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CONTACT:

sxsw2024@stagwellglobal.com

Stagwell is headed to SXSW 2024! Join us and our agencies from March 9-11 for a series of happy hours, panel discussions, fireside chats, dinners, and more. Make sure to check out the full list of events below and reach out to sxsw2024@stagwellglobal.com with questions.

SATURDAY, MARCH 9

CULTURE EQUITY IN WOMEN’S SPORTS

Sport is a driving force in entertainment, culture, business, technology and more. Research shows that 96% of CEOs have played sports, which is no surprise given that athletic participation builds confidence, instills the power of teamwork, and sets individuals up for success. The last decade has seen increased popularity of female sporting events and a greater awareness of pay equity for women in sports. Yet, data shows that there is an alarming number of girls quitting sports due to low body confidence.

This panel will explore the relevant media and cultural influences impacting efforts to level the playing field for girls and women in sports – from grassroots, to collegiate to professional athletes.  

Date: Saturday, March 9th, 2024

Time: 5:30 – 6PM CT

Location: Female Quotient Equality Lounge

Address: Waller Creek Boathouse (74 Trinity St., Austin, TX 78701)

RSVP for the Equality Lounge here.

SUNDAY, MARCH 10

WHAT’S IN A LEGACY? PROTECTING BRAND INTEGRITY WHILE STILL PURSUING GROWTH

Join Freddy Dabaghi, Managing Director at Crispin Porter + Bogusky and Sarah Crockett, Global Chief Marketing Officer at Nature’s Sunshine for a 1:1 fireside chat discussing how to protect brand integrity while pursuing growth and building a legacy.  

Date: Sunday, March 10th, 2024

Time: 12:45PM CT

Location: Brand Innovators, Patio Stage

Address: Lambert’s Austin – (401 W 2nd St Austin, TX 78701)

Register for the Brand Innovators Marketing Leadership Summit at SXSW here

BRAND TRANSFORMATION IS BUSINESS TRANSFORMATION

Join Michelle Froah, Global Chief Marketing & Innovation Officer, ETS and Michael Treff, CEO of Code and Theory for a 1:1 fireside chat discussing how brand transformation is business transformation.

Date: Sunday, March 10th, 2024

Time: 3:30PM CT

Location: Brand Innovators, Patio Stage

Register for the Brand Innovators Marketing Leadership Summit at SXSW here

ATHLETE AS A BRAND: CREATIVE AUTHENTIC CONNECTIONS

Join Brandon Marshall, former NFL Player, Beth Lester Sidhu, Chief Brand and Communications Officer at Stagwell and Kalen Thornton, VP of Sports, Entertainment and Gaming at PepsiCo for a panel discussion on the best ways to create authentic relationships with athletes so they can make the most out of their own personal brand while driving new values for consumers.

Date: Sunday, March 10th, 2024

Time: 4 – 5PM CT

Location: Four Seasons, Ballroom CD

View full panel details here.

SXSW OFFICIAL COCKTAIL PARTY | STAGWELL x SPORTICO

Join us and our partners at Sportico to celebrate the SXSW Sports track and the return of SPORT BEACH 2024. 

Date: Sunday, March 10th, 2024

Time: 5 -7PM CT

Location: Four Seasons, Back Lawn

Let us know you are coming here.

IS SPATIAL THE NEW SOCIAL? PRIVATE DINNER WITH STAGWELL & ON_DISCOURSE

I guess we’re calling it Spatial now? Join Stagwell, together with ON_Discourse, for an invite-only dinner with leading innovators during SXSW 2024 for some rigorous debate and excellent local food.

Date: Sunday, March 10th, 2024

Time: 7:30PM CT

Location: Shared upon RSVP

Want to learn more? Reach out to sxsw2024@stagwellglobal.com

MONDAY, MARCH 11

AR: TRANSFORMING SOCIAL INTERACTIONS & LIVE EVENTS

Join Fotoulla Damaskos, EVP, Brand Strategy & Innovation at NRG, Evan Entler, Vice President, Digital Media at Minnesota United FC, Dana Ware, Chief Creative Officer at ARound, Gerald Youngblood, Chief Marketing Officer at Lenovo for a dynamic panel delving into Augmented Reality’s (AR) transformative role in social interactions and live events.

