By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking (fielded May 19-21):

WORRIES ABOUT ECONOMY MIXED

Today, 87% of Americans are concerned about the economy and inflation – up 2 points from last week and higher than December’s 82% rate.

  • 83% about a potential U.S. recession (up 3 points)
  • 70% about affording my living expenses (down 2 points)
  • 75% about political divisiveness (no change)
  • 80% worry about U.S. crime rates (no change from last week)
  • 63% about the War on Ukraine (down 7 points)
  • 48% about a new COVID-19 variant (down 2 points)
  • 48% about losing their jobs (down 3 points)
MOOD OF THE COUNTRY REMAINS NEGATIVE

Today, less than a third of Americans say the country is on the “right track,” and two thirds believe the economy is headed in the wrong direction. These are among the insights in our latest poll with the Center for American Political Studies at Harvard University.

  • Americans want debt ceiling negotiations – with 70%, up 6 points from last month, saying a default would be a huge issue.
  • Stricter immigration policies also are favored by a majority on both sides of the political aisle: 54%– including 67% of Democrats and 46% of Republicans – support the repeal of Title 42.
BEST COMPANY REPUTATIONS

The Harris Poll’s annual Reputation Quotient (RQ) study of corporate reputation is out. The study of 16,310 Americans ranks companies with the best and worst reputations on vision, growth, products and services, trust, culture, ethics and citizenship.

  • TOP 10: Patagonia (83.5 RQ score/excellent), Costco (82.1/excellent), John Deere (82.0/excellent), Trader Joe’s (81.7/excellent), Chick-Fil-A (81.4/excellent), Toyota (81.0/excellent), Samsung (81.0/excellent), Amazon (80.7/excellent), USAA (80.6/excellent) and Apple (80.6/excellent).
  • BOTTON 10: Trump Organization (52.9 RQ score/very poor), FTX (58.6/poor), Fox (59.3/poor), Twitter (59.3/poor), Facebook (59.7/poor), Spirit Airlines (60.1/poor), TikTok (61.1/poor), Bitcoin (61.1/poor), BP (63.5/poor) and Balenciaga (65.5/fair).
  • BIGGEST GAINERS: Uber (+6.3%), Nike (+5.2%), Costco (+5.0%), American Express (+4.3%), Chick-fil-A (+4.3%), Volkswagen (+3.8%), McDonald’s (+3.7%), Chipotle (+3.5%), Kohl’s (+3.4%) and JC Penney (+2.9%).
  • BIGGER DECLINERS: BP (-6.6%), Tesla (-6.4%), Spirit Airlines (-5.0%), Dollar Tree (-5.0%), Taco Bell (-4.8%), Fox (-4.7%), TikTok (-4.1%), PayPal (-3.9%), Stellantis (-3.9%) and Disney (-3.5%).
  • POLITICAL DAMAGE: One of the most significant lessons in this year’s study is that, when you divide, you subtract – meaning customers. Disney continued to decline (now at 77 of 100, from 65 last year) amid partisan politics. Disney also was ranked the fifth most divisive company in the study.
  • FALLEN STARS: A pivot against renegade solo leaders is clear this year: FTX and Sam Bankman Fried made the list for the first time this year – ranking 99th of 100 for reputation. Tesla also saw one of the most significant reputation drops of the past year, from 12th place in 2022 to 62nd this year, as Twitter (ranked near last at 97) created business and reputational issues for Elon Musk.
  • INTERACTIVE RANKINGS: See this link for an interactive ranking of all companies on the list this year.
SCHOOL’S OUT, YET PARENTS ARE STRESSED

Parents of school-age children are stressed trying to lock in a safe, smart summer option for their kids, according to our Harris Poll survey with KinderCare.

  • 46% of parents report being stressed about finding child care this summer.
  • 78% of parents say they are very or somewhat confident on parenting on a typical day – down 4 points from a year ago.
  • When it comes to choosing child care, parents look for: safety (49% today versus 31% a year ago), reliability (48% today versus 52% a year ago), health protocols (39% today versus 31% a year ago), emotional curriculum (36% today versus 32% a year ago), functional curriculum (34% today versus 38% a year ago) and inclusion (30% today versus 31% a year ago).
ICYMI

In case you missed it, check out some of the thought-leadership and happenings around Stagwell making news:

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Mark Penn, Chairman and CEO, Stagwell

CONTACT

hello@stagwellglobal.com

SIGN UP FOR OUR INSIGHTS BLASTS

Marketing is undergoing a fundamental technology-based transformation, as I discussed with FINTECH.TV recently, and the organizations that build fast across new frontiers will be best positioned for growth in the new digital economy.

At Stagwell, we believe Augmented Reality (AR) and Artificial Intelligence (AI) will be the most impactful technologies for modern marketers over the next decade, and we’re working fast to scale our digital and technology offerings to unlock their power. Over the past quarter, we’ve expanded our shared AR product ARound into three professional sports leagues and led the conversation on generative AI with our new tool “Taylor” in the Stagwell Marketing Cloud. We have also set a goal for all agencies within our network to become AI leaders. Already, we’re seeing some of our digital product shops attract premier partners to aid in developing those solutions for clients.

I’m proud to share an update on digital innovation at Stagwell. If you have questions about any of the below, please reach out to me to discuss.

ARound Brings Shared Augmented Reality to Teams in Three Professional Sports Leagues

ARound is partnering with its first NBA team, the Cleveland Cavaliers, on a shared AR experience called “Cavs ARcade,” which kicked off during the 2023 playoffs in the Rocket Mortgage FieldHouse. ARound’s customized shared AR experiences for each team allow fans to digitally interact with the court or field, witness real-time effects, and take their fan experience to the next level. This partnership officially brings ARound to three American professional sports leagues: the MLB (via partnerships with Kansas City Royals and the Minnesota Twins), the NFL (via partnership with the Los Angeles Rams), and the NBA. 

The media is taking notice. Read Fast Company’s new profile of ARound, which dives into how the world’s first stadium-scale shared AR platform promises to change how fans engage with sports events and, eventually, all live events.  

Unlocking the Power of AI with Oracle Cloud Infrastructure and LexisNexis

 

Stagwell companies announced several exciting technology partnerships across AI this quarter.

