NEW YORK, NY AND LAS VEGAS, NV / ACCESS Newswire / January 7, 2026 / Stagwell (NASDAQ:STGW), the challenger network built to transform marketing, announced at the inaugural SPORT BEACH Tech Summit that SPORT BEACH will become its own business unit dedicated to serving as the premiere place to connect athletes, brands, and creatives through lived experiences – building communities that drive real growth.
This next phase for SPORT BEACH expands its core value proposition: innovative events, peer-to-peer relationships between brands and athletes that drive business outcomes, and active play as a key element of any experience.
Beth Sidhu will serve as CEO of SPORT BEACH while continuing her role as Stagwell’s Chief Brand and Communications Officer until a successor is named.
“We are making a major commitment to advancing our portfolio of sports marketing by turning SPORT BEACH into its own unit dedicated to bringing brands and athletes together in this tremendous growth area,” said Mark Penn, Chairman and CEO of Stagwell. “SPORT BEACH is where athletes and culture come together over business, culture and technology,” he added.
“We are excited to scale SPORT BEACH into a global platform where business leaders and trailblazing athletes connect to drive business at the intersection of sport and culture,” shared Beth Sidhu, SPORT BEACH CEO and Stagwell Chief Brand and Communications Officer. “SPORT BEACH is where deals start and we’re excited for what’s next.”
In addition to CES, SPORT BEACH will activate at major cultural moments across the calendar, including Super Bowl LX, NBA All-Star Weekend, Cannes Lions International Festival of Creativity, The World Cup Finals, US Open, and F1 Las Vegas. At each moment, SPORT BEACH will act as the hub for marketers, athlete-entrepreneurs and sport business professionals, with upscale hospitality, engaging stage conversations, and spaces and guests curated for quality networking. Events will be housed on SPORT BEACH’s AI-enabled app later this year.
Year-round partners including Diageo (exclusive spirits partner), NBCUniversal (exclusive broadcast partner) and PepsiCo (with Gatorade as the exclusive hydration partner) will help bring SPORT BEACH to life via expertise in innovative sport-brand collaborations at each SPORT BEACH moment. Additional partners will join activations throughout the year, including The Athletic, Business Insider, the Chicago Bulls, Fanatics Advertising, InMobi, Nielsen, Superside, Sweatworking, The Trade Desk, TransUnion, while on earth™ and more.
SPORT BEACH will help brands and athletes engage in three core ways:
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Events: SPORT BEACH is moving beyond the sand, bringing its signature event format to major cultural events throughout the year. New formats, including intimate salons, leadership summits, and the inaugural Sports Upfront, will surface insights on the business of sports, marketing and technology’s future, and emerging opportunities.
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Facilitation: SPORT BEACH creates spaces where a diverse group of people, industries, experiences and POVs connect to drive new business. SPORT BEACH will offer a formalized convening and facilitation service, bringing together like-minded groups to drive business outcomes.
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Editorial: SPORT BEACH’s new editorial platform will serve as an always-on source of the most interesting global stories at the intersection of sports, business, culture, technology and creativity. Across newsletters, www.SPORTBEACH.com and an upcoming podcast, SPORT BEACH will deliver unexpected conversations.
SPORT BEACH’s Advisory Board will be announced in February.
Stagwell invites brands, athletes, sports leagues, media platforms and other interested parties to reach out to SportBeach@stagwellglobal.com.
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
About SPORT BEACH
Considered the authoritative voice on sports marketing, SPORT BEACH connects athletes, brands and creatives for curated experiences and conversations that drive growth at the intersection of sport, brand and culture. Launched in 2022 at the Cannes Lions Festival of Creativity by Stagwell (STGW), SPORT BEACH is now a year-round ecosystem spanning live events, brand activations, thought leadership programming, and a meetings and facilitation practice. Its convenings at the world’s most influential cultural and sporting moments serve as incubators for new partnerships, breakthrough creative, and industry-defining conversations. Learn more at sportbeach.com and follow us on Instagram @_SPORTBEACH_.
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AI-native platform turns existing marketing stack into an intelligent system that learns from every campaign
LAS VEGAS, NV / ACCESS Newswire / January 5, 2026 / Stagwell (NASDAQ:STGW), the challenger network built to transform marketing, today announced the launch of “The Machine,” marketing’s first agentic operating system. Built by Code and Theory, Stagwell’s digital transformation agency and Adweek’s Most Innovative Agency of the Year, The Machine doesn’t replace marketers’ tools; it makes them more effective and predictive.
