Contact:
hello@stagwellglobal.com
Yesterday, August 23, marked the first major national moment of the 2024 U.S. presidential election. Looking ahead, Stagwell’s Risk and Reputation Unit expects the next 18 months are going to be politically anti-business – compounded by a fraught calendar filled with potential flashpoints for brands. Ongoing reputational crises make it clear: you need to have your house in order, as your brand could be next on the attack list amongst a wide audience of engaged Americans.
THE MAJOR WEDGE ISSUES GOING INTO 2024
Americans Don’t Believe Economic Reporting
- 59% say current economic conditions are being misrepresented due to the upcoming election cycle
- 53% say the media and news sources discuss the economy inaccurately
- 60% say the economy isn’t as good as the new sources make it to be
(The Harris Poll, America This Week Wave 179)
Past Election Cycle Suggests Future Risk Ahead
- Disney’s trended average political split between Republicans and Democrats went from a nominal 2.6 points in 2019 to highly polarized 19.3 points in 2023 during its legal battle with Florida and Governor Ron DeSantis
- Nike’s political split went from 4.3 in 2019 to 16.3 in 2022 – the most divisive company that year – after the “Satan Shoes” controversy with their Lil Nas X partnership
- Twitter’s political split went from 13 points Democrat favor in 2022 to 11 points Republican favor in response to Musk’s takeover
(2023 Axios Harris Poll 100)
Politics Create Brand Dissonance
- 82% of all Americans say companies are becoming more political than ever
- 71% aren’t interested in supporting companies that have become too political, regardless if they agree with their stances
- 78% wish their preferred brands would stay out of politics
(The Harris Poll, July 2023)
HOW STAGWELL IS HELPING BUSINESS LEADERS SEE AROUND CORNERS
As featured this week in PRovoke, Stagwell’s Risk and Reputation Unit’s bipartisan team of political, financial, and public opinion specialists will prepare brands for the grueling ongoing political cycle and polarized society.
The Unit brings together experts from left-of-center strategic advisory SKDK, right-of-center digital-first agency Targeted Victory, financial communications firm Sloane & Company, insights and research firm The Harris Poll, and Stagwell’s corporate leadership.
This fall, we will host three in-person luncheon briefings for business leaders aimed at unpacking what the next 18 months hold and how brands should prepare themselves. Dates are as follows:
- NEW YORK: September 13, 2023
- WASHINGTON, D.C.: September 20, 2023
- CHICAGO: September 27, 2023
To request a seat at our events, receive a consultation about the risks your brand faces, or join the mailing list for future updates, please reach out to hello@stagwellglobal.com.
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The Stagwell (STGW) agency accelerates omnichannel media innovation in region with new leadership
LONDON, Aug. 24, 2023 /PRNewswire/ — Global media agency Assembly has appointed Greg Shickle as the agency’s first Chief Activation Officer in Europe. Shickle will report to Assembly Europe Chief Executive Officer Matt Adams and will be responsible for advancing the agency’s omnichannel media solutions with an emphasis on brand + performance.
Shickle brings over two decades of industry experience in delivering digital acceleration and transformation for clients across a range of sectors, including finance, technology, fashion and beauty, entertainment, and retail. He joins Assembly from a variety of roles at GroupM, where he oversaw the search, programmatic, paid social, affiliates, e-commerce, managed service display, and data development teams during his 13-year tenure. Shickle also launched a visionary digital transformation initiative that enhanced his team’s expertise, fostered stronger relationships with clients and media partners, and established flexible operating models – ultimately facilitating an extensive talent development program that nurtured the next generation of industry leaders.
“We are delighted to welcome Greg Shickle to our team,” said Matt Adams, Assembly Europe CEO. “His proven track record in digital marketing and expertise in driving successful digital transformation aligns perfectly with our company’s mission to find the change that fuels growth for our agency and our clients. We are confident that his leadership will play a pivotal role in ushering in the next era of Assembly.”
