NEW YORK, March 9, 2023 /PRNewswire/ — Stagwell Inc. (Nasdaq: STGW) (“Stagwell” or the “Company”), the challenger network built to transform marketing, today announced the pricing of its previously announced underwritten public offering of an aggregate of 16,000,000 shares of its Class A common stock, par value $0.001 per share (the “Class A Common Stock”), by entities affiliated with The Stagwell Group LLC and Goldman Sachs (collectively, the “Selling Stockholders”) at a public offering price of $6.75 per share. The offering is expected to close on or about March 14, 2023, subject to satisfaction of customary closing conditions. The Selling Stockholders also granted the underwriters a 30-day option to purchase up to an additional 2,400,000 shares of Class A Common Stock at the public offering price, less underwriting discounts and commissions. The Company will not receive any proceeds from the sale of shares in the offering.
Morgan Stanley and Goldman Sachs & Co. LLC are acting as joint lead book-running managers and as representatives of the underwriters for the offering, SVB Securities LLC and Wells Fargo Securities, LLC are also acting as joint book-running managers for the offering. Rosenblatt Securities Inc. is acting as co-manager for the offering.
The Company has filed a registration statement (including a base prospectus) and a preliminary prospectus supplement with the U.S. Securities and Exchange Commission (“SEC”) for the offering to which this communication relates and will file a final prospectus supplement relating to the offering. The offering is being made only by means of a prospectus supplement and the accompanying prospectus. Before investing, prospective investors should read the prospectus supplement, accompanying prospectus and documents incorporated by reference therein for more complete information about Stagwell and the offering. You may obtain these documents for free by visiting the SEC’s website at http://www.sec.gov or by contacting: Morgan Stanley, Attention: Prospectus Department, 180 Varick Street, 2nd Floor, New York, NY 10014; or Goldman Sachs & Co. LLC, Attention: Prospectus Department, 200 West Street, New York, NY 10282, by telephone at (866) 471-2526, or by email at Prospectus-ny@ny.email.gs.com.
This press release does not constitute an offer to sell or a solicitation of an offer to buy these securities, nor does it constitute an offer, solicitation or sale of these securities in any jurisdiction in which such offer, solicitation or sale is unlawful prior to the registration or qualification under the securities laws of any such state or other jurisdiction.
About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release that are not historical facts constitute forward-looking statements. Forward-looking statements in this press release include, but are not limited to, the expected completion of the offering.
These forward-looking statements are subject to various risks and uncertainties, many of which are outside Stagwell’s control. Important factors that could cause actual results and expectations to differ materially from those indicated by such forward-looking statements include, without limitation, the Company’s and the Selling Stockholders’ ability to satisfy the conditions to closing and consummate the transaction and other risks and uncertainties discussed in the prospectus supplement related to the offering, Stagwell’s Annual Report on Form 10-K for the year ended December 31, 2022 and its other reports filed from time to time with the SEC. Unless required by law, Stagwell undertakes no obligation to publicly update or revise any forward-looking statements to reflect circumstances or events after the date they are made.

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Roving Video Content Studio Will Capture On-the-Ground Perspectives to be Shared via Stagwell’s Digital Channels
NEW YORK and AUSTIN, Texas, March 1, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, is gearing up for its biggest South by Southwest Festival (SXSW) presence to date with programming ranging from official panels to side-stage conversations to special events. Stagwell network leaders from Assembly, Brand Performance Network, Code and Theory, GALE, KWT Global, MMI Agency, National Research Group (NRG), Stagwell Marketing Cloud, and YML will explore artificial intelligence, advertising, marketing, emerging tech, fandom, public relations and communications, sports innovation, sustainability, and other buzzing topics.
“SXSW sets the tone for the creative and cultural trends that define the year ahead,” said Stagwell Chairman and CEO Mark Penn. “From the unifying power of sports and brand fandom to the next frontiers of AR and AI, Stagwell is headed to Austin to help drive – and learn from – the conversations that are top-of-mind right now for marketers, technologists, entrepreneurs and business leaders alike.”
Press or brand leaders interested in attending any of the below and/or connecting with Stagwell on the ground should contact sxsw2023@stagwellglobal.com.
Where Stagwell is Showing Up
Saturday, March 11
- 11:30AM: The Power of Fandom in the Metaverse: This session will explore how fandom is the forum for new immersive ways, spaces, and types of connection, and how the metaverse is changing the way audiences connect and interact with sports, entertainment, music, and gaming; featuring Infinite Reality CMO Hope Frank, NRG CMO Grady Miller, Lenovo CMO, North America Gerald Youngblood, and Brand Performance Network, Global Chief Content & Partnership Innovation Officer Shannon Pruitt.
- 11:50AM: Women in Marketing Leadership Forum: YML’s SVP of Growth Stephanie Wiseman will join Danone’s Head of Marketing Linda Bethea, Hyatt VP, Global Marketing Laurie Blair, MetLife SVP, Global Brand & Marketing Michelle Froah, and Visa Head of Corporate Marketing Alison Herzog in conversation at the Brand Innovators Leadership Summit.
- 4PM: Stagwell, in partnership with Sportico, will host cocktails to commemorate the kickoff of SXSW at the Four Seasons Hotel.