The Machine enhances the data systems and tools marketers already use, including Figma, Slack, Teams, Adobe, and performance dashboards. The Machine turns disconnected workflows into a unified system powered by AI agents and amplified by Stagwell’s agencies, products and data. With The Machine, every brief, creative asset and media plan feeds a system that learns, adapts and compounds. Each campaign makes the next one faster, smarter and more effective.
“The launch of The Machine, combined with our recent release of newvoices.AI and strategic partnerships with Palantir and Gradial, marks another milestone in cementing Stagwell as a leader in marketing AI,” said Mark Penn, Chairman and CEO of Stagwell. “This moment underscores Stagwell’s ability to deliver best-in-class solutions for clients and lead the industry through the AI era.”
“Most marketing AI tools ask you to rip out your infrastructure and start over,” said Dan Gardner, Founder and Chairman of Code and Theory. “The Machine does the opposite. It works where you work, improves and AI enables the tools you already use, and transforms existing operations into an agentic system. That’s the shift from isolated tools to a unified operating system.”
Code and Theory clients are already adopting The Machine’s early model. Stagwell will offer demos of The Machine at CES January 6-9 at booth #L2-P2, where attendees will see real use cases across the marketing organization, including:
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Cross-functional orchestration: Strategy, creative, production and media work from shared intelligence rather than siloed handoffs, reducing friction and accelerating time to market.
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Intelligence in context: Mini-Machine plugins directly into the tools marketers already in use, eliminating app-switching and workflow friction.
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Unified strategic spine: The Machine connects brand strategy, creative production and media performance into a single source of truth, ensuring every new campaign builds on what has already been learned.
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Creative content production at scale: AI-assisted workflows maintain brand integrity while dramatically increasing output velocity.
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Real-time tracking: Feeds into creative and strategic decisions, creating a closed loop where optimization happens continuously.
The Machine represents the culmination of Code and Theory’s work transforming marketing operations for enterprise clients including Qualcomm, TIME, Stanley Black & Decker, Henry Schein and T. Rowe Price. The agency’s historic 2024 included 11 top industry recognitions from Fast Company, Adweek, Ad Age, the ANA, Digiday, Campaign and the Shorty Awards.
“Clients have been asking for a solution that connects people, content, data, and technology to truly realize the value of AI, and The Machine delivers just that,” said Michael Treff, CEO of Code and Theory. “We’ve turned marketing operations into a unified system rather than a collection of tools to enable marketers to embrace the next phase of AI transformation.”
The Machine will be available for enterprise deployment in Q1 2026.
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
About Code and Theory
The Code and Theory Network is the only technology and creative network with a balance of 50% creative and 50% engineers. Our unique makeup makes us the place where CMOs, CTOs and CIOs come together to drive results for their businesses. We partner with our clients to redefine what is possible to create lasting impact and drive long-term growth. Part of Stagwell, Code and Theory offers a global footprint and the capabilities to work across the entirety of the customer-facing journey, and implement the technology that powers it. The network includes the flagship agency Code and Theory as well as Kettle, Instrument, Left Field Labs, Truelogic, Create. Group, Rhythm and Mediacurrent. Code and Theory clients include Amazon, JPMorganChase, Microsoft, NBC, NFL and Yeti. For more, visit codeandtheory.com.
Contact:
pr@stagwellglobal.com
Stagwell Chairman and CEO Mark Penn + MNTN President and CEO Mark Douglas to Hold 1:1 Briefings at CES 2024
NEW YORK and AUSTIN, Texas, Jan. 10, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, is partnering with connected TV (CTV) advertising leader MNTN to broaden the market of performance advertising for brands. With the partnership, brands will now have access to a comprehensive set of buying solutions that combine the best of MNTN’s Performance TV platform with Stagwell Marketing Cloud products, providing added streaming, performance PR and performance influencer capabilities in a one-stop shop.
Stagwell and MNTN’s strategic partnership allows for a more unified approach to brand and performance media, offering brands access to advanced technologies and a comprehensive suite of tools enabling brand campaigns on television to now seamlessly coexist with other digital channels.
“For too long, brand and performance media have battled to co-exist in an industry that worships creative ideas and measurable metrics separately,” said MNTN President and CEO Mark Douglas. “Now Stagwell’s performance-focused clients can see their brand campaigns at work through MNTN Performance TV and not only qualify but quantify results of traditionally less measurable media.”
