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A Blueprint for Creating Equitable Communities

Colle McVoy

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The urgency to create equitable communities where all people thrive continues, but most solutions have been slow to bring change. Especially in Minneapolis, which has one of the largest racial wealth gaps in the nation. But a pioneering movement in the city is building a vibrant community that supports business development, celebrates culture and nurtures belonging so Black people can thrive. Hear how this unique approach, fueled by creative, corporate and civic partners, is expected to transform Minneapolis’ reputation while providing a powerful blueprint for change across the country.

The Future of Deaf Representation in Entertainment 

National Research Group

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The popularity of the film “CODA” sparked a new conversation about representation of the Deaf community in entertainment – authenticity on screen, inclusivity among writers, producers, and actors, and accessibility within the industry at large. Deaf West Theatre, the most prominent nonprofit organization focusing on Deaf-centered storytelling, has partnered with National Research Group, a global insights and strategy firm, to find out how those in the Deaf community really feel about the current state of representation and accessibility in entertainment. This session will highlight findings from an in-depth research study; feature video from a roundtable of prominent Deaf actors, directors, writers, and more; and provide insights on how to move forward to build a more inclusive industry.

Snoop, Martha, and the New Blend of Wine Consumers 

Observatory

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Wine has a reputation for needing a mature palate to fully appreciate. But why, with older millennials turning 40, is wine’s popularity continuing to decline? How does the wine industry compete with spirits, craft beer and hard seltzers to reach a diverse and younger (over 21) audience? By partnering with pop culture icons Snoop Dogg and Martha Stewart and leaning into trendier blends, 19 Crimes has reinvented the wine industry’s appeal to younger consumers. Snoop’s Cali Red achieved the number one single selling wine in pacesetter history and is bringing new consumers at an unparalleled rate. Join 19 Crimes, Observatory, and Snoop Dogg’s agent, Nick Adler, as they discuss how to attract new consumers despite radically changing consumers attitudes toward alcohol preferences.

Chief Digital Officers Transforming Health Care

YML

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Chief Digital Officers are responsible for increasing their team’s speed and agility, making an impact quickly, and shipping products more frequently. Does any of that scream health care to you? Well — maybe not historically, but this new crop of CDOs are changing the game. Hear from Rita Khan, CDO at Mayo Clinic, Prat Vemana, CDO at Kaiser Permanente, and Chris Waugh, Chief Innovation Officer at Sutter Health — all of whom are building the digital health experiences of more than 25M Americans. Interviewed by Ashish Toshniwal, Founder and CEO at YML, hear how these CDOs are shaping the future of patient-first experiences using cutting edge technology, design and product strategy.

72andSunny

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We’re in the midst of a ‘movement moment,’ a period of rapid change punctuated by incredible hardships and economic, social and political instability. All of this can take a serious toll on employee well-being and presents organizations with a host of challenges that have no easy solution. Join agency EDI Leaders as they discuss how they’ve responded to the crises we all face and how they’ve found ways to support employees through these polarizing times.

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The standard for professionalism has been dictated by a singular perspective for decades, so it’s no surprise that agencies and brands alike are struggling to evolve the corporate culture to suit a more diverse, inclusive workforce. Join us as we discuss where companies are falling short on their DEI promises and how we can rebuild the workplace of the future.

Originally released on

NEW YORK, (August 16, 2022) – Stagwell’s (NASDAQ: STGW) PRophet, the first-ever AI-driven PR pitch platform built by and for PR professionals that predicts media interest and sentiment before you pitch, today announced the hiring of Charlie Tulip as Enterprise Account Executive and Kendra Lewellyn as the company’s Digital Marketing Manager, both moves that seek to further meet customer demand for the  growing AI platform.

Tulip, PRophet’s latest addition to its sales team, brings over 20 years of B2B sales experience. No stranger to the technology space, Tulip has worked with a number of hugely successful, high growth software startups, and will bring his expertise to increase PRophet’s growing number of enterprise customers.