Date: Monday, March 11th, 2024

Time: 11AM -12:30PM CT

Location: Fairmont Austin (101 Red River Street f6, Austin, TX 78701)

View the full panel details here.

ASSEMBLY & DOTDASH PRESENT | METAMORPHOSIS @ SXSW

Date: Monday, March 11th, 2024

Time: 1 – 7PM CT

Location: Soho House (1011 S Congress Ave Building 2, Suite 100, Austin, TX 78704)

Register for the event here by March 6 to secure your spot. 

PANEL & COCKTAIL HOUR | REDSCOUT x PREACHER

Time: 3 – 5:30PM CT

Location: Preacher Gallery

RSVP here: PREACHER X RED SCOUT PRESENT STORIES OF SURVIVING AND THRIVING (splashthat.com)

 

 

If you want to connect with Stagwell in Austin, TX during this year’s SXSW, please reach out to sxsw2024@stagwellglobal.com. 

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SIGN UP FOR OUR INSIGHTS BLASTS

SXSW 2024 is already shaping up to be a melting pot of our favorite marketing trends: from the future of fandom, innovation in sport, and frontier technology like AI and AR, we can’t wait to hit Austin in 2024. Session proposals from 12 Stagwell companies are up for consideration in this year’s Panel Picker: 72andSunny, Allison+Partners, ARound, Assembly, Code and Theory, Colle McVoy, Crispin Porter + Bogusky, GALE, Hunter, National Research Group, Redscout, and SKDK. Read on to learn about the conversations on the voting bloc – and then click through to each session to cast your vote.

Voting takes less than ten seconds:

  • Click through the links to each panel
  • Create an account
  • Click the UP vote in the top right portion of each panel page to vote.

Voting closes on August 20.

See you in Austin!

 

 

Climate Justice and the Creative Industry

72andSunny

with Lots of good ideas, C-90, AAPI Victory Fund/Working Families Party

VOTE HERE.

The DEI movement within the creative industry has made strides in recent years. From Chief Diversity Officers to ERGs to more transparency.

But, there’s a long way to go. One such area is climate justice — the intersection of the climate crisis and social & equity issues. As climate change disproportionately affects women and marginalized communities around the world, there is an opportunity for DEI allies within the creative industry and outside of it to also consider a push for a clean & sustainable future. From internal initiatives & policy to their clients & the work they do for them.

 

 

Bringing It Home: Using Your Brand To Impact Public Policy

72andSunny

with Zillow

VOTE HERE.

Everyone deserves to get a home free of discrimination but unfair housing policies continue to prevent this from happening – today, the homeownership gap between Black and white households is still almost as wide as it was in 1970.
This session dives into how Zillow’s brand purpose – to make home a reality for more people – informs the brand’s marketing and consumer advocacy efforts, such as addressing fair housing policies and partnering with the White House to make rental costs more transparent. Hear about how your brand can inspire teams to elevate your industry and customer experience.

 

AR: Transforming Social Interactions & Live Events

ARound x Assembly x NRG

with Lenovo and Minnesota Twins

VOTE HERE. 

Join us for a dynamic panel delving into Augmented Reality’s (AR) transformative role in social interactions and live events. Our experts will share AR’s on gaming, live entertainment, and sports with case studies and future forecasts. Learn how businesses leverage AR for enhanced engagement, discover best practices, and uncover emerging trends. We’ll also discuss AR’s role in fostering inclusivity, its challenges, and ethical considerations. Uncover AR’s limitless potential and challenges.

The Future of Spatial Interaction and Storytelling

ARound

with 3lb Games, Medici XD, and Immersive XR Design

VOTE HERE.

