Moonrock Lab’s specialty capabilities include crafting curated activations within video game titans Fortnite, Roblox, Minecraft, and ARK: Survival Evolved. These playable worlds have amplified the reach of partners, including Coca-Cola, Fanta, Burger King, and Macy’s. By leveraging Moonrock Lab’s expertise in these realms, GALE further solidifies its commitment to the gaming space while offering unparalleled access in three key areas:

• Emerging products and technology. GALE will transform emerging products into interactive, accessible experiences for clients, bringing opportunities for innovation upstream through Moonrock’s experienced product team.
• Research and development. The partnership will deliver thought leadership and bespoke research to accelerate industry understanding of gaming’s impact and effectiveness.
• Access to gamers. GALE will leverage Moonrock’s extensive network of millions of real gamers, many from the key Gen Z demographic, to promote activations to a broader audience.

The alliance follows a number of collaborations with GALE clients, including Truth Initiative, Wells Enterprises and MilkPEP. Most recently, GALE engaged Moonrock to build three original Fortnite maps for MilkPEP launched at VidCon, integrated Bomb Pop® into Restaurant Tycoon II on Roblox, and in coming weeks will host several Minecraft events with creators and community members, including free custom items for Truth Initiative.

“Marketers are still grappling with how to authentically integrate into gaming ecosystems and communities. To do so, they must transition from a strategy of mere impressions to one of complete immersion. GALE’s partnership with Moonrock Labs allows us to accelerate marketers on that transformative journey,” GALE Chief Innovation Officer Ben James said.

“Our previous projects with GALE have proven it’s possible to build long-form, immersive, interactive commercials consumers will line up to experience,” said John Benyamine, co-founder of Moonrock Labs. “Even more exciting is the fun, communal feeling generated before, during and after each event. These are effectively short-term, branded theme parks in the cloud that can be accessed from any device anywhere in the world – and admission is free.”

Earlier this year, GALE unveiled Advance Party, an innovation practice aimed at integrating emerging and innovative formats into its storytelling machine, driving exponential growth for clients. The partnership with Moonrock Labs marks the first of several exciting announcements to come.

Also in 2023, Moonrock Labs launched Black-focused gaming site LoopBreak with support from Google Play, as well as content creation for clients including Samsung, Star Trek, and Skydance Interactive.

For more information contact lindsay.bennett@galepartners.com

About GALE
GALE is a Business Agency. We bring business insights to brand storytelling and activate across every channel. With expertise in business strategy, CRM, loyalty, brand storytelling, integrated, performance, creative, and content marketing, experience design and media, GALE creates marketing systems and communications that grow businesses. Founded in 2014, the agency currently has offices in New York, Singapore, Toronto, Denver, Detroit, Los Angeles, London, Austin and Bengaluru. In 2021, GALE was named Data & Analytics Agency of the year on the Ad Age A-List. For information on GALE, its customer data platform Alchemy™ and its consumer research capability ASK GALE, visit: https://gale.agency/.

About Moonrock 
Moonrock combines decades of video game industry knowledge with cutting-edge engagement methods and technologies designed to reach the critically-important gamer demographic. Specializing in content creation on a variety of networks, Moonrock opened its Labs division in 2023 with a team of 150 developers, designers, and product managers creating interactive experiences in Roblox, Fortnite, Minecraft, and other leading gaming platforms. Clients include Samsung, PUBG, Red Bull, Immutable, HyperX, Paramount, Comic-Con International, and more. Visit https://Moonrock.agency for more

Built by the pioneer of AI-based technology for the PR industry, ‘Taylor’ is the first AI writing tool designed to help modern communications professionals create and test the mediability of content. The platform has the richest feature set in the market, enabling associations to anticipate press sentiment, measure campaign impact and enhance PR strategies intended to reach members, prospective members, and other critical stakeholders.

“We’re excited to partner with Multiview to bring PRophet and ‘Taylor’ to the association community,” says PRophet founder and CEO, Aaron Kwittken. “Our collaboration represents our shared vision of empowering associations with the cutting-edge AI tools they need to succeed. ‘Taylor’ creates content that leads to media placements, allowing associations to navigate the highly competitive and complex media landscape with more confidence and precision.”

Multiview’s CEO, Andy Keith, expressed equal enthusiasm about the partnership. “This joint venture is a testament to Multiview’s commitment to innovation. PRophet and ‘Taylor’ in particular is a game changer that will not only reshape the way associations interact with their audiences but transform their communication strategies.”

