Originally released on

CONTACT

Beth Sidhu

FEATURING

NEW YORK, Jan. 12, 2022 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced an investment into early-stage venture capital firm Hannah Grey, a first-check fund investing in customer-centric founders redefining everyday experiences. Stagwell’s investment in Hannah Grey VC is part of an overall strategy to accelerate growth across the new disciplines of digital marketing services, including digital media, digital transformation, and data & software products.

Hannah Grey VC was co-founded by Jessica Peltz Zatulove—who for previously served as Senior Managing Partner at the corporate VC arm of Stagwell’s predecessor company, and Kate Beardsley, former Managing Partner of Upslope Ventures (FKA Galvanize Ventures) and Founding Member of Lerer Hippeau.  During her prior tenure in the Stagwell network, Peltz sourced and led investments in breakout companies such as A.I. intelligence company Netomi, Amazon insights platform Gradient.io, and found content platform Catch & Release, among others.

 

“As illustrated by the products we brought to life at CES this year, Stagwell is focused on the frontiers transforming the ways consumers engage with and experience products and services,” said Mark Penn. “Jessica has long demonstrated strong insight into the consumer’s evolving relationship with emerging technology and the impact that has on the brands.  Their team’s nuanced expertise of empowering the Modern CMO to embrace new trends, combined with their extensive access to founders building at the cutting edge is a competitive advantage I’m excited to bring to Stagwell.”

“At Hannah Grey, our investment strategy puts an emphasis on monitoring the behavior changes and cultural shifts that are accelerating new ways consumers live, work and play.  This creates a strong alignment with Stagwell’s mission to transform connected experiences for today’s consumers,” added Peltz. “I’m thrilled to have the continued support of the Stagwell leadership team.

In addition to external investments, Stagwell recently unveiled the Stagwell Marketing Cloud, a suite of products supporting business transformation for in-house teams, including ARound, built to scale augmented-reality experiences for live experiences and retail.

About Stagwell Inc.

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

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FEATURING

Fully aligns leadership team with Stagwell’s digital growth strategy and supports future of agency as part of the network

New York, New York. January 6, 2022 – Stagwell Inc. (NASDAQ: STGW) announced today it has acquired the remaining 49% of Instrument, a leading digital brand and experience innovation company. Founded in Portland, Oregon, Instrument is one of Stagwell’s fastest growing agencies and employs over 400 people working on clients including Nike, Google, Salesforce and Epic Games.  Stagwell’s predecessor company, MDC Partners, had acquired 51% of Instrument in 2018.

“Instrument is all in with Stagwell,” said Stagwell Chairman and CEO Mark Penn. “Instrument is a first-rate digital company, having grown over 30% annually in each of the past two years. The entire leadership team has done an excellent job of growing their business while developing a culture of innovation, inclusion and outstanding client service.  We are pleased to welcome Instrument into the network fully and to have Justin, JD and their team onboard for the next phase of the company’s growth and development.”

“We believe in Instrument’s future with Stagwell and are pleased to take the final step into the network,” said Instrument CEO Justin Lewis. “We are looking forward to being a full part of Stagwell and the Constellation and to the growth and development opportunities this investment will provide for our team.”

Stagwell’s additional investment in Instrument fully aligns Stagwell with one of its fastest-growing businesses, provides for easier-to-scale digital operations and creates greater certainty for investors through full-ownership. The deal includes a fixed payment amount spread across a three-year term, split between cash and stock in STGW. This mutually beneficial structure provides Instrument’s management with appropriate incentives for their efforts and creates significant shareholder value. 

The completion of the current transaction brings to a close the uncertainty associated with uncapped earn-outs for all prior investments and greatly improves management of leverage and investment returns. With this deal, all previous uncapped earn-out deals have now been restructured. Stronger than expected free cash flow from Stagwell’s consolidated operations combined with the cash/equity payment structure enabled Stagwell to move forward with the completion of this acquisition at this time while further deleveraging the company’s balance sheet.

“We have moved to expand our portfolio of high growth digital assets, increase free cash flows, effectively manage leverage and end uncapped earn-out structures,” said Stagwell Chief Financial Officer Frank Lanuto.

##

About Stagwell Inc.

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

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Campaign UK

by Gideon Spanier

CONTACT

Beth Sidhu

FEATURING

The co-founders of Goodstuff Communications have sold their independent media agency to Stagwell, the US-listed “challenger” holding company.