The urgency to create equitable communities where all people thrive continues, but most solutions have been slow to bring change. Especially in Minneapolis, which has one of the largest racial wealth gaps in the nation. But a pioneering movement in the city is building a vibrant community that supports business development, celebrates culture and nurtures belonging so Black people can thrive. Hear how this unique approach, fueled by creative, corporate and civic partners, is expected to transform Minneapolis’ reputation while providing a powerful blueprint for change across the country.

Avoiding Performative Advocacy

Assembly

with Frederic Chen, Teach Many, and Mac Cosmetics

VOTE HERE. 

Consumers crave authenticity, seeking brands with shared values that advocate for causes close to their heart. However, there’s a fine line between genuine advocacy and performative gestures that miss the mark. How can brands strike the right balance? In this panel, we’ve gathered a diverse group of top content creators and marketers who have mastered the art of genuine advocacy. They’ll share their insights, experiences, and strategies to help you navigate brand responsibility and ignite meaningful partnerships.

On the Offensive: Can Athletes and Creators Own Their Brands

Code and Theory

with ON_Discourse and Calaxy

VOTE HERE.

You’re a creator, an entertainer, or a famous athlete on, say, the Brooklyn Nets. What does ownership of your brand mean? How do you monetize it in the digital landscape? The answers aren’t so simple. Join Spencer Dinwiddie, NBA star and Co-founder of Calaxy, a groundbreaking platform empowering creators, and Solo Ceesay, Co-founder of Calaxy, for a contrarian discussion about brand ownership today. Led by Dan Gardner, Executive Chairman of Code and Theory, the panel will cover trends, challenges, and opportunities that arise when athletes and fans embrace the creator economy.

Vital Signs of Hope: Optimism for AI in Healthcare

Code and Theory

with Hoag and Sutter Health

VOTE HERE.

Detecting signs of diseases, earlier.
Personalizing care, at scale.
Cost savings, consistently.
These are the realities of AI and healthcare. But there’s whispers throughout the industry about AI upending operations and spurring job loss. The truth is — it may be all of the above.
This contrarian panel chooses optimism.
Hear from leaders at Sutter Health, Hoag and Code and Theory as they examine how harnessing the power of AI, analytics, and innovative technologies can deliver positive, lasting change that our healthcare is in desperate need of.

 

Don’t Say ‘Diversity.’ What Inclusion Actually Sounds Like

Code and Theory

VOTE HERE.

Is your brand offending your audience? You may not think so, but did you know the term “diverse” centers whiteness as the norm? Historically excluded groups are all too familiar with these nuances and it’s past time that marketers caught up. Join ‘Words Up: Inclusive Writing Guide’ co-author Kirstyn Nimmo to learn how to resonate with wider audiences and protect your brand, while discussing 10 layers of identity (e.g. race, ability, gender, sexuality, age & more.) Attendees will be invited to inform the guide’s third update by sharing their thoughts on inclusive and exclusive language.

The Future of Fishing is Female: Transforming an Old Pastime

Colle McVoy

with Recreational Boating & Fishing Foundation, Conde Nast, and Aritzia

VOTE HERE.

Fishing may be one of America’s oldest pastimes, but a great many Americans don’t feel welcomed into the sport, especially women. That is changing drastically through an innovative program transforming the way fishing is perceived. Using proprietary data showing the profound impact of the sport on women and girls, as well as unprecedented partnerships with influential creators, media brands and publishers like Hypebae, Vanity Fair and Forbes, fishing is getting a reputation refresh. Hear about the strategies and insights that are making it trend and grow with younger and diverse audiences.

 

Why More Brands Should Be Leveraging Co-Creation Strategies

Crispin Porter + Bogusky x Hunter

with Kids of Immigrants and Diageo

VOTE HERE.

How did a whiskey made in Scotland but loved in Latin America recruit the next generation of Hispanic American drinkers? Buchanan’s built a brand that’s become the fastest growing Scotch* by celebrating the rich duality of the Hispanic American community with a creative strategy driven and made by the target consumer for the target consumer. By adding consumers into the equation across all touch points, Buchanan’s has learned more about the communities they serve while cultivating a space for authentic storytelling, led by the people that know best.
*Source: Combined Nielsen + NABCA

 

How to Decarbonize Creativity and Create Clean

GALE

with Clean Creatives, Brown Girl Green/Green Jobs Board, and Lush Fresh Handmade Cosmetics

VOTE HERE.