As brands look to embed artificial intelligence across their entire business over the next five years, Code and Theory announced it is building new AI capabilities with Oracle Cloud Infrastructure. This collaboration combines OCI’s computing power and secure infrastructure with Code and Theory’s award winning digital-first creative thinking to unlock AI-powered innovation at scale. Ultimately, this will enable Code and Theory to implement custom AI interfaces in four areas – engineering, business intelligence, generative, and cloud services – to help fuel growth and transformation across automotive, hospitality, retail, and financial services. 

And Stagwell Marketing Cloud’s PRophet announced an alliance with LexisNexis to power PRophet’s industry leading AI platform, which collectively boasts access to over 200,000 global news sources from high authority outlets and journalists, including hyperlocal media, newsletters, trade publications, and blogs. The partnership is another step in helping PR pros become more performative, predictive, and productive Communications Engineers and follows the launch of “Taylor”, our generative AI tool. You can access a freemium trial of Taylor by visiting www.prprophet.ai. 

Stagwell’s “Shark Tank” Innovation Challenge Awards $1M in Funding to AI Platform to Optimize Media Execution

ARound, discussed above, began as a pitch in 2020 during Stagwell Marketing Cloud’s yearly internal “Shark Tank” Innovation Competition. Just over two years later, SMC’s “Shark Tank” continues to generate product innovation from within the network. This quarter, we publicly unveiled the 2022 winner: SmartAssets, an AI-powered SaaS ad platform focused on AI-powered asset management, performance analytics, and instant creative adjustments. The team behind Smart Assets from Locaria will receive up to $1 million in funding to bring the product to market. Read the Digiday story for more details and check out this Q+A with the team behind the pitch.  

Dispatch from Web Summit Rio: Marketers Need to Have Their Heads in the Cloud in 2023

 

We don’t have to look to immersive worlds for marketing’s next big evolution. The next big evolution in the way our organizations work with clients will come further upstream – as far up as the troposphere. In 2023, the creative marketing cloud will be the unsung story of marketing transformation.  

Watch my keynote presentation at the inaugural Web Summit Rio for more on why marketers need to have their heads in the Cloud in 2023. 

FINTECH.TV: The Transformation of the Marketing Sector 

 

What does Stagwell look like today and where is it headed? I joined FINTECH.TV on the floor of the New York Stock Exchange after our quarterly earnings report last week to talk about the ways our organization is leading the transformation of the marketing sector. Please view the clip here. 

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New Commentators Include Sports Vets Matt Leinart, Jay Williams and Channing Frye; Host Selema Masekela of E! and X Games Fame, Indiana Fever President & COO Allison Barber and Sportscaster Taylor Rooks

New York Post to Host ‘Page Six Hour’ in the Sport Beach Content Studio, THINK450 to Host Courtside Conversation and Athlete “AMA” on the Main Stage

NEW YORK and CANNES, France, May 23, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today unveiled its third round of confirmed renowned athletes, personalities and brand partners participating at Sport Beach. The network’s flagship venue at the Cannes Lions International Festival of Creativity 2023 (Cannes Lions), Sport Beach is built for brands, platforms and athletes to tap into the cultural zeitgeist of sport and explore the power of fandom.



Talent

  • Conrad Anker (rock climbing) – An American rock climber, mountaineer, and author. He was the team leader of The North Face climbing team for 26 years until 2018. In 1999, he located George Mallory’s body on Everest as a member of a search team looking for the remains of the British climber.
  • Paolo Banchero (basketball) – The no. 1 pick in the 2022 NBA Draft, Paolo is a forward for the Orlando Magic and was named Rookie of the Year in 2023. He played college basketball for the Duke Blue Devils.
  • Saquon Barkley (football) – Top NFL running back currently playing for the New York Giants. AP offensive rookie of the year after his first season in the NFL. Barkley played college football at Penn State, where he set several all-time school records for his offensive production over three seasons before forgoing his senior year to enter the NFL.
  • Scout Bassett (track & field) – An American Paralympic Track & Field athlete, Scout is a 7-time National Champion in the 100m, 2016 Paralympian, and a WSF board member. Her book, LUCKY GIRL, will be released in September alongside her fund to financially support young athletes with disabilities compete at the elite level.
  • Kelvin Beachum (football) – Currently an NFL offensive tackle for the Arizona Cardinals, Kelvin is a 12-year veteran and has played for the Pittsburgh Steelers, Jacksonville Jaguars and New York Jets. He is also a two-time Walter Payton Man of the Year nominee… 
  • Sue Bird (basketball) – A WNBA legend and decorated athlete, Sue has captured five Olympic Gold Medals, four World Championship Gold Medals, two NCAA Championships, four WNBA Championships, and is a 13x WNBA All-Star. Bird stepped into her entrepreneurial spirit and has co-founded two companies – Togethxr and A Touch More, both in line with her passion to uplift underrepresented voices and stories through allyship and advocacy. 
  • Ashlyn Harris (soccer) – Former United States Women’s National Team & Gotham FC goalkeeper and current Global Creative advisor for Gotham FC, Ashlyn made her debut in 2013 with the National Team. She was a member of the 2015 and 2019 World Cup Champion team, is a two-time CONCACAF Champion, three-time SheBelieves Cup Champion, three-time College National Champion, and Olympian.
  • Nastia Liukin (gymnastics) – A 5-Time Olympic medalist at the 2008 Olympic Games, and a member of the International Gymnastics Hall of Fame, USA Gymnastics Hall of Fame, and the United States Olympic Hall of Fame. Since her retirement from the sport in 2012, Nastia has gone on to commentate gymnastics for NBC, founded multiple successful businesses, and serves as an angel investor for early-stage companies.
  • CJ McCollum (basketball) – CJ McCollum is President of the National Basketball Players Association (NBPA), the union for current professional basketball players in the National Basketball Association. A 10-year veteran of the NBA, McCollum currently plays for the New Orleans Pelicans and was originally drafted by the Portland Trail Blazers with the tenth overall pick in the 2013 NBA draft.
  • Alan Shearer (soccer) – A former professional football player and England captain. Widely regarded as one of the best strikers of his generation, and one of the greatest players in Premier League history, he is the Premier League’s record goal-scorer with 260 goals. Since his retirement in 2006, Shearer has worked as a TV pundit for the BBC, Premier League Productions and Amazon Prime. 
  • Faze Swagg (esports) – A popular streamer, YouTuber, and content creator for Faze clan as well as a part of Nuke Squad, Swagg is a dedicated Call of Duty streamer. Before moving to YouTube, he became one of the top Warzone creators on Twitch.
  • Sheryl Swoopes (basketball) – An American former professional basketball player, she was the first player to be signed in the WNBA and is a WNBA Hall of Famer. Sheryl is a three-time WNBA MVP, was named one of the league’s Top 15 Players of All Time at the 2011 WNBA All-Star Game. She is considered to be one of the greatest players in WNBA history.