Shickle adds, “I’m incredibly excited to be joining Assembly. We’re in the most significant moment in advertising, where clients will gain a huge competitive advantage by working with agencies like Assembly. It’s an agency that has the talent, technology, and culture to quickly understand the implications of AI and turn these into effective, sustainable, and meaningful digital experiences.”
Shickle’s appointment is effective September 2023.
ABOUT ASSEMBLY
Assembly is the modern global omnichannel media agency, bringing data, talent, and technology together to find the change that fuels growth for the best brands on the planet. Our approach connects big, bold brand stories with integrated, global media capabilities that deliver performance and drive large-scale business growth. Our work is powered by our proprietary, in-house technology solution, STAGE, and led by our global talent base of over 1,600 people around the world. We’re purpose-driven at our core and pioneers in social and environmental impact in the agency world. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. For more information, visit assemblyglobal.com.
PRESS CONTACT:
Jess Santini
jess.santini@assemblyglobal.com
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New partnership with Stagwell’s (STGW) PRophet leverages AI-powered ‘Taylor’ to help association professionals create compelling content more quickly and efficiently
IRVING, Texas and NEW YORK, Aug. 23, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW) Marketing Cloud’s PRophet, the first and only generative and predictive AI SaaS platform built by and for PR professionals, and Multiview, a leader in B2B digital marketing and publishing solutions, today announced a new partnership to revolutionize PR for trade and professional associations. As associations face an increasingly crowded media environment, PRophet’s generative AI-powered feature ‘Taylor,’ provides them with advanced, data-driven technology that will make their communications more resonant, engaging, and effective.
Built by the pioneer of AI-based technology for the PR industry, ‘Taylor’ is the first AI writing tool designed to help modern communications professionals create and test the mediability of content. The platform has the richest feature set in the market, enabling associations to anticipate press sentiment, measure campaign impact and enhance PR strategies intended to reach members, prospective members, and other critical stakeholders.
“We’re excited to partner with Multiview to bring PRophet and ‘Taylor’ to the association community,” says PRophet founder and CEO, Aaron Kwittken. “Our collaboration represents our shared vision of empowering associations with the cutting-edge AI tools they need to succeed. ‘Taylor’ creates content that leads to media placements, allowing associations to navigate the highly competitive and complex media landscape with more confidence and precision.”
Multiview’s CEO, Andy Keith, expressed equal enthusiasm about the partnership. “This joint venture is a testament to Multiview’s commitment to innovation. PRophet and ‘Taylor’ in particular is a game changer that will not only reshape the way associations interact with their audiences but transform their communication strategies.”
Together, PRophet and Multiview are ushering in a new era of AI-powered PR solutions, where associations can leverage emerging technology to streamline their operations, make informed decisions, and deliver compelling narratives that resonate with their key audiences. With “Taylor,” the future of PR for associations looks brighter than ever.
For more information about creating ‘Taylor’-made PR content, please visit https://www.prprophet.ai/platform.
About PRophet
PRophet is the first-ever generative and predictive AI SaaS platform designed by and for the PR community. The platform uses AI to help modern PR professionals become more performative, productive and predictive by generating, analyzing and testing content that predicts earned media interest and sentiment. PRophet was founded in 2020 by PR and marketing industry thought leader and entrepreneur Aaron Kwittken and is part of the Stagwell Marketing Cloud, a suite of SaaS solutions that powers research, communications, and media activation for in-house marketers. To learn more, visit prprophet.ai.
About Multiview
Motivated by our partners’ success, Multiview has dedicated 20 years to providing high-quality digital media solutions to the B2B industry. As a leading digital publisher and marketing company, we unite buyers and sellers to accelerate their growth through the B2B Marketplace. By leveraging our vast network and first-party data on over 10 million B2B professionals across 30 industries, we deliver highly targeted advertisements to unique market segments, resulting in millions of additional revenue for our partners. We’re proud to work alongside 1,200 associations and 12,000 clients to help them turn their goals into reality, because at Multiview: Your Aspiration Is Our Inspiration. Explore partnership opportunities at https://www.multiview.com/association.
