Originally released on

First Joint Out-of-Home (OOH) Campaign for Converse Achieves Meaningful Impact  

NEW YORK and LONDON – May 23, 2022 – Stagwell Media Network, part of Stagwell (NASDAQ: STGW), today announced the integration of the U.S. OOH teams from the network’s omnichannel media agency, Assembly, with Talon, to offer smarter, data-driven, and creative-led OOH planning, buying, and proprietary technologies to advertisers. This move represents the next phase of the strategic partnership formed at the end of last year. Together, the team has since successfully collaborated with Converse on an innovative OOH program that has driven meaningful results for this influential brand.  

Jill Rynenberg, Integrated Digital Marketing Manager, Converse commented, “Out-of-home was integral to Converse’s ‘Create Next’ campaign which saw John Boyega, an influential film star, born and raised in South London, join forces with Converse. It was really important to target the hometowns of Boyega and the five young and undiscovered London filmmakers which we were able to deliver through Talon’s bespoke solutions. This was our first out-of-home campaign planned through Assembly and Talon Outdoor, and we were delighted with Talon’s collaborative and data-led approach to planning.” 

Rynenberg continued, “Using Talon’s proprietary data management platform, ‘Ada,’ billions of device-level audience data points were activated in order to pinpoint a highly targeted bespoke urban audience in these key hometown locations centred around Peckham and Brixton. Talon worked collaboratively with Assembly and Converse to deliver this highly targeted campaign which was delivered at breakneck speed. Talon’s audience-first data intelligence approach to planning allowed us to reach more of the right audience at the right time, ultimately improving ROI on media spend. We look forward to extending this partnership to deliver many more OOH campaigns.”

 “While OOH revenues were impacted by the pandemic, channel innovations, real-time flexibility, and accelerated creativity has repositioned OOH in the mind of consumers and brands, as demonstrated by the Converse campaign,” said Jon Schaaf, Global Chief Investment Officer, Stagwell Media Network. “By further combining our experience, teams, tools, and industry partnerships, our collaboration with Talon will enable marketers to differentiate their brand and offerings from their competition across both upper and lower funnel efforts.”

Barry Cupples, Talon’s Global CEO said, “Stagwell’s technology-first approach coupled with their deep expertise in media, creative and digital transformation dovetails seamlessly alongside Talon’s. OOH is more powerful than ever; harnessing data-fuelled technology with capabilities for audience targeting and measurement across the customer journey is bringing game-changing opportunities for advertisers.” Cupples continued, “The strengthening of our partnership with combined goals to drive effectiveness and improve business results for clients will undoubtedly deliver better outcomes for brands and add genuine value to the top and bottom line.”

About Stagwell:

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 10,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

 About Stagwell Media Network:

Stagwell’s Media Network is a group of leading multichannel agencies home to more than 3,500 experts with an expansive global footprint across 40+ offices in 20 countries, managing close to $5 billion in media. Agencies include omnichannel agencies AssemblyBrand New Galaxy, MMI, Goodstuff and Grason, creative consultancy GALE, B2B specialist Multiview, multi-lingual content agency Locaria, and travel and media experts Ink. The network offers marketers a more dynamic partner for global B2B and B2C solutions spanning data, technology, media, and creativity aimed at accelerating business growth for brands worldwide.

About Talon:

Talon Outdoor is the leading global independent Out of Home (OOH) media specialist and technology services company focused on delivering smarter, creative, data-driven integrated OOH communications. Combining independence with a collaborative approach, Talon promotes open and transparent working relationships between many of the world’s leading agencies, clients, and media partners. Headquartered in London with offices in Dubai, Dublin, Frankfurt, Manchester, New York, and Singapore Talon delivers expertise at the global, national, regional, and local levels. Additionally, the agency has built a global OOH planning and buying network covering 100 markets across the U.S., Europe, Asia, and Latin America. For more information, please visit www.talonoutdoor.com and follow up on Twitter and LinkedIn.

About Assembly:

Assembly is made of the ingredients of the modern agency, bringing together data, talent, and technology to deliver a connected set of solutions for media + more to the best brands on the planet. We’re home to more than 1,500 of the industry’s top talent, who bring unmatched global omnichannel media expertise + data, technology, and business consulting capabilities that help brands find the change that fuels growth. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. Visit www.assemblyglobal.com for more information.

Media Contacts:

Talon UK: Kate Chaundy – Propeller kate.chaundy@propellergroup.com

Talon America: Ray Yeung + Nancy Zakhary | Relev8 | ray@relev8.co + nancy@relev8.co

Stagwell: Beth Sidhu  beth.sidhu@stagwellglobal.com| +1. 202.423.4414

#  #  #

Related

Articles

Post Thumbnail
Post Thumbnail
Post Thumbnail

Newsletter

Sign Up

Originally released on

NEW YORKMay 18, 2022 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, announced today the winners, honorees and nominees of the 26th Annual Webby Awards, which celebrate the trends, insights and talent that define the future of internet excellence.

Agencies from the Stagwell network recognized this year include 72andSunny, Code and Theory, Colle McVoy, Doner, Hunter, Instrument, and Observatory.

 

“From social activism to sports to gaming to entertainment and more, our agencies proved once again how they are bridging creativity and technology to transform marketing for the better,” said Stagwell Chairman and CEO Mark Penn. “We are grateful to the Webbys and all of the judges involved on these well-deserved recognitions and look forward to bringing more creative excellence to the digital world.”

