Stagwell Chairman and CEO Mark Penn + MNTN President and CEO Mark Douglas to Hold 1:1 Briefings at CES 2024
NEW YORK and AUSTIN, Texas, Jan. 10, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, is partnering with connected TV (CTV) advertising leader MNTN to broaden the market of performance advertising for brands. With the partnership, brands will now have access to a comprehensive set of buying solutions that combine the best of MNTN’s Performance TV platform with Stagwell Marketing Cloud products, providing added streaming, performance PR and performance influencer capabilities in a one-stop shop.
Stagwell and MNTN’s strategic partnership allows for a more unified approach to brand and performance media, offering brands access to advanced technologies and a comprehensive suite of tools enabling brand campaigns on television to now seamlessly coexist with other digital channels.
“For too long, brand and performance media have battled to co-exist in an industry that worships creative ideas and measurable metrics separately,” said MNTN President and CEO Mark Douglas. “Now Stagwell’s performance-focused clients can see their brand campaigns at work through MNTN Performance TV and not only qualify but quantify results of traditionally less measurable media.”
“Stagwell believes all media is performance media, and our partnership with MNTN is our next step in creating an integrated ecosystem of technology and media solutions that enable speed to market, improved outcomes, and ultimately, scaled brand performance for clients,” said Stagwell Chairman and CEO Mark Penn. “In combination with SMC tools, including social, streaming, and PR capabilities, brands can now attach metrics to their big marketing ideas in a granular way.”
Meeting Client Demands
The partnership between Stagwell and MNTN Performance TV addresses the growing importance of performance advertising for modern brands, offering a comprehensive suite of buying solutions that feature cutting-edge targeting, measurement, and automated optimization technology. The collaboration introduces an innovative approach to television advertising, offering brands metrics that matter together – reach and revenue.
Expanded Toolset
MNTN clients will now benefit from an enhanced suite of tools, incorporating products from the Stagwell Marketing Cloud. This includes:
- PRophet, a generative and predictive AI platform for PR professionals
- Koalifyed, an influencer discovery and campaign management platform
- ReachTV, the largest streaming television network targeting travelers in airports
Together, Stagwell and MNTN aim to meet the evolving needs of modern brands in a performance-driven landscape. Stay tuned for insights from Stagwell’s Mark Penn and MNTN’s Mark Douglas at CES next week, where they will discuss the power of this collaboration. Brands and/or journalists interested in connecting on the ground should contact ces2024@stagwellglobal.com for more information.
About MNTN
MNTN is the Hardest Working Software in TV, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, site visits, and more. MNTN is one of Fast Company’s Most Innovative Companies of 2023 and was recently named one of the Next Big Things in Tech for its upcoming VIVA creative suite. For more information, please visit https://mountain.com/.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
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Demos Available to Brands and Journalists at Stagwell Booth GL-03
NEW YORK and LAS VEGAS, Jan. 3, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, will debut its latest AI-enabled startup SmartAssets, part of Stagwell Marketing Cloud, on the convention floor at CES 2024, as it rolls out global client solutions in artificial intelligence across three areas: enablement across operations, efficiencies in marketing, and engagement with consumers.
“AI is a quantum leap for creativity and productivity that will drive a new age of value creation for modern business. Stagwell intends to lead this transformation,” said Mark Penn, chairman and CEO, Stagwell. “Whether you’re a global player or a nascent challenger, developing an approach to the three E’s of AI is the best way to stay ahead in this year of competition, and there’s no marketing network boasting the breadth of full-service digital transformation and self-service AI products like SmartAssets to help clients adapt.”
Spanning its digital transformation agencies and AI-enabled product set, Stagwell has created a set of offerings to meet this demand, encompassing:
- Enablement Across Operations – Empowering organizations to unlock the potential of AI to streamline operations, elevate decision-making, and transform their proprietary data into a strategic wellspring for future growth.
- Efficiency in Marketing – Revolutionizing marketing dynamics through the intelligent application of AI across research, communications, media, and creative production, effectively reducing the cost of delivering precise messages to the right audience at the optimal moment.
- Engagement with Consumers – Using AI to create the future of consumer engagement, where AI-driven anticipation sets the stage for unparalleled brand loyalty and tailored brand experiences.
SmartAssets: Creating the Future of Creative Optimization
SmartAssets – the winner of Stagwell Marketing Cloud’s 2022 innovation competition – is a three-pronged tool empowering transformation across the Three E’s of AI. SmartAssets uses AI to extract creative components from ads, assess performance data, and optimize future ads for effectiveness with instant generative AI adjustments. Investment in the tool is already paying off, with top brands in discussion to pilot the resource in 2024.