About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a suite of data-driven SaaS solutions built for the modern in-house marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic customer research, communications, and media activation for brands worldwide by leveraging technology such as generative artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.
Media Contacts:
Maria Brockman
marketing@multiview.com
KWT Global for PRophet
prophet@kwtglobal.com
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NEW YORK, Aug. 18, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced it will attend two upcoming investor conferences in September:
- Benchmark’s TMT Consumer 1×1 Conference on Wednesday, Sept. 13, 2023 – Management will host 1×1 investor meetings.
- B. Riley Securities’ 2023 Consumer Conference on Thursday, Sept. 14, 2023 – Management will participate in a fireside chat and be available for 1×1 investor meetings.
Visit this page to view upcoming investor events and programming from Stagwell. Reach out to ir@stagwellglobal.com with questions.
About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Contact
Ben Allanson
ir@stagwellglobal.com
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The event coincides with National Black Business Month in the United States
NEW YORK, Aug. 18, 2023 /PRNewswire/ — Stagwell, the challenger network built to transform marketing, in collaboration with Allison+Partners today announced it will host a panel and networking event to discuss driving collaboration with and renewed investments in Black-owned and operated media outlets and platforms on August 24, 2023. The panel will stream on LinkedIn.
“Black-Owned Media in America: Recognizing Value, Contributions and the Need for Partnership” will convene top executives from media platforms Ebony Magazine, Pod Digital Media, ReachTV and The Africa Channel for an in-person panel and networking event to share upcoming media and partnership opportunities within their respective organizations. The in-person event will take place at Stagwell’s global headquarters at One World Trade Center in New York City on Thursday, August 24 from 2:00 – 4:30 PM ET. The panel will be followed by an in-person networking hour. Interested attendees can request an invite by emailing hello@stagwellglobal.com.
Panelists include:
- Ashlee Glenn, EVP, Brand & Marketing for EBONY Media, which has served as the leading voice of the Black American experience for more than 75 years, and under new ownership, has recently grown into a multi-media entity, covering cultural news, entertainment, and lifestyle with a commitment to Move Black Forward across Ebony.com, EBONY Studios, EBONY Publishing, and JET.
- Gary Coichy, Founder and CEO of POD Digital Media (PDM), the first Multicultural Podcast Network focused primarily on African American & Hispanic audience segments, with over 400 owned and operated podcasters.
- Lynnwood Bibbens, CEO & Founder of ReachTV, the largest airport television network with 2,500+ screens in 90 commercial airports and streaming into over 500,000 hotel rooms across North America.
- Narendra Reddy, Chief Operating Officer at The Africa Channel, a cable and streaming channel focusing on travel, lifestyle, and culture documentaries with a mission to educate and entertain global audiences about contemporary Africa and the diaspora, while building bridges between cultures and black communities worldwide.
“Black-owned media is an intrinsic and key part of the media landscape in America with a long history of celebrating, advocating and showcasing the full spectrum of the Black American experience and culture in a balanced and empowering way,” said Claudine Moore, Managing Director, Allison+Partners and moderator for the event. “Too often Black-owned media is overlooked in terms of partnerships, investment, media buys and more by agencies and brands. This leads to inequalities that impact the growth of this critical sector and the industry needs to continue to work to correct this.”
