve24, demonstrating his ability to build and grow technology-driven solutions in the communications space. His decades of senior communications leadership experience with global enterprises including Monsanto provides the strategic acumen necessary to guide PRophet’s expansion into new markets and service offerings.
“I’m incredibly honored to lead both PRophet and Allison Worldwide’s predictive analytics during what I believe will be the most transformative period yet,” said Sardella. “The PRophet team has built extraordinary success and growth that truly revolutionized our industry. My focus is on accelerating that momentum with a foundation that is rock-solid, technology is best-in-class, insights that are actionable and a commitment to client success for the enormous market opportunity ahead.”
For more information, visit www.prprophet.ai.
About PRophet
PRophet is a suite of AI-powered SaaS software and services designed to empower and support the next generation of human-led, AI-fed “communications engineers” working in the PR, social and influencer marketing community.
PRophet Media Intelligence (F/K/A UNICEPTA) is the largest provider of global media, market intelligence and social listening tools, delivering unmatched insights and analysis to communicators worldwide.
PRophet Earn harnesses predictive, cognitive and generative AI to help users discover, target and engage with high-authority journalists and leading influencers. This media relations solution creates and tests “mediable” PR content to predict journalist interest and sentiment.
PRophet Influence, powered by influencermarketing.ai, combines influencer discovery, analytics, brand safety and tracking technologies to inform and manage influencer campaigns with precision and performance in mind.
PRophet was awarded PRovoke Media’s Innovation SABRE in 2023-2025, a 2024 Webby Award, and was included in PR News’ 2024 Tech Hotlist. PRophet is headquartered in New York City with offices in Washington DC, London, Cologne, Berlin, Zurich, São Paulo and Shanghai and is part of The Marketing Cloud (TMC), a suite of data-driven SaaS solutions built for the modern marketer. Visit prprophet.ai to learn more.
Media Contacts:
Alyssa Bourne-Peters
PRophet, US
Alyssa.Bourne-Peters@prprophet.ai
+1 917 592 9795
Sarah Schulze
PRophet, EMEA
Sarah.Schulze@prprophet.ai
+49 16090815945
NEW YORK, Sept. 4, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, announced the appointment of Slavi Samardzija as Chief Data and Platforms Officer at Stagwell, effective today. In this newly created role, Samardzija will lead the development and execution of a forward-looking data and platform strategy as Stagwell implements its ID Graph and The Machine.
Samardzija brings over 25 years of experience in data and technology, with deep knowledge in building fast-growing platform and service companies that help Fortune 500 businesses use data to improve their marketing, both for consumers (B2C) and other businesses (B2B).
“Samardzija’s leadership will be a driving force behind our holistic data and platform strategy, reinforcing our commitment to champion digital transformation and deliver innovative results for our clients,” commented Stagwell Chairman and CEO Mark Penn. “Samardzija will play a vital role across all of our product lines with a key focus on advancing our new AI-powered orchestration operating system The Machine.”
With numerous executive roles across his 15 years at WPP and more than 10 years at Omnicom, most recently serving as Global CEO at Omnicom Media Group Company’s Annalect, Samardzija has a proven track record of building teams and solutions that utilize data, machine learning, and AI to deliver improved business results for advertisers.
Samardzija remarked on his new role: “I’m excited to join a company that has made digital transformation, proprietary data, and AI core to its strategy from its inception. I look forward to accelerating Stagwell’s growth and its data and platform strategy.”
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
Contact
Stagwell
PR@stagwellglobal.com
Originally Released On
Contact:
Alyssa Bourne-Peters
PRophet, US
Alyssa.Bourne-Peters@prprophet.ai
+1 917 592 9795
Sarah Schulze
PRophet, EMEA
Sarah.Schulze@prprophet.ai
+49 16090815945
UNICEPTA’s Media Intelligence Capabilities Now Operate as ‘PRophet Media Intelligence’ Within the Comprehensive PRophet Comms Tech Suite
NEW YORK and COLOGNE, Germany, June 12, 2025 /PRNewswire/ — PRophet, a comms tech suite of essential, award-winning AI-powered software and services for modern communicators, today announced it has fully integrated UNICEPTA into the PRophet comms tech suite, following its acquisition of UNICEPTA in December 2024. UNICEPTA’s offerings will now operate under the PRophet brand family as “PRophet Media Intelligence,” joining a unified brand and enhanced suite of AI-powered software and services, positioning PRophet now as the third largest comms tech suite in the world.