Sunday, March 12
- 11:15AM: Women in Marketing Leadership Forum: While an increasing number of female leadership appointments make headlines, progress still feels slow. Wells Enterprises Chief Commercial Officer Santhi Ramesh, Nature’s Sunshine VP, Marketing Stephanie O’Farrell, former P&G Beauty, Grooming & Health Chief Communications Officer Kelly Vanasse, and MMI Agency CEO Maggie Malek join Brand Innovators Leadership Summit to share lessons learned.
- 11:30AM-12:30PM: Anatomy of a Fan: Harnessing Loyalty, Insights, and Emerging Technology: Join ARound Founder and CEO Josh Beatty, NRG EVP, Strategy & Innovation Fotoulla Damaskos, Minnesota Twins Sr. Director, Innovation and Growth Chris Iles, and Sportico Sports Business Reporter Eben Novy-Williams in conversation on the power of sports, and creating and nurturing brand fandom.
- 2:20PM: Sustainability & Purpose-Driven Marketing: This Brand Innovators Leadership Summit session will feature YML CCO Stephen Clements in conversation with PepsiCo Senior Director, Creative & Digital Christian Hoyle, YETI Director, Creative Ginny Golden, Kickstarter VP, Brand Marketing Elyse Mallouk, and OkCupid Global Head of Communications Michael Kaye, moderated by Everfi VP, Enterprise Marketing Paula Cobb.
Monday, March 13
- 11AM-5PM: Driving the Transformation of Marketing: Stagwell at Circuit of the Americas: Brand leaders and Stagwell agencies will come together for a day at the Formula 1 racetrack, where they will learn how to drive like a pro from the Skip Barber Racing School. The day will include lunch, tactical driving, speed drills, time behind the wheel of an F4 car, and cocktails to wrap the day.
- 5:30-7:30PM: Axios and PRophet: The New Communications Engineer: Aaron Kwittken, founder and CEO of PRophet, the AI-driven predictive pitch platform for PR professionals, will join the Axios editorial team in conversation spotlighting how AI can revolutionize the way communicators work, create content and exchange ideas.
Tuesday, March 14
- 4-4:30PM: How Trust Impacts Fandom in Immersive Experiences: The immersive fan experience isn’t just a hype-cycle XR, VR, or the metaverse. It’s how sports, media, and entertainment companies are connecting with their audiences in ways we never imagined. The session will feature Infinite Reality President of Metaverse Operations Helix Wolfson, OpenWeb CMO Tiffany Xingyu Wang, COTY SVP, U.S. Marketing Kevin Shapiro, and Brand Performance Network, Global Chief Content & Partnership Innovation Officer Shannon Pruitt.
Wednesday, March 15
- Tune into the SXSW official podcast channel throughout the day for Stagwell and Infinite Reality’s 4-part series on trends in the metaverse. Guests will include executives from Napster, Afropunk, Obsesh, Animal Concerts and Let’s Get FR.EE, among others.
About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Media Contact
Sarah Arvizo
pr@stagwellglobal.com
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By: Ray Day
CONTACT:
We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking (fielded Feb. 17-19):
WORRIES ABOUT ECONOMY MODERATE:
Today, 87% of Americans are concerned about the economy and inflation – down 3 points from last week and up from 82% in December.
- 80% worry about U.S. crime rates (down 4 points)
- 80% about a potential U.S. recession (down 2 points)
- 73% about political divisiveness (down 2 points)
- 72% about the War on Ukraine (no change)
- 68% about affording their living expenses (down 7 points)
- 55% about a new COVID-19 variant (no change)
- 46% about losing their jobs (down 1 point)
WORK FROM HOME BUT INTERVIEW IRL
A recent Harris Poll found that 41% of Americans are likely to consider pursuing a new job within the next six months. In our latest survey with American Staffing Association, remote employees like working from home, yet they want to meet their new boss face-to-face first.
- 70% of job seekers say they want to interview in person for a new job rather than a video (17%) or phone call (9%).
- 67% say they feel the need to modify their usual appearances in some way before a job interview.
- Before an interview, more Black Americans feel the need to shave their facial hair (33% versus 22% for White Americans), while both Hispanic (19%) and Black Americans (17%) also feel the need to cover tattoos (White 10%) and remove facial piercings (18% for Hispanic, 14% for Black and 9% for White).
COMMUNICATING MORE BUT NOT BETTER:
Today’s hybrid workplace is a whirlwind of communication – with employees spending more than 70% of their work week communicating on various channels. That’s up from last year – yet poor communications also is causing a steep decline in productivity and effectiveness, according to our “State of Business Communication: The Path to Productivity, Performance, and Profit” report with Grammarly.
- Employees are spending 9% more time communicating – 28.8 hours a week – compared with last year.
- Leaders report a 12% drop in the effectiveness of written communication over the same period and a 15% decline in productivity.
- This is causing employee stress – with workers reporting a 7% increase in stress due to poor communications compared with a year ago.
- 84% of business leaders are feeling the downsides of poor communication, with lower productivity, missed deadlines and increased costs ranking as the top three.
- Most leaders (60%) and nearly half (45%) of workers say personal connections have suffered in the hybrid workplace.
- 68% of leaders say they lost at least $10,000 or more in business in the past year due to poor communications. One in five also say poor communications eroded their brand credibility or reputation.
DOCTORS DON’T HAVE TIME FOR YOUR DATA
As patient portals become more common and telehealth data pours in from apps and wearables, doctors have more data than time, according to our survey with ZS.
