Originally Released On

PR Newswire

Contact:

Alyssa Bourne-Peters
PRophet, US
Alyssa.Bourne-Peters@prprophet.ai
+1 917 592 9795

Sarah Schulze
PRophet, EMEA
Sarah.Schulze@prprophet.ai
+49 16090815945

UNICEPTA’s Media Intelligence Capabilities Now Operate as ‘PRophet Media Intelligence’ Within the Comprehensive PRophet Comms Tech Suite

NEW YORK and COLOGNE, Germany, June 12, 2025 /PRNewswire/ — PRophet, a comms tech suite of essential, award-winning AI-powered software and services for modern communicators, today announced it has fully integrated UNICEPTA into the PRophet comms tech suite, following its acquisition of UNICEPTA in December 2024. UNICEPTA’s offerings will now operate under the PRophet brand family as “PRophet Media Intelligence,” joining a unified brand and enhanced suite of AI-powered software and services, positioning PRophet now as the third largest comms tech suite in the world.

The full PRophet Suite now houses three AI-powered SaaS and human-powered analytics solutions that empower PR and social media professionals to maximize their performance and productivity.

• PRophet Media Intelligence (F/K/A UNICEPTA): Offers comprehensive global media monitoring, market intelligence, and social listening tools, delivering unmatched insights and analysis to communicators worldwide.
• PRophet Earn: Deploys predictive, cognitive, and generative AI to help discover, target, and engage with the most relevant and interested high-authority journalists. and leading influencers.
• PRophet Influence: Powered by influencermarketing.ai, uses agentic-AI to power influencer discovery, analytics, brand safety, and tracking to inform and manage influencer marketing campaigns.

“Fully integrating UNICEPTA into PRophet allows us to provide clients with the technology, expertise and data they need to grow, protect and lead their enterprise communications,” said Aaron Kwittken, Founder and Global CEO of PRophet. “Not only does this rebrand mark a major milestone for client offerings and services but also realizes our global vision of ushering in and empowering a new generation of communications engineers with the unified tools they need in today’s complex media landscape.”

This integration will also bring new roles to UNICEPTA’s co-CEO’s, Sebastian Rohwer and Alexander Peinemann. Sebastian will become Chief Client Services Officer and Managing Director, Central Europe of PRophet and Alexander will become Chief Operating Officer and Chief Transformation Officer of PRophet.

As part of this integration and brand migration, PRophet launched a new website and refreshed visual identity, reflecting the brand’s evolution and commitment to innovation in the communications technology space.

With this integration and rebranding, PRophet enters a new phase of growth—firmly uniting global talent and markets, rapidly accelerating our mission to redefine what’s possible and deliver what’s next in modern communications.

For more information, visit www.prprophet.ai.

About PRophet

PRophet is a suite of AI-powered SaaS software and services designed to empower and support the next generation of human-led, AI-fed “communications engineers” working in the PR, social and influencer marketing community.

PRophet Media Intelligence (F/K/A UNICEPTA) is the largest provider of global media, market intelligence and social listening tools, delivering unmatched insights and analysis to communicators worldwide.

PRophet Earn harnesses predictive, cognitive and generative AI to help users discover, target and engage with high-authority journalists and leading influencers. This media relations solution creates and tests “mediable” PR content to predict journalist interest and sentiment.

PRophet Influence, powered by influencermarketing.ai, combines influencer discovery, analytics, brand safety and tracking technologies to inform and manage influencer campaigns with precision and performance in mind.

PRophet was awarded PRovoke Media’s Innovation SABRE in 2023-2025, a 2024 Webby Award, and was included in PR News’ 2024 Tech Hotlist. PRophet is headquartered in New York City with offices in Washington DC, London, Cologne, Berlin, Zurich, São Paulo and Shanghai and is part of The Marketing Cloud (TMC), a suite of data-driven SaaS solutions built for the modern marketer. Visit prprophet.ai to learn more.