Andrew Stephens and Ben Hayes, who set up Goodstuff in London in 2004, told Campaign the deal would enable them to add digital, data and technology capabilities and grow the agency’s business in the UK, as part of their strategic ambition to take their company from “Good to Great”.

Goodstuff – the UK’s second-biggest independent media agency and the 14th largest overall, with an estimated £208m in annual billings in 2020, according to Campaign’s School Reports – will retain its brand.

Stephens and Hayes have also committed to the company for five years as part of their earn-out.

The deal was agreed just days before Christmas. Financial terms were not disclosed but Goodstuff is likely to have sold for more than £30m on the basis that it reported profit before exceptional items, known as Ebitda, of £3.4m in the year before the pandemic, and typically an agency will sell for about 10 times annual profits.

Companies House filings show Stephens and Hayes controlled all the shares of Goodstuff Holdings but it is thought their combined stake ended up being closer to 75%, because eight other senior executives had share options that vest following the sale.

The eight partners are Simeon Adams, Bobby Din, Sam Drake, Paul Gayfer, Laura Moorcraft, Megan Stuart, Genevieve Tompkins and Simon Wilden.

Goodstuff employs about 130 people and has created a deal bonus pot to reward other staff with proceeds from the sale.

The agency will become part of Stagwell Media Network, the media arm, which has 3,000 staff and claims to manage close to $5bn (£3.7bn) in annual spend globally.

Mark Penn, a former Microsoft and WPP executive, founded Stagwell in 2015. It has since acquired dozens of agencies, including MDC Partners, the owner of creative shops 72andSunny and Anomaly and media agency Assembly. Stagwell has about 10,000 employees around the world.

Stephens and Hayes said: “Goodstuff’s unswerving mission is to be the world’s most inventive media agency, and to help accelerate our next phase, we wanted to join a network that could bring world-class capabilities in data, technology, and digital.

“In Stagwell, we’ve not only found these services, but also a partner that perfectly aligns with our culture of entrepreneurialism, invention, and progress. We’ve been hugely impressed by Stagwell’s challenger status and ambitions, their senior leadership team, and the breadth of world-class modern marketing brands in the group.”

Penn, who is chairman and chief executive of Stagwell, said: “We welcome Goodstuff as a critical part of our strategy to create a truly global and competitive media operation.

“When we created Stagwell Media Network [in September 2021], we set out to build a collaborative and coherent network of global media agencies that are on the leading edge of media, data, and technology. The addition of Goodstuff, with their unrivalled track record of innovation, continues to deliver on our vision of transforming marketing.”

It is understood that Goodstuff and Assembly worked together on pitching for at least one – unnamed – client last year, which encouraged both sides to consider an M&A deal.

James Townsend, global chief executive of Stagwell Media Network, said: “What attracted us to the agency were their world-class leadership and unwavering focus on people, culture, and the work.

“After a series of successful collaborations with Assembly in the UK, we see the potential for our network to build something truly differentiated, progressive, and exciting in the marketplace.”

Sale reflects Goodstuff’s need for digital, data and tech capabilities

Stephens, who is 50, and Hayes, 54, met in their twenties at Saatchi & Saatchi, before moving to Manning Gottlieb OMD, where they incubated Goodstuff – initially as a planning agency, before expanding into buying in 2011.

Omnicom, the parent company of Manning Gottlieb OMD, retained a minority stake until 2017, when Stephens and Hayes took 100% control.

The agency has won a reputation for its creative and collaborative approach, attracting clients such as Cazoo, Ovo, On the Beach and Yorkshire Tea, winning Grands Prix at both the Media Week Awards and Campaign Media Awards in 2019 and 2020, and staging the annual Goodstuff Media Showcase, where media owners are invited to pitch ideas to creative agencies.

The founding partners have prided themselves on Goodstuff’s independent ownership, but there was speculation that they were considering a sale in autumn 2019 and the rumours resurfaced in the same period of 2021.

Their decision to sell now appears to be significant as clients increasingly look for one agency partner that can offer full-funnel, omnichannel planning and buying across both digital and traditional media.

Goodstuff is known for its expertise in communications planning and broadcast TV, whereas Stagwell’s media capabilities are chiefly in digital and performance marketing. Stagwell acquired specialists such as Forward3D and PMX and subsequently merged them with Assembly, a traditional media agency.

