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1. WAIT, YOU MEAN IT’S ACTUALLY AN ECONOMY? Day three sessions proved that the creator economy is actually an economy in development, not just a buzzword. The influencers are growing up. Getting serious about brand partnerships. Leveraging creator funds and programs to maximize reach. And even becoming virtual. On the Terrace, Influence 3.0 assured us a new wave of influencers have entered the chat. .
2. THE MANY FACES OF STORYTELLING The Many Faces of Storytelling. There’s no playbook for telling the right story — but we know what needs to go right before you do. Regina Hall and Amazon’s Ukonwa Ojo showed us what happens when women lead. You have to blend great creative with fast-paced media (thank you, Ryan Reynolds). Look to the future — and, look for ways to continually deliver value.

3. PUT THE CREATORS IN THE DRIVER’S SEAT. We’re hearing brands get more comfortable with putting creators in the driver’s seat of campaign activations. Creators should be natural extensions of the marketing team. Will we see a category at Cannes in the future for visionary influencers turned creative directors? 

Beyond the Stage

Stagwell is the official sponsor of the Cannes Lions Speakers’ Lounge, bringing you exclusive interviews with some of the most interesting people at Cannes — and the stories beyond the main stage. 

First out of the Content Studio: Our Chairman and CEO Mark Penn in conversation with Axios Media Reporter Sara Fischer. They discuss the earliest trends coming out of Cannes 2022, including an evolved consumer path to purchase coming out of the pandemic, the Disrupted vs. Disruptors, and the bargain of first-party data. 

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1. CAN MY BRAND BE YOUR BEST FRIEND? B2B, B2C, D2C – the categories aren’t shifting but the way they connect with their key audiences are. Personalization, AI-enabled comms, and an emphasis on personifying brands to connect them with communities continue to win gold at Cannes. .
2. TELL YOUR CLIENTS TO GO BACK TO THE DRAWING BOARD. Nicely. Clients aren’t just looking for savvy ad men anymore, they’re looking for partners in transformation. We heard brands across every stage, including our partners at the N.F.L. on the Terrace tell stories of transforming their products, services, and categories to stay ahead of the new economy.
   
3. NO MORE TIME FOR GREENWASHING. A through-line from stunts earlier in the week to the Greenpeace dogs-on-ladders-Croisette-close-down on Thursday: “Creativity has to commit to change the planet.” Beyond climate messaging, we’re seeing products and services evolve to drive sustainable transformation in a meaningful way.

Beyond the Stage

Stagwell is the official sponsor of the Cannes Lions Speaker’s Lounge, bringing you exclusive interviews with some of the most interesting people at Cannes – and the stories they couldn’t tell on the Main Stage. 

Hear from Jesh Sukhwani, Head of Global Advertising, Lenovo on the importance of both the push and pull of a successful advertising campaign.

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1. WHEN DID MILLENNIALS BECOME UNCOOL? PAGES ARE SO 2010. Gen Z – now with the purchasing power – was the most talked-about consumer segment on Day 4. All about more purposeful brands and consumerism, this “activist generation,” as Malala Yousafzai calls them, is key to future growth. [Go Deeper: OK Zoomer – The Journey of Gen Z] 
2. HOW DO YOU IDENTIFY? Beyond racial and gender categories, brands are finding value in consumer groups organized around multiple categories, from age to regional affiliation, eating habits, and more. We’re hearing brands push agencies to build insights and creativity from the ground up to perform better together.” [Go Deeper: CPB and Buchanan’s Celebrate the Spirit of the 200%”]
3. MEET YOUR CUSTOMERS IN FORTNITE. An overlooked segment for many years, gamers are “the new pop culture icons.” Channeling gaming culture to scale reach and understanding that it cuts across standard demographics were key learnings for newcomers in The Forum. [Go Deeper: How can brands positively connect with video game enthusiasts?]

Beyond the Stage

Stagwell is the official sponsor of the Cannes Lions Speakers’ Lounge, bringing you exclusive interviews with some of the most interesting people at Cannes – and the stories beyond the main stage. 

Hear from Nola Weinstein, Global Head of Culture & Experiential, Twitter,  on “moving at the speed of the feed,” how Twitter approaches experiential marketing, Web3, career advice, and more.

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1. PRODUCT PAGES ARE SO 2010. Product pages are so 2010. WARC spotlighted changing frontiers of e-commerce across its sessions today. The big takeaway? It’s creative + media + e-commerce as the new formula for marketing. Food for thought: How can we take e-commerce, a creatively challenging space, and fuse content, branded entertainment, influencer integrations, and more throughout? [Go Deeper: Building a Best-in-Class Marketplace for Thrive Market]
2. E-COMMERCE HAS TO GET EXPERIENTIAL It’s clear that extended reality is nearer than the metaverse, powering strong, connected experiences for consumers, adding dimensionality to product pages, and allowing consumers to encounter not just the product but the experience it promises. Snap & Gucci wowed with their look into how AR is changing “experiential digital commerce.” [Go Deeper: Marketing Frontiers – Augmented Reality]
3. HOW TO SELL AND NOT BE A SELLER. Pure sales messages are poor drivers of commerce. Social commerce – bringing the content-driven channel of influencer closer to the point of sale – along with branded entertainment is a plus for reaching ad-avoidant consumers, our very own Jae Goodman (two-time Entertainment Lions juror) reminded marketers today. [Go Deeper: Celebrity Drives Brand Awareness. Nano-Influencers Drive Commerce.]

Beyond the Stage

Stagwell is the exclusive partner of the Speakers’ Lounge, where every festival speaker goes before and after their slot. Check out our exclusive interviews with brand leaders and go beyond what they said on the Main Stage.