Journalists and Commentators

  • Allison Barber – Barber, Ph.D., is the President and COO of the Indiana Fever, Indiana’s WNBA franchise. From grade school teacher to communications strategist in the White House and United States Department of Defense; and as the first chancellor and chief fundraiser for Western Governor’s University (WGU) Indiana, Allison has dedicated herself to creating pathways to help individuals reach their potential. Allison is a lifelong volunteer with the American Red Cross.
  • Channing Frye (basketball) – World Champion and NBA draft lottery pick, Channing Frye, had an illustrious 14-year career in the National Basketball Association. Currently, Channing is an analyst for Turner Sports, where he hosts a multitude of shows including Handles and Emmy-nominated NBATwitterLive. He is also a co-host of the wildly popular podcast, Road Trippin’, and started his own wine label, Chosen Family Wines.
  • Matt Leinart (football) – An analyst on FOX Sports’ BIG NOON KICKOFF college football pregame show, Matt is one of the most decorated college football players in the sport’s history. A College Football Hall of Fame inductee, Leinart won the Heisman Trophy, a BCS National Championship and two Associated Press National Championships as a quarterback at USC. He went on to play in the NFL for the Houston Texans, Las Vegas Raiders and Arizona Cardinals.
  • Selema Masekela – Commentator, journalist, host, and Emmy nominated host/producer and co-creator of AFROSURF.   Best known for his work across X-Games & ESPN/ABC, NBC Olympics, E!, Nat Geo, Red Bull Media House. He is the co-founder of Stoked, a non-profit organization dedicated to mentoring at risk youth through action sports.
  • Taylor Rooks – An Emmy nominated broadcaster, journalist, and cultural icon known most prominently for her work with Turner Sports/Bleacher Report and Amazon’s Thursday Night Football. For the success of her work, Taylor has been featured in Sports Illustrated: “100 Influential Black Women in Sports” and is considered one of the most influential figures in sports media today.
  • Jay Williams (basketball) – ESPN Host, Entrepreneur, and co-Founder of Improbable Media alongside Giannis Antetokounmpo, he was the 2nd overall pick for the NBA’s Chicago Bulls and 2X National Player of the Year in college for the Duke Blue Devils men’s basketball team.

Brand and Media Partners

  • Bala – A fashion-forward fitness company, Bala was founded in 2018 by husband-and-wife team Natalie Holloway and Maximilian Kislevitz. They shipped the first 75,000 units of their now infamous Bala Bangles from their garage before appearing on Shark Tank, where they secured an investment from Mark Cuban and Maria Sharapova.
  • Enthusiast Gaming – An independent gaming media and entertainment company, building the largest platform for video game enthusiasts and esports fans to connect and compete worldwide. Combining the elements of its five core pillars: creators, content, communities, games, and experiences, Enthusiast Gaming provides a unique opportunity for marketers to create integrated brand solutions to engage with the coveted Gen Z and Millennial audiences.
  • Getty Images – A preeminent global visual content creator and marketplace. Through its Getty Images, iStock and Unsplash brands, websites and APIs, Getty Images serves customers in almost every country in the world and is the first-place people turn to discover, purchase and share powerful visual content from the world’s best photographers and videographers.
  • New York Post’s Page Six – Page Six, the New York Post’s renowned gossip column, is a world leader in celebrity and entertainment news. As a daily must-read for those who want to stay in the know, Page Six features breaking news and the inside scoop on the latest top stories. Page Six has evolved into its own iconic and powerful brand reaching audiences across all platforms including print, digital, podcasting, TV, video, and social.
  • ReachTV – ReachTV will be producing the “Business of Sports” series from Cannes talking to athletes, executives, and creators to get their take on the business of sports. Hosted by MLB anchor AJ Andrews, the series will look at merchandising, stadium deals, athlete and coach contracts advertising social media, digital marketing, network agreements and more.
  • THINK450 – The innovation and partnership engine of the NBPA, the union for current professional basketball players in the National Basketball Association, dedicated to uncovering shared interests between the 450 players and leading brands to build more engaging partnerships.

About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Media Contact
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pr@stagwellglobal.com

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HALF OF VOTERS HAVE HEARD OF DURHAM REPORT ON FBI’S TRUMP INVESTIGATION BUT SEEM CONFUSED ABOUT ITS CONTENTS

54% OF VOTERS SUPPORT REPEAL OF COVID-ERA IMMIGRATION REGULATION TITLE 42

NEW YORK and CAMBRIDGE, Mass., May 19, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW) today released the results of the May Harvard CAPS / Harris Poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX. 

President Joe Biden’s approval rating remains at 43% after he announced his reelection campaign in late April. With default possibly just weeks away, 57% of voters, up 2 points from last month, want Democrats to give in on their debt ceiling position. The poll also covers public opinion on crime and China. Download key results here.

“Stability continues to be the theme of public opinion this month,” said Mark Penn, Co-Director of the Harvard-CAPS Harris Poll and Stagwell Chairman and CEO. “Even the comprehensive Durham report could not break through the partisanship. Although we seem to be getting ever closer to a Biden-Trump rematch, there is more than enough time for major contenders to affect the race by officially jumping in.”

TRUMP CONTINUES TO STRENGTHEN AFTER CNN TOWN HALL

  • Trump now beats Biden in a 2024 general election by 7 points, 47-40.
  • Trump stretched his lead in a GOP primary to 58% and Biden stretched his lead in a Democratic primary to 41%.

VOTERS SEEM CONFUSED BY DURHAM REPORT ON FBI’S TRUMP INVESTIGATION

  • Half of voters, evenly split across parties, have heard of the Durham report on the FBI’s Trump-Russia probe.
  • But Americans are confused about the Durham report’s conclusion: half of voters, including 72% of Democrats, believed the report said the FBI’s Trump investigation was well-founded, even though it said the opposite.
  • 52% of voters believe the Durham report was a fair examination, although 57% of Democrats said it was fair and 54% of Republicans said it was biased.
  • 70% of Democrats still believe Trump worked in concert with Russia to win the presidency and 71% believe the Steele dossier was a true story.