Media Contacts:

Alyssa Bourne-Peters
PRophet, US
Alyssa.Bourne-Peters@prprophet.ai
+1 917 592 9795

Sarah Schulze
PRophet, EMEA
Sarah.Schulze@prprophet.ai
+49 16090815945

Logo – https://mma.prnewswire.com/media/2693566/PRophet_Logo.jpg

Originally Released On

PR Newswire

Contact:

Amy Guenel
VP Product Marketing, The Marketing Cloud
Amy.guenel@stagwellglobal.com

The Marketing Cloud, formerly known as Stagwell Marketing Cloud, launches its next chapter with a new name

New platform delivers seamless access to AI-powered solutions in a single dashboard

NEW YORK, June 11, 2025 /PRNewswire/ — Today, The Marketing Cloud (formerly known as Stagwell Marketing Cloud) announced the launch of its new platform. This dynamic, centralized experience makes it easy for marketers to discover AI-powered products across market research, communications, creative, and media—boosting collaboration and driving results with the latest tech.

Designed to cut through the complexity of today’s fragmented martech ecosystem, The Marketing Cloud Platform helps marketers focus on impact—not tool management.

The Marketing Cloud includes products like QuestBrand and QuestDIY from The Harris Poll, the PRophet suite of tools for comms professionals, The People Platform, CUE, and SmartAssets—all supported by an underlying ID Graph that enables streamlined data connectivity. The new name reflects the company’s evolution toward greater simplicity, integration, and AI-driven performance.

Key benefits of The Marketing Cloud Platform include:

• AI-powered solutions: Explore a curated marketplace of products designed to meet diverse marketing needs.
• Supercharged team collaboration: Centralized workspaces and flexible data-sharing tools help teams work faster and smarter.
• Seamless integrations: Combine solutions seamlessly to amplify performance and results.
• Unified, hassle-free workflows: Save time with single sign-on and streamlined account management across products.
• The power of proprietary data: Stagwell’s wealth of attitudinal and behavioral data provides a foundational, competitive edge for all of our products.

“Our vision for the Platform is to harness the full power of our data—the oxygen that fuels AI—making it accessible and actionable for every marketer. By integrating AI into every facet of the Platform, we aim to streamline repetitive tasks, scale high-performance content creation, and ultimately build a 24/7 marketing experience with AI agents that empower marketers to achieve more, wherever they are,” said Elspeth Rollert, CEO of The Marketing Cloud.

“Data is the backbone of the Platform—it’s not just vast, it’s uniquely actionable,” added Mansoor Basha, The Marketing Cloud’s CTO. “This foundation gives our AI models context and clarity. By infusing our tools with integrated attitudinal and behavioral insights proprietary to the Stagwell network, we enable marketers to make decisions grounded in how real people think, feel, and act.”

Early adopters of The Marketing Cloud Platform have found significant improvements in efficiency, cost savings, and marketing performance—demonstrating the platform’s potential to transform how teams work.

“By utilizing Propellers and SET through The Marketing Cloud Platform, we’ve reduced our expenses on external creative agencies by 70%, enabling us to eliminate agency fees and high production costs,” shared Julie Marchant-Houle, CEO of ESTYLE. “As a result, we have become more efficient, reallocating more funds into working dollars and providing us with a wealth of content that we wouldn’t have otherwise.”

The Marketing Cloud Platform is now available to marketers worldwide. To learn more or request a demo, visit www.themarketingcloud.com.

About The Marketing Cloud
The Marketing Cloud (formerly Stagwell Marketing Cloud) is a suite of AI-powered solutions built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) award-winning network that delivers scaled creative performance for the world’s most ambitious brands, The Marketing Cloud empowers brands to drive measurable business impact through intuitive solutions enriched with unique, actionable data. 

The Marketing Cloud’s solutions harness advanced technology—generative and predictive AI, machine learning, augmented reality, and more—to revolutionize market research, communications, creative, and media strategies for global brands. Get your head in the cloud at www.themarketingcloud.com.