“This event is one way that we’re collaborating with other Stagwell agencies to find long-term solutions that improve investment in multicultural media, ultimately helping brands engage more meaningfully with diverse consumers,” added Moore.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
About Allison+Partners
Allison+Partners is a global marketing and communications agency driven by a collaborative approach to innovation and creativity. The agency was named by PRovoke Media as one of its Global Agencies of the Decade, as well as 2023 Midsize and North American Agency of the Year. The agency was also named by PRWeek as a Best Places to Work for four consecutive years, recognized as one of UK’s Fastest Growing Agencies and Top 150 Consultancies, certified as a Great Place to Work in Germany and in APAC, named one of PRovoke’s Consumer PR Consultancies of the Year. Allison+Partners operates in more than 50 markets around the world and is organized around five practices: Consumer Brands, Corporate, Reputation Risk + Public Affairs, Health and Technology. The agency’s Marketing Innovation Team, which combines brand strategy, integrated marketing, creative, research and measurement expertise into one offering, works across these practices to deliver integrated storytelling for clients. For more information, visit www.allisonpr.com.
CONTACT:
Sarah Arvizo
pr@stagwellglobal.com
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By: Ray Day
CONTACT:
We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking (fielded Aug. 11-13):
WEEKLY WORRIES ABOUT ECONOMY MIXED
Today, 87% of Americans are concerned about the economy and inflation – up 4 points from last week and higher than December’s 82% rate.
- 80% worry about a potential U.S. recession (up 3 points)
- 70% about affording living expenses (down 3 points)
- 74% about political divisiveness (down 3 points)
- 83% about U.S. crime rates (no change)
- 70% about the War on Ukraine (up 2 points)
- 52% about a new COVID-19 variant (down 5 points)
- 48% about losing their jobs (down 8 points)
80 IS TODAY’S DEFINITION OF “OLD”
A new era of aging is upon us, and what’s old is new again, according to The Harris Poll’s “New Age of Aging” report.
- While age 60 was considered “old” in many peoples’ grandparents’ time, 80 is the median age considered “old” today.
- 79% of adults 50+ think today’s older adults are more active, and 58% say they are more open-minded and curious compared with the previous generation.
- Vocabulary also is starting to reflect this shift: 69% of U.S. adults 50+ find the term “longevity” more appealing than “aging.”
- 83% of U.S. adults 65+ say it’s more important for them to feel useful than youthful in their retirement years.
- 71% say the best time of their lives is right now or in front of them.
- 66% of Americans age 50+ see retirement as a new chapter in life, while only 16% say it’s principally a time for rest and relaxation.
- 59% of pre-retirees and retirees say they want to work in some form in retirement.
62% OF HIRING MANAGERS PLAN TO HIRE BY YEAR END
Despite continuing economic challenges, businesses across the country remain in hiring mode, according to our Harris Poll research with Express Employment Services.
- 62% of hiring managers say their companies plan to hire additional workers before the end of 2023.
- 52% said additional employees are needed to manage higher volumes of work.
- 48% said their companies have newly created positions to fill.
- 42% cite needs to fill open positions left by employee turnover.
- 28% say they need more help after expanding into new markets.
- However, some hiring managers also report reluctance in taking on new hires: 20% say they would likely wait to see how workloads shake out in coming months before making any hiring plans.
- 17% say they will put off hiring until after the economy returns “to normal.”
CHILDCARE MORE IMPORTANT THAN HEALTH INSURANCE TO GEN Z
Once a niche perk, child care benefits are now essential in employers’ efforts to attract and retain employees, especially Gen Z talent, based on our Harris Poll survey with KinderCare.
- Gen Z parents (30%) rate childcare benefits slightly above health insurance (29%) when considering whether to stay or leave their current job.
- Millennials, Gen X and Boomers rate health insurance as most important.
- 43% of Gen Z parents would switch jobs for financial assistance to cover childcare costs – compared with Millennials at 33%, Gen X at 26% and Boomers at 21%.
- 52% of Gen Z would switch jobs for on-site childcare.
- 36% of Gen Z parents have accepted a job that pays less but has more flexibility, and 29% have moved to a new location to find childcare.