MAJORITY OF VOTERS ACROSS ALL PARTIES WANT STRICTER IMMIGRATION POLICIES

  • 71% of voters, split evenly across the parties, have heard of the repeal of Title 42, a COVID-era immigration regulation that allowed the U.S. government to send those who attempted to cross the southern border illegally to Mexico to wait for a court date.
  • 54% of voters – including 67% of Democrats and 46% of Republicans – support the repeal of Title 42.
  • 53% of voters now think the Biden administration is just trying to enforce immigration laws more humanely, rather than creating an open border (which a majority of voters thought in December).
  • But only 38% of voters approve of Biden’s handling of immigration, down 2 points from last month.

VOTERS CONTINUE TO WANT DEBT CEILING NEGOTIATIONS

  • 35% of voters, up 6 points from last month, now think Biden has signaled willingness to curb spending in the next year.
  • Voters continue to want Democrats to cave and negotiate on the debt ceiling to prevent a default: 57% say so, up 2 points from last month.
  • As default looms, 70% of voters, up 6 points from last month, now think default would be a huge issue.

The May Harvard CAPS / Harris Poll survey was conducted online within the United States from May 17-18, 2023, among 2,004 registered voters by The Harris Poll and HarrisX. Follow the Harvard CAPS Harris Poll podcast at https://www.markpennpolls.com/ or on iHeart Radio, Apple Podcasts, Spotify, and other podcast platforms. 

About The Harris Poll & HarrisX

The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations, and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.

HarrisX is a technology-driven market research and data analytics company that conducts multi-method research in the U.S. and over 40 countries around the world on behalf of Fortune 100 companies, public policy institutions, global leaders, NGOs and philanthropic organizations. HarrisX was the most accurate pollster of the 2020 U.S. presidential election.

About the Harvard Center for American Political Studies
The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of U.S. politics. Governed by a group of political scientists, sociologists, historians, and economists within the Faculty of Arts and Sciences at Harvard University, CAPS drives discussion, research, public outreach, and pedagogy about all aspects of U.S. politics. CAPS encourages cutting-edge research using a variety of methodologies, including historical analysis, social surveys, and formal mathematical modeling, and it often cooperates with other Harvard centers to support research training and encourage cross-national research about the United States in comparative and global contexts. More information at https://caps.gov.harvard.edu/.

CONTACT: 
Sarah Arvizo
pr@stagwellglobal.com

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By: Ray Day

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Ray Day
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We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking (fielded May 12-14):

WORRIES ABOUT ECONOMY MODERATE; JOB CONCERNS RISE

Today, 85% of Americans are concerned about the economy and inflation – down 1 point from last week and higher than December’s 82% rate.

  • 80% worry about U.S. crime rates (down 2 points from last week)
  • 80% about a potential U.S. recession (down 1 point)
  • 75% about political divisiveness (down 2 points)
  • 72% about affording my living expenses (up 5 points)
  • 70% about the War on Ukraine (up 1 point)
  • 50% about a new COVID-19 variant (down 4 points)
  • 51% about losing their jobs (up 5 points)
PARENTS SEE DRAWBACKS OF WORK-FROM-HOME

Many parents are rebelling against remote work, finding serious drawbacks, according to our survey with Bright Horizons.

  • 41% of parents say that, when they work from home, they often go days without leaving their house.
  • 33% “feel very isolated” when working remotely.
  • 8 in 10 parents who work at least part-time remotely juggle jobs with their family responsibilities during the workday – 47% running kids to activities and 44% helping with homework.
  • 35% of work-from-home parents also believe their hybrid schedule negatively affects their careers.
  • 40% would like their managers to advise them on how much time they should be in the office.
SCHEDULING APPOINTMENTS AND HIGH COSTS WEIGH DOWN HEALTHCARE REPORT CARD

Most Americans only give the U.S. healthcare system a C grade, and many do not believe the system is meeting their needs, according to our study with the American Academy of Physician Associates.

  • A quarter of adults feel that, at a high level, the system is “broken” – with 26% giving the U.S. healthcare system a D (18%) or an F (8%) grade, and only 10% giving it an A grade.
  • Those who are on Medicare (17%) or Medicaid (12%) are most likely to give an A grade versus those with private insurance (7%).
  • Reasons for the dissatisfaction include: takes too long to schedule an appointment (31%); high costs (26%); insurance does not fully cover costs (23%); lack of focus on preventative care (19%); and not enough local providers (13%).
  • 56% say they wait more than a week for an appointment.
  • All of this has resulted in 44% skipping or delaying healthcare services in the past two years – most problematic among adults 35-49 (54%), adults 18-34 (53%) and Latino Americans (53%).
  • The top reasons for delaying or skipping visits include: costs (40%); lack of time (30%); not feeling the health issue is severe enough (27%); and too long to book an appointment (25%).
SOCIAL MEDIA IMPORTANCE EXPECTED TO GROW

Four in 10 business leaders expect their social media budget to increase at least 50% in the next three years – particularly for reputation building, connecting better with customers and predicting future trends. Key insights from our study with Sprout Social of marketing, customer care and communications professionals in the U.S. and UK include:

  • The highest impact of social media on business priorities include building reputation (55%), connecting with customers (51%), competitive positioning (46%), predicting future trends (45%) and moving the business forward with reduced budgets (34%).
  • 30% expect a significant increase in social media use in their business during the next three years, and 58% expect a moderate increase. Fewer than 2% expect a decline.
  • 69% say social media data and insights currently are underutilized at their company.
  • Challenges preventing companies from more effectively using social media data and insights to inform business decision-making include: limited access to social data tools (42%), lack of integration with other technology solutions (42%) and lack of qualified team members who know how to use the tools (39%).
  • Business leaders overwhelmingly agree that AI will enable companies to better analyze social media data and insights. Greatest benefits of AI and social media together are expected to be behavioral segmentation (49%), predictive analytics (45%) and dynamic pricing (45%).
  • The top three departments with the greatest influence on a company’s social media strategy are marketing (79%), customer care (57%) and communications (51%).
ICYMI

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By: Ray Day

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Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking (fielded May 5-7):

WORRIES ABOUT ECONOMY MODERATE

Today, 86% of Americans are concerned about the economy and inflation – down 2 points from last week and higher than December’s 82% rate.