“A rising number of PR execs are seeing and realizing the value AI can bring to a media relations team’s productivity and performance,” said Andrew Meranus, EVP of Sales for PRophet. “Charlie’s addition comes at a perfect time of growth for the PRophet team and of the customers we serve, and I couldn’t be more excited about the future he’ll help us achieve with new enterprise accounts.”

Lewellyn, who comes to PRophet with a decade of digital marketing and design experience, will drive the the company’s global marketing strategy across all of its digital platforms, including LinkedIn, Twitter, TikTok, SEM, SEO and email campaigns. Additionally, Lewellyn will be a key player in boosting subscriptions to PRophet’s innovative software via its monthly ‘pay-as-you-go’ subscription offering, which makes the platform easily accessible to PR professionals while avoiding long-term payment commitments. Lewellyn joins PRophet after five years as the Digital Marketing Manager at software solutions company Pedigree Technologies. In that role, she led on digital marketing strategy and designed, managed, and maintained the company’s websites, blog SEO/SEM, and PPC advertising programs, while also advancing the company’s social media presence.

“Kendra will be key to driving demand for our monthly users, ultimately landing and expanding them into enterprise customers,” said Aaron Kwittken, PRophet founder and CEO. “Her content creation, digital marketing, design and PR experience make her a perfect for for this role. We’re thrilled to welcome Kendra to our team and eager to collaborate with her.”

In addition, PRophet has hired its first Business Development Representative, Ian Brand. Brand will support PRophet’s overall sales efforts and will advise on business strategy and planning. Before joining PRophet, Brand served as an account manager at Insight Media Labs (IML), a company specializing in digital advertising for local television stations and agencies.

Both agency and brand representatives interested in learning how PRophet can dramatically improve performance of their media relations efforts, can contact PRophet at sales@prprophet.ai to learn about subscription options and to request a demo. For more information on PRophet, visit www.prprophet.ai.

About PRophet

PRophet is the first-ever A.I.-driven data-as-a-service (DaaS) platform designed by and for the PR community that samples past stories to better predict future media interest, sentiment, and spread through natural language processing and machine learning. PRophet is a product within the Stagwell Marketing Cloud, a proprietary suite of SaaS and DaaS tools built for the in-house marketer, spanning campaign ideation to activation and analysis. PRophet is owned by Stagwell, and was founded by marketing industry thought leader and entrepreneur Aaron Kwittken alongside former political strategist, technologist, and author Mark Penn, Chairman and CEO of Stagwell. To learn more, visit prprophet.ai.

About Stagwell

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

###

Media Contact

Adam Wise

KWT Global

awise@kwtglobal.com

Originally released on

NEW YORK and LONDON, Aug. 12, 2022 – Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced exclusive sponsorship of the fourth annual Creative Equals Business, which launched in 2018 to support the development of female leaders in creative industries across the U.K.

Creative Equals Business is a six-month program comprised of 8 modules that frame inclusion as a driver of organizational transformation, impacting creativity and profitability. Through hybrid in-person and virtual sessions, program participants receive invaluable executive leadership development and networking with other cohort members and industry-leading experts on creativity, leadership, and inclusion.

“Tackling gender equity at the highest levels of our organization is a high priority for us,” said Stagwell Chief People Officer Stephanie Howley. “With CPB London Managing Director Helen James at the helm, Creative Equals Business has proven to be a force multiplier in the push to improve C-suite representation. We’re proud to continue our support of the programme and to have mentors such as Anomaly Global CEO Karina Wilsher helping to diversify marketing leadership for the better.”

Creative Equals Business is a subsidiary of Creative Equals, a global consultancy that helps workplace cultures grow through innovation, stronger customer relationships, authentic marketing, and business resilience through volatile times.

“Making progress in business requires that our thinking, the ways we strategize, and how we execute within our organizations are progressive, too – that means having a leadership makeup that’s reflective of the communities we communicate to daily,” said CPB London MD and Creative Equals Joint Founder Helen James. “Stagwell’s continued support helps ensure that women leave our programme armed with the tools they need to adapt and excel as leaders in creative industries that are constantly changing.”