For a full list of Stagwell agency winners, honorees and nominees, see below:

Winners
72andSunny
NFL – Football is for Everyone
Winner, Advertising, Media & PR, Real-Time Response 2022

Tinder Swipe Night: Killer Weekend
Winner, Advertising, Media & PR, Best Use of Video or Moving Image 2022

Activision/Blizzard Call of Duty – Warzone in Paradise
Winner, Social, Best Influencer Endorsement 2022

Code and Theory
Nylon – Re-introducing an Iconic Publishing Brand
Winner, Websites and Mobile Sites, Magazine 2022

Doner
The Vitals: True Nurse Stories
Winner, Advertising, Media & PR, Health, Wellness & Pharmaceutical 2022
Winner, Advertising, Media & PR, Best Branded Editorial Experience 2022

Hunter
Lilly Singh Celebrates Diwali Traditions and New Beginnings with Johnnie Walker
People’s Voice Winner, Video, Short Form (Branded)

Behold Nick Offerman’s most ambitious Father’s Day gift to date – Lagavulin Offerman Edition: Guinness Cask Finish
People’s Voice Winner, Advertising, Media & PR, Food & Beverage 2022

Honorees and Nominees
72andSunny
NFL – Football is for Everyone
Nominee, Advertising, Media & PR, Corporate Social Responsibility Campaign 2022
Nominee, Advertising, Media & PR, Social Video 2022

Tinder Swipe Night: Killer Weekend
Nominee, Advertising, Media & PR, Best Video Campaign 2022
Nominee, Social, Best Social Campaign 2022

Ghosted Busters
Honoree, Websites and Mobile Sites, Weird 2022

NFL – As One: The Vince Lombardi Comeback
Nominee, Video, Sports (Branded) 2022

CKE – Hot and Hand-Breaded
Nominee, Advertising, Media & PR, Best Media Strategy 2022
Nominee, Advertising, Media & PR, Best Use of Social Media 2022

Adobe Premiere – Fantastic Voyage
Nominee, Advertising, Media & PR, Best Use of Animation or Motion Graphics 2022

Code and Theory
Giffords — Launching a Powerful Resource to Spark Action on Gun Violence
Honoree, Websites and Mobile Sites, Activism 2022

adidas – End Plastic Waste
Honoree, Advertising, Media & PR, Digital Campaign 2022

Elite Daily – Modern Storytelling for Bustle Digital Group Websites and Mobile Sites
Honoree, Cultural Blog/Website 2022
Honoree, Best Visual Design – Aesthetic 2022

Colle McVoy
Mask-Up Concert TV
Honoree, Video, Short Form (Branded) 2022

Luke Bryan Campaign
Honoree, Social, Culture & Lifestyle (Series & Campaigns) 2022

Hunter
Behold Nick Offerman’s most ambitious Father’s Day gift to date – Lagavulin Offerman Edition: Guinness Cask Finish
Honoree, Advertising, Media & PR, Brand Strategy 2022
Honoree, Advertising, Media & PR, Best Launch 2022

Instrument
BankBlackUSA 
Honoree, Websites and Mobile Sites, Activism 2022

Dropbox | For All Things Worth Saving
Nominee, Advertising, Media & PR, Digital Campaign 2022

Observatory
A Future Begins
Nominee, Video, Animation (Branded) 2022
Nominee, Video, Music (Branded) 2022
Nominee, Advertising, Media & PR, Sustainability & Environment 2022

About Stagwell Inc.
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 10,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Contact: Beth Sidhu
beth.sidhu@stagwellglobal.com 
+1. 202.423.4414

Related

Articles

Post Thumbnail
Post Thumbnail
Post Thumbnail

Newsletter

Sign Up

Originally released on

Chariman and CEO Mark Penn to Participate in a Fireside Chat

NEW YORK and BOSTON, May 13, 2022 /PRNewswire/ — Stagwell (NASDAQ: STGW) announced  today that Chairman and CEO Mark Penn will attend the upcoming J.P. Morgan 50th Annual Global Technology, Media and Communications Conference, taking place May 23-25 in Boston. Penn will participate in a fireside chat with Q&A to follow. The session will take place at 3:50 p.m. EDT on Monday, May 23. To register and access the presentation, please visit this link.

Penn will also be available for 1:1 investor meetings. For more information, please reach out to ir@stagwellglobal.com.

Stagwell reported Q1 2022 earnings on Friday, May 6, and released its 2021 Annual Report on Monday, May 2.

About Stagwell Inc.
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 10,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

 

Contact: Michaela Pewarski

                ir@stagwellglobal.com

Related

Articles

Post Thumbnail
Post Thumbnail
Post Thumbnail

Newsletter

Sign Up

Originally released on

NEW YORK, May 9, 2022 /PRNewswire/ — Stagwell (NASDAQ: STGW) announced today that Chairman and CEO Mark Penn will attend the upcoming Needham Technology & Media Conference on Monday, May 16, and Tuesday, May 17. Penn will deliver a virtual presentation at 12:45 EDT on Monday, May 16. To register and access the presentation, please visit this link.

Penn will also be available for 1:1 investor meetings virtually on May 16 and in person on May 17. For more information, please reach out to ir@stagwellglobal.com.

Stagwell reported Q1 2022 earnings on Friday, May 6, and released its 2021 Annual Report on Monday, May 2.

About Stagwell Inc.
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 10,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Contact: Michaela Pewarski

                ir@stagwellglobal.com

 

Related

Articles

Post Thumbnail
Post Thumbnail
Post Thumbnail

Newsletter

Sign Up