The full PRophet Suite now houses three AI-powered SaaS and human-powered analytics solutions that empower PR and social media professionals to maximize their performance and productivity.
- PRophet Media Intelligence (F/K/A UNICEPTA): Offers comprehensive global media monitoring, market intelligence, and social listening tools, delivering unmatched insights and analysis to communicators worldwide.
- PRophet Earn: Deploys predictive, cognitive, and generative AI to help discover, target, and engage with the most relevant and interested high-authority journalists. and leading influencers.
- PRophet Influence: Powered by influencermarketing.ai, uses agentic-AI to power influencer discovery, analytics, brand safety, and tracking to inform and manage influencer marketing campaigns.
“Fully integrating UNICEPTA into PRophet allows us to provide clients with the technology, expertise and data they need to grow, protect and lead their enterprise communications,” said Aaron Kwittken, Founder and Global CEO of PRophet. “Not only does this rebrand mark a major milestone for client offerings and services but also realizes our global vision of ushering in and empowering a new generation of communications engineers with the unified tools they need in today’s complex media landscape.”
This integration will also bring new roles to UNICEPTA’s co-CEO’s, Sebastian Rohwer and Alexander Peinemann. Sebastian will become Chief Client Services Officer and Managing Director, Central Europe of PRophet and Alexander will become Chief Operating Officer and Chief Transformation Officer of PRophet.
As part of this integration and brand migration, PRophet launched a new website and refreshed visual identity, reflecting the brand’s evolution and commitment to innovation in the communications technology space.
With this integration and rebranding, PRophet enters a new phase of growth—firmly uniting global talent and markets, rapidly accelerating our mission to redefine what’s possible and deliver what’s next in modern communications.
For more information, visit www.prprophet.ai.
About PRophet
PRophet is a suite of AI-powered SaaS software and services designed to empower and support the next generation of human-led, AI-fed “communications engineers” working in the PR, social and influencer marketing community.
PRophet Media Intelligence (F/K/A UNICEPTA) is the largest provider of global media, market intelligence and social listening tools, delivering unmatched insights and analysis to communicators worldwide.
PRophet Earn harnesses predictive, cognitive and generative AI to help users discover, target and engage with high-authority journalists and leading influencers. This media relations solution creates and tests “mediable” PR content to predict journalist interest and sentiment.
PRophet Influence, powered by influencermarketing.ai, combines influencer discovery, analytics, brand safety and tracking technologies to inform and manage influencer campaigns with precision and performance in mind.
PRophet was awarded PRovoke Media’s Innovation SABRE in 2023-2025, a 2024 Webby Award, and was included in PR News’ 2024 Tech Hotlist. PRophet is headquartered in New York City with offices in Washington DC, London, Cologne, Berlin, Zurich, São Paulo and Shanghai and is part of The Marketing Cloud (TMC), a suite of data-driven SaaS solutions built for the modern marketer. Visit prprophet.ai to learn more.
Media Contacts:
Alyssa Bourne-Peters
PRophet, US
Alyssa.Bourne-Peters@prprophet.ai
+1 917 592 9795
Sarah Schulze
PRophet, EMEA
Sarah.Schulze@prprophet.ai
+49 16090815945
Logo – https://mma.prnewswire.com/media/2693566/PRophet_Logo.jpg
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Contact:
Amy Guenel
VP Product Marketing, The Marketing Cloud
Amy.guenel@stagwellglobal.com
The Marketing Cloud, formerly known as Stagwell Marketing Cloud, launches its next chapter with a new name
New platform delivers seamless access to AI-powered solutions in a single dashboard
NEW YORK, June 11, 2025 /PRNewswire/ — Today, The Marketing Cloud (formerly known as Stagwell Marketing Cloud) announced the launch of its new platform. This dynamic, centralized experience makes it easy for marketers to discover AI-powered products across market research, communications, creative, and media—boosting collaboration and driving results with the latest tech.
