The Stagwell (STGW) agency projects a record $12 billion in political ad spend in new report for political and commercial advertisers
NEW YORK, Sept. 19, 2023 /PRNewswire/ — Global media agency Assembly is projecting a record $12 billion in political advertising spend in the 2024 U.S. Election cycle, with $3B expected in the presidential campaign alone. The estimates come from Assembly’s 2024 Election Outlook report, released today by the agency’s industry-leading Politics and Advocacy Practice, which handles planning, activation, and strategy for some of the most high-profile candidates and independent expenditure groups in the country.
The report underscores the collision of commercial and political advertising in the 2024 cycle and offers leaders insights into how to prepare. Key takeaways include:
- $9 Billion Blitz: Advertising spend is projected to hit $9B in down-ballot races, commensurate with the 2022 U.S. midterms, but concentrated in fewer and fiercer statewide races for Senate, U.S. House, Governor, and other state/local races.
- Urban Battlegrounds: Consumers in Las Vegas, Reno, and Philadelphia will bear the brunt of the political advertising blitz, ranking among the “hottest” markets in Assembly’s predictions.
- Colliding Fronts: Competitive statewide and house elections will coincide with presidential swing states – meaning the effects of political advertising will be impossible to ignore in certain parts of the country. Nevada, Arizona, and Pennsylvania are the battlegrounds to watch.
“In 2024, consumers are voters and voters are consumers,” says Valerie Davis, North America CEO at Assembly. “In an unprecedented cycle, commercial advertisers will be unable to completely hide from politics and must be well-equipped to respond to the extraordinary amount of political spending and creative that will flood newsfeeds. This report is an excellent resource for politicians and commercial advertisers alike.”
The 2024 Election Outlook report was developed using Assembly’s proprietary predictive tool, the Assembly Market Intensity Index (AMII), to evaluate the level of political saturation in specific markets during the 2024 election cycle, resulting in insights-driven scores for each quarter. The report focuses on both state and federal spending in pivotal swing states such as Nevada, Arizona, and Pennsylvania, with analysis of Senate and House races across California and North Carolina.
Today, Assembly is the only agency that can deliver this capability, as no other media agency can combine the niche expertise of a boutique political firm with the reach and resources of a global omnichannel agency. Since the inception of Assembly’s Politics & Advocacy Practice in 2019, it has spent nearly $1 billion on behalf of candidates and issue groups around the country. Notably, in 2020, Assembly planned and activated the largest political media buy in history for the Mike Bloomberg for President Campaign.
The 2024 Election Outlook Report and video interviews are available for view and download at assemblyglobal.com/insights/2024-election-outlook-report.
ABOUT ASSEMBLY
Assembly is the modern global omnichannel media agency, bringing data, talent, and technology together to find the change that fuels growth for the best brands on the planet. Our approach connects big, bold brand stories with integrated, global media capabilities that deliver performance and drive large-scale business growth. Our work is powered by our proprietary, in-house technology solution, STAGE, and led by our global talent base of over 1,600 people around the world. We’re purpose-driven at our core and pioneers in social and environmental impact in the agency world. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. For more information, visit assemblyglobal.com.
Press Contact:
Jess Santini
jess.santini@assemblyglobal.com
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The Society of Presidential Pollsters Founder, Mark Penn, Will Discuss “American Government in the 21st Century” Annual Poll Results
WASHINGTON and NEW YORK, Sept. 19, 2023 /PRNewswire/ — Today, the GW Graduate School of Political Management (GSPM) Society of Presidential Pollsters Founder Mark Penn, in conversation with Christopher Arterton, professor emeritus and founding dean of the GW Graduate School of Political Management, will reveal the results of the latest “American Government in the 21st Century” annual survey, which takes the pulse of the American people on a wide range of issues related to how elected officials and public institutions are serving them. The complete survey results can be found here.

“Trust in major government institutions is declining again because polarization and partisanship are dominating the discussion,” said Penn. “Politicians are intentionally stoking the distrust, but if our institutions can’t support each other they will all suffer the consequences together.”
Trust in presidency, Supreme Court and Congress declines after several years of stagnation
- Voters increasingly believe these institutions are not functioning properly: 68% say Congress is not working (up 9 points), 59% say the same of the presidency (up 9), and 49% say so about the Supreme Court (up 6).