ICYMI
In case you missed it, check out some of the thought-leadership and happenings around Stagwell making news:
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Creating and maintaining fandom is the ultimate goal for today’s marketers. For Gen Z consumers, brands with consistent values drive their fandom – and purchasing decisions. This highly diverse demographic wants to know they are supporting brands for the right reasons. So how can brands more effectively integrate Gen Z into their messaging? Tune into conversations from Stagwell’s SPORT BEACH Content Studio to learn more about what compels Gen Z to become a brand’s biggest fan.
— Beth Sidhu, Chief Brand and Communications Officer
The Youth: a focus group of fortune tellers
“Gen Z is the first digitally native consumer segment. They have a long path to purchasing and you need to understand them in a fully nuanced and intersectional lens. They are more than just a demographic; they are the most diverse demographic that marketers have had to address to date.” – Christine Guilfoyle, President of SeeHer.
Guilfoyle joined Christine Fruechte, CEO at Stagwell’s Colle McVoy at SPORT BEACH this June to unpack Gen Z’s important role in the consumer market, gender equality and the demand for more recognition of female athletes. Listen in here.
Make New Fans, but Keep the Old (One is Silver and the Other, Gold)
What are younger generations of consumers demanding from brands? Respect, transparency, and shared values. Hear from Marissa Solis, SVP Global Brand and Consumer Marketing at the NFL and Claudia Romo Edelman, Founder of We are All Human on how brands are leaning into equity to drive fandom among Gen Z consumers.
“Young people are not the future; they are the present”
“Today, Gen Z makes up 30% of the population. They already control over 100 billion dollars in spending power,” Seth Maxwell, Founder and CEO of Legacy Youth Leadership.
Young people want a seat at the decision-making table– and Legacy Youth Leadership is working hard to bridge them and marketers. Watch Seth’s interview with Lauryn Nwanpka, Managing Director, Brand Citizens, to learn more about how your brand can meaningfully engage young consumers.
Get Your Head in the Game
Missed Sport Beach this year? Luckily for those who didn’t attend, coverage of main stage panels and more than 140 Content Studio interviews are available on Stagwell’s YouTube channel, with more great content on Instagram and LinkedIn. Interested in working with us? Reach out to Ryan Linder, Global Chief Marketing Officer, or Robyn Freye, Chief Growth Officer, North America.
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Mark Penn, Chairman and CEO, Stagwell
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SIGN UP FOR OUR INSIGHTS BLASTS
Generative AI will mean a rewriting of almost all customer interfaces and this industry has barely scratched the surface of its potential. At Stagwell we believe the runway for future work will explode in the next 12-18 months and we are well prepared to push the frontiers of AI in marketing, with Stagwell Marketing Cloud already in the market with gen AI products.
I’m proud to share an update on digital innovation at Stagwell over the past quarter. If you have questions about any of the below, please reach out to me to discuss.
Our PRophet product delivering generative and predictive AI for PR professionals has now signed on Alpha IR, Jive PR + Digital, Radical Company and Impact Partners in the enterprise client category and has won another PR industry contest as the best new martech product out there. We expect, by the end of the year, to be fully competitive with larger systems from Cision and serve as a full replacement. We have already deployed generative AI in the product to produce new content, briefing books and pitches, and recently released a multi-pitch tool and executive bio generator, helping communications professionals save a tremendous number of hours.
AI in Action: Assembly Drives Big Results for Ace Hardware
While generative AI has taken the limelight in recent years, our media agencies have long leveraged AI to drive better client results. And even Alphabet is taking notice. Long-time Assembly client Ace Hardware’s omnichannel strategy and results were highlighted on Alphabet’s Q2 earnings call this cycle. To quote Alphabet’s Chief Business Officer Philipp Schindler about Assembly’s work: “Take Ace Hardware, who tapped into AI-powered search and omnibidding to capture increased seasonal demand leading up to Memorial Day. This drove increases across online sales, store visits, and in-store sales – resulting in 87% YoY growth in omni revenue from Google Ads and led to one of the largest revenue weeks ever for Ace store owners.”