  • 82% worry about U.S. crime rates (down 1 point from last week)
  • 81% about a potential U.S. recession (down 1 point)
  • 77% about political divisiveness (up 1 point)
  • 67% about affording my living expenses (down 8 points)
  • 69% about the War on Ukraine (down 1 point)
  • 54% about a new COVID-19 variant (down 4 points)
  • 46% about losing their jobs (down 7 points)
GROCERIES, GAS REMAIN TOP INFLATION CONCERNS

When it comes to inflation, gas and groceries continue to be the biggest concerns among Americans.

  • 74% say groceries represent the biggest inflation impact today (consistent with 73% a year ago), followed by gas (65% today, 75% a year ago), utilities (43% today, 36% a year ago), eating out (41% today, 38% a year ago) and healthcare (30% today, 20% a year ago).
  • Americans are split on whether inflation will improve this year – with 51% saying it’s unlikely, which is 6 points higher than December.
  • Women (55%) are the most skeptical about inflation remaining a problem at least through year-end, along with Gen X (59%), Gen Z (55%) and Boomers (53%). Millennials are the most optimistic, with only 40% saying inflation will remain an issue through year-end.
WILL AI PLAN YOUR NEXT VACATION?

AI-powered travel tools could take the hassle out of vacation planning – with advice previously available only to those who could afford a personal travel planner. Yet are travelers ready? Stagwell’s National Research Group’s “Will conversational AI revolutionize the travel experience?” survey finds out.

  • 61% of consumers say that they’d be willing to use conversational AI to help plan a future trip.
  • 46% expect AI to have a positive impact on the travel experience.
  • Among consumers who already have used AI to help plan a trip, 49% found it to be a “very effective” tool.
  • At the same time, 51% of travelers are worried AI-powered travel tools will fail to protect personal data.
  • 81% say that, if using AI to help plan a trip, they would double check the accuracy of the information before making any decisions.
MOST AMERICANS HAVE NOT SAVED FOR A CRISIS

Only 45% of Americans would be able to cover a $1,000 emergency expense without turning to a credit card or loan, according to our survey with NerdWallet.

  • 89% of Americans save on a regular basis, yet 60% don’t have a retirement-specific account.
  • 53% regularly save for emergencies, 43% for retirement and 42% for vacations.
  • 25% have used money from savings or a retirement account to pay their bills within the last 12 months.
  • Americans who regularly save typically set aside $985 every month. Gen Z ($1,164 a month) and Millennials ($1,205) save the most – compared with Gen X ($891) and Boomers ($781).
AGEING REFRAMED

Outdated narratives surrounding ageing are changing – with older people becoming more vocal about who they are and how they should be represented in culture. A new report, “Reframing Ageing,” from Stagwell’s 72andSunny and Crowd DNA identifies three developing themes:

  • Rejecting Ageing: Ageing traditionally has been associated with diminishing qualities and attractiveness. Instead, rejecting ageing is about maintaining youthful traits, qualities and abilities.
  • Reclaiming Ageing: Ageing narratives are evolving into a space where people are tired of trying to fit into ‘ageing ideals’. Instead, people are embracing who they are as they age, choosing how they want to look and behave, without the need for validation.
  • Reassessing Ageing: Ageing is seen as an outlet for continual growth and self-fulfillment. Older people are positively reflecting on life in a way that can only occur by embracing the ageing process and redefining what it means to grow older.
ICYMI

In case you missed it, check out some of the thought-leadership and happenings around Stagwell making news:

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PR Newswire

CONTACT:

Sarah Arvizo

pr@stagwellglobal.com 


NEW YORK, May 10, 2023 /PRNewswire/ — ARound, a next-generation fan engagement platform designed to enhance gameday fun with live, real-world augmented reality (AR) experiences, has hired Dana Ware as its first chief creative officer, overseeing creative strategy and interactive storytelling for ARound’s stadium-level shared AR experiences as it expands to new venues and partners. ARound – part of the Stagwell (NASDAQ: STGW) Marketing Cloud – also tapped Lauren Fisher as an advisor on creative direction and live-action content.



“ARound is getting a powerhouse creative duo in Dana and Lauren, and I’m excited to welcome them to the team as we continue to drive this emerging technology forward with pioneering experiences and immersive storytelling,” said ARound Founder and CEO Josh Beatty. “Combining their extensive backgrounds, wealth of knowledge and unique perspectives, they’ll create captivating and transformative location-based entertainment and fan engagement experiences that seamlessly merge the virtual and physical worlds for fans looking to what’s next.”

Ware will develop new, innovative AR experiences and stories that blend virtual and physical realities in novel ways. She joins from The VOID, where she served as creative director for projects in the rapidly expanding field of location-based virtual reality (VR). An internationally acclaimed Chicana director, she is also passionate about advancing the AR/VR industry through the inclusion of underrepresented voices, serving as co-chair for the Women in Games special interest group of the IGDA, and as a Future Realities Summit Advisor for the Game Developers Conference.

“ARound has been blazing trails in AR and I’m excited to embark on this new adventure with the team to unlock the full potential of what this technology can do,” said Ware. “As a leading Chicana in the games industry, I’m also eager to intertwine my creative expertise and dedication to diversity to create more equitable, more connected experiences that explore groundbreaking creative horizons for fans.”

Fisher, a designer, animator and director with over 15 years of experience in the entertainment and sports industries, will advise on creative direction and storytelling, and collaborate and support the development of new mixed-reality techniques and other engaging fan experiences. She currently serves as VP, ECD at ROS Labs, a department within Religion Of Sports specializing in design and innovation, and was previously chief creative officer at The Famous Group, known for its mixed-reality Carolina Panther and other virtual experiences.

To date, ARound has launched AR experiences with sports teams across the MLB, NFL and NBA, including the Cleveland Cavaliers (Cavs ARcade), the Kansas City Royals (Crown Vision AR), the Los Angeles Rams (Rams House AR), and the Minnesota Twins (Twiniverse).