- 71% of primary care physicians say they have more data than they can handle.
- The patient data problem is compounded by the fact that 57% of doctors report that technology flaws are a barrier to having better-connected health care.
- 86% of primary care physicians say that a lack of reimbursement for connecting health care is a hurdle.
ICYMI:
In case you missed it, check out some of the thought-leadership and happenings around Stagwell making news:
- February Harvard CAPS-Harris Poll: Perception of economy is improving but only a third believe it is on the right track
- All Generations Find Telehealth Beneficial, New CVS Health Data Shows
- Almost Two-Thirds of U.S. Doctors, Nurses Feel Burnt Out at Work
- Streamer ads performed well during the Super Bowl
As always, if helpful, we would be happy to provide more info on any of these data or insights. Please do not hesitate to reach out.
Thank you.
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By
National Research Group
CONTACT
nick.crofoot@nrgmr.com
SIGN UP FOR OUR INSIGHTS BLASTS
A new battlefront in the Tech Wars heated up last week with Microsoft’s announcement and hands-on demo of new AI capabilities in its Bing search engine and Edge browser. Google quickly followed suit by announcing its own conversational AI in a blog post on Monday and at an event in Paris later in the week. This all comes on the heels of ChatGPT’s launch late last year, which eclipsed 1M users in 5 days and 100M in less than two months.
With all the buzz, we wanted to take a pulse on public opinion and understanding of this emergent technology, so we surveyed 1,000 US Consumers on Tuesday this week. Here’s what we found…
NEWS STILL BREAKING THROUGH
While last week felt like a whirlwind of announcements and media coverage, it’s important to keep in mind that news about AI-powered search is only just beginning to break through to the masses. 17% of those we surveyed said they had heard a “great deal” about AI-powered search recently, and 53% had heard at least “some.” That’s not bad one week in, but there’s a long way to go before companies build mainstream familiarity and understanding of the technology.
DON’T COUNT GOOGLE OUT
Last week did not go as well as Google likely hoped with many headlines focusing on Bard’s inaccurate assertion that the Webb Space Telescope was the first to capture images of an exoplanet and a tepid media response to the event in Paris. But one week’s headlines will not determine the long-term trajectory of who wins the race.

SO WHO HAS THE EDGE?
Disruptor or incumbent? Microsoft certainly has taken the initiative, having released a functional product that is already available to beta testers (and a lengthy waitlist to gain access). They also plan on investing $10 billion into OpenAI. Google is the overwhelming incumbent in the search space, commands vast resources, and has assembled a formidable team that has been working on this technology for many years. The public appears to be favoring Google’s incumbency at this stage.
59% of those who have heard about AI-powered search say Google is best positioned to successfully deliver the technology to market …compared to 13% for Microsoft
Time will tell how much that shifts in the coming weeks and months as familiarity with the companies’ offerings deepens, and more users get their hands on the technology.
Looking forward, consumer excitement is palpable
A lot remains to be seen, but consumer excitement for the technology is building.
71% of those who have heard about AI-powered search say they’re excited about using the technology and 92% say they believe it will change the way people use the Internet. Why? Improved ease and speed of finding information and improved accuracy and relevance of search results are the key benefits driving their excitement.

IMPLICATIONS
As we look ahead, a few thoughts on how this will play out from here…
Finding the Early Adopters
Which companies will effectively find the segments of the population that drive early adoption and help their products cross the chasm? Our data points to the usual suspects as early adopters: Younger consumers (ages 18-34) who skew male, those working full time (who perhaps see workrelated applications/benefits), and more affluent and educated consumers.
Managing Expectations
The potential for conversational AI is clear, but as we’ve already seen, it’s still a work in progress. The process of “deep reinforcement learning” that drives applications like ChatGPT will take time to mature and there will be missteps and inaccurate results in the interim. Continual improvements in accuracy while managing consumer expectations will be important to mass adoption.
Achieving Product-Market Fit
In addition to generating excitement and driving trial, products will need to identify the Jobs to Be Done that will have staying power. With seemingly limitless applications for AI-powered search, what jobs can the technology do for users that deliver the most real, sustained utility? Keying in on these use cases and building products that are optimized for these needs will be critical to gaining a competitive advantage.
Monetization
Even new technologies that find the early adopters and achieve productmarket fit aren’t guaranteed a sustainable path forward—think of AI-powered voice assistants, which have achieved widespread adoption, yet struggled mightily to monetize. How will companies effectively monetize conversational AI? Will they follow the ad-supported playbook that Google has mastered? What subscription- based models will emerge?
Bringing AI into the Light
Now that AI is maturing across a new threshold, and as ChatGPT, Bing and Bard bring multidimensional algorithms forward in a radically new way, there may be an opportunity to incorporate a new level of transparency, education, and understanding of all AI, including existing algorithms that are already deeply interwoven into daily life. This may happen organically, as new AI are introduced; perhaps there is also an opportunity to create distinct and meaningful AI personas for existing tools, with inherent consumer choice built into the experience.
Proceeding Responsibly
There’s been much written about the unintended consequences and potential abuses of AI. Ambiguous and misleading answers, the expression of embedded bias, and the propagation of ideological filter bubbles are all concerns. Conversational AI will almost certainly be a proving ground for the extensive work that Microsoft, Google, and others have put in to anticipate consequences and safeguard against abuses. Close partnership between companies, their users, third parties, and regulatory bodies to ensure a responsible approach will be essential to maximizing the potential benefits of this new technology.
