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Miami is the first U.S. city to begin earning revenue from a city-branded cryptocurrency, “MiamiCoin,” and is now the host of the largest national conference on cryptocurrencies, Bitcoin 2022.  Allison+Partners EVP David Baum, who leads the firm’s office in Miami, attended the conference this week. He shares insights on the regulatory landscape around cryptocurrency, how leaders navigate crypto’s environmental impact, and Miami’s journey to becoming the next tech hub.

Read David’s key takeaways below:

Late to the Party but Politicians and Regulators are Finally Getting their Wristbands:

Despite the public perception that the crypto industry is the wild west and has utter disdain for any oversight, there was a strong sentiment at the conference that regulation is the path to widespread adoption. President Biden’s recent executive order that directed federal agencies to consider new regulations and report on digital currencies was notable for highlighting the economic benefits of this emerging sector (a rare nod of approval from the U.S. government). This will spur institutional investors to increase investments and help state officials create local regulatory frameworks.

Adapt or Face Oblivion: Necessity Spurs Energy Innovation:

For years, the criticism from regulators, NGO’s and large swaths of society has been geared toward the vast amounts of energy required for mining bitcoins. Bitcoin’s consensus mechanism (proof-of-work) requires miners to utilize vast amounts of energy (often fossil fuels) to verify transactions. Out of necessity to avoid scrutiny from lawmakers, mining companies have increasingly sought sustainable energy sources, spurring a wave of innovation and new deployments of sustainable energy. While still in the early stages, the industry is shifting towards sustainable energy solutions in the coming years.

Crypto Coast: Miami Flexing its Digital Financial Muscles:

As Communicators, we appreciate the successful development and deployment of a bold narrative, and kudos to the Miami business & tech community, Mayor Suarez, and Mayor Levine for elevating Miami as the new digital financial capital for the 21st century. At the start of the event, organizers unveiled a new “digital bull of wall street” statue, a symbol that Miami is taking aim at New York City as the “Wall Street of the South” powered by crypto technology. Symbols matter and often push a prophecy that eventually becomes self-fulfilling, and if the size of the attendees (over 20,000), quality of the speakers, and acceleration of investments, entrepreneurs, and talent flying in are any indications, Miami will become the epicenter for crypto innovation not just for the United States but for the world.

We have a variety of crypto expertise around the network; If you’re interested in learning more about how we’re approaching this frontier, reach out at hello@stagwellglobal.com.

By

Amber Roussel (Senior Director, Communications) and Toni Smith (Director of Social Marketing), MMI Agency

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Today’s path to purchase inhabits a space foreshadowed in movies like Back to the Future, The Fifth Element, and Minority Report. We’ve moved from brick-and-mortar stores to the metaverse and from cash to credit to crypto, and the social commerce those classics previewed is now a crucial part of our modern marketing lexicon. The question now is no longer if social can become a driver of business but which platforms are leading the pack – and how to maximize value across the ecosystem. TikTok or Instagram? Brand-created environments or Pinterest? For 36 years, we’ve been helping brands navigate new worlds to better connect with their audiences and drive their businesses. Here’s a guide to getting in – and staying on top – of the social commerce game.

Selling Starts with Strategy

Here’s a powerful stat: 98% of consumers plan to purchase through social or influencer shopping at least once in 2022, per Sprout Social. That’s up tremendously from the 68% of consumers who reported doing so in 2021. This trend follows investments from Instagram, Facebook, TikTok, Snapchat, and Pinterest into dedicated shopping tabs that allow brands to “set up shop” in-platform and highlight their product catalogs. Soon, we could see these in-app shopping areas enable complete end-to-end purchasing.

To prepare for this new way of shopping, we suggest that brands:

• Identify the audience(s) they want to reach on social media
• Set clear goals and timelines
• Develop a social selling plan that includes paid media, organic social, and influencer marketing
• Implement a strong channel and content marketing strategy
• Leverage in-app shopping tools or a third-party e-commerce platform to facilitate social sales

MMI clients, including ALOHA and Plant Apothecary, utilize social commerce to create end-to-end shopping experiences for their customers by pairing Instagram Shops with link-out to their websites. ALOHA also employs in-app shoppable links and social media influencers. In a recent ALOHA influencer campaign featuring two mid- and seven micro-tier influencers, sponsored social content received over half a million impressions and generated an overall engagement rate of 3.75%. Four of the nine influencers posted content on Instagram that achieved an engagement rate above 11%, indicating high interest in the brand and its products.