Together, PRophet and Multiview are ushering in a new era of AI-powered PR solutions, where associations can leverage emerging technology to streamline their operations, make informed decisions, and deliver compelling narratives that resonate with their key audiences. With “Taylor,” the future of PR for associations looks brighter than ever.

For more information about creating ‘Taylor’-made PR content, please visit https://www.prprophet.ai/platform.

About PRophet
PRophet is the first-ever generative and predictive AI SaaS platform designed by and for the PR community. The platform uses AI to help modern PR professionals become more performative, productive and predictive by generating, analyzing and testing content that predicts earned media interest and sentiment. PRophet was founded in 2020 by PR and marketing industry thought leader and entrepreneur Aaron Kwittken and is part of the Stagwell Marketing Cloud, a suite of SaaS solutions that powers research, communications, and media activation for in-house marketers. To learn more, visit prprophet.ai.

About Multiview
Motivated by our partners’ success, Multiview has dedicated 20 years to providing high-quality digital media solutions to the B2B industry. As a leading digital publisher and marketing company, we unite buyers and sellers to accelerate their growth through the B2B Marketplace. By leveraging our vast network and first-party data on over 10 million B2B professionals across 30 industries, we deliver highly targeted advertisements to unique market segments, resulting in millions of additional revenue for our partners. We’re proud to work alongside 1,200 associations and 12,000 clients to help them turn their goals into reality, because at Multiview: Your Aspiration Is Our Inspiration. Explore partnership opportunities at https://www.multiview.com/association.

About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a suite of data-driven SaaS solutions built for the modern in-house marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic customer research, communications, and media activation for brands worldwide by leveraging technology such as generative artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.

Media Contacts:
Maria Brockman
marketing@multiview.com

KWT Global for PRophet
prophet@kwtglobal.com

NEW YORK, Aug. 18, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced it will attend two upcoming investor conferences in September:

• Benchmark’s TMT Consumer 1×1 Conference on Wednesday, Sept. 13, 2023 – Management will host 1×1 investor meetings.
• B. Riley Securities’ 2023 Consumer Conference on Thursday, Sept. 14, 2023 – Management will participate in a fireside chat and be available for 1×1 investor meetings.

Visit this page to view upcoming investor events and programming from Stagwell. Reach out to ir@stagwellglobal.com with questions.

About Stagwell

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Contact

Ben Allanson
ir@stagwellglobal.com

“Black-Owned Media in America: Recognizing Value, Contributions and the Need for Partnership” will convene top executives from media platforms Ebony Magazine, Pod Digital Media, ReachTV and The Africa Channel for an in-person panel and networking event to share upcoming media and partnership opportunities within their respective organizations. The in-person event will take place at Stagwell’s global headquarters at One World Trade Center in New York City on Thursday, August 24 from 2:00 – 4:30 PM ET. The panel will be followed by an in-person networking hour. Interested attendees can request an invite by emailing hello@stagwellglobal.com.  

Panelists include:

• Ashlee Glenn, EVP, Brand & Marketing for EBONY Media, which has served as the leading voice of the Black American experience for more than 75 years, and under new ownership, has recently grown into a multi-media entity, covering cultural news, entertainment, and lifestyle with a commitment to Move Black Forward across Ebony.com, EBONY Studios, EBONY Publishing, and JET.
• Gary Coichy, Founder and CEO of POD Digital Media (PDM), the first Multicultural Podcast Network focused primarily on African American & Hispanic audience segments, with over 400 owned and operated podcasters.
• Lynnwood Bibbens, CEO & Founder of ReachTV, the largest airport television network with 2,500+ screens in 90 commercial airports and streaming into over 500,000 hotel rooms across North America.
• Narendra Reddy, Chief Operating Officer at The Africa Channel, a cable and streaming channel focusing on travel, lifestyle, and culture documentaries with a mission to educate and entertain global audiences about contemporary Africa and the diaspora, while building bridges between cultures and black communities worldwide.

“Black-owned media is an intrinsic and key part of the media landscape in America with a long history of celebrating, advocating and showcasing the full spectrum of the Black American experience and culture in a balanced and empowering way,” said Claudine Moore, Managing Director, Allison+Partners and moderator for the event. “Too often Black-owned media is overlooked in terms of partnerships, investment, media buys and more by agencies and brands. This leads to inequalities that impact the growth of this critical sector and the industry needs to continue to work to correct this.”