About Stagwell

Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

Contact
Amy Guenel
VP Product Marketing, The Marketing Cloud
Amy.guenel@stagwellglobal.com

Originally Released On

PR Newswire

Contact:

Alyssa Bourne-Peters
PRophet
Alyssa.bourne-peters@prprophet.ai
+1 917 592 9795

Originally Released On

PR Newswire

Contact:

Asha Gopalan Ramirez

VP, Marketing

aramirez@multiview.com

972.402.7011

Originally Released On

PR Newswire

Contact:

Sarah Schulze
UNICEPTA by PRophet
sarah.schulze@unicepta.com
+49 16090815945

Alyssa Bourne-Peters
PRophet
Alyssa.bourne-peters@prprophet.ai
+1 917 592 9795

UNICEPTA by PRophet’s integrated newsroom team will deliver comprehensive insights across all 27 EU member states in 32 languages

COLOGNE, Germany and BRUSSELS and NEW YORK, April 2, 2025 /PRNewswire/ — UNICEPTA by PRophet, part of Stagwell’s award-winning Comms Tech Unit, announced it has expanded its media intelligence partnership with the European Commission to now include global media analysis services. As the European Commission’s trusted provider of media monitoring for the past two years, UNICEPTA by PRophet will now also deliver comprehensive, multilingual media analysis for the Directorate-General for Communication (DG COMM) of the European Commission.

With its expanded role, UNICEPTA by PRophet will provide real-time media insights across all 27 EU member states in 32 languages. By seamlessly combining media monitoring with in-depth analysis, UNICEPTA by PRophet will deliver high-quality intelligence on key political, economic, and social topics, supporting the European Commission track public sentiment across an increasingly complex global media landscape.

The success of the pitch process was driven by dedicated teamwork and expertise. “We are honored to have been selected as the media analysis partner for the European Commission,” said Sebastian Rohwer, Co-CEO of UNICEPTA by PRophet, emphasizing the significance of this achievement. As co-lead of the pitch process, Martin Schulze, Head of Analytics & Insights, added, “Our team presented an innovative proposal that demonstrated our capabilities in combining technological solutions with human expertise to meet the European Commission’s requirements.”

Thomas Haderer, Chief Business Development Officer, who led the pitch alongside Martin Schulze, added: “Expanding our services to include media analysis is an important step in strengthening our relationship with the European Commission and building on the trust we’ve established over the past two years. And it helps to strengthen our footprint in Brussels, a strategically important location for the company.”

This contract aligns with UNICEPTA by PRophet’s strategic focus on major institutional and corporate clients worldwide, underscoring its ability to deliver comprehensive media intelligence solutions at a global scale. “This win demonstrates that human-powered media intelligence is no longer a nice-to-have – it’s mission-critical,” said Aaron Kwittken, CEO and Founder of PRophet. “By pairing AI with human insight, UNICEPTA by PRophet is helping institutions move from reactive to predictive, turning complexity into clarity. That’s exactly the kind of strategic shift we’re driving at PRophet.”

For more information about UNICEPTA by PRophet and its media intelligence solutions, visit www.UNICEPTA.com and www.PRPRophet.ai.

About UNICEPTA
UNICEPTA, part of Stagwell’s PRophet comms tech suite, is a leading global media intelligence provider, combining advanced technologies, AI, and human expertise from over 500 specialists to deliver insights from vast media as well as numerous other data sources – in real-time and at any other desired time. This helps communicators and decision-makers spot trends early and make informed choices. Supporting global companies and organizations, UNICEPTA offers strategic insights and precise media monitoring to guide management, communication, and marketing. UNICEPTA’s offices are located in Berlin, Cologne (headquarters), Krakow, London, Paris, Shanghai, São Paulo, Washington DC, and Zurich.

About PRophet
PRophet is a comms tech suite of AI-powered SaaS tools and services designed to empower modern communicators. Purpose-built for PR and marketing professionals, PRophet harnesses predictive, cognitive and generative AI to help users discover, target and engage with high-authority journalists and leading influencers. The media relations solution creates and tests “mediable” PR content to predict journalist interest and sentiment. The influencer marketing solution, influencermarketing.ai, combines influencer discovery, analytics, brand safety and tracking technologies to inform and manage influencer campaigns with precision. The suite also features, UNICEPTA, the largest provider of global media, market intelligence and social listening tools, delivering unmatched insights and analysis to communicators worldwide.