Want to learn more?
Contact Nick.Crofoot@nrgmr.com
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Originally Released On
CONTACT:
Alex Birmingham
KWT Global
abirmingham@kwtgloblal.com
Emily Falcone
Axios
emily.falcone@axios.com
The private event will feature discussions with prominent business leaders examining the role of AI for modern PR pros and communicators
NEW YORK and AUSTIN, Texas, Feb. 22, 2023 /PRNewswire/ — Stagwell Marketing Cloud’s PRophet, the first-ever generative AI PR pitch platform built by and for modern PR professionals that predicts media interest and sentiment, will sponsor an exclusive Axios panel discussion and private reception during the upcoming SXSW 2023 Conference to discuss the future of AI for PR professionals.
The March 13 invitation-only event will feature a panel discussion exploring the ways in which AI will transform how modern communicators work, create content and exchange ideas. Attendees will include prominent leaders across business, technology and media.
Discussions will be centered around the pros and cons of advanced AI tools and techniques across the media landscape, and the outsized role innovation plays in reaching various diverse audiences with trusted news and information. Axios Communicators newsletter author Eleanor Hawkins and Axios senior media reporter Sara Fischer will moderate the panel discussions.
PRophet Founder and CEO Aaron Kwittken will be featured during a sponsored “View From the Top” session. He will conduct a live demonstration of PRophet’s newly launched generative AI product feature designed to improve the productivity and performance of communications professionals via this rapidly evolving technology.
The event will take place alongside SXSW on Monday, March 13, from 5:30–7:30 p.m. CST at The Well, 440 W 2nd St., in Austin, Texas. Individuals interested in attending can request an invite by visiting the Axios website.
About PRophet
PRophet is the first-ever generative and predictive AI SaaS platform designed by and for the PR community. The platform uses AI to help modern PR professionals become more performative, productive and predictive by generating, analyzing and testing content that predicts earned media interest and sentiment.
PRophet was founded in 2020 by PR and marketing industry thought leader and entrepreneur Aaron Kwittken and is part of the Stagwell Marketing Cloud, a suite of SaaS and DaaS solutions that powers research, communications, and media activation for in-house marketers. To learn more, visit prprophet.ai.
About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
About Axios
Axios is a digital media company delivering trustworthy breaking news and invaluable insights to help readers and viewers get smarter, faster across the topics reshaping our lives in politics, tech, business, media, science and the world. Axios was created around a simple proposition: deliver the cleanest, smartest, most efficient, and trust-worthy experience for readers and advertisers alike.
Media Contact
Alex Birmingham
KWT Global
abirmingham@kwtgloblal.com
Emily Falcone
Axios
emily.falcone@axios.com
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Associate Strategy Director for Europe, Tim Hawes breaks down generative AI and gathers insights from teams at Assembly on ChatGPT and its applications.
Over the last two years, advancements in generative AI have been taking the world by storm, just check out some of the headlines:
Beethoven’s unfinished Tenth Symphony completed by artificial intelligence.
Why It’s So Hard to Resist Turning Your Selfies Into Lensa AI Art.
How a deepfake Tom Cruise on TikTok turned into a very real AI company.
ChatGPT passes exams from law and business schools.
Generative AI utilises machine learning to create new and unbelievably real digital content with minimal human intervention, leaving many questioning the ethical role this tech plays in our everyday lives. In practice, brands and marketers are assessing how these tools will impact their work and the future of their industries.
We spoke with some of the brilliant minds at Assembly to get their points of view and what they’re excited about when it comes to generative AI.
What can generative AI be used for, other than creating AI art of cats?
Tim Hawes, Associate Strategy Director for Europe: It has a tone of utility already and its rate of development is astounding. It seems like a new AI for “X” is released or posted every day. It can pretty much answer any question you throw at it (ChatGPT, that is). It’s like a chat-based Wikipedia in that regard. I’ve asked it to explain history, maths and random facts or even write some marketing headlines or code snippets. It can write recipes – which is what really kickstarted my renewed interest in it. I watched a video where a chef explains her preferences; type of meal and the bot outputs a full menu and instructions for a full Indian-inspired thanksgiving dinner.
Other than cats, it (DALL-E) can create some genuinely interesting art, some can come out looking a little uncanny valley-esque though, depending on what you ask it to generate. There are AIs for everything, theresanaiforthat.com is a database of many of them; I wouldn’t be surprised if an AI curated it. Because of the way that the ChatGPT is trained, it can recount any set of information it has ingested, merging sources together and creating ‘new’ text, depending on how you prompt it. You can even ask it to ‘speak’ in a particular mode or instruct it to take on a particular role.
So as far as “what else CAN a generative AI do?” with enough quality input I’d be asking “what can’t it do?”
Are there limitations with ChatGPT and similar tech?
Pedro Mona, Global Director Martech & Data: Two of the major factors limiting scale right now are server capacity issues and computing power – ChatGPT was down recently because half of LinkedIn were trying to access it at the same time. There are also organisations using ChatGPT to churn out essays and sell them to university students, granted the work was brilliant, however, the machine didn’t seem to understand the concept of referencing. So, plagiarism and duplicate content could certainly be an issue – which brings us back to my point on training models specific to clients and brands. On the topic of coding, it’s certainly got applications in shortening writing time but it’s essentially not much different from stealing code from the slew of libraries out there anyway – that’s what everyone already does.