We’ll be posting new, daily content on Youtube. Join us!

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1. SUN’S OUT, BUDGETS OUT. We saw creative and media snuggle closer together to make the art of adland really perform on the Creative Effectiveness track. Agencies are CMOs’ best friends when they can tie the results of a headline-grabbing activation to every dollar spent. (Go Deeper: 3 Things to Know When Creating Branded Entertainment).
2. DUA LIPA ISN’T THE ONLY ONE WITH NEW RULES. 1+1=3 – our shorthand for collaboration is key – was the talk of the day across afternoon sessions. A question everyone is asking: do asynchronous work tools help or hinder collaboration? (Go Deeper: To Make the Most out of the Audio Renaissance, Brands Need a Global Outlook)
   
3. MOVE OVER INDIES, THE GLOBAL NETWORKS ARE BACK IN TOWN. Clients love coming in the front door of the splashy shops (who doesn’t want to sit with the cool kids), but they’re hoping the full host of marketing services will perform at scale once the dinner conversation really begins. New network models were the talk of the day, from the Lumiere Theater to the WSJ House. (Go Deeper: A fun (really) look at our approach to integrated services.)

Beyond the Stage

Stagwell is the exclusive partner of the Speakers’ Lounge, where every festival speaker goes before and after their slot. Check out our exclusive interviews with brand leaders and go beyond what they said on the Main Stage.

We’ll be posting new, daily content on Youtube. Join us!

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CONTACT

Beth Sidhu
pr@stagwellglobal.com
202-423-4414

New Partnership Gives Harris Poll Clients Access to PRophet’s AI-Driven PR Software to Inform Survey Design and Maximize Press Coverage of Research Results

NEW YORK – June 15, 2022 – PRophet, the first-ever AI-driven PR pitch platform built by and for PR professionals that predicts media interest and sentiment, today announced a partnership with leading global market research and consulting firm, The Harris Poll, that will maximize results for Harris clients and provide access to PRophet’s innovative platform. Both firms sit within Stagwell (NASDAQ: STGW), the challenger network built to transform marketing.

Through this partnership, Harris Poll clients will receive access to the innovative PRophet software platform to test the “mediability” of their research before conducting survey field work, to confirm the data they seek will in fact be of interest to journalists. Upon survey completion, Harris clients can then use PRophet’s machine learning and natural language processing technology to test the news angle of their poll to identify the journalists most likely to cover their story and predict how positively they’d write about the results.

“For nearly two years, PRophet’s focus has remained exclusively on improving the earned media performance of PR professionals. We do this by making teams smarter and more performative, slashing countless hours that brands and agency teams spend on mindless tasks such as media list building and patchwork PR pitch guessing games,” said Aaron Kwittken, founder and CEO, PRophet. “We are thrilled to now bring our predictive technology to support the construction and execution of the critical research completed by those same brands and agencies in conjunction with the highly acclaimed, global research leader, The Harris Poll.”

Clients of The Harris Poll will receive and maintain access to the PRophet platform through completion of the marketing efforts around the poll’s results.  Clients will then have the option to extend their access to the platform via PRophet’s monthly pay-as-you-go subscription or through an enterprise subscription available to brands and agencies.

“PRophet is a first-class PR performance platform that will help our clients optimize the design of their thought leadership surveys and improve internal media strategies that lead to even greater performance of their PR campaigns,” said Erica Parker, Managing Director of the Media Communications Research Practice at The Harris Poll. “Journalist interest will always be an essential part of every thought leadership project, as it bridges the critical gap between content owner and visibility among critical stakeholders, including the public. Our partnership with PRophet will lead to even more compelling surveys for our clients while helping them perfect their media outreach.”

PRophet is part of the Stagwell Marketing Cloud, a suite of technology products that support in-house marketing transformation for modern businesses. To learn more about PRophet, please visit www.prprophet.ai or email sales@prprophet.ai to schedule a demo. Learn how Harris’ Media Communications Research Practice can help you own and tell your story in our constantly evolving media landscape at theharrispoll.com/solutions/harris-custom-research. For more information on the Stagwell Marketing Cloud, reach out to hello@stagwellglobal.com.

About PRophet

PRophet is the first-ever A.I.-driven data-as-a-service (DaaS) platform designed by and for the PR community. The platform helps earned media professionals use data to land more media placements by analyzing past stories to predict future media interest and sentiment using natural language processing and machine learning. Founded by PR and marketing industry thought leader and entrepreneur Aaron Kwittken, and launched in 2020, PRophet is part the Stagwell Marketing Cloud. It’s available to agencies, brands and individuals through an enterprise license or a monthly pay-as-you-go plan. To learn more, visit prprophet.ai.

About The Harris Poll

The Harris Poll is one of the longest-running surveys in the U.S., tracking public opinion, motivations, and social sentiment since 1963. The Media Communications Research Practice supports the full scope of clients’ data-driven communications strategy, including paid, earned, social and owned media. Whether the goal is to own and tell their own story through thought leadership research, to measure what the public thinks or knows through public opinion polling, or to influence the policy and legislative agenda by taking a public affairs lens, our consultants guide the research and analysis process, from discovering a unique space a client can own through supporting the full range of outreach activities.

About Stagwell Inc.
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 12,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

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CONTACT

Beth Sidhu
pr@stagwellglobal.com
202-423-4414

NEW YORK – June 9, 2022 – Stagwell (NASDAQ: STGW) today announced Koalifyed, an end-to-end SaaS influencer marketing management platform within the Stagwell Marketing Cloud, has added TikTok integration, making it one of few influencer marketing management platforms able to support brands and agencies seeking value on one of the fastest-growing platforms for influencer and social commerce.

Originally released on

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