- Voters believe these institutions are becoming increasingly politicized: Majorities say the presidency is becoming more politicized (67%, up 7 from last year), as well as Congress (66%, up 5) and the Supreme Court (55%, up 4).
Concerns about presidential authority grow
- 55% of voters say executive orders are increasingly being abused.
- Although most voters still say the presidency should have the same amount of power, 29% now think it should have less power, up 5 points from last year.
Voters remain passionate about free speech
- 92% of voters think the country should have freedom of speech.
- 85% of voters, up 5 points from last year, say we need to strengthen First Amendment freedoms rather than limit more areas of speech.
Bipartisanship breakdown is intensifying but voters still want it
- 81% of voters say the bipartisan system of governing is broken, back up to pandemic levels after two years of improvement.
- 72% of voters say bipartisan support is necessary for major policy change.
The event will be held from noon -1:30 PM EDT today in the City View Room. If you would like to attend, please RSVP here.
The George Washington University established the Society of Presidential Pollsters in 2010. The Society acts as a membership organization for the select group of people who have served as public opinion advisors to the President of the United States. The Society aims to collect and preserve records of the polling conducted on behalf of the White House over the last eight decades.
HarrisX, on behalf of the Society of Presidential Pollsters, conducted the survey online between Sept. 8 – 11, 2023 among 2,001 registered voters who were randomly recruited to participate in it. Results were weighted for age within gender, region, race or ethnicity, income, education, political party, and political ideology where necessary to align them with their actual proportions in the population. The margin for error was +/- 2.2%.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
About HarrisX
HarrisX is a technology-driven market research and data analytics company that conducts multi-method research in the U.S. and over 40 countries around the world on behalf of Fortune 100 companies, public policy institutions, global leaders, NGOs and philanthropic organizations. HarrisX was the most accurate pollster of the 2020 U.S. presidential election.
Media Contact
Sarah Arvizo
pr@stagwellglobal.com
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VOTERS SPLIT DOWN PARTY LINES ON BIDEN IMPEACHMENT INQUIRY
NEW YORK and CAMBRIDGE, Mass., Sept. 15, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW) today released the results of the September Harvard CAPS / Harris Poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX.
President Joe Biden’s approval rating remains at 42% after a new impeachment inquiry, which 53% of voters split along party lines support. The poll also covers the 2024 horse race and public opinion on issues such as illegal immigration and parental rights. Download key results here.
“After a quiet summer, the electorate remains unhappy on the economy and a slew of other issues,” said Mark Penn, Co-Director of the Harvard CAPS / Harris Poll and Stagwell Chairman and CEO. “Since voters have hardened views on Biden and Trump, the primaries have not gotten competitive yet either.”
INFLATION FRUSTRATIONS REMAIN
- Voters continue to say inflation is the most important issue facing the country (33%), as well as the most important issue to them personally (39%).
- 64% say Bidenomics is not working.
- 75% of voters, including over 70% from each party, think the Federal Reserve has raised interest rates enough.
VOTERS SPLIT ON BIDEN IMPEACHMENT INQUIRY
- 53% of voters support the impeachment inquiry into Biden, with 51% of Independents against.
- 57% say Biden helped Hunter get influence peddling contracts and 60% think Biden has made false or misleading statements about Hunter’s business dealings.
- The country is split 50-50 on whether Biden’s impeachment inquiry is politically motivated or raises legitimate legal questions; voters are split 50-50 on the same question regarding Donald Trump’s prosecutions.
TRUMP CONSOLIDATES SUPPORT AND LEADS BIDEN IN HEAD-TO-HEAD
- Trump increased his lead among Republican voters to 57%, while Ron DeSantis continues falling to a distant second with 10%.
- In head-to-head presidential matchups, Biden loses to Trump by 5, Nikki Haley by 4, and Tim Scott by 2; he defeats Mike Pence by 6, Ron DeSantis by 4, and Vivek Ramaswamy by 2.
AMERICANS FIND AGREEMENT ON IMMIGRATION AND PARENTAL RIGHTS
- 71% of voters, including 53% of Democrats, think illegal immigration to the U.S. is getting worse.
- 87% of voters, including over 80% of each party, agree parents have a right to know if their children want to transition their gender.
- There is still goodwill towards teachers: 60% of voters, including 59% of Independents, say teachers are mostly trying to help kids get a better education, not push an ideology onto them.