David Hidasi, Senior Data Scientist: In the role of data science, it can help us to generate and fill holes in data as well as create basic functions and give us shortcuts for coding – which humans can then elaborate on and develop. We’re not there yet as far as relying on it end-to-end, there will always be some requirement for testing and human curation – given the pre-trained nature of the networks.
What does AI mean for marketers and brands?
Kristie Naha-Biswas, Head of Strategy & Planning for Europe: AI is pretty amazing, but frightening at the same time. The ability to produce content faster and more efficiently than humans may be appealing to brands or procurement as a new cost-efficient evolution in their marketing deployment, but there is one vital human component that this technology still lacks, which is empathy and emotion. Emotion is what makes art, in any form be that a painter or a musician, unique. Art is a human expression of emotion that cannot be replicated by AI, it is the artists’ personal experience and original thought that elicits an emotional response from their audience – do we love it or hate it. Advertising creative is no different. Emotionally led and real, insight driven ideas are what makes creative distinct so brands can stand out to build that critical mental availability vital to any successful brand formula. I think there is a future role for how we can use AI to drive greater personalisation of a piece of content, or messages from an overarching creative idea, or concept.
Pedro Mona, Global Head of Data and Martech: The way agencies and brands are going to win with generative AI is integrating it into human-assisted workflows – where maybe an analyst could work on one or two things at a time, now maybe its three or five at once! Training and integrating generative AI models into a brand, where it understands the tone – the voice of the brand – will take it much further to “on brand” content than its current public training models. I see big applications for content in this regard.
The most interesting part is testing human versus AI versus human + AI. In my previous experience producing predictive models for media performance, the human-assisted AI campaign won by a landslide – the input quality and the human context for the brand and therefore analysis bore the best results. While I don’t see it replacing search engines entirely (the ability to index up-to-date data isn’t there yet) it has wonderful applications for accessibility – text to speech rendering and explanation of advanced topics can have brilliant utility for the visually impaired, for example. Ultimately, I think it’s going to become the new standard, improve parallel workflows and companies that can utilise it in the context of their own brands. There will always be an element of human intervention in quality control and analysis that I don’t see going away any time soon.
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MAJORITY OF VOTERS THINK BIDEN ACTED TOO SLOWLY ON CHINESE SPY BALLOON 69% OF VOTERS NOW THINK CHINA IS PLANNING TO INVADE TAIWAN WITHIN 3 YEARS
NEW YORK and CAMBRIDGE, Mass., Feb. 17, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW) today released the results of the February Harvard CAPS / Harris Poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX.
President Biden’s approval rating remains at 42% after a dramatic State of the Union that voters wanted to focus more on the economy. A majority of Americans want more answers on the Chinese surveillance balloon and are increasingly concerned about Chinese spying and a potential invasion of Taiwan. Download key results from the poll here.
“President Biden didn’t get a bump from the State of the Union because it was designed to keep moderate Democrats in the fold, not reach outside the base,” said Mark Penn, Co-Director of the Harvard-CAPS Harris Poll and Stagwell Chairman and CEO. “China and Taiwan may become the biggest foreign policy issue in the next election cycle as Americans put a premium on a president who can deter growing Chinese aggression. The presidential race is still in early stages but we already see the theme will be the old guard fighting to keep their power against a new guard wondering if it’s their time.”
BIDEN HASN’T RECEIVED A BUMP FROM THE STATE OF THE UNION
- Biden’s State of the Union was received in a partisan manner: voters were split 50-50 on whether they found the speech favorable, and his approval rating remains at 42%.
- 35% of voters said they did not watch any of the speech.
- Voters said they wanted Biden to focus his speech more on inflation, the economy, and immigration.
- On Biden’s back-and-forth with Republicans on entitlements: 56% of voters believe Republican members of Congress are trying to cut Social Security and Medicare.
VOTERS CONTINUE TO WANT SPENDING CURBS INCLUDING SOCIAL SECURITY REFORM
- Most voters continue to side with the Republicans on the looming debt ceiling fight: 62% want Congress to raise the limit only with spending constraints, and 63% think Democrats should negotiate.
- Voters acknowledge Medicare and Social Security can’t continue without change: 57% think Medicare and Social Security do need reforms to remain solvent.
NIKKI HALEY GETS SOME MOMENTUM IN AN OPEN REPUBLICAN FIELD
- Nikki Haley rises after her presidential campaign announcement although most voters are still not familiar with her: among GOP voters she rose to third place in a potential GOP primary that does not feature Trump.
- Ron DeSantis is slipping slightly: among GOP voters he dropped 10 points in a potential GOP primary without Trump although he is still the frontrunner.
- The GOP field is wide open: only 54% of Republican and Independent voters think Trump will win the GOP primary if he runs.
AMERICANS ARE CHINA HAWKS ON SURVEILLANCE BALLOON AND ARE WORRIED ABOUT TAIWAN
- The shot-down surveillance balloon is a major concern to Americans: 66% of voters think it represented a challenge to US sovereignty by China.
- Americans thought Biden did too little in response: 63% think the Biden administration acted too slowly in shooting down the balloon.