We want to introduce the movement to shift creativity away from working with major polluters and into a creative climate-positive future. Greenwashing for polluters can harm clean tech companies and clean brands, and impacts the ability to recruit diverse young talent. However, there is a growing movement inside the ad, PR, and creator industries to support the climate transition – and it is making a major impact.

In three fireside chats, we’ll talk with creative leaders about how taking real action on the climate crisis is integral to their creative work, and building stronger businesses.

 

 

Business Is Addicted to Advertising

Redscout

with Bombas and Lands’ End

VOTE HERE.

The ease and low cost of advertising has distorted the way business is run.
– It is allowing undifferentiated propositions to continue to grow by replacing the users they lose with new ones.
– It has fueled the growth of new-wave single product DTC businesses that are incapable of diversifying and compete for the same millennial consumers.

And across the consumer economy, it is focussing too much resources on user acquisition and away from user experience and value creation.

Lastly it is shaping a consumer economy fueled by unsustainable consumption that is destroying the planet.

 

 

Athlete as a Brand: Creating Authentic Connections

Stagwell

with Back to Our Roots and I AM ATHLETE

VOTE HERE.

Athletes today are building businesses, nonprofits, and creating identities that go well beyond the court, field and stadium. They’re interested in having meaningful conversations with brands that want to invest dollars not just in the person’s athletic success, but in who they are and what they stand for. Brands will learn best practices to create authentic relationships with athletes while driving new value for consumers. And athletes will walk away with a new playbook for how they can make the most out of their own personal brand.

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Brand fandom is driving the transformation of marketing. And marketers can’t move fast enough to maximize the potential of community engagement to drive long-term loyalty. Hear how leaders from LEGO, Lenovo, and Infinite Reality are using everything from immersive technologies to branded entertainment to engage with their brand fans. Catch their insights below and visit YouTube to see all of our Content Studio interviews with C-Suite leaders.

 Alexis Williams, Chief Brand Officer, NA 

LEGO: Branded Entertainment and Brand Fandom Go Hand in Hand  

LEGO Creative Director James Gregson shared his team’s playbook for using brand entertainment content like “The LEGO Movie” to drive long-term brand fandom with Rescout’s Ivan Kayser. Watch the clip.

Lenovo and Infinite Reality: What Is the Most Important Driver of Fandom?  

National Research Group’s Jay Kaufman interviews Infinite Reality CMO Hope Frank, Lenovo CMO Gerald Youngblood, NRG CMO Grady Miller and Brand Performance Network’s Shannon Pruitt after their SXSW Session “The Anatomy of a Fan.” Watch the clip

Minnesota Twins: Fan Insights Fuel Better Experiences

Technology is giving sports teams and sports marketers insights into fan behavior that they’ve never had before. Chris Iles, Sr. Director, Innovation and Growth at the Minnesota Twins, caught up with Stagwell at SXSW to chat about how teams like Twins are integrating tech innovation to reach a new generation of fans. Watch the Clip.

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Originally Released On

PR Newswire

CONTACT:

Media Contact
Sarah Arvizo
pr@stagwellglobal.com


Roving Video Content Studio Will Capture On-the-Ground Perspectives to be Shared via Stagwell’s Digital Channels

NEW YORK and AUSTIN, TexasMarch 1, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, is gearing up for its biggest South by Southwest Festival (SXSW) presence to date with programming ranging from official panels to side-stage conversations to special events. Stagwell network leaders from Assembly, Brand Performance Network, Code and Theory, GALE, KWT Global, MMI Agency, National Research Group (NRG), Stagwell Marketing Cloud, and YML will explore artificial intelligence, advertising, marketing, emerging tech, fandom, public relations and communications, sports innovation, sustainability, and other buzzing topics.