Stephens and Hayes explained the rationale for the sale in a company blog post, describing it as “a recognition that whilst we’re one of the UK’s leading media agencies now, the digital, data and technology industry around us is changing at such pace that, if we’re to realise our stated mission [to move from ‘Good to Great’], we must similarly change, and evolve our offering”.

Goodstuff initially talked to several “digital specialists” about the idea of an “informal” partnership, before moving to discussions about a sale, according to the blogpost.

Stephens added they were certain that they did not want to sell to one of the established agency giants or a private equity investor because that would not help Goodstuff to achieve its ambitions.

Headroom for growth in the UK 

Goodstuff Communications is Stagwell’s first acquisition since the merger of MDC Partners completed in August 2021 through a reverse takeover. The company is listed on the New York stock market.

Penn has talked about building Stagwell into “a digital-first alternative to traditional agency holding companies”. It is one of several “challenger” groups – including S4 Capital, You & Mr Jones and Dept – to have emerged in recent years.

He told investors at Stagwell’s Q3 results that “making sure that we have on[line] and offline media on a global basis” and winning “global contracts” were among his priorities.

Acquiring Goodstuff allows Stagwell to bring together offline and online media in Europe in the same way that it has already done in the US, Townsend told Campaign, stressing the growing need to combine brand building and performance marketing in a single offer that he called “brand performance”.

Stagwell Media Network will have nearly 500 staff in Europe. Assembly employs about 350 people, plus 130 are joining from Goodstuff.

While Goodstuff is expected to support Stagwell Media Network on work across Europe, Stephens and Hayes said their primary focus remains the UK.

There is headroom for growth as they look to compete with bigger rivals, they said, citing Publicis Groupe’s Zenith, WPP’s Essence and Manning Gottlieb OMD as examples of some of the UK’s top 10 media agencies that they rate.

Goodstuff was advised by corporate advisory firm Clarity, law firm Osborne Clarke and accountants Moore Kingston Smith.

Clarity previously worked on Adam & Eve’s sale to Omnicom’s DDB and M&C Saatchi’s sale of Walker Media to Publicis Groupe. Walker Media had a similar profile to Goodstuff and sold at a multiple of 9.2 times annual profits.

Stephens and Hayes stressed in their blog post that “all the good bits of Goodstuff remain unchanged” following the sale.

The post said: “Andrew, Ben and the partners are committed for the long term… our brand, our values, our culture and our relentless focus on inventive work will not shift an inch but as of today, we also have access to world-class digital and data talent, services and technology to bring omnichannel brilliance to the most progressive client brands.”

As part of the sale process, Goodstuff has exited its minority interests in Love Sugar Science and Sixteen By Nine, two agencies that it supported in a start-up initiative, called Startstuff, in 2019.

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Adweek

by Olivia Morley

CONTACT

Beth Sidhu

FEATURING

Stagwell Inc. (STGW) today announced strong revenue in the third quarter, driven by its recent MDC Partners merger and growth across most segments.

Stagwell’s total revenue reached $466.6 million in the third quarter ending September 30, up from $228.1 million in the same period last year, an increase of 104.6%. The company’s pro forma organic net revenue was up 22.8% in the third quarter.

The pro forma revenue calculation assumes that the company solidified its merger with MDC at the beginning of the year, instead of in August.

“The strength displayed across our businesses reinforced our conviction and the power of the new Stagwell platform, and makes one thing abundantly clear—the combination is working,” Stagwell Chairman and CEO Mark Penn said on an earnings call Wednesday.

Its merger with MDC fueled Stagwell’s ascent to being a prominent player in the agency ecosystem that can compete with major holding companies WPP, Omnicom Group, Interpublic Group of Companies, Dentsu, and Publicis Groupe. Well-known agencies under the Stagwell umbrella include 72andSunny, Assembly, Anomaly, Donar, Code and Theory, Media Kitchen and Crispin Porter Bogusky. The merger with MDC allowed Stagwell to work under a single P&L and leverage talent from across its expanding network.

This is the first quarter that Stagwell reported consolidated earnings. Stagwell and MDC finalized the merger on Aug. 2, and the company’s market cap now sits at $2.4 billion.

A single P&L model

Stagwell’s strategy hinges on global expansion and marrying its brands under a single P&L, made possible by the merger. It’s emphasizing the need for the industry to bring creative and digital together.

“While one could have done creative only, or one could have done digital only, to get to these larger accounts that the big four have a lock on, you really need to be able to show both, and you need to be able to show both synchronized well,” Penn told Adweek in an interview after the earnings call.