Designed to cut through the complexity of today’s fragmented martech ecosystem, The Marketing Cloud Platform helps marketers focus on impact—not tool management.
The Marketing Cloud includes products like QuestBrand and QuestDIY from The Harris Poll, the PRophet suite of tools for comms professionals, The People Platform, CUE, and SmartAssets—all supported by an underlying ID Graph that enables streamlined data connectivity. The new name reflects the company’s evolution toward greater simplicity, integration, and AI-driven performance.
Key benefits of The Marketing Cloud Platform include:
- AI-powered solutions: Explore a curated marketplace of products designed to meet diverse marketing needs.
- Supercharged team collaboration: Centralized workspaces and flexible data-sharing tools help teams work faster and smarter.
- Seamless integrations: Combine solutions seamlessly to amplify performance and results.
- Unified, hassle-free workflows: Save time with single sign-on and streamlined account management across products.
- The power of proprietary data: Stagwell’s wealth of attitudinal and behavioral data provides a foundational, competitive edge for all of our products.
“Our vision for the Platform is to harness the full power of our data—the oxygen that fuels AI—making it accessible and actionable for every marketer. By integrating AI into every facet of the Platform, we aim to streamline repetitive tasks, scale high-performance content creation, and ultimately build a 24/7 marketing experience with AI agents that empower marketers to achieve more, wherever they are,” said Elspeth Rollert, CEO of The Marketing Cloud.
“Data is the backbone of the Platform—it’s not just vast, it’s uniquely actionable,” added Mansoor Basha, The Marketing Cloud’s CTO. “This foundation gives our AI models context and clarity. By infusing our tools with integrated attitudinal and behavioral insights proprietary to the Stagwell network, we enable marketers to make decisions grounded in how real people think, feel, and act.”
Early adopters of The Marketing Cloud Platform have found significant improvements in efficiency, cost savings, and marketing performance—demonstrating the platform’s potential to transform how teams work.
“By utilizing Propellers and SET through The Marketing Cloud Platform, we’ve reduced our expenses on external creative agencies by 70%, enabling us to eliminate agency fees and high production costs,” shared Julie Marchant-Houle, CEO of ESTYLE. “As a result, we have become more efficient, reallocating more funds into working dollars and providing us with a wealth of content that we wouldn’t have otherwise.”
The Marketing Cloud Platform is now available to marketers worldwide. To learn more or request a demo, visit www.themarketingcloud.com.
About The Marketing Cloud
The Marketing Cloud (formerly Stagwell Marketing Cloud) is a suite of AI-powered solutions built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) award-winning network that delivers scaled creative performance for the world’s most ambitious brands, The Marketing Cloud empowers brands to drive measurable business impact through intuitive solutions enriched with unique, actionable data.
The Marketing Cloud’s solutions harness advanced technology—generative and predictive AI, machine learning, augmented reality, and more—to revolutionize market research, communications, creative, and media strategies for global brands. Get your head in the cloud at www.themarketingcloud.com.
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
Contact
Amy Guenel
VP Product Marketing, The Marketing Cloud
Amy.guenel@stagwellglobal.com
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Originally Released On
Contact:
Alyssa Bourne-Peters
PRophet
Alyssa.bourne-peters@prprophet.ai
+1 917 592 9795
New AI-powered assistant redefines how marketers search, filter, and connect with influencers and creators conversationally
NEW YORK, May 22, 2025 /PRNewswire/ — PRophet’s InfluencerMarketing.AI (IMAI) software platform, today announced the launch of AI Agentic Search – a next generation conversational search assistant designed to fundamentally transform how brands and agencies discover and engage with influencers and creators. Embedded inside the InfluencerMarketing.AI platform, the AI agentic search assistant moves beyond keywords and filters to deliver dynamic, human-like conversations that help marketers identify the right creators faster, more intuitively, and with greater accuracy.