The September Harvard CAPS / Harris Poll survey was conducted online within the United States from September 12-14, 2023, among 2,103 registered voters by The Harris Poll and HarrisX. Follow the Harvard CAPS Harris Poll podcast at https://www.markpennpolls.com/ or on iHeart Radio, Apple Podcasts, Spotify, and other podcast platforms.
About The Harris Poll & HarrisX
The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations, and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.
HarrisX is a technology-driven market research and data analytics company that conducts multi-method research in the U.S. and over 40 countries around the world on behalf of Fortune 100 companies, public policy institutions, global leaders, NGOs and philanthropic organizations. HarrisX was the most accurate pollster of the 2020 U.S. presidential election.
About the Harvard Center for American Political Studies
The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of U.S. politics. Governed by a group of political scientists, sociologists, historians, and economists within the Faculty of Arts and Sciences at Harvard University, CAPS drives discussion, research, public outreach, and pedagogy about all aspects of U.S. politics. CAPS encourages cutting-edge research using a variety of methodologies, including historical analysis, social surveys, and formal mathematical modeling, and it often cooperates with other Harvard centers to support research training and encourage cross-national research about the United States in comparative and global contexts. More information at https://caps.gov.harvard.edu/.
CONTACT:
Sarah Arvizo
pr@stagwellglobal.com
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Strong leadership has propelled the agency to awards from the healthcare industry’s leading publications
NEW YORK, Sept. 14, 2023 /PRNewswire/ — PM360, a publication for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device industries, has bestowed ConcentricLife leadership with prestigious honors: naming co-founders Ken Begasse and Michael Sanzen to the publication’s Elite 100 in the Entrepreneurs category, and Ken Begasse as a finalist for Advertising Agency CEO of the Year.
Ken and Michael have been partners for 30+ years and launched the industry’s most iconic brands before ultimately launching their own agency before they turned 30. ConcentricLife was created around one central human truth: At the heart of every personal experience is a health experience. That truth has resulted in groundbreaking work and industry-wide recognition with awards including “Launch of the Year” three times, most recently for Wegovy, and nine Agency of the Year awards in the agency’s 21-year history.
The last 12 months have represented the very best of Ken’s leadership as CEO, as he brought teams together under the platform of ConcentricLife—a transformative agency model designed to create brands that thrive at the very center of the human experience in health and wellness. He has overseen the cultural and operational reorganization of 290 individuals and processes to incorporate legacy best practices, and build new and improved ways of working while growing the platform into new services and offerings.
This year, ConcentricLife was ranked #30 in the MM+M Agency 100, considered the industry’s definitive guide to the top agencies in the health landscape. Since the list began over a decade ago, ConcentricLife has consistently been named as one of the pre-eminent leaders in the space.
“It’s an incredible honor to be in such rare company amongst some of our industry’s great minds,” says Ken Begasse. “I continue to unwaveringly believe in the team we’ve assembled at ConcentricLife – both our talent and our clients. Every day I work with the best of the best and am humbled to have their trust as their leader. There’s no stopping what we can accomplish, and we will continue to be on the forefront of agency offerings.”
“Ken instills the values of partnership and entrepreneurship in every ConcentricLife team member,” reports long-time employee Kristin McAteer, Managing Director of Client Solutions. “He is the biggest advocate not just for our client’s business, but also for our talent; and has created the kind of culture that allows each and every one of us to truly make an impact.”
ConcentricLife partners with a diverse range of clients across the healthcare landscape from rare disease to wellness, deeply entrenched in brands that put the human health experience at the center of life.
Since 2009, the PM360 Trailblazer Awards have recognized outstanding achievement and innovation in healthcare marketing. The CEO of the Year Award was established to honor CEOs in the industry for their ability to thrive in all aspects of leadership, from establishing a company culture where individuals feel safe, respected, valued, and motivated to displaying a unique vision for their company that resulted in exceptional success to earning respect from industry colleagues due to their morals, reputation, and character.
PM360‘s ELITE 100 lists the most influential people and teams in the healthcare and life sciences industries based on their career accomplishments. Ultimately, the ELITE 100 represent a group of individuals and marketing teams who have made a significant impact on the healthcare industry throughout their careers or show great promise as future leaders based on what they have achieved so far.
The MM+M Agency 100 is an annual ranking that celebrates the top healthcare marketing firms in North America. Medical Marketing + Media, the media brand of record for pharmaceutical marketing and commercialization, profiles the top performing agencies based on North American revenue and offers valuable insights into the evolving dynamics of the agency world.