“SXSW sets the tone for the creative and cultural trends that define the year ahead,” said Stagwell Chairman and CEO Mark Penn. “From the unifying power of sports and brand fandom to the next frontiers of AR and AI, Stagwell is headed to Austin to help drive – and learn from – the conversations that are top-of-mind right now for marketers, technologists, entrepreneurs and business leaders alike.”

Press or brand leaders interested in attending any of the below and/or connecting with Stagwell on the ground should contact sxsw2023@stagwellglobal.com.

Where Stagwell is Showing Up

Saturday, March 11
  • 11:30AM: The Power of Fandom in the Metaverse: This session will explore how fandom is the forum for new immersive ways, spaces, and types of connection, and how the metaverse is changing the way audiences connect and interact with sports, entertainment, music, and gaming; featuring Infinite Reality CMO Hope Frank, NRG CMO Grady Miller, Lenovo CMO, North America Gerald Youngblood, and Brand Performance Network, Global Chief Content & Partnership Innovation Officer Shannon Pruitt.
  • 11:50AM: Women in Marketing Leadership Forum: YML’s SVP of Growth Stephanie Wiseman will join Danone’s Head of Marketing Linda Bethea, Hyatt VP, Global Marketing Laurie Blair, MetLife SVP, Global Brand & Marketing Michelle Froah, and Visa Head of Corporate Marketing Alison Herzog in conversation at the Brand Innovators Leadership Summit.
  • 4PM: Stagwell, in partnership with Sportico, will host cocktails to commemorate the kickoff of SXSW at the Four Seasons Hotel.
Sunday, March 12
  • 11:15AM: Women in Marketing Leadership Forum: While an increasing number of female leadership appointments make headlines, progress still feels slow. Wells Enterprises Chief Commercial Officer Santhi Ramesh, Nature’s Sunshine VP, Marketing Stephanie O’Farrell, former P&G Beauty, Grooming & Health Chief Communications Officer Kelly Vanasse, and MMI Agency CEO Maggie Malek join Brand Innovators Leadership Summit to share lessons learned.
  • 11:30AM-12:30PM: Anatomy of a Fan: Harnessing Loyalty, Insights, and Emerging Technology: Join ARound Founder and CEO Josh Beatty, NRG EVP, Strategy & Innovation Fotoulla Damaskos, Minnesota Twins Sr. Director, Innovation and Growth Chris Iles, and Sportico Sports Business Reporter Eben Novy-Williams in conversation on the power of sports, and creating and nurturing brand fandom.
  • 2:20PM: Sustainability & Purpose-Driven Marketing: This Brand Innovators Leadership Summit session will feature YML CCO Stephen Clements in conversation with PepsiCo Senior Director, Creative & Digital Christian Hoyle, YETI Director, Creative Ginny Golden, Kickstarter VP, Brand Marketing Elyse Mallouk, and OkCupid Global Head of Communications Michael Kaye, moderated by Everfi VP, Enterprise Marketing Paula Cobb.
Monday, March 13
  • 11AM-5PM: Driving the Transformation of Marketing: Stagwell at Circuit of the Americas: Brand leaders and Stagwell agencies will come together for a day at the Formula 1 racetrack, where they will learn how to drive like a pro from the Skip Barber Racing School. The day will include lunch, tactical driving, speed drills, time behind the wheel of an F4 car, and cocktails to wrap the day.
  • 5:30-7:30PM: Axios and PRophet: The New Communications Engineer: Aaron Kwittken, founder and CEO of PRophet, the AI-driven predictive pitch platform for PR professionals, will join the Axios editorial team in conversation spotlighting how AI can revolutionize the way communicators work, create content and exchange ideas.
Tuesday, March 14
  • 4-4:30PM: How Trust Impacts Fandom in Immersive Experiences: The immersive fan experience isn’t just a hype-cycle XR, VR, or the metaverse. It’s how sports, media, and entertainment companies are connecting with their audiences in ways we never imagined. The session will feature Infinite Reality President of Metaverse Operations Helix Wolfson, OpenWeb CMO Tiffany Xingyu Wang, COTY SVP, U.S. Marketing Kevin Shapiro, and Brand Performance Network, Global Chief Content & Partnership Innovation Officer Shannon Pruitt.
Wednesday, March 15
  • Tune into the SXSW official podcast channel throughout the day for Stagwell and Infinite Reality’s 4-part series on trends in the metaverse. Guests will include executives from Napster, Afropunk, Obsesh, Animal Concerts and Let’s Get FR.EE, among others.