This launch follows on the heels of IMAI’s enhanced 12-year brand safety look-back and advanced performance measurement capabilities. Those updates marked a bold step in the brand’s efforts to address two of the industry’s most urgent pain points, and now, with AI agentic search, the platform continues to push the boundaries of what AI can do for marketers looking for precision, speed, and strategic insight in creator discovery.
Key Features of AI Agentic Search:
- Conversational Search Interface: Users can ask natural-language queries like “Show me fashion influencers in Paris with high engagement on TikTok” and receive real-time, accurate results.
- Smart Filtering: The AI assistant automatically applies the most relevant filters based on user input, reducing manual work and guesswork.
- Memory & Context Awareness: Remembers past searches and preferences to deliver increasingly personalized recommendations.
- Seamless Integration: Embedded natively within the IMAI platform no training or onboarding needed.
“This is not just a search bar – it’s an intelligent agent that understands what you’re looking for and helps you discover the right creators in seconds,” said Eran Nizri, Founder and CEO of IMAI. “AI agentic search natively and naturally integrates human-like interaction throughout the entire influencer discovery process.”
Powered by the technology’s proprietary language models and industry-leading creator database, AI agentic search offers unmatched usability and performance, setting a new standard for discovery tools in the influencer marketing space.
This innovation underscores PRophet’s commitment to leading the AI-driven transformation of marketing and communications.
“With Agentic Search, we’re advancing PRophet’s mission to empower communicators with smarter, more human-centric AI tools,” said Aaron Kwittken, Global CEO and Founder of PRophet. “Influencer marketing is no longer about spreadsheets and guesswork – it’s about intelligent, predictive technology that can understand your goals and guide you to the right decisions in real time.”
AI agentic search is now available to all InfluencerMarketing.AI users. For more information, visit www.InfluencerMarketing.AI and www.PRProphet.ai.
About InfluencerMarketing.AI
InfluencerMarketing.AI, now part of PRophet, is a leading influencer marketing platform that leverages advanced AI, machine learning, and data-driven insights to help brands drive performance, ensure brand safety, and protect intellectual property. We provide a full suite of tools for brands to scale their influencer campaigns with confidence, aligning their content with the highest standards of integrity and brand safety. With our cutting-edge technology, we continue to set new benchmarks for innovation and trust in the influencer marketing industry. Visit https://influencermarketing.ai/ to learn more.
About PRophet
PRophet is a comms tech suite of AI-powered SaaS tools and services designed to empower modern communicators. Purpose-built for PR and marketing professionals, PRophet harnesses predictive, cognitive and generative AI to help users discover, target and engage with high-authority journalists and leading influencers. The media relations solution creates and tests “mediable” PR content to predict journalist interest and sentiment. The influencer marketing solution, influencermarketing.ai, combines influencer discovery, analytics, brand safety and tracking technologies to inform and manage influencer campaigns with precision. The suite also encompasses the largest provider of global media, market intelligence and social listening tools, delivering unmatched insights and analysis to communicators worldwide.
PRophet was awarded PRovoke Media’s Innovation SABRE in 2023-2025, a 2024 Webby Award, and was included in PR News’ 2024 Tech Hotlist. PRophet is headquartered in New York City with offices in Washington DC, London, Cologne, Berlin, Zurich, São Paulo and Shanghai and is part of the Stagwell Marketing Cloud (SMC), a suite of data-driven SaaS solutions built for the modern marketer. Visit prprophet.ai to learn more.
