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NEW YORK, Dec. 16, 2021 /PRNewswire/ — Stagwell Inc. (NASDAQ: STGW), the challenger network built to transform marketing, today announced its programming and events at CES 2022, including the formal launch of the Stagwell Marketing Cloud. Stagwell’s presence includes a range of activations aimed at decoding what the technologies debuting at CES mean for marketers, brands and consumers, including:

• Stagwell Marketing Cloud Exhibit: The Stagwell Marketing Cloud is debuting at CES via a booth featuring four SaaS products powered by AI, ML and AR. The SMC is a suite of technology products and services that support in-house marketing transformation for modern businesses. Visit booth #CS-10 in the C-Space at Aria.
• Live and Virtual Floor Tours: Led by Stagwell executives from across disciplines and leading technologist Jeff Minsky, Stagwell Media Network Global CEO James Townsend and Stagwell Chief Media Officer Deirdre McGlashan we will take guests on a journey exploring the most compelling technologies being debuted at CES 2022, from the connected home and city to health, sustainability, streaming, and robotics.
• Lunch with Stagwell: Leading practitioners in the areas of digital transformation and media will host two separate luncheons, focusing on how new technologies and tools can elevate brand experiences, from navigating the rise of Web 3.0 to transitioning the structural ways businesses implement technologies.
• CES Cocktails: Hosted in partnership with Brand Innovators, we will convene guests from across industries for cocktails, conversation and the opportunity to reconnect after so long apart.

“Stagwell is launching our the Stagwell Marketing Cloud at CES this year. The Stagwell Marketing Cloud is an innovative suite of products aimed at providing in-house marketers with transformative tools. Incubated by technologists and strategists within Stagwell, we look forward to showcasing the Cloud and demonstrating how the collection of SaaS and DaaS tools can help,” says Mark Penn, Chairman and CEO of Stagwell.

At CES, we will showcase four of products from the Stagwell Marketing Cloud including:

• ARound: An augmented reality creation tool for live events that empowers brand to bring audiences together at scale so they can engage, interact, and socialize in a completely new and meaningful way.
• Harris Brand Platform: A real-time business intelligence application that provides daily insights on brand perception, equity, sales funnels and the impact of marketing campaigns on customer behavior and perceptions.
• Koalifyed: An end-to-end influencer marketing application that brings qualified creators and the world’s top brands together to create credible, engaging content and social experiences that drive connection and culture.
• PRophet: A PR application that utilizes AI and ML to predict media interest, sentiment and spread of a press story prior to pitching, allowing PR professionals to discover new targets and more efficiently pitch and land positive coverage.

For more information or to register for any of Stagwell’s events, please visit: https://stagwellces2022.splashthat.com.

For more information on Stagwell Global and our agency network, please visit www.stagwellglobal.com.

About Stagwell Inc.

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Media Contact
Beth Sidhu
beth.sidhu@stagwellglobal.com 
202-423-4414

SOURCE Stagwell Inc.

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FEATURING

ARound brings interactive shared experiences to the metaverse.

NEW YORK, Dec. 16, 2021 /PRNewswire/ — Stagwell Inc. (NASDAQ: STGW) announced today it will launch an innovative, location-based augmented reality platform, ARound, bringing shared experiences to live events and the retail space by engaging audiences through connected interactions in the metaverse. Stagwell will unveil and demo ARound at CES 2022, within its CES booth #CS-10 in the C-Space at Aria and during CES Unveiled on January 3 at Mandalay Bay and Pepcom Digital Experience on January 4 at The Mirage.

ARound helps venues and retailers create AR attractions for live events, bringing audiences together at scale where they can play, interact, and socialize in completely new and exciting ways. Stadiums and sports teams can now engage casual fans or customers by recapturing their attention and personalizing their experiences. Retail consumers will benefit from a more connected, immersive community experience that increases brand engagement.

“Until now, AR has focused on the individual – but ARound recognizes that the best connections come from shared experiences that connect individuals to the world around them,” said Josh Beatty, ARound founder and CEO. “Location-based AR is a relatively new and evolving space, and spatial computing represents the next major computing innovation – one that will focus less on the way we receive information and more on the way we connect with what is around us. While devices often cause distraction, ARound enables users to be more present at events, connecting people and places through shared technology.” 