“SmartAssets is the smart answer to the imperative for content and advertising effectiveness in an age that demands more anticipatory marketing,” said Lindsay Hong, co-founder and CEO of SmartAssets.
Stagwell’s groundbreaking partnership with Google Cloud, first announced in October 2023, will fuel an accelerated development and sales pipeline for Stagwell Marketing Cloud’s newest startup, as the two tech giants partner to develop generative AI solutions for marketing services.
Brands and agencies interested in getting a preview of the platform can schedule demos with SMC on the ground at CES 2024. To request information, email ces2024@stagwellglobal.com.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a marketing-focused, AI-enablement platform built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic customer research, communications, and media activation for brands worldwide by leveraging technology such as generative and predictive artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.
CONTACT:
Sarah Arvizo
pr@stagwellglobal.com
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Experts from Stagwell, SKDK, Targeted Victory, and The Harris Poll will be on the ground hosting events and sharing insights
NEW YORK and WASHINGTON, Jan. 2, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, announced its Risk and Reputation Unit will be on the ground at CES 2024. The group of leaders from corporate communications, politics and consumer research will share their insights and perspectives on how brands can best navigate the tumultuous year ahead in advance of the November 2024 U.S. Presidential election. Click here to connect with the unit and learn more about Stagwell’s overall presence at CES 2024.
Stagwell’s Risk and Reputation Unit is a bipartisan team of political, financial and public opinion specialists who counsel corporations on navigating political, policy, and social issues while protecting reputation and shareholder value. Leaders from the unit who will be on the ground include:
- Stagwell Chairman and CEO Mark Penn
- Stagwell Vice Chair and 2025 Chair of the Public Relations Society of America, Ray Day
- Co-CEO of The Harris Poll John Gerzema
- VP of Targeted Victory Matt Gorman
- Managing Director and President of SKDK Political Pia Carusone
To request a meeting with the Risk and Reputation Unit, reach out to ces2024@stagwellglobal.com.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
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Connect with Stagwell at CES 2024
Stagwell will return to Las Vegas for CES 2024, where we will host a series of conversations at the intersection of business, marketing and impactful technology. Join us for interactive briefings, hands on experiences, and shared discourse to level up your experience at the world’s biggest technology show.
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Boot up! The U.S.’ biggest technology show, CES, is just around the corner and Stagwell is headed to Vegas with our eyes peeled for the technology that will drive marketing and business transformation in 2024. CES is inspirational, no doubt. But for modern business leaders, finding focus on the convention floor can be tricky.
To help the C-Suite parse the fads from the frontiers at CES, Stagwell is launching the first edition of a new insights series, C [×] O. Across some of the biggest creative, technology, and marketing events this year, we’ll bring our brand of smart, quick insights to focus the C [×] O in your organization on the most valuable transformations to track. At CES, we’ll be looking out for trends for the CEOs, CMOs, CTOs, and C(Communications) Officers.
Still getting your plans together for Vegas? Meet our experts here and read on for their predictions of what to expect on the ground.
CEOs: Remember the VCR
David Sable, Vice Chair, Stagwell
CES can be the equivalent of watching a focus group with a loud and polarizing participant who creates a dynamic around one POV that suits their purpose. I refer you, with caution, to the years where we heard that drones would take over the world; AR/VR would change everything we did; Climate issues would be core to all that we buy: TV screens were dead and gone: and of course, AI will rule the world.
In 1970, at CES, Phillips introduced the consumer VCR, bringing a $50,000 TV studio product to our homes…which evolved to the Streaming we have today. Keep your eyes open and your minds free. Think about that VCR, ignore the group think, and see if you can spot what actually might be next. Contrarian thinking may unlock an unpopular or unexpected path to transforming your business. More to come from the floor.
CMOs: Look Out for The Age of Smarter Creativity
Maggie Malek, President, North America, Crispin Porter + Bogusky
CES 2024 will be another chapter in the narrative of finding the balance between technology and people. AI will, of course, be the champion as it’s top of mind for virtually everyone, but 2024 will be about how companies utilize the tech to enable even smarter marketing. CMOs will continue to have to find the right magic middle of leveraging AI for efficiencies while re-investing those savings into areas to drive their business. AI will allow dollars to be spent towards smarter creative; more access to creators as advertisers; reduced media waste with AI-enabled adtech; revitalizing purpose-driven investments from equity to sustainability; and stronger digital experiences to drive personalization in a cookieless world. Life post-pandemic has always been about efficiency, but we’re optimistic 2024 enables brand building to re-emerge even smarter than before.