Where Is the Heat? Industries and Categories Seeing Success

Consumer electronics, fashion, and home items are trending in social shopping, with beauty and personal care products not far behind. Influencer partnerships play a significant part in this trend. If the higher-than-average engagement rates on posts containing #ad are any indicator, all influencer content – whether sponsored or not – works.

For Kate Spade, a limited-edition heart-shaped purse became an overnight bestseller when an influencer gushed about it on TikTok. Her post led to a host of user-generated content (UGC) when others posted videos of themselves buying and wearing the purse. The positive response encouraged Kate Spade to offer a version of the bag year-round. MMI also recently integrated a live shopping experience paired with custom influencer content to drive Dell laptop sales on Amazon.com. Gen Z and millennial influencers engaged shoppers in real-time via the Amazon Live Creator Stream. Total sales from promo code redemptions exceeded six figures from a single event.

Smart Brands Leverage Paid Amplification to Bolster Results

Although success is possible with organic social strategies, it can be challenging to break through without a robust paid media component. We believe a full-funnel paid media strategy is crucial for amplifying the overall impact of social selling, and can often lift campaign performance by 2-4 times on average. For one MMI client, clicks increased by 80% when we began testing sponsored creative from an influencer handle versus the brand handle. In a world ruled by algorithms, media campaigns arm brands with the ability to target audiences that may not organically encounter its content or products. We’ve found that Facebook and Instagram are still winning for lower-funnel conversions, and TikTok and YouTube generally outperform in terms of top-of-funnel awareness efforts.

Future Forward

Social commerce spend will reach $1.2 trillion by 2025: undoubtedly, the social media shopping cart is here to stay. How we help clients cash in on this gold rush with innovative social selling strategies will never be a one-size-fits-all approach. Aligning top-notch creative assets with influencer marketing + earned media outreach is a formula for success in today’s marketplace – and a scalable toolkit for embarking on this new frontier of social commerce.

Our DMs are open if you’re looking for partners to help make sense of it all. See you in the meta mall. 

Learn more about how MMI can help you dominate the digital shelf here.

MMI Agency is a modern brand lab where performance meets possibility. Our mission is to inspire action by combining our end-to-end approach to reaching consumers with our tenacity for data.

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NFTs – short-term hype or a serious, lasting trend? One thing at least is certain: Hardly any other topic is currently shaking up the digital world as much as non-fungible tokens, or NFTs for short. Whether it’s the crypto scene, the games market, the art world or the music world – everyone wants to participate in the latest digital gold rush. The NFT market was worth around $44 billion U.S dollars in 2021 (Chainalysis Inc.), rivaling the global art and antiques market, which generated sales of around $50 billion U.S dollars in the same period. No wonder marketers are interested in the technology. Read on for a short explainer on the phenomenon.

WHAT ARE NFTS (NON FUNGIBLE TOKENS)?

Non-fungible means “not arbitrarily replaceable”, i.e., they are individual pieces that cannot be duplicated. The term typically refers to digital assets such as images, videos, animations, audio pieces or graphics. NFTs take on the function of a digital certificate of authenticity and ownership, making the associated digital file a unique and uniquely identifiable asset – which is also quite forgery-proof: each NFT is given an individual ID and stored on a blockchain as a record that can be viewed online.

Non-fungible tokens are traded in cryptocurrencies such as Ethereum. The value of such a digital certificate can sometimes rise to astronomical heights, depending on whether it is a sought-after collector’s item or not. For example:

• In the spring of 2021, for example, the first tweet ever sent by Twitter founder Jack Dorsey on March 21, 2006, was auctioned off as an NFT for $2.9 million.
• The first source code for the World Wide Web by Tim Berners-Lee changed hands as an NFT for $5.4 million.
• An NFT from the legendary CryptoPunk series, which helped to trigger the hype surrounding tokens, achieved the fabulous price of almost 24 million dollars.
• The most expensive NFT traded so far is the digital artwork “The Merge” by the artist Pak, which fetched $91.8 million in December 2021.

HOW ARE NFTS BEING USED IN MARKETING?