Applications for Creative Equals Business are open through August 31, 2022 to senior women, non-binary and gender non-conforming people stepping into leadership positions. Apply here.

To date, the program has supported the growth and leadership development of over 200 women.

About Stagwell

Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

Originally released on

Other key findings (Click here for Executive Summary and here for Presentation) include:

 CLBP Has Significant Impact on Mobility and Long-term Negative Impact on Life

• More than half (53%) say CLBP has had a major or moderate negative impact on their quality of life
• More than one third of CLBP sufferers (36%) report their CLBP is “severe”, “very severe”, or the “worst pain possible”
• 44% report that they’ve been experiencing CLBP for 5 years or more
• New Mobility Index, based on survey data, shows significant drop (~20 points on a scale of 0 to 100) in CLBP sufferers’ ability to move, with the highest drop seen among those in their 50s

Lack of Knowledge About CLBP Causes and Need for Better Treatment Options and Hope

• More than one-third of CLBP sufferers (37%) have never been told by a healthcare professional what causes their CLBP, despite 86% strongly or somewhat agreeing that it is important to know the specific cause so their CLBP can be managed effectively
• Only 2 in 5 (39%) have ever been told that CLBP can be caused by lumbar spinal stenosis (LSS), a condition often caused by an enlarged ligament compressing spinal nerves⁸
• Four out of 5 CLBP sufferers (82%) experience at least one symptom consistent with LSS, yet nearly 4 out of 5 (78%) do not know an enlarged ligament can cause CLBP
• The vast majority (84%) say they wish there were better treatment options for their CLBP
• 78% have accepted CLBP as part of their life, despite treatment advances that might help address the cause of CLBP 

“These survey results demonstrate that people with chronic low back pain are suffering greatly over long periods of time, and many have resigned themselves to living in a debilitated state,” said Kathy Steinberg, Vice President of Media and Communications Research at The Harris Poll. “The fact that more than a third are not being told what is causing their pain, such as LSS or an enlarged ligament, makes it more difficult to treat that pain. It is also alarming that opioid use is still high in people with back pain while other treatments such as minimally invasive procedures are not playing more of a role given the latest treatment guidelines.⁷ Taken together, these findings suggest more awareness is needed to help people determine the cause of their pain and an appropriate treatment regimen to help them find relief.”

Mobility Index and Findings
The landmark survey data was also used to generate a Mobility Index, based on survey participants’ ratings of their overall mobility; ability to do specific physical activities; and level of agreement with statements about mobility, pain, physical limitations, and ability to complete everyday tasks. The scores on the individual items were combined so that the Mobility Index ranged from zero (no mobility) to 100 (the highest level of mobility).

The overall results show that the average Mobility Index is 57.0 for CLBP sufferers vs. 76.4 for adults without CLBP. This approximate 20-point difference is consistent across most decade age groups, with the highest drop among those in their 50s, underscoring that this debilitating disease progresses with age and the importance of early intervention. Further, Harris Poll ran step-wise regression to isolate the individual impacts of nearly a dozen common chronic diseases (e.g., obesity, diabetes, osteoarthritis, rheumatoid arthritis, and stroke), and CLBP was the leading cause of reduced mobility (see chart above; See also Full Report here). As indicated in the chart above, individuals with CLBP have their Mobility Index score reduced by almost 15 points solely due to their chronic low back pain, meaning that, of the 20-point gap in Mobility Index between those with CLBP and those without CLBP, nearly 15 points is due to CLBP alone.

“As people age, it can be difficult to assess what mobility challenges are a normal part of aging or a condition that may be treatable, such as chronic low back pain,” said Peter Pryzbylkowski, MD, a contributor to the Mobility Matters Survey and Board Certified Pain Specialist and Anesthesiologist from Relievus Pain Management. “People with CLBP can visit knowyourbackstory.com to learn more about their condition and the Mobility Index. An especially important step is to see a spine health physician to decide on a treatment plan and get moving again.”