CTOs: The Quantum Era Puts the CTO-CMO Partnership in Focus
Justin Lewis, Chair, Constellation
Technology transformation surged in 2023 with the adoption of consumer-friendly GenAI. This shift mirrored the early days of social media, swiftly evolving from initial skepticism to a rallying cry for global businesses and tech leaders. CES 2024 promises to chart AI’s continued trajectory as we are treated to tangible results from a year of experimentation across various sectors.
CES will be a pivotal moment for tech leaders, emphasizing the imperative collaboration between Chief Technology Officers (CTOs) and Chief Marketing Officers (CMOs). Expect organizations to rekindle focus on this partnership, which is essential for transforming innovation into category-defining opportunities. On the ground, I’ll be tracking how immersive tech like AR and VR gains traction, infiltrating education, fitness, and business applications; how industries expand blockchain’s applications, especially in healthcare; and how quantum computing, a game-changing tech, takes the spotlight for its problem-solving prowess and security enhancements, demanding collaboration between tech experts and the government to navigate associated risks.
CCOs: With Mis/Mal/Dis-Information Afoot, 2024 is the Year of Responsible Tech
Ray Day, Vice Chair, Stagwell
For Chief Communications Officers at this year’s CES, “responsible tech” needs to be a major theme. While AI was THE headline of 2023, adopting it – as well as other game-changing technologies – responsibly and ethically will be job one for those of us trusted with stewarding an organization’s reputation. Comms leaders need to be focused on technology and its role in misinformation – especially leading up to the U.S. General Election; polarization and how to use technology to bring people back together; and better anticipating the ever-increasing reputation risks technology will pose in the year ahead.
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NEW YORK, Dec. 19, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced two upcoming investor events in January 2024:
- CES Breakfast Meeting: Craig-Hallum’s Research Analyst, Jason Kreyer, will host Stagwell for an investor breakfast at CES from 8:30-10:00am on Wednesday, January 10th. The breakfast will feature executives from several Stagwell business units, touching on topics including digital transformation, key trends in media buying, the Stagwell Marketing Cloud, and more. Email ir@stagwellglobal.com to request an invitation. Space is limited.
- Needham Growth Conference: Stagwell Chairman and CEO Mark Penn will be hosting 1×1 meetings and participating in a fireside chat on Jan. 17, 2024, from 2:15-2:55 PM ET. To register, click here.
Visit this page to view upcoming investor events and programming from Stagwell. Reach out to ir@stagwellglobal.com with questions.
About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Contact
Ben Allanson
ir@stagwellglobal.com
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Stagwell to Host Content Studio Interviews, Exhibition Floor Tours and Inspiration Sessions
NEW YORK and LAS VEGAS, Nov. 14, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, returns to CES 2024 hosted by the Consumer Technology Association (CTA)®, taking place Jan. 9-12, 2023, in Las Vegas. Stagwell experts and client partners will discuss transforming marketing through impactful technology across a variety of activations at the annual expo, with a special focus on the impact of artificial intelligence and immersive experiences on creativity and business.
“As we move out of the ‘year of efficiency’ that characterized 2023, we expect 2024 to be the ‘year of competition’ as Big Tech companies roll out unprecedented innovation accelerated by artificial intelligence,” said Stagwell Chairman and CEO Mark Penn. “At Stagwell we’re building the runway for AI-based marketing transformation via product innovation, strategic tech partnerships, and creative storytelling that will drive an especially wondrous cycle for consumers.”
- Content Studio: Stagwell is again producing exclusive interviews with senior brand executives, focused on the technologies they expect to spark the greatest transformation in advertising and marketing this year. The 15-minute 1:1 sessions will take place in Stagwell’s onsite content studio in booth GL-03 (across from Starbucks) in the Grand Lobby of the Las Vegas Convention Center (LVCC).
- Floor Tours: Brand executives are invited to attend 90-minute tours spanning the North and Central Halls of the LVCC, hosted by technology experts from across Stagwell. Attendees will hear expert evaluations of the products and services unveiled at CES that will have the biggest impact on brands and marketing opportunities in the year to come.
- Inspiration Sessions: Brands interested in learning more about how Stagwell can help marketers address their biggest business challenges can participate in personalized briefings, being held in the Joshua Meeting Rooms at the ARIA.
If you’re a senior brand executive interested in participating in a Content Studio interview or attending a floor tour, please email ces2024@stagwellglobal.com for further information as space is limited.