PRophet was awarded PRovoke Media’s Innovation SABRE in 2023-2025, a 2024 Webby Award, and was included in PR News’ 2024 Tech Hotlist. PRophet is headquartered in New York City with offices in Washington DC, London, Cologne, Berlin, Zurich, São Paulo and Shanghai and is part of the Stagwell Marketing Cloud (SMC), a suite of data-driven SaaS solutions built for the modern marketer. Visit prprophet.ai to learn more.

Media Contacts:
Sarah Schulze
UNICEPTA by PRophet
sarah.schulze@unicepta.com
+49 16090815945

Alyssa Bourne-Peters
PRophet
Alyssa.bourne-peters@prprophet.ai
+1 917 592 9795

Originally Released On

PR Newswire

Contact:

Kara Gelber

pr@stagwellglobal.com

Bringing nearly four decades of experience in data and artificial intelligence, Kahan joins Stagwell at a pivotal time for growth at the challenger network

NEW YORK, April 2, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced the appointment of John Kahan as the network’s inaugural Chief AI Officer. Reporting into Mark Penn, Stagwell Chairman and CEO, Kahan will spearhead the integration and development of artificial intelligence across Stagwell’s global network.

Kahan brings nearly four decades of experience in data and artificial intelligence, spanning product development, marketing, and sales, as well as strategic counsel to CEOs and senior executives from his tenure at Microsoft and IBM. Kahan most recently served as Vice President and Chief Data Analytics Officer at Microsoft where he played a fundamental role in the development of several key data platforms and insights that were integral to transforming Microsoft into the $3 trillion company it is today.

“Kahan’s leadership will be key in driving our AI initiatives forward, ensuring we continue to provide unparalleled value to our clients,” commented Penn. “His extensive background from Microsoft and IBM aligns perfectly with our vision to lead the industry in technological innovation.”

Kahan remarked on his new role: “I’m especially excited to be joining at such a pivotal time for the challenger network. The pace of innovation in AI and marketing technology is accelerating like never before, and Stagwell is committed to pushing boundaries that will drive meaningful transformation for the industry at large.”

About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.   

Contact:
Kara Gelber
PR@stagwellglobal.com 

ABOUT THE AGENCIES BEHIND THE WORK

Left Field Labs is a team of engineers, designers, strategists, information architects and creative technologists who thrive at the intersection of imagination and scientific rigor. Together we aim to inspire a more positive world by being a driving force for culture, innovation and invention.

Frontiers in Focus

Want to explore more of the frontiers of marketing? View more of our work on the cutting edge of AI and immersive brand experiences here. 

SIGN UP FOR OUR INSIGHTS BLASTS

Left Field Labs partnered with Hasbro to bring the classic game of Twister into the digital age with Twister AIR, an AR-based game powered by AI, and built for iOS and Android.

Advanced AI and Machine Learning Integration

Skeletal and Color Tracking

Left Field Labs employed sophisticated AI and machine learning algorithms to enable reliable tracking of players’ movements and their colored bands in varied lighting conditions. This technology ensured accurate detection and response, regardless of skin tones and clothing variations. Its custom skeletal tracking monitors up to four players on a wide range of hardware, both Android and iOS devices, enhancing the versatility and accessibility of the game. 

AI-First UX Design

The app’s user experience was designed with an AI-first approach, focusing on players’ gestures, positions, and movements to create a smooth, intuitive interface. This design approach, which prioritizes AI driven interactions, enabled players to interact with the app and navigate game levels effortlessly, using natural motions for a more immersive and engaging experience.

Innovative AR gameplay experience

Gameplay mechanics

Players followed movement cues from the app, similar to games like Just Dance and Beat Saber. The game features 16 music tracks, including an original song “Twist in the Air,” and challenges players to match colored bands with on-screen dots, perform specific poses, and execute complex movements. The game also included a level editor to design levels synchronized with music, providing varying levels of difficulty and enhancing replay value.

