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The DEI movement within the creative industry has made strides in recent years. From Chief Diversity Officers to ERGs to more transparency.

But, there’s a long way to go. One such area is climate justice — the intersection of the climate crisis and social & equity issues. As climate change disproportionately affects women and marginalized communities around the world, there is an opportunity for DEI allies within the creative industry and outside of it to also consider a push for a clean & sustainable future. From internal initiatives & policy to their clients & the work they do for them.

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Everyone deserves to get a home free of discrimination but unfair housing policies continue to prevent this from happening – today, the homeownership gap between Black and white households is still almost as wide as it was in 1970.
This session dives into how Zillow’s brand purpose – to make home a reality for more people – informs the brand’s marketing and consumer advocacy efforts, such as addressing fair housing policies and partnering with the White House to make rental costs more transparent. Hear about how your brand can inspire teams to elevate your industry and customer experience.

The Future of Spatial Interaction and Storytelling

ARound

with 3lb Games, Medici XD, and Immersive XR Design

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The urgency to create equitable communities where all people thrive continues, but most solutions have been slow to bring change. Especially in Minneapolis, which has one of the largest racial wealth gaps in the nation. But a pioneering movement in the city is building a vibrant community that supports business development, celebrates culture and nurtures belonging so Black people can thrive. Hear how this unique approach, fueled by creative, corporate and civic partners, is expected to transform Minneapolis’ reputation while providing a powerful blueprint for change across the country.

On the Offensive: Can Athletes and Creators Own Their Brands

Code and Theory

with ON_Discourse and Calaxy

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You’re a creator, an entertainer, or a famous athlete on, say, the Brooklyn Nets. What does ownership of your brand mean? How do you monetize it in the digital landscape? The answers aren’t so simple. Join Spencer Dinwiddie, NBA star and Co-founder of Calaxy, a groundbreaking platform empowering creators, and Solo Ceesay, Co-founder of Calaxy, for a contrarian discussion about brand ownership today. Led by Dan Gardner, Executive Chairman of Code and Theory, the panel will cover trends, challenges, and opportunities that arise when athletes and fans embrace the creator economy.

Vital Signs of Hope: Optimism for AI in Healthcare

Code and Theory

with Hoag and Sutter Health

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Detecting signs of diseases, earlier.
Personalizing care, at scale.
Cost savings, consistently.
These are the realities of AI and healthcare. But there’s whispers throughout the industry about AI upending operations and spurring job loss. The truth is — it may be all of the above.
This contrarian panel chooses optimism.
Hear from leaders at Sutter Health, Hoag and Code and Theory as they examine how harnessing the power of AI, analytics, and innovative technologies can deliver positive, lasting change that our healthcare is in desperate need of.

Code and Theory

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Is your brand offending your audience? You may not think so, but did you know the term “diverse” centers whiteness as the norm? Historically excluded groups are all too familiar with these nuances and it’s past time that marketers caught up. Join ‘Words Up: Inclusive Writing Guide’ co-author Kirstyn Nimmo to learn how to resonate with wider audiences and protect your brand, while discussing 10 layers of identity (e.g. race, ability, gender, sexuality, age & more.) Attendees will be invited to inform the guide’s third update by sharing their thoughts on inclusive and exclusive language.

The Future of Fishing is Female: Transforming an Old Pastime

Colle McVoy

with Recreational Boating & Fishing Foundation, Conde Nast, and Aritzia

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Fishing may be one of America’s oldest pastimes, but a great many Americans don’t feel welcomed into the sport, especially women. That is changing drastically through an innovative program transforming the way fishing is perceived. Using proprietary data showing the profound impact of the sport on women and girls, as well as unprecedented partnerships with influential creators, media brands and publishers like Hypebae, Vanity Fair and Forbes, fishing is getting a reputation refresh. Hear about the strategies and insights that are making it trend and grow with younger and diverse audiences.