Stagwell’s digital business line contributed to its largest share of net revenue at 37%. The creative business line made up a close second at 34%.

New business wins across its agencies also drove revenue. The company reported 63.7 million in net new business wins in the third quarter, including high-profile accounts Fitbit, Hasbro, Groupon, Athleta and Aetna among others.

“We’re getting into larger pitches and winning larger combined assignments,” said Penn.

Stagwell saw growth that surpassed 2019 revenues across most of its brands in Q3. Its integrated agencies network and media network drove net revenue growth, up growing 20.9% and 30.9% year over year, respectively.

The Stagwell Media Network, which includes Assembly, MMI Agency, Media Kitchen, Grason, Gale, Multiview and Locaria manages $5.5 billion in media. Assembly, newly combined with ForwardPMX, makes up the largest share of the network.

“We reorganized the media department. I think that’s getting into significantly larger assignments and bigger pitches,” Penn said.

The company saw a loss in one segment, with net revenue across its communications network down by $3.2 million. Penn attributes the loss to an off year in the political cycle and expects the segment to rebound next year. With upcoming house and senate elections in 2022, he says industry experts are predicting record fundraising in the political space.

Investments in talent, tech, and global expansion

Stagwell avoided some of the hiring challenges that currently plague the industry.

Over the last six months, the company hired over 1,000 people with the help of its new central hiring database featuring over 250,000 applicants. Stagwell recruiters “report that the Stagwell combination has created an attractive place for marketing and advertising talent, especially relevant to competitors whose businesses and recruitment models are outdated,” Penn said on the earnings call.

Looking forward, Stagwell aims to expand its investment in technology, including software products. “We’re getting out M&A department in place, we’re beginning to review the first opportunities. We’re also going to be a player in having significant SaaS and DaaS products, and I’m beginning to turn to getting that organized in the way that I want that to be,” said Penn.

The company is also focused on expanding to global markets with an emphasis on Latin America, India and Asia. “I think that we are qualified for virtually any assignment in North America now. But we’re not qualified for any global assignment,” said Penn.

Stagwell plans to expand globally through its affiliate program and through targeted acquisition. The affiliate program includes 30 affiliates and Stagwell plans to grow the program to 50. Stagwell has also laid out $65 to $100 million dollars a year to facilitate its global expansion, Penn told Adweek.

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FEATURING

Third Quarter GAAP Revenue growth of 104.6%

Third Quarter Pro Forma Organic Net Revenue growth of 22.8%, 27.9% excluding Advocacy

Third Quarter Net Loss attributable to Stagwell was $2.1 million

Third Quarter Pro Forma Adjusted EBITDA of $100 million

Company Raises Full Year Pro Forma Adjusted EBITDA outlook

REPORTED THIRD QUARTER & YTD HIGHLIGHTS:

  • GAAP revenue of $466.6 million in the third quarter versus $228.1 million in the prior year period, an increase of 104.6%; and $857.4 million in the nine months ended September 30, 2021 versus $575.0 million in the prior year period, an increase of 49.1%.
  • Net revenue of $409.1 million in the third quarter versus $152.9 million in the prior year period, an increase of 167.6%; and $749.2 million in the nine months ended September 30, 2021 versus $434.1 million in the prior year period, an increase of 72.6%.
  • Net loss attributable to Stagwell Inc. common shareholders of $2.1 million in the third quarter of 2021 versus net income of $17.8 million in the prior year period; and income of $14.1 million in the nine months ended September 30, 2021 versus $34.1 million in the prior year period.
  • Adjusted EBITDA of $87.5 million in the third quarter versus $37.1 million in the prior year period, an increase of 135.8%; and $150.1 million in the nine months ended September 30, 2021 versus $79.0 million in the prior year period, an increase of 90.0%.

PRO FORMA REPORTED THIRD QUARTER & YTD STAGWELL INC. HIGHLIGHTS:

  • Pro Forma GAAP revenue of $568.3 million in the third quarter versus $511.5 million in the prior year period, an increase of 11.1%; and $1,612.4 million in the nine months ended September 30, 2021 versus $1,445.8 million in the prior year period, an increase of 11.5%.
  • Pro Forma net revenue of $498.1 million in the third quarter versus $397.8 million in the prior year period, an increase of 25.2%; and $1,407.1 million in the nine months ended September 30, 2021 versus $1,185.4 million in the prior year period, an increase of 18.7%.
  • Pro Forma organic net revenue increased 22.8% in the third quarter and 15.6% for the nine months ended September 30, 2021.
  • Pro Forma adjusted EBITDA for the three months ended September 30, 2021 was $100.3 million versus $89.3 million in the prior year period, an increase of 12.4%. Pro forma adjusted EBITDA Margin was 20.1%, compared to 22.4% in the prior year period. Excluding the impact of the advocacy business, adjusted EBITDA margins would have been 20.1% in the third quarter of 2021 and 19.3% the third quarter of
  • Pro Forma adjusted EBITDA for the nine months ended September 30, 2021 was $275.3 million versus $205.9 million in the prior year period, an increase of 33.7%. Adjusted EBITDA Margin was 19.6%, compared to 17.4% in the prior year period.
  • Net New Business wins totaled $63.7 million in the third quarter.

New York, NY, November 3, 2021 (NASDAQ: STGW) – Stagwell Inc. (“Stagwell”) today announced financial results for the three and nine months ended September 30, 2021.

“Stagwell’s third quarter results make one thing very clear: the combination is working. We delivered pro forma organic net revenue growth of 23%, a pro forma adjusted EBITDA margin over 20%, and are pleased to raise our full year adjusted EBITDA guidance on the basis of our results to date,” said Mark Penn, Chairman and Chief Executive Officer of Stagwell. “Our growth this quarter was driven by double-digit, pro forma net revenue growth across nearly all our client offerings, including digital transformation, communications, media and data analytics. On a year-over-year basis excluding the advocacy business, pro forma organic net revenue grew 28%. With net new business of $64 million, this is a strong first quarter as a newly combined company.”

Frank Lanuto, Chief Financial Officer, commented: “The Company reported strong third quarter pro forma results with GAAP revenue of $568 million, net revenue of $498 million and Adjusted EBITDA of $100 million. Organic pro forma net revenue growth of 23% for the quarter, as well as growth from 2019 of 14%, are evidence of the Company’s recovery from the pandemic and transition to a new phase of overall growth.”

Third Quarter and Year-to-Date 2021 Pro Forma Financial Results

Pro Forma net revenue for the third quarter of 2021 was $498.1 million versus $397.8 million for the third quarter of 2020, an increase of 25.2%.

Pro Forma organic net revenue increased 22.8%, and foreign exchange and acquisitions, net of dispositions, had a positive impact of 0.7% and 1.6%, respectively. Organic net revenue increased primarily due to a continuation of the recovery in spending by clients begun in the first quarter.

Net New Business wins in the third quarter of 2021 totaled $63.7 million.

Pro Forma adjusted EBITDA for the third quarter of 2021 was $100.3 million versus $89.3 million for the third quarter of 2020, an increase of 12.4%, primarily driven by strong revenue growth. Pro Forma adjusted EBITDA margin in the third quarter of 2021 was 20.1%, down from 22.4% compared to the same period in 2020. Excluding the impact of the advocacy business, adjusted EBITDA margins would have been 20.1% for the third quarter of 2021 and 19.3% for the third quarter of 2020.

Pro Forma net revenue for the first nine months of 2021 was $1,407.1 million versus $1,185.4 million in the prior year period.

Pro Forma organic net revenue for the nine months ended 2021 increased by 15.6% and foreign exchange and acquisitions, net of dispositions, had a positive impact of 1.3% and 1.8%, respectively.

Pro Forma adjusted EBITDA for the first nine months of 2021 was $275.3 million versus $205.9 million in the first nine months of 2020, an increase of 33.7%. This led to an Adjusted EBITDA Margin of 19.6% versus 17.4% in prior year period.

Financial Outlook

2021 financial guidance is as follows:

  • Revenue for 2021, on a pro forma basis giving effect to the combination as if it was completed on January 1, 2021, is estimated to be $2.150 to $2.180 billion, including approximately $755 million for legacy MDC for the seven-month period ended July 31, 2021.
  • Adjusted EBITDA for 2021, on a pro forma basis giving effect to the combination as if it was completed on January 1, 2021, is estimated to be $370 to $380 million, including approximately $124 million for legacy MDC for the seven-month period ended July 31, 2021.
  • Guidance assumes no impact from foreign exchange or acquisitions or dispositions.

* The Company has excluded a quantitative reconciliation with respect to the Company’s 2021 guidance under the “unreasonable efforts” exception in Item 10(e)(1)(i)(B) of Regulation S-K. See “Non-GAAP Financial Measures” below for additional information.