“Stagwell believes all media is performance media, and our partnership with MNTN is our next step in creating an integrated ecosystem of technology and media solutions that enable speed to market, improved outcomes, and ultimately, scaled brand performance for clients,” said Stagwell Chairman and CEO Mark Penn. “In combination with SMC tools, including social, streaming, and PR capabilities, brands can now attach metrics to their big marketing ideas in a granular way.”
Meeting Client Demands
The partnership between Stagwell and MNTN Performance TV addresses the growing importance of performance advertising for modern brands, offering a comprehensive suite of buying solutions that feature cutting-edge targeting, measurement, and automated optimization technology. The collaboration introduces an innovative approach to television advertising, offering brands metrics that matter together – reach and revenue.
Expanded Toolset
MNTN clients will now benefit from an enhanced suite of tools, incorporating products from the Stagwell Marketing Cloud. This includes:
- PRophet, a generative and predictive AI platform for PR professionals
- Koalifyed, an influencer discovery and campaign management platform
- ReachTV, the largest streaming television network targeting travelers in airports
Together, Stagwell and MNTN aim to meet the evolving needs of modern brands in a performance-driven landscape. Stay tuned for insights from Stagwell’s Mark Penn and MNTN’s Mark Douglas at CES next week, where they will discuss the power of this collaboration. Brands and/or journalists interested in connecting on the ground should contact ces2024@stagwellglobal.com for more information.
About MNTN
MNTN is the Hardest Working Software in TV, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, site visits, and more. MNTN is one of Fast Company’s Most Innovative Companies of 2023 and was recently named one of the Next Big Things in Tech for its upcoming VIVA creative suite. For more information, please visit https://mountain.com/.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
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Demos Available to Brands and Journalists at Stagwell Booth GL-03
NEW YORK and LAS VEGAS, Jan. 3, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, will debut its latest AI-enabled startup SmartAssets, part of Stagwell Marketing Cloud, on the convention floor at CES 2024, as it rolls out global client solutions in artificial intelligence across three areas: enablement across operations, efficiencies in marketing, and engagement with consumers.
“AI is a quantum leap for creativity and productivity that will drive a new age of value creation for modern business. Stagwell intends to lead this transformation,” said Mark Penn, chairman and CEO, Stagwell. “Whether you’re a global player or a nascent challenger, developing an approach to the three E’s of AI is the best way to stay ahead in this year of competition, and there’s no marketing network boasting the breadth of full-service digital transformation and self-service AI products like SmartAssets to help clients adapt.”
Spanning its digital transformation agencies and AI-enabled product set, Stagwell has created a set of offerings to meet this demand, encompassing:
- Enablement Across Operations – Empowering organizations to unlock the potential of AI to streamline operations, elevate decision-making, and transform their proprietary data into a strategic wellspring for future growth.
- Efficiency in Marketing – Revolutionizing marketing dynamics through the intelligent application of AI across research, communications, media, and creative production, effectively reducing the cost of delivering precise messages to the right audience at the optimal moment.
- Engagement with Consumers – Using AI to create the future of consumer engagement, where AI-driven anticipation sets the stage for unparalleled brand loyalty and tailored brand experiences.
SmartAssets: Creating the Future of Creative Optimization
SmartAssets – the winner of Stagwell Marketing Cloud’s 2022 innovation competition – is a three-pronged tool empowering transformation across the Three E’s of AI. SmartAssets uses AI to extract creative components from ads, assess performance data, and optimize future ads for effectiveness with instant generative AI adjustments. Investment in the tool is already paying off, with top brands in discussion to pilot the resource in 2024.
“SmartAssets is the smart answer to the imperative for content and advertising effectiveness in an age that demands more anticipatory marketing,” said Lindsay Hong, co-founder and CEO of SmartAssets.
Stagwell’s groundbreaking partnership with Google Cloud, first announced in October 2023, will fuel an accelerated development and sales pipeline for Stagwell Marketing Cloud’s newest startup, as the two tech giants partner to develop generative AI solutions for marketing services.
Brands and agencies interested in getting a preview of the platform can schedule demos with SMC on the ground at CES 2024. To request information, email ces2024@stagwellglobal.com.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a marketing-focused, AI-enablement platform built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic customer research, communications, and media activation for brands worldwide by leveraging technology such as generative and predictive artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.