The uses vary across industry.

• AUCTIONS
  • Just before Christmas, for example, Vodafone auctioned off the first SMS sent via the British mobile company’s network in 1992. The telco giant donated the proceeds – 132,000 euros – to a good cause. The PR effect was far greater: more than 3,500 articles on the campaign were published worldwide in online alone, generating around two billion contacts. Coca-Cola was probably also concerned with the positive PR effect: In the summer of 2021, the beverage manufacturer auctioned four multisensory NFT collectibles for International Friendship Day, which could be experienced and used in different ways. The bright red “Coca-Cola Bubble Jacket Wearable,” for example, can be “worn” on the Decentraland 3D virtual reality platform by the avatar of the user who unlocked it. The “Sound Visualizer,” on the other hand, is designed to give an acoustic experience of enjoying an ice-cold Coke, from the fizz of an opening Coke bottle to the refreshing taste. The NFT auction raised a total of more than $ 575.000, which Coca-Cola donated to Special Olympics International.
• TRANSFERING BRANDS INTO THE METAVERSE
  • Adidas Originals recently launched its first NFT collection under the slogan “Into the Metaverse.” The tokens give owners exclusive access to special products and experiences designed by Adidas in cooperation with NFT pioneers Punks Comic, Gmoney and Bored Ape Yacht Club, who are well-known in the scene. The roughly 30,000 NFTs, worth a total of more than $22 million, sold out in a matter of hours – even though the “physical” goods – a hoodie, tracksuit, and orange beanie – won’t be released until later in 2022. The digital counterparts of these are to be worn by NFT owners ins in the blockchain game “The Sandbox,” where Adidas has purchased a plot of land for its NFT community.
• INVESTING IN NFT ASSETS
  • Nike is also heavily involved in the NFT business. In 2019, Nike patented the “CryptoKicks” system. Here, the sporting goods manufacturer wants to link limited shoes with a digital asset and “breed” new shoes virtually, which are then produced in real life. Finally, at the end of 2021, the company announced the acquisition of the world’s leading NFT producer RTFKT, which specializes in the design of exclusive digital sports shoes and sneakers.

WHAT SHOULD BRANDS WATCH OUT FOR AS THEY EXPERIMENT WITH NFTS?

The business of non-fungible tokens is not without its pitfalls. With the explosion of interest in the technology, the risk of crypto crime is also increasing. Wash trading is also becoming increasingly common in the NFT market — meaning the owner of a digital asset artificially drives up the price of an NFT through continuous buying and selling.

Additionally, there are questions about the ecological impact of NFTs. Blockchain can consume an enormous amount of energy and leave a large CO2 footprint. Both the production of an NFT and its sale on the blockchain require the computing power of thousands of computers. Brands for whom sustainability is key to positioning could face reputational issues with the use of NFTs.

WHAT IS THE OPPORTUNITY FOR BRANDS NOW?

It has always been the task of strong brands to be pioneers in emerging technology to drive new dimensions of the consumer experience. For brands whose identities are predicated on being challengers, or strong bridges believe this will also be the case in the area of Web 3.0, that of NFTs. Especially for a brand like Nike, whose essence is to build strong bridges to the popular culture of the new generation again and again, or even to be a cultural core itself, NFTs offer chances and opportunities to build ties that are truly “non-fungible”.

WHERE DO I GO NEXT?

Explore Stagwell’s content series on NFTs to learn more about:

• Three Ways NFTs Create Consumer Value
• What Psychology Explains About the NFT Explosion
• The Long-Term Brand Value of NFTs
• The PR Advantages of Being a First-Mover on NFTs

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Mark Penn

FEATURING

Welcome to Hitting the Mark – a critical analysis of developments at the intersection of business, marketing, and politics meant for the modern C-Suite. For our inaugural edition, I tackle the issue keeping leaders awake at night: Russia’s war against Ukraine. Brand leaders: did you ever anticipate you’d be drafted into a war? Well, you have. And here are some thoughts on what to do.

Over two months into Russia’s brazen assault on Ukraine, brands are the newest foot soldiers in the economic warfare the U.S. is waging to isolate Putin and his regime from the rest of the world. The United States has decided it is too dangerous to confront Putin directly, instead electing to levy crushing economic sanctions on the country and encourage U.S. business leaders to do the same. Should U.S. corporations participate in this economic warfare against the Russian people? So far, the answer is a clear yes. Typically, involvement in political issues splits a company’s consumers; in contrast, this move appears to be bringing consumers together.