User feedback

The innovative gameplay received positive reviews from both children and adults. “Twister Air is a great way to close those Apple Watch rings,” noted one user, highlighting the physical activity aspect of the game. The app also creates highlight reels of players’ key moments, making it easy to share social assets and elevate the social aspect of the game.

Modern twist on a classic game

Twister AIR reimagined the classic game of Twister for the digital age. The AR app transformed the traditional mat game into a dynamic, music-focused experience without being restricted to a surface. Players wear colored wrist and ankle bands, and the app uses the device’s camera to track their movements, creating an immersive and  interactive gameplay environment.

Industry recognition

Wondering where to begin with AI implementation in your organization?

Email Beth Sidhu, Chief Brand and Communications Officer at Stagwell, to discuss how we can support your organization’s digital goals. 

Originally Released On

PR Newswire

Contact:

Carrie Hsu
pr@stagwellglobal.com

ABOUT THE AGENCIES BEHIND THE WORK

Code and Theory works with a best-in-class, diverse, global client base. At the core of our work sits the strategy and analytics teams, which focuses on consumer-first, omni-channel solutions throughout the entire customer journey.

Explore the entire SPORT BEACH case study here

Frontiers in Focus

Want to explore more of the frontiers of marketing? View more of our work on the cutting edge of AI and immersive brand experiences here. 

SIGN UP FOR OUR INSIGHTS BLASTS

Stagwell’s inaugural Sport Beach (2023) earned widespread positive recognition — a first-of-its-kind event on-site at Cannes Lions Festival of Creativity. It featured curated innovation and marketing panels celebrating the intersection of sports, technology, and culture. Stagwell, a leading global marketing and communications group, aimed to double down in 2024, elevating the flagship summer event at Cannes with more original programming, activations and a star-studded lineup of world-class athletes and marketers, including Megan Rapinoe, Travis and Jason Kelce, Alexis Ohanian, Tammy Henault and more than 100+ renowned marketing leaders.

While the in-person event was gaining momentum, Stagwell needed to ensure its digital ecosystem across web and app were as premium and dynamic as the event itself. Stagwell tapped Code and Theory for a comprehensive digital transformation, designing and engineering an all-new Sport Beach website and app. In less than five months, Code and Theory created an entire Sport Beach ecosystem to support event marketing, attendance, engagement, and immersion — all while embodying Sport Beach’s spirit of play.

Designed for Speed & Play

Inspired by the visual ID from 72andSunny (another Stagwell agency) and incorporating Material Design principles, we crafted a fully bespoke digital experience for Sport Beach. Our web approach was iterative, building pages and functional components that resulted in a scalable experience that gave Stagwell full creative and operational control for not only this event, but future event iterations too.

We designed the Sport Beach app to deliver the beauty of Cannes’ beaches with the ease of scheduling and information at our user’s fingertips. The app’s main objective was making scheduling clear, compelling and fast. We leveled up the experience by giving users the ability to build their itineraries manually or through our AI Assistant in less than three taps.

AI That Anticipates User Needs

The app’s cornerstone was an AI Assistant that could answer a myriad of questions about the event (from how to access the beach to event schedules to best local restaurant picks) and tailor event recommendations to each user based on their interests. Using Stagwell’s Enterprise ChatGPT as a backbone large language model, we fine-tuned our AI on a large, static dataset about Cannes and Sport Beach. We leveraged Sanity, our CMS for the event, to constantly update changing events or critical event information.

While the AI Assistant interfaced with the CMS to update its context, it also interfaced with an event recommendation engine developed in-house and hosted on Oracle Cloud Infrastructure, taking advantage of Code and Theory’s partnership with Oracle. The AI Assistant “got to meet” each user during a conversational onboarding interview, and saved those learnings to suggest customized itineraries, ensuring attendees wouldn’t miss relevant content. As that content shifted (speaker changes and event schedules moving), the recommendation engine and the AI Assistant could rely on their connection to the CMS to ensure their responses were explicit, accurate, and based on real-time feedback.