CONTACT:
Sarah Arvizo
pr@stagwellglobal.com
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Experts from Stagwell, SKDK, Targeted Victory, and The Harris Poll will be on the ground hosting events and sharing insights
NEW YORK and WASHINGTON, Jan. 2, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, announced its Risk and Reputation Unit will be on the ground at CES 2024. The group of leaders from corporate communications, politics and consumer research will share their insights and perspectives on how brands can best navigate the tumultuous year ahead in advance of the November 2024 U.S. Presidential election. Click here to connect with the unit and learn more about Stagwell’s overall presence at CES 2024.
Stagwell’s Risk and Reputation Unit is a bipartisan team of political, financial and public opinion specialists who counsel corporations on navigating political, policy, and social issues while protecting reputation and shareholder value. Leaders from the unit who will be on the ground include:
- Stagwell Chairman and CEO Mark Penn
- Stagwell Vice Chair and 2025 Chair of the Public Relations Society of America, Ray Day
- Co-CEO of The Harris Poll John Gerzema
- VP of Targeted Victory Matt Gorman
- Managing Director and President of SKDK Political Pia Carusone
To request a meeting with the Risk and Reputation Unit, reach out to ces2024@stagwellglobal.com.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
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Connect with Stagwell at CES 2024
Stagwell will return to Las Vegas for CES 2024, where we will host a series of conversations at the intersection of business, marketing and impactful technology. Join us for interactive briefings, hands on experiences, and shared discourse to level up your experience at the world’s biggest technology show.
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Boot up! The U.S.’ biggest technology show, CES, is just around the corner and Stagwell is headed to Vegas with our eyes peeled for the technology that will drive marketing and business transformation in 2024. CES is inspirational, no doubt. But for modern business leaders, finding focus on the convention floor can be tricky.
To help the C-Suite parse the fads from the frontiers at CES, Stagwell is launching the first edition of a new insights series, C [×] O. Across some of the biggest creative, technology, and marketing events this year, we’ll bring our brand of smart, quick insights to focus the C [×] O in your organization on the most valuable transformations to track. At CES, we’ll be looking out for trends for the CEOs, CMOs, CTOs, and C(Communications) Officers.
Still getting your plans together for Vegas? Meet our experts here and read on for their predictions of what to expect on the ground.
CEOs: Remember the VCR
David Sable, Vice Chair, Stagwell
CES can be the equivalent of watching a focus group with a loud and polarizing participant who creates a dynamic around one POV that suits their purpose. I refer you, with caution, to the years where we heard that drones would take over the world; AR/VR would change everything we did; Climate issues would be core to all that we buy: TV screens were dead and gone: and of course, AI will rule the world.
In 1970, at CES, Phillips introduced the consumer VCR, bringing a $50,000 TV studio product to our homes…which evolved to the Streaming we have today. Keep your eyes open and your minds free. Think about that VCR, ignore the group think, and see if you can spot what actually might be next. Contrarian thinking may unlock an unpopular or unexpected path to transforming your business. More to come from the floor.
CMOs: Look Out for The Age of Smarter Creativity
Maggie Malek, President, North America, Crispin Porter + Bogusky
CES 2024 will be another chapter in the narrative of finding the balance between technology and people. AI will, of course, be the champion as it’s top of mind for virtually everyone, but 2024 will be about how companies utilize the tech to enable even smarter marketing. CMOs will continue to have to find the right magic middle of leveraging AI for efficiencies while re-investing those savings into areas to drive their business. AI will allow dollars to be spent towards smarter creative; more access to creators as advertisers; reduced media waste with AI-enabled adtech; revitalizing purpose-driven investments from equity to sustainability; and stronger digital experiences to drive personalization in a cookieless world. Life post-pandemic has always been about efficiency, but we’re optimistic 2024 enables brand building to re-emerge even smarter than before.
CTOs: The Quantum Era Puts the CTO-CMO Partnership in Focus
Justin Lewis, Chair, Constellation
Technology transformation surged in 2023 with the adoption of consumer-friendly GenAI. This shift mirrored the early days of social media, swiftly evolving from initial skepticism to a rallying cry for global businesses and tech leaders. CES 2024 promises to chart AI’s continued trajectory as we are treated to tangible results from a year of experimentation across various sectors.