Methodology for Mobility Matters: Chronic Low Back Pain in America and the First-Ever Mobility Index
The Mobility Matters: Landmark Survey on Chronic Low Back Pain in America and Mobility Index was conducted online in the United States by The Harris Poll on behalf of Vertos Medical among 5,020 adults ages 18+, including 1,521 adults who currently experience chronic low back pain and/or sciatic pain, i.e., back pain that runs into the hips and legs (“CLBP sufferers”). The survey was conducted May 12 – May 20, 2022.  Data were weighted where necessary by age, gender, race/ethnicity, region, education, household income, household size, and marital status to bring them in line with their actual proportions in the U.S. adult population, allowing estimates of the prevalence and magnitude of survey responses to be extrapolated to this population.

Respondents for this survey were selected from among those who have agreed to participate in our surveys. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data are accurate to within +/- 1.7 percentage points using a 95% confidence level for the total sample of U.S. adults, and +/- 3.0 percentage points using a 95% confidence level for CLBP sufferers. This credible interval will be wider among subsets of the surveyed population of interest. All sample surveys and polls, whether or not they use probability sampling, are subject to other multiple sources of error which are most often not possible to quantify or estimate, including, but not limited to coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Due to weighting, computer rounding and/or the acceptance of multiple responses, percentages may not add to 100%.

About The Harris Poll
The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.

About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

About Vertos Medical, Inc.
Vertos Medical Inc. is a medical device company committed to developing innovative, minimally invasive treatments for lumbar spinal stenosis (LSS). mild®, its proprietary technology, is a safe and minimally invasive outpatient procedure designed to restore space in the spinal canal through an incision smaller than the size of a baby aspirin. Learn more at www.Vertosmed.com.

References

¹ Meucci RD, Fassa AG, Faria NM. Prevalence of chronic low back pain : systematic review. Rev Saude Publica. 2015;49:1. doi:10.1590/S0034-8910.2015049005874
² Shmagel A, Foley R, Ibrahim H. Epidemiology of Chronic Low Back Pain in US Adults: Data From the 2009-2010 National Health and Nutrition Examination Survey. Arthritis Care Res (Hoboken). 2016;68(11):1688-1694. doi:10.1002/acr.22890
³ Barbour KE, Helmick CG, Boring M, Brady TJ. Vital Signs: Prevalence of Doctor-Diagnosed Arthritis and Arthritis-Attributable Activity Limitation—United States, 2013–2015. Morb Mortal Wkly Rep 2017;66:246–253. doi: 10.15585/mmwr.mm6609e1.
⁴ Centers for Disease Control and Prevention. National Diabetes Statistics Report. Available: https://www.cdc.gov/diabetes/data/statistics-report/index.html. Accessed June 18, 2022.
⁵ HealthLine. Heart Disease: Facts, Statistics, and You. Available: https://www.healthline.com/health/heart-disease/statistics#Who-is-at-risk?. Accessed June 18, 2022.
⁶ Centers for Disease Control and Prevention. Acute low back pain. Available: https://www.cdc.gov/acute-pain/low-back-pain/index.html. Accessed July 21, 2022.
⁷ Deer TR, Grider JS, Pope JE, et al. Best Practices for Minimally Invasive Lumbar Spinal Stenosis Treatment 2.0 (MIST): Consensus Guidance from the American Society of Pain and Neuroscience (ASPN). J Pain Res. 2022;15:1325-1354. Published 2022 May 5. doi:10.2147/JPR.S355285
⁸ Hansson T, Suzuki N, Hebelka H, Gaulitz A. The narrowing of the lumbar spinal canal during loaded MRI: the effects of the disc and ligamentum flavum. Eur Spine J. 2009;18(5): 679-686. Doi:10.1007/s00586-009-0919-7.

CONTACT:
Sarah Arvizo
pr@stagwellglobal.com

SOURCE Stagwell Inc.

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By YML 

This piece was origionally released on YML

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Twitter recently announced the launch of its new privacy policy with an innovative online game called “Twitter Data Dash,” conceived and directed by YML, and designed by Momo Pixel. The interactive, 8-bit style game was built to educate and engage Twitter’s global audience of 330M users around the importance of one’s privacy on the platform.