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How did a whiskey made in Scotland but loved in Latin America recruit the next generation of Hispanic American drinkers? Buchanan’s built a brand that’s become the fastest growing Scotch* by celebrating the rich duality of the Hispanic American community with a creative strategy driven and made by the target consumer for the target consumer. By adding consumers into the equation across all touch points, Buchanan’s has learned more about the communities they serve while cultivating a space for authentic storytelling, led by the people that know best.
*Source: Combined Nielsen + NABCA

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We want to introduce the movement to shift creativity away from working with major polluters and into a creative climate-positive future. Greenwashing for polluters can harm clean tech companies and clean brands, and impacts the ability to recruit diverse young talent. However, there is a growing movement inside the ad, PR, and creator industries to support the climate transition – and it is making a major impact.

In three fireside chats, we’ll talk with creative leaders about how taking real action on the climate crisis is integral to their creative work, and building stronger businesses.

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The ease and low cost of advertising has distorted the way business is run.
– It is allowing undifferentiated propositions to continue to grow by replacing the users they lose with new ones.
– It has fueled the growth of new-wave single product DTC businesses that are incapable of diversifying and compete for the same millennial consumers.

And across the consumer economy, it is focussing too much resources on user acquisition and away from user experience and value creation.

Lastly it is shaping a consumer economy fueled by unsustainable consumption that is destroying the planet.

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Athletes today are building businesses, nonprofits, and creating identities that go well beyond the court, field and stadium. They’re interested in having meaningful conversations with brands that want to invest dollars not just in the person’s athletic success, but in who they are and what they stand for. Brands will learn best practices to create authentic relationships with athletes while driving new value for consumers. And athletes will walk away with a new playbook for how they can make the most out of their own personal brand.

Client Panels We’re Rooting For:

Allison+Partners

AFSP: 

The Lifesaving Power of Media and Entertainment

Niantic: 

Spatial Computing and the Web: Bridging Mobile to Headset

X, Alphabet’s Moonshot Factory: 

Rethinking the Electric Grid – the World’s Largest Machine

New Blue Economy: Shifting Our Relationship with the Ocean

Moderna: 

AI is all the rage. Why we should be talking about quantum.

Automating for Inclusivity: Healthcare’s Greatest Opportunity

Telly: 

The Most Powerful Four Letter Word in Marketing (Free!)

Grammarly: 

Self-Regulation Is The Future of Responsible AI

WEKA: 

Pedal to the Metal: Why VFX Is Moving to The Cloud

HPE: 

Fixing the Postpartum Healthcare Crisis

Esports Gets an AI-Fueled Assist

Saving the Planet From AI

Driscoll: 

Innovating Ag: Technology transforms our oldest industry

The Future of Flavor: Science, Trends & Innovation

The Production Board:

CRISPR Will Feed Us All

New Culture:

Food for Thought: How to Transform the Way We Feed the World

Quizlet:

SXSW EDU: Generative AI & the Fight for the Future of Education

SKDK

Forward Majority:

Strategic Stamina: Politics, Sports, and Start-ups Playing the Long Game

CONTACT

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LEGO: Branded Entertainment and Brand Fandom Go Hand in Hand  

LEGO Creative Director James Gregson shared his team’s playbook for using brand entertainment content like “The LEGO Movie” to drive long-term brand fandom with Rescout’s Ivan Kayser. Watch the clip.

Lenovo and Infinite Reality: What Is the Most Important Driver of Fandom?  

National Research Group’s Jay Kaufman interviews Infinite Reality CMO Hope Frank, Lenovo CMO Gerald Youngblood, NRG CMO Grady Miller and Brand Performance Network’s Shannon Pruitt after their SXSW Session “The Anatomy of a Fan.” Watch the clip

Minnesota Twins: Fan Insights Fuel Better Experiences

Technology is giving sports teams and sports marketers insights into fan behavior that they’ve never had before. Chris Iles, Sr. Director, Innovation and Growth at the Minnesota Twins, caught up with Stagwell at SXSW to chat about how teams like Twins are integrating tech innovation to reach a new generation of fans. Watch the Clip.