About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Media Contact
Sarah Arvizo
pr@stagwellglobal.com

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Originally Released On

PR Newswire

CONTACT:

Alex Birmingham
KWT Global
abirmingham@kwtgloblal.com

Emily Falcone
Axios
emily.falcone@axios.com


The private event will feature discussions with prominent business leaders examining the role of AI for modern PR pros and communicators

NEW YORK and AUSTIN, Texas, Feb. 22, 2023 /PRNewswire/ — Stagwell Marketing Cloud’s PRophet, the first-ever generative AI  PR pitch platform built by and for modern PR professionals that predicts media interest and sentiment, will sponsor an exclusive Axios panel discussion and private reception during the upcoming SXSW 2023 Conference to discuss the future of AI for PR professionals.

The March 13 invitation-only event will feature a panel discussion exploring the ways in which AI will transform how modern communicators work, create content and exchange ideas. Attendees will include prominent leaders across business, technology and media.

Discussions will be centered around the pros and cons of advanced AI tools and techniques across the media landscape, and the outsized role innovation plays in reaching various diverse audiences with trusted news and information. Axios Communicators newsletter author Eleanor Hawkins and Axios senior media reporter Sara Fischer will moderate the panel discussions.

PRophet Founder and CEO Aaron Kwittken will be featured during a sponsored “View From the Top” session. He will conduct a live demonstration of PRophet’s newly launched generative AI product feature designed to improve the productivity and performance of communications professionals via this rapidly evolving technology.

The event will take place alongside SXSW on Monday, March 13, from 5:30–7:30 p.m. CST at The Well, 440 W 2nd St., in Austin, Texas. Individuals interested in attending can request an invite by visiting the Axios website.

 

About PRophet
PRophet is the first-ever generative and predictive AI SaaS platform designed by and for the PR community. The platform uses AI to help modern PR professionals become more performative, productive and predictive by generating, analyzing and testing content that predicts earned media interest and sentiment.

PRophet was founded in 2020 by PR and marketing industry thought leader and entrepreneur Aaron Kwittken and is part of the Stagwell Marketing Cloud, a suite of SaaS and DaaS solutions that powers research, communications, and media activation for in-house marketers. To learn more, visit prprophet.ai.

About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com

About Axios
Axios is a digital media company delivering trustworthy breaking news and invaluable insights to help readers and viewers get smarter, faster across the topics reshaping our lives in politics, tech, business, media, science and the world. Axios was created around a simple proposition: deliver the cleanest, smartest, most efficient, and trust-worthy experience for readers and advertisers alike.

 

Media Contact
Alex Birmingham
KWT Global
abirmingham@kwtgloblal.com

Emily Falcone
Axios
emily.falcone@axios.com

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 We’re taking our mission to transform marketing and consumer experiences to Austin in 2023 for SXSW – and pleased to have five agency sessions up for consideration in this year’s Panel Picker from 72andSunny, Colle McVoy, National Research Group, Observatory, YML. From building more equitable communities to cutting-edge conversations with the transformers evolving the digital health ecosystem, the network’s sessions this year are all about when culture-moving creativity meets digital transformation. Read on to learn about the conversations on the voting bloc – and then click through to each session to cast your vote.

Voting takes less than ten seconds:

  • Click through the links to each panel
  • Create an account
  • Click the UP vote in the top right portion of each panel page to vote.

Voting closes on August 21.

See you in Austin!

Comms & Creative in Color: Inclusion, Unlocked

72andSunny

VOTE HERE. 