YML’s innovative approach has so far earned press from The Washington Post, The Verge, TechCrunch, Adweek, and an array of other publications.

“Few topics are as relevant today as privacy for both businesses and consumers alike, which is why we leapt at the opportunity to partner with Twitter and disrupt the category,” shared Ashish Toshniwal, YML’s CEO and co-founder.

When Twitter first reached out to us, Twitter’s Privacy and Design team was underway rethinking and rewriting their privacy policy so it presented itself to people as something other than a massive, relentless sledgehammer of text. They began by thoughtfully breaking it down. Structurally. Visually. Linguistically crafting in a way that no longer required you to acquire a Harvard law degree to understand.

Twitter brought in YML to deliver product innovation, and in less than three months, “Twitter Data Dash” was born, built, and launched.

“We quickly gravitated toward the idea of turning privacy — something people go out of their way to avoid — into something you’d be genuinely excited to look at, interact with, and share,” added Craig Kind, the YML Creative Director who led the project.

Formatted for mobile and browser, we spearheaded “Twitter Data Dash” from definition right through to final artwork, development and design. A feat that included both customizing in-game artwork and regionalizing the experience for 9 major languages.

The game itself brings the Twitterverse to life in 8-bit style. From a building in the form of a hashtag to a boat under water with a mast featuring the Twitter bird icon to stylized Internet trolls, we dove deep into the nuance and culture of Twitter and reflected it in “Twitter Data Dash.”

The game pays meticulous detail to accessibility, globalization, and characters with diverse backgrounds. That narrative was woven into the foundation of the game when we partnered with Momo Pixel, a visionary 8-bit artist, game developer, and designer whose work has already changed the industry, using the medium to comment on the black female experience in “Hair Nah”.

Momo Pixel, the artist who designed the game, shared, “Games are a great way to facilitate learning, so when Twitter and YML approached me with the opportunity to build a video game that can help make their privacy policy easier to understand, it was a no-brainer — I absolutely said yes!”

“Twitter Data Dash” is hosted on a website built by YML’s engineering team, which facilitated the technical architecture across YML, Twitter and Momo Pixel over the three month project. YML consistently ran usability and testing, QA, responded to daily changes of the experience, and ensured the experience was consistently fast and reliable across platforms.

Twitter’s business objective — our goal— was to design an experience that tackled a massive global problem in a way nobody ever had before. Launched less than a month ago, the game—and the subject of privacy—have been featured in countless major publications worldwide, and played by millions of people around the globe. Game over. Job done.

See more YML work here. Or get in touch to discuss your next project.

By

Yariv Drori,
Chief Strategy Officer, Multiview

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1. GETTING CONTROL OVER 1ST PARTY DATA. Collect only what you need and do it consensually, while keeping it secure and current. Strike direct relationships with quality publishers that have direct relationships with their readers. 
2. WEAN YOURSELF OFF THE THOUGHT DATA IS MORE IMPORTANT THAN PLACEMENT. And tighten your whitelist. Cheap scale is only for brands that have budgets to burn. It doesn’t matter how good your data is if you use it to buy an ad placement on an alarm clock app. 
3. NREMEMBER THAT AT THE END OF THE DAY IT IS MORE ABOUT WHAT YOU SAY, THAN WHERE YOU SAY IT OR TO WHOM.  No data or savvy media strategy can supplant the great creative ideas needed to fuel modern marketing.
   

Life after the third-party cookie may be different, perhaps less convenient, and perhaps more expensive – but the detritus it will clear from the marketing stack will be better for clients and for internet users.

By

Farid (Freddy) Dabaghi,
SVP, Media, MMI Agency

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Jared Randall,
Web Analytics, GALE  

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Alison Weissbrot
Editor, Campaign US
This piece originally appeared in Campaign US

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The holding company grew 16% organically in Q2 thanks largely to digital services and integration between creative and media.