 

Conference Call

Management will host a video webcast and conference call on Wednesday, November 3, 2021, at 8:30 a.m. (ET) to discuss results for Stagwell Inc. for the three and nine months ended September 30, 2021.  The video webcast will be accessible at https://kvgo.com/corporate-services/stagwell-group-earnings-call-q3. An investor presentation has been posted on our website at www.stagwellglobal.com and may be referred to during the conference call.

A recording of the conference call will be accessible one hour after the call and available for ninety days at www.stagwellglobal.com.

Stagwell Inc.

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Basis of Presentation

The acquisition of MDC Partners (MDC) by Stagwell Marketing Group (SMG) was completed on August 2, 2021. The results of MDC are included within the Statement of Operations for the period beginning on the date of the acquisition through the end of the respective period presented and the results of SMG are included for the entire period presented.

Non-GAAP Financial Measures

In addition to its reported results, Stagwell Inc has included in this earnings release certain financial results that the Securities and Exchange Commission (SEC) defines as “non-GAAP Financial Measures.”  Management believes that such non-GAAP financial measures, when read in conjunction with the Company’s reported results, can provide useful supplemental information for investors analyzing period to period comparisons of the Company’s results. Such non-GAAP financial measures include the following:

Pro Forma Results: The Pro Forma amounts presented for each period were prepared by combining the historical standalone statements of operations for each of legacy MDC and SMG. The unaudited pro forma results are provided for illustrative purposes only and do not purport to represent what the actual consolidated results of operations or consolidated financial condition would have been had the combination actually occurred on the date indicated, nor do they purport to project the future consolidated results of operations or consolidated financial condition for any future period or as of any future date. The Company has excluded a quantitative reconciliation of adjusted Pro Forma EBITDA to net income under the “unreasonable efforts” exception in Item 10(e)(1)(i)(B) of Regulation S-K.

(1) Organic Revenue: “Organic revenue growth” and “organic revenue decline” refer to the positive or negative results, respectively, of subtracting both the foreign exchange and acquisition (disposition) components from total revenue growth. The acquisition (disposition) component is calculated by aggregating prior period revenue for any acquired businesses, less the prior period revenue of any businesses that were disposed of during the current period. The organic revenue growth (decline) component reflects the constant currency impact of (a) the change in revenue of the partner firms that the Company has held throughout each of the comparable periods presented, and (b) “non-GAAP acquisitions (dispositions), net”. Non-GAAP acquisitions (dispositions), net consists of (i) for acquisitions during the current year, the revenue effect from such acquisition as if the acquisition had been owned during the equivalent period in the prior year and (ii) for acquisitions during the previous year, the revenue effect from such acquisitions as if they had been owned during that entire year (or same period as the current reportable period), taking into account their respective pre-acquisition revenues for the applicable periods, and (iii) for dispositions, the revenue effect from such disposition as if they had been disposed of during the equivalent period in the prior year.

(2) Net New Business: Estimate of annualized revenue for new wins less annualized revenue for losses incurred in the period.

(3) Adjusted EBITDA: Adjusted EBITDA is defined as Net income excluding non-operating income or expense to achieve operating income, plus depreciation and amortization, stock-based compensation, deferred acquisition consideration adjustments, and other items. Other items include restructuring costs, acquisition-related expenses, and non-recurring items.

(4) Financial Guidance:  The Company provides guidance on a non-GAAP basis as it cannot predict certain elements which are included in reported GAAP results.

Included in this earnings release are tables reconciling reported Stagwell Inc. results to arrive at certain of these non-GAAP financial measures.

This press release contains forward-looking statements. Statements in this press release that are not historical facts, including without limitation the information under the heading “Financial Outlook” and statements about the Company’s beliefs and expectations, earnings (loss) guidance, recent business and economic trends, potential acquisitions, and estimates of amounts for redeemable noncontrolling interests and deferred acquisition consideration, constitute forward-looking statements. Words such as “estimates”, “expects”, “contemplates”, “will”, “anticipates”, “projects”, “plans”, “intends”, “believes”, “forecasts”, “may”, “should”, and variations of such words or similar expressions are intended to identify forward-looking statements. These statements are based on current plans, estimates and projections, and are subject to change based on a number of factors, including those outlined in this section.  Forward-looking statements speak only as of the date they are made, and the Company undertakes no obligation to update publicly any of them in light of new information or future events, if any.

      Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statements. Such risk factors include, but are not limited to, the following:

  • risks associated with international, national and regional unfavorable economic conditions that could affect the Company or its clients, including as a result of the novel coronavirus pandemic (“COVID-19”);
  • the effects of the outbreak of COVID-19, including the measures to reduce its spread, and the impact on the economy and demand for our services, which may precipitate or exacerbate other risks and uncertainties;
  • an inability to realize expected benefits of the redomiciliation of the Company from the federal jurisdiction of Canada to the State of Delaware (the “Redomiciliation”) and the subsequent combination of the Company’s business with the business of the subsidiaries of Stagwell Media LP (“Stagwell”) that own and operate a portfolio of marketing services companies (the “Business Combination” and, together with the Redomiciliation, the “Transactions”);
  • adverse tax consequences in connection with the Transactions for the Company, its operations and its shareholders, that may differ from the expectations of the Company, including that future changes in tax law, potential increases to corporate tax rates in the United States and disagreements with the tax authorities on the Company’s determination of value and computations of its attributes may result in increased tax costs;
  • the occurrence of material Canadian federal income tax (including material “emigration tax”) as a result of the Transactions;
  • the impact of uncertainty associated with the Transactions on the Company’s businesses;
  • direct or indirect costs associated with the Transactions, which could be greater than expected;
  • risks associated with severe effects of international, national and regional economic conditions;
  • the Company’s ability to attract new clients and retain existing clients;
  • reduction in client spending and changes in client advertising, marketing and corporate communications requirements;
  • financial failure of the Company’s clients;
  • the Company’s ability to retain and attract key employees;
  • the Company’s ability to achieve the full amount of its stated cost saving initiatives;
  • the Company’s implementation of strategic initiatives;
  • the Company’s ability to remain in compliance with its debt agreements and the Company’s ability to finance its contingent payment obligations when due and payable, including but not limited to those relating to redeemable noncontrolling interests and deferred acquisition consideration;
  • the successful completion and integration of acquisitions which complement and expand the Company’s business capabilities; and
  • foreign currency fluctuations.

 Investors should carefully consider these risk factors, other risk factors described herein, and the additional risk factors outlined in more detail in Exhibit 99.2 to our Current Report on Form 8-K, filed with the Securities and Exchange Commission (the “SEC”) on August 10, 2021, and accessible on the SEC’s website at www.sec.gov., under the caption “Risk Factors,” and in the Company’s other SEC

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Originally released on

CONTACT

Michaela Pewarski

FEATURING

NEW YORK, Oct. 20, 2021 /PRNewswire/ — Stagwell (NASDAQ: STGW) announced today the Company will report financial results for the three months ended September 30, 2021 on Wednesday, November 3, 2021, before the market open.

Stagwell will host a video webcast to review those results the same day at 8:30 AM (ET). The webcast will be accessible via this link.

A replay of the webcast will be available following the event at Stagwell’s website, www.stagwellglobal.com 

About Stagwell Inc.
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 24+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients

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Originally released on

CONTACT

Michaela Pewarski

ir@stagwellglobal.com

FEATURING

NEW YORK, Oct. 20, 2021 /PRNewswire/ — Stagwell (NASDAQ: STGW) announced today the agenda for its fall investor introduction event on November 8, 2021. Credentialed press are invited to register. Visit this link to reserve a spot.

The event will feature four presentations:

–   Stagwell’s Strategic Direction with Chairman and CEO Mark Penn, joined by President Jay Leveton and Integrated Solutions lead Julia Hammond
–   Our Growth Engine, featuring YML CEO Ashish Toshniwal, Code and Theory CEO Dan Gardner, Stagwell Media Network Chief Product Officer Brad Simms and Targeted Victory CEO Zac Moffatt.
–   Investment & Financials, presented by Stagwell Chief Investment Officer Jason Reid and Chief Financial Officer Frank Lanuto.
–   Future of the Consumer Economy, a fireside chat with former Treasury Secretary Lawrence H. Summers and Stagwell Chairman and CEO Mark Penn, moderated by the Wall Street Journal’s Gerry Baker.

The event will be hosted at Stagwell’s global campus at 1 World Trade Center in Manhattan, N.Y., and a portion of the event will be streamed live via video webcast. Vaccinations will be required for in-person attendees. A recording of the presentation will be available after the event on Stagwell’s website, www.stagwellglobal.com.

