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How Spike Lee Helped Make Air Jordan One of the Coolest Sneaker Brands on Earth

The one and only Spike Lee talked about his relationship with Nike and Michael Jordan, what Denzel Washington taught him about creativity, and his biggest regret as an investor. (Hint: It involves Crocs.) Watch the clip.

Maria Sharapova on Her ‘Crazy Journey’ to Tennis and Business Success

Tennis legend Maria Sharapova spoke about what she’s learned from investing in Moncler, her relationship with fans, and her advice to athletes: “equity is ownership.” Watch the clip. 

Carmelo Anthony Will Never Play Pickleball (But He Would Invest)

Future Hall of Famer Carmelo Anthony broke down how he chooses business opportunities, the importance of travel, and how went from a wine novice to launching his own wine brand. Watch the clip. 

Alan Shearer on How Lionel Messi Could Transform Major League Soccer

Soccer star Alan Shearer talked about how money has changed the Premier League, his experience at the World Cup in Qatar, and how social media has changed being an athlete. Watch the clip. 

Originally Released On

PR Newswire

CONTACT:

Sarah Arvizo
pr@stagwellglobal.com 

ARound App Adds New Features Including Immersive, Real-Time Player and Team Data Visualizations to Enhance the Twins’ In-Ballpark Experience

NEW YORK and MINNEAPOLIS, July 6, 2023 /PRNewswire/ — Continuing to deliver groundbreaking fan experiences, the Minnesota Twins today announced a continued partnership with ARound, the cutting-edge, smartphone-based shared augmented reality (AR) platform that is part of the Stagwell Marketing Cloud. Building on the success of the initial August 2022 in-ballpark pilot, the second iteration of the ARound app adds new features including immersive, real-time player and team data visualizations, along with in-ballpark AR games. This pilot app expands and enhances the Twins fan experience at Target Field.

Originally Released On

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Powell Communications for Doner

doner@powellny.com

For Stagwell

Sarah Arvizo

pr@stagwellglobal.com 

By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking (fielded June 23-25):

WEEKLY WORRIES ABOUT ECONOMY EDGE UP

Today, 87% of Americans are concerned about the economy and inflation – up 1 point from last week and higher than December’s 82% rate.

• 80% worry about a potential U.S. recession (up 1 point)
• 74% about affording living expenses (up 3 points)
• 76% about political divisiveness (up 3 points)
• 82% about U.S. crime rates (no change)
• 67% about the War on Ukraine (up 2 points)
• 52% about a new COVID-19 variant (no change)
• 50% about losing their jobs (up 3 points)

SCOTUS COLLEGE RULING MATCHES MOST AMERICANS’ VIEWS

This week’s Supreme Court decision to strike down race-based college admissions programs matches the majority of Americans’ opinions on the issue, according to our most recent poll with the Center for American Political Studies at Harvard University.

• 74% of voters say that college admissions should be determined only on qualifications and that race should not be a factor – 66% among Democrats, 74% among Independents and 82% among Republicans.
• A majority of every age group, racial group and gender also agree – including 56% of Black voters and 54% of 18-to-34-year-old voters.
• Voters are similarly opposed to racial preferences in other selection processes, such as medical school admissions (76% opposed) and corporate hiring (84% opposed).

BUSINESSES MOST EXCITED ABOUT AI FOR EMPLOYEE PRODUCTIVITY AND CUSTOMER SERVICE

U.S. business leaders are eager to adopt generative AI at their companies to improve operations, but concerns around quality and security are real, according to our Harris Poll survey with Insight Enterprises.

• In the next 12 months, increasing revenue and driving innovation are business leaders’ top two priorities.
• Yet 49% also say keeping pace with competitors on technological innovation is a top challenge.
• Leaders say they are turning to generative AI technologies within the next three years to: improve employee productivity (72%); customer service (66%); assist with research and development (53%); and automate software development (50%).
• 81% of companies today have generative AI policies and/or strategies established or in the works.
• AI excitement is not without concerns: Half of the respondents expressed concerns about the implementation of generative AI technologies at their organization, with quality and control (51%) and safety and security risks (49%) topping the list.

YOUNG PEOPLE PLAN TO RETIRE EARLIER BUT SAVE LESS

A striking discrepancy exists between Gen Z’s expectations versus the reality of their retirement, our Harris Poll study with Northwestern Mutual found.

• Gen Z expects to retire more than a decade earlier (at age 60) than Boomers’ expectation (age 71). That compares with Millennials’ (age 63) and Gen X’s (age 65) expectations.
• 28% of Americans think they likely will live to 100. Expectations are greater among younger adults, with 40% of Gen Z and Millennials expecting to hit triple digits.
• Yet Gen Z also is underestimating their retirement nest egg. Gen Z members expect to need $1.2 million to fund that 40-year retirement – compared with $1.27 million for all Americans.
• Just 52% of all Americans say they expect to be financially prepared for retirement. Comfort is lowest for Gen X (45%) and highest for Gen Z (65%).