Stagwell is further integrating media into its creative agencies as the new holding company kid on the block looks to sustain growth over legacy industry peers.

On its second quarter 2022 earnings call on Thursday, Stagwell leadership spoke about a growth in integrated client opportunities across the network, specifically in accessing media and digital services through its creative agencies.

As a result, CFO Frank Lanuto disclosed that the holding company – formally created one year ago by the combination of Stagwell Marketing Group Holdings and MDC Partners – has reorganized its reporting segments “to more closely bring together media and creative.”

Stagwell will shift creative agencies Crispin Porter + Bogusky, Forsman & Bodenfors, Observatory and Vitro under the Stagwell Media Network. Observatory CEO Jae Goodman stepped down from his role shortly before the change. 

Additionally, the holding company is standing up Stagwell Media Studio capabilities in all of its creative agencies, allowing them to tap into the network’s media capabilities more easily and at scale.

Stagwell’s other creative agencies are split across different networks at the holding company that aim to bring digital closer to creative. 72andSunny, for instance, is part of the Constellation Network, which includes digital agency Instrument and research company The Harris Poll. The Doner Partners Network combines the creative agency with PR and influencer marketing shops such as Veritas and HL Group. 

“After years of procurement separating media from creative, the demands of the digital world are bringing them together again and we are responding to these trends,” CEO Mark Penn told investors on the earnings call.

The Stagwell Media Network, which launched one year ago and includes agencies Assembly and ForwardPMX, grew 28% in Q2 to $36 million, thanks in part to a few $10 million-plus contract wins.

Performance media and data, which makes up 19% of Stagwell’s business, grew 17% organically year over year. Digital services grew 37% organically year over year and contributed to 57% of net revenues in the quarter.

Strong performance in the media business is driving growth in pure creative services, which are growing inline with GDP at 3% to 5% annually. Integrated assignments, on the other hand, are growing 10% to 15% year over year, Penn said.

“That is a way to spearhead the growth of creative: integrate it more closely with [media] and consumer online experiences,” he added.

Overall Stagwell grew 16% organically in Q2, bringing in $556 million in net revenue. That’s on top of 29% growth in Q2 2021, bringing its “two-year growth stack” to 45%, Penn said.

As Stagwell leans into integration, its average client size grew 30% year over year, from $4.5 million to $6 million, the result of a “land and expand” strategy that is helping extend its services with existing clients. Johnson & Johnson, for instance, grew its remit with Stagwell from four to 12 brands over the past year. Stagwell’s top 25 clients work on average with five agencies across the network.

“We’re seeing a spillover effect,” Penn said. “People are also pitching more jointly across services, which, two or three years ago, they didn’t do at all.”

Unlike its legacy peers in the category which increased their projections, Stagwell reaffirmed its outlook for the quarter, projecting 18% to 22% organic growth for the year.

No recession here

Amid concerns about inflation and an impending recession, and a slowdown in the ad businesses of the largest tech platforms, Penn said Stagwell is seeing strong appetite from clients and “a flood of new business pitches.”

The holding company is also benefiting from the travel industry rebound this summer.  Business with travel brands nearly doubled in Q2, contributing to growth in the media network.

“We’re seeing a very strong travel and entertainment summer rebound and what looks like it’s going to be a market competitive holiday season,” Penn said. “If and when I see something different, I’ll report it. It’s just not what we’re seeing in terms of how clients are acting.”

Penn pointed to more competition in the media space, from players such as TikTok and Netflix, as a contributor to Big Tech’s slowing ad businesses.

“People have more than two choices now in their placements,” he said. “The market will be increasingly spread out and harder to read.”

But if the economy does take a turn for the worse, Penn said Stagwell’s focus on digital and performance media will insulate it from client cutbacks.

“It’s less likely that companies are going to cut revenue producing media,” he said.

By Alison Weissbrot. Published August 04,2022

By

Brian Bonilla
Reporter, Ad Age
This piece originally appeared in Ad Age

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Plus, Crispin Porter Bogusky, Forsman Bodenfors, Observatory, and Vitro will Join Stagwell’s media network