Helping Brands Get Smarter with SmartAssets
Our latest startup in the Stagwell Marketing Cloud is hitting the market fast and furiously. SmartAssets essentially uses AI to categorize content, bring it up to brand standards and point it to where it can be most effective. Or as we like to say at Stagwell: it’s a tool for getting the right message to the right person at precisely the right time. With AI-powered asset categorization, performance analytics and instant creative adjustments, SmartAssets helps brands better optimize production and overall media performance. And big brands are itching to put it to use; SmartAssets has already attracted the attention of a large European CPG client. Learn more about the product here.
AI in Action: Code and Theory Taps ChatGPT for Challenger Betting Site
AI transformation is a tangible opportunity to improve efficiency, harvest data insights for monetization and expand our offerings with new capabilities. For example, Tipico, a European sportsbook, came to Stagwell’s Code and Theory network to create and launch a campaign that would help them break into the mainstream U.S. sports betting industry. Right away, Code tapped into ChatGPT for persona development, a process that used to often take weeks but now took the team less than 48 hours. Code created a living persona using first-party app data, its own tools, desk research and audience interviews and trained ChatGPT on four personas that we can now have conversations with. The speed and accuracy of this AI strategy paid massive dividends, with the campaign’s Ohio-focused launch reaching 57% of its 2023 acquisition target and soaring to claim 32% share of voice in the Ohio market. Through the work, Tipico instantly became a top-five betting site in the state.
How Will AI Transform Marketing?
AI will transform marketing yet again, but humans will continue to reign supreme as advertising becomes smarter and more effective. Read my thoughts on the 10 mini-revolutions in marketing that AI will bring on Forbes.com.
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Stagwell (STGW) Platform Honored at Prestigious International Annual Awards Program Recognizing Standout Marketing, Advertising and Sales Technology Around the World
NEW YORK, Aug. 17, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW) Marketing Cloud’s PRophet, the first and only generative and predictive AI SaaS platform built by and for PR professionals, today announced that it is the recipient of the “Best Media Outreach Platform” award in the 6th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.
PRophet is a generative and predictive AI SaaS platform serving the PR community. It analyzes a reporters’ past coverage to predict future level of interest in a specific pitch topic or angle.
Earlier this year, PRophet released the industry’s first generative AI (GAI) writing tool, Taylor, fully integrated into the PRophet platform. Built on top of OpenAI, Taylor enables brands and agencies to create compelling content and provides insights into which types of content are most effective. Once users provide a small prompt or press release content, Taylor can produce personalized pitches, social posts and executive biographies in seconds. Taylor can also rewrite releases or pieces a multitude of times over. This can be used for blog posts, articles, social media content and more.
Taylor also offers the choice of tone for generated content, and once PRophet’s predictive AI analyzes the text and compiles a list of reporters for outreach, Taylor then personalizes pitches for any reporter users select.
Additionally, “Powered by PRophet” is the first industry platform that offers a white labeling option for agency clients. Customers can customize the PRophet platform to their specifications and go to market.
“PRophet was created by what we saw as a lack of data-driven earned media ‘intelligence’ tools available to PR professionals. By using AI we can bring science to the art of communications and make PR people more performance oriented,” said Aaron Kwittken, founder and CEO of PRophet. “Communications engineers© are the next era of modern communicators that embrace technology to be more performative, predictive and productive. Thank you to MarTech Breakthrough for this honor. We won’t rest on our laurels, we keep innovating and improving the user experience while also expanding our data lakes and models.”
The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, customer experience, performance marketing AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 3,500 nominations from over 19 different countries throughout the world.
“With technology that has lagged for decades, the PR industry is undergoing a rapid digital transformation. PRophet eliminates guesswork, using a dataset and technology to guide PR pros toward achieving coverage of an announcement and in developing a positive, lasting relationship with the journalist by delivering more relevant content,” said James Johnson, Managing Director at MarTech Breakthrough. “The powerful capabilities of PRophet’s predictive and generative AI capabilities make it our choice for ‘Best Media Outreach Platform.’ Leveraging natural language processing and machine learning, brands, agencies, and freelancers can more effectively target and successfully pitch to journalists around.”