Diversifying representation is a business imperative in marketing/communications and advertising industries. But for the creative world which shapes & influences the global culture agenda, this is more than business: it’s a non-negotiable future. Both agencies and in-house teams of the industry must evolve from talking about the “why” of this problem to actively creating and carrying out intentional, impactful and sustainable solutions. With a warm, intimate panel of industry titans, we’ll uncover challenges and unlock proven insights and strategies on what it takes to attract, retain and advance Black talent in the communications and creative industries–with values of community at the center. Attendees are invited into dialogue alongside the panel of industry leaders–all are welcome!

A Blueprint for Creating Equitable Communities

Colle McVoy

VOTE HERE.

The urgency to create equitable communities where all people thrive continues, but most solutions have been slow to bring change. Especially in Minneapolis, which has one of the largest racial wealth gaps in the nation. But a pioneering movement in the city is building a vibrant community that supports business development, celebrates culture and nurtures belonging so Black people can thrive. Hear how this unique approach, fueled by creative, corporate and civic partners, is expected to transform Minneapolis’ reputation while providing a powerful blueprint for change across the country.

The Future of Deaf Representation in Entertainment 

National Research Group

VOTE HERE.

The popularity of the film “CODA” sparked a new conversation about representation of the Deaf community in entertainment – authenticity on screen, inclusivity among writers, producers, and actors, and accessibility within the industry at large. Deaf West Theatre, the most prominent nonprofit organization focusing on Deaf-centered storytelling, has partnered with National Research Group, a global insights and strategy firm, to find out how those in the Deaf community really feel about the current state of representation and accessibility in entertainment. This session will highlight findings from an in-depth research study; feature video from a roundtable of prominent Deaf actors, directors, writers, and more; and provide insights on how to move forward to build a more inclusive industry.

Snoop, Martha, and the New Blend of Wine Consumers 

Observatory

VOTE HERE.

Wine has a reputation for needing a mature palate to fully appreciate. But why, with older millennials turning 40, is wine’s popularity continuing to decline? How does the wine industry compete with spirits, craft beer and hard seltzers to reach a diverse and younger (over 21) audience? By partnering with pop culture icons Snoop Dogg and Martha Stewart and leaning into trendier blends, 19 Crimes has reinvented the wine industry’s appeal to younger consumers. Snoop’s Cali Red achieved the number one single selling wine in pacesetter history and is bringing new consumers at an unparalleled rate. Join 19 Crimes, Observatory, and Snoop Dogg’s agent, Nick Adler, as they discuss how to attract new consumers despite radically changing consumers attitudes toward alcohol preferences.

 

Chief Digital Officers Transforming Health Care

YML

VOTE HERE.

Chief Digital Officers are responsible for increasing their team’s speed and agility, making an impact quickly, and shipping products more frequently. Does any of that scream health care to you? Well — maybe not historically, but this new crop of CDOs are changing the game. Hear from Rita Khan, CDO at Mayo Clinic, Prat Vemana, CDO at Kaiser Permanente, and Chris Waugh, Chief Innovation Officer at Sutter Health — all of whom are building the digital health experiences of more than 25M Americans. Interviewed by Ashish Toshniwal, Founder and CEO at YML, hear how these CDOs are shaping the future of patient-first experiences using cutting edge technology, design and product strategy.

 

Navigating Social Justice & Uncertainty at Work

72andSunny

VOTE HERE.

We’re in the midst of a ‘movement moment,’ a period of rapid change punctuated by incredible hardships and economic, social and political instability. All of this can take a serious toll on employee well-being and presents organizations with a host of challenges that have no easy solution. Join agency EDI Leaders as they discuss how they’ve responded to the crises we all face and how they’ve found ways to support employees through these polarizing times.

 

#Cancel(Corporate)CultureCode and Theory

VOTE HERE.

The standard for professionalism has been dictated by a singular perspective for decades, so it’s no surprise that agencies and brands alike are struggling to evolve the corporate culture to suit a more diverse, inclusive workforce. Join us as we discuss where companies are falling short on their DEI promises and how we can rebuild the workplace of the future.

 

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