ABOUT STAGWELL

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

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Originally released on

CONTACT

Michaela Pewarski

FEATURING

Former United States Treasury Secretary Lawrence H. Summers to join special in-person discussion hosted at 1 World Trade Center

NEW YORK, Sept. 2, 2021 /PRNewswire/ — Stagwell (NASDAQ: STGW) announced today it has rescheduled its fall investor introduction event from September 20, 2021 to November 8, 2021. Credentialed press are invited to register. Visit this link to reserve a spot.

In addition to presentations from Stagwell’s management team, the event will feature a special in-person discussion with former United States Treasury Secretary Lawrence H. Summers. Summers previously served as Chief Economist of the World Bank, and under President Barack Obama was Director of the National Economic Council. Summers is currently Charles W. Eliot University Professor and President Emeritus at Harvard University.

The event will be hosted at Stagwell’s global campus at 1 World Trade Center in Manhattan, N.Y., and streamed live via video webcast. Vaccinations will be required for in-person attendees. A recording of the presentation will be available after the event on Stagwell’s website, www.stagwellglobal.com.

Last month, Stagwell Marketing Group LLC and MDC Partners combined to form Stagwell, a top-10 global marketing services company built to transform marketing.

About Stagwell Inc.
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 24+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients

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Originally released on

CONTACT

Michaela Pewarski

FEATURING

NEW YORK, Sept. 23, 2021 /PRNewswire/ — Stagwell Inc. (Nasdaq: STGW) today announced the Company elected to convert all outstanding shares of its Series 6 Convertible Preferred Stock, par value $0.001 per share (the “Series 6 Preferred Stock”) and its Series 8 Convertible Preferred Stock, par value $0.001 per share (the “Series 8 Preferred Stock”). A Notice of Conversion was provided to each holder of record of the Company’s Series 6 and Series 8 Preferred Stock on September 23, 2021. The conversion will take place and be effective on October 7, 2021 (the “Conversion Date”).

Pursuant to the Series 6 Notice, all 50,000 outstanding shares of Series 6 Preferred Stock will be converted into 12,086,700 shares of the Company’s Class A Common Stock, par value $0.001 per share (the “Class A Common Stock”), on the Conversion Date. Pursuant to the Series 8 Notice, all 73,849 outstanding shares of Series 8 Preferred Stock will be converted into 20,948,746 shares of the Company’s Class A Common Stock.

“We feel confident the conversion of preferred shares is in the best interests of all Stagwell common shareholders as it eliminates any potential accretion,” said Mark Penn, Chairman and CEO, Stagwell Inc. “This action helps to complete the process we embarked upon to streamline and simplify Stagwell’s capital structure, making this a more investable company for the long term.”

This action helps to complete the process we embarked upon to streamline and simplify Stagwell’s capital structure, making this a more investable company for the long term.

Mark Penn

CEO, Stagwell

The shares of Class A Common Stock are being issued in reliance upon the exemption set forth in Section 3(a)(9) of the Securities Act of 1933, as amended, for securities exchanged by the Company and existing security holders where no commission or other remuneration is paid or given directly or indirectly by the Company for soliciting such exchange.

About Stagwell Inc.
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 24+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients

Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, as amended, which include statements regarding the Company’s intentions or current expectations concerning, among other things, the completion, timing and potential benefits of the conversion of the Series 6 Preferred Stock and the Series 8 Preferred Stock. Forward-looking statements are subject to known and unknown risks and uncertainties, which could cause actual results to differ materially from those expected or implied by the forward-looking statements.

(Source: Stagwell Inc.)

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Originally released on

CONTACT

Beth Sidhu

FEATURING

NEW YORK, Aug. 30, 2021 /PRNewswire/ — (NASDAQ:STGW): Stagwell announced it will visit the Nasdaq MarketSite in Times Square on Wednesday, September 1, 2021, as it continues to celebrate the completion of the company’s launch in August. 

In honor of the occasion, Mark Penn, Chairman and CEO of Stagwell, will ring the Closing Bell. A live stream of the ceremony will be available on NASDAQ’s site at https://www.nasdaq.com/marketsite/bell-ringing-ceremony. 

Earlier this month, Stagwell Marketing Group LLC and MDC Partners Inc. combined to form Stagwell, a top-10 global marketing services company built to transform marketing.

About Stagwell Inc.
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 24+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients

For more information, visit www.stagwellglobal.com

Contact:

Beth Sidhu
beth.sidhu@stagwellglobal.com
(202) 423-4414

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