Originally Released On

PR Newswire

CONTACT:

Media Contact
Sarah Arvizo
pr@stagwellglobal.com

Originally Released On

PR Newswire

CONTACT:

Alex Birmingham
KWT Global
abirmingham@kwtgloblal.com

Emily Falcone
Axios
emily.falcone@axios.com

CONTACT

hello@stagwellglobal.com

SIGN UP FOR OUR INSIGHTS BLASTS

A Blueprint for Creating Equitable Communities

Colle McVoy

VOTE HERE.

The urgency to create equitable communities where all people thrive continues, but most solutions have been slow to bring change. Especially in Minneapolis, which has one of the largest racial wealth gaps in the nation. But a pioneering movement in the city is building a vibrant community that supports business development, celebrates culture and nurtures belonging so Black people can thrive. Hear how this unique approach, fueled by creative, corporate and civic partners, is expected to transform Minneapolis’ reputation while providing a powerful blueprint for change across the country.

The Future of Deaf Representation in Entertainment 

National Research Group

VOTE HERE.

The popularity of the film “CODA” sparked a new conversation about representation of the Deaf community in entertainment – authenticity on screen, inclusivity among writers, producers, and actors, and accessibility within the industry at large. Deaf West Theatre, the most prominent nonprofit organization focusing on Deaf-centered storytelling, has partnered with National Research Group, a global insights and strategy firm, to find out how those in the Deaf community really feel about the current state of representation and accessibility in entertainment. This session will highlight findings from an in-depth research study; feature video from a roundtable of prominent Deaf actors, directors, writers, and more; and provide insights on how to move forward to build a more inclusive industry.

Snoop, Martha, and the New Blend of Wine Consumers 

Observatory

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Wine has a reputation for needing a mature palate to fully appreciate. But why, with older millennials turning 40, is wine’s popularity continuing to decline? How does the wine industry compete with spirits, craft beer and hard seltzers to reach a diverse and younger (over 21) audience? By partnering with pop culture icons Snoop Dogg and Martha Stewart and leaning into trendier blends, 19 Crimes has reinvented the wine industry’s appeal to younger consumers. Snoop’s Cali Red achieved the number one single selling wine in pacesetter history and is bringing new consumers at an unparalleled rate. Join 19 Crimes, Observatory, and Snoop Dogg’s agent, Nick Adler, as they discuss how to attract new consumers despite radically changing consumers attitudes toward alcohol preferences.

Chief Digital Officers Transforming Health Care

YML

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Chief Digital Officers are responsible for increasing their team’s speed and agility, making an impact quickly, and shipping products more frequently. Does any of that scream health care to you? Well — maybe not historically, but this new crop of CDOs are changing the game. Hear from Rita Khan, CDO at Mayo Clinic, Prat Vemana, CDO at Kaiser Permanente, and Chris Waugh, Chief Innovation Officer at Sutter Health — all of whom are building the digital health experiences of more than 25M Americans. Interviewed by Ashish Toshniwal, Founder and CEO at YML, hear how these CDOs are shaping the future of patient-first experiences using cutting edge technology, design and product strategy.

72andSunny

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We’re in the midst of a ‘movement moment,’ a period of rapid change punctuated by incredible hardships and economic, social and political instability. All of this can take a serious toll on employee well-being and presents organizations with a host of challenges that have no easy solution. Join agency EDI Leaders as they discuss how they’ve responded to the crises we all face and how they’ve found ways to support employees through these polarizing times.

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The standard for professionalism has been dictated by a singular perspective for decades, so it’s no surprise that agencies and brands alike are struggling to evolve the corporate culture to suit a more diverse, inclusive workforce. Join us as we discuss where companies are falling short on their DEI promises and how we can rebuild the workplace of the future.