“This event is one way that we’re collaborating with other Stagwell agencies to find long-term solutions that improve investment in multicultural media, ultimately helping brands engage more meaningfully with diverse consumers,” added Moore.

About Stagwell

Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.  

About Allison+Partners

Allison+Partners is a global marketing and communications agency driven by a collaborative approach to innovation and creativity. The agency was named by PRovoke Media as one of its Global Agencies of the Decade, as well as 2023 Midsize and North American Agency of the Year. The agency was also named by PRWeek as a Best Places to Work for four consecutive years, recognized as one of UK’s Fastest Growing Agencies and Top 150 Consultancies, certified as a Great Place to Work in Germany and in APAC, named one of PRovoke’s Consumer PR Consultancies of the Year. Allison+Partners operates in more than 50 markets around the world and is organized around five practices: Consumer Brands, Corporate, Reputation Risk + Public Affairs, Health and Technology. The agency’s Marketing Innovation Team, which combines brand strategy, integrated marketing, creative, research and measurement expertise into one offering, works across these practices to deliver integrated storytelling for clients. For more information, visit www.allisonpr.com.  

CONTACT: 
Sarah Arvizo
pr@stagwellglobal.com

Stagwell (STGW) Platform Honored at Prestigious International Annual Awards Program Recognizing Standout Marketing, Advertising and Sales Technology Around the World

NEW YORK, Aug. 17, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW) Marketing Cloud’s PRophet, the first and only generative and predictive AI SaaS platform built by and for PR professionals, today announced that it is the recipient of the “Best Media Outreach Platform” award in the 6^th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.

 PRophet is a generative and predictive AI SaaS platform serving the PR community. It analyzes a reporters’ past coverage to predict future level of interest in a specific pitch topic or angle.

Earlier this year, PRophet released the industry’s first generative AI (GAI) writing tool, Taylor, fully integrated into the PRophet platform. Built on top of OpenAI, Taylor enables brands and agencies to create compelling content and provides insights into which types of content are most effective. Once users provide a small prompt or press release content, Taylor can produce personalized pitches, social posts and executive biographies in seconds. Taylor can also rewrite releases or pieces a multitude of times over. This can be used for blog posts, articles, social media content and more.

Taylor also offers the choice of tone for generated content, and once PRophet’s predictive AI analyzes the text and compiles a list of reporters for outreach, Taylor then personalizes pitches for any reporter users select.

Additionally, “Powered by PRophet” is the first industry platform that offers a white labeling option for agency clients. Customers can customize the PRophet platform to their specifications and go to market.

“PRophet was created by what we saw as a lack of data-driven earned media ‘intelligence’ tools available to PR professionals. By using AI we can bring science to the art of communications and make PR people more performance oriented,” said Aaron Kwittken, founder and CEO of PRophet. “Communications engineers© are the next era of modern communicators that embrace technology to be more performative, predictive and productive. Thank you to MarTech Breakthrough for this honor. We won’t rest on our laurels, we keep innovating and improving the user experience while also expanding our data lakes and models.”

The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, customer experience, performance marketing AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 3,500 nominations from over 19 different countries throughout the world.

“With technology that has lagged for decades, the PR industry is undergoing a rapid digital transformation. PRophet eliminates guesswork, using a dataset and technology to guide PR pros toward achieving coverage of an announcement and in developing a positive, lasting relationship with the journalist by delivering more relevant content,” said James Johnson, Managing Director at MarTech Breakthrough. “The powerful capabilities of PRophet’s predictive and generative AI capabilities make it our choice for ‘Best Media Outreach Platform.’ Leveraging natural language processing and machine learning, brands, agencies, and freelancers can more effectively target and successfully pitch to journalists around.”

About PRophet
PRophet is the first-ever generative and predictive AI SaaS platform designed by and for the PR community. The platform uses AI to help modern PR professionals become more performative, productive and predictive by generating, analyzing and testing content that predicts earned media interest and sentiment. PRophet was founded in 2020 by PR and marketing industry thought leader and entrepreneur Aaron Kwittken and is part of the Stagwell Marketing Cloud, a suite of SaaS solutions that powers research, communications, and media activation for in-house marketers. To learn more, visit prprophet.ai.

About MarTech Breakthrough
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, performance marketing, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com.

CONTACT: 
Sarah Arvizo
pr@stagwellglobal.com 

SOURCE Stagwell Inc.