AMERICANS PREPARED TO SPEND ON WEIGHT LOSS DRUGS

Half of Americans would be willing to spend up to $100 a month for weight loss medicines like Wegovy, and one-third would pay whatever they can afford, according to our Harris Poll survey with STAT.

• 56% of Americans today are concerned with their weight, and 39% say their doctors are concerned.
• Half (46%) of Americans are familiar with new weight-loss medications – highest among parents with kids (63%) and Millennials (61%).
• 44% of Americans would spend up to $100 a month for the drugs, 23% $100 to $249 a month, 17% $250 to $499 a month and 11% $500 to $1,000 a month.

ICYMI

In case you missed it, check out some of the thought-leadership and happenings around Stagwell making news:

• How media and pop culture are shaping the sustainability agenda
• Brands, you’re doing Pride allyship wrong
• Organized Labor Is Having a Moment. Americans’ Views Are Complicated.

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1. WAIT, THE DISHWASHING LIQUID COMPANY? At SPORT BEACH, NRG’s Fotoulla Damaskos revealed a major surprise. In a survey of 12,500 people about 250 brands, Dawn had the 5th highest brand fandom score, topping major entertainment, tech, and sports brands. What’s going on? People say Dawn connects with their values. (think of clean baby ducks); innovates by releasing products they use and love; and creates community. Seriously, spend a few minutes on #CleanTok. THE LESSON: Yes, Nike, Marvel, and other buzzy brands made NRG’s Fandom 50. But any type of brand can attract fans with the right strategy. 
2. IT TAKES TWO Delta’s Tim Mapes put it nicely at the Palais: “Are we loyal to you when you need us?” Translation: When loyalty program members are stuck overnight at O’Hare, they expect Delta to show loyalty to them – through the empathy and actions of its employees. That’s how you build a sense of community. WHY IT MATTERS: Building a community is a huge part of attracting fans, who are 3x more likely to stick with a brand during a crisis.
3. ALWAYS LEAVE THEM WANTING MORE A boring website isn’t enough. Expedia’s Jon Gieselman, speaking at the Palais, talked about attracting fans by creating a “subscription-like business.” Expedia isn’t literally selling subscriptions. The idea is to use technology (like Expedia’s ChatGPT tool) in inventive products and features that will keep customers coming back — “managing the business for lifetime value rather than a one-time transaction.”
   INNOVATE OR ELSE: The key to building fandom is to keep innovating and evolving in ways that surprise and delight consumers.

Beyond the Stage

Stagwell talked to C-suite marketers, sports luminaries, and other innovators at SPORT BEACH and the Palais. You’ll find fresh, insightful videos on our YouTube page from every day of Cannes LIONS. 

JPMorgan Chase’s Leanne Fremar talked with Code and Theory’s Brent Buntin about everything from purpose to Chase Sapphire’s new airport lounges.

Originally Released On

PR Newswire

CONTACT:

Sarah Arvizo

pr@stagwellglobal.com 

Originally Released On

PR Newswire

CONTACT:

Sarah Arvizo

pr@stagwellglobal.com 

By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking (fielded June 16-18):

WEEKLY WORRIES ABOUT ECONOMY IMPROVE

Today, 86% of Americans are concerned about the economy and inflation – down 1 point from last week but higher than December’s 82% rate.

• 79% worry about a potential U.S. recession (down 4 points)
• 71% about affording living expenses (down 2 points)
• 73% about political divisiveness (down 4 points)
• 82% about U.S. crime rates (down 2 points)
• 65% about the War on Ukraine (down 3 points)
• 52% about a new COVID-19 variant (down 4 points)
• 47% about losing their jobs (down 1 point)

MOOD OF THE COUNTRY REMAINS NEGATIVE

Today, less than a third of Americans say the country is on the “right track,” and two thirds believe the economy is headed in the wrong direction. These are among the insights in our latest poll with the Center for American Political Studies at Harvard University.

• The U.S. military (79% favorable/12% unfavorable for 68% net favorable) and police (66% favorable/23% unfavorable for 44% net favorable) are the most highly viewed institutions today. MAGA Republicans (34% favorable/45% unfavorable for 11% net unfavorable) and CNN (42% favorable/42% unfavorable for divided favorability) are viewed more unfavorably.
• American have mixed views on electric vehicles – with 59% opposing government regulations that would require at least half of all cars sold in the U.S. by 2030 to be electric and half of Americans believing EVs produce just as much pollution through the car battery mining and production process.
• School satisfaction remains high, but parents want to protect their rights. Today, 74% of parents with school-aged children – including majorities of all parties – think schools are respecting their rights as parents. Yet 77% oppose a law in their state that would allow minors to have gender-changing surgery and puberty blockers without parental permission.

BUDGET CUTS HELP AMERICANS AFFORD A SPLURGE

Persistently high prices are forcing many Americans to be creative with their budgets. Yet cutting back on everyday purchases also allows consumers to afford the occasional splurge, according to our latest Harris Poll survey.