If you’re a journalist interested in connecting with Mark Penn, Stagwell corporate leaders, or executives from Stagwell agencies in attendance, please email pr@stagwellglobal.com.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Media Contact
Sarah Arvizo
pr@stagwellglobal.com
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Technology is reshaping sports and sports marketing just as much as the players — from loyalty NFT plays to stadium-sized augmented reality experiences. We met with brand leaders on the ground at CES 2023 from the Los Angeles Rams, Minnesota Twins, and Samsung among others to talk about the emerging tech driving innovation and sponsorship opportunities across their properties. Catch their insights below and visit YouTube to see all of our CES 2023 Content Studio interviews with top brand and business leaders on the innovation agenda for the year ahead.
– Alexis Williams, Chief Brand Officer, NA and Fotoulla Damaskos, EVP, Strategy and Innovation, National Research Group
LA Rams on Stadium-Sized Augmented Reality Experimentation
Los Angeles Rams Chief Commercial Officer Jennifer Prince
The Rams made history this Christmas with the world’s largest augmented reality snowball fight, presented in SoFi Stadium during the Rams-Raiders game. For the Rams, it’s all about innovation on an off the field – and how brand and technology partners can reinforce their exploration of new consumer experiences. Hear from Rams Chief Commercial Officer Jennifer Prince about how the team fuels its larger-than-life fan experiences.
Minnesota Twins on Moving Baseball into the 21st Century
Minnesota Twins Sr. Director, Brand Experience and Innovation, Chris Iles
A baseball team with an innovation accelerator? Yep. The Minnesota Twins want to bring always-on experimentation to the stadium, to help bring baseball into the 21st century. Hear from Chris Iles on the Twins’ mission to be the most innovative team in sport – and their experiments in AR, embodied audio, and spatial computing.
Samsung SVP and GM Harry Patz
The Infinity Screen in SoFi Stadium is a behemoth 70,000 sq. foot digital display powered by Samsung – and just one of an array of dazzling digital out-of-home experiences Samsung helps support across sporting properties. Hear from Samsung’s Harry Patz about how advancements in screens are re-shaping in-stadium entertainment.
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As over 100,000 people descended on Las Vegas for CES this year, Stagwell is bringing you access to some of the senior-most business leaders across marketing, electronics, food and drink, luxury, media, sports, tourism and more through our Content Studio on the convention floor. Watch some of our favorite segments from Reddit, Qualcomm, Warner Music Group, Zappos, and Axios to learn about the technology that will impact the next chapter of marketing – and what wowed top brand leaders on the convention floor.
Reddit VP, Business Development on The Power of Community
Reddit’s Timo Pelz joined Stagwell Chief Brand and Communications Officer Beth Sidhu to talk about insights from Reddit’s massive Future Tellers study pulling insights from Reddit’ 100K+ active communities, which unveiled on the convention floor at CES.
Qualcomm CMO Don McGuire on How AI Will Transform Cars into Spaceships
In the CES tech alphabet, the “A’s” have it – Qualcomm CMO Don McGuire and Stagwell Chairman and CEO Mark Penn are bullish that artificial intelligence and augmented reality are the tech to bet on in 2023. Watch their interview with Chief Growth Officer, North America, Robyn Freye.
Zappos CMO Ginny McCormick on Moving Beyond Demographics
“Age is just a number.” And, by Zappos CMO Ginny McCormick’s estimate, a number marketers are relying on too heavily to drive consumer segmentation. Catch her interview with Stagwell President, Global Solutions, Julia Hammond on the demographics, metrics, and buzzwords marketers need to ditch in 2023.
Warner Music Group’s Maria Weaver on “The Three C’S”
Connecting content, commerce, and community experiences is Warner Music Group President Maria Weaver’s big priority for 2023. Watch her interview with Stagwell Chief Brand Officer, North America, Alexis Williams to learn why you need to invest in the “three c’s”
Mark Penn and Axios’ Sara Fischer on Where Marketing and Tech Meet Politics
Tech is about to have a political year – but all is not bad for the digital economy, Stagwell’s CEO Mark Penn tells Axios reporter Sara Fischer in this clip from the Stagwell Content Studio at CES 2023. Catch their interview for insights on the streaming market, data regulation, and whether the U.S. will pursue a TikTok ban in 2023.
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“We have the technology!” Now: what will your brand do with it? With CES 2023 in the rearview mirror, we’re looking to see how technology can provide outsized business results for CMOs while helping their brands transform society for good. The devices on the CES floor this year proved we’ll only see more convergence between marketing and tech transformation in the years to come.