Media Contact:
Alyssa Bourne-Peters
PRophet
Alyssa.bourne-peters@prprophet.ai
+1 917 592 9795
Originally Released On
Contact:
Asha Gopalan Ramirez
VP, Marketing
972.402.7011
AI-powered platform provides exclusive reach to 16M+ B2B professionals across 30 industry segments and 850+ accredited associations
DALLAS, May 13, 2025 /PRNewswire/ — Multiview, the leading B2B digital marketing agency part of the Stagwell (NASDAQ: STGW) global network, today unveiled Audienceview, the industry’s only self-service audience discovery platform for reaching association professionals. Built on 25 years of serving reputable and recognized professional associations, Audienceview’s exclusive audience segments maximize brand reach, relevance and revenue potential for Fortune 500 companies.
“The cost of overlooking association media is high in today’s crowded marketplace,” said Andy Keith, CEO of Multiview. “By directly reaching millions of association members, B2B brands stand to gain deeper penetration with hyper-relevant and exclusive professional audiences. Equally, we are proud to support our mission-based association partners and the crucial role they play in the economy.”
“Audienceview gives B2B marketers a self-service, autonomous platform with access to verified, high-intent audiences in some of the most important associations and communities in the world. This isn’t just a win for Multiview—it’s a major leap forward for the entire B2B ecosystem,” shared James Townsend, Stagwell EMEA CEO and Global CEO of Stagwell Brand Performance Network.
Audienceview stands out for its results-driven benefits and features:
- Open and flexible. Audienceview is open to explore and gives marketers, sales teams and media buyers the flexibility to build and activate media campaigns in minutes. Multiview’s client success partners, who hold deep and longstanding relationships with our association partners, work collaboratively with B2B clients to offer smart, customized solutions.
- Powered by artificial intelligence. Audienceview will analyze data across your website to recommend audience segments. Equipped with awareness of your brand, customers, products and solutions, our AI recommendation engine refines audience targeting and optimizes media spending.
- Convert high-value audiences into in-market customers. Browse an addressable universe of 16M+ B2B professionals across 30 industry segments and 850+ reputable and accredited U.S. associations.
“Partnering with Multiview has been essential to reach our audiences and support growing brand equity in the healthcare space. They’ve been a great addition to our omnichannel digital strategy,” said Valerie C. Johnson, Senior Marketing Manager, Baby & Child Care, Huggies Healthcare.
“Our longstanding partnership with Multiview has been a game-changer,” said Rachel Benedick, Chief Revenue Officer, Meeting Professionals International. “The consistent flow of quality brand advertisers has directly fueled our growth, bolstered our partner network and importantly, has extended our mission to connect the global meeting and event community. The Audienceview platform opens up a fantastic opportunity for MPI to get in front of a much larger audience, and we’re really excited about it.”
All Multiview and Stagwell clients will have access to Audienceview immediately. To book a free demo and consultation, visit www.multiview.com/audienceview.
About Multiview
Multiview is a leading B2B digital marketing agency that helps associations and businesses reach, engage and grow their most valued relationships. We uniquely combine B2B media expertise with first-party audience data to help clients and partners maximize their brand reach and revenue potential.
We’re proud to work with 850+ purpose-driven associations who are committed to creating awareness and advocacy for a better future, including the American Nurses Association, American Academy of Physician Associates and American Pediatric Society. We’re equally proud to shape the B2B future with global enterprises, including Abbott, Burns & McDonnell and Sanofi among others.
Multiview is a Stagwell portfolio company. To stay on top of the latest news and announcements from Multiview, follow us on LinkedIn.
Media Contact
Asha Gopalan Ramirez
VP, Marketing
972.402.7011
Originally Released On
Contact:
Sarah Schulze
UNICEPTA by PRophet
sarah.schulze@unicepta.com
+49 16090815945
Alyssa Bourne-Peters
PRophet
Alyssa.bourne-peters@prprophet.ai
+1 917 592 9795
UNICEPTA by PRophet’s integrated newsroom team will deliver comprehensive insights across all 27 EU member states in 32 languages
COLOGNE, Germany and BRUSSELS and NEW YORK, April 2, 2025 /PRNewswire/ — UNICEPTA by PRophet, part of Stagwell’s award-winning Comms Tech Unit, announced it has expanded its media intelligence partnership with the European Commission to now include global media analysis services. As the European Commission’s trusted provider of media monitoring for the past two years, UNICEPTA by PRophet will now also deliver comprehensive, multilingual media analysis for the Directorate-General for Communication (DG COMM) of the European Commission.