About ARound
ARound is a first-of-its-kind stadium-level shared augmented reality platform and is part of the Stagwell Marketing Cloud, a proprietary suite of SaaS solutions built for the modern marketer. ARound keeps audiences engaged by capturing their attention through immersive, interactive and shared experiences with fellow fans across the venue. Where other AR products offer isolating, singular experiences, ARound’s massive multi-user AR – which uses 3D spatial computing to localize content – redefines what it means to be part of a connected fan experience. It was the winner of Stagwell’s annual innovation competition which invests in new product ideas proposed by the network’s 13,000+ employees. ARound and the Stagwell Marketing Cloud are a part of Stagwell (NASDAQ: STGW), the challenger network build to transform marketing.

Media Contact
Sarah Arvizo
pr@stagwellglobal.com

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Revenue of $622 Million

Adjusted EBITDA of $72 million

First Quarter Results in line with Management Expectations

Reaffirms 2023 Full Year Guidance

Announces Share Repurchase Agreement for over 23.3 million Class A Shares in Stagwell Inc.

Aggregate Class A and Class C Shares reduced 8% to 267 million

New York, NY, May 9, 2023 (NASDAQ: STGW) – Stagwell Inc. (“Stagwell”) today announced financial results in line with internal expectations for the three months ended March 31, 2023.

FIRST QUARTER RESULTS:

  • Revenue and EBITDA in line with management expectations
  • Revenue of $622 million, a decrease of 3% versus the prior year period.
  • First quarter net revenue of $522 million, a decrease of 1% versus the prior period.
  • Organic net revenue decline of 3%, and excluding advocacy of 1%, versus the prior year period.
  • On a two-year growth stack basis, organic net revenue growth of 21%
  • First quarter net income attributable to Stagwell Inc. Common Shareholders of $0.4 million versus $13 million in the prior year period.
  • First quarter Adjusted EBITDA of $72 million, a decrease of 29% versus the prior year period.
  • First quarter Adjusted Earnings Per Share for Stagwell Inc. Common Shareholders of $0.13 versus $0.22 in the prior year period.
  • Net new business wins of $53 million in the quarter and $212 million for the trailing twelve months. 

“Stagwell is stronger than ever today with the removal of an overhang on the stock and Q1 results in line with management’s expectations, allowing us to reaffirm guidance for another year of significant growth,” said Mark Penn, Chairman and CEO of Stagwell Inc. “This quarter is compared to Q1 2022 which had 24% of organic growth compared to 14% for the year. We expect to return to double-digit growth in the later quarters, especially given strong new business wins within the quarter and after the close. We are moving forward with the Stagwell Marketing Cloud and all investors are invited to try our generative A.I. product at www.PRProphet.ai.”

“We have additionally announced entry into a definitive agreement, approved unanimously by Stagwell’s independent and disinterested directors who were advised by outside counsel and advisers, to repurchase approximately 23.3 million shares of Stagwell Inc. Class A Stock from AlpInvest,” Penn added. “I believe this purchase will help create value for shareholders in the marketplace given our undervalued stock.”

Frank Lanuto, Chief Financial Officer, commented: “Coming off a record Q1 performance in 2022, the Company posted first quarter results in a challenging environment that were in line with management expectations. We are beginning to see positive signs, including strong new business wins, and improving client conditions, which give us confidence about the outlook for the remainder of the year.”

Financial Outlook

2023 financial guidance is as follows:

  • Organic Net Revenue growth of 7.5% – 10%
  • Organic Net Revenue growth ex-Advocacy of 10% – 14%
  • Adjusted EBITDA of $450 million – $490 million
  • Free Cash Flow Conversion of 50% – 60%
  • Adjusted EPS of $0.90 – $1.05
  • Guidance assumes no impact from foreign exchange, acquisitions or dispositions.

* The Company has excluded a quantitative reconciliation with respect to the Company’s 2023 guidance under the “unreasonable efforts” exception in Item 10(e)(1)(i)(B) of Regulation S-K. See “Non-GAAP Financial Measures” below for additional information.

 

Stock Repurchase Program

In the first quarter, the Company repurchased approximately 2.6 million shares of Class A Common Stock at an average price of $6.91 per share for an aggregate value of approximately $18 million. The remaining value of shares permitted to be repurchased was approximately $180 million as of March 31, 2023.

Stock Repurchase Transaction

On May 9, 2023, Stagwell Inc. agreed to repurchase approximately 23.3 million shares from AlpInvest Partners at a share price of $6.43 which is a total value of approximately $150 million. As announced separately, Stagwell Media LP, a shareholder in Stagwell Inc., and AlpInvest are engaged in advanced negotiations to redeem AlpInvest’s remaining interests in Stagwell Media LP., subject to final documentation. Upon completion of these transactions, AlpInvest Partners will no longer be an investor in Stagwell Inc.

Conference Call

Management will host a video webcast and conference call on Tuesday, May 9, 2023, at 8:30 a.m. (ET) to discuss results for Stagwell Inc. for the three months ended March 31, 2023. The video webcast will be accessible at https://stgw.io/Q12023Earnings. An investor presentation has been posted on our website at www.stagwellglobal.com and may be referred to during the conference call.

A recording of the conference call will be accessible one hour after the call and available for ninety days at www.stagwellglobal.com.

Stagwell Inc.

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Contacts

For Investors:

Ben Allanson

Ir@stagwellglobal.com

 

For Press:

Beth Sidhu

Pr@stagwellglobal.com

Non-GAAP Financial Measures

In addition to its reported results, Stagwell Inc. has included in this earnings release certain financial results that the Securities and Exchange Commission (SEC) defines as “non-GAAP Financial Measures.” Management believes that such non-GAAP financial measures, when read in conjunction with the Company’s reported results, can provide useful supplemental information for investors analyzing period to period comparisons of the Company’s results. Such non-GAAP financial measures include the following:

(1) Organic Revenue: “Organic revenue growth” and “organic revenue decline” refer to the positive or negative results, respectively, of subtracting both the foreign exchange and acquisition (disposition) components from total revenue growth. The acquisition (disposition) component is calculated by aggregating prior period revenue for any acquired businesses, less the prior period revenue of any businesses that were disposed of during the current period. The organic revenue growth (decline) component reflects the constant currency impact of (a) the change in revenue of the partner firms that the Company has held throughout each of the comparable periods presented, and (b) “non-GAAP acquisitions (dispositions), net”. Non-GAAP acquisitions (dispositions), net consists of (i) for acquisitions during the current year, the revenue effect from such acquisition as if the acquisition had been owned during the equivalent period in the prior year and (ii) for acquisitions during the previous year, the revenue effect from such acquisitions as if they had been owned during that entire year (or same period as the current reportable period), taking into account their respective pre-acquisition revenues for the applicable periods, and (iii) for dispositions, the revenue effect from such disposition as if they had been disposed of during the equivalent period in the prior year.