• 81% of Americans have implemented cost-saving measures this year, such as trading down, shopping at less expensive retailers or substituting cheaper alternatives for name-brand products.
• 58% or all Americans and 67% of Millennials would rather cut back on everyday basics to afford the occasional splurge.
• 54% have splurged already on something in 2023, such as high-quality home items and accessories, a luxury fashion item and luxury beauty/skincare products.
• More younger Americans having splurged, including 75% of Gen Z and 68% of Millennials.
• 30% of Americans say they have splurged on premium experiences or luxury items they couldn’t afford, especially younger consumers (50% of Millennials and 40% of Gen Z).

TEACHERS SOUND OFF

Two out of five public school teachers have either seriously considered leaving the profession in the past or are planning to do so by the end of the year, according to our Harris Poll survey with the National Alliance for Public Charter Schools.

• 97% of teachers say they wish people understood how demanding it is to be a teacher.
• Being a teacher during the past few years has made them feel overwhelmed (72%), burned out (67%) and worried/anxious (58%).
• Public school teachers cite student behavior and discipline issues (74%) as the top challenges, followed by pay (65%).
• 94% of teachers say they just want to teach, and 91% report feeling like they are becoming caught in the crossfire of a culture war.
• Only 7% of respondents say they are motivated to teach because it pays well.
• 84% of public school teachers believe higher pay and better benefits would help teachers feel more motivated to stay in the profession.
• Charter schools boast higher satisfaction among teachers: 97% of charter school teachers say they are satisfied in their job versus 83% for district teachers.

ICYMI

In case you missed it, check out some of the thought-leadership and happenings around Stagwell making news:

• Potential Homebuyers Would Welcome A Recession: Survey
• Americans Say They Want Eco-Friendly Vacations. But Few Make It a Priority
• No Brand Is Safe from Political Crosshairs as “Political Brain” Takes Over American Consumers
• Separating brand from reputation

CONTACT

hello@stagwellglobal.com

SIGN UP FOR OUR INSIGHTS BLASTS

Beyond the Stage

Stagwell talked to C-suite marketers, sports luminaries, and other innovators at SPORT BEACH and the Palais. You’ll find fresh, insightful videos on our YouTube page from every day of Cannes LIONS. 

On the sand at SPORT BEACH, Anton Vincent, President, Mars Wrigley, North America, talked to the NFL’s Mack Hollins and Damaune Journey, Global Chief Growth Officer, 72andSunny, about treating business like sports, sustainable growth, and the importance of the Black Executive CMO Alliance (BECA).

CONTACT

hello@stagwellglobal.com

SIGN UP FOR OUR INSIGHTS BLASTS

1. THE AI REVOLUTION IS REAL OpenAI COO Brad Lightcap said AI tools like ChatGPT and DALL·E would lead to an “explosion of creativity” in the marketing industry. His key points: Creatives will use it to generate and enhance ideas more quickly, e.g. easy-to-create storyboards that let agencies explore lots of possibilities. Meanwhile, on the rooftop of the Carlton, Code and Theory’s co-founder and executive chairman Dan Gardner stressed that companies need to embed AI across their entire ecosystems – not just in one-off use cases. DIVE DEEPER: Mark Penn sees AR and AI as the industry’s biggest disruptors
2. YOU HAVE THE POW(AR) What’s holding back brands on AR? The perception that it’s difficult to create and activate at meaningful scale, said CPB president, North America, Maggie Malek at Hôtel Martinez. But Snap’s AR tools and companies like Stagwell’s ARound are making it easier to target passionate new customers in unique ways.
   Speaking of Snap, it teamed up with Disney to build an immersive AR exhibit at Cannes LIONS. And AR developer Niantic announced Rewarded AR, an ad platform that will allow for branded content in mixed-reality games like Pokémon GO. THE APPLE EFFECT: What Apple’s new $3,499 Vision Pro headset means for brands
3. DON’T SLEEP ON THE METAVERSE With all the attention on AI, brands may have neglected opportunities in the metaverse. At the Palais, Roblox’s Christina Wootton said that’s a huge mistake: brands (especially fashion labels) have a great opportunity to connect with Gen Z in the metaverse. Plus, she doesn’t see AI and the metaverse as in conflict, noting that brands could use generative AI to populate the metaverse with a ton of enticing content. NEW RESEARCH: NRG’s Fandex says innovation creates fans, and fans are 3.5x more likely to advocate for brands.

Beyond the Stage

Stagwell talked to C-suite marketers, sports luminaries, and other innovators at SPORT BEACH and the Palais. You’ll find fresh, insightful videos on our YouTube page from every day of Cannes LIONS. 

At SPORT BEACH, Olympian Allyson Felix talked to Evin Shutt, Global Chief Executive Officer and Partner, 72andSunny, about founding her footwear company Saysh and women’s sports.