Here’s what CES suggests about the year ahead for brand leaders:
‘COME TOGETHER’ ISN’T JUST A BEATLES SONG – IT’S THE MISSION FOR BRAND ECOSYSTEM IN 2023
More technology exists than ever before to ensure every digital touchpoint your consumer encounters conveys a consistent and authentic brand experience. Now it’s on CMOs and CTOs to collaborate closer than ever before, unleashing true connected brand experiences at scale. Wearable technology and ever-more-immersive entertainment experiences are opportunities to get this right – but challenges for brands who haven’t yet asked themselves: have you set a plan for unifying online and offline brand, marketing, product, and customer experiences?
2023 IS THE YEAR FOR AI, BUT DON’T OVERDO IT
AI is the tech darling of 2023, and for good reason. We’ve quickly seen it evolve from basic communication and assistance on tasks to understanding your routine, predicting your behavior, and getting you a C+ on your English paper. OpenAI and other lay-consumer-friendly tools will power an AI-knowledge revolution in 2023. But while AI is great for providing creative activation energy and can get you 85% of the way there, the last 15% requires the near-impossible-to-duplicate human element.
Brands and agencies will need to responsibly blend talent + technology together in 2023 to make AI an effective addition to the marketing tech stack.
‘COMMUNITY’ IS WHAT CONTENT WAS FOR BRANDS A DECADE AGO
From Stagwell’s own experiments in shared augmented reality, to new social platforms that let friends share content and buy and sell NFT art, brand experiences are starting to hinge on the ability to connect consumers to one another. Community is the new driver of commerce; look out for more brands using technology as a platform to create engaging, 3D and 360 marketing experience for more than one consumer.
Live from the Stagwell Content Studio @ CES 2023
Stagwell’s Content Studio returned at CES, delivering behind-the-scenes interviews with C-Suite execs at the world’s most ambitious brands on the trends and transformations they’re tracking at CES.
In this episode, Wells Enterprises Chief Commercial Officer Santhi Ramesh talks data anonymity, immersive experiences, and using robotics to drive automation with Stagwell President, Global Solutions, Julia Hammond.
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Specialty Media Business Unit from the Stagwell Marketing Cloud is Incubating New Connected Marketing Mediums and Inventory for Brands
NEW YORK and LAS VEGAS – Jan. 4, 2023 – Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced a Specialty Media business unit to create net new brand and performance inventory. The unit—part of the Stagwell Marketing Could—will build media formats that offer brands novel ways to reach, engage, and monetize key consumer segments across sports, travel, retail, news and dining.
“Stagwell is bringing new experiences to consumers whether they are at the stadium, in a restaurant or getting on an airplane. Along with these experiences come a wealth of creative marketing opportunities,” said Mark Penn, chairman and CEO, Stagwell. “Stagwell is at the forefront of these transformative technical innovations and new forms of richly targeted marketing.”
Shared Augmented Reality (AR) Platform for Stadiums: ARound, a first-of-its-kind fan engagement platform, is a new stadium-level augmented reality platform, already in use by the Minnesota Twins MLB team at Target Field and the Los Angeles Rams at SoFi Stadium. ARound uses 3D spatial computing to map large-scale venues and localize content to individual users, enabling attendees to see the same real-time 3D effects and participate in the same shared experiences. This is a new, connected marketing medium, enabling brands to reach fans at scale with stadium-wide AR games, contests, effects, and a remote experience amplifying the energy and excitement of gamedays.
QR Code-Powered Advertising Platform for Restaurants and Bars: Stagwell Marketing Cloud is developing an advanced digital out-of-home platform that directly integrates into digital menu and point-of-sale systems to serve contextual ads native to the customer’s experience. The platform provides brands with rich customer profiles and a new channel to place relevant, dynamic messages that complement the user’s current experience; for example, a promotional offer for a specialty cocktail designed to warm consumers during winter, a recommended wine to pair with the dinner meal, or an aperitif to complement dessert, generating rich first-party data in the process.
Media Marketplace for Travel: Stagwell’s Ink, the world’s leading travel media company, has launched “The Travel Marketplace,” a one-stop shop for brands to get unparalleled access to 5 million passengers a day. The new platform offers access to an unmatched portfolio of channels including airport TV screens, WiFi sponsorship, multi-channel digital and physical platforms, inflight entertainment, branded travel documents, targeted social media, and more. With exposure to international and domestic brands including United Airlines, Virgin Atlantic, JetBlue and others, 2,500+ screens across 90 North American airports via Stagwell’s ReachTV, and exclusive first-party passenger data to drive smart targeting, brands can now easily engage across diversified performance mediums that reach travelers at every stage of their journey.
Today’s commitment is part of a larger focus at Stagwell on transforming media solutions through impactful technology to be announced throughout CES. Further announcements will come from business agency GALE and global omnichannel media shop Assembly.
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Media Contact
Sarah Arvizo
pr@stagwellglobal.com
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