“Consumers have lost patience for boring, impersonal, and disconnected marketing. And the race for their attention in today’s digital marketplace couldn’t be tighter,” said Mark Penn, Chairman and CEO, Stagwell. “ARound offers clients an opportunity to chart a new course in a powerful – and fast growing – dimension of consumer experiences. We’re proud to support Josh as he works to bring the product to life,” said Mark Penn, Chairman and CEO, Stagwell. 

ARound is currently being trialed by global retailer H&M, as well as a Major League Baseball team at their stadium. More partners will be announced early next year. 

ARound is the newest product from the Stagwell Marketing Cloud, Stagwell’s growing suite of technology products and services that support business transformation for modern marketers. It was developed as the winning idea at Stagwell’s annual innovation competition, which challenges teams to pitch new product ideas to modernize marketing services and pre-empt the needs of tomorrow’s leading brands. As a winner, ARound received capital and resources from Stagwell to build and launch the product as well as ongoing executive mentorship from the company’s marketing and technology services leaders. 

Stagwell Marketing Cloud – powered by a global workforce of 1000+ engineers – arms modern marketers with a toolbox of capabilities spanning influencer marketing, audience segmentation, AI-powered communications tech, competitive brand intelligence and cutting-edge technology in the developing spaces of AI, ML, AR/VR, data processing and fraud detection. Stagwell’s products include Koalifyed, CUE, PRophet, Harris Brand Platform, Telephia, Truly Social, Stage, and Navigator. 

To schedule a product demo of ARound at Stagwell’s CES booth, #CS-10, contact (brand@stagwellglobal.com). To schedule a media interview with AR founder, Josh Beatty, contact Pam Golden at pam@GLAPR.com. 

About Stagwell Inc.

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Media Contact
Beth Sidhu
beth.sidhu@stagwellglobal.com 
202-423-4414

SOURCE Stagwell Inc.

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PRophet 2.0 dramatically expands journalist targets to include seven countries, gives users access to the world’s most comprehensive podcast database, verified contact information and email plug-ins.

NEW YORK, NY (December 13, 2021) – Following a successful inaugural year helping brands and agencies activate smarter, data-driven earned media campaigns, Stagwell’s (NASDAQ: STGW) PRophet launched the second generation of its state-of-the-art predictive earned media platform today, a boosted version of its software that promises to displace the capabilities of the PR’s industry’s analog media database competitors.

This next-generation version of PRophet, the first-ever A.I.-driven data-as-a-service (DaaS) platform that predicts earned media interest, sentiment and spread before a story is pitched, integrates the capabilities of partner platforms PeakMetrics and Podchaser to create a far more expansive, robust experience for brands and agencies to target and successfully pitch journalists around the world.

Today’s PRophet 2.0 launch provides users with immediate access to:

• An expanded media database featuring contact information of more than 100,000 verified journalists across the U.S., U.K. and parts of Europe, Latin America and Asia. Instead of blindly downloading random media lists of journalists you think may cover your story, PRophet will surface journalist targets in real time who are most likely to be interested in your pitch. These journalists actively write and work for high authority outlets.
• PRophet’s unconventional business model providing customers with unlimited platform usage and an infinite number of authorized users for brands and their agencies, creating a refreshingly transparent and equitable partnership. The second-generation solution also ensures that customer data (pitches) remain in their native working environment (email system) and not housed and mined in the platform or outside of the United States.
• PeakMetrics, an A.I.-driven analytics platform supporting measurement of key PR efforts through its advanced media monitoring and intelligence tools.
• Podchaser’s robust database of millions of podcasts featuring data such as audience reach, creator and guest credits, detailed metadata and more.
• A new and enhanced PRophet customer experience offering users an intuitive experience and an in-depth guide to the platform.

“PRophet 2.0 is a game-changer for our industry, migrating our software platform from being an additive budgetary spend for brands and agencies to a complete replacement of dinosaur legacy systems. Our industry will no longer have to settle for overpriced, analog media database providers,” said Aaron Kwittken, founder and CEO of PRophet. “This should not be a winner-take-all industry. Brands and agencies want the best point solutions that make them more performative. Together with PeakMetrics and Podchaser, PRophet’s DaaS platform will enable companies to augment their junior staffing shortages while at the same time working more creatively and intelligently. PRophet 2.0 replaces time-consuming grunt work and research, freeing teams to focus on higher-value tasks that lead to more successful corporate and consumer earned media campaigns.”

The PeakMetrics and Podchaser integrations advance PRophet’s original vision to bring never-before-experienced value to every layer of the public relations ecosystem. The PRophet 2.0 synergies generate improved intelligence for internal strategy development, enabling smarter and more efficient PR performance by its users and supporting creation of more relevant and successful pitches. Further, additional improvements and expansions of the PRophet platform are expected in 2022.