Unprecedented Consensus on Brand Withdrawal

Per a recent survey by HarrisX into voters’ perceptions on the ongoing Ukraine conflict, about 80% of voters believe all American companies should stop doing business with and in Russia. That holds across two key segments we polled for: tech companies and fast-food companies. Further, 90% of American voters agree that Putin has committed war crimes for his role in the invasion of Ukraine.

Of course, this decision is easy for companies who have little or no operations in Russia. It is more difficult for those companies that have made a major investment in the country. They may have thousands of employees, stores, and other investments. What will happen to those assets? Will they have an opportunity to re-open operations if peace is achieved? These are difficult questions given the larger ramifications those decisions have.

Given the illegal and immoral actions of Putin’s unrestricted shelling of innocent civilians, an overwhelming number of well-known brands have either pulled out of Russia or suspended operations there. Morality surely swayed many; Anonymous, the hacker group, also threatened cyber-attacks against companies that did not withdraw. In the U.S., the sentiment is so strongly in favor of Ukraine and against Russia that any company remaining in the region is likely to draw significant consumer and media disapproval. Watch Nestle closely: the brand took a middle ground, announcing it would continue to sell baby food and products while pulling out of more indulgent lines like KitKat, and are donating any profits to the Ukraine relief cause.

Tech in Hot Water

Tech companies are as likely to be banned by Russia as they are to ban operations in Russia. Tech companies have generally focused on US internal political battles and yet carried the accounts of the Ayatollah Khomeini of Iran on an unfiltered basis. RT, a U.S.-based news operation that really was a Russia propaganda front, operated online here for years without interruption. By continuing to operate, tech companies argue they are serving as a communications channel into Russia. At the same time, they could be vehicles for the spread of Russia propaganda. As of now:

• Facebook is banned in Russia while Goggle continues to operate there in limited fashion.
• Google News has been banned though it appears search is still operating. Google advertising has been shut down voluntarily.
• YouTube is operating but they have prevented the Russian military from posting videos of “liberation” on the site and so is under threat of being banned by Russia.

Business software companies like Salesforce, Slack, Dell, Microsoft and IBM stopped selling to new customers while supporting old ones for now. Many had policies of not doing business with the Russian military in any event. Perhaps the single most significant help from tech companies for Ukraine is the deployment of Starlink satellites by Elon Musk. These provide an uncuttable lifeline to the Ukrainian people and government to stay connected and communicate to the outside world.

Et Tu, Vodka?

Then there are the companies – especially vodka companies – that have for years traded on the idea they were Russian in origin, now communicating with consumers that they were really American or European after all. This is some careful marketing legerdemain.

Companies will not be able to right every wrong, and as a matter of policy we have encouraged companies to operate in areas like China as part of showing other cultures how democracy, and economic freedom work together. There is now far less belief that by working with rogue regimes, we can change them; 3 In 5 Americans in the latest HarrisX poll now reject that strategy and believe we are better off disengaging.

When President Bill Clinton addressed the conflict in Kosovo, a non-NATO country, in a speech that I helped work on, he argued stopping the atrocities against civilians there was an imperative because 1) it was morally right and 2) it was within our capacity to fix. The situation in Russia is similar as there is no real moral issue or debate – this is clearly naked and unjustified aggression on a scale we have not seen since World War II. American companies should feel confident that pulling out of their Russian operations will by and large not hurt their American operations. This is both the right thing to do and what is within our capacity as business leaders to do.

Have thoughts about the Russia-Ukraine war, brands’ responsibilities in it, or corporate purpose? Email me at mark.penn@stagwellglobal.com.

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Dyversity joins Doner Partners Network to meaningfully expand multicultural marketing services spanning advertising, research & analytics, shopper, content production, media, XM, Influencer and PR

TORONTO, April 1, 2022 – Stagwell (NASDAQ: STGW) today announced the acquisition of Dyversity Communications, a leading multicultural full-service marketing agency in depth, breadth, and size based in Canada.  Dyversity specializes in Chinese and South Asian communications, with additional expertise in over 20 other languages including Filipino, Korean, Portuguese, and Spanish.