(2) Net New Business: Estimate of annualized revenue for new wins less annualized revenue for losses incurred in the period.

(3) Adjusted EBITDA: defined as Net income excluding non-operating income or expense to achieve operating income, plus depreciation and amortization, stock-based compensation, deferred acquisition consideration adjustments, and other items. Other items include restructuring costs, acquisition-related expenses, and non-recurring items.

(4) Adjusted Diluted EPS is defined as (i) Net income (loss) attributable to Stagwell Inc. common shareholders, plus net income attributable to Class C shareholders, excluding amortization expense, impairment and other losses, stock-based compensation, deferred acquisition consideration adjustments, discrete tax items, and other items, divided by (ii) (a) the per weighted average number of common shares outstanding plus (b) the weighted average number of Class C shares outstanding, (if dilutive). Other items includes restructuring costs, acquisition-related expenses, and non-recurring items, and subject to the anti-dilution rules.

(5) Free Cash Flow: defined as Adjusted EBITDA less capital expenditures, change in net working capital, cash taxes, interest, and distributions to minority interests, but excludes contingent M&A payments.

(6) Financial Guidance: The Company provides guidance on a non-GAAP basis as it cannot predict certain elements which are included in reported GAAP results.

Included in this earnings release are tables reconciling reported Stagwell Inc. results to arrive at certain of these non-GAAP financial measures.

This document contains forward-looking statements. within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). The Company’s representatives may also make forward-looking statements orally or in writing from time to time. Statements in this document that are not historical facts, including, statements about the Company’s beliefs and expectations, future financial performance and future prospects, business and economic trends, potential acquisitions, and estimates of amounts for redeemable noncontrolling interests and deferred acquisition consideration, constitute forward-looking statements. Forward-looking statements, which are generally denoted by words such as “anticipate,” “assume,” “believe,” “continue,” “could,” “create,” “estimate,” “expect,” “focus,” “forecast,” “foresee,” “future,” “guidance,” “intend,” “look,” “may,” “opportunity,” “outlook,” “plan,” “possible,” “potential,” “predict,” “project,” “should,” “target,” “will,” “would” or the negative of such terms or other variations thereof and terms of similar substance used in connection with any discussion of current plans, estimates and projections are subject to change based on a number of factors, including those outlined in this section.

Forward-looking statements in this document are based on certain key expectations and assumptions made by the Company. Although the management of the Company believes that the expectations and assumptions on which such forward-looking statements are based are reasonable, undue reliance should not be placed on the forward-looking statements because the Company can give no assurance that they will prove to be correct. The material assumptions upon which such forward-looking statements are based include, among others, assumptions with respect to general business, economic and market conditions, the competitive environment, anticipated and unanticipated tax consequences and anticipated and unanticipated costs. These forward-looking statements are based on current plans, estimates and projections, and are subject to change based on a number of factors, including those outlined in this section. These forward-looking statements are subject to various risks and uncertainties, many of which are outside the Company’s control. Therefore, you should not place undue reliance on such statements. Forward-looking statements speak only as of the date they are made, and the Company undertakes no obligation to update publicly any of them in light of new information or future events, if any.

 

Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statements. Such risk factors include, but are not limited to, the following:

  • risks associated with international, national and regional unfavorable economic conditions that could affect the Company or its clients;
  • the continued impact of the coronavirus pandemic (“COVID-19”), and evolving strains of COVID-19 on the economy and demand for the Company’s services, which may precipitate or exacerbate other risks and uncertainties;
  • inflation and actions taken by central banks to counter inflation;
  • the Company’s ability to attract new clients and retain existing clients;
  • the impact of a reduction in client spending and changes in client advertising, marketing and corporate communications requirements;
  • financial failure of the Company’s clients;
  • the Company’s ability to retain and attract key employees;
  • the Company’s ability to compete in the markets in which it operates;
  • the Company’s ability to achieve its cost saving initiatives;
  • the Company’s implementation of strategic initiatives;
  • the Company’s ability to remain in compliance with its debt agreements and the Company’s ability to finance its contingent payment obligations when due and payable, including but not limited to those relating to redeemable noncontrolling interests and deferred acquisition consideration;
  • the Company’s ability to manage its growth effectively, including the successful completion and integration of acquisitions that complement and expand the Company’s business capabilities;
  • the Company’s ability to develop products incorporating new technologies, including augmented reality, artificial intelligence, and virtual reality, and realize benefits from such products;
  • an inability to realize expected benefits of the combination of the Company’s business with the business of MDC;
  • adverse tax consequences in connection with the Transactions for the Company, its operations and its shareholders, that may differ from the expectations of the Company, including that future changes in tax law, potential increases to corporate tax rates in the United States and disagreements with the tax authorities on the Company’s determination of value and computations of its attributes may result in increased tax costs;
  • the occurrence of material Canadian federal income tax (including material “emigration tax”) as a result of the Transactions;
  • the Company’s unremediated material weaknesses in internal control over financial reporting and its ability to establish and maintain an effective system of internal control over financial reporting;
  • the Company’s ability to protect client data from security incidents or cyberattacks;
  • economic disruptions resulting from war and other geopolitical tensions (such as the ongoing military conflict between Russia and Ukraine), terrorist activities and natural disasters;
  • stock price volatility; and
  • foreign currency fluctuations.

Investors should carefully consider these risk factors, other risk factors described herein, and the additional risk factors outlined in more detail in our 2022 Form 10-K, filed with the Securities and Exchange Commission (the “SEC”) on March 6, 2023, and accessible on the SEC’s website at www.sec.gov, under the caption “Risk Factors,” and in the Company’s other SEC filings.