With its expanded role, UNICEPTA by PRophet will provide real-time media insights across all 27 EU member states in 32 languages. By seamlessly combining media monitoring with in-depth analysis, UNICEPTA by PRophet will deliver high-quality intelligence on key political, economic, and social topics, supporting the European Commission track public sentiment across an increasingly complex global media landscape.
The success of the pitch process was driven by dedicated teamwork and expertise. “We are honored to have been selected as the media analysis partner for the European Commission,” said Sebastian Rohwer, Co-CEO of UNICEPTA by PRophet, emphasizing the significance of this achievement. As co-lead of the pitch process, Martin Schulze, Head of Analytics & Insights, added, “Our team presented an innovative proposal that demonstrated our capabilities in combining technological solutions with human expertise to meet the European Commission’s requirements.”
Thomas Haderer, Chief Business Development Officer, who led the pitch alongside Martin Schulze, added: “Expanding our services to include media analysis is an important step in strengthening our relationship with the European Commission and building on the trust we’ve established over the past two years. And it helps to strengthen our footprint in Brussels, a strategically important location for the company.”
This contract aligns with UNICEPTA by PRophet’s strategic focus on major institutional and corporate clients worldwide, underscoring its ability to deliver comprehensive media intelligence solutions at a global scale. “This win demonstrates that human-powered media intelligence is no longer a nice-to-have – it’s mission-critical,” said Aaron Kwittken, CEO and Founder of PRophet. “By pairing AI with human insight, UNICEPTA by PRophet is helping institutions move from reactive to predictive, turning complexity into clarity. That’s exactly the kind of strategic shift we’re driving at PRophet.”
For more information about UNICEPTA by PRophet and its media intelligence solutions, visit www.UNICEPTA.com and www.PRPRophet.ai.
About UNICEPTA
UNICEPTA, part of Stagwell’s PRophet comms tech suite, is a leading global media intelligence provider, combining advanced technologies, AI, and human expertise from over 500 specialists to deliver insights from vast media as well as numerous other data sources – in real-time and at any other desired time. This helps communicators and decision-makers spot trends early and make informed choices. Supporting global companies and organizations, UNICEPTA offers strategic insights and precise media monitoring to guide management, communication, and marketing. UNICEPTA’s offices are located in Berlin, Cologne (headquarters), Krakow, London, Paris, Shanghai, São Paulo, Washington DC, and Zurich.
About PRophet
PRophet is a comms tech suite of AI-powered SaaS tools and services designed to empower modern communicators. Purpose-built for PR and marketing professionals, PRophet harnesses predictive, cognitive and generative AI to help users discover, target and engage with high-authority journalists and leading influencers. The media relations solution creates and tests “mediable” PR content to predict journalist interest and sentiment. The influencer marketing solution, influencermarketing.ai, combines influencer discovery, analytics, brand safety and tracking technologies to inform and manage influencer campaigns with precision. The suite also features, UNICEPTA, the largest provider of global media, market intelligence and social listening tools, delivering unmatched insights and analysis to communicators worldwide.
PRophet was awarded PRovoke Media’s Innovation SABRE in 2023-2025, a 2024 Webby Award, and was included in PR News’ 2024 Tech Hotlist. PRophet is headquartered in New York City with offices in Washington DC, London, Cologne, Berlin, Zurich, São Paulo and Shanghai and is part of the Stagwell Marketing Cloud (SMC), a suite of data-driven SaaS solutions built for the modern marketer. Visit prprophet.ai to learn more.
Media Contacts:
Sarah Schulze
UNICEPTA by PRophet
sarah.schulze@unicepta.com
+49 16090815945
Alyssa Bourne-Peters
PRophet
Alyssa.bourne-peters@prprophet.ai
+1 917 592 9795
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Bringing nearly four decades of experience in data and artificial intelligence, Kahan joins Stagwell at a pivotal time for growth at the challenger network
NEW YORK, April 2, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced the appointment of John Kahan as the network’s inaugural Chief AI Officer. Reporting into Mark Penn, Stagwell Chairman and CEO, Kahan will spearhead the integration and development of artificial intelligence across Stagwell’s global network.