- Americans also want more answers on the balloon and subsequent shot-down aerial objects: 82% support Congress investigating, and 75% want Biden to disclose what the administration knows.
- Americans are concerned about China’s aggression in other areas: 69% of voters think China is planning to invade Taiwan in the next 3 years.
AMERICANS DOUBT BIDEN ON FOREIGN POLICY ACROSS THE WORLD
- Biden’s foreign policy approval is low: 40% of voters think Biden has not done a good job on foreign policy including Afghanistan, Ukraine, and China – compared to 27% who think he has done a good job.
- 56% of voters think Biden is not up to handling challenges from China, Russia, and Iran.
AMERICANS STILL SUPPORT BIG TECH BUT ARE SUSPICIOUS OF TIKTOK
- 60-70% of voters do not want Big Tech companies (Google, Facebook, Amazon, or Microsoft) to be broken up.
- TikTok faces more suspicion: 59% of voters think TikTok spies on its US users.
- Voters are split on a full TikTok ban: 46% think TikTok should be allowed to operate in the US only if the app undergoes regular security reviews of its code base; 42% support a total ban.
- The FTC is seen as partisan: 48% of voters think it acts as a Democratic agency.
The February Harvard CAPS / Harris Poll survey was conducted online within the United States from February 15-16, 2023, among 1,838 registered voters by The Harris Poll and HarrisX. Follow the Harvard CAPS Harris Poll podcast at https://www.markpennpolls.com/ or on iHeart Radio, Apple Podcasts, Spotify, and other podcast platforms.
About The Harris Poll
The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations, and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.
About the Harvard Center for American Political Studies
The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of U.S. politics. Governed by a group of political scientists, sociologists, historians, and economists within the Faculty of Arts and Sciences at Harvard University, CAPS drives discussion, research, public outreach, and pedagogy about all aspects of U.S. politics. CAPS encourages cutting-edge research using a variety of methodologies, including historical analysis, social surveys, and formal mathematical modeling, and it often cooperates with other Harvard centers to support research training and encourage cross-national research about the United States in comparative and global contexts. More information at https://caps.gov.harvard.edu/.
Media Contact:
Sarah Arvizo
pr@stagwellglobal.com
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Concentric Health Experience and Scout bring 20+ years of marketing experience to the next evolution of the health agency model.
NEW YORK, Feb. 16, 2023 /PRNewswire/ — Concentric Health Experience and Scout announced today that the two agencies are coming together to form ConcentricLife, a unique “common-center” agency model built to help brands answer rising consumer demands in rare disease, health and wellness.
“The human health experience has arrived, and it is our ambition to help our clients deliver it. The speed of customer’s expectations has outpaced the current agency models that marketers rely on – there’s a mismatch,” said Ken Begasse, founder of Concentric Health Experience and CEO of ConcentricLife. “The ConcentricLife model puts distinct customer expertise needed by marketers at the very center of life and our agency services.”
To fulfill that vision, ConcentricLife is powered by deep insights from the Human Connection Score™, a proprietary tool that helps marketers identify and target the underlying human behaviors that fuel the modern health experience.
Marketing Centers of Excellence will act as connective tissue infusing shared learnings across the organization. These include the central practice of Experience Design (composed of innovation, engagement and ideation) along with specialized capabilities in social, medical communications, commercial strategy, and content production.
“To create relevant brands, the modern marketer must be a customer experience expert, able to connect insight to real solutions that strengthen brand affinity. ConcentricLife is a model uniquely designed to deliver that across the complete human health and wellness journey,” said Michael Sanzen, Founder, Creative of ConcentricLife.
ConcentricLife will be led by principals Ken Begasse Jr., Founder, Chief Executive Officer; Michael Sanzen, Founder; Jennifer Brekke, President; and Raffi Siyahian, Commercial Strategy.
The new agency represents the realized vision of interagency collaboration between leaders at Concentric Health Experience, a 9x Agency of the Year; Scout, the longest-running rare disease agency; and Scout Consumer, a creative-driven shop focused on insurgent brands in food and wellness, to build a new agency model fueled by the depth of 20+ years of specialist health experience and the breadth of sophisticated marketing capabilities across these powerhouse agencies.
“Scout and Concentric have increasingly joined forces to pull expert talent across our organizations for our clients. Through this collaboration, we saw how deep subject matter expertise could inject fresh thinking into our clients’ work in the health and wellness space,” said Jennifer Brekke, founder of Scout and President of ConcentricLife. “And, from what we see in our competitive set, there’s a distinct gap for an agency that marries these kinds of specialist practices and flexible talent to build teams that place the consumer’s holistic health experience as the central point of every brief.”
ConcentricLife comprises over 270 employees across the globe, including New York, San Diego, Chicago, Atlanta, Ft. Lauderdale, London, and Copenhagen; and is part of Stagwell (NASDAQ: STGW), the challenger network built to transform marketing. For more information, please visit www.concentric.life.
About ConcentricLife
ConcentricLife is an agency built to answer the rising customer demand on the health marketer. ConcentricLife spans three distinct specialist practices that bring over 20 years of deep subject matter expertise in rare disease, healthcare, and wellness, with sophisticated marketing capabilities spanning the organization. We put Health at the Center through our proprietary Human Connection Score™ designed to build optimal brand experiences at any stage of the health journey. For more information, visit www.concentric.life.