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Originally Released On

PR Newswire

CONTACT:

Sarah Arvizo

pr@stagwellglobal.com 


Transforming business outcomes at enterprise-grade capacity across engineering, business intelligence, cloud services, and generative AI

NEW YORK and AUSTIN, Texas, May 4, 2023 /PRNewswire/ — Code and Theory, a digital transformation and engineering network that is part of Stagwell (NASDAQ: STGW), today announced an artificial intelligence collaboration with Oracle Cloud Infrastructure (OCI). The partners will combine OCI’s AI infrastructure capabilities with Code and Theory’s award-winning digital-first creative thinking to unlock AI-powered innovation at scale for the agency’s diverse client base, initially targeting financial, automotive, hospitality, and retail industries. With this collaboration, Code and Theory clients will now be able to leverage AI as an enabler to revolutionize existing business infrastructures, define use cases, and implement custom interfaces in four areas:



  • AI Engineering: Utilizing machine learning to intake designs and craft prototypes for testing, author code to expedite time-to-market, create real-time features to meet customer needs, and more.
  • AI Business Intelligence: Delivering real-time insights and trends for business efficiencies and in context solutions.
  • Generative AI: Enabling employees with the ability to complete tasks and creative services in a more streamlined manner. This includes concept renderings, copywriting, image library generation, and more.
  • Cloud Services Built for AI: Accessing OCI’s AI infrastructure built for Artificial Intelligence and Machine Learning workloads, giving clients on-prem-type performance with the flexibility of the cloud.

“Right now, companies are grasping to understand and embed artificial intelligence technology. As touchpoints become increasingly interconnected, businesses that are looking to succeed must understand the need to embed AI across the entire ecosystem as opposed to purely generative and one-off use cases,” said Code and Theory Executive Chairman and Co-Founder Dan Gardner.

This preferred collaboration is the latest in continued investments by Code and Theory network to unleash the growth potential of creative technology across the entire business offering. Most recently, the network expanded its digital transformation and engineering globally with the addition of YML, creating a truly integrated network with a breakdown of 50% engineers and 50% creative talent to deliver end-to-end client solutions.

“To drive long-term success in today’s business environment, our customers need answers and insight faster than ever,” said Jay Jackson, vice president, AI and ML, Oracle. “Our collaboration with Code and Theory will deliver the best of both companies’ expertise to help customers across all industries bring their AI services to market and overcome the multitude of challenges they face.”

OCI provides customers with the most advanced GPU cluster architecture and proven capabilities for AI infrastructure, including remote direct memory access (RDMA) cluster networking for high-throughput and latency-sensitive workloads. The combination of bare metal compute, cluster networks, and HPC storage form OCI Superclusters, which can scale to tens of thousands of GPUs. Customers can use OCI for generative AI training, natural language processing, recommendation systems, analytics and HPC, and more.

In addition, OCI’s distributed cloud offers public cloud to customers across over 41 cloud regions around the world, plus multicloud, hybrid cloud, and dedicated cloud options with cloud services deployable on-premises. As a result, running AI and ML workloads on OCI provides organizations with the scalability, security, and reliability they need to help accelerate innovation and drive growth, and gives them the flexibility to access and deploy cloud services everywhere they need them.

About Code and Theory Network

The Code and Theory Network is the digital-first creative and technology group within Stagwell, built to partner with businesses to navigate the complexity of changing consumer behaviors and emerging technologies. With a global footprint and the capabilities to work cross the entire consumer journey, we crave the hardest problems to solve. The network includes the flagship agency Code and Theory as well as Kettle, MediaCurrent, Rhythm, TrueLogic, and YML.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

About Oracle
Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at oracle.com.

Trademarks
Oracle, Java, MySQL and NetSuite are registered trademarks of Oracle Corporation. NetSuite was the first cloud company – ushering in the new era of cloud computing.

Media Contact
Sarah Arvizo
pr@stagwellglobal.com

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Originally Released On

PR Newswire

CONTACT:

Sarah Arvizo

pr@stagwellglobal.com 



NEW YORK, May 2, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, released its 2022 Annual Report, highlighting six consecutive quarters of double-digit growth powered by digital acceleration across core segments of Stagwell’s business, and a record year of net new business and account expansions with blue-chip global clients in every sector. Download the report here.

“Our growth is a reflection of our guiding thesis that every company needs to be a digital marketing company, or risk getting left behind, and nearly two years after our inception, we’re leading the world’s most notable brands through the global transition into the digital economy,” said Stagwell Chairman and CEO Mark Penn. “This forward-looking approach has allowed us to innovate for the future with game-changing augmented reality (AR) and artificial intelligence (AI) products. We continue to grow and transform our business and the industry; looking ahead, we expect more growth, innovation, and an expanded market share.” 

Drivers of Growth in 2022

Penn’s annual CEO letter discusses Stagwell’s 2022 financial performance driven by:

  • Digital acceleration: Stagwell is the only global marketing network with a majority-digital revenue services mix, with 57% of FY22 revenue hailing from “high-growth digital services” including digital transformation (up 33% in 2022), performance media and data (up 18% in 2022), and consumer insights and strategy (up 32%).
  • Maturing into a truly global network: With expansion through strategic acquisitions, the opening of regional hubs and offices in Asia-Pacific and Latin America, and partnerships with affiliates to fill regional gaps, Stagwell’s scaled operations resulted in FY22 international revenue that grew twice as fast as domestic revenue. 
  • Full-network integrated services: Further alignment of Stagwell’s core integrated services networks – the Anomaly Alliance, Brand Performance Network, Constellation, Code and Theory Network, and the Doner Partners Network – enabled collaboration between agencies, each leveraging complementary capabilities to win larger pieces of business and service more complex accounts.
  • Prudent financial management: Controlled labor costs, the benefits of the even-year advocacy cycle, and a reduced comp-to-net revenue ratio resulted in $270M of free cash flow, driving Stagwell’s debt ratio down significantly below the previous target of 2.5x to 2.17x Adjusted EBITDA.  

Looking Ahead

Penn also discusses advancements in the Stagwell Marketing Cloud (SMC), the company’s proprietary suite of SaaS solutions powering research, communications, and media activation for in-house marketers. With investments in the frontiers of marketing technology, including the development of original products fueling augmented reality and artificial intelligence, Stagwell sees SMC as a key part of the company’s future strategy.

To read the full report, please visit Stagwell’s website. Viewers can use QR codes throughout the document to explore referenced case studies.

About Stagwell

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Contact:
Sarah Arvizo
pr@stagwellglobal.com

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