The acquisition rapidly scales the Doner Partners Network’s multicultural capabilities across its Canadian assets – namely DonerNorth, Veritas, and Meat & Produce (M&P) – by adding best practices for existing clients and doubling down on more progressive ways to centralize multicultural insights and expertise as part of the offering. The Doner Partners Network (DPN) is one of four integrated networks within Stagwell that bridge complementary specialist marketing services for powerful collaborations across client work.

“I am so honoured to welcome Dyversity into our Network and learn from their expertise,” says Krista Webster, Vice-Chair of DPN and President & CEO of Veritas Communications and M&P.  “Dyversity’s team were pioneers in spearheading growth in the burgeoning ethnic markets in Canada, at a time when few considered it.  Now, they are the leader in one of the fastest growing segments in North America. As a challenger network with offices all over the world united by a mission to transform marketing, it only makes sense for Stagwell to bring Dyversity into the mix.”

Dyversity has a storied history in Canada with over two decades of award-winning work servicing all sectors from banking and telecommunications to consumer-packaged goods and real estate. With over 30 experts, Dyversity provides clients 360-degree marketing services, including strategy, creative, research & analytics, and traditional and digital media.

As part of the Doner Partners Network, Dyversity Founder Albert Yue, will continue leading the agency as CEO and focus on setting the pace for multicultural marketing in Canada with the added support of a best-in-class global network. 

“I am so proud of growing Dyversity into Canada’s largest and longest standing ethnic marketing agency, but that still accounts for a very modest number of Canadian brands’ total marketing spend,” says Yue.  “I knew when I met Krista and the Stagwell team that we could take this agency to an even more special place together. With their wind in our sails, this will be a game changer for cultural marketing overall.”

“As the Industry continues to demand more diversity in communications, it wasn’t going to be satisfactory to me to ‘lip service’ our promise to clients with temporary solutions,” added Webster.  “We needed a true change agent embedded in our network and Dyversity was the best fit in terms of caliber of clients and agency culture.”

In collaboration with other award-winning Stagwell agencies within Canada like DonerNorth and Veritas, Dyversity is well-positioned to drive multicultural marketing success as a key feature for the country’s leading blue-chip brands. Additionally, the agency will now benefit from Stagwell’s engineering and technology talent, numbering over 1200 worldwide, as well as original SaaS and DaaS products supporting marketing transformation within the Stagwell Marketing Cloud.

“We’re eager to welcome Dyversity to Stagwell as we continue to evolve our offering of transformational marketing services,” added Mark Penn, Chairman and CEO, Stagwell. “Dyversity sets a high bar for excellence in multicultural insights that aligns with our data-driven approach to shaping culture through the work we do for brands.”

Once Dyversity establishes itself within DPN Canada, Webster says the opportunity to scale expertise into the US through Doner and the Stagwell global network is on the horizon.   

About Doner Partners Network. Doner Partners Network is a mix of award-winning US, Canadian and UK based B2C and B2B marketing agencies within Stagwell that are the best-in-class in the cities they originate – from Toronto to LA, New York to London, Detroit to Minneapolis. Agencies include Doner, DonerNorth, Yamamoto, Veritas, Meat & Produce and KWT Global. 

About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

For more information, please contact:

Brandon Dixon
347-636-5807
pr@stagwellglobal.com                              

Bora Caglayan              
647-920-2201
caglayan@veritasinc.com 

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Larry joins leadership team alongside chair John Boiler and chief financial officer John Pyne

By

Matt Maher

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From NFTs and the evolving Web3 landscape to the transformative power of digital audio, Stagwell’s experts share the top five trends and brand takeaways from SXSW 2022. Interested in learning more about anything in this report? Reach out at hello@stagwellglobal.com

1. NFTS AND THE FUTURE OF COMMUNITY 
2. THE CREATOR ECONOMY, EVOLVED
3. THE METAVERSE: A UTOPIA OF CONNECTION AND SELF-EXPRESSION 
4. THE METAVERSE: A DYSTOPIA OF DISCONNECTION AND PRIVACY CONCERNS 
5. AUDIO IS THE KEY TO IMMERSIVE EXPERIENCES

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LOS ANGELES, March 22, 2022 – National Research Group (NRG), recognized as an insights leader at the edge of technology, content and culture, today announced Grady Miller, head of consumer insights at Apple TV+, as its Chief Marketing Officer. He will run the company’s global marketing, strategic communications, and thought leadership functions. National Research Group is a firm within Stagwell (NASDAQ: STGW), the global challenger network built to transform marketing.