About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Contact:
Sarah Arvizo
Pr@stagwellglobal.com
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By: Ray Day
CONTACT:
We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking (fielded Feb. 10-12):
WORRIES ABOUT ECONOMY JUMP:
Today, 90% of Americans are concerned about the economy and inflation – up 5 points from last week and up sharply from 82% in December.
- 84% worry about U.S. crime rates (up 6 points)
- 82% about a potential U.S. recession (up 2 points)
- 75% about affording their living expenses (up 5 points)
- 75% about political divisiveness (up 3 points)
- 72% about the War on Ukraine (up 2 points)
- 55% about a new COVID-19 variant (down 2 points)
- 47% about losing their jobs (up 2 points)
WHEN SHOULD COMPANIES SPEAK OUT?:
Following the State of the Union (SOTU) address, we surveyed Americans to pinpoint their views on the buy-American theme as well as to update our past research on companies “speaking out” on social issues. We found strong views on both.
“Made in America”
- Nearly three-quarters (73%) of Americans say they often seek American-made products and brands when shopping (up 1 point from July 2022), especially true among those who watched some or all of the SOTU.
- Regarding intentionally purchasing American-made products and brands, 71% report doing so a little bit or a lot.
- 53% have shopped for an American-made product in the last month.
- 76% of Americans agree that there should be more American-made products and brands available in the U.S.
- 76% agree that brands need to make more products in the U.S. (up 1 point from July 2022).
- 56% would be willing to pay more for a product if they knew it was American made.
- However, 45% believe that American-made products already are too expensive.
“Speaking Out in America”
- A third of Americans (38%) think that American companies are speaking out too much on social issues (up 6 points from July 2022).
- 37% believe companies are speaking out the right amount (down 3 points from July 2022), while 25% believe they aren’t speaking out enough (down 3 points).
- 68% of Americans think that, when companies voice their opinion on a social issue, it’s a marketing ploy (up 12 points from July 2022).
- When companies are speaking out on social issues, 71% of Americans agree that a company’s history on social issues is important.
- 60% agree that when a company speaks out on social issues, it must be supported by living their internal company values.
- More Americans believe that there is generally more risk (59%) to a CEO speaking out on social issues (up 5 points from April 2022) than reward (41%).
- Democrats (55%) are more likely to believe there is more reward in a CEO speaking out than Republicans (33%).
- Americans also believe that CEOs expressing their own political views is bad for the company (47%, up 5 points from April 2022), more so than good.
TRAVEL TRENDS FOR THE NEXT DECADE:
During the next three years, nearly 2 billion people will travel at least once a year – making the travel and hospitality industry continually attractive. Yet what does the future hold? Stagwell’s Northstar partnered with travel technology company Amadeus on new research defining four new types of travelers – in a report titled Traveler Tribes 2033 – who will emerge in the next decade along with suggestions on what brands need to do to create relevant travel experiences for them.
- Excited Experientialists:
- 44% are without children and have a mid- to high-income job with flexible working options, which enables them to readily explore the world. They are more likely than other travelers to act on instinct, making them “anti-planners” and favoring less predictable and more exciting accommodation experiences. They also are open to technology like the use of artificial intelligence in the airport environment.
- Memory Makers:
- 44% are ages 42 and older and are habitual in their travel behaviors. They put people first and place less value on technology and sustainability, reassured by existing methods. Despite their skepticism about technology, they are excited about virtual reality and augmented reality preview tours before purchasing a trip.
- Travel Tech-fluencers:
- 48% of the group are under the age of 32, and their perspective is symbolized by how much technology they own. While many want to travel sustainably, they are more conscious about sustainability options around their method of travel, rather than where they’ll be staying.
- Pioneering Pathfinders:
- 82% are between the ages of 23 and 41. They like to plan but are not afraid of risk and are open to new experiences. This group is more willing than others to let sustainability influence their decisions. They will be very comfortable using all forms of alternative payment methods – whether cryptocurrency or within a virtual reality environment.
EMPLOYEES AND HR DISAGREE ON RACIAL EQUITY PROGRESS:
Our new State of Inequity report with Hue illuminates wide disparities along racial lines in workplace opportunity, compensation and experience in a post-pandemic labor market.
- More than 200,000 Black and Latina women have disappeared from the workforce since the pandemic’s beginning. Many have stopped looking for new jobs, making them invisible to unemployment statistics and ineligible for federal benefits.
- Most BIPOC employees report their employer has not instituted racial awareness training (82%) nor have they increased recruiting efforts toward racially diverse hiring (81%).
- A gap exists between HR and employees: 84% of BIPOC employees report their company has not addressed the mental/emotional impact of discrimination on its employees of color since June 2020. At the same time, 91% of HR professionals surveyed say the various diversity-related initiatives their companies have implemented are effective.
- One in four BIPOC women report not being paid fairly and in a comparable way to other colleagues at their level across their company.
- BIPOC women are twice as likely not to be paid fairly and in a comparable way to other colleagues across their company compared to white men.
- Two in Five BIPOC women reported feeling exhausted or burned out last year because of their workplace.
- BIPOC women are twice more likely to report they have felt fatigued related to racial tension or issues at work in the last six months compared to white men.
- More BIPOC women are not comfortable being fully themselves at work, twice as likely compared to white men.
- Even in the face of workplace hardships, BIPOC women are investing in themselves. Nearly twice as many BIPOC women (45%) report gaining new skills or education to become a more competitive job candidate compared to white Americans (27%).