Powering Rapid Innovation

Code and Theory leveraged Sanity’s Content Cloud to manage all event content, including sessions, speakers, event details and more. The combination of Sanity as a content provider and Vercel as a hosting platform enabled Code and Theory to rapidly build a recommendation engine and AI chat, significantly accelerating development and reducing delivery time. This approach allowed real-time data integration and scalable solutions, feeding first—and third-party data dynamically to the AI chat system.

Our Impact

• 89% User registration completion rate (+50% over the industry average)
• 30M Impressions from press in People Magazine, Ad Age, Adweek, Digiday, Page Six and more
• Both the app and website were designed, engineered and launched in less than five months

There’s no sign of slowing down for Sport Beach, which earned more than 30M impressions from the press in publications ranging from People Magazine to Adweek and Ad Age. By building the digital ecosystem to scale for future events, Stagwell is primed and ready for Cannes 2025.

Wondering where to begin with AI implementation in your organization?

Email Beth Sidhu, Chief Brand and Communications Officer at Stagwell, to discuss how we can support your organization’s digital goals. 

Originally Released On

PR Newswire

Contact:

Kara Gelber

pr@stagwellglobal.com 

ARound’s Stadium-Level Technology Transforms the Fan Experience for Sports Teams, Audiences, and Brands

MINNEAPOLIS, August 26 – ARound, the leader in large-scale augmented reality (AR) experiences that is part of Stagwell (NASDAQ: STGW), today launched a groundbreaking in-stadium AR experience for Minnesota United FC in partnership with Target. This marks the first integration of stadium AR technology into an MLS pregame celebration, setting a new standard for fan engagement at Allianz Field.

Building on successful partnerships with the MLB’s Minnesota Twins, NBA’s Cleveland Cavaliers, and NFL’s Los Angeles Rams, ARound’s latest initiative is a significant step in expanding its presence in live sports. Fans continue to be highly engaged with existing ARound experiences, with users interacting for an average of over 15 minutes per game.

“We are excited to bring this immersive AR experience to MLS and fans nationwide,” said Josh Beatty, Founder and CEO of ARound. “These new experiences merge physical and digital worlds in an unprecedented display of team spirit and innovation, bringing fans right into the action.

Starting August 24, 2024 and continuing throughout the season, ARound will bring to life a new Minnesota United tradition, “Loons Liftoff.” This experience allows fans to hit targets and collect points as they work as a community to summon “The Dethloon,” a nod to Minnesota United’s fan culture and beloved mascot. Participants can also scan a QR code for a chance to win a Target gift card.

“This collaboration with ARound and Target exemplifies our commitment to innovation and community,” said Evan Entler, Vice President of Digital Media at Minnesota United. “We’re excited to see how fans react to this unique blend of tradition and cutting-edge technology.”

About ARound

ARound is a first-of-its-kind stadium-level shared augmented reality platform and is part of the Stagwell Marketing Cloud, a proprietary suite of SaaS solutions built for the modern marketer. ARound keeps audiences engaged by capturing their attention through immersive, interactive and shared experiences with fellow fans across the venue. Where other AR products offer isolating, singular experiences, ARound’s massive multi-user AR – which uses 3D spatial computing to localize content – redefines what it means to be part of a connected fan experience. It was the winner of Stagwell’s annual innovation competition which invests in new product ideas proposed by the network’s 13,000+ employees. ARound and the Stagwell Marketing Cloud are a part of Stagwell (NASDAQ: STGW), the challenger network built to transform marketing.

About Minnesota United FC

Minnesota United FC is a professional soccer team based in Minneapolis, Minnesota, competing in Major League Soccer (MLS). Known for their passionate fanbase and strong community ties, Minnesota United FC embodies the spirit of soccer in the North.

About Target

Target Corporation is a leading American retailer headquartered in Minneapolis, Minnesota. Known for its community involvement and innovative partnerships, Target continues to enhance the consumer experience through cutting-edge technology and creative collaborations.

Contact:

Kara Gelber

pr@stagwellglobal.com