CES will be a pivotal moment for tech leaders, emphasizing the imperative collaboration between Chief Technology Officers (CTOs) and Chief Marketing Officers (CMOs). Expect organizations to rekindle focus on this partnership, which is essential for transforming innovation into category-defining opportunities. On the ground, I’ll be tracking how immersive tech like AR and VR gains traction, infiltrating education, fitness, and business applications; how industries expand blockchain’s applications, especially in healthcare; and how quantum computing, a game-changing tech, takes the spotlight for its problem-solving prowess and security enhancements, demanding collaboration between tech experts and the government to navigate associated risks.
CCOs: With Mis/Mal/Dis-Information Afoot, 2024 is the Year of Responsible Tech
Ray Day, Vice Chair, Stagwell
For Chief Communications Officers at this year’s CES, “responsible tech” needs to be a major theme. While AI was THE headline of 2023, adopting it – as well as other game-changing technologies – responsibly and ethically will be job one for those of us trusted with stewarding an organization’s reputation. Comms leaders need to be focused on technology and its role in misinformation – especially leading up to the U.S. General Election; polarization and how to use technology to bring people back together; and better anticipating the ever-increasing reputation risks technology will pose in the year ahead.
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NEW YORK, Dec. 19, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced two upcoming investor events in January 2024:
- CES Breakfast Meeting: Craig-Hallum’s Research Analyst, Jason Kreyer, will host Stagwell for an investor breakfast at CES from 8:30-10:00am on Wednesday, January 10th. The breakfast will feature executives from several Stagwell business units, touching on topics including digital transformation, key trends in media buying, the Stagwell Marketing Cloud, and more. Email ir@stagwellglobal.com to request an invitation. Space is limited.
- Needham Growth Conference: Stagwell Chairman and CEO Mark Penn will be hosting 1×1 meetings and participating in a fireside chat on Jan. 17, 2024, from 2:15-2:55 PM ET. To register, click here.
Visit this page to view upcoming investor events and programming from Stagwell. Reach out to ir@stagwellglobal.com with questions.
About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Contact
Ben Allanson
ir@stagwellglobal.com
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Stagwell to Host Content Studio Interviews, Exhibition Floor Tours and Inspiration Sessions
NEW YORK and LAS VEGAS, Nov. 14, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, returns to CES 2024 hosted by the Consumer Technology Association (CTA)®, taking place Jan. 9-12, 2023, in Las Vegas. Stagwell experts and client partners will discuss transforming marketing through impactful technology across a variety of activations at the annual expo, with a special focus on the impact of artificial intelligence and immersive experiences on creativity and business.
“As we move out of the ‘year of efficiency’ that characterized 2023, we expect 2024 to be the ‘year of competition’ as Big Tech companies roll out unprecedented innovation accelerated by artificial intelligence,” said Stagwell Chairman and CEO Mark Penn. “At Stagwell we’re building the runway for AI-based marketing transformation via product innovation, strategic tech partnerships, and creative storytelling that will drive an especially wondrous cycle for consumers.”
- Content Studio: Stagwell is again producing exclusive interviews with senior brand executives, focused on the technologies they expect to spark the greatest transformation in advertising and marketing this year. The 15-minute 1:1 sessions will take place in Stagwell’s onsite content studio in booth GL-03 (across from Starbucks) in the Grand Lobby of the Las Vegas Convention Center (LVCC).
- Floor Tours: Brand executives are invited to attend 90-minute tours spanning the North and Central Halls of the LVCC, hosted by technology experts from across Stagwell. Attendees will hear expert evaluations of the products and services unveiled at CES that will have the biggest impact on brands and marketing opportunities in the year to come.
- Inspiration Sessions: Brands interested in learning more about how Stagwell can help marketers address their biggest business challenges can participate in personalized briefings, being held in the Joshua Meeting Rooms at the ARIA.
If you’re a senior brand executive interested in participating in a Content Studio interview or attending a floor tour, please email ces2024@stagwellglobal.com for further information as space is limited.
If you’re a journalist interested in connecting with Mark Penn, Stagwell corporate leaders, or executives from Stagwell agencies in attendance, please email pr@stagwellglobal.com.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Media Contact
Sarah Arvizo
pr@stagwellglobal.com
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Technology is reshaping sports and sports marketing just as much as the players — from loyalty NFT plays to stadium-sized augmented reality experiences. We met with brand leaders on the ground at CES 2023 from the Los Angeles Rams, Minnesota Twins, and Samsung among others to talk about the emerging tech driving innovation and sponsorship opportunities across their properties. Catch their insights below and visit YouTube to see all of our CES 2023 Content Studio interviews with top brand and business leaders on the innovation agenda for the year ahead.