About ConcentricLife
ConcentricLife is an agency built to answer the rising customer demand on the health marketer. ConcentricLife spans three distinct specialist practices that bring over 20 years of deep subject matter expertise in rare disease, healthcare, and wellness, with sophisticated marketing capabilities spanning the organization. We put Health at the Center through our proprietary Human Connection Score™ designed to build optimal brand experiences at any stage of the health journey. For more information, visit www.concentric.life.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
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Sarah Arvizo
pr@stagwellglobal.com
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On the Main Stage and on the beaches at Cannes, BECA (Black Executive CMO Alliance) Future Leaders were out in force. BECA seeks to transform the future of marketing by investing in promising Black marketing talent, providing them with the keys to success for achieving and excelling in the C-Suite. This summer, Stagwell teamed up with BECA to spotlight its Future Leaders at Cannes and Stagwell’s flagship venue, SPORT BEACH – surfacing their brilliant ideas for marketing and technology innovations that can propel the marketing space into a new era of inclusion. Tune into our interviews from the Stagwell Content Studio below.
— Beth Sidhu, Chief Brand and Communications Officer
Seeding Tomorrow’s Success
“There are $300 billion dollars of unmet demand for Black consumers in the U.S. market alone,” says Freddie Williams, BECA Future Leader and Johnson & Johnson Senior Manager, Innovation. Learn more about Amplify, an AI tool, created by Williams alongside Kara Smith, Brianna Boles-Marshall, and Cleyana Mayweather, which empowers brands to see the positive outcomes of investing in Black creators here.
It’s Time to Give Everyone a Seat
Artificial intelligence (AI) is the biggest transformation to hit marketing in years – but it’ll take human steering to ensure it shapes an equitable future for all. BECA Future Leaders Tiffany Daniel, Amanda Mitchell, and Jared Johnson have created a human-driven AI solution, Onyx, that enhances and amplifies Black talent. Watch the interview with Jerri DeVard, BECA Founder to learn more about their team efforts toward bringing diversity to the decision-making table.
Success is a Dish Best Shared
“I think it is very important for leaders to be aware that they need to lift as they climb,” says Freddie Williams, BECA Future Leader and Senior Manager for Innovation at Johnson & Johnson. Williams joined us at SPORT BEACH to discuss how leaders can drive change and promote diversity, equity and inclusion within their organizations and the industry at large. Tune in here.
Get Your Head in the Game
Missed Sport Beach this year? Luckily for those who didn’t attend, coverage of main stage panels and more than 140 Content Studio interviews are available on Stagwell’s YouTube channel, with more great content on Instagram and LinkedIn. Interested in working with us? Reach out to Ryan Linder, Global Chief Marketing Officer, or Robyn Freye, Chief Growth Officer, North America.
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Ivy Liu
Assembly has strung together a series of client wins over the last six months, including luggage maker Vera Bradley, Brooks running shoes and financial services firm T Rowe Price. Going back 18 months, the agency also picked up wins for Lenovo and hair care brand Amika.
Those wins are the fruit of the holding company’s pivot to consultation as a driving force in pitches.
Over the course of the last two years, Stagwell’s traditional-heavy media agency Assembly has refitted itself to offer more digitally focused tools and services for its clients, leaning into the strengths of some of its sibling agencies within the Brand Performance Network (which was renamed from Media Network when creative, performance and commerce shops were folded into the group). That transformation, which Stagwell’s CEO Mark Penn talks about all the time on the holding company’s quarterly earnings calls, seems to have paid off for the 1,600 people that work there. And the clients wins, smaller though they are, chip into the $5 billion in media billings that the Group brings to the marketplace.
Under the global leadership of James Townsend, who helped architect the group of agencies that now make up the Brand Performance Network, Assembly also made some management changes, notably moving Valerie Davis up to CEO of North America, and putting new CEOs in charge of APAC, MENA and Europe. (Interestingly, there’s no current CEO in Latin America — an area in which Townsend has high hopes for future global growth.) He also hired Shannon Pruitt, a veteran of the agency and content worlds, to lead all sustainability and diversity efforts. And Townsend tapped Rick Acampora as global COO to help lead global expansion efforts.
Townsend cited Assembly’s expansion into consultative territory as a key element to some of its recent wins — the clients that have landed their business there are looking to transform their businesses for various reasons.