About PRophet
PRophet is the first-ever generative and predictive AI SaaS platform designed by and for the PR community. The platform uses AI to help modern PR professionals become more performative, productive and predictive by generating, analyzing and testing content that predicts earned media interest and sentiment. PRophet was founded in 2020 by PR and marketing industry thought leader and entrepreneur Aaron Kwittken and is part of the Stagwell Marketing Cloud, a suite of SaaS solutions that powers research, communications, and media activation for in-house marketers. To learn more, visit prprophet.ai.
About MarTech Breakthrough
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, performance marketing, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com.
CONTACT:
Sarah Arvizo
pr@stagwellglobal.com
SOURCE Stagwell Inc.
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Scaled connected commerce operations signal a new era of growth and transformation in the region
LONDON, Aug. 15, 2023 /PRNewswire/ — Global media agency Assembly announces the launch of its European Retail Media Division to meet booming retail media demand in the region.
The launch comes with expanded products and capabilities to deliver end-to-end connected commerce solutions that help retail and direct-to-consumer (DTC) brands scale, automate and improve margins at all stages of the consumer journey. The retail media division, led by Ada Wachowska, will start with a team of 25 dedicated practitioners and clients across fast-moving consumer goods (FMCG), luxury, retail, and consumer electronics verticals – brought into Assembly from fellow Stagwell Brand X Performance Network and e-commerce specialist agency Brand New Galaxy. The new division will further scale Assembly’s award-winning global retail media expertise, operated in region across partners like Amazon, Bol.com, Sephora and Douglas.
“Retail Media is the fastest-growing channel for media spend, and client demand for innovation within the retail landscape is at an all-time high,” says Matt Adams, Assembly Europe CEO. “Being able to offer clients an integrated team of specialists who are experts across the European retail media landscape is perfect for clients who want to be able to look across channels, through advanced measurement, and use retail media as a connected part of a consumer journey.”
With a robust retail portfolio and proven track record across the globe, Assembly’s global business works to improve and scale digital performance for retail and DTC brands – boasting return-on-investment (ROI) increases upwards of 30% on same media spend when clients transition from another agency or in-house team to Assembly.
The retail media division launch follows a series of new client wins and leadership hires under Assembly Europe CEO Matt Adams, who joined the agency in March 2023.
ABOUT ASSEMBLY
Assembly is the modern global omnichannel media agency, bringing data, talent, and technology together to find the change that fuels growth for the best brands on the planet. Our approach connects big, bold brand stories with integrated, global media capabilities that deliver performance and drive large-scale business growth. Our work is powered by our proprietary, in-house technology solution, STAGE, and led by our global talent base of over 1,600 people around the world. We’re purpose-driven at our core and pioneers in social and environmental impact in the agency world. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. For more information, visit assemblyglobal.com.
ABOUT STAGWELL BRAND X PERFORMANCE NETWORK
Stagwell’s Brand X Performance Network is a group of leading creative, media, and commerce agencies home to more than 6,000 experts with an expansive global footprint across 60 offices in 20 countries, managing $5 billion in media. The network includes creative agencies GALE, Forsman & Bodenfors, Crispin Porter Bogusky (CP+B), media agencies Assembly, Goodstuff and Grason, B2B specialists Multiview, multi-lingual content agency Locaria, travel and media experts Ink, and commerce experts Brand New Galaxy. The network offers marketers a more dynamic partner for global B2B and B2C connected solutions spanning data, technology, media, and creativity aimed at accelerating business growth for brands worldwide.
PRESS CONTACT:
Jess Santini
jess.santini@assemblyglobal.com
SOURCE Stagwell Inc.
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