ICYMI:
In case you missed it, check out some of the thought-leadership and happenings around Stagwell making news:
- Vast Majority of Americans Prefer In-Person Job Interviews vs. Virtual
- Exploring the future of money
- The high price of being single: ‘It’s all on one person’
- Americans With Trouble Sleeping Report Their Sleep Affects Their Relationships
As always, if helpful, we would be happy to provide more info on any of these data or insights. Please do not hesitate to reach out.
Thank you.
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By: Ray Day
CONTACT:
We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking (fielded Feb. 3-5):
WORRIES ABOUT JOB LOSSES JUMP:
Today, 85% of Americans are concerned about the economy and inflation – down 2 points from last week and up from 82% in December. Concerns about job losses, however, are on the rise.
- 80% worry about a potential U.S. recession (down 2 points)
- 78% about U.S. crime rates (down 3 points)
- 72% about political divisiveness (down 3 points)
- 70% about affording their living expenses (up 4 points)
- 70% about the War on Ukraine (up 1 point)
- 57% about a new COVID-19 variant (down 1 point)
- 45% about losing their jobs (up 3 points)
18% OF GEN Z WOULD BE HAPPY TO BE LAID OFF:
“Laid off and loving it” is the mood of a small but vocal group of employees caught in the job cuts roiling firms from Wall Street to Silicon Valley, according to our survey with Bloomberg.
- 18% of Gen Z and 15% of Millennial employees say they would be happy being laid off, more so than their older colleagues (Gen X: 8%, Boomers: 6%).
- Overall, one in 10 employees say they would feel thankful (9%), relieved (10%) and happy if laid off today (12%).
- Of those who experienced a layoff in the last year, 42% spent more time with friends and family, on their hobbies (28%) and their physical (26%) and mental health (29%).
- Most employed Americans (43%) say that, if they were laid off today, they would find another job within three months. Yet that changes across generations, with Boomers (28%) less likely to think so than Gen Z (43%), Millennials (48%) or Gen X (47%).
CHILDCARE SPENDING HAS ITS LIMITS:
How much are you willing to spend on childcare before it no longer makes sense to work? Most Americans say an average of $617 a month is fair. Yet, if childcare costs eat away a quarter of their paycheck or more, nearly half of parents with young children under the age of 5 would consider being a stay-at-home parent, according to our survey with Fortune.
- On average, U.S. families spend an average of 17.8% of their income on childcare.
- Younger workers are more willing than older Americans to pay more for childcare. And fathers are willing to spend about $100 more per month than mothers ($668 versus $568).
- More than a third of stay-at-home parents say they left their jobs to care for their children because of financial difficulties in affording childcare (19%) or limited childcare availability (17%).
- Among former and current stay-at-home parents, 36% say they felt forced into leaving the workforce to care for their children.
- 87% of Americans say they would continue working if childcare was more accessible – with high agreement across all age groups.
- 52% of stay-at-home parents with children under the age of 5 believe their careers have been negatively affected by that choice.
- 68% of both men and women believe mothers are penalized more in the workforce after staying home to care for children.
MORE TRUST CONCERNS ABOUT AI:
Americans rely on artificial intelligence to inform everyday consumer choices like movie recommendations and customer service inquiries, yet they draw the line when it comes to trusting AI for high-value applications, such as autonomous vehicles, accessing government benefits and healthcare. Our survey with MITRE also found:
- 48% of Americans believe AI is safe and secure.
- 78% are very or somewhat concerned that AI can be used for malicious intent.
- 82% of Americans and 91% of tech experts support government regulation.
- 70% of Americans and 92% of tech experts agree that there is a need for industry to invest more in AI assurance measures to protect the public.
- Three-quarters of Americans are concerned about deepfakes and other AI-generated content.
- Only 49% would be comfortable having an AI-based online chat for routine medical questions.
- Similarly, only 49% would be comfortable with the federal government using AI to assist benefits processing.
ESG INVESTOR INTEREST GROWS
Most investors are interested in ESG and want their advisors to show them the path forward, based on our survey with Nuveen.
- 75% of investors older than 21 with at least $100,000 in investable assets see their company ownership as a way to get businesses to address ESG-related risks and opportunities.
- 57% would be interested in shifting their portfolios to invest only in companies with net-zero emissions.
- 80% said that companies should be more transparent about ESG issues.
- 73% said they would be more likely to invest in businesses that are open about their plans for addressing those factors.
- Last year’s findings from the 2022 Milken Institute Harris Poll Listening Project found that 68% of executives said their company has as much as a quarter of their portfolio dedicated to ESG investments. Yet 32% said their companies lack ESG investments entirely.
ICYMI:
In case you missed it, check out some of the thought-leadership and happenings around Stagwell making news:
- ‘Funny,’ ‘light-hearted’ and ‘unique’ are top qualities the public wants in Super Bowl ads
- Building brand fandom at the Super Bowl
- Pandemic Pushes Planned Retirement Age by 3 Years
- Gen Z and Millennials Accept Online Creeping and Stalking as Part of Dating Culture
- Stagwell’s Instrument opens applications for 2023 pro bono program supporting black and systemically excluded communities
As always, if helpful, we would be happy to provide more info on any of these data or insights. Please do not hesitate to reach out.
Thank you.
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