Kahan brings nearly four decades of experience in data and artificial intelligence, spanning product development, marketing, and sales, as well as strategic counsel to CEOs and senior executives from his tenure at Microsoft and IBM. Kahan most recently served as Vice President and Chief Data Analytics Officer at Microsoft where he played a fundamental role in the development of several key data platforms and insights that were integral to transforming Microsoft into the $3 trillion company it is today.
“Kahan’s leadership will be key in driving our AI initiatives forward, ensuring we continue to provide unparalleled value to our clients,” commented Penn. “His extensive background from Microsoft and IBM aligns perfectly with our vision to lead the industry in technological innovation.”
Kahan remarked on his new role: “I’m especially excited to be joining at such a pivotal time for the challenger network. The pace of innovation in AI and marketing technology is accelerating like never before, and Stagwell is committed to pushing boundaries that will drive meaningful transformation for the industry at large.”
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
Contact:
Kara Gelber
PR@stagwellglobal.com
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ABOUT THE AGENCIES BEHIND THE WORK
Left Field Labs is a team of engineers, designers, strategists, information architects and creative technologists who thrive at the intersection of imagination and scientific rigor. Together we aim to inspire a more positive world by being a driving force for culture, innovation and invention.
Frontiers in Focus
Want to explore more of the frontiers of marketing? View more of our work on the cutting edge of AI and immersive brand experiences here.
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Left Field Labs partnered with Hasbro to bring the classic game of Twister into the digital age with Twister AIR, an AR-based game powered by AI, and built for iOS and Android.
Advanced AI and Machine Learning Integration
Skeletal and Color Tracking
Left Field Labs employed sophisticated AI and machine learning algorithms to enable reliable tracking of players’ movements and their colored bands in varied lighting conditions. This technology ensured accurate detection and response, regardless of skin tones and clothing variations. Its custom skeletal tracking monitors up to four players on a wide range of hardware, both Android and iOS devices, enhancing the versatility and accessibility of the game.
AI-First UX Design
The app’s user experience was designed with an AI-first approach, focusing on players’ gestures, positions, and movements to create a smooth, intuitive interface. This design approach, which prioritizes AI driven interactions, enabled players to interact with the app and navigate game levels effortlessly, using natural motions for a more immersive and engaging experience.
Innovative AR gameplay experience
Gameplay mechanics
Players followed movement cues from the app, similar to games like Just Dance and Beat Saber. The game features 16 music tracks, including an original song “Twist in the Air,” and challenges players to match colored bands with on-screen dots, perform specific poses, and execute complex movements. The game also included a level editor to design levels synchronized with music, providing varying levels of difficulty and enhancing replay value.
User feedback
The innovative gameplay received positive reviews from both children and adults. “Twister Air is a great way to close those Apple Watch rings,” noted one user, highlighting the physical activity aspect of the game. The app also creates highlight reels of players’ key moments, making it easy to share social assets and elevate the social aspect of the game.
Modern twist on a classic game
Twister AIR reimagined the classic game of Twister for the digital age. The AR app transformed the traditional mat game into a dynamic, music-focused experience without being restricted to a surface. Players wear colored wrist and ankle bands, and the app uses the device’s camera to track their movements, creating an immersive and interactive gameplay environment.
Industry recognition
Recognition and reviews
Twister Air was named Game of the Year 2023 at the Toy Industry Awards, reflecting its popularity and success. It received hundreds of 5-star reviews on Amazon, praising its innovative design, fun gameplay, and seamless integration of AR technology.
View the entire case study here.
Wondering where to begin with AI implementation in your organization?
Email Beth Sidhu, Chief Brand and Communications Officer at Stagwell, to discuss how we can support your organization’s digital goals.
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