“We spent the first year of PRophet learning what our customers want, and what they want is a more sophisticated way of surfacing the right media contact, at the right time, using advanced technology,” said Andrew Meranus, Executive Vice President of Revenue for PRophet. “PRophet 2.0 enables our customers, including those at smaller companies and agencies with more limited resources, to work more strategically and efficiently to garner the earned media they want and deserve.”

Agency and brand representatives can contact PRophet at sales@prprophet.ai for a demonstration of the platform’s capabilities and request a complimentary trial. For more information on PRophet, visit www.prprophet.ai.

About PRophet
PRophet is the first-ever A.I.-driven data-as-a-service (DaaS) platform designed by and for the PR community that samples past stories to better predict future media interest, sentiment, and spread through natural language processing and machine learning. PRophet is owned by Stagwell Inc., and was founded by marketing industry thought leader and entrepreneur Aaron Kwittken alongside former political strategist, technologist, and author Mark Penn, Chairman and CEO of Stagwell Inc. To learn more, visit prprophet.ai/home.

About Stagwell Inc.
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Media Contact
Adam Wise
KWT Global
awise@kwtglobal.com

Originally released on

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Michaela Pewarski

FEATURING

NEW YORK, Oct. 20, 2021 /PRNewswire/ — Stagwell (NASDAQ: STGW) announced today the Company will report financial results for the three months ended September 30, 2021 on Wednesday, November 3, 2021, before the market open.

Stagwell will host a video webcast to review those results the same day at 8:30 AM (ET). The webcast will be accessible via this link.

A replay of the webcast will be available following the event at Stagwell’s website, www.stagwellglobal.com 

About Stagwell Inc.
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 24+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients

Originally released on

CONTACT

Michaela Pewarski

FEATURING

Former United States Treasury Secretary Lawrence H. Summers to join special in-person discussion hosted at 1 World Trade Center

NEW YORK, Sept. 2, 2021 /PRNewswire/ — Stagwell (NASDAQ: STGW) announced today it has rescheduled its fall investor introduction event from September 20, 2021 to November 8, 2021. Credentialed press are invited to register. Visit this link to reserve a spot.

In addition to presentations from Stagwell’s management team, the event will feature a special in-person discussion with former United States Treasury Secretary Lawrence H. Summers. Summers previously served as Chief Economist of the World Bank, and under President Barack Obama was Director of the National Economic Council. Summers is currently Charles W. Eliot University Professor and President Emeritus at Harvard University.

The event will be hosted at Stagwell’s global campus at 1 World Trade Center in Manhattan, N.Y., and streamed live via video webcast. Vaccinations will be required for in-person attendees. A recording of the presentation will be available after the event on Stagwell’s website, www.stagwellglobal.com.

Last month, Stagwell Marketing Group LLC and MDC Partners combined to form Stagwell, a top-10 global marketing services company built to transform marketing.

About Stagwell Inc.
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 24+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients

Originally released on

CONTACT

Michaela Pewarski

FEATURING

NEW YORK, Sept. 23, 2021 /PRNewswire/ — Stagwell Inc. (Nasdaq: STGW) today announced the Company elected to convert all outstanding shares of its Series 6 Convertible Preferred Stock, par value $0.001 per share (the “Series 6 Preferred Stock”) and its Series 8 Convertible Preferred Stock, par value $0.001 per share (the “Series 8 Preferred Stock”). A Notice of Conversion was provided to each holder of record of the Company’s Series 6 and Series 8 Preferred Stock on September 23, 2021. The conversion will take place and be effective on October 7, 2021 (the “Conversion Date”).

Pursuant to the Series 6 Notice, all 50,000 outstanding shares of Series 6 Preferred Stock will be converted into 12,086,700 shares of the Company’s Class A Common Stock, par value $0.001 per share (the “Class A Common Stock”), on the Conversion Date. Pursuant to the Series 8 Notice, all 73,849 outstanding shares of Series 8 Preferred Stock will be converted into 20,948,746 shares of the Company’s Class A Common Stock.

“We feel confident the conversion of preferred shares is in the best interests of all Stagwell common shareholders as it eliminates any potential accretion,” said Mark Penn, Chairman and CEO, Stagwell Inc. “This action helps to complete the process we embarked upon to streamline and simplify Stagwell’s capital structure, making this a more investable company for the long term.”

The shares of Class A Common Stock are being issued in reliance upon the exemption set forth in Section 3(a)(9) of the Securities Act of 1933, as amended, for securities exchanged by the Company and existing security holders where no commission or other remuneration is paid or given directly or indirectly by the Company for soliciting such exchange.

About Stagwell Inc.
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 24+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients

Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, as amended, which include statements regarding the Company’s intentions or current expectations concerning, among other things, the completion, timing and potential benefits of the conversion of the Series 6 Preferred Stock and the Series 8 Preferred Stock. Forward-looking statements are subject to known and unknown risks and uncertainties, which could cause actual results to differ materially from those expected or implied by the forward-looking statements.

(Source: Stagwell Inc.)

Originally released on

FEATURING

Annual awards ceremony hosted by the 4A’s, the industry’s leading trade association, recognizes excellence in marketing strategy

NEW YORK, Sept. 22, 2021 /PRNewswire/ — (NASDAQ:STGW): Stagwell today announced three of its agencies, Anomaly, Colle McVoy, and 10 Thousand Design, received recognition at the 2021 Jay Chiat Awards, an annual celebration of the best strategic thinking in marketing, media and advertising around the world. The awarded campaigns include work for MELĒ Skincare, Obie, and Houston White, and illustrate the transformative value for clients and consumers when marketing strategy blends purposeful creative with keen consumer insights.

“Our network knows that a smart strategic insight can be the differentiator between bottom-of-the-barrel creative work and the kind of transformative marketing that moves culture — and the consumer,” said Mark Penn, Chairman and CEO, Stagwell. “I am proud that every one of this year’s winners takes that spirit of innovation and brings it to bear against real-world issues.”

Anomaly received three awards at this year’s ceremony, including:

Gold Award for National Strategy and a Bronze Award for Product/Service Creation Strategy for its campaign “A Scientific Breakthrough: The Science of Melanin-rich Skin,” created in partnership with MELĒ Skincare, a Unilever brand. Recognizing that while skincare marketing has evolved to include diverse figures, the products themselves have not, the team partnered with Unilever to create MELE, a new skincare brand designed to fill the void of products designed for darker shades of skin. Within 6 months of launch, 5 of 7 MELĒ Skincare products received competitive awards from major publications, and all available products received above 4.6 stars and over 1000 positive customer reviews.

Silver Award for Healthcare Strategy awarded for Anomaly’s partnership with BabyMed founder Dr. Amos Grunebaum to conceive and create Obie, a first-of-its kind fertility and pregnancy app that helps couples identify barriers to pregnancy and manage their fertility journeys. Anomaly led product positioning, development of the business model, and brand strategy, design, and identity. Anomaly collaborated with YML, another agency in the Stagwell network, to build the digital product.

Additionally, Minneapolis-based creative agency Colle McVoy and design firm 10 Thousand Design shared an honorable mention in the Product/Service Creation Strategy category for their work with Houston White, which unifies the entrepreneur’s community hub, retail space, and apparel and accessories businesses under one brand, “Houston White Men’s Room.” The agencies’ expertise and insights helped bolster the brand and design work, delivering a final identity that positions HWMR for national growth.

The Jay Chiat awards are hosted annually by the 4A’s, the advertising industry’s foremost trade association. Anomaly and Colle McVoy have both won the award in previous years.

Last month, MDC Partners Inc. and Stagwell Marketing Group LLC combined to form Stagwell, the challenger holding company built to transform marketing.

About Stagwell Inc.
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 24+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients

Originally released on

CONTACT

Beth Sidhu

FEATURING

NEW YORK, Aug. 30, 2021 /PRNewswire/ — (NASDAQ:STGW): Stagwell announced it will visit the Nasdaq MarketSite in Times Square on Wednesday, September 1, 2021, as it continues to celebrate the completion of the company’s launch in August. 

In honor of the occasion, Mark Penn, Chairman and CEO of Stagwell, will ring the Closing Bell. A live stream of the ceremony will be available on NASDAQ’s site at https://www.nasdaq.com/marketsite/bell-ringing-ceremony. 

Earlier this month, Stagwell Marketing Group LLC and MDC Partners Inc. combined to form Stagwell, a top-10 global marketing services company built to transform marketing.

About Stagwell Inc.
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 24+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients

For more information, visit www.stagwellglobal.com

Contact:

Beth Sidhu
beth.sidhu@stagwellglobal.com
(202) 423-4414

Originally released on

CONTACT

Beth Sidhu

FEATURING

BCW Global veteran to foster a culture of collaboration and lead people operations, with focus on diversity and inclusion

NEW YORK, Aug. 3, 2021 /PRNewswire/ — (NASDAQ: STGW) — Stagwell Inc (“Stagwell” or “The Company”) today announced the appointment of Stephanie Howley as Chief People Officer, reporting to Chairman and Chief Executive Officer Mark Penn. Howley – a 20-year veteran of human resources and people operations – will focus on creating programs and infrastructure to provide Stagwell’s global network of talent with unparalleled career exploration and development opportunities.

The appointment comes on the heels of the combination of the former Stagwell Group with MDC Partners, which formed Stagwell Inc., a top ten global marketing company.

“Stagwell’s equation for success is built on a simple understanding: world class talent paired with cutting-edge technology drives better results for the modern marketer,” said Stagwell Chairman and CEO Mark Penn. “You can’t cut your way to greatness; by doubling down on our investment in our talent and the culture across the organization, we’re building a greater runway to client success and growth for the new company. Stephanie’s deep expertise will be crucial as we embark on this new journey.”

“Stagwell is fortunate to have an exciting blend of award-winning creatives and best-in-class technologists who, together, can transform marketing for our clients,” added Howley. “I look forward to supporting our agency partners and, in particular, our diversity and inclusion efforts as we drive performance through collaboration in an environment where each individual agency culture can thrive.”

Howley boasts over 20 years of experience leading people operations and strategy as Executive Vice President, Managing Director, People Team, North America for WPP’s BCW Global, which was named Global Agency of the Year by Provoke Media at the 2020 Sabre Awards. In that capacity, she led the successful integration of people operations in North America during the merger of Burson-Marsteller and Cohn & Wolfe. Prior to that, she served as EVP, Human Resources for Cohn & Wolfe Group, a tenure during which the agency was consistently listed as a “Best Place to Work” by The Holmes Report, PRWeek, Crain’s NY, Ad Age, and PRNews. Howley was the first human resources professional to win PR Week’s 40 under 40 in 2012.. She also previously served on the Board of the LAGRANT Foundation, whose mission is to increase diversity in the advertising, marketing and public relations industries. Her experience will support Stagwell’s network of agencies as they bring together both the art and science of marketing to drive results for clients.

Howley rounds out an expanded Human Resources and Talent Development team based out of Stagwell’s global campus in New York, including Director, Human Resources Stephanie Kwok, and Human Resources Generalist Alexa Munoz.

For more information on Stagwell, please visit www.stagwellglobal.com

About Stagwell. Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 10,000+ specialists in 30+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

Contact:

Beth Sidhu
beth@stagwellglobal.com
(202) 423-4414

SOURCE: Stagwell Inc.

Originally released on

CONTACT

Beth Sidhu

FEATURING

Stagwell Inc. brings together the digital-first capabilities of Stagwell Marketing Group with the creative talent of MDC Partners, creating a top 10 global marketing services company

Combined Company will trade on the Nasdaq under the ticker STGW beginning on August 3

NEW YORK, Aug. 2, 2021 /PRNewswire/ — Stagwell Inc. (“Stagwell”) announced today that Stagwell Marketing Group Holdings LLC (“Stagwell Marketing Group”) and MDC Partners Inc. (“MDC”) have officially completed a business combination (the “Combination”) following a successful shareholder vote on July 26, 2021, creating a top 10 global marketing services company. The combined company is called Stagwell Inc. and will trade on the Nasdaq under the ticker symbol “STGW” beginning Tuesday, August 3, 2021. Under the continued leadership of CEO Mark Penn, Stagwell’s roster of world-class clients will benefit from award-winning creative talent and the latest connected technologies to drive the most effective marketing outcomes.

“I am excited about the unique opportunity we have to build a new kind of holding company that can transform the industry and create enhanced opportunities for growth and value in the marketplace,” said Mark Penn, CEO, Stagwell. “Stagwell is born from the understanding that modern culture demands the highest levels of agility and creativity to drive unique, connected experiences. Given the depth of our combined talent, we are uniquely positioned to build new marketing solutions help our clients achieve their business results. Madison Avenue, get ready for Stagwell.”

Stagwell targets growth to $3 billion in revenue by 2025, including acquisitions, organic growth, and new products. Stagwell expects its next-level growth to be driven by four key drivers:

Leading-edge digital transformation: Stagwell boasts a digital engine that understands the fastest growing segments of the marketing and advertising industry, such as e-commerce, platform building, online advocacy, influencer marketing, and global performance marketing. 

Scaled creative performance: The combined company will break down the artificial divide between brand marketing and performance media to help clients deliver effective advertising at scale, powered by higher levels of creativity. 

Innovative SaaS digital marketing products: Stagwell will continue its investment in building SaaS marketing products that solve for key gaps in the marketing ecosystem based on industry know-how and engineering heft.

Integrated solutions at global scale: While the top four marketing holding companies have historically had a stranglehold on these opportunities, the combined company can easily create global teams with the potential to win contracts at the highest levels.

These growth drivers will be supported by Stagwell’s culture of collaboration, which leverages the best in connected technology to bring together agencies across disciplines. The combined company’s nearly 10,000 employees and affiliates bring a wealth of experience across creativity, digital transformation, data analysis and audience targeting to help identify, design and execute the right solutions for modern marketers. 

Stagwell now includes renowned brands including creative agencies such as 72andSunny, Anomaly, Doner and Forsman & Bodenfors, cutting edge digital transformation firms including Code and Theory, YML and Instrument, media powerhouses Assembly, ForwardPMX and GALE, public relations leaders Allison+Partners, SKDK and Hunter, and market research firms the Harris Poll and NRG. The combined company is expected to generate between $2.135 billion and $2.180 billion in total revenue and between $372 million and $387 million in Adjusted EBITDA in 2021 on a pro forma basis including $30 million of projected synergies. Stagwell’s clients include best-in-class marketers such as P&G, Nike, and Google.

“As we move forward as Stagwell, I could not be prouder of the incredible work our agencies have already achieved together on behalf of clients like Nike, Google and P&G,” said Penn. “As we enter this new phase of our partnership, I have no doubt we have the right talent, creativity and connected services to continue our combined legacy of industry-leading client work and truly transform the future of marketing.”

Designed and created by Doner, Stagwell’s new visual identity colorfully symbolizes the combination of MDC and the Stagwell Marketing Group, and the combination of creativity and connected experiences. Code and Theory designed Stagwell’s new website: www.stagwellglobal.com 

About Stagwell Inc.
Stagwell (NASDAQ: STGW) is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 30+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Cautionary Statement Regarding Forward-Looking Statements

This communication may contain certain forward-looking statements (collectively, “forward-looking statements”) within the meaning of Section 27A of the U.S. Securities Act of 1933, as amended and Section 21E of the U.S. Exchange Act and the United States Private Securities Litigation Reform Act of 1995, as amended.  Statements in this document that are not historical facts, including statements about Stagwell’s beliefs and expectations and recent business and economic trends, constitute forward-looking statements. Words such as “estimate,” “project,” “target,” “predict,” “believe,” “expect,” “anticipate,” “potential,” “create,” “intend,” “could,” “should,” “would,” “may,” “foresee,” “plan,” “will,” “guidance,” “look,” “outlook,” “future,” “assume,” “forecast,” “focus,” “continue,” or the negative of such terms or other variations thereof and terms of similar substance used in connection with any discussion of current plans, estimates and projections are subject to change based on a number of factors, including those outlined in this section. Such forward-looking statements may include, but are not limited to, statements related to: future financial performance and the future prospects of the business and operations of Stagwell; information concerning the Combination; and the anticipated benefits of the Combination. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statement, including the risks identified in our filings with the Securities Exchange Commission (the “SEC”).

These forward-looking statements are subject to various risks and uncertainties, many of which are outside Stagwell’s control. Important factors that could cause actual results and expectations to differ materially from those indicated by such forward-looking statements include, without limitation, the risks and uncertainties set forth under the caption “Risk Factors” in Stagwell’s Annual Report on Form 10-K for the year-ended December 31, 2020 under Item 1A and under the caption “Risk Factors” in Stagwell’s Quarterly Report on Form 10-Q for the quarter-ended March 31, 2021 under Item 1A.

You can obtain copies of Stagwell’s filings under its profile on SEDAR at www.sedar.com, its profile on the SEC’s website at www.sec.gov or its website at www.stagwellglobal.com. Stagwell does not undertake any obligation to update any forward-looking statements as a result of new information, future developments or otherwise, except as expressly required by law. All forward-looking statements in this communication are qualified in their entirety by this cautionary statement.

CONTACT:  
Beth Sidhu 
Stagwell Inc.
202.423.4414 
Beth.sidhu@stagwellglobal.com

SOURCE Stagwell Inc.; MDC Partners Inc.