This marks Miller’s return to NRG, where he was most recently Vice President of Strategy in 2019. Then, he helped grow the business firmwide and led assignments with top content, technology, and media companies. In his new role, Miller will oversee the direction of NRG’s client engagement, content marketing, and media outreach. He will also oversee NRG’s thought leadership strategy, answering the questions that matter most to world-class creators, rising disruptors, and big tech firms.

“NRG’s singular expertise has never been more relevant to understanding what is next in culture. That’s why I’m so excited to be rejoining NRG at this pivotal moment. As we harness our vast knowledge of the consumer, NRG is further shaping the conversation around the future of content, tech, and media.” said Miller. “Our expanding data-driven reporting will create unique value for our clients that can fuel their innovation and creativity.”

Miller is an insights and analytics executive who comes to NRG after serving as the Global Research Lead for Apple TV+ since the launch of the video streaming subscription service in 2019. He established and built the group responsible for leveraging consumer insights across Apple TV+, where his team helped guide platform development, programming, and marketing.

“We are delighted to welcome our friend Grady back to NRG,” said Jon Penn, CEO, National Research Group. “Grady is a rare leader who is equal parts creator, counselor and researcher. His vision for seeing what’s next in our culture matched with his uncanny insight into content and technology trends will super charge our marketing to new heights.”

Miller initially joined NRG in 2016 following roles in film development and production at Sony Pictures Entertainment and at research agency Penn Schoen Berland. Miller has sat on the board of Los Angeles World Affairs Council and the American Jewish World Service. Miller received a Bachelor of Arts degree from the University of Southern California’s School of Cinematic Arts and a Master of Business Administration from the University of Southern California’s Marshall School of Business. He will be based in NRG’s Los Angeles office.

About National Research Group (NRG): NRG is a leading global insights and strategy firm at the intersection of entertainment and technology. Rooted in four decades of industry expertise, the world’s leading marketers turn to us for insights into growth and strategy for any content, anywhere, on any device. Working at the confluence of content, culture and technology, NRG offers insights for bold storytellers everywhere.

About Stagwell

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Contact:

Jordan Yates
818-388-7924
jordan@globalsitroom.com

Originally released on

NEW YORK, March 23, 2022 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced its Board of Directors has authorized a stock repurchase program (the “Repurchase Program”) under which it may repurchase up to $125.0 million of shares of its outstanding Class A common stock. The Repurchase Program will expire on March 23, 2025.

Under the Repurchase Program, share repurchases may be made at the Company’s discretion from time to time in open market transactions at prevailing market prices (including through trading plans that may be adopted in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended), in privately negotiated transactions, or through other means. The timing and number of shares repurchased under the program will depend on a variety of factors, including the performance of the Company’s stock price, general market and economic conditions, regulatory requirements, the availability of funds, and other relevant considerations, as determined by the Company. The Repurchase Program may be suspended, modified or discontinued at any time without prior notice. The Company’s Board of Directors will review the Repurchase Program periodically and may authorize adjustments of its terms if appropriate.

“This program reinforces the confidence of Stagwell’s Board in our financial strength, the transformative results of our combination, and the rigorous strategic management our team has applied to the business,” said Mark Penn, Chairman and CEO, Stagwell.

About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Forward-Looking Statements
This press release contains forward-looking statements. The forward-looking statements in this release include statements regarding the Company’s stock repurchase program and expectations regarding such program and the Company’s ability to repurchase shares thereunder. These statements are based on current plans, estimates and projections, and are subject to change based on a number of factors that could adversely affect the Company’s business, financial condition, results of operations and cash flows, including those outlined in the Company’s Annual Report on Form 10-K, and the Company’s other filings with the Securities and Exchange Commission (the “SEC”), which are accessible on the SEC’s website at www.sec.gov. Forward-looking statements speak only as of the date they are made, and the Company undertakes no obligation to update publicly any of them in light of new information or future events.

Contact:
Michaela Pewarski
IR@stagwellglobal.com 
646-429-1812