– Alexis Williams, Chief Brand Officer, NA and Fotoulla Damaskos, EVP, Strategy and Innovation, National Research Group
LA Rams on Stadium-Sized Augmented Reality Experimentation
Los Angeles Rams Chief Commercial Officer Jennifer Prince
The Rams made history this Christmas with the world’s largest augmented reality snowball fight, presented in SoFi Stadium during the Rams-Raiders game. For the Rams, it’s all about innovation on an off the field – and how brand and technology partners can reinforce their exploration of new consumer experiences. Hear from Rams Chief Commercial Officer Jennifer Prince about how the team fuels its larger-than-life fan experiences.
Minnesota Twins on Moving Baseball into the 21st Century
Minnesota Twins Sr. Director, Brand Experience and Innovation, Chris Iles
A baseball team with an innovation accelerator? Yep. The Minnesota Twins want to bring always-on experimentation to the stadium, to help bring baseball into the 21st century. Hear from Chris Iles on the Twins’ mission to be the most innovative team in sport – and their experiments in AR, embodied audio, and spatial computing.
Samsung SVP and GM Harry Patz
The Infinity Screen in SoFi Stadium is a behemoth 70,000 sq. foot digital display powered by Samsung – and just one of an array of dazzling digital out-of-home experiences Samsung helps support across sporting properties. Hear from Samsung’s Harry Patz about how advancements in screens are re-shaping in-stadium entertainment.
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Spotter and Stagwell (STGW) Announce Strategic Partnership to Advance Premium Creator-Led Media
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As over 100,000 people descended on Las Vegas for CES this year, Stagwell is bringing you access to some of the senior-most business leaders across marketing, electronics, food and drink, luxury, media, sports, tourism and more through our Content Studio on the convention floor. Watch some of our favorite segments from Reddit, Qualcomm, Warner Music Group, Zappos, and Axios to learn about the technology that will impact the next chapter of marketing – and what wowed top brand leaders on the convention floor.
Reddit VP, Business Development on The Power of Community
Reddit’s Timo Pelz joined Stagwell Chief Brand and Communications Officer Beth Sidhu to talk about insights from Reddit’s massive Future Tellers study pulling insights from Reddit’ 100K+ active communities, which unveiled on the convention floor at CES.
Qualcomm CMO Don McGuire on How AI Will Transform Cars into Spaceships
In the CES tech alphabet, the “A’s” have it – Qualcomm CMO Don McGuire and Stagwell Chairman and CEO Mark Penn are bullish that artificial intelligence and augmented reality are the tech to bet on in 2023. Watch their interview with Chief Growth Officer, North America, Robyn Freye.
Zappos CMO Ginny McCormick on Moving Beyond Demographics
“Age is just a number.” And, by Zappos CMO Ginny McCormick’s estimate, a number marketers are relying on too heavily to drive consumer segmentation. Catch her interview with Stagwell President, Global Solutions, Julia Hammond on the demographics, metrics, and buzzwords marketers need to ditch in 2023.
Warner Music Group’s Maria Weaver on “The Three C’S”
Connecting content, commerce, and community experiences is Warner Music Group President Maria Weaver’s big priority for 2023. Watch her interview with Stagwell Chief Brand Officer, North America, Alexis Williams to learn why you need to invest in the “three c’s”
Mark Penn and Axios’ Sara Fischer on Where Marketing and Tech Meet Politics
Tech is about to have a political year – but all is not bad for the digital economy, Stagwell’s CEO Mark Penn tells Axios reporter Sara Fischer in this clip from the Stagwell Content Studio at CES 2023. Catch their interview for insights on the streaming market, data regulation, and whether the U.S. will pursue a TikTok ban in 2023.
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Jan 29, 2026
Doner and Colle McVoy Join Forces as DonerColle Partners, Establishing a Center of Creative Gravity in the American Midwest
Artificial Intelligence, Artificial intelligence, In the News, Marketing Frontiers, Press Releases
Jan 22, 2026
Spotter and Stagwell (STGW) Announce Strategic Partnership to Advance Premium Creator-Led Media
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