“The Assembly proposition is to find the change that fuels growth, so inherent in that proposition is the idea of being progressive, that nothing is fixed,” said Townsend. “Many of the clients that we’re attracting are clients that are going through a process of change management and transformation.”
That could include increasing the digitization of their business, or overhauling their data and measurement needs, or using technology in a new way to be more accurate, more scaled or just faster. “I think we we’ve done a good job of characterizing ourselves, and building and designing a business, that can help with those agendas,” Townsend said.
Townsend said Assembly competes just as much with consultancies as with holding companies and independents when trying to land new business. “The holding companies have all the tools but not necessarily the ability to coordinate because of their competitive business models, and the consultancies might have all the answers but can’t activate,” he said. “And we’re in the middle of that dynamic. We admire many things about both of those groups of competitors, but we see an opportunity to be the modern alternative.”
Clients certainly voiced their approval for Assembly’s efforts. (It should be noted that often clients are reluctant to speak on their agencies’ behalf — and the line of clients willing to advocate for their media agency says something about what Assembly has put together.)
At Lenovo, which worked to reframe its global media strategy, Gerald Youngblood, the computer firm’s North American CMO, said “Assembly understood our vision and demonstrated the capabilities and commitment to collaborate with us in our strategy. We see Assembly and our agencies as not only marketing partners, but also strategic business partners who can help us fulfill our customer/audience-first and digital-first ambition.”
Youngblood said the agency helped to connect the dots between brand and demand, creating a strategic media plan for tablets that allowed the brand to introduce new consumers to the Lenovo tablet line with upper funnel media, while also bringing customers down the funnel to convert to a purchase, a campaign that led to “significant growth for a key product line during the holidays.” (Youngblood declined to say how much growth the brand got).
Assembly also developed a a live media performance dashboard for Lenovo, that empowered. marketing managers to quickly review campaign performance, with more granular filters and segments. “Having these real-time media performance insights allows us to quickly answer business questions, stay informed on our campaigns and move swiftly as an organization,” Youngblood added.
At client Brooks, Ryan Ngo, the brand’s North American marketing and e-commerce vp, said Assembly offered up a vision for growth — but the blocking and tackling of a good media agency of media planning, buying and execution clinched the win. “The agency’s fresh ideas grounded in real data and insights and the care and transparency in their process make us confident that with their partnership, we’ll continue to drive the transformative power of the run and meet our business goals,” he said.
Even smaller brands that have given the agency their business feel they’re getting the attention they need. Courtney Curtis, digital marketing director, at Amika, said that Assembly’s connections into media partners, strong reporting capabilities, and experience with luxury beauty clients “ultimately won us over … Our advertising efforts not only exceed benchmarks; they’ve paved the way for other beauty brands.” Curtis pointed to TikTok featuring Amika twice in two years for best-in-class case studies, including one following the brand’s first-ever ad campaign on the platform in March 2022.
“Recognition from our partners, peers, and competitors is a testament to the excellent work we are doing together,” said Curtis.
Finally, Tyra Neal, CMO of ticket re-seller Vivid Seats, said she worked with Assembly on a segmentation solution that leveraged first-party data, aimed at driving incremental revenue, which she said was successful (again, declining to share actual growth figures). “They demonstrated that they are experts in leveraging data to drive business results,” said Neal.
SOURCE Digiday
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SINGAPORE and NEW YORK, Sept. 11, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, released findings from proprietary research on international brand fandom unveiled in partnership with the DesignSingapore Council, Singapore’s national agency for design, at the 2023 Design for Growth Summit.
The Design for Growth Summit convenes the design community and leading industry, government, and educational stakeholders for discussions on unleashing the power of design to drive global and local growth and economic success. This year’s summit coincided with the 20th anniversary of the founding of the Council, which was established in 2003 to develop the design sector, position Singapore as global city for design creativity and excellence in Asia and work towards being an innovation-driven economy.
“Good design is good business. Businesses which have great design – product, systems, process – have been able to better meet their clients, users, consumers’ needs and stay ahead of the competition. The DesignSingapore Council and Stagwell are proud to bring you the Design for Growth Summit, along with Stagwell’s leading agency National Research Group,” said Dawn Lim, Executive Director, DesignSingapore Council.
“Design is synonymous with transformation, and as we work towards our global mission to transform marketing, we’ve found great partners in our friends on the DesignSingapore Council and our clients in this region,” said Randy Duax, Stagwell Asia-Pacific. “We were honored to be a part of the summit and to sponsor the upcoming Singapore Design Week 2023.”
Brand Fandom in South East Asia
At the Design for Growth Summit, Stagwell and National Research Group presented findings from the “NRG Fandex”, which ranks companies based on the strength of their relationship with their consumers and identifies the drivers of brand fandom. In South East Asia, top brands build community, create memorable experiences, embrace inclusivity, and innovate for a sustainable future. Among the top brands across three South East Asia markets are:
- Indomie (specifically in Indonesia)
- Apple
- Coca-Cola
- Rare Beauty (specifically in Singapore)
- Singapore Airlines (specifically in Singapore)
- TikTok
- Mama (specifically in Malaysia)
- Spotify
To find out more about what drives strong fandom for your brand, visit this site, or reach out to inquiry@nrgmr.com.
ABOUT STAGWELL
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
CONTACT:
Sarah Arvizo
pr@stagwellglobal.com
About the DesignSingapore Council
The DesignSingapore Council’s (Dsg’s) vision is for Singapore to be an innovation-driven economy and a loveable city by design. As the national agency that promotes design, our mission is to develop the design sector, help Singapore use design for innovation and growth, and make life better in this UNESCO Creative City of Design. Dsg is a subsidiary of the Singapore Economic Development Board.
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The award-winning leaders will play an instrumental role in the continued revitalisation of the agency
LONDON, Sept. 11, 2023 /PRNewswire/ — Assembly announced today the addition of James Appleby, Alex Boniface, and Bridget Hopkins – three new Managing Partners in Europe who will play pivotal roles in shaping the agency’s future, fostering innovation, enhancing operations, and driving sustainable growth. Each leader comes with extensive experience across specialisms, and their combined vision and leadership will allow Assembly to continue delivering brand performance for clients and further expand the agency’s presence in the European region. Appleby, Boniface, and Hopkins are based in London and will report to Matt Adams, Assembly Europe CEO.
Appleby comes to Assembly with over 20 years of experience in the media sector. In his last role, he was Head of Client Success at Tailify, an influencer marketing company. Before that, Appleby spent nearly five years as Managing Partner at PHD UK, leading all aspects of media planning and buying for clients like Sainsbury’s, Nectar, Comparethemarket.com, Oatly, McVitie’s, Peroni, and the UK Government. While at PHD, he also served as Sustainability lead and was responsible for shaping and driving the agency’s proposition that aided clients in reducing their carbon impact and maximising ESG. In his prior role, he held the position of Client Partner at Wavemaker. Outside of his agency work, Appleby is chair of Nabs, a UK charity that supports the mental health of those in advertising, and ‘FastForward,’ a course that equips those new to the media and advertising industry with vital collaboration skills, pitch experience and awareness of mental health. Having successfully led innovative campaigns that have redefined media agency standards, Appleby’s creative approach to media and knack for identifying meaningful trends will accelerate Assembly’s forward momentum.
Before joining Assembly, Boniface served as European Head of Digital at Rufus, an Amazon-focused agency within IPG Initiative. In this role, he oversaw the development and implementation of digital products for Amazon’s various business divisions, including Retail, Prime Video and Amazon Web Services. Boniface was responsible for ensuring the quality and consistency of the agency’s digital output in Europe, leading a diverse team covering specialties such as Strategy, Planning, Transformation, and Activation. With a unique career history spanning activation, planning and client leadership, Boniface has excelled in building multi-disciplinary teams, deploying successful media strategies and displaying a unique understanding of consumer behaviour, all of which will greatly benefit Assembly’s clients in achieving their goals.
Before joining Assembly, Hopkins established her media career in Australia, working at Mitchell & Partners, an agency later acquired by Dentsu. In 2010, she joined MEC/Wavemaker Worldwide in London and during her 13 year tenure proved to be a dynamic and adaptable Global Client Lead across a diverse portfolio of brands, including Vodafone, Huawei, Lombard Odier, BlackRock, and Xerox. Hopkins has vast international media knowledge, including hands-on experience of activation across all channels. Naturally inclusive and culturally aware, she understands the importance of building authentic relationships and effective collaboration to drive better outcomes. At Wavemaker she served as the UK LGBTQ+ ERG Co-Lead and sat on the WPP Unite committee. Her active involvement in these communities and the broader agency DE&I agenda had meaningful impact. Hopkins’ commitment to delivering exceptional service and fostering a progressive culture aligns perfectly with Assembly’s agency values.
Abbleby, Boniface, and Hopkins will collaborate closely with Assembly Europe CEO Matt Adams and the agency’s leadership team to set strategic priorities, drive innovation, and ensure Assembly remains at the forefront of the media industry. These new appointments, including the agency’s new Chief Activation Officer Greg Shickle, signal a new era of growth and transformation for Assembly.
Assembly Europe CEO Matt Adams adds, “We are thrilled to welcome James, Alex, and Bridget into the Assembly family. Their diverse skill sets and industry knowledge will be instrumental in our effort to continuously provide top-notch media solutions for our clients. They will undoubtedly enhance our agency’s capabilities and reinforce our commitment to delivering excellence.”
Appleby, Boniface, and Hopkins’ appointments are effective September 2023.
ABOUT ASSEMBLY
Assembly is the modern global omnichannel media agency, bringing data, talent, and technology together to find the change that fuels growth for the best brands on the planet. Our approach connects big, bold brand stories with integrated, global media capabilities that deliver performance and drive large-scale business growth. Our work is powered by our proprietary, in-house technology solution, STAGE, and led by our global talent base of over 1,600 people around the world. We’re purpose-driven at our core and pioneers in social and environmental impact in the agency world. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. For more information, visit assemblyglobal.com.
Press Contact:
Jess Santini, VP, Global Marketing
jess.santini@assemblyglobal.com
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The Stagwell (STGW) agency will develop, drive omnichannel media innovation to elevate the brand
NEW YORK, Aug. 30, 2023 /PRNewswire/ — Global media agency Assembly has been selected as the Media Agency of Record in North America for Vera Bradley, the iconic American bag and luggage lifestyle brand known for its vibrant patterns and functional designs. Vera Bradley consolidated media services to Assembly based on the agency’s extensive media expertise and market-leading technology. As such, Assembly will oversee all media and data services to accelerate market share based on the changing needs and behaviors of today’s and tomorrow’s consumers.
Vera Bradley’s decision to entrust Assembly with its media underscores the agency’s proven track record of delivering exceptional results and driving growth for its clients.
“We are thrilled to announce our partnership with Vera Bradley as their Media Agency of Record,” said Valerie Davis, Assembly North America CEO. “Vera Bradley is an iconic brand that resonates with a wide range of consumers across generations, and we are committed to executing innovative campaigns that capture the essence of their brand and engage audiences across multiple platforms.”
Vera Bradley, known for its distinctive quilted bags, luggage, and colorful accessories, has consistently stood out for its commitment to quality, creativity, and a strong sense of community. With Assembly’s expertise in strategic media planning, data-driven insights, and its proprietary tech suite, the partnership is set to infuse fresh energy into Vera Bradley’s marketing initiatives.
“We are excited about the possibilities that our collaboration with Assembly presents,” said Alison Hiatt, Chief Marketing Officer for Vera Bradley, Inc. “Their reputation for delivering innovative and impactful campaigns aligns perfectly with our vision for the future of the Vera Bradley brand. We look forward to building meaningful and long-lasting connections with consumers together.”
The assignment is effective immediately.
ABOUT ASSEMBLY
Assembly is the modern global omnichannel media agency, bringing data, talent, and technology together to find the change that fuels growth for the best brands on the planet. Our approach connects big, bold brand stories with integrated, global media capabilities that deliver performance and drive large-scale business growth. Our work is powered by our proprietary, in-house technology solution, STAGE, and led by our global talent base of over 1,600 people around the world. We’re purpose-driven at our core and pioneers in social and environmental impact in the agency world. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. For more information, visit assemblyglobal.com.
PRESS CONTACT:
Briana Comerford
Briana.Comerford@assemblyglobal.com
ABOUT VERA BRADLEY
Vera Bradley, based in Fort Wayne, Indiana, is a leading designer of women’s handbags, luggage and other travel items, fashion and home accessories, and unique gifts. Founded in 1982 by friends Barbara Bradley Baekgaard and Patricia R. Miller, the brand is known for its innovative designs, iconic patterns, and brilliant colors that inspire and connect women unlike any other brand in the global marketplace. Visit www.verabradley.com and follow @verabradley to learn more.
Vera Bradley is a Vera Bradley, Inc. brand (Nasdaq: VRA).
CONTACTS |
|
877-708-VERA (8372) |
